CN110278466B - Short video advertisement putting method, device and equipment - Google Patents

Short video advertisement putting method, device and equipment Download PDF

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Publication number
CN110278466B
CN110278466B CN201910488938.5A CN201910488938A CN110278466B CN 110278466 B CN110278466 B CN 110278466B CN 201910488938 A CN201910488938 A CN 201910488938A CN 110278466 B CN110278466 B CN 110278466B
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advertisement
short video
link
data
launched
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CN110278466A (en
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贺三元
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Zhejiang Koubei Network Technology Co Ltd
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Zhejiang Koubei Network Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2541—Rights Management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
    • H04N21/4307—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The application discloses a method, a device and equipment for releasing short video advertisements, relates to the technical field of computer application, and can rapidly find short videos suitable for releasing advertisements for merchants without manually selecting the short videos for releasing the advertisements, so that the releasing accuracy of the short video advertisements is improved. The method comprises the following steps: firstly, receiving short video data uploaded by an authorized user, and performing structured analysis on video frames in the short video data to obtain content information of each target object appearing in a short video; inquiring advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video to obtain advertisement information to be launched; and finally, determining the advertisement link to be launched as a webpage link which is launched into the short video and synchronously displayed with each target object, and transmitting the advertisement link to be launched. The application is suitable for the delivery of short video advertisements.

Description

Short video advertisement putting method, device and equipment
Technical Field
The present application relates to the field of computer application technologies, and in particular, to a method, an apparatus, and a device for delivering a short video advertisement.
Background
With the popularization of mobile internet and smart phones, on the basis of new media platforms with functions of mobile, social and video and the like, social applications taking pictures and texts as expression forms are in a fatigue state, users have demands for finding the demands of simpler, richer and more enjoyable social applications, short videos are concerned due to a more intuitive expression mode, and the short videos are an effective supplement to the social media platforms formed in a medium form taking the characters and the pictures as main parts.
The short video platform forms rich short video content by motivating and operating content producers, and attracts users to use continuously, for example, the users can upload playful videos and share the playful videos. Based on the ultra-high viscosity of users and the social media marketing attribute unique to the platform, each merchant hopes to realize the commercialization by means of the traffic of the short video platform, namely, more users can know products by putting advertisements in the short video, and the brand exposure is increased.
Most of the current short video platforms need to manually select the short videos suitable for advertisement putting, the manually selected short videos suitable for advertisement putting need to consume a large amount of time, and the short videos have certain subjectivity, so that the short videos suitable for advertisement putting can not be found out quickly for merchants, and the accuracy of short video advertisement putting is reduced.
Disclosure of Invention
In view of this, the present application provides a method, an apparatus, and a device for delivering a short video advertisement, and mainly aims to solve the problem that a lot of time is consumed for manually selecting a short video for delivering an advertisement at present, and the problem that the accuracy of delivering a short video advertisement is reduced due to certain subjectivity.
According to a first aspect of the present application, there is provided a method for delivering a short video advertisement, the method comprising:
receiving short video data uploaded by an authorized user, and performing structured analysis on video frames in the short video data to obtain content information of each target object appearing in the short video, wherein the content information comprises category identification of the target object;
inquiring advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video, and generating an advertisement link to be launched, wherein the pre-collected advertisement set is the advertisement information matched with each category identification and sorted according to a preset rule;
and determining the advertisement link to be launched as a webpage link launched to the short video and synchronously displayed with each target object, and transmitting the advertisement link to be launched.
Further, the advertisement information includes a plurality of dimension information describing advertisement characteristics, and the method, based on the category identifier of each target object appearing in the short video, queries advertisement information matching the category identifier from a pre-collected advertisement set to generate an advertisement link to be delivered, specifically includes:
matching the category identification of each target object appearing in the short video with advertisement information in a pre-collected advertisement set one by one, and inquiring the advertisement information matched with the category identification;
if the advertisement information matched with the category identification exists in the inquiry, based on the dimension information describing the advertisement characteristics, the advertisement information matched with the category identification is sequenced according to a preset advertisement putting condition;
and extracting the advertisement link from the advertisement information with the top ranking to generate the advertisement link to be launched.
Further, when the advertisement delivery condition is traffic data of the later-stage demand of the advertisement, the sorting of the advertisement information matched with the category identifier according to a preset advertisement delivery condition based on the multiple dimension information describing the advertisement characteristics specifically includes:
acquiring traffic data expected to be generated by the advertisement from the advertisement information matched with the category identification based on the plurality of dimension information describing the advertisement characteristics;
the method comprises the steps of counting traffic data generated by an advertisement, and determining the traffic data required in the later period of the advertisement according to the traffic data generated by the advertisement and the traffic data expected to be generated by the advertisement;
sequencing the advertisement information matched with the category identification according to the flow data of the later-period demand of the advertisement from high to low;
the extracting of the advertisement link from the advertisement information with the top ranking as the advertisement link to be delivered specifically includes:
and extracting the advertisement link from the advertisement information with the flow data sequencing of the later-stage demand of the advertisement and the most front, and generating the advertisement link to be launched.
Further, after the matching of the category identifier of each target object appearing in the short video with the advertisement information in the advertisement set collected in advance one by one and the query of the advertisement information matching with the category identifier, the method further includes:
if the inquiry does not have the advertisement information matched with the category identification, acquiring advertisement putting times and flow data expected to be generated by the advertisement from a pre-collected advertisement set based on the multi-dimension information describing the advertisement characteristics;
and counting the flow data generated by the advertisement, selecting one piece of advertisement information from the advertisement information corresponding to the flow data generated by the advertisement when the advertisement putting times are within a preset range and the flow data generated by the advertisement does not reach the flow data expected to be generated by the advertisement, and generating an advertisement link to be put.
Further, after the determining the advertisement link to be delivered as a web page link to be delivered to a short video displayed synchronously with each target object and transmitting the advertisement link to be delivered, the method further includes:
counting the flow data of the short video corresponding to the released advertisement link according to a preset time interval;
and adjusting the advertisement link of the short video to be expected to be launched according to the income level of the advertisement launched correspondingly by the flow data of the short video.
Further, the adjusting the advertisement link expected to be delivered by the short video according to the revenue grade of the advertisement delivered corresponding to the traffic data of the short video specifically includes:
if the profit grade of the advertisement delivered corresponding to the flow data of the short video exceeds the profit grade of the delivered advertisement, determining that the advertisement link with the profit grade exceeding the advertisement delivered is the advertisement link expected to be delivered by the short video;
and if the profit level of the advertisement delivered corresponding to the flow data of the short video does not exceed the profit level of the advertisement delivered, determining that the advertisement link delivered by the short video is an expected advertisement link delivered by the short video.
