CN101212305A - Information publishing method and system - Google Patents
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- CN101212305A CN101212305A CNA2006101487180A CN200610148718A CN101212305A CN 101212305 A CN101212305 A CN 101212305A CN A2006101487180 A CNA2006101487180 A CN A2006101487180A CN 200610148718 A CN200610148718 A CN 200610148718A CN 101212305 A CN101212305 A CN 101212305A
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Abstract
The invention provides a proposal of using the intermediary page to publicize the information in the communication network. When the user clicks a link in the website, the page first jumps to the intermediary page and displays the information to be publicized, and then jumps to the linked target page. The network server can select the information to be publicized according to the linked words or linked pictures as well as the contained contents of the linked rich media and the linked pages. Furthermore, the network server can obtain the related information of the user device such as the media format supported by the user device and the positioning region, then selects appropriate information to carry out presentation. Using the method and the system of the information publicized in the invention, the spreading range of the information publishing is enlarged as well as the user loss caused by the users clicking the published information is reduced.
Description
Technical field
The present invention relates to communication network, relate in particular to the method and system of the information issue in the communication network.
Background technology
Along with the high speed development of wireless interconnected network technology, wireless interconnected online information is more and more abundanter, and the user of surfing Internet with cell phone increases severely, and the prospect of wireless Internet economy is also more and more approved by people.It is oneself service that various groups such as enterprise begin to utilize wireless Internet, improves the influence power of self by wireless Internet, perhaps directly utilizes wireless Internet to create commercial value.For example WAP (WAP (wireless application protocol)) website of our each entity of seeing, wireless internet advertising, hand call payment system or the like.
Because the mobile phone the Internet can transmit information cheap, rapidly, efficiently.These advertising messages are distributed on each big WAP site, wait for that the visitor of website browses.Though this is modal mode, it exists very big deficiency.At first, can browse the user of these advertising messages, only limit to the viewer of the website at advertising message place.Because the website on the mobile phone the Internet is thousands of, most website visiting amounts is very little, so the spread scope of these advertising messages is also very limited.
Many times, a kind of effectively ad distribution mode on the mobile phone wireless the Internet of the main needs in website, and can reduce the customer loss that causes because the user clicks advertisement.For example: advertisement putting is on WAP site, and the user clicks the original website master's who promptly leaves after the advertisement Website page and arrives the advertisement page.For the website master, needing to have a kind of input that can effectively carry out advertisement, can reduce the advertisement form of user's loss again.
In present stage, the extraordinary method of neither one addresses the above problem.Under most of situation, the advertisement of advertiser's issue is distributed on the WAP site with picture, literal link form, does not have the advertisement putting mode of the advertising message issue of intermediary's page.
Summary of the invention
In order to overcome above-mentioned defective, the present invention proposes a kind of scheme of utilizing intermediary's page to release news.Click certain link of website as the user after, the page jumps to the target pages of link then with jumping to intermediary's page earlier and showing information to be released.Can choose the described information releasing of wanting according to the key content that comprises in link literal or link picture, link Rich Media (Rich Media) and the link page.Further, also can obtain the relevant information of subscriber equipment, choose matched information as the media formats of subscriber equipment support or region of living in and show.
According to an aspect of the present invention, a kind of method of releasing news to subscriber equipment of being used in communication network is provided, at first receive first request message from the visit destination address of subscriber equipment content pointed, generate control information according to described first request message then, last information and described control information to be released sends to described subscriber equipment.Further this method also can comprise the steps: to obtain the key message relevant with described destination address; Select described information to be released based on the key message relevant, at last selected information releasing and described control information are sent to described subscriber equipment with described destination address.
According to another aspect of the present invention, also provide a kind of information issuing system of releasing news to subscriber equipment of in communication network, being used for, wherein, comprised receiving system, generating apparatus and dispensing device.Wherein, receiving system is used to receive first request message from the visit destination address of subscriber equipment content pointed; Generating apparatus is used for generating control information according to described first request message; Dispensing device is used for described information to be released and described control information are sent to subscriber equipment.Further this system can also comprise first deriving means, is used to obtain the key message relevant with described destination address; And choice device, be used for selecting described information to be released based on the key message relevant with described destination address.
