CN105407365A - Advertisement data management method and advertisement management server side - Google Patents

Advertisement data management method and advertisement management server side Download PDF

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Publication number
CN105407365A
CN105407365A CN 201510890643 CN201510890643A CN105407365A CN 105407365 A CN105407365 A CN 105407365A CN 201510890643 CN201510890643 CN 201510890643 CN 201510890643 A CN201510890643 A CN 201510890643A CN 105407365 A CN105407365 A CN 105407365A
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advertisement
information
advertising
content
management server
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CN 201510890643
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Chinese (zh)
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胡常青
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深圳市创维软件有限公司
深圳创维数字技术有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Abstract

Embodiments of the invention disclose an advertisement data management method and an advertisement management server side. The method comprises the steps that an advertisement management server acquires advertisement content; the advertisement management server allocates advertisement scheduling information according to the acquired advertisement content and generates advertisement association information including the advertisement content and the advertisement scheduling information; the advertisement management server generates an advertisement file package including the advertisement association information; and the advertisement management server pushes the advertisement file package to an advertisement push server, so that the advertisement push server can send the advertisement file package to a television terminal in communicated connection with the advertisement push server. The method can help to improve association of factors like advertisement content, network television program content, time, user groups and so on affecting final advertising effect, so as to improve the advertisement display effect finally.

Description

-种广告数据管理方法及广告管理服务端 - kind of advertising data management and ad management services to end

技术领域 FIELD

[0001] 本发明设及数字电视技术领域,具体设及一种广告数据管理方法及广告管理服务JLjJU 乂而。 Invention is provided [0001] The technical field of digital television and, in particular, and provided data management method and an advertisement campaign management services and JLjJU qe.

背景技术 Background technique

[0002] 广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段。 [0002] advertising to a particular need, through some form of media, open and wide transmission of information to the public means of propaganda. 我国《广告法》对广告的定义为:广告,是指商品经营者或者服务提供者承担费用,通过一定媒介和形式直接或者间接地介绍自己所推销的商品或者所提供的服务的商业广告。 The definition of "Advertising Law" for advertising as: advertising, refers to the commodity operators or service providers bear the costs, introduce their commercials are selling goods or services provided directly or indirectly by certain media and forms. 在数字电视领域,随着互联网技术在电视领域的应用越来越深入,OTT(OverThe Top,通过互联网向用户提供各种应用服务)机顶盒技术的普及与推广,基于智能电视、数字机顶盒设备的广告数据的生成与管理技术也得到了广泛的发展。 In the field of digital television, with the application of Internet technology in the field of television more and more in-depth, OTT (OverThe Top, provided via the Internet to the user a variety of application services) promotion and popularity of set-top box technology, advertising, smart TV, digital set-top boxes based device data generation and management technology has been widely developed.

[0003] 目前,用户收看到的广告、信息都是通过数字电视广播信道传送的,内容都是一样的,运营商无法针对特定的用户群体、特定的播出时间段或特定的节目内容推送特定的精准广告,运就大大降低了广告自身的价值。 [0003] Currently, users watch the advertisement, the information is broadcast via digital television channel transmission, the content is the same, the operator can not push specific to particular user groups, specific time periods or specific broadcast program content the accurate advertising, transport advertising would greatly reduce the value of their own.

发明内容 SUMMARY

[0004] 本发明实施例提供了一种广告数据管理方法及广告管理服务端,W期解决运营商无法针对特定的用户群体、特定的播出时间段或特定的节目内容推送特定的精准广告,进而导致的广告自身的价值降低的问题。 Example [0004] The present invention provides a method of advertising data management and ad management server, W resolving operators can not push a specific accurate advertising for specific user groups, specific period of time or a particular broadcast program content, Advertising own value problem which led to the decrease. 阳〇化]本发明实施例第一方面提供一种广告数据管理方法,包括: Of male square] to provide a data management method of the first aspect of the advertisement embodiment of the present invention, comprising:

[0006] 广告管理服务器获取广告内容; [0006] ad advertisement content management server obtains;

[0007] 所述广告管理服务器根据获取的所述广告内容配置广告调度信息,并生成包括所述广告内容和所述广告调度信息的广告关联信息; [0007] The advertisement management server configuration advertisement schedule information according to the acquired advertising content, and generate the advertisement information includes advertisement associated with the advertisement and content schedule information;

[0008] 所述广告管理服务器生成包括所述广告关联信息的广告文件包; [0008] The advertisement management server includes an advertisement generates the advertisement file associated information packet;

[0009] 所述广告管理服务器将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0009] The advertisement management server, the advertisement advertising package pushes the push server, W push the advertisement server, the advertisement file packet transmitted television advertisement push server terminal connected to said given communication.

[0010] 其中可选地,所述广告管理服务器获取广告内容之前,所述方法还包括: Before [0010] Optionally wherein the advertisement management server acquires advertising content, the method further comprising:

[0011] 所述广告管理服务器配置广告位信息; [0011] The advertisement management server slot configuration information;

[0012] 生成包括所述广告内容和所述广告调度信息的广告关联信息,包括: [0012] and generating the advertisement comprises information associated with the ad content, scheduling information, comprising:

[0013] 生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联信息。 [0013] generating an advertisement content associated with the advertisement information, the advertisement information and the scheduling information ad slot.

[0014] 其中可选地,所述广告内容包括网页模式广告内容和图片模式广告内容,当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容之前,所述广告管理服务器配置广告位信息之后,所述方法还包括: Before [0014] Optionally wherein the advertising content comprises advertising content page mode, and image mode advertising content, advertising content when the page mode is advertising content, the advertising management server acquires advertising content, the advertising management server after configuring the ad slot information, the method further comprising:

[0015] 广告管理服务器配置广告模板信息,所述广告模板信息包括W下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; [0015] The advertisement management server advertisement template configuration information, the advertisement information includes at least one of the template W: template name advertising, advertising content and advertising templates and the template described description;

[0016] 当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容,包括: [0016] When the advertisement content model for web advertising content, the advertising management server acquires the advertisement content, comprising:

[0017] 所述广告管理服务器基于配置的所述广告模板信息获取广告内容。 [0017] The advertisement management server acquires advertisement advertisement content based on the template configuration information.

[0018] 其中可选地,所述广告管理服务器配置广告位信息,包括: [0018] Optionally wherein the advertising information advertising the configuration management server, comprising:

[0019] 所述广告管理服务器配置广告位属性信息; [0019] The advertisement management server configured slot attribute information;

[0020] 其中,所述广告管理服务器配置广告位属性信息包括W下至少一种: [0020] wherein, the advertisement management server configured slot comprising at least one attribute information W:

[0021] 所述广告管理服务器配置终端提取广告模式,所述终端提取广告模式包括请求型和推送性; [0021] The advertisement management server is configured to extract advertisement mode terminal, said terminal extracting advertisement modes include a request type and pushability;

[0022] 所述广告管理服务器配置广告位名称; [0022] The advertisement management server configured slot name;

[0023] 所述广告管理服务器配置广告对外接口编码; [0023] The advertisement management server is configured ad coding external interfaces;

[0024] 所述广告管理服务器配置广告位在终端屏幕上的显示坐标; [0024] The advertisement management server is configured on the terminal screen advertising display coordinates;

[0025] 所述广告管理服务器配置广告位高度和广告位宽度; [0025] The advertisement management server configured slot height and width of the slot;

[00%] 所述广告管理服务器配置广告位描述与说明。 [00%] The advertisement management server is configured with instructions described in an ad slot.

[0027] 其中可选地,所述广告管理服务器配置广告位信息,还包括: [0027] Optionally wherein the advertising information advertising the configuration management server, further comprising:

[0028] 所述广告管理服务器配置广告位编辑信息; [0028] The advertisement management server is configured to edit the ad slot information;

[0029] 其中,所述广告管理服务器配置广告位编辑信息包括W下至少一种: [0029] wherein the configuration of the advertisement management server includes a lower ad slot information editing at least one of W:

[0030] 所述广告管理服务器配置广告位增加编辑信息; [0030] The advertisement management server is configured to increase advertising edit information;

[0031] 所述广告管理服务器配置广告位删除编辑信息; [0031] The advertisement management server is configured to delete editing advertising information;

[0032] 所述广告管理服务器配置广告位修改编辑信息; [0032] The advertisement management server is configured to modify the ad slot edit information;

[0033] 所述广告管理服务器配置广告位查询编辑信息。 [0033] The advertisement management server configuration information Query Editor advertising.

[0034] 其中可选地,所述广告管理服务器配置广告位信息,还包括: [0034] Optionally wherein the advertising information advertising the configuration management server, further comprising:

[0035] 所述广告管理服务器配置广告位存储信息; [0035] The advertisement management server is configured to store information advertising;

[0036] 其中,所述广告管理服务器配置广告位存储信息包括W下至少一种: [0036] wherein, the advertisement management server is configured to store information of at least one slot comprises at W:

[0037] 所述广告管理服务器将所述广告位属性信息保存至预设存储系统; [0037] The advertisement management server, the ad slot to save the preset attribute information storage system;

[0038] 所述广告管理服务器将所述广告位属性信息修改后保存至预设存储系统; [0038] The advertisement management server, the ad slot to save the preset attribute information modified after the storage system;

[0039] 所述广告管理服务器将所述广告位属性信息删除。 [0039] The advertisement management server will place the advertisement attribute information deleted.

[0040] 其中可选地,所述广告管理服务器根据获取的所述广告内容配置广告调度信息, 包括: [0040] wherein optionally, the advertisement information management server is configured scheduling advertisement according to the advertisement content acquisition, comprising:

[0041] 所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息; [0041] The advertisement management server is configured scheduling advertisement attribute information according to the acquired advertising content;

[0042] 其中,所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息包括W下至少一种: [0042] wherein, the advertisement management server is configured scheduling advertisement according to the advertisement attribute information of content comprises obtaining at least one of W:

[0043] 所述广告管理服务器基于预设时间段配置广告位播放的广告内容和广告播放规则; [0043] The advertisement management server is configured ad content and advertising rules of play to play slot based on a preset period of time;

[0044] 所述广告管理服务器基于预设频道配置广告位播放的广告内容和广告播放规则; [0044] The advertisement management server is configured ad slots based on a preset broadcast channel ad content and advertising rules of play;

[0045] 所述广告管理服务器基于预设终端设备标识配置广告位播放的广告内容和广告播放规则; [0045] The advertisement management server based on a preset terminal device identification and configuration ad playing advertising content broadcast advertising rules;

[0046] 其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则W及间隔滚动播放规则中的一种。 [0046] wherein the advertisement rules include uninterruptible rotation player playing rules, rules of play regular rotation and the spacing W rolling method of playing rules.

[0047] 其中可选地,所述广告管理服务器根据获取的所述广告内容配置广告调度信息, 还包括: [0047] wherein optionally, the advertisement information management server is configured scheduling advertisement according to the advertisement content acquisition, further comprising:

[0048] 所述广告管理服务器根据获取的所述广告内容配置广告调度编辑信息; [0048] The advertisement management server configuration editor advertisement scheduling information according to the acquired advertising content;

[0049] 其中,所述广告调度编辑信息包括W下至少一种: [0049] wherein said editing information comprises scheduling advertisement at least one of W:

[0050] 广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息W及广告调度查询编辑信息。 [0050] increase ad scheduling edit information, edit delete ad scheduling information, advertising, editorial changes scheduling information W and advertising scheduling information query editor.