Further, after the determining the advertisement link to be delivered as a web page link to be delivered to a short video displayed synchronously with each target object and transmitting the advertisement link to be delivered, the method further includes:
collecting forwarding data of the user on the short video and click data of the user on the advertisement link launched in the short video;
generating cost accounting data of the short video based on the forwarding data and the click data, wherein the cost accounting data records cost distribution tables and cost data corresponding to each cost distribution table;
distributing the fee data according to the fee distribution table.
According to a second aspect of the present application, there is provided a method for delivering a short video advertisement, the method comprising:
when an advertisement putting instruction authorized by a user is detected, acquiring short video data uploaded by the authorized user based on the advertisement putting instruction;
sending short video data uploaded by the authorized user;
and receiving the advertisement link to be launched, and adding the advertisement link to be launched into the short video to be synchronously displayed with each target object.
Further, after the receiving the advertisement link to be delivered and adding the advertisement link to be delivered to the short video for synchronous display with each target object, the method further includes:
and pushing the short video to the user, and uploading forwarding data of the user to the short video and click data of the user to the advertisement links launched in the short video at regular time.
According to a third aspect of the present application, there is provided a delivery apparatus for short video advertisements, the apparatus comprising:
the analysis unit is used for receiving the short video data uploaded by the authorized user and performing structured analysis on video frames in the short video data to obtain content information of each target object appearing in the short video, wherein the content information comprises category identification of the target object;
the query unit is used for querying advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video to generate an advertisement link to be launched, wherein the pre-collected advertisement set is the advertisement information matched with each category identification and sorted according to a preset rule;
and the determining unit is used for determining the advertisement link to be launched as a webpage link which is launched to the short video and synchronously displayed with each target object, and transmitting the advertisement link to be launched.
Further, the advertisement information includes a plurality of dimension information describing advertisement characteristics, and the query unit includes:
the query module is used for matching the category identification of each target object appearing in the short video with the advertisement information in a pre-collected advertisement set one by one and querying the advertisement information matched with the category identification;
the sorting module is used for sorting the advertisement information matched with the category identification according to preset advertisement putting conditions on the basis of the multiple dimension information describing the advertisement characteristics if the advertisement information matched with the category identification exists in the inquiry;
and the generating module is used for extracting the advertisement links from the advertisement information which is ranked most ahead and generating the advertisement links to be launched.
Further, when the advertisement putting condition is the traffic data of the advertisement later-period requirement,
the sorting module is specifically used for acquiring traffic data expected to be generated by the advertisement from the advertisement information matched with the category identification based on the plurality of dimension information describing the advertisement characteristics;
the sorting module is specifically used for counting the traffic data generated by the advertisement and determining the traffic data required in the later period of the advertisement according to the traffic data generated by the advertisement and the traffic data expected to be generated by the advertisement;
the sorting module is specifically further configured to sort the advertisement information matched with the category identifier according to a flow data of the advertisement later-stage demand from high to low;
the generating module is specifically configured to extract an advertisement link from advertisement information with the highest ranked flow data of the later-stage demand of the advertisement, and use the advertisement link as an advertisement link to be delivered.
Further, if there is no advertisement information matching with the category identification in the query, the apparatus further includes:
an obtaining module, configured to match category identifiers of target objects appearing in the short video with advertisement information in a pre-collected advertisement set one by one, and after querying advertisement information matched with the category identifiers, if there is no advertisement information matched with the category identifiers in the query, obtain advertisement delivery times and traffic data expected to be generated by an advertisement from the pre-collected advertisement set based on the multiple dimension information describing advertisement features;
and the selection module is used for counting the flow data generated by the advertisement, selecting one piece of advertisement information from the advertisement information corresponding to the flow data which is generated by the advertisement and is not reached to the flow data expected to be generated by the advertisement when the advertisement putting times are within a preset range, and generating an advertisement link to be put.
Further, the apparatus further comprises:
the statistical unit is used for counting the flow data of the short videos corresponding to the released advertisement links according to a preset time interval after the advertisement links to be released are determined as webpage links which are released into the short videos and synchronously displayed with each target object and the advertisement links to be released are transmitted;
and the adjusting unit is used for adjusting the advertisement link of the predicted advertisement release of the short video according to the profit level of the advertisement release corresponding to the flow data of the short video.
Further, the adjusting unit includes:
the first determining module is used for determining that the advertisement link with the profit grade exceeding the released advertisement is the advertisement link expected to be released by the short video if the profit grade of the released advertisement corresponding to the traffic data of the short video exceeds the profit grade of the released advertisement;
and the second determining module is used for determining that the advertisement link launched by the short video is the advertisement link expected to be launched by the short video if the revenue grade of the advertisement launched corresponding to the traffic data of the short video does not exceed the revenue grade of the launched advertisement.
Further, the apparatus further comprises:
the collecting unit is used for collecting forwarding data of a user to the short video and click data of the user to the advertisement links launched in the short video after the advertisement links to be launched are determined to be webpage links launched in the short video and synchronously displayed with each target object and the advertisement links to be launched are transmitted;
the generating unit is used for generating expense accounting data of the short video based on the forwarding data and the click data, and the expense accounting data records expense distribution tables and expense data corresponding to each expense distribution table;
and the distribution unit is used for distributing the expense data according to the expense distribution table.
According to a fourth aspect of the present application, there is provided a delivery apparatus for short video advertisements, the apparatus comprising:
the detection unit is used for acquiring short video data uploaded by an authorized user based on an advertisement putting instruction when the advertisement putting instruction authorized by the user is detected;
the sending unit is used for sending the short video data uploaded by the authorized user;
and the receiving unit is used for receiving the advertisement link to be launched and adding the advertisement link to be launched into the short video to be synchronously displayed with each target object.
Further, the apparatus further comprises:
and the uploading unit is used for pushing the short video to the user after receiving the advertisement link to be launched and adding the advertisement link to be launched into the short video to be synchronously displayed with each target object, and uploading forwarding data of the user on the short video and click data of the user on the launched advertisement link in the short video at regular time.
According to a fifth aspect of the present application, there is provided a delivery system for short video advertisements, the system comprising:
when a sending end detects an advertisement putting instruction authorized by a user, acquiring short video data uploaded by the authorized user based on the advertisement putting instruction, and sending the short video data uploaded by the authorized user;
a receiving terminal receives short video data uploaded by an authorized user, and performs structured analysis on video frames in the short video data to obtain content information of each target object appearing in a short video, wherein the content information comprises a category identification of the target object;
the receiving end inquires advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video to generate an advertisement link to be launched, wherein the pre-collected advertisement set is arranged according to a preset rule and is matched with the advertisement information of each category identification
The receiving end determines the advertisement link to be launched as a webpage link launched into the short video and synchronously displayed with each target object, and transmits the advertisement link to be launched;
and the sending end receives the advertisement link to be launched, and adds the advertisement link to be launched into the short video to be synchronously displayed with each target object.
According to a sixth aspect of the present application, there is provided a computer device, comprising a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the method for delivering a short video advertisement according to the first or second aspect when executing the computer program.
