CN108596661B - Advertisement configuration method and system - Google Patents

Advertisement configuration method and system Download PDF

Info

Publication number
CN108596661B
CN108596661B CN201810357341.2A CN201810357341A CN108596661B CN 108596661 B CN108596661 B CN 108596661B CN 201810357341 A CN201810357341 A CN 201810357341A CN 108596661 B CN108596661 B CN 108596661B
Authority
CN
China
Prior art keywords
advertisement
data
template
page
configuration method
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201810357341.2A
Other languages
Chinese (zh)
Other versions
CN108596661A (en
Inventor
张喆
徐香
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shanghai Dongfang Newspaper Co ltd
Original Assignee
Shanghai Dongfang Newspaper Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shanghai Dongfang Newspaper Co ltd filed Critical Shanghai Dongfang Newspaper Co ltd
Priority to CN201810357341.2A priority Critical patent/CN108596661B/en
Publication of CN108596661A publication Critical patent/CN108596661A/en
Application granted granted Critical
Publication of CN108596661B publication Critical patent/CN108596661B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The invention discloses an advertisement configuration method and system, wherein the advertisement configuration system comprises a configuration end and a database, and the advertisement configuration method comprises the following steps: establishing an advertisement material, wherein each advertisement material is provided with material data, and the material data comprises a material type and a material name; establishing an advertisement template, wherein each advertisement template is provided with template data, and the template data comprises a template name and at least one material data of the advertisement material; establishing an advertisement space, wherein the advertisement space is provided with advertisement bit data, and the advertisement bit data comprises advertisement space names, position information, condition information and a plurality of template data. The advertisement configuration method and the system can quickly generate the advertisement, facilitate the management of the service end on the advertisement, and can more accurately put the advertisement through the advertisement configuration method.