The method and system of the information of the application of the invention issue has enlarged the spread scope of information releasing, and has reduced because of the user and clicked the customer loss that information releasing causes.
Description of drawings
By reading the following detailed description of non-limiting example being done with reference to accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become.
Fig. 1 is the network topology structure figure according to an application scenarios of the present invention;
The method flow diagram of Fig. 2 in communication network, releasing news to the user according to a specific embodiment of the present invention;
Fig. 3 is for selecting the flow chart of information to be released according to a specific embodiment of the present invention;
The information issuing system block diagram of Fig. 4 in communication network, releasing news to subscriber equipment according to a specific embodiment of the present invention.
Embodiment
Fig. 1 shows the network topology structure schematic diagram of a typical application scene of the present invention.Wherein, following prior agreement is arranged: between information delivery server 1 ' and the website A when subscriber equipment 2 access websites A, supposing has a hyperlink of pointing to website B webpage on the webpage of website A, when the user clicks this hyperlink, website A will link the address that actual address is made as information delivery server 1 ', and the chained address and the link literal of website B webpage linked the parameter of actual address as this.Because during the webpage of user capture website A, the source code of this webpage just downloads in this locality of subscriber equipment 2, so when the user clicks the hyperlink of described sensing website B webpage, subscriber equipment 2 at first can send request message to information delivery server 1 ', comprises the chained address and the link literal of the webpage of website B in this request message simultaneously.When information delivery server 1 ' receives the request message of subscriber equipment 2, therefrom extract webpage link address and the link literal of website B, choose the advertisement that is complementary according to the link literal then, and generate a control information according to the webpage link address of website B, described advertising message and control information are returned to subscriber equipment 2 with the form of code.During subscriber equipment 2 these codes that return of operation, be presented in the subscriber equipment 2 at first is advertising message, cross the webpage that jumped to website B in several seconds automatically then, be the requested webpage of subscriber equipment 2 from trend website B, the button that an indication user clicks the back redirect perhaps can be set, when the user clicked, subscriber equipment 2 was again to website B requested webpage.
Here the convenience in order to explain is separately represented website A, information delivery server 1 ' and website B.In fact, they are the notion of a logic.In the practice, website A, information delivery server 1 ', website B combine, and promptly are arranged in same server, perhaps combination in twos, perhaps individualism separately.
More than basic thought of the present invention is illustrated, further describe in detail below in conjunction with 2 to 4 pairs of specific embodiments of the invention of accompanying drawing.
The schematic flow sheet of Fig. 2 in communication network, releasing news to subscriber equipment according to a specific embodiment of the present invention.
According to the prior agreement between information delivery server 1 ' and the website A, when the Webpage of subscriber equipment 2 access websites A, click certain the bar link on this page, subscriber equipment 2 at first sends request to information server 1 '.Here suppose that this link literal is " method of Motor Maintenance ", and the relevant webpage that is somebody's turn to do " method of Motor Maintenance " is arranged in website B.
In step S11, information server 1 ' receives first request message that points to destination address from subscriber equipment 2, suppose that destination address is the address of website B webpage here, this request message comprises the address of " method of Motor Maintenance " webpage among the B of website at least, also can further comprise aforementioned link literal " method of Motor Maintenance ".
In step S12, generate control information according to described first request message, as information server 1 ' according to as described among the website B in first request message address of " method of Motor Maintenance " webpage generate a control information, this control information comprises the indication information of a predetermined condition, and making described subscriber equipment when judgement conforms to a predetermined condition, second request message is sent in the address of " method of Motor Maintenance " webpage in described website B.The predetermined condition here comprises that the information to be released of following selection shows in subscriber equipment 2 that time is up (preset time length) or receive the jump request message of subscriber equipment 2 that in fact this jump request message sent by the user.
In step 13, obtain the relevant key message of destination address and choose corresponding information issue according to this key message.Particularly, step S13 can be divided into step S131 and step S132.
In step S131, obtain the key message relevant with described destination address, as obtain with as described in " method of Motor Maintenance " key message that webpage is relevant among the B of website, as keyword, a kind of method be website A in advance with " method of Motor Maintenance " parameter as the link of directional information publisher server 1 ', comprise described literal " method of Motor Maintenance " in first request message that in step S11, receives from subscriber equipment 2.From described first request message, obtain key message " automobile " then.Another method is to obtain " method of Motor Maintenance " web page address among the B of website from described first request message, visit this webpage, content in this webpage is analyzed, as literal is carried out keyword analyses, to acquisition key messages " automobile " such as picture and Rich Media etc. analyze.Also can be with these two kinds of methods in conjunction with obtaining key message more accurately.
In step S132, select described information to be released based on the key message relevant with described destination address, we suppose that information to be released is various advertisements here, can certainly be some other the information as notice character.Usually a plurality of advertisements to be released are to be input in the database in advance, and every advertisement meeting to be released is provided with corresponding key message, as keyword, and key picture etc.As the advertisement for BMW, its keyword can comprise " BMW ", " automobile ", " car " etc.
Four advertisement A1, A2, A3 and A4 are arranged in the tentation data storehouse.A1 is the automotive advertising of Bayerische Motorne Werke Aktiengeellschaft, and its keyword is " automobile ".A2 is the advertisement of the ThinkPad computer of Legend Company, and its keyword is " computer ".A3 is the MP3 advertisement of the iPod of Apple, and its keyword is " MP3 ".A4 is the advertisement of the PowerShot digital camera of Canon Inc., and its keyword is " digital camera ".
According to the keyword that obtains among the step S131 " automobile ", the keyword of each advertisement in itself and the database is compared, the automotive advertising of discovery Bayerische Motorne Werke Aktiengeellschaft is complementary with " method of the Motor Maintenance " key message that webpage is relevant among the B of website most, so choose the advertisement A1 conduct advertisement to be issued of BMW.
Here need to prove that the hyperlink that provides on the webpage among the B of website is not limited to the form of literal, also can comprise forms such as picture, Rich Media.Can analyze to extract key message wherein, as Figure recognition etc. picture, rich-media content.Described key message also can comprise key picture.Also can mate the described information to be released of selecting by key picture.
In step S14, described information to be released and described control information are sent to subscriber equipment 2, in step S12 as the advertising message of the above-mentioned BMW of choosing and the control information that generates are sent to subscriber equipment 2.This control information comprises the indication information of a predetermined condition, and makes described subscriber equipment when judgement conforms to a predetermined condition, and second request message is sent in the address of " method of Motor Maintenance " webpage in described website B.The predetermined condition here comprises that selected information to be released shows in subscriber equipment 2 that time is up (preset time length) or receive the jump request message of subscriber equipment 2 that in fact this jump request message sent by the user.
Here need to prove that the execution of step S12 and step S13 in no particular order.And difference according to application scenarios, above-mentioned steps S13 can omit, no matter click which link on the webpage of website A as subscriber equipment 2, information delivery server 1 ' all returns to the identical information to be released of subscriber equipment 2, and information promptly to be released need not to select.
When the user of subscriber equipment has specificity, also can choose the advertisement that is complementary in conjunction with the relevant information of subscriber equipment.As this subscriber equipment is mobile phone, and usually, the user of mobile phone has uniqueness, or the special-purpose computer of individual, or is positioned at refectory computer.
If select information to be released, be used to select the step S13 ' shown in also available Fig. 3 of step S13 of information to be released to substitute among Fig. 2 in conjunction with the relevant information of subscriber equipment.Fig. 3 shows the schematic flow sheet that another specific embodiment according to the present invention is selected information to be released.
This step S13 ' comprises and obtains the relevant key message of the key message relevant with described destination address and subscriber equipment, and according to it in conjunction with choosing information to be released.This is the another kind of optionally method of step S13 in the flow chart shown in Figure 2, and we are example with above-mentioned user by " method of the Motor Maintenance " webpage among the A access websites B of website still here.Further, suppose that subscriber equipment is a mobile phone, and suppose that website A and website B are WAP site.
Obtain the relevant key message of described destination address in step S131 ', this is the same with abovementioned steps S131 implementation method, does not repeat them here.
In step S133, obtain the relevant information with described subscriber equipment, as when first request message that receives from mobile phone, therefrom obtain media formats that number, mobile phone model, the mobile phone of mobile phone can support and mobile phone current under the region.Further, can also obtain personal characteristic information (also can collect the individual subscriber characteristic information, initiatively report as the user etc.) such as cellphone subscriber's package information and age from mobile communication carrier according to phone number by other modes.
In step S132 ', the key message by key message that the relevant information of described subscriber equipment and described destination address is relevant and described information to be released mates, and selects described information to be released.As for the mobile phone of not supporting that Rich Media plays, can only send simple copy or static picture, supposing here all has a plurality of versions at each advertisement in the database, as literal version, picture version and Rich Media's version etc.The automotive advertising that and for example also comprises lucky automobile in the database for high-end cellphone subscriber (distinguishing by mobile phone model), is chosen the advertisement of BMW and is issued; And, then choose the advertisement of lucky automobile and issue for the cellphone subscriber of low side.For another example, we suppose that cellphone subscriber's ownership place is Shanghai, but the user has roamed into Beijing, also comprises the sales promotion information of each various skin care item in market of Pekinese in the tentation data storehouse, and the sales promotion information of each various skin care item in market in Shanghai.And the key message that obtains the destination address that the cellphone subscriber will visit according to aforementioned S131 is " skin care ".Then can choose the sales promotion information of each various skin care item in market of Beijing issues.If cellphone subscriber's current location is Shanghai, then can chooses the sales promotion information of the skin care item in each market, Shanghai and issue.
And for example, for " M-ZONE " user, the key message that gets access to as step S131 is during for " clothes ", just can choose and issue as the dress advertisements of youth brands such as " Ai Ge ", and for " Global Link " user, then can choose as the advertisement of apparel brand such as " Ports " and issue.
For another example, for the different user of ages, then can select the advertisement that adapts with its age, when the key message that obtains as preceding step S131 is " food ", for the elderly, then can select the advertisement of health food, and for the young man, as the user who in school, surfs the Net, then can select the advertisement of some leisure food.
More than carried out exemplary illustration to choosing advertisement to be released in conjunction with the relevant information of subscriber equipment, above-mentioned example should not be construed limitation of the present invention.It will be appreciated by those skilled in the art that, different relevant information in conjunction with subscriber equipment, can choose the advertisement and the advertisement version that are complementary most with subscriber equipment from different angles issues, if the advertisement of a plurality of all comparison match is arranged, then can select one at random, perhaps select by other indexs such as income of advertisement to be released again.
The execution that those skilled in the art will appreciate that above-mentioned each step can be placed in the server and realize that information delivery server 1 ' as described also can be realized by a plurality of server cooperations.The target that subscriber equipment is asked is not limited to webpage, also may be document.
Method of the present invention is not limited to described mobile communications network, for computer communication network, and perhaps digital TV network, method of the present invention can be suitable for equally.Correspondingly, described subscriber equipment also comprises individual mobile terminal, as PDA etc.; Personal computer; Perhaps, apparatus of digital television receiving.
Fig. 4 shows the information issuing system that releases news to subscriber equipment according to a specific embodiment of the present invention in communication network.This information issuing system 1 comprises receiving system 11, generating apparatus 12, dispensing device 13, first deriving means 14, choice device 15, access means 16 and second deriving means 17.
First request message that receiving system 11 receives from the visit destination address of subscriber equipment content pointed, here we are still based on the application scenarios shown in Fig. 1, link " method of Motor Maintenance " on the webpage of suppose user clicks website A, after receiving system 11 receives first request message from subscriber equipment 2, generating apparatus 12 generates a control information according to the address of " method of Motor Maintenance " webpage among the website B in described first request message, this control information comprises the indication information of a predetermined condition, and making described subscriber equipment when judgement conforms to a predetermined condition, second request message is sent in the address of " method of Motor Maintenance " webpage in described website B.The predetermined condition here comprises that following information selected to be released shows in subscriber equipment 2 that time is up (preset time length) or receive the jump request message of subscriber equipment.
First deriving means 14 obtains the key message relevant with described destination address, as obtain with as described in " method of Motor Maintenance " key message that webpage is relevant among the B of website, as keyword, a kind of method be website A in advance with " method of Motor Maintenance " parameter as the link of directional information publisher server 1 ', comprise described literal " method of Motor Maintenance " in first request message that receiving system 11 receives from subscriber equipment 2.From described first request message, obtain key message " automobile " then.Another method is to obtain " method of Motor Maintenance " web page address among the B of website from described first request message, at first by access means 16 these webpages of visit, content in 14 pairs of these webpages of first deriving means is analyzed then, as literal is carried out keyword analyses, picture analyzed etc. obtain key message " automobile ".Also can be with these two kinds of methods in conjunction with obtaining key message more accurately.
Four advertisement A1, A2, A3 and A4 are arranged in the tentation data storehouse.A1 is the automotive advertising of Bayerische Motorne Werke Aktiengeellschaft, and its keyword is " automobile ".A2 is the advertisement of the ThinkPad computer of Legend Company, and its keyword is " computer ".A3 is the MP3 advertisement of the iPod of Apple, and its keyword is " MP3 ".A4 is the advertisement of the PowerShot digital camera of Canon Inc., and its keyword is " digital camera ".
The keyword " automobile " that obtains according to first deriving means 14, the keyword of each advertisement in itself and the database is compared, the automotive advertising of discovery Bayerische Motorne Werke Aktiengeellschaft is complementary with " method of the Motor Maintenance " key message that webpage is relevant among the B of website most, so choice device 15 selects the advertisement of BMWs as advertisement to be issued.
Here need to prove that the hyperlink that provides on the webpage among the B of website is not limited to the form of literal, also can comprise forms such as picture, Rich Media.Can analyze to extract key message wherein picture, rich-media content, analyze as using methods such as Figure recognition.Described key message also can comprise key picture.Also can mate the described information to be released of selecting by key picture.
Dispensing device 13 sends to subscriber equipment 2 with described information to be released and described control information, as the advertising message of the above-mentioned BMW of choosing and the control information that generates at generating apparatus 12 are sent to subscriber equipment 2.This control information comprises the indication information of a predetermined condition, and makes described subscriber equipment when judgement conforms to a predetermined condition, and second request message is sent in the address of " method of Motor Maintenance " webpage in described website B.The predetermined condition here comprises that selected information to be released shows in subscriber equipment 2 that time is up (preset time length) or receive the jump request message of subscriber equipment 2 that in fact this jump request message sent by the user.
Here need to prove that the execution of generating apparatus 12 and first deriving means 14 and choice device 15 in no particular order.And difference according to application scenarios, first deriving means 14 and choice device 15 can omit, no matter click which link on the webpage of website A as subscriber equipment 2, information issuing system 1 all returns to the identical information to be released of subscriber equipment 2, and information promptly to be released need not to select.
When the user of subscriber equipment has specificity, also can choose the advertisement that is complementary in conjunction with the relevant information of subscriber equipment.As this subscriber equipment is mobile phone, and usually, the user of mobile phone has uniqueness, or the special-purpose computer of individual, or is positioned at refectory computer.
This moment, second deriving means 17 obtained the relevant key message of subscriber equipment, and the key message that the subscriber equipment that choice device 15 obtains in conjunction with first deriving means 14 key message relevant with destination address that obtain and second deriving means 17 is correlated with carries out information to be released.
Here we are example with the webpage of above-mentioned user by " method of Motor Maintenance " among the A access websites B of website still.Further, suppose that subscriber equipment is a mobile phone, and suppose that website A and website B are WAP site.
Second deriving means 17 obtains the relevant information of described subscriber equipment, when receiving first request message from mobile phone when receiving system 11, therefrom obtain media formats that number, mobile phone model, the mobile phone of mobile phone can support and mobile phone current under the region, further, can also obtain personal characteristic information such as cellphone subscriber's package information and age from mobile communication carrier according to phone number.
And for example, for " M-ZONE " user, the key message that obtains when first deriving means 14 is during for " clothes ", just can choose and issue as the dress advertisements of youth brands such as " Ai Ge ", and for " Global Link " user, then can choose as the advertisement of apparel brand such as " Ports " and issue.
For another example, for the different user of ages, then can select the advertisement that adapts with its age, when the key message that obtains as first deriving means 14 is " food ", for the elderly, then can select the advertisement of health food, and for the young man, as the user who in school, surfs the Net, then can select the advertisement of some leisure food.
More than choice device 15 chosen advertisement to be released in conjunction with the relevant information of subscriber equipment carried out exemplary illustration, above-mentioned example should not be construed limitation of the present invention.It will be appreciated by those skilled in the art that, different relevant information in conjunction with subscriber equipment, can choose the advertisement and the advertisement version that are complementary most with subscriber equipment from different angles issues, if the advertisement of a plurality of all comparison match is arranged, then can select one at random, perhaps select by other indexs such as income of advertisement to be released again.
Need to prove that above-mentioned information issuing system 1 can realize purpose of the present invention in a server, information delivery server 1 ' as shown in fig. 1 also can be placed in a plurality of servers, and the cooperation by a plurality of servers realizes purpose of the present invention.
And described information issuing system 1 also can be arranged in website A, also can be used as an independent system and exists.
The application of described information issuing system 1 is not limited to described mobile communications network, and for computer communication network, perhaps digital TV network can be suitable for equally.Correspondingly, described subscriber equipment also comprises individual mobile terminal, as PDA etc.; Personal computer; Perhaps, apparatus of digital television receiving.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the appended claims.
Claims (27)
1. one kind is used for the method that releases news to subscriber equipment in communication network, wherein, may further comprise the steps:
A. receive first request message from the visit destination address of subscriber equipment content pointed;
B. generate control information according to described first request message;
C. information to be released and described control information are sent to described subscriber equipment.
2. method according to claim 1, wherein, further comprising the steps of before the step c after described step a:
B1. obtain the key message relevant with described destination address;
B2. select described information to be released based on the key message relevant with described destination address.
3. method according to claim 1 and 2, wherein, described control information comprises the indication information of a predetermined condition, wherein, when described subscriber equipment meets this predetermined condition when judgement, sends second request message to described destination address.
4. method according to claim 3, wherein, described predetermined condition comprises the scheduled time or receives the jump request message of described subscriber equipment.
5. according to each described method in the claim 1 to 4, wherein, described step B1 may further comprise the steps:
-from described first request message, obtain the key message relevant with described destination address.
6. according to each described method in the claim 1 to 5, wherein, described step B1 is further comprising the steps of:
B11. visit described destination address content pointed;
B12. by obtaining the key message relevant in the described destination address content pointed with this destination address.
7. according to each described method in the claim 1 to 6, wherein, described step B2 may further comprise the steps:
-mate the described information to be released of selecting by key message with the key message relevant with described destination address with described information to be released.
8. according to each described method in the claim 1 to 7, wherein, further comprising the steps of before described step B2:
-obtain the relevant information of described subscriber equipment;
Described step B2 is further comprising the steps of:
-mate by the key message of key message that the relevant information of described subscriber equipment and described destination address is relevant and described information to be released, select described information to be released.
9. method according to claim 8, wherein, the relevant information of described subscriber equipment comprises under media formats that device type, unit type, equipment support, the equipment each in the region and user's characteristic information or appoints multinomial.
10. method according to claim 9, wherein, when described subscriber equipment is mobile phone, the relevant information of described subscriber equipment also comprise in phone number, mobile phone business type, mobile phone region, current place and the user's characteristic information each or appoint multinomial.