According to a seventh aspect of the present application, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the method for delivering a short video advertisement of the first or second aspect.
By means of the technical scheme, compared with the mode that a large amount of time is consumed to manually select the short videos for advertisement putting in the existing mode, the method, the device and the equipment for advertisement putting in the short videos can identify each target object appearing in the short videos, inquire advertisement information matched with the category identification from an advertisement set collected in advance based on the category identification of each target object, generate advertisement links to be put in, further associate the content identified in the short videos with the advertisement information, enable authorized users who upload the short videos to be free from paying attention to the problem of advertisement putting in the short videos, enable a platform to be free from consuming a large amount of time to manually select the short videos for advertisement putting in the short videos, and enable short videos suitable for advertisement putting to be found out for merchants quickly, and accuracy of advertisement putting in the short videos is improved.
The foregoing description is only an overview of the technical solutions of the present application, and the present application can be implemented according to the content of the description in order to make the technical means of the present application more clearly understood, and the following detailed description of the present application is given in order to make the above and other objects, features, and advantages of the present application more clearly understandable.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a flowchart illustrating a method for delivering a short video advertisement according to an embodiment of the present application;
fig. 2 is a schematic flow chart illustrating another short video advertisement delivery method according to an embodiment of the present application;
fig. 3 is a schematic flow chart illustrating another short video advertisement delivery method according to an embodiment of the present application;
fig. 4 is a flowchart illustrating another short video advertisement delivery method according to an embodiment of the present application;
FIG. 5 is a timing diagram illustrating an example of placement of a short video advertisement according to an embodiment of the present application;
fig. 6 is a schematic structural diagram illustrating a short video advertisement delivery apparatus according to an embodiment of the present application;
fig. 7 is a schematic structural diagram illustrating another short video advertisement delivery apparatus provided in an embodiment of the present application;
fig. 8 is a schematic structural diagram illustrating another short video advertisement delivery apparatus provided in an embodiment of the present application;
fig. 9 is a schematic structural diagram illustrating another short video advertisement delivery device according to an embodiment of the present application.
Detailed Description
The present application will be described in detail below with reference to the accompanying drawings in conjunction with embodiments. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
Before explaining the present application in detail, a brief description will be given of a delivery system for short video advertisements according to an embodiment of the present invention.
The short video advertisement delivery system comprises a sending end and a receiving end, wherein the sending end is a user end and is used for detecting an advertisement delivery instruction authorized by a user, obtaining short video data uploaded by the authorized user based on the advertisement delivery instruction and sending the short video data to the receiving end, so that the advertisement link suitable for delivery is selected according to the content of the short video and sent to the receiving end, and the advertisement link is added to the short video and is synchronously displayed with a target object. The receiving end is a server of the network platform and is used for receiving the short video data uploaded by the authorized user, performing structured analysis on the short video data to obtain content information of each target object appearing in the short video, inquiring advertisement information matched with the category identification from a pre-collected advertisement set based on the content information of the target object, generating an advertisement link to be launched, and transmitting the advertisement link to be launched. Specifically, in the process of practical application, the advertisement content provided by a merchant can be collected at a receiving end through the advertisement server, the advertisement content is sorted according to category identification, advertisement importance degree, advertisement expected flow and the like to form an advertisement set, and advertisement information matched with the short video content is further searched through the video server, so that the short video suitable for advertisement putting is quickly searched for the merchant.
The embodiment of the application provides a method for releasing short video advertisements, and the method can match advertisements suitable for releasing based on the content of the short video, does not need to manually select the short video for releasing the advertisements, can rapidly find the short video suitable for releasing the advertisements for merchants, and improves the releasing accuracy of the short video advertisements.
As shown in fig. 1, an embodiment of the present application provides a method for delivering a short video advertisement, where the method includes the following steps:
101. and receiving short video data uploaded by an authorized user, and performing structured analysis on video frames in the short video data to obtain content information of each target object appearing in the short video.
The authorized users are user groups which are signed with the network platform and allow advertisers to place advertisements in uploaded short videos, and in order to guarantee advertisement placement effects, user flow generated by short video data uploaded by the authorized users usually exceeds a certain threshold. It should be noted that, the network platform does not randomly select authorized users, and in order to increase the advertisement click rate, an originator of short video data that can generate a large amount of user traffic is screened out as an intended user, and a subscription request is further made.
In this embodiment, before performing structured analysis on video frames in short video data, the video data may be segmented into frames, superframes, shots, scenes, stories, etc., to be processed and expressed at multiple levels. Since most of the short video data carries content information such as task + scene + action + voice, structured analysis of the video frames can be performed by means of combination of multiple ways, for example, deep learning can be used to identify a target object in a video frame image, a CNN extended network can be used to capture local motion information expressed in the short video, and a video database supported by mass data can be used to identify the content in the video frames, which is not limited herein.
The execution subject of the embodiment may be a delivery device or equipment for short video advertisements, and may be configured on the service end side, and the appropriate advertisement is adapted to be delivered based on the short video data uploaded by the authorized user.
102. And inquiring advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video, and generating an advertisement link to be launched.
In this embodiment, the service end may configure a statistics platform to collect advertisement content provided by an advertiser in advance, and arrange the advertisement content provided by the advertiser into an advertisement set, where the statistics platform may communicate with each advertiser to collect advertisement information uploaded by the advertiser in real time, and the advertisement information provided by the advertiser may include a product corresponding to an advertisement, a category identifier of the product, an advertisement placement amount, traffic data expected to be generated by the advertisement, an advertisement link, and the like. Further, the advertisement information is sorted to form an advertisement set, category identifications of products corresponding to the advertisements are recorded in the sorted advertisement set, and based on the category identifications of each target object appearing in the short video, the advertisement information of the corresponding category identifications can be inquired from the advertisement set, so that an advertisement link to be launched is generated.
It can be understood that the advertisement link to be launched can be in the form of website, picture, character, etc., and the advertisement page can be accessed through the advertisement link to be launched, so that the advertisement product information can be known, and the purpose of product popularization can be realized.
103. And determining the advertisement link to be launched as a webpage link launched to the short video and synchronously displayed with each target object, and transmitting the advertisement link to be launched.
In this embodiment, the web page links that are delivered to the short video and displayed synchronously with the target objects can be displayed in the scene where the target objects appear in the short video, the specific display time may be determined by combining the time point when the target objects appear in the short video for the first time, and of course, a time interval in which the target objects stay in the short video for a longer time may also be selected for displaying, which is not limited herein.