Description

Advertisement configuration method and system
Technical Field
The invention relates to an advertisement configuration method and system.
Background
With the popularization of networks, network advertisements are more and more appeared in the visual field of people, and advertisement push mainly serves advertisers in the e-commerce marketing phase. The network advertisement is pushed to the most needed consumers, and the pushing process of the network advertisement not only needs to consider the interests and hobbies and purchasing trends of the users, but also needs to consider the maximization of the value of the advertisement.
With the continuous enhancement of the contact degree of people to the network advertisement push, the technology of network advertisement production and push is also continuously reformed and innovated.
The existing advertisement configuration mode has the defects of slow manufacturing cycle of advertisements and unreasonable advertisement pushing mode.
Disclosure of Invention
The technical problem to be solved by the invention is to overcome the defects of slow manufacturing period and unreasonable advertisement pushing mode of the prior art, and provide an advertisement configuration method and system which can quickly generate advertisements, facilitate the management of the service end on the advertisements and improve the advertisement releasing precision.
The technical scheme is used for solving the technical problems:
an advertisement configuration method is used for an advertisement configuration system, the advertisement configuration system comprises a configuration end and a database, and the advertisement configuration method is characterized by comprising the following steps:
establishing an advertisement material, wherein each advertisement material is provided with material data, and the material data comprises a material type and a material name;
establishing an advertisement template, wherein each advertisement template is provided with template data, and the template data comprises a template name and at least one material data of the advertisement material;
establishing an advertisement space, wherein the advertisement space is provided with advertisement bit data, and the advertisement bit data comprises advertisement space names, position information, condition information and a plurality of template data.
Preferably, the material type includes a picture, a video, a link, a text and attributes, and the attributes include an attribute name for background selection and an attribute value for interface output; and/or the presence of a gas in the gas,
the material data further comprises a material field, and the material field is used for displaying when the interface outputs.
Preferably, the advertisement material includes a necessary filling material and a selected filling material, and the advertisement configuration method includes:
establishing an advertisement template;
and verifying whether the template data of the advertisement template comprises material data of at least one necessary filling material, and if not, prompting.
Preferably, the location information includes one or more of a platform type, a home page, a channel page, a column page, an article page, a topic page, and a live page.
Preferably, the condition information includes a weight type, and the weight type is used for determining an advertisement output strategy when an advertisement space including a plurality of advertisements is placed.
Preferably, the advertisement configuration method includes:
collecting the position and reading habit of a user;
generating material data of at least one advertising material in template data according to the user position and the reading habit;
detecting the next advertisement position of the current use interface of the user through the advertisement bit data;
and putting a real-time advertisement at the next advertisement position, wherein the real-time advertisement comprises material data generated according to the user position and the reading habit.
Preferably, the detecting the next advertisement space of the interface currently used by the user through the advertisement space data comprises:
detecting all interfaces of a user currently using an interface;
and acquiring an interface comprising an advertisement space through the position information, wherein the material data in the advertisement space of the acquired interface is generated through the position of the user and the reading habit.
Preferably, the advertisement configuration system further includes a live broadcast end and a plurality of audience ends, and the advertisement configuration method includes:
collecting live broadcast characters of audience users;
identifying keywords in the live characters;
generating material data of at least one advertising material in the template data according to the keywords;
and putting real-time advertisements, wherein the real-time advertisements comprise advertisement templates corresponding to the material data generated according to the keywords, and the position information included in the advertisement positions of the real-time advertisements is a current live broadcast page.
An advertisement configuration system is characterized by comprising a configuration end and a database, and the advertisement configuration system is used for executing the advertisement configuration method.
On the basis of the common knowledge in the field, the above preferred conditions can be combined randomly to obtain the preferred embodiments of the invention.
The positive progress effects of the invention are as follows: the advertisement configuration method and the system can quickly generate the advertisement, facilitate the management of the service end on the advertisement, and can more accurately put the advertisement through the advertisement configuration method.
Drawings
Fig. 1 is a flowchart of an advertisement configuring method according to embodiment 1 of the present invention.
Fig. 2 is a flowchart of an advertisement configuring method according to embodiment 2 of the present invention.
Fig. 3 is a flowchart of an advertisement configuring method according to embodiment 3 of the present invention.
Detailed Description
The invention is further illustrated by the following examples, which are not intended to limit the scope of the invention.
Example 1
The embodiment provides an advertisement configuration system, which comprises a configuration end and a database.
The configuration end comprises an establishing module and a verifying module.
The establishing module is used for establishing an advertisement material, each advertisement material is provided with material data, and the material data comprises material types and material names.
In this embodiment, the advertisement material is stored in the database, and the corresponding advertisement material is called through the material data.
The establishing module is also used for establishing an advertisement template, each advertisement template is provided with template data, and the template data comprises a template name and at least one material data of the advertisement material.
The advertisement template is stored in the database, and the advertisement material is called through the material data.
The establishing module is also used for establishing an advertisement space, the advertisement space is provided with advertisement bit data, and the advertisement bit data comprises advertisement space names, position information, condition information and a plurality of template data.
The advertisement position and the advertisement bit data are stored in the database, and the advertisement position calls the advertisement material and the advertisement template through the material data and the template data.
The material types comprise pictures, videos, links, texts and attributes, and the attributes comprise attribute names used for background selection and attribute values used for interface output.
An operation interface provided in the configuration end of the embodiment can provide a material list page, and after the material is added, the name of the material and the following contents can be added:
picture: setting picture format, size and applicable screen width-height ratio.
Video: setting video format, size and applicable screen width-height ratio.
Linking: the operator can input the information by himself without setting other information.
Text: the operator can input the information by himself without setting other information.
The attributes are as follows: sets a plurality of sets of attribute names (values) under the parameter.
Attribute name: background selection.
Attribute values: the interface is used for output.
The material data further comprises a material field, and the material field is used for displaying when the interface outputs. The material field needs to be well confirmed with the client.
The advertisement materials comprise necessary filling materials and optional filling materials, after the establishment module establishes an advertisement template, the verification module is used for verifying whether the template data of the advertisement template comprises the material data of at least one necessary filling material, and if not, prompting is made.