[0051] 其中可选地,所述广告管理服务器根据获取的所述广告内容配置广告调度信息, 还包括: [0051] wherein optionally, the advertisement information management server is configured scheduling advertisement according to the advertisement content acquisition, further comprising:

[0052] 所述广告管理服务器根据获取的所述广告内容配置广告调度存储信息; [0052] The advertisement management server of the advertisement schedule storing configuration information according to the acquired advertising content;

[0053] 其中,所述广告调度存储信息包括W下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统W及将所述广告调度属性信息删除。 [0053] wherein said advertisement information includes schedule storing at least one of W: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information modification after storage to the default storage system and W the ad scheduling attribute information deleted.

[0054] 本发明实施例第二方面提供一种广告数据管理服务端,包括: 阳化5] 获取模块,用于获取广告内容; Provide an advertisement data managing server of the second aspect, an embodiment [0054] of the present invention, comprising: a male of 5] acquiring module, for acquiring the advertisement content;

[0056] 第一配置模块,用于根据获取的所述广告内容配置广告调度信息; [0056] a first configuration module for configuring the advertisement according to the advertisement content scheduling information acquired;

[0057] 生成模块,用于生成包括所述广告内容和所述广告调度信息的广告关联信息; [0057] The generating module for generating a content advertisement associated with the advertisement information and the advertisement schedule information;

[0058] 所述生成模块,还用于生成包括所述广告关联信息的广告文件包; [0058] The generating module, for generating a further advertisement file of the advertisement information associated with the packet;

[0059] 推送模块,用于将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0059] The pushing means for the advertisement package to the advertisement push server pushes, W push the advertisement server, the advertisement file packet transmitted television advertisement push server terminal connected to said given communication.

[0060] 其中可选地,所述服务端还包括:第二配置模块,用于所述获取模块获取广告内容之前,配置广告位信息; [0060] Optionally wherein the server further comprises: a second configuring module, prior to the acquiring module acquires the ad content, ad slot configuration information;

[0061] 所述生成模块,在用于生成包括所述广告内容和所述广告调度信息的广告关联信息时,具体用于生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联f目息。 [0061] The generating module, for generating a time in the advertisement information associated with the advertisement content and advertisement scheduling information, specifically for generating a content of the advertisement, the advertisement information and the scheduling information advertising f head of advertising associated information.

[0062] 其中可选地,所述广告内容包括网页模式广告内容和图片模式广告内容,所述服务端还包括第=配置模块,用于当所述广告内容为网页模式广告内容时,所述获取模块获取广告内容之前,所述第二配置模块配置广告位信息之后,配置广告模板信息,所述广告模板信息包括W下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; When [0062] Optionally wherein the advertising content comprises advertising content page mode, and image mode advertisement content, the server further includes a first configuring module =, when the advertising content to the page mode is advertising content, the before after obtaining module obtains advertisement content, the second ad slot configuration module configuration information, the configuration information of advertisement templates, the advertisement information includes at least one of the template W: template name advertising, advertising content and advertising templates and the template described description;

[0063] 所述获取模块,当所述广告内容为网页模式广告内容时,具体用于基于配置的所述广告模板信息获取广告内容。 [0063] The obtaining module, when the advertising mode the advertising content page content, particularly for obtaining advertisement content based on the advertisement template configuration information.

[0064] 其中可选地,所述第二配置模块包括:第一配置单元,用于配置广告位属性信息; 阳〇化]所述第一配置单元,具体用于配置终端提取广告模式、广告位名称、广告对外接口编码、广告位在终端屏幕上的显示坐标、广告位高度和广告位宽度W及广告位描述与说明中的一种或几种,其中,所述终端提取广告模式包括请求型和推送性。 [0064] wherein optionally, the second configuration module comprises: a first configuration unit for configuring the advertisement attribute information bits; male square of] the first configuration unit for configuring the terminal extracts a specific pattern ad, ad bit name, coded advertising external interface, on the terminal screen advertising display coordinates, slot height and a width W and advertising slot description of one or more instructions, wherein the terminal requests mode comprises extracting advertisement type and pushability.

[0066] 其中可选地,所述第二配置模块还包括:第二配置单元,用于配置广告位编辑信息; [0066] wherein optionally, the second configuration module further comprises: a second configuration unit configured to configure the ad slot edit information;

[0067] 所述第二配置单元,具体用于配置广告位增加编辑信息、广告位删除编辑信息、广告位修改编辑信息及广告位查询编辑信息中的一种或几种。 [0067] The second configuration unit for configuring the particular ad slot increases the edit information, edit and delete advertising information, advertising information, and advertising modify edit queries one or more edit information.

[0068] 其中可选地,所述第二配置模块还包括:第=配置单元,用于配置广告位存储信息; [0068] wherein optionally, the second configuration module further comprising: = a first configuration unit for configuring the ad slot information stored;

[0069] 所述第二配置单元,具体用于将所述广告位属性信息保存至预设存储系统、将所述广告位属性信息修改后保存至预设存储系统及将所述广告位属性信息删除中的一种或几种。 [0069] The configuration of the second unit is configured to save the advertisement attribute information to a predetermined bit storage system, the ad slot information modification after storage attribute storage system to the preset position and the advertisement attribute information deletion of one or more.

[0070] 其中可选地,所述第一配置模块包括:第四配置单元,用于根据获取的所述广告内容配置广告调度属性信息; [0070] Optionally wherein the first configuration module comprises: a fourth configuration unit for configuring the scheduling advertisement according to the advertisement attribute information of the acquired content;

[0071] 所述第四配置单元,具体用于基于预设时间段配置广告位播放的广告内容和广告播放规则、基于预设频道配置广告位播放的广告内容和广告播放规则及基于预设终端设备标识配置广告位播放的广告内容和广告播放规则中的一种或几种。 [0071] The fourth configuration unit for configuring the specific advertisement content and advertising rules of play based on player slot preset period of time, preset terminal based on a preset channel configuration ad content and advertising rules of play and the player based advertising one or more devices configured to identify advertising broadcast advertising content and advertising play rules.

[0072] 其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则W及间隔滚动播放规则中的一种。 [0072] wherein the advertisement rules include uninterruptible rotation player playing rules, rules of play regular rotation and the spacing W rolling method of playing rules.

[0073] 其中可选地,所述第一配置模块还包括:第五配置单元,用于根据获取的所述广告内容配置广告调度编辑信息; [0073] Optionally wherein the first configuration module further comprises: a fifth configuration unit for configuring the scheduling advertisement according to the advertisement content editing information acquired;

[0074] 其中,所述广告调度编辑信息包括W下至少一种: [0074] wherein said editing information comprises scheduling advertisement at least one of W:

[00巧]广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息W及广告调度查询编辑信息。 [00 Qiao] increase ad scheduling edit information, edit delete ad scheduling information, advertising, editorial changes scheduling information W and advertising scheduling information query editor.

[0076] 其中可选地,所述第一配置模块还包括:第六配置单元,用于根据获取的所述广告内容配置广告调度存储信息; [0076] Optionally wherein the first configuration module further comprises: a sixth configuration unit for configuring the advertisement information based on the schedule storing the acquired advertising content;

[0077] 其中,所述广告调度存储信息包括W下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统W及将所述广告调度属性信息删除。 [0077] wherein said advertisement information includes schedule storing at least one of W: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information modification after storage to the default storage system and W the ad scheduling attribute information deleted.

[0078] 可W看出,本发明实施例技术方案中,首先,广告管理服务器获取广告内容,根据获取的所述广告内容配置广告调度信息,然后,生成包括所述广告内容和所述广告调度信息的广告关联信息,并生成包括所述广告关联信息的广告文件包,最终,将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0078] W can be seen, the embodiment aspect of the present invention, first, the advertising management server obtains the advertisement content, advertisement scheduling configuration information according to the acquired advertising content, then comprises generating the advertisement content and the advertisement schedule ad related information, and generates advertisement package comprises the advertisement related information, and ultimately, the advertisement advertising package pushes the push server, W push the advertisement server, the advertisement files are sent to a packet television advertising push said terminal server communication connection. 由于本发明中,广告管理服务器针对获取的广告内容的不同生成不同的广告管理服务器,有利于提高广告内容和网络电视节目内容、时间、用户群组等影响广告最终投放效果的因素的关联性,最终提升广告的展现效果。 Thanks to the invention, different advertising management server generates a different ad for the ad content acquisition management server, will help improve the ad content and network TV content, time, user groups, etc. affect the final ad serving relevance factors effect, the final show to enhance the effect of advertising.

附图说明 BRIEF DESCRIPTION

[0079] 为了更清楚地说明本发明实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可W 根据运些附图获得其他的附图。 [0079] In order to more clearly illustrate the technical solutions in the embodiments or the prior art embodiment of the present invention, briefly introduced hereinafter, embodiments are described below in the accompanying drawings or described in the prior art needed to be used in describing the embodiments the drawings are only some embodiments of the present invention, those of ordinary skill in the art is concerned, without any creative effort, these may be transported in accordance with W drawings other drawings.

[0080] 图1是本发明第一实施例提供的一种广告数据管理方法的流程示意图; [0080] FIG. 1 is a flowchart of an advertisement provided by the data management method of the present invention, a schematic view of a first embodiment;

[0081] 图1-a是本发明第一实施例中的广告管理系统的结构示意图; [0081] FIG. 1-a is a schematic structural diagram of a first embodiment of the ad management system of the present invention;

[0082] 图2是本发明第二实施例提供的一种广告数据管理方法的流程示意图; [0082] FIG 2 is a flowchart of an advertisement data management method of the second embodiment of the present invention provides a schematic view;

[0083] 图3是本发明第=实施例提供的一种广告数据管理服务端的结构示意图; [0083] FIG. 3 is a schematic view of the present invention is an advertisement data = the first management server configuration according to an embodiment;

[0084] 图4是本发明第四实施例提供的一种广告数据管理服务端的结构示意图。 [0084] FIG. 4 is a schematic structural diagram of an advertisement data management server according to a fourth embodiment of the present invention.

具体实施方式 detailed description

[0085] 为了使本技术领域的人员更好地理解本发明方案,下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。 [0085] In order to make those skilled in the art a better understanding of the invention, in conjunction with the following drawings of the present invention embodiments, the technical solutions of the embodiments of the present invention will be clearly and completely described, obviously, the described Example embodiments are merely part of embodiments of the present invention rather than all embodiments. 基于本发明中的实施例,本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。 Based on the embodiments of the present invention, those of ordinary skill in the art to make all other embodiments without creative work obtained by, it falls within the scope of the present invention.

[0086] 本发明的说明书和权利要求书及上述附图中的术语"第一"、"第二"等是用于区别不同对象,而不是用于描述特定顺序。 [0086] in the specification and claims of the invention and said claims figures the terms "first," "second," etc. are used to distinguish between different objects, not for describing a specific order. 此外,术语"包括"和"具有"W及它们任何变形,意图在于覆盖不排他的包含。 Furthermore, the terms "including" and "having" W and any variations thereof, are intended to cover non-exclusive inclusion. 例如包含了一系列步骤或单元的过程、方法、系统、产品或设备没有限定于已列出的步骤或单元,而是可选地还包括没有列出的步骤或单元,或可选地还包括对于运些过程、方法、产品或设备固有的其他步骤或单元。 For example, comprising a series of steps or unit process, method, system, or device or unit is not limited to the listed steps, but optionally further comprises the step or unit is not listed, or alternatively further comprising for some transport process, method, article or device-specific steps or other units.

[0087] 在本文中提及"实施例"意味着,结合实施例描述的特定特征、结构或特性可W包含在本发明的至少一个实施例中。 [0087] referred to herein, "an embodiment" means that a particular feature of the described embodiments, W structures or characteristics may comprise at least one embodiment of the present invention. 在说明书中的各个位置出现该短语并不一定均是指相同的实施例,也不是与其它实施例互斥的独立的或备选的实施例。 Various places in the specification are not necessarily all appear phrase referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments of the embodiments. 本领域技术人员显式地和隐式地理解的是,本文所描述的实施例可W与其它实施例相结合。 Those skilled in the art implicitly and explicitly understood that the embodiments described herein may be combined with other embodiments W.

[0088] 请参阅图1,图1是本发明第一实施例提供的一种广告数据管理方法的流程示意图,如图1所示,该方法包括W下步骤: [0088] Referring to FIG. 1, FIG. 1 is a flowchart of an advertisement of the first embodiment of the invention provides a schematic diagram of a data management method, shown in Figure 1, the method comprising the steps of W:

[0089] S101、广告管理服务器获取广告内容。 [0089] S101, the advertisement management server to obtain advertising content.

[0090] 可W理解地,广告内容可W包括图片模式广告内容和网页模式广告内容。 [0090] W can understand, the advertising content may include picture mode W advertising content and advertising content pages mode. 图片模式广告内容由一张或多张图片构成,而网页模式广告内容由网页模式设计,电视终端需要网页模式显示该广告内容。 View ad content consists of one or more images, and web content advertising model designed by web mode, TV mode terminal needs to show the ad on the page content. 开发人员使用图片设计工具设计图片模式广告内容,使用HTML5 语言设计网页模式广告内容。 Developers use the picture design tools View ad content, design pages using the HTML5 language mode of advertising content.

[0091] 其中,上述广告内容可W具体包括W下信息中的至少一种:广告名称、广告类型、 图片存储路径、广告外部链接地址、是否俘获内部遥控焦点、有效时长、显示时长、客户标识、合同标识、网页模式广告内容、广告描述与说明、过期标志W及关联广告位序列,其可选的广告管理服务器获取广告内容的源代码具体如下所示。 [0091] wherein, the advertisement content may W comprises the information W is at least one: ad name, ad type, image storage path, advertising external link address, whether captured inside the remote focus, effective duration, the display duration, customer identification , the contract identification, advertising content page mode, description and explanation, and the associated ad expired W flag bit sequence, optionally advertisement management server acquires the advertisement content specific source code shown below.

[0092] [0092]

Figure CN105407365AD00111

[0094] S102、所述广告管理服务器根据获取的所述广告内容配置广告调度信息,并生成包括所述广告内容和所述广告调度信息的广告关联信息。 [0094] S102, the advertisement advertising schedule information managing server configuration according to the acquired advertising content, and generate the advertisement information includes advertisement associated with the advertisement content and scheduling information.

[0095] 其中,作为一种可选的实施方式,所述广告管理服务器根据获取的所述广告内容配置广告调度信息的具体实施方式可W是: [0095] wherein, as an alternative embodiment, the advertisement management server configuration advertisement scheduling information according to the advertisement content can be acquired particular embodiment W is:

[0096] 所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息; [0096] The advertisement management server is configured scheduling advertisement attribute information according to the acquired advertising content;

[0097] 其中,所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息包括W下至少一种: [0097] wherein, the advertisement management server is configured scheduling advertisement according to the advertisement attribute information of content comprises obtaining at least one of W:

[0098] 所述广告管理服务器基于预设时间段配置广告位播放的广告内容和广告播放规贝IJ;所述广告管理服务器基于预设频道配置广告位播放的广告内容和广告播放规则;所述广告管理服务器基于预设终端设备标识配置广告位播放的广告内容和广告播放规则; [0098] The advertisement management server configuration advertising play based on a preset period of time playing advertising content and advertising regulations Tony IJ; the advertisement management server configuration based on a preset channel advertising content and advertising play rule slot play; the advertising management server configuration based on preset equipment identity advertising content and advertising play rule slot play;

[0099] 可W理解地,所述广告管理服务器基于预设时间段配置广告位播放的广告内容和广告播放规则可W理解为:广告管理服务器可W按照每周的每一天配置广告位播放的广告内容和广告播放规则,如凌晨时段1:00到5:00、上午时段6:00到11:00、晚间黄金时段18:00到23:00等,广告位在不同的时间段对应不同的播放的广告内容和广告播放规则; [0099] W can be appreciated, the advertisement management server displays the advertisement and advertisement content configuration rule slot based on a preset play time period may be understood as W: W advertisement management server may be played in each day of the week ad slot configuration advertising content and advertising play rules, such as early morning hours 1:00 to 5:00 in the morning hours 6:00 to 11:00, 18:00 to 23:00 in the evening prime-time, etc., advertising in different time periods corresponding to different advertising content and advertising playing rules of play;

[0100] 所述广告管理服务器基于预设频道配置广告位播放的广告内容和广告播放规则, 可W理解为广告管理服务器可W配置某广告是否允许在预设频道播放,从而实现基于预设频道配置广告位播放的广告内容和广告播放规则,让投放投放更加准确和有效。 [0100] The advertisement management server based on a preset channel configuration broadcast advertising creatives, and playing rules, may be understood as W W advertisement management server may configure whether to allow an ad in a predetermined channel play, based on a preset channel in order to achieve configuration advertising broadcast advertising content and advertising playing rules, so put put more accurate and efficient. 阳101] 所述广告管理服务器基于预设终端设备标识配置广告位播放的广告内容和广告播放规则,可W理解为:广告管理服务器将预设广告通过识别电视终端的设备标识,或智能卡标识实现只投放给限定的定向用户群体。 Male 101] The advertisement management server based on a preset terminal device identification and configuration ad playing advertising content broadcast advertising rules, W can be understood as: the advertisement management server will be achieved by the default advertisement sign recognition apparatus of the television terminal, or a smart card identification only serve to define the orientation of the user groups.

[0102] 其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则W及间隔滚动播放规则中的一种。 [0102] wherein the advertisement rules include uninterruptible rotation player playing rules, rules of play regular rotation and the spacing W rolling method of playing rules. 阳103] 可W理解地,上述不间断轮播,是指广告位出现后,不间断的轮换播放所关联的多个广告;上述定时轮换播放,是指按照指定的时间和播放时长限制,轮换播放所关联的多个广告;上诉间隔滚动播放,是指广告位出现后,每间隔指定时长,按照播放时长的限制,轮流滚动播放所关联的多个广告。 Male 103] W can be appreciated, the above-described continuous rotation, refers to the slot appears, a plurality of advertisements associated with continuous rotation player; playing the timing of rotation, is in accordance with the specified time and a long playing limits rotation multiple ads associated player; appeal interval scrolling, refers to the advertising appears, specify the length of time intervals, in accordance with long stint playing, take turns rolling multiple ads associated with playing.

[0104] 其中,作为一种可选的实施方式,所述广告管理服务器根据获取的所述广告内容配置广告调度信息的具体实施方式还可W是: 阳105] 所述广告管理服务器根据获取的所述广告内容配置广告调度编辑信息; 阳106] 其中,所述广告调度编辑信息包括W下至少一种: 阳107] 广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息W及广告调度查询编辑信息。 [0104] wherein, as an alternative embodiment, the advertisement management server configuration in accordance with the advertisement schedule information acquired advertising content may further particular embodiment W is: male 105] The advertisement management server of the acquired schedule the advertisement content targeted ads edited information; male 106] wherein, the advertisement includes the scheduling information editing at least one of W: male 107] scheduling ads increases the editing information, editing information deleted scheduling ads, ads scheduling information W and editorial changes query editor ad scheduling information.

[0108] 其中,作为一种可选的实施方式,所述广告管理服务器根据获取的所述广告内容配置广告调度信息的具体实施方式还可W是: 阳109] 所述广告管理服务器根据获取的所述广告内容配置广告调度存储信息; [0108] wherein, as an alternative embodiment, the advertisement management server configuration in accordance with the advertisement schedule information acquired advertising content may further particular embodiment W is: male 109] The advertisement management server of the acquired advertisement schedule the advertisement content store configuration information;

[0110] 其中,所述广告调度存储信息包括W下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统W及将所述广告调度属性信息删除。 [0110] wherein said advertisement information includes schedule storing at least one of W: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information modification after storage to the default storage system and W the ad scheduling attribute information deleted. 阳111] S103、所述广告管理服务器生成包括所述广告关联信息的广告文件包。 Male 111] S103, the advertisement server generates management information associated with the advertisement comprises advertising package.

[0112] S104、所述广告管理服务器将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0112] S104, the advertisement server, the advertisement management package push server pushes advertisement, W push the advertisement server, the advertisement file packet transmitted television advertisement push server terminal connected to said given communication.

[0113] 可W理解地,广告管理服务器遍历每一项广告内容和与广告内容对应的广告调度信息,打包生成广告文件包,推送给广告推送服务器,W便提供给电视终端下载处理。 [0113] W may be appreciated, an advertisement management server through each ad content with ad content and schedule information corresponding to the package to generate ad package, the push server pushes advertising, it offers to the television terminal W download processing.

[0114] 可W理解地,上述广告推送服务器,主要负责和电视终端的交互,把打包的广告数据推送给电视终端,其中,推送模式有两种:请求式和推送式。 [0114] W can be appreciated, the advertisement push server, and is responsible for interactive television terminals, the packetized advertisement pushed to the television terminal, wherein the push two modes: on-demand type and a push. 请求式,是指电视终端请求某广告位的广告文件包,广告推送服务器接收到请求后,响应该广告位的广告文件包下载地址,并提供具体的文档下载功能;推送式,是指广告推送服务器主动把某广告位的广告文件包下载地址,通过具体的推送协议发送给电视终端,电视终端接收到该推送后,再启动下载该广告位的广告文件包,具体采用的推送协议可W使用MQTT协议,或者XMPP协议。 Request type, refers to the television terminal requesting an ad slot package, advertising push server receives the request, in response to the ad slot package download address, and provide specific document download function; push type, it refers to advertising push server actively to an ad slot package download, to a television terminal through specific push protocol television terminal after receiving the push, then start the download ad package that ad slot, push protocol specifically employed may be W using MQTT protocol, or XMPP protocol.

[0115] 其中,广告管理服务器、广告推送服务器和电视终端可W看作一个广告管理系统, 上述广告管理系统的结构示意图可W参考图1-曰。 [0115] wherein the advertisement management server, and advertising push server W as a television terminal may be ad management system, the configuration of the ad management system with reference to FIGS. 1 a schematic view of W may be said.

[0116] 其中,作为一种可选的实施方式,所述广告管理服务器获取广告内容之前,还可W 执行W下步骤: Before [0116] wherein, as an alternative embodiment, the advertisement management server acquires advertising content, may also perform W W the steps of:

[0117] 所述广告管理服务器配置广告位信息; The [0117] advertisement management server slot configuration information;

[0118] 生成包括所述广告内容和所述广告调度信息的广告关联信息,包括: [0118] and generating the advertisement comprises information associated with the ad content, scheduling information, comprising:

[0119] 生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联信息。 [0119] generating an advertisement content associated with the advertisement information, the advertisement information and the scheduling information ad slot.

[0120] 其中,作为一种可选的实施方式,所述广告内容包括网页模式广告内容和图片模式广告内容,当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容之前,所述广告管理服务器配置广告位信息之后,还可W执行W下步骤: 阳121] 广告管理服务器配置广告模板信息,所述广告模板信息包括W下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; 阳122] 其中,广告管理服务器配置广告模板信息的具体源程序可W参考如下程序。 [0120] wherein, as an alternative embodiment, the advertising content comprises advertising content page mode and a mode image advertising content, advertising content when the page mode is advertising content, the advertising management server acquires Ad Content the advertisement management server after the ad slot configuration information may be performed under W step W: male 121] the advertisement management server advertisement template configuration information, the advertisement information includes at least one of the template W: template name advertising, advertisement template content and ad templates described and explained; male 122] wherein, advertisement management server specific configuration information, advertisement template source W can refer to the following procedure.

Figure CN105407365AD00131

[0124] 其中,可选地,所述广告模板信息除了包括上述广告模板名称、广告模板内容和广告模板描述与说明外,还可W包括广告模板的编辑信息,即增加广告模板编辑信息、删除广告模板编辑信息、修改广告模板编辑信息W及查询和捜索广告模板编辑信息等;所述广告模板信息还可W进一步包括广告模板存储信息,即保存、删除或修改广告模板数据到具体的存储系统中。 [0124] wherein, optionally, in addition to the advertisement information including the advertisement template template name, advertising content and advertising templates and template describes stated, W may also comprise an ad template editing information, i.e., increasing advertising information template editing, deleting ad template editing information, editing information edit ad template and query Dissatisfied cable W and advertisement template editing information; W the advertisement information may further include a template advertisement template storage information, that is, save, delete, or edit the ad template data to a specific storage system in.

[01巧]当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容,包括: 阳126] 所述广告管理服务器基于配置的所述广告模板信息获取广告内容。 [01 Qiao] When the advertisement content for web mode of advertising content, the advertisement management server to acquire the advertising content, including: Yang 126] The advertisement management server acquires advertisement advertisement content based on the template configuration information.

[0127] 可W理解地,可W理解的,开发人员使用HTML5语言设计网页模式广告内容的广告模板,广告模板的配置可W为网页模式广告内容提供参考和样例。 [0127] W can be understood, it can be understood W, developers use HTML5 ad template language web page design pattern of ad content, ad templates can be configured to provide a reference and sample W mode for web advertising content. 当所述广告内容为网页模式广告内容时,开发人员在广告模板的基础上对广告模板进行修改,即可生成新的广告内谷。 When the ad content for web advertising model content developers to edit your ad templates on the basis of ad templates, you can create a new ad in the valley.

[0128] 作为一种可选的实施方式,所述广告管理服务器配置广告位信息的具体实施方式可W是: [0128] As an alternative embodiment, the advertisement management server slot configuration information may be specific embodiment, W is:

[0129] 所述广告管理服务器配置广告位属性信息; [0129] The advertisement management server configured slot attribute information;

[0130] 其中,所述广告管理服务器配置广告位属性信息包括W下至少一种: 阳131] 所述广告管理服务器配置终端提取广告模式,所述终端提取广告模式包括请求型和推送性;所述广告管理服务器配置广告位名称;所述广告管理服务器配置广告对外接口编码;所述广告管理服务器配置广告位在终端屏幕上的显示坐标;所述广告管理服务器配置广告位高度和广告位宽度;所述广告管理服务器配置广告位描述与说明。 [0130] wherein, the advertisement management server configuration attribute information comprises advertising at least one of W: male 131] The advertisement management server is configured to extract advertisement mode terminal, said terminal extracting advertisement modes include a request type and pushability; the said advertisement management server configured slotname; the advertisement management server external interface configured ad encoding; the advertisement management server is configured on the terminal screen advertising display coordinates; the advertisement management server configured slot height and width of the slot; the advertisement management server is configured with instructions described in an ad slot.

[0132] 其中,可W理解的,所述广告位属性信息描述了电视终端上每一个具体播放广告的广告位的位置和大小信息,其可选的广告管理服务器配置广告位属性信息的源代码具体如下所示。 [0132] wherein W can be appreciated, the advertisement attribute information describes the bit position of each specific ad ad playing on the television terminal location and size information, the advertisement management server optionally configure the source attribute information advertising shown below.

Figure CN105407365AD00141

[0134] 作为一种可选的实施方式,所述广告管理服务器配置广告位信息的具体实施方式还可W是: [0134] As an alternative embodiment, the advertisement management server configuration ad spot information specific embodiments further embodiment W is:

[0135] 所述广告管理服务器配置广告位编辑信息; 阳136] 其中,所述广告管理服务器配置广告位编辑信息包括W下至少一种: 阳137] 所述广告管理服务器配置广告位增加编辑信息;所述广告管理服务器配置广告位删除编辑信息;所述广告管理服务器配置广告位修改编辑信息;所述广告管理服务器配置广告位查询编辑信息。 [0135] The advertisement management server is configured to edit the ad slot information; male 136] wherein, the advertisement management server configuration information includes a lower ad slot edit at least one of W: male 137] The advertisement management server is configured to increase the edit information advertising ; the advertisement management server is configured to delete editing advertising information; the advertisement management server configuration editor to modify advertising information; the advertisement management server configuration information query editor advertising.

[0138] 作为一种可选的实施方式,所述广告管理服务器配置广告位信息的具体实施方式还可W是: [0138] As an alternative embodiment, the advertisement management server configuration ad spot information specific embodiments further embodiment W is:

[0139] 所述广告管理服务器配置广告位存储信息; [0139] The advertisement management server is configured to store information advertising;

[0140] 其中,所述广告管理服务器配置广告位存储信息包括W下至少一种: 阳141] 所述广告管理服务器将所述广告位属性信息保存至预设存储系统;所述广告管理服务器将所述广告位属性信息修改后保存至预设存储系统;所述广告管理服务器将所述广告位属性信息删除。 [0140] wherein, the advertisement management server is configured to store information comprises advertising at least one of W: male 141] The advertisement management server, the ad slot to save the preset attribute information storage system; the advertisement management server the advertising attribute the information to save changes to the default storage system; the advertisement management server will place the advertisement attribute information deleted.

[0142] 可W看出,本发明实施例技术方案中,首先,广告管理服务器获取广告内容,根据获取的所述广告内容配置广告调度信息,然后,生成包括所述广告内容和所述广告调度信息的广告关联信息,并生成包括所述广告关联信息的广告文件包,最终,将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0142] W can be seen, the embodiment aspect of the present invention, first, the advertising management server obtains the advertisement content, advertisement scheduling configuration information according to the acquired advertising content, then comprises generating the advertisement content and the advertisement schedule ad related information, and generates advertisement package comprises the advertisement related information, and ultimately, the advertisement advertising package pushes the push server, W push the advertisement server, the advertisement files are sent to a packet television advertising push said terminal server communication connection. 由于本发明中,广告管理服务器针对获取的广告内容的不同生成不同的广告管理服务器,有利于提高广告内容和网络电视节目内容、时间、用户群组等影响广告最终投放效果的因素的关联性,最终提升广告的展现效果。 Thanks to the invention, different advertising management server generates a different ad for the ad content acquisition management server, will help improve the ad content and network TV content, time, user groups, etc. affect the final ad serving relevance factors effect, the final show to enhance the effect of advertising. 阳143] 请参阅图2,图2是本发明实施例提供的一种广告数据管理方法的流程示意图,如图2所示,上述方法可W包括W下步骤: Male 143] Referring to FIG. 2, FIG. 2 is a schematic flow diagram of an advertisement data management method according to an embodiment of the present invention, as shown, the above-described method may comprise W 2 W the steps of:

[0144]S201、所述广告管理服务器配置广告位属性信息、广告位编辑信息W及广告位存储信息。 [0144] S201, the advertisement advertising the configuration management server attribute information, advertising information W and edit the ad slot information stored.

[0145] 其中,所述广告管理服务器配置广告位属性信息包括W下至少一种: [0145] wherein, the advertisement management server configured slot comprising at least one attribute information W:

[0146] 所述广告管理服务器配置终端提取广告模式,所述终端提取广告模式包括请求型和推送性;所述广告管理服务器配置广告位名称;所述广告管理服务器配置广告对外接口编码;所述广告管理服务器配置广告位在终端屏幕上的显示坐标;所述广告管理服务器配置广告位高度和广告位宽度;所述广告管理服务器配置广告位描述与说明。 [0146] The advertisement management server is configured to extract advertisement mode terminal, said terminal extracting advertisement modes include a request type and pushability; the advertisement management server is configured slotname; the advertisement management server external interface configured ad encoding; the advertising management server disposed on the terminal screen advertising display coordinates; the advertisement management server configured slot height and a slot width; configuration of the advertisement management server advertising the descriptions and instructions. 阳147] 其中,所述广告管理服务器配置广告位编辑信息包括W下至少一种: Male 147] wherein, the advertisement management server configuration information includes a lower ad slot edit at least one of W:

[0148] 所述广告管理服务器配置广告位增加编辑信息;所述广告管理服务器配置广告位删除编辑信息;所述广告管理服务器配置广告位修改编辑信息;所述广告管理服务器配置广告位查询编辑信息。 [0148] The advertisement management server is configured to increase advertising edit information; the advertisement management server is configured to delete editing advertising information; the advertisement management server configuration editor to modify advertising information; the advertisement management server configuration information Query Editor advertising .

[0149] 其中,所述广告管理服务器配置广告位存储信息包括W下至少一种: [0149] wherein, the advertisement management server is configured to store information of at least one slot comprises at W:

[0150] 所述广告管理服务器将所述广告位属性信息保存至预设存储系统;所述广告管理服务器将所述广告位属性信息修改后保存至预设存储系统;所述广告管理服务器将所述广告位属性信息删除。 [0150] The advertisement management server save the ad slot to a preset attribute information storage system; the advertising management server, the ad slot to save the preset attribute information modification after storage system; the advertisement management server The said advertising attribute information deleted. 阳151] S202、广告管理服务器获取广告内容。 Yang 151] S202, the advertisement management server to obtain advertising content. 阳152] 作为一种可选的实施方式,所述广告内容包括网页模式广告内容和图片模式广告内容,当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容之前,所述广告管理服务器配置广告位信息之后,所述方法还包括: 阳153] 广告管理服务器配置广告模板信息,所述广告模板信息包括W下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; Before the male 152] As an alternative embodiment, the advertising content comprises advertising content page mode and a mode image advertising content, advertising content when the page mode is advertising content, the advertising management server acquires advertising content, the after the advertisement management server of said slot configuration information, the method further comprising: a male 153] ad configuration template advertisement management server information, the advertisement information includes at least one of the template W: template name advertising, advertising content and ad templates described templates and description;

[0154] 当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容,包括: 阳155] 所述广告管理服务器基于配置的所述广告模板信息获取广告内容。 [0154] When the advertisement content for web mode of advertising content, the advertisement management server to acquire the advertising content, including: Yang 155] The advertisement management server acquires advertisement advertisement content based on the template configuration information. 阳156] S203、所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息、广告调度编辑信息及广告调度存储信息。 Male 156] S203, the advertisement management server of the acquired advertising content attribute information according to the scheduling configuration advertisement, advertisement and advertisement scheduling editing information storing scheduling information. 阳157] 其中,所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息包括W下至少一种: Male 157] wherein, the advertisement management server according to the advertisement content targeted ads acquired attribute information comprises scheduling at least one of W:

[0158] 所述广告管理服务器基于预设时间段配置广告位播放的广告内容和广告播放规贝IJ;所述广告管理服务器基于预设频道配置广告位播放的广告内容和广告播放规则;所述广告管理服务器基于预设终端设备标识配置广告位播放的广告内容和广告播放规则; [0158] The advertisement management server configuration advertising play based on a preset period of time playing advertising content and advertising regulations Tony IJ; the advertisement management server configuration based on a preset channel advertising content and advertising play rule slot play; the advertising management server configuration based on preset equipment identity advertising content and advertising play rule slot play;

[0159] 其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则W及间隔滚动播放规则中的一种。 [0159] wherein the advertisement rules include uninterruptible rotation player playing rules, rules of play regular rotation and the spacing W rolling method of playing rules.