After the user uploads the short video on the network platform, the network platform is required to manually select the short video suitable for advertisement putting based on the traditional mode, certain subjectivity is achieved, the short video suitable for advertisement putting can not be found for a merchant quickly, and the accuracy of short video advertisement putting is reduced. Compared with the conventional method, after receiving the short video data uploaded by the authorized user, the method for releasing the short video advertisements can identify each target object appearing in the short video, inquire the advertisement information matched with the category identification from the advertisement set collected in advance based on the category identification of each target object, generate the advertisement link to be released, further associate the content identified in the short video with the advertisement information, so that the authorized user who uploads the short video does not need to care about the advertisement releasing problem, the platform does not need to spend a large amount of time to manually select the short video for releasing the advertisements, the short video suitable for releasing the advertisements can be quickly found for merchants, and the releasing accuracy of the short video advertisements is improved.
Further, as a refinement and an extension of the specific implementation of the foregoing embodiment, in order to fully describe the specific implementation process of the present embodiment, the present embodiment provides another short video advertisement delivery method, as shown in fig. 2, the method includes:
201. and receiving short video data uploaded by an authorized user, and performing structured analysis on video frames in the short video data to obtain content information of each target object appearing in the short video.
For this embodiment, after receiving the short video data uploaded by the authorized user, the content included in the video is more, and the short video data is usually decomposed into a plurality of video frame images, so as to analyze the short video data.
In this embodiment, specifically, for performing structural analysis on the video frame image in the short video data, content information of each target object appearing in the short video may be extracted. Specifically, based on the identification method of a single video frame, each video frame may be structurally analyzed, a target object appearing in the video frame is extracted, and the target object appearing in the video frame is divided, where the target object may include, but is not limited to, an object, a scene, and a motion, for example, one scene includes an object such as a table lamp, a curtain, a girl, a chair, and the like, the scene is a studio, a road, and the like, and the motion is dance, manual, and the like. The divided contents are further sorted in the form of category identification, so as to obtain content information of each target object appearing in the short video, where each target object included in the content information may be marked, so as to generate a category identification of each target object.
202. And matching the category identification of each target object appearing in the short video with the advertisement information in a pre-collected advertisement set one by one, and inquiring the advertisement information matched with the category identification.
The advertisement information includes a plurality of dimension information describing advertisement characteristics, for example, information such as product category relates to advertisement attributes, information such as expected advertisement traffic relates to advertisement revenue, and information such as advertisement links relates to advertisement cost.
In this embodiment, the category identifier may be represented in the form of a tag, a number, or the like, and when the advertisement information provided by the advertiser is collected, the different advertisement information is also classified by the category identifier, so that the advertisement information related to each target object appearing in the short video can be queried based on the category identifier.
203a, if the advertisement information matched with the category identification exists in the inquiry, sorting the advertisement information matched with the category identification according to a preset advertisement putting condition based on the multiple dimension information describing the advertisement characteristics.
The preset advertisement delivery conditions may be conditions suitable for delivering advertisements, which are set by advertisers when providing advertisement information, such as advertisement importance, advertisement later-stage demand flow, advertisement category identification, and the like.
In this embodiment, if the query indicates that there is advertisement information matching the category identifier, it indicates that there are multiple pieces of advertisement information matching the target object in the advertisement set, and the advertisement delivered to the target object is unique, so it is necessary to extract advertisement links from multiple pieces of advertisement information that are ranked the first from traffic data required in the later period of the advertisement, generate advertisement links to be delivered, and rank the advertisement links, thereby selecting an advertisement more suitable for delivery.
Specifically, in the process of sequencing the advertisement information matched with the category identification according to the preset advertisement putting condition based on the plurality of dimension information describing the advertisement characteristics, when the advertisement putting condition is the traffic data required in the later period of the advertisement, the traffic data expected to be generated by the advertisement can be obtained from the advertisement information matched with the category identification based on the plurality of dimension information describing the advertisement characteristics; then, flow data generated by the advertisement is counted, and flow data required in the later period of the advertisement is determined according to the flow data generated by the advertisement and the flow data expected to be generated by the advertisement; and ordering the advertisement information matched with the category identification according to the flow data of the later-stage demand of the advertisement from high to low.
It can be understood that the post-advertisement demand traffic data is equivalent to the difference data from the traffic data expected to be completed on the advertisement, and in order to ensure the advertisement delivery traffic of the advertiser, the advertisement with larger difference data needs to be delivered preferentially as much as possible.
204a, extracting the advertisement link from the advertisement information with the top ranking, and generating the advertisement link to be launched.
In this embodiment, after sorting according to the advertisement later-period demand data, further extracting the advertisement link from the advertisement information with the highest sorted flow data of the advertisement later-period demand, and generating the advertisement link to be delivered.
Corresponding to step 203a, there is step 203b, if there is no advertisement information matching with the category identification in the query, acquiring advertisement delivery times and traffic data expected to be generated by the advertisement from a pre-collected advertisement set based on the multiple dimension information describing the advertisement characteristics.
In this embodiment, if the query does not have the advertisement information matching the category identifier, it indicates that there is no advertisement information matching the target object in the advertisement set, and when it is still necessary to place an advertisement in the target object, further consider selecting a suitable advertisement from the advertisement set.
It can be understood that the number of times of advertisement placement and the traffic data expected to be generated by the advertisement both relate to revenue that can be generated later in the advertisement, and the benefits of authorized users and advertisers can be guaranteed by using the number of times of advertisement placement and the traffic expected to be generated by the advertisement as the basis for advertisement placement.
204b, counting the traffic data generated by the advertisement, selecting one piece of advertisement information from the advertisement information corresponding to the traffic data which is generated when the advertisement putting times is within a preset range and the traffic data generated by the advertisement does not reach the expected traffic data generated by the advertisement, and generating an advertisement link to be put.
In this embodiment, for the advertisement information corresponding to the traffic data that the advertisement placement frequency is within the preset range and the traffic data generated by the advertisement does not reach the expected advertisement, the advertisement information is usually the advertisement with the placement frequency that is not large, but the advertisement information that does not reach the expected user traffic, which indicates that the advertisement placement frequency is too small to reach the expected revenue of the advertiser, so the advertisement information is selected as the advertisement to be placed preferentially. It should be noted that the preset range is not limited, and is preferably set to 5 to 10 times.
For the advertisement whose delivery times reach the preset range and which does not reach the expected user traffic, it is indicated that the target object matching degree of the delivered advertisement is too low or the delivery time is too long, and further analysis of the advertisement content is needed, and the advertisement should not be delivered at will.
205. And determining the advertisement link to be launched as a webpage link launched to the short video and synchronously displayed with each target object, and transmitting the advertisement link to be launched.
And subsequently, specifically, adding the advertisement link to be launched into a page of the short video displayed at the user end in a floating layer manner, and synchronously displaying the advertisement link and the target object.
206. And counting the flow data of the short video corresponding to the released advertisement link according to a preset time interval.
In this embodiment, the short video corresponding to the released advertisement link may generate the user click amount only when the user browses, and certainly, the user may also browse but not click, for the authorized user, the revenue level of the released advertisement is linked with the traffic data of the short video, and the higher the traffic data of the short video data is, the higher the number of users expected to click the released advertisement link may be, so that the revenue level of the released advertisement may be further adjusted based on the traffic data of the short video by counting the traffic data of the short video corresponding to the released advertisement according to the preset time interval.