The configuration end of the embodiment provides an operation interface to provide a template list page, clicks the name of the advertisement template and selects the materials, and selects the set materials according to the specific requirements of the template, so as to distinguish the necessary filling materials from the selected filling materials.
The position information comprises a platform type, a home page, a channel page, a column page, an article page, a special topic page and a live broadcast page.
The condition information comprises a weight type, and the weight type is used for judging an advertisement output strategy when an advertisement space comprising a plurality of advertisements is put.
The configuration end of the embodiment provides an operation interface to provide a page for selecting an advertisement space list, and clicks an advertisement space adding button to enter an advertisement space name and select the following contents:
selecting a platform type: app, web, wap
Selecting an advertisement space page: home page, channel page, column page, article page, topic page, and live page.
Selecting a weight type: the method is used for judging the output strategies when a plurality of advertisements are simultaneously delivered to the same advertisement space, and comprises sequential delivery and probability delivery.
Selecting an advertisement position template: and selecting an advertisement template available for the point location, wherein a plurality of templates can be selected for the operator to be selected for the same advertisement location, and only one template can be selected for the same advertisement delivery.
Referring to fig. 1, by using the advertisement configuration system, the embodiment further provides an advertisement configuration method, including:
step 100, establishing an advertisement material, wherein each advertisement material is provided with material data, and the material data comprises a material type and a material name.
Step 101, establishing an advertisement template, wherein each advertisement template is provided with template data, and the template data comprises a template name and at least one material data of the advertisement material.
Step 102, verifying whether the template data of the advertisement template comprises material data of at least one necessary filling material, if not, executing step 103, and if so, executing step 104.
Step 103, prompt is made and step 102 is executed again.
And 104, establishing an advertisement space, wherein the advertisement space is provided with advertisement space data, and the advertisement space data comprises advertisement space names, position information, condition information and a plurality of template data.
And 105, putting the advertisement comprising the advertisement template on the target advertisement position.
The material types comprise pictures, videos, links, texts and attributes, and the attributes comprise attribute names used for background selection and attribute values used for interface output; the material data further comprises a material field, and the material field is used for displaying when the interface outputs.
The position information comprises a platform type, a home page, a channel page, a column page, an article page, a special topic page and a live broadcast page.
The condition information comprises a weight type, and the weight type is used for judging an advertisement output strategy when an advertisement space comprising a plurality of advertisements is put.
The advertisement configuration method and the advertisement configuration system can quickly generate the advertisement, facilitate the management of the server on the advertisement, and can more accurately deliver the advertisement through the advertisement configuration method.
Example 2
This embodiment is substantially the same as embodiment 1 except that:
the configuration end of the embodiment further comprises an acquisition module, a generation module, a detection module and a delivery module.
The acquisition module is used for acquiring the position and reading habit of the user.
The generating module is used for generating material data of at least one advertising material in the template data according to the user position and the reading habit;
the detection module is used for detecting the next advertisement position of the current user interface through the advertisement bit data;
the delivery module is used for delivering real-time advertisements at the next advertisement position, and the real-time advertisements comprise material data generated according to the user positions and the reading habits.
Specifically, the detection module is further configured to detect all interfaces of the interface currently used by the user and obtain the interface including the advertisement space through the location information.
The generation module is used for generating the material data in the advertisement space of the acquired interface according to the position of the user and the reading habit.
Referring to fig. 2, with the advertisement configuration system, the advertisement configuration method of this embodiment further defines step 105 in embodiment 1, and includes:
and 1051, collecting the position and reading habit of the user.
The user position is obtained through an IP address and a GPS positioning module.
Step 1052, generating material data of at least one advertisement material in the template data according to the user position and the reading habit.
In this embodiment, the material data further includes data such as text information and picture information.
Step 1053, detecting all interfaces of the current user interface;
step 1054, obtaining an interface including an advertisement space through the position information;
steps 1053 and 1054 can implement: and detecting the next advertisement position of the interface currently used by the user according to the position information in the advertisement position data.
And 1055, putting real-time advertisements in the next advertisement space.
In step 1055, the real-time advertisement includes material data generated based on the user location and reading habits. The generated material data is contained in the template data, and the advertisement space contains the template data, so that the template corresponding to the advertisement space contains the material data.
Through detecting next advertisement position, the real-time advertisement of formation that can be quick, implement the advertisement and dispose corresponding advertisement material according to user's use habit, can make the putting of real-time advertisement more accurate, the effect of advertisement putting is better.
Example 3
This embodiment is substantially the same as embodiment 1 except that:
the advertisement configuration system also comprises a live broadcast end and a plurality of audience ends, wherein the audience ends are used for collecting live broadcast characters of audience end users;
the configuration end is used for identifying keywords in the live broadcast characters and generating material data of at least one advertisement material in the template data according to the keywords;
the configuration end is further used for delivering real-time advertisements, the real-time advertisements comprise advertisement templates corresponding to the material data generated according to the keywords, and position information included in advertisement positions of the real-time advertisements is a current live broadcast page.
Referring to fig. 3, by using the advertisement configuration system, the present embodiment further provides an advertisement configuration method, and the advertisement configuration method of the present embodiment further defines step 105 in embodiment 1:
and 1051, collecting live broadcast characters of a user at a viewer end.
And 1052, identifying keywords in the live characters.
And 1053, generating material data of at least one advertising material in the template data according to the keywords, wherein the material data further comprises data such as text information and picture information.
Data such as use habits and purchasing power of users can be acquired through identification of keywords, and advertisements can be generated through the data, so that the advertisements are accurately delivered.
And 1054, putting real-time advertisements, wherein the real-time advertisements comprise advertisement templates corresponding to the material data generated according to the keywords, and the position information included in the advertisement positions of the real-time advertisements is a current live broadcast page.
While specific embodiments of the invention have been described above, it will be appreciated by those skilled in the art that these are by way of example only, and that the scope of the invention is defined by the appended claims. Various changes and modifications to these embodiments may be made by those skilled in the art without departing from the spirit and scope of the invention, and these changes and modifications are within the scope of the invention.