11. according to each described method in the claim 1 to 10, wherein, described destination address content pointed comprises webpage, document.
12. according to each described method in the claim 1 to 11, wherein, described key message comprises keyword, key picture.
13. according to the described method of claim 1 to 12, wherein, described information to be released comprises literal, picture, Rich Media.
14. one kind is used for the information issuing system that releases news to subscriber equipment, wherein, comprises in communication network:
Receiving system is used to receive first request message from the visit destination address of subscriber equipment content pointed;
Generating apparatus is used for generating control information according to described first request message;
Dispensing device is used for described information to be released and described control information are sent to subscriber equipment.
15. information issuing system according to claim 14 wherein, also comprises:
First deriving means is used to obtain the key message relevant with described destination address;
Choice device is used for selecting described information to be released based on the key message relevant with described destination address.
16. according to claim 14 or 15 described information issuing systems, wherein, described control information comprises the indication information of a predetermined condition, wherein, when described subscriber equipment meets this predetermined condition when judgement, sends second request message to described destination address.
17. information issuing system according to claim 16, wherein, described predetermined condition comprises the scheduled time or receives the jump request message of described subscriber equipment.
18. according to each described information issuing system in the claim 15 to 17, wherein, described first deriving means also is used for:
From described first request message, obtain the key message relevant with described destination address.
19., wherein, also comprise according to each described information issuing system in the claim 15 to 18:
Access means is used to visit described destination address content pointed;
Wherein, described first deriving means also is used for obtaining the key message relevant with this destination address from described destination address content pointed.
20. according to each described information issuing system in the claim 15 to 19, wherein, described choice device also is used for mating the described information to be released of selecting by the key message with described information to be released with the key message relevant with described destination address.
21., wherein, also comprise according to each described information issuing system in the claim 15 to 20:
Second deriving means is used to obtain the relevant information of described subscriber equipment;
Described choice device also is used for mating by the key message of key message that the relevant information of described subscriber equipment and described destination address is relevant and described information to be released, selects described information to be released.
22. information issuing system according to claim 21, wherein, the relevant information of described subscriber equipment comprises under media formats that device type, unit type, equipment support, the equipment each in the region and user's characteristic information or appoints multinomial.
23. information issuing system according to claim 22, wherein, when described subscriber equipment is mobile phone, the relevant information of described subscriber equipment also comprise in phone number, mobile phone business type, mobile phone region, current place and the user's characteristic information each or appoint multinomial.
24. according to each described information issuing system in the claim 14 to 23, wherein, described destination address content pointed comprises webpage, document.
25. according to each described information issuing system in the claim 14 to 24, wherein, described key message comprises keyword, key picture.
26. according to the described information issuing system of claim 14 to 25, wherein, described information to be released comprises literal, picture, Rich Media.
27. according to each described information issuing system in each described method or the claim 14 to 26 in the claim 1 to 13, wherein, described subscriber equipment comprises any in the following equipment:
-portable terminal;
-personal computer; Perhaps
-apparatus of digital television receiving.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2006101487180A CN101212305B (en) | 2006-12-30 | 2006-12-30 | Information publishing method and system |
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|---|---|---|---|
| CN2006101487180A CN101212305B (en) | 2006-12-30 | 2006-12-30 | Information publishing method and system |
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| CN101212305A true CN101212305A (en) | 2008-07-02 |
| CN101212305B CN101212305B (en) | 2012-04-25 |
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| CN2006101487180A Active CN101212305B (en) | 2006-12-30 | 2006-12-30 | Information publishing method and system |
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| CN102394880A (en) * | 2011-10-31 | 2012-03-28 | 北京蓝汛通信技术有限责任公司 | Method and device for processing jump response in content delivery network |
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| CN105610954A (en) * | 2015-12-31 | 2016-05-25 | 腾讯科技（深圳）有限公司 | Media information processing method and system |
| CN106303951A (en) * | 2016-07-28 | 2017-01-04 | 中国联合网络通信集团有限公司 | Advertisement placement method, platform and the network equipment |
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