207. And adjusting the advertisement link of the short video to be expected to be launched according to the income level of the advertisement launched correspondingly by the flow data of the short video.
In this embodiment, if the traffic data of the short video rises, the revenue grade of the advertisement can be correspondingly increased, and the corresponding advertisement links are different for different advertisers corresponding to different revenue grades. For example, the traffic data of the early-stage short video of the authorized user is not high, the set revenue grade of the advertisement is level 1, if the traffic data of the short video of the user is continuously increased, the revenue grade of the advertisement can be further increased to level 2, and when the revenue grade of the advertisement is increased to level 2, the link of the advertisement expected to be launched in the short video is correspondingly changed.
Further, in order to facilitate the settlement of the fee generated by the advertisement information by the merchant, as shown in fig. 3, after the step 205 is executed, the method may further include:
208. and collecting forwarding data of the user on the short video and click data of the user on the advertisement link placed in the short video.
In this embodiment, the forwarding data of the video from the user and the click count of the advertisement link released in the video from the user can directly reflect the interest of the user watching the short video in the advertisement content released, and can be used as the basis for requesting the settlement of the fee.
209. And generating expense accounting data of the short video based on the forwarding data and the click data, wherein the expense accounting data records expense distribution tables and expense data corresponding to each expense distribution table.
The expense accounting data records an expense distribution table and expense data corresponding to each expense distribution table, and each distribution table records corresponding distribution and distribution expense details.
In this example, different forwarding data and different forwarding fees corresponding to the click data range may be set while setting the basic fee, so as to search for a forwarding level suitable for forwarding the forwarding data and the click data, generate fee accounting data of the short video, feed back the fee accounting data to the statistics platform, and send a fee settlement request to the advertiser.
210. Distributing the fee data according to the fee distribution table.
It will be appreciated that in generating the cost accounting data, in order to protect the originator and encourage the originality, the cost data of the original user is also increased by a corresponding share while the forwarding cost is involved, thereby creating the benefit of the short video user. Further sending the corresponding fee data set to the fee distribution direction according to the fee distribution table.
As shown in fig. 4, another short video advertisement delivery method is provided in the embodiments of the present application, and the method includes the following steps:
301. and when an advertisement putting instruction authorized by the user is detected, acquiring the short video data uploaded by the authorized user based on the advertisement putting instruction.
When the server detects that the flow data of the historical short video data uploaded by the user reaches a certain threshold value, the behavior of advertising in the short video uploaded by the user can be promoted for encouraging the behavior of uploading the short video by the user and introducing the affiliation of advertisers, so that the user can obtain corresponding benefits.
Specifically, the invitation mail or the invitation short message is sent to the user through the network platform to request the user to authorize the advertisement delivery, and after the advertisement delivery instruction authorized by the user is received, the user side can acquire the short video data uploaded by the user, so that the corresponding advertisement link is delivered based on the short video content.
302. And sending the short video data uploaded by the authorized user.
In this embodiment, the short video data uploaded by the authorized user is sent to the server of the network platform for processing, and the server of the network platform adapts to the corresponding advertisement to be delivered, so that the advertisement revenue can be obtained without any subsequent operation by the user.
303. And receiving the advertisement link to be launched, and adding the advertisement link to be launched into the short video to be synchronously displayed with each target object.
Specifically, in the process that a user browses a shop page, a time sequence diagram of an example of the short video advertisement is interactively realized among a user side, a video service side and an advertisement service side, as shown in fig. 5, the video service side is equivalent to a service side of a network platform, the advertisement service side is equivalent to a statistical platform, when the user authorizes and agrees to the network platform to add the advertisement in the short video, the user determines a legal agreement and does not release illegal contents, the user side uploads the short video shot by the user, the video service side identifies objects in the short video and marks the objects and selects to put the advertisement, the advertisement service side signs a contract with an advertiser and classifies the advertisement, selects a proper advertisement from the advertisements as the short video put advertisement, if no proper advertisement exists, selects one advertisement from the existing advertisement combination as the advertisement to be put and provides the advertisement to the video service side, the method comprises the steps that the video server sends an advertisement address of an advertisement to be delivered to a user side, the advertisement is added on a floating layer of the short video, the flow of the short video and the flow of the advertisement delivered by a user are correspondingly collected and reported to the video server, the playing amount and the click rate are generated based on platform cost, creation cost and forwarding cost, settlement data are sent to an advertiser, and then income is delivered to each distributor based on the settlement data.
Compared with the mode of manually selecting the short video for advertisement delivery in the existing mode, the method for advertisement delivery of the short video can identify each target object appearing in the short video, based on the category identification of each target object, the advertisement information matched with the category identification is inquired from the advertisement set collected in advance, the advertisement link to be delivered is generated, the content identified in the short video is associated with the advertisement information, the problem of advertisement delivery is not concerned by an authorized user who uploads the short video, the platform does not need to consume a large amount of time to manually select the short video for advertisement delivery, the short video suitable for advertisement delivery can be rapidly found for a merchant, and the accuracy of advertisement delivery of the short video is improved.
Further, as a specific implementation of the method in fig. 1 and fig. 2, an embodiment of the present application provides a device for delivering a short video advertisement, as shown in fig. 6, the device includes: an analyzing unit 41, a querying unit 42, a determining unit 43.
The analysis unit 41 may be configured to receive short video data uploaded by an authorized user, and perform structured analysis on video frames in the short video data to obtain content information of each target object appearing in a short video, where the content information includes a category identifier of the target object;
the query unit 42 may be configured to query, based on the category identifier of each target object appearing in the short video, advertisement information matched with the category identifier from a pre-collected advertisement set, which is arranged according to a preset rule and is matched with the category identifier, to generate an advertisement link to be delivered;
the determining unit 43 may be configured to determine the advertisement link to be delivered as a web page link that is delivered to a short video and displayed in synchronization with each target object, and transmit the advertisement link to be delivered.
The application embodiment provides a device for releasing short video advertisements, compare with the mode that needs to consume a large amount of time to manually select the short video of releasing advertisements in the current existing mode, each target object that appears in the identifiable short video of this application, and based on the category identification of each target object, inquire in the advertisement set collected in advance with category identification assorted advertisement information, and generate the advertisement link of waiting to release, and then associate the content of discerning in the short video with advertisement information, make the authorized user who uploads the short video need not to care about the advertisement release problem, the platform also need not to consume a large amount of time to manually select the short video of releasing advertisements, can find the short video that is fit for releasing advertisements for the trade company rapidly, improve the precision of short video advertisement release.