Claims (6)

1. An advertisement configuration method is used for an advertisement configuration system, the advertisement configuration system comprises a configuration end and a database, and the advertisement configuration method comprises the following steps:
establishing an advertisement material, wherein each advertisement material is provided with material data, and the material data comprises a material type and a material name;
establishing an advertisement template, wherein each advertisement template is provided with template data, and the template data comprises a template name and at least one material data of the advertisement material;
establishing an advertisement space, wherein the advertisement space is provided with advertisement bit data, and the advertisement bit data comprises advertisement space names, position information, condition information and a plurality of template data;
the position information comprises one or more of a platform type, a home page, a channel page, a column page, an article page, a topic page and a live broadcast page, the material type comprises pictures, videos, links, texts and attributes, and the attributes comprise attribute names for background selection and attribute values for interface output;
the advertisement configuration method further comprises the following steps:
collecting the position and reading habit of a user;
generating material data of at least one advertising material in template data according to the user position and the reading habit;
detecting the next advertisement position of the current use interface of the user through the advertisement bit data;
putting a real-time advertisement at the next advertisement position, wherein the real-time advertisement comprises material data generated according to the user position and the reading habit;
wherein, the detecting the next advertisement position of the current user interface by the advertisement bit data comprises:
detecting all interfaces of a user currently using an interface;
and acquiring an interface comprising an advertisement space through the position information, wherein the material data in the advertisement space of the acquired interface is generated through the position of the user and the reading habit.
2. The advertisement configuration method of claim 1, wherein the material data further comprises a material field for display when the interface outputs.
3. The advertisement placement method of claim 1, wherein the advertisement material comprises a must-fill material and a select-fill material, the advertisement placement method comprising:
establishing an advertisement template;
and verifying whether the template data of the advertisement template comprises material data of at least one necessary filling material, and if not, prompting.
4. The advertisement configuring method of claim 1, wherein the condition information includes a weight type for deciding an advertisement output policy at the time of placement of an advertisement slot including a plurality of advertisements.
5. The advertisement configuration method of claim 1, wherein the advertisement configuration system further comprises a live end and a plurality of audience ends, and the advertisement configuration method comprises:
collecting live broadcast characters of audience users;
identifying keywords in the live characters;
generating material data of at least one advertising material in the template data according to the keywords;
and putting real-time advertisements, wherein the real-time advertisements comprise advertisement templates corresponding to the material data generated according to the keywords, and the position information included in the advertisement positions of the real-time advertisements is a current live broadcast page.
6. An advertisement configuration system, comprising a configuration end and a database, wherein the advertisement configuration system is used for executing the advertisement configuration method according to any one of claims 1 to 5.
CN201810357341.2A 2018-04-20 2018-04-20 Advertisement configuration method and system Active CN108596661B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810357341.2A CN108596661B (en) 2018-04-20 2018-04-20 Advertisement configuration method and system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201810357341.2A CN108596661B (en) 2018-04-20 2018-04-20 Advertisement configuration method and system

Publications (2)

Publication Number Publication Date
CN108596661A CN108596661A (en) 2018-09-28
CN108596661B true CN108596661B (en) 2021-10-22

Family

ID=63613431

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201810357341.2A Active CN108596661B (en) 2018-04-20 2018-04-20 Advertisement configuration method and system