[0160] 其中,所述广告调度编辑信息包括W下至少一种: 阳161] 广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息W及广告调度查询编辑信息。 [0160] wherein said editing information comprises scheduling advertisement at least one of W: male 161] scheduling ads increases the editing information, editing information deleted scheduling ads, ads schedule modifier editing information inquiry schedule editing W and advertising information.

[0162]其中,所述广告调度存储信息包括W下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统W及将所述广告调度属性信息删除。 [0162] wherein said advertisement information includes schedule storing at least one of W: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information modification after storage to the default storage system and W the ad scheduling attribute information deleted.

[0163]S204、所述广告管理服务器生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联信息。 [0163] S204, the advertisement management server comprises generating the advertisement content, advertisement information related to the scheduling advertisement information and the advertisement information bits.

[0164] S205、所述广告管理服务器生成包括所述广告关联信息的广告文件包。 [0164] S205, the advertisement server generates management information associated with the advertisement comprises advertising package.

[01化]S206、所述广告管理服务器将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [Of 01] S206, the advertisement server, the advertisement management package push server pushes advertisement, W push the advertisement server, the advertisement file packet transmitted television advertisement push server terminal connected to said given communication.

[0166] 可W看出,本发明实施例技术方案中,首先,广告管理服务器获取广告内容,根据获取的所述广告内容配置广告调度信息,然后,生成包括所述广告内容和所述广告调度信息的广告关联信息,并生成包括所述广告关联信息的广告文件包,最终,将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0166] W can be seen, the embodiment aspect of the present invention, first, the advertising management server obtains the advertisement content, advertisement scheduling configuration information according to the acquired advertising content, then comprises generating the advertisement content and the advertisement schedule ad related information, and generates advertisement package comprises the advertisement related information, and ultimately, the advertisement advertising package pushes the push server, W push the advertisement server, the advertisement files are sent to a packet television advertising push said terminal server communication connection. 由于本发明中,广告管理服务器针对获取的广告内容的不同生成不同的广告管理服务器,有利于提高广告内容和网络电视节目内容、时间、用户群组等影响广告最终投放效果的因素的关联性,最终提升广告的展现效果。 Thanks to the invention, different advertising management server generates a different ad for the ad content acquisition management server, will help improve the ad content and network TV content, time, user groups, etc. affect the final ad serving relevance factors effect, the final show to enhance the effect of advertising.

[0167] 下面为本发明装置实施例,本发明装置实施例用于执行本发明方法实施例一至二实现的方法,为了便于说明,仅示出了与本发明实施例相关的部分,具体技术细节未掲示的,请参照本发明实施例一和实施例二。 [0167] The following embodiment of the apparatus of the present invention, the present invention apparatus embodiment for performing the method according to the present embodiment of the invention implemented method of one or two, for convenience of explanation, only a part related to the embodiment of the present invention, specific technical details kei not shown, refer to an embodiment of the present invention and according to a second embodiment.

[0168]请参阅图3,图3是本发明第=实施例提供的一种广告数据管理服务端的结构示意图,如图3所示,本发明实施例中的广告数据管理服务端包括: 阳169] 获取模块301,用于获取广告内容; [0168] Please refer to FIG. 3, FIG. 3 is a schematic diagram of the present invention is an advertisement data = managing server configuration according to an embodiment, shown in Figure 3, embodiments of the present invention is the advertisement data management server in the embodiment comprises: a male 169 ] acquisition module 301 is configured to acquire the advertising content;

[0170]第一配置模块302,用于根据获取的所述广告内容配置广告调度信息; 阳171] 生成模块303,用于生成包括所述广告内容和所述广告调度信息的广告关联信息; 阳172]所述生成模块303,还用于生成包括所述广告关联信息的广告文件包; 阳173]推送模块304,用于将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0170] a first configuring module 302 for configuring a scheduling advertisement according to the advertisement information of the acquired content; male 171] generating module 303 for generating a content advertisement associated with the advertisement, and the advertisement information, scheduling information; Yang 172] the generating module 303 is further configured to generate the advertisement file includes advertisement information associated packet; male 173] pushing module 304, ads for the ad package pushes the push server, W push the ads the advertisement server package sent to a television advertisement push the terminal server communication connection.

[0174]作为一种可选的实施方式,所述广告数据管理服务端还可W进一步地包括:第二配置模块305,用于所述获取模块获取广告内容之前,配置广告位信息; [0174] As an alternative embodiment, the advertisement data management server W may further comprises: a second configuring module 305, prior to the acquiring module acquires the advertisement content, ad slot configuration information;

[01巧]所述生成模块303,在用于生成包括所述广告内容和所述广告调度信息的广告关联信息时,具体用于生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联信息。 [Qiao 01] The generating module 303, when used in generating the advertisement comprises information associated with the advertisement content and advertisement scheduling information, specifically for generating a content of the advertisement, the advertisement information and the advertisement schedule advertising related information bits of information.

[0176]作为一种可选的实施方式,所述广告内容包括网页模式广告内容和图片模式广告内容,所述服务端还可W进一步包括第=配置模块306,用于当所述广告内容为网页模式广告内容时,所述获取模块获取广告内容之前,所述第二配置模块配置广告位信息之后,配置广告模板信息,所述广告模板信息包括W下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; [0176] As an alternative embodiment, the advertising content comprises advertising content page mode and image mode advertisement content, the server device may further comprise a first W = configuring module 306, configured to, when the advertising content is when the page mode of ad content, ad before the acquiring module acquires the content, the second configuration after the configuration module ad spot information, ad template configuration information, the advertisement information includes at least one of the template W: template name ad, ad template content and advertising template description and explanation;

[0177]所述获取模块301,当所述广告内容为网页模式广告内容时,具体用于基于配置的所述广告模板信息获取广告内容。 [0177] The acquisition module 301, when the advertisement content is advertising content page mode, particularly for obtaining advertisement content based on the advertisement template configuration information.

[0178]作为一种可选的实施方式,所述第二配置模块305包括:第一配置单元3051,用于配置广告位属性信息; [0178] As an alternative embodiment, the second configuration module 305 comprises: a first configuration unit 3051, the attribute information for configuring the ad slot;

[0179]所述第一配置单元3051,具体用于配置终端提取广告模式、广告位名称、广告对外接口编码、广告位在终端屏幕上的显示坐标、广告位高度和广告位宽度W及广告位描述与说明中的一种或几种,其中,所述终端提取广告模式包括请求型和推送性。 [0179] The first configuration unit 3051, configured to configure the terminal to extract the advertising model, slot name, coded advertising external interface, on the terminal screen advertising display coordinates, slot height and a width W and advertising slot one or more instructions in the description, wherein the terminal includes a request type advertising model extraction and pushability.

[0180] 作为一种可选的实施方式,所述第二配置模块305还包括:第二配置单元3052,用于配置广告位编辑信息; 阳181] 所述第二配置单元3052,具体用于配置广告位增加编辑信息、广告位删除编辑信息、广告位修改编辑信息及广告位查询编辑信息中的一种或几种。 [0180] As an alternative embodiment, the second configuration module 305 further comprises: a second configuration unit 3052 to configure advertising edit information; male 181] the second configuration unit 3052, specifically for configuration editor increase advertising information, advertising, edit and delete information, advertising information and advertising editor to modify the query edit one or more information. 阳182] 作为一种可选的实施方式,所述第二配置模块305还包括:第=配置单元3053,用于配置广告位存储信息; 阳183] 所述第二配置单元3053,具体用于将所述广告位属性信息保存至预设存储系统、 将所述广告位属性信息修改后保存至预设存储系统及将所述广告位属性信息删除中的一种或几种。 Male 182] As an optional embodiment, the second configuration module 305 further comprises: a first configuration unit = 3053, stores information for configuring the ad slot; male 183] the second configuration unit 3053, specifically for saving the ad slot to the preset attribute information storage system, the ad slot information modification after storage attribute storage system to the preset position and the advertisement attribute information deletion of one or more. 阳184] 作为一种可选的实施方式,所述第一配置模块302包括:第四配置单元3021,用于根据获取的所述广告内容配置广告调度属性信息; Male 184] As an optional embodiment, the first configuration module 302 includes: a fourth configuration unit 3021 to configure scheduling advertisement according to the advertisement attribute information of the acquired content;

[01化]所述第四配置单元3021,具体用于基于预设时间段配置广告位播放的广告内容和广告播放规则、基于预设频道配置广告位播放的广告内容和广告播放规则及基于预设终端设备标识配置广告位播放的广告内容和广告播放规则中的一种或几种。 [Of 01] the fourth configuration unit 3021, specifically to play slot configuration based on a preset period of time the ad content and advertising rules of play, based on a preset channel configuration broadcast advertising creatives, and pre-playing rules and based on provided one or more ad slots arranged terminal device identification broadcast advertising content and advertising rules of play.

[0186] 其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则W及间隔滚动播放规则中的一种。 [0186] wherein the advertisement rules include uninterruptible rotation player playing rules, rules of play regular rotation and the spacing W rolling method of playing rules. 阳187] 作为一种可选的实施方式,所述第一配置模块302还包括:第五配置单元3022,用于根据获取的所述广告内容配置广告调度编辑信息; 阳18引其中,所述广告调度编辑信息包括W下至少一种: Male 187] As an optional embodiment, the first configuration module 302 further comprises: a fifth configuration unit 3022 to configure edited advertisement scheduling information according to the acquired advertising content; wherein the male lead 18, the edit ad scheduling information includes at least one of W:

[0189] 广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息W及广告调度查询编辑信息。 [0189] increase ad scheduling edit information, edit delete ad scheduling information, advertising, editorial changes scheduling information W and advertising scheduling information query editor.

[0190] 作为一种可选的实施方式,所述第一配置模块302还包括:第六配置单元3023,用于根据获取的所述广告内容配置广告调度存储信息; 阳191] 其中,所述广告调度存储信息包括W下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统W及将所述广告调度属性信息删除。 [0190] As an alternative embodiment, the first configuration module 302 further comprises: a sixth configuration unit 3023, configured to store advertisement scheduling information according to the acquired advertising content; male 191] wherein, said ad scheduling information comprises storing at least one of W: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information of the storage system to save changes to the preset W and deletes schedule the advertisement attribute information . 阳192] 本发明实施例中设及的各个模块的具体实现可参考图1至图2对应的方法实施例中相关功能模块的描述,在此不寶述。 Male 192] disposed and embodied examples of embodiments of the present invention, each module may be described with reference to FIG embodiment related to a functional block corresponding to the second method embodiment of FIG, which is not described treasure.

[0193] 可W看出,本发明实施例技术方案中,首先,广告管理服务器获取广告内容,根据获取的所述广告内容配置广告调度信息,然后,生成包括所述广告内容和所述广告调度信息的广告关联信息,并生成包括所述广告关联信息的广告文件包,最终,将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0193] W can be seen, the embodiment aspect of the present invention, first, the advertising management server obtains the advertisement content, advertisement scheduling configuration information according to the acquired advertising content, then comprises generating the advertisement content and the advertisement schedule ad related information, and generates advertisement package comprises the advertisement related information, and ultimately, the advertisement advertising package pushes the push server, W push the advertisement server, the advertisement files are sent to a packet television advertising push said terminal server communication connection. 由于本发明中,广告管理服务器针对获取的广告内容的不同生成不同的广告管理服务器,有利于提高广告内容和网络电视节目内容、时间、用户群组等影响广告最终投放效果的因素的关联性,最终提升广告的展现效果。 Thanks to the invention, different advertising management server generates a different ad for the ad content acquisition management server, will help improve the ad content and network TV content, time, user groups, etc. affect the final ad serving relevance factors effect, the final show to enhance the effect of advertising.

[0194] 请参阅图4,图4是本发明第四实施例提供的一种广告数据管理服务端的结构示意图,如图4所示,本发明实施例中的广告数据管理服务端包括:至少一个处理器401,例如CPU,至少一个接收器403,至少一个存储器404,至少一个发送器405,至少一个通信总线402。 [0194] Please refer to FIG. 4, FIG. 4 is a schematic diagram of an advertisement data management service side structure of the fourth embodiment of the present invention provides, as shown in FIG. 4, the embodiment of the present invention is the advertisement data management server in the embodiment comprises: at least one processor 401, such as CPU, the at least one receiver 403, at least one memory 404, at least one transmitter 405, at least one communication bus 402. 其中,通信总线402用于实现运些组件之间的连接通信。 Wherein, for achieving the communication bus 402 connected to a communication operation between these components. 其中,本发明实施例中装置的接收器403和发送器405可W是有线发送端口,也可W为无线设备,例如包括天线装置, 用于与其他节点设备进行信令或数据的通信。 Wherein the receiver and the transmitter 403 in the embodiment of the apparatus embodiment of the present invention 405 may be a wired transmission port W, W may be a wireless device, an antenna device includes, for example, for signaling or data communications with other node devices. 存储器404可W是高速RAM存储器,也可W 是非不稳定的存储器(non-volatilememcxry),例如至少一个磁盘存储器。 W is a high-speed memory 404 may be RAM memory, W may also be a non-volatile memory (non-volatilememcxry), such as at least one disk memory. 存储器404可选的还可W是至少一个位于远离前述处理器401的存储装置。 Memory 404 may also optionally at least one W is a storage device located remotely from the processor 401. 存储器404中存储一组程序代码,且所述处理器401可通过通信总线402,调用存储器404中存储的代码W执行相关的功能。 Storing a set of program code memory 404, and the processor 401 through a communication bus 402, W calling code stored in the memory 404 to perform related functions.

[0195] 所述处理器401,用于获取广告内容;根据获取的所述广告内容配置广告调度信息,并生成包括所述广告内容和所述广告调度信息的广告关联信息;生成包括所述广告关联信息的广告文件包;将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0195] The processor 401 is configured to acquire advertisement content; ad scheduling configuration information according to the acquired advertising content, and generate the advertisement information includes advertisement associated with the advertisement content and scheduling information; generating the advertisement comprises advertising profile associated information packet; the advertisement package to the advertisement push server pushes, W push the advertisement server, the advertisement file packet transmitted television advertisement push server terminal connected to said given communication.

[0196] 作为一种可选的实施方式,所述处理器401,在用于获取广告内容之前,还可W用于配置广告位信息; 阳197] 所述处理器401,在用于生成包括所述广告内容和所述广告调度信息的广告关联信息时,具体用于生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联信息。 [0196] As an alternative embodiment, the processor 401, for obtaining advertisement content before, W can also be used to configure the ad slot information; male 197] The processor 401, in for generating a ad content and the advertisement information associated with the advertisement schedule, particularly for generating a content of the advertisement, the advertisement advertising the scheduling information and the related information of the advertising information.

[0198] 作为一种可选的实施方式,所述广告内容包括网页模式广告内容和图片模式广告内容,当所述广告内容为网页模式广告内容时,所述处理器401,在用于获取广告内容之前, 配置广告位信息之后,还可W用于配置广告模板信息,所述广告模板信息包括W下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; [0198] As an alternative embodiment, the advertising content comprises advertising content page mode and a mode image advertising content, advertising content when the page mode is advertising content, the processor 401, for acquiring ad before the content, ad spot information after the configuration, W may also be configured for advertisement template information, the advertisement information includes at least one of the template W: template name advertising, advertising content and advertising templates and the template described description;

[0199] 当所述广告内容为网页模式广告内容时,所述处理器401,在用于获取广告内容时,具体用于基于配置的所述广告模板信息获取广告内容。 [0199] When the advertisement content is advertising content page mode, the processor 401, when the advertisement for acquiring content, specifically advertising content for acquiring information based on the advertisement template configuration. 阳200] 作为一种可选的实施方式,所述处理器401,在用于配置广告位信息,具体用于配置广告位属性信息; 阳201] 其中,所述处理器401,在用于配置广告位属性信息具体用于配置终端提取广告模式,所述终端提取广告模式包括请求型和推送性;配置广告位名称;配置广告对外接口编码;配置广告位在终端屏幕上的显示坐标;配置广告位高度和广告位宽度;配置广告位描述与说明中的一种或几种。 Male 200] As an optional embodiment, the processor 401, for configuring the ad slot information, particularly for ad slot configuration attribute information; male 201] wherein, the processor 401, in a configuration slot attribute information specifically configured for extracting advertisement mode terminal, said terminal extracting advertisement modes include a request type and pushability; slotname configuration; ad external interfaces arranged coding; ad slot disposed on the terminal screen display coordinates; targeted ads bit slot height and a width; one or more ad slot configuration described in the description. 阳202] 作为一种可选的实施方式,所述处理器401,在用于配置广告位信息,具体用于配置广告位编辑信息; 阳203] 其中,所述处理器401,在用于配置广告位编辑信息时,具体用于配置广告位增加编辑信息;配置广告位删除编辑信息;配置广告位修改编辑信息;配置广告位查询编辑信息中一种或几种。 Male 202] As an optional embodiment, the processor 401, for configuring the ad slot information, particularly for ad slot configuration edit information; male 203] wherein, the processor 401, in a configuration when advertising editing information, specific configuration for increased advertising edit information; targeted ads and delete edit information; editing the configuration information modification advertising; advertising query editor configuration information in one or more. 阳204] 作为一种可选的实施方式,所述处理器401,在用于配置广告位信息,具体用于配置广告位存储信息; 阳205] 其中,所述处理器401,在用于配置广告位存储信息时,具体用于将所述广告位属性信息保存至预设存储系统;将所述广告位属性信息修改后保存至预设存储系统;将所述广告位属性信息删除中的一种或几种。 Male 204] As an optional embodiment, the processor 401, for configuring the ad slot information, particularly advertising store information used to configure; male 205] wherein, the processor 401, in a configuration when advertising information is stored, particularly for saving the advertisement attribute information to a preset position memory system; the ad slot to save the preset attribute information modification after storage system; the ad slot attribute information of a deleted one or several. 阳206] 作为一种可选的实施方式,所述处理器401,在用于根据获取的所述广告内容配置广告调度信时,具体用于根据获取的所述广告内容配置广告调度属性信息; 阳207] 其中,所述处理器401,在用于根据获取的所述广告内容配置广告调度属性信息时,具体用于基于预设时间段配置广告位播放的广告内容和广告播放规则;基于预设频道配置广告位播放的广告内容和广告播放规则;基于预设终端设备标识配置广告位播放的广告内容和广告播放规则中的一种或几种; 阳20引其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则W及间隔滚动播放规则中的一种。 Male 206] As an optional embodiment, the processor 401, the ad scheduling channel for the configuration according to the acquired advertising content, specific advertisement for configuring the scheduling content according to the advertisement attribute information acquired; male 207] wherein, the processor 401, when configured for scheduling advertisement according to the advertisement attribute information of the acquired content, specifically advertising content, and to configure the ad slot player playing rules based on a preset time period; based on pre- ad slot disposed channel configuration broadcast advertising content and advertising rules of play; based on pre-configured terminal device identification of one or more advertisement content and advertising rules of play in the player slot; wherein the male lead 20, the advertisement playback rule comprises continuous rotation rules of play, regular rotation player regular intervals W and rolling method of playing rules. 阳209] 其中,所述处理器401,在用于根据获取的所述广告内容配置广告调度信息,具体用于根据获取的所述广告内容配置广告调度编辑信息; Male 209] wherein, the processor 401, the scheduling information for configuring the advertisement according to the advertisement content acquisition, in particular for configuring the scheduling advertisement according to the advertisement content editing information acquired;

[0210] 其中,所述广告调度编辑信息包括W下至少一种: 悦11] 广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息W及广告调度查询编辑信息。 [0210] wherein the advertising scheduling edit information includes at least one W: Wyatt 11] increased ad scheduling edit information, edit delete ad scheduling information, advertising, editorial changes scheduling information W and advertising scheduling information query editor.

[0212] 其中,所述处理器401,在用于根据获取的所述广告内容配置广告调度信息,具体用于根据获取的所述广告内容配置广告调度存储信息; [0212] wherein, the processor 401, the advertisement scheduling information for configuration according to the acquired advertising content, specific information used to configure the advertisement according to the advertisement schedule storing the acquired content;

[0213] 其中,所述广告调度存储信息包括W下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统W及将所述广告调度属性信息删除。 [0213] wherein said advertisement information includes schedule storing at least one of W: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information modification after storage to the default storage system and W the ad scheduling attribute information deleted.

[0214] 本发明实施例中设及的各个模块的具体实现可参考图1至图2对应的方法实施例中相关功能模块的描述,在此不寶述。 [0214] Examples of the specific implementation of each module is provided in the embodiment of the present invention and the method 2 corresponds to 1 may be described with reference to FIG functional modules related embodiment, which is not described treasure.

[0215]可W看出,本发明实施例技术方案中,首先,广告管理服务器获取广告内容,根据获取的所述广告内容配置广告调度信息,然后,生成包括所述广告内容和所述广告调度信息的广告关联信息,并生成包括所述广告关联信息的广告文件包,最终,将所述广告文件包推送给广告推送服务器,W使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 [0215] W can be seen, the embodiment aspect of the present invention, first, the advertising management server obtains the advertisement content, advertisement scheduling configuration information according to the acquired advertising content, then comprises generating the advertisement content and the advertisement schedule ad related information, and generates advertisement package comprises the advertisement related information, and ultimately, the advertisement advertising package pushes the push server, W push the advertisement server, the advertisement files are sent to a packet television advertising push said terminal server communication connection. 由于本发明中,广告管理服务器针对获取的广告内容的不同生成不同的广告管理服务器,有利于提高广告内容和网络电视节目内容、时间、用户群组等影响广告最终投放效果的因素的关联性,最终提升广告的展现效果。 Thanks to the invention, different advertising management server generates a different ad for the ad content acquisition management server, will help improve the ad content and network TV content, time, user groups, etc. affect the final ad serving relevance factors effect, the final show to enhance the effect of advertising.

[0216] 本发明实施例还提供一种计算机存储介质,其中,该计算机存储介质可存储有程序,该程序执行时包括上述方法实施例中记载的任何一种服务进程的监控方法的部分或全部步骤。 [0216] Embodiments of the present invention further provides a computer storage medium, wherein the computer storage medium may store a program, the program includes some or all of any method for monitoring the process of a service described in the above embodiment of the method of execution step.

[0217] 需要说明的是,对于前述的各方法实施例,为了简单描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本发明并不受所描述的动作顺序的限制,因为依据本发明,某些步骤可W采用其他顺序或者同时进行。 [0217] Incidentally, the foregoing embodiments of the methods for, for ease of description, it is described as a series combination of actions, those skilled in the art should understand that the present invention is not described in the operation sequence It limited since according to the present invention, some steps may be performed in other sequences or W simultaneously. 其次,本领域技术人员也应该知悉,说明书中所描述的实施例均属于优选实施例,所设及的动作和模块并不一定是本发明所必须的。 Secondly, those skilled in the art should also understand that the embodiments are described in the specification are exemplary embodiments, and the set of actions and modules are not necessarily required by the present invention.

[0218] 在上述实施例中,对各个实施例的描述都各有侧重,某个实施例中没有详述的部分,可W参见其他实施例的相关描述。 [0218] In the above embodiment, the description of the various embodiments have different emphases, not described in detail part of a certain embodiment, W may be related descriptions in other embodiments.

[0219] 在本申请所提供的几个实施例中,应该理解到,所掲露的装置,可通过其它的方式实现。 [0219] In several embodiments provided herein present embodiment, it should be understood that the apparatus kei exposed, can be implemented in other ways. 例如,W上所描述的装置实施例仅仅是示意性的,例如所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可W有另外的划分方式,例如多个单元或组件可W结合或者可W集成到另一个系统,或一些特征可W忽略,或不执行。 For example, device W described embodiments are merely illustrative, e.g. the unit division is merely logical functions, W may be other division in actual implementation, a plurality of units or components may e.g. W W may be combined or integrated into another system, W or some features may be omitted, or not performed. 另一点,所显示或讨论的相互之间的禪合或直接禪合或通信连接可W是通过一些接口,装置或单元的间接禪合或通信连接, 可W是电性或其它的形式。 Another point, shown or discussed mutual engagement Zen meditation or bonded directly or communication connections may be implemented through some interfaces W Chan bonding or indirect communication connection device or unit, W may be electrical or other forms.

[0220] 所述作为分离部件说明的单元可W是或者也可W不是物理上分开的,作为单元显示的部件可W是或者也可W不是物理单元,即可W位于一个地方,或者也可W分布到多个网络单元上。 [0220] The unit described as separated parts may be or W W may not be physically separated, as the display unit W components may be or may not be physical units W, W can be located in one place, or may be W distributed to a plurality of network units. 可W根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。 W can select part or all of the units according to actual needs to achieve the object of the solutions of the embodiments. 阳221] 另外,在本发明各个实施例中的各功能单元可W集成在一个处理单元中,也可W是各个单元单独物理存在,也可W两个或两个W上单元集成在一个单元中。 Male 221] Further, in various embodiments of the present invention, the functional units may be integrated into one processing unit W may also be physically separate units W is present, W can also be two or more units are integrated on one unit W in. 上述集成的单元既可W采用硬件的形式实现,也可W采用软件功能单元的形式实现。 The integrated unit in the form of either hardware implemented W, W may also be in the form of functional units implemented in software. 阳222] 所述集成的单元如果W软件功能单元的形式实现并作为独立的产品销售或使用时,可W存储在一个计算机可读取存储介质中。 Male 222] If the integrated unit in the form of a software functional unit W and implemented as an independent product sold or used, W may be stored in a computer readable storage medium. 基于运样的理解,本发明的技术方案本质上或者说对现有技术做出贡献的部分或者该技术方案的全部或部分可WW软件产品的形式体现出来,该计算机软件产品存储在一个存储介质中,包括若干指令用W使得一台计算机设备(可为个人计算机、服务器或者网络设备等)执行本发明各个实施例所述方法的全部或部分步骤。 Based on a sample transport understanding, the technical solutions of the present invention essentially all or part contributing to the prior art or part of the technical solutions in the form of a software product or WW may be reflected, the computer software product is stored in a storage medium and it includes several instructions that enable a computer with W device performs (may be a personal computer, server or network device) all or part of the steps of the methods of the various embodiments of the present invention. 而前述的存储介质包括:U盘、只读存储器(ROM,ReacHDnlyMemcxry)、随机存取存储器(RAM,RandomAccessMemory)、移动硬盘、磁碟或者光盘等各种可W存储程序代码的介质。 The storage medium includes: U disk, read only memory (ROM, ReacHDnlyMemcxry), a random access memory (RAM, RandomAccessMemory), W can be any medium storing program code removable hard disk, a magnetic disk or optical disk. 阳223] 本领域普通技术人员可W理解上述实施例的各种方法中的全部或部分步骤是可W通过程序来指令相关的硬件来完成,该程序可W存储于一计算机可读存储介质中,存储介质可W包括:闪存盘、只读存储器(英文:ReacK)nlyMemo巧,简称:R0M)、随机存取器(英文:RandomAccessMemoir,简称:RAM)、磁盘或光盘等。 Male 223] Those of ordinary skill in the art can appreciate that various methods W in the above-described embodiments all or part of the steps may be W is instructing relevant hardware by a program, the program may be stored in a computer-W-readable storage medium , W may be a storage medium comprising: a flash disk, read only memory (English: ReacK) nlyMemo Qiao, abbreviation: R0M), a random access memory (English: RandomAccessMemoir, abbreviation: the RAM), magnetic disk, or optical disk.

[0224] W上对本发明实施例所提供的一种广告数据管理方法及广告管理服务端进行了详细介绍,本文中应用了具体个例对本发明的原理及实施方式进行了阐述,W上实施例的说明只是用于帮助理解本发明的方法及其核屯、思想;同时,对于本领域的一般技术人员,依据本发明的思想,在具体实施方式及应用范围上均会有改变之处,综上上述,本说明书内容不应理解为对本发明的限制。 [0224] An advertisement data management method and ad management server embodiments provided are described in detail on the W embodiment of the present invention described herein through specific examples of the principles and embodiments of the invention are set forth, embodiments of the W the description is intended to help understand the method of the present invention and its nuclear village, thinking; while those of ordinary skill in the art, according to the ideas of the present invention, in the embodiments and application scopes modification that the heald It said, the present specification shall not be construed as limiting the present invention.

Claims (18)

  1. 1. 一种广告数据管理方法,其特征在于,所述方法包括: 广告管理服务器获取广告内容; 所述广告管理服务器根据获取的所述广告内容配置广告调度信息,并生成包括所述广告内容和所述广告调度信息的广告关联信息; 所述广告管理服务器生成包括所述广告关联信息的广告文件包; 所述广告管理服务器将所述广告文件包推送给广告推送服务器,以使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 An advertisement data management method, wherein, said method comprising: advertising management server obtains the advertisement content; the advertisement management server configuration advertisement according to the advertisement content schedule information acquired, and generating the advertisement content and comprising advertising the advertisement information associated scheduling information; generating the advertisement management server includes an advertisement file of the advertisement information associated with the packet; the advertising management server, the advertisement advertising package pushes the push server, so that the advertising push the advertisement server package sent to a television advertisement push the terminal server communication connection.
  2. 2. 如权利要求1所述的方法,其特征在于, 所述广告管理服务器获取广告内容之前,所述方法还包括: 所述广告管理服务器配置广告位信息; 生成包括所述广告内容和所述广告调度信息的广告关联信息,包括: 生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联信息。 2. The method according to claim 1, characterized in that, prior to the advertisement management server acquires advertising content, the method further comprising: advertising the advertisement management server configuration bit information; and the advertising content comprises generating said ad advertisement information related scheduling information, comprising: generating advertisement information of the advertisement content associated with the advertisement schedule information and the advertising information.
  3. 3. 如权利要求2所述的方法,其特征在于,所述广告内容包括网页模式广告内容和图片模式广告内容,当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容之前,所述广告管理服务器配置广告位信息之后,所述方法还包括: 广告管理服务器配置广告模板信息,所述广告模板信息包括以下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; 当所述广告内容为网页模式广告内容时,所述广告管理服务器获取广告内容,包括: 所述广告管理服务器基于配置的所述广告模板信息获取广告内容。 3. The method according to claim 2, wherein the advertising content comprises advertising content page mode, and image mode advertising content, advertising content when the page mode is advertising content, the advertising management server acquires the advertisement content before or after, the advertisement advertising management server configuration information, the method further comprising: template advertisement advertisement management server configuration information, the advertisement information includes at least one template: template name advertising, advertising content and advertising templates and the template described Description; when the advertisement content for web mode of advertising content, the advertisement management server to acquire the advertising content, including: the advertisement management server acquires advertisement advertisement content based on the template configuration information.
  4. 4. 如权利要求3所述的方法,其特征在于,所述广告管理服务器配置广告位信息,包括: 所述广告管理服务器配置广告位属性信息; 其中,所述广告管理服务器配置广告位属性信息包括以下至少一种: 所述广告管理服务器配置终端提取广告模式,所述终端提取广告模式包括请求型和推送性; 所述广告管理服务器配置广告位名称; 所述广告管理服务器配置广告对外接口编码; 所述广告管理服务器配置广告位在终端屏幕上的显示坐标; 所述广告管理服务器配置广告位高度和广告位宽度; 所述广告管理服务器配置广告位描述与说明。 4. The method according to claim 3, wherein the advertisement management server slot configuration information, comprising: a slot disposed advertisement management server attribute information; wherein, the advertisement management server configuration attribute information advertising comprising at least one of: the advertisement management server is configured to extract advertisement mode terminal, said terminal extracting advertisement modes include a request type and pushability; the advertisement management server is configured slotname; the advertisement management server external interface configured ad encoding ; the advertisement management server is configured on the terminal screen advertising display coordinates; the advertisement management server configured slot height and a slot width; configuration of the advertisement management server advertising the descriptions and instructions.
  5. 5. 如权利要求4所述的方法,其特征在于,所述广告管理服务器配置广告位信息,还包括: 所述广告管理服务器配置广告位编辑信息; 其中,所述广告管理服务器配置广告位编辑信息包括以下至少一种: 所述广告管理服务器配置广告位增加编辑信息; 所述广告管理服务器配置广告位删除编辑信息; 所述广告管理服务器配置广告位修改编辑信息; 所述广告管理服务器配置广告位查询编辑信息。 5. The method according to claim 4, characterized in that the advertisement information management server configuration slot, further comprising: a slot disposed advertisement management server editing information; wherein, the advertisement management server is configured to edit the ad slot information includes at least one of: the advertisement management server is configured to increase advertising edit information; the advertisement management server is configured to delete editing advertising information; the advertisement management server configuration editor to modify advertising information; the advertisement ad server configuration management query editor bit of information.
  6. 6. 如权利要求5所述的方法,其特征在于,所述广告管理服务器配置广告位信息,还包括: 所述广告管理服务器配置广告位存储信息; 其中,所述广告管理服务器配置广告位存储信息包括以下至少一种: 所述广告管理服务器将所述广告位属性信息保存至预设存储系统; 所述广告管理服务器将所述广告位属性信息修改后保存至预设存储系统; 所述广告管理服务器将所述广告位属性信息删除。 6. The method according to claim 5, characterized in that the advertisement information management server configuration slot, further comprising: a slot disposed advertisement management server storing information; wherein, the advertisement advertising the storage configuration management server information includes at least one of: the advertisement management server, the ad slot to save the preset attribute information storage system; the advertising management server, the ad slot preset attribute information storage to the storage system modified; the advertisement the advertising management server attribute information deleted.
  7. 7. 如权利要求3所述的方法,其特征在于,所述广告管理服务器根据获取的所述广告内容配置广告调度信息,包括: 所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息; 其中,所述广告管理服务器根据获取的所述广告内容配置广告调度属性信息包括以下至少一种: 所述广告管理服务器基于预设时间段配置广告位播放的广告内容和广告播放规则; 所述广告管理服务器基于预设频道配置广告位播放的广告内容和广告播放规则; 所述广告管理服务器基于预设终端设备标识配置广告位播放的广告内容和广告播放规则; 其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则以及间隔滚动播放规则中的一种。 7. The method according to claim 3, wherein the advertisement management server configuration advertisement schedule information according to the advertisement content acquisition, comprising: advertising the advertisement schedule management server configuration according to the acquired attribute advertising content information; wherein, the advertisement management server of the advertising content acquisition advertisement scheduling configuration includes at least one attribute information according to: configure the advertisement management server displays the advertisement content and advertising rules based advertising displays a preset time period; the said advertising management server based on a preset channel configuration advertising content and advertising rules of play broadcast slot; default advertisement management server of the terminal device identification slot configuration broadcast content and advertisements based on advertisement broadcast rule; wherein the advertisement rules of play comprising continuous rotation play rules, rules of play and rotation of the timing intervals for playing rules rolling.
  8. 8. 如权利要求7所述的方法,其特征在于,所述广告管理服务器根据获取的所述广告内容配置广告调度信息,还包括: 所述广告管理服务器根据获取的所述广告内容配置广告调度编辑信息; 其中,所述广告调度编辑信息包括以下至少一种: 广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息以及广告调度查询编辑信息。 8. The method according to claim 7, wherein the advertisement management server configuration advertisement schedule information according to the advertisement content acquisition, further comprising: advertising the advertisement schedule management server arranged in accordance with the acquired advertising content edit information; wherein the advertising scheduling information includes at least one edit: edit ad scheduling to increase information, edit delete ad scheduling information, ad scheduling and ad scheduling modify edit information query edit information.
  9. 9. 如权利要求8所述的方法,其特征在于,所述广告管理服务器根据获取的所述广告内容配置广告调度信息,还包括: 所述广告管理服务器根据获取的所述广告内容配置广告调度存储信息; 其中,所述广告调度存储信息包括以下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统以及将所述广告调度属性信息删除。 9. The method according to claim 8, wherein the advertisement management server configuration advertisement schedule information according to the acquired advertising content, further comprising: advertising the advertisement schedule management server arranged in accordance with the acquired advertising content storing information; wherein, the advertisement scheduling information comprises storing at least one of: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information modification after storage to the default storage system and ad scheduling attribute information deleted.
  10. 10. -种广告数据管理服务端,其特征在于,所述服务端包括: 获取模块,用于获取广告内容; 第一配置模块,用于根据获取的所述广告内容配置广告调度信息; 生成模块,用于生成包括所述广告内容和所述广告调度信息的广告关联信息; 所述生成模块,还用于生成包括所述广告关联信息的广告文件包; 推送模块,用于将所述广告文件包推送给广告推送服务器,以使所述广告推送服务器将所述广告文件包发送给与所述广告推送服务器通信连接的电视终端。 10. - kind of advertising data management server, wherein said server includes: an obtaining module, configured to acquire advertising content; a first configuration module for configuring the advertisement scheduling information according to the acquired advertising content; generating module for generating a message comprising the advertisement associated with the advertisement and advertisement content schedule information; the generating module is further configured to generate the advertisement file includes advertisement information associated with the packet; pushing module, for the advertisement file push server pushes the ad package, so that the advertisement server, the advertisement file push packet transmitted television advertisement push server terminal connected to said given communication.
  11. 11. 如权利要求10所述的服务端,其特征在于,所述服务端还包括: 第二配置模块,用于所述获取模块获取广告内容之前,配置广告位信息; 所述生成模块,在用于生成包括所述广告内容和所述广告调度信息的广告关联信息时,具体用于生成包括所述广告内容、所述广告调度信息及所述广告位信息的广告关联信息。 11. The server according to claim 10, wherein said server further comprises: a second configuring module, prior to the acquiring module acquires the ad content, ad spot information configuration; the generating module, the when the advertisement-related information for generating a content of the advertisement and the advertisement scheduling information, specifically for generating a content of the advertisement, the advertisement advertising the scheduling information and the related information of the advertising information.
  12. 12. 如权利要求11所述的服务端,其特征在于,所述广告内容包括网页模式广告内容和图片模式广告内容,所述服务端还包括第三配置模块,用于当所述广告内容为网页模式广告内容时,所述获取模块获取广告内容之前,所述第二配置模块配置广告位信息之后,配置广告模板信息,所述广告模板信息包括以下至少一种:广告模板名称、广告模板内容和广告模板描述与说明; 所述获取模块,当所述广告内容为网页模式广告内容时,具体用于基于配置的所述广告模板信息获取广告内容。 12. The server according to claim 11, wherein the advertising content comprises advertising content page mode, and image mode advertisement content, the server further includes a third configuring module, configured to, when the advertising content is when the page mode of ad content, ad before the acquiring module acquires the content, the second configuration after the configuration module ad spot information, ad template configuration information, the advertisement information includes at least one template: template name advertising, advertisement template content and ad templates described and explained; the acquisition module, when the advertising mode the advertising content page content, particularly for obtaining advertisement content based on the configuration information of the advertisement template.
  13. 13. 如权利要求12所述的服务端,其特征在于, 所述第二配置模块包括:第一配置单元,用于配置广告位属性信息; 所述第一配置单元,具体用于配置终端提取广告模式、广告位名称、广告对外接口编码、广告位在终端屏幕上的显示坐标、广告位高度和广告位宽度以及广告位描述与说明中的一种或几种,其中,所述终端提取广告模式包括请求型和推送性。 13. The server according to claim 12, wherein the second configuration module comprises: a first configuration unit for configuring the advertisement attribute information bits; the first configuration unit for configuring the terminal extracts a specific advertising model, slot name, coded advertising external interface, on the terminal screen advertising display coordinates, slot width and slot height and slot description of one or more instructions, wherein said terminal advertisement extraction mode includes a request type and pushability.
  14. 14. 如权利要求13所述的服务端,其特征在于, 所述第二配置模块还包括:第二配置单元,用于配置广告位编辑信息; 所述第二配置单元,具体用于配置广告位增加编辑信息、广告位删除编辑信息、广告位修改编辑信息及广告位查询编辑信息中的一种或几种。 The second configuration unit configured to configure the advertisement; a second configuration unit for configuring the ad slot editing information: 14. The server according to claim 13, wherein the second configuration module further comprises digit increase edit information, advertising delete edit information, advertising information and advertising editor to modify the query edit one or more information.
  15. 15. 如权利要求14所述的服务端,其特征在于, 所述第二配置模块还包括:第三配置单元,用于配置广告位存储信息; 所述第二配置单元,具体用于将所述广告位属性信息保存至预设存储系统、将所述广告位属性信息修改后保存至预设存储系统及将所述广告位属性信息删除中的一种或几种。 The second configuration unit is specifically configured to the; third configuration unit for configuring the ad slot stored message: The server as claimed in claim 14, wherein the second configuration module further comprises saving said slot to a predetermined attribute information storage system, after the advertisement attribute information bit save changes to the preset storage system and the advertisement attribute information bits of one or more deleted.
  16. 16. 如权利要求12所述的服务端,其特征在于, 所述第一配置模块包括:第四配置单元,用于根据获取的所述广告内容配置广告调度属性信息; 所述第四配置单元,具体用于基于预设时间段配置广告位播放的广告内容和广告播放规则、基于预设频道配置广告位播放的广告内容和广告播放规则及基于预设终端设备标识配置广告位播放的广告内容和广告播放规则中的一种或几种; 其中,所述广告播放规则包括不间断轮换播放规则、定时轮换播放规则以及间隔滚动播放规则中的一种。 The fourth unit configuration; fourth configuration unit for configuring the scheduling advertisement according to the advertisement attribute information of the acquired content: 16. The server according to claim 12, wherein said module comprises a first configuration specifically configured based on a preset period of time and ad playing advertising content broadcast advertising rules, configuration content and advertising rules of play advertisement advertising broadcast content and advertisements based on pre-configured ad slot identification terminal device based on a preset broadcast channels and ad plays one or more rules; wherein the advertisement rules include uninterruptible rotation player playing rules, rules of play and rotation of the timing intervals for playing rules rolling.
  17. 17. 如权利要求16所述的服务端,其特征在于, 所述第一配置模块还包括:第五配置单元,用于根据获取的所述广告内容配置广告调度编辑信息; 其中,所述广告调度编辑信息包括以下至少一种: 广告调度增加编辑信息、广告调度删除编辑信息、广告调度修改编辑信息以及广告调度查询编辑信息。 17. The server according to claim 16, wherein the first configuration module further comprises: a fifth configuration unit for configuring the scheduling advertisement according to the advertisement content editing information acquired; wherein said advertising edit scheduling information includes at least one of the following: increased ad scheduling edit information, edit delete ad scheduling information, ad scheduling and ad scheduling modify edit information query edit information.
  18. 18. 如权利要求17所述的服务端,其特征在于, 所述第一配置模块还包括:第六配置单元,用于根据获取的所述广告内容配置广告调度存储信息; 其中,所述广告调度存储信息包括以下至少一种:将所述广告调度属性信息保存至预设存储系统、将所述广告调度属性信息修改后保存至预设存储系统以及将所述广告调度属性信息删除。 18. The server according to claim 17, wherein the first configuration module further comprises: a sixth configuration unit for configuring the advertisement information from the advertisement schedule storing the acquired content; wherein the advertisement the scheduling information comprises storing at least one of: saving the advertisement attribute information to a predetermined schedule storage system, schedule the advertisement attribute information modification after storage, and the storage system to the preset delete schedule the advertisement attribute information.
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