In a specific application scenario, as shown in fig. 7, the advertisement information includes a plurality of dimension information describing advertisement features, and the query unit 42 includes:
the query module 421 may be configured to match the category identifier of each target object appearing in the short video with advertisement information in a pre-collected advertisement set one by one, and query the advertisement information matched with the category identifier;
the sorting module 422 may be configured to, if there is advertisement information matching the category identifier in the query, sort the advertisement information matching the category identifier according to a preset advertisement delivery condition based on the multiple dimension information describing the advertisement characteristics;
the generating module 423 may be configured to extract the advertisement link from the advertisement information ranked at the top, and generate an advertisement link to be delivered.
In a specific application scenario, when the advertisement delivery condition is the traffic data of the advertisement later-period requirement,
the sorting module 422 may be specifically configured to obtain traffic data expected to be generated by the advertisement from the advertisement information matched with the category identifier based on the multiple dimension information describing the advertisement features;
the sorting module 422 may be further configured to count traffic data generated by an advertisement, and determine traffic data required in a later period of the advertisement according to the traffic data generated by the advertisement and traffic data expected to be generated by the advertisement;
the sorting module 422 is further specifically configured to sort the advertisement information matched with the category identifier according to a flow data of the advertisement later-stage demand from high to low;
the generating module 423 may be specifically configured to extract an advertisement link from advertisement information with the highest ranked flow data required in the later period of the advertisement, and use the advertisement link as an advertisement link to be delivered.
In a specific application scenario, as shown in fig. 7, the querying unit 42 further includes:
an obtaining module 424, configured to, after the category identifiers of the target objects appearing in the short video are matched with the advertisement information in the advertisement set collected in advance one by one, and the advertisement information matched with the category identifiers is queried, if there is no advertisement information matched with the category identifiers in the query, obtain, based on the multiple pieces of dimension information describing advertisement features, advertisement delivery times and traffic data expected to be generated by the advertisement from the advertisement set collected in advance;
the selecting module 425 may be configured to count traffic data generated by an advertisement, select one advertisement information from advertisement information corresponding to the traffic data that is generated when the number of times of advertisement placement is within a preset range and the traffic data generated by the advertisement does not reach the expected traffic data generated by the advertisement, and generate an advertisement link to be placed.
In a specific application scenario, as shown in fig. 7, the apparatus further includes:
the counting unit 44 may be configured to count traffic data of the short video corresponding to the released advertisement link according to a preset time interval after the advertisement link to be released is determined to be a webpage link released to the short video and synchronously displayed with each target object, and the advertisement link to be released is transmitted;
the adjusting unit 45 may be configured to adjust an advertisement link expected to be delivered by the short video according to the revenue level of the advertisement delivered by the traffic data of the short video.
In a specific application scenario, as shown in fig. 7, the adjusting unit 45 includes:
the first determining module 451 may be configured to determine that an advertisement link with a revenue level exceeding that of an advertisement is an advertisement link expected to be delivered by the short video if the revenue level of the advertisement delivered corresponding to the traffic data of the short video exceeds the revenue level of the advertisement delivered;
the second determining module 452 may be configured to determine that the advertisement link delivered by the short video is an advertisement link expected to be delivered by the short video if the revenue level of the advertisement delivered by the traffic data of the short video does not exceed the revenue level of the advertisement delivered.
In a specific application scenario, as shown in fig. 7, the apparatus further includes:
the collecting unit 46 may be configured to collect forwarding data of the short video from the user and click data of the advertisement link delivered in the short video from the user after the advertisement link to be delivered is determined to be a web page link delivered in the short video and displayed in synchronization with each target object and the advertisement link to be delivered is transmitted;
a generating unit 47, configured to generate cost accounting data of the short video based on the forwarding data and the click data, where the cost accounting data records a cost distribution table and cost data corresponding to each cost distribution table;
a distribution unit 48, which may be configured to distribute the fee data according to the fee distribution table.
Further, as a specific implementation of the method in fig. 3 or fig. 4, an embodiment of the present application provides a device for delivering a short video advertisement, as shown in fig. 8, the device includes: detection section 51, transmission section 52, and reception section 53.
The detection unit 51 may be configured to, when an advertisement delivery instruction authorized by a user is detected, obtain short video data uploaded by the authorized user based on the advertisement delivery instruction;
a sending unit 52, configured to send short video data uploaded by the authorized user;
and the receiving unit 53 may be configured to receive the advertisement link to be delivered, and add the advertisement link to be delivered to the short video to be displayed in synchronization with each target object.
The utility model provides a another kind of short video advertisement's input device, compare with the mode that needs to consume the plenty of time and carry out the manual work and select the short video of input advertisement among the present existing mode, each target object that appears in the distinguishable short video of this application, and based on each target object's category sign, inquire in the advertisement set of collecting in advance with category sign assorted advertisement information, and generate the advertisement link of waiting to input, and then the content of discerning in the short video is correlated with advertisement information, make the authorized user who uploads the short video need not to care about the advertisement input problem, the platform also need not to consume the plenty of time and carries out the manual work and select the short video of input advertisement, can find the short video that is fit for the advertisement for the trade company rapidly, improve the precision of short video advertisement input.
In a specific application scenario, as shown in fig. 9, the apparatus further includes:
the uploading unit 54 may be configured to, after receiving the advertisement link to be delivered and adding the advertisement link to be delivered to the short video for synchronous display with each target object, push the short video to the user, and upload forwarding data of the short video by the user and click data of the advertisement link delivered in the short video by the user at regular time.
It should be noted that other corresponding descriptions of the functional units related to the short video advertisement delivery device provided in this embodiment may refer to the corresponding descriptions in fig. 1 to fig. 4, and are not repeated herein.
Based on the method shown in fig. 1 to 4, correspondingly, the present application further provides a storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the method for delivering the short video advertisement shown in fig. 1 to 4 is implemented.
Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.), and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the implementation scenarios of the present application.
Based on the method shown in fig. 1 to 4 and the virtual device embodiment shown in fig. 6 to 9, in order to achieve the above object, the present application further provides an entity device for store search information processing, which may be specifically a computer, a smart phone, a tablet computer, a smart watch, a server, or a network device, and the entity device includes a storage medium and a processor; a storage medium for storing a computer program; a processor for executing a computer program to implement the method for delivering a short video advertisement as described above and shown in fig. 1-4.
Optionally, the entity device may further include a user interface, a network interface, a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WI-FI module, and the like. The user interface may include a Display screen (Display), an input unit such as a keypad (Keyboard), etc., and the optional user interface may also include a USB interface, a card reader interface, etc. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), etc.
Those skilled in the art will appreciate that the physical device structure of the delivery of a short video advertisement provided in the present embodiment does not constitute a limitation to the physical device, and may include more or fewer components, or combine some components, or arrange different components.
The storage medium may further include an operating system and a network communication module. The operating system is a program for managing hardware and software resources of the actual device for store search information processing, and supports the operation of the information processing program and other software and/or programs. The network communication module is used for realizing communication among components in the storage medium and communication with other hardware and software in the information processing entity device.
Through the above description of the embodiments, those skilled in the art will clearly understand that the present application can be implemented by software plus a necessary general hardware platform, and can also be implemented by hardware. Through the technical scheme of this application, compare with present current mode, can be associated the content of discerning in the short video with advertisement information for the authorized user who uploads the short video need not to care about the advertisement issue of putting, and the platform also need not to consume the plenty of time and carries out the manual work and select the short video of putting the advertisement, can find the short video that is fit for putting the advertisement for the trade company rapidly, improves the precision that the short video advertisement was put.
Those skilled in the art will appreciate that the figures are merely schematic representations of one preferred implementation scenario and that the blocks or flow diagrams in the figures are not necessarily required to practice the present application. Those skilled in the art will appreciate that the modules in the devices in the implementation scenario may be distributed in the devices in the implementation scenario according to the description of the implementation scenario, or may be located in one or more devices different from the present implementation scenario with corresponding changes. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The above application serial numbers are for description purposes only and do not represent the superiority or inferiority of the implementation scenarios. The above disclosure is only a few specific implementation scenarios of the present application, but the present application is not limited thereto, and any variations that can be made by those skilled in the art are intended to fall within the scope of the present application.

Claims (19)

1. A method for delivering short video advertisements, comprising:
receiving short video data uploaded by an authorized user, and performing structured analysis on video frames in the short video data to obtain content information of each target object appearing in a short video, wherein the content information comprises a category identifier of the target object, and user flow generated by the short video data uploaded by the authorized user is larger than a threshold value;
inquiring advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video, if the advertisement information matched with the category identification exists in the inquiry, extracting advertisement links from advertisement information which is the most front in the flow data sequence required in the later period of the advertisement, and generating advertisement links to be launched, wherein the pre-collected advertisement set is the advertisement information matched with each category identification and arranged according to a preset rule;
and determining the advertisement link to be launched as a webpage link launched to the short video and synchronously displayed with each target object, and transmitting the advertisement link to be launched.
2. The method according to claim 1, wherein the advertisement information includes a plurality of dimension information describing advertisement features, and the generating of the advertisement link to be delivered includes, based on a category identifier of each target object appearing in the short video, querying advertisement information matching the category identifier from a pre-collected advertisement set, and specifically includes:
matching the category identification of each target object appearing in the short video with advertisement information in a pre-collected advertisement set one by one, and inquiring the advertisement information matched with the category identification;
if the advertisement information matched with the category identification exists in the inquiry, based on the dimension information describing the advertisement characteristics, the advertisement information matched with the category identification is sequenced according to a preset advertisement putting condition;
and extracting the advertisement link from the advertisement information with the top ranking to generate the advertisement link to be launched.
3. The method according to claim 2, wherein when the advertisement delivery condition is traffic data required by the advertisement at a later stage, the sorting the advertisement information matched with the category identifier according to a preset advertisement delivery condition based on the multiple dimension information describing advertisement characteristics specifically comprises:
acquiring traffic data expected to be generated by the advertisement from the advertisement information matched with the category identification based on the plurality of dimension information describing the advertisement characteristics;
the method comprises the steps of counting traffic data generated by an advertisement, and determining the traffic data required in the later period of the advertisement according to the traffic data generated by the advertisement and the traffic data expected to be generated by the advertisement;
sequencing the advertisement information matched with the category identification according to the flow data of the later-period demand of the advertisement from high to low;
the extracting of the advertisement link from the advertisement information with the top ranking as the advertisement link to be delivered specifically includes:
and extracting the advertisement link from the advertisement information with the flow data sequencing of the later-stage demand of the advertisement and the most front, and generating the advertisement link to be launched.
4. The method according to claim 2, wherein after said matching the category identifiers of the respective target objects appearing in the short video with the advertisement information in the pre-collected advertisement set one by one, and querying the advertisement information matching the category identifiers, the method further comprises:
if the inquiry does not have the advertisement information matched with the category identification, acquiring advertisement putting times and flow data expected to be generated by the advertisement from a pre-collected advertisement set based on the multi-dimension information describing the advertisement characteristics;
and counting the flow data generated by the advertisement, selecting one piece of advertisement information from the advertisement information corresponding to the flow data generated by the advertisement when the advertisement putting times are within a preset range and the flow data generated by the advertisement does not reach the flow data expected to be generated by the advertisement, and generating an advertisement link to be put.
5. The method according to claim 1, wherein after determining the advertisement link to be delivered as a web page link to be delivered to a short video displayed synchronously with each target object, and transmitting the advertisement link to be delivered, the method further comprises:
counting the flow data of the short video corresponding to the released advertisement link according to a preset time interval;
and adjusting the advertisement link of the short video to be expected to be launched according to the income level of the advertisement launched correspondingly by the flow data of the short video.
6. The method according to claim 5, wherein the adjusting the advertisement link expected to be delivered in the short video according to the revenue level of the advertisement delivered corresponding to the traffic data of the short video specifically comprises:
if the profit grade of the advertisement delivered corresponding to the flow data of the short video exceeds the profit grade of the delivered advertisement, determining that the advertisement link with the profit grade exceeding the advertisement delivered is the advertisement link expected to be delivered by the short video;
and if the profit level of the advertisement delivered corresponding to the flow data of the short video does not exceed the profit level of the advertisement delivered, determining that the advertisement link delivered by the short video is an expected advertisement link delivered by the short video.
7. The method according to any one of claims 1-6, wherein after determining the advertisement link to be delivered as a web page link to be delivered to a short video displayed synchronously with each target object, and transmitting the advertisement link to be delivered, the method further comprises:
collecting forwarding data of the user on the short video and click data of the user on the advertisement link launched in the short video;
generating cost accounting data of the short video based on the forwarding data and the click data, wherein the cost accounting data records cost distribution tables and cost data corresponding to each cost distribution table;
distributing the fee data according to the fee distribution table.
8. A method for delivering short video advertisements, comprising:
when an advertisement putting instruction authorized by a user is detected, acquiring short video data uploaded by the authorized user based on the advertisement putting instruction, wherein the user flow generated by the short video data uploaded by the authorized user is larger than a threshold value;
sending the short video data uploaded by the authorized user, so that a server side inquires advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video, if the advertisement information matched with the category identification exists in the inquiry, extracting advertisement links from advertisement information which is most in front of the flow data sequence required in the later period of the advertisement, and generating advertisement links to be launched, wherein the pre-collected advertisement set is the advertisement information matched with each category identification and sorted according to a preset rule;
and receiving the advertisement link to be launched, and adding the advertisement link to be launched into the short video to be synchronously displayed with each target object.
9. The method of claim 8, wherein after receiving the advertisement link to be delivered and adding the advertisement link to be delivered to the short video for synchronous display with each target object, the method further comprises:
and pushing the short video to the user, and uploading forwarding data of the user to the short video and click data of the user to the advertisement links launched in the short video at regular time.
10. A delivery device for short video advertisements, comprising:
the analysis unit is used for receiving the short video data uploaded by the authorized user and performing structured analysis on video frames in the short video data to obtain content information of each target object appearing in the short video, wherein the content information comprises a category identifier of the target object, and user flow generated by the short video data uploaded by the authorized user is larger than a threshold value;
the query unit is used for querying advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video, if the advertisement information matched with the category identification exists in the query, extracting advertisement links from advertisement information which is the most front in the flow data sequence required by the advertisement at the later stage, and generating advertisement links to be launched, wherein the pre-collected advertisement set is the advertisement information matched with each category identification and sorted according to a preset rule;
and the determining unit is used for determining the advertisement link to be launched as a webpage link which is launched to the short video and synchronously displayed with each target object, and transmitting the advertisement link to be launched.
11. The apparatus of claim 10, wherein the advertisement information includes a plurality of dimension information describing advertisement characteristics, and the query unit includes:
the query module is used for matching the category identification of each target object appearing in the short video with the advertisement information in a pre-collected advertisement set one by one and querying the advertisement information matched with the category identification;
the sorting module is used for sorting the advertisement information matched with the category identification according to preset advertisement putting conditions on the basis of the multiple dimension information describing the advertisement characteristics if the advertisement information matched with the category identification exists in the inquiry;
and the generating module is used for extracting the advertisement links from the advertisement information which is ranked most ahead and generating the advertisement links to be launched.
12. The apparatus according to claim 11, wherein when the advertisement placement condition is traffic data of advertisement post-demand,
the sorting module is specifically used for acquiring traffic data expected to be generated by the advertisement from the advertisement information matched with the category identification based on the plurality of dimension information describing the advertisement characteristics;
the sorting module is specifically used for counting the traffic data generated by the advertisement and determining the traffic data required in the later period of the advertisement according to the traffic data generated by the advertisement and the traffic data expected to be generated by the advertisement;
the sorting module is specifically further configured to sort the advertisement information matched with the category identifier according to a flow data of the advertisement later-stage demand from high to low;
the generating module is specifically configured to extract an advertisement link from advertisement information with the highest ranked flow data of the later-stage demand of the advertisement, and use the advertisement link as an advertisement link to be delivered.
13. The apparatus of claim 11, wherein the query unit further comprises:
an obtaining module, configured to match category identifiers of target objects appearing in the short video with advertisement information in a pre-collected advertisement set one by one, and after querying advertisement information matched with the category identifiers, if there is no advertisement information matched with the category identifiers in the query, obtain advertisement delivery times and traffic data expected to be generated by an advertisement from the pre-collected advertisement set based on the multiple dimension information describing advertisement features;
and the selection module is used for counting the flow data generated by the advertisement, selecting one piece of advertisement information from the advertisement information corresponding to the flow data which is generated by the advertisement and is not reached to the flow data expected to be generated by the advertisement when the advertisement putting times are within a preset range, and generating an advertisement link to be put.
14. The apparatus of claim 10, further comprising:
the statistical unit is used for counting the flow data of the short videos corresponding to the released advertisement links according to a preset time interval after the advertisement links to be released are determined as webpage links which are released into the short videos and synchronously displayed with each target object and the advertisement links to be released are transmitted;
and the adjusting unit is used for adjusting the advertisement link of the predicted advertisement release of the short video according to the profit level of the advertisement release corresponding to the flow data of the short video.
15. The apparatus of claim 14, wherein the adjusting unit comprises:
the first determining module is used for determining that the advertisement link with the profit grade exceeding the released advertisement is the advertisement link expected to be released by the short video if the profit grade of the released advertisement corresponding to the traffic data of the short video exceeds the profit grade of the released advertisement;
and the second determining module is used for determining that the advertisement link launched by the short video is the advertisement link expected to be launched by the short video if the revenue grade of the advertisement launched corresponding to the traffic data of the short video does not exceed the revenue grade of the launched advertisement.
16. The apparatus according to any one of claims 10-15, further comprising:
the collecting unit is used for collecting forwarding data of a user to the short video and click data of the user to the advertisement links launched in the short video after the advertisement links to be launched are determined to be webpage links launched in the short video and synchronously displayed with each target object and the advertisement links to be launched are transmitted;
the generating unit is used for generating expense accounting data of the short video based on the forwarding data and the click data, and the expense accounting data records expense distribution tables and expense data corresponding to each expense distribution table;
and the distribution unit is used for distributing the expense data according to the expense distribution table.
17. A delivery device for short video advertisements, comprising:
the detection unit is used for acquiring short video data uploaded by an authorized user based on an advertisement putting instruction when the advertisement putting instruction authorized by the user is detected, wherein the user flow generated by the short video data uploaded by the authorized user is larger than a threshold value;
the sending unit is used for sending the short video data uploaded by the authorized user, so that the server side inquires the advertisement information matched with the category identification from a pre-collected advertisement set on the basis of the category identification of each target object appearing in the short video, if the advertisement information matched with the category identification exists in the inquiry, the advertisement link is extracted from the advertisement information which is the most front in the flow data sequence required by the advertisement in the later period, and the advertisement link to be launched is generated, wherein the pre-collected advertisement set is the advertisement information matched with each category identification and sorted according to a preset rule;
and the receiving unit is used for receiving the advertisement link to be launched and adding the advertisement link to be launched into the short video to be synchronously displayed with each target object.
18. The apparatus of claim 17, further comprising:
and the uploading unit is used for pushing the short video to the user after receiving the advertisement link to be launched and adding the advertisement link to be launched into the short video to be synchronously displayed with each target object, and uploading forwarding data of the user on the short video and click data of the user on the launched advertisement link in the short video at regular time.
19. A system for delivering short video advertisements, comprising:
when a sending end detects an advertisement putting instruction authorized by a user, acquiring short video data uploaded by the authorized user based on the advertisement putting instruction, and sending the short video data uploaded by the authorized user, wherein the user flow generated by the short video data uploaded by the authorized user is larger than a threshold value;
a receiving terminal receives short video data uploaded by an authorized user, and performs structured analysis on video frames in the short video data to obtain content information of each target object appearing in a short video, wherein the content information comprises a category identification of the target object;
the receiving end inquires advertisement information matched with the category identification from a pre-collected advertisement set based on the category identification of each target object appearing in the short video, if the advertisement information matched with the category identification exists in the inquiry, advertisement links are extracted from advertisement information which is the most front in the flow data sequence of the later period demand of the advertisement, advertisement links to be released are generated, and the pre-collected advertisement set is the advertisement information matched with each category identification and arranged according to a preset rule
The receiving end determines the advertisement link to be launched as a webpage link launched into the short video and synchronously displayed with each target object, and transmits the advertisement link to be launched;
and the sending end receives the advertisement link to be launched, and adds the advertisement link to be launched into the short video to be synchronously displayed with each target object.
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