Country Status (1)

Country Link
CN (1) CN108596661B (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109299983A (en) * 2018-09-30 2019-02-01 北京金山安全软件有限公司 Mobile application advertisement generation method and device, electronic equipment and storage medium
CN109960771B (en) * 2019-03-22 2023-10-31 成都华律网络服务有限公司 Advertisement display method
CN113781081A (en) * 2020-11-16 2021-12-10 北京沃东天骏信息技术有限公司 Method and device for playing advertisement

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101034997A (en) * 2006-03-09 2007-09-12 新数通兴业科技（北京）有限公司 Method and system for accurately publishing the data information
CN101145151A (en) * 2006-10-10 2008-03-19 程和（上海）日用品有限公司 Internet inner file type advertisement generation method
CN103971272A (en) * 2014-05-15 2014-08-06 北京视达科科技有限公司 Intelligent advertising system and method thereof
CN105407365A (en) * 2015-12-07 2016-03-16 深圳市创维软件有限公司 Advertisement data management method and advertisement management server side
CN105677844A (en) * 2016-01-06 2016-06-15 北京摩比万思科技有限公司 Mobile advertisement big data directional pushing and user cross-screen recognition method
CN106791967A (en) * 2016-11-10 2017-05-31 中广热点云科技有限公司 Operation and the Advertising Management System of the super focus business platforms of CMMB
CN107332871A (en) * 2017-05-18 2017-11-07 百度在线网络技术（北京）有限公司 Advertisement sending method and device

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101034997A (en) * 2006-03-09 2007-09-12 新数通兴业科技（北京）有限公司 Method and system for accurately publishing the data information
CN101145151A (en) * 2006-10-10 2008-03-19 程和（上海）日用品有限公司 Internet inner file type advertisement generation method
CN103971272A (en) * 2014-05-15 2014-08-06 北京视达科科技有限公司 Intelligent advertising system and method thereof
CN105407365A (en) * 2015-12-07 2016-03-16 深圳市创维软件有限公司 Advertisement data management method and advertisement management server side
CN105677844A (en) * 2016-01-06 2016-06-15 北京摩比万思科技有限公司 Mobile advertisement big data directional pushing and user cross-screen recognition method
CN106791967A (en) * 2016-11-10 2017-05-31 中广热点云科技有限公司 Operation and the Advertising Management System of the super focus business platforms of CMMB
CN107332871A (en) * 2017-05-18 2017-11-07 百度在线网络技术（北京）有限公司 Advertisement sending method and device

Also Published As

Publication number Publication date
CN108596661A (en) 2018-09-28

Similar Documents

Publication Publication Date Title
JP6968100B2 (en) How to identify user behavioral preferences and how to present recommended information and devices
CN107111828B (en) Prioritization of messages
US8650107B1 (en) Advertisement customization
US10482490B2 (en) Behavioral tracking system and method in support of high-engagement communications
CN110278466B (en) Short video advertisement putting method, device and equipment
US20160028842A1 (en) Methods and systems for a reminder servicer using visual recognition
KR20230085221A (en) Prioritization of messages
TWI724337B (en) Computerized system and method for controlling electronic messages and their responses after delivery
US10290028B2 (en) Computer implemented system for managing advertisements and a method thereof
CN108596661B (en) Advertisement configuration method and system
CN110941778A (en) Automatic verification of advertiser identifiers in advertisements
CN111210251A (en) Reporting actions of a mobile application
KR20180120571A (en) System for social network service marketing using influencer
KR101344912B1 (en) Document link system for providing services and advertisement linkable with copied document onto clipboard based on cloud and method thereof
US20170148056A1 (en) Information processing device, control method, and program
US20100031148A1 (en) Community-oriented social network
CN101833552A (en) Method for marking and recommending streaming media
CN109360021B (en) Express package-based advertisement delivery management method and device
CN106407220A (en) Information publishment control method, control apparatus, and system
WO2017110503A1 (en) Information provision management method and information provision management device
CN101212305A (en) Information publishing method and system
CN103164472B (en) To the disposal route of user-generated content and device in social networking system
CN101499077A (en) Control device and method for issuing information according to carrier content category message
CN110020108B (en) Network resource recommendation method, device, computer equipment and storage medium
JP6799655B1 (en) User interface methods, terminal programs, terminal devices, and advertising systems

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant