CN105407365A - Advertisement data management method and advertisement management server side - Google Patents

Advertisement data management method and advertisement management server side Download PDF

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Publication number
CN105407365A
CN105407365A CN201510890643.2A CN201510890643A CN105407365A CN 105407365 A CN105407365 A CN 105407365A CN 201510890643 A CN201510890643 A CN 201510890643A CN 105407365 A CN105407365 A CN 105407365A
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China
Prior art keywords
advertisement
content
management server
configuration
information
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CN201510890643.2A
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Chinese (zh)
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CN105407365B (en
Inventor
胡常青
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Shenzhen Skyworth Digital Technology Co Ltd
Shenzhen Skyworth Software Co Ltd
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Shenzhen Skyworth Digital Technology Co Ltd
Shenzhen Skyworth Software Co Ltd
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Priority to CN201510890643.2A priority Critical patent/CN105407365B/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Abstract

Embodiments of the invention disclose an advertisement data management method and an advertisement management server side. The method comprises the steps that an advertisement management server acquires advertisement content; the advertisement management server allocates advertisement scheduling information according to the acquired advertisement content and generates advertisement association information including the advertisement content and the advertisement scheduling information; the advertisement management server generates an advertisement file package including the advertisement association information; and the advertisement management server pushes the advertisement file package to an advertisement push server, so that the advertisement push server can send the advertisement file package to a television terminal in communicated connection with the advertisement push server. The method can help to improve association of factors like advertisement content, network television program content, time, user groups and so on affecting final advertising effect, so as to improve the advertisement display effect finally.

Description

A kind of ad data management method and advertising management service end
Technical field
The present invention relates to digital television techniques field, be specifically related to a kind of ad data management method and advertising management service end.
Background technology
Advertisement is in order to certain specifically needs, by the media of certain forms, open and widely to the publicity measures of public's transmission of information.China's Advertisement Regulation Act is defined as advertisement: advertisement, refers to that merchandising person or ISP assume charge, and to be introduced oneself directly or indirectly promoted commodity or the commercial advertisement of service that provides by certain medium and form.At digital TV field, along with Internet technology is more and more deep in the application of TV domain, OTT (OverTheTop, there is provided various application service by the Internet to user) set-top box technique universal with promote, have also been obtained based on the generation of the ad data of intelligent television, top box of digital machine equipment and administrative skill and develop widely.
At present, the advertisement that user watches, information are all transmitted by digital television broadcasting channel, content is all the same, operator cannot for specific user group, specific broadcast time section or specific programme content push specific accurate advertisement, this just greatly reduces the value of advertisement self.
Summary of the invention
Embodiments provide a kind of ad data management method and advertising management service end, to solve operator cannot for specific user group, specific broadcast time section or specific programme content push specific accurate advertisement, and then the problem that the value of the advertisement caused self reduces.
Embodiment of the present invention first aspect provides a kind of ad data management method, comprising:
Advertisement management server obtains ad content;
Described advertisement management server according to the described ad content configuration advertisement schedule information obtained, and generates the Advertisement association information comprising described ad content and described advertisement schedule information;
Described advertisement management server generates the promotional literature bag comprising described Advertisement association information;
Described promotional literature bag is pushed to advertising push service device by described advertisement management server, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.
Wherein alternatively, before described advertisement management server obtains ad content, described method also comprises:
Described advertisement management server configuration ad spot information;
Generate the Advertisement association information comprising described ad content and described advertisement schedule information, comprising:
Generate the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
Wherein alternatively, described ad content comprises webpage mode advertisement content and picture mode ad content, when described ad content is webpage mode advertisement content, before described advertisement management server obtains ad content, after described advertisement management server configuration ad spot information, described method also comprises:
Advertisement management server configuration advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
When described ad content is webpage mode advertisement content, described advertisement management server obtains ad content, comprising:
Described advertisement management server is based on the described advertisement formwork acquisition of information ad content of configuration.
Wherein alternatively, described advertisement management server configuration ad spot information, comprising:
Described advertisement management server configuration advertisement position attribute information;
Wherein, described advertisement management server configuration advertisement position attribute information comprises following at least one:
Described advertisement management server configurating terminal extracts advertisement mode, and described terminal is extracted advertisement mode and comprised request type and propelling movement property;
Described advertisement management server configuration advertisement position title;
Described advertisement management server configuration advertisement external interface coding;
Described advertisement management server configuration advertisement position displaing coordinate on a terminal screen;
Described advertisement management server configuration advertisement position height and advertisement position width;
Described advertisement management server configuration advertisement position describes and explanation.
Wherein alternatively, described advertisement management server configuration ad spot information, also comprises:
Described advertisement management server configuration advertisement position edit file;
Wherein, described advertisement management server configuration advertisement position edit file comprises following at least one:
Described advertisement management server configuration advertisement position increases edit file;
Described advertisement management server configuration advertisement position deletes edit file;
Described advertisement management server configuration advertisement position amendment edit file;
Described advertisement management server configuration advertisement position inquiry edit file.
Wherein alternatively, described advertisement management server configuration ad spot information, also comprises:
Described advertisement management server configuration advertisement position stores information;
Wherein, described advertisement management server configuration advertisement position storage information comprises following at least one:
Described advertisement position attribute information is saved to default storage system by described advertisement management server;
Described advertisement management server is saved to default storage system by after described advertisement position attribute information amendment;
Described advertisement position attribute information is deleted by described advertisement management server.
Wherein alternatively, described advertisement management server, according to the described ad content configuration advertisement schedule information obtained, comprising:
Described advertisement management server is according to the described ad content configuration advertisement scheduling attribute information obtained;
Wherein, described advertisement management server comprises following at least one according to the described ad content configuration advertisement scheduling attribute information obtained:
Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on preset time period;
The ad content that described advertisement management server is play based on channel predetermined configuration advertisement position and advertisement play rules;
Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on default Terminal Equipment Identifier;
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
Wherein alternatively, described advertisement management server, according to the described ad content configuration advertisement schedule information obtained, also comprises:
Described advertisement management server is according to the described ad content configuration advertisement scheduling edit file obtained;
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
Wherein alternatively, described advertisement management server, according to the described ad content configuration advertisement schedule information obtained, also comprises:
Described advertisement management server stores information according to the described ad content configuration advertisement scheduling obtained;
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
Embodiment of the present invention second aspect provides a kind of ad data management service end, comprising:
Acquisition module, for obtaining ad content;
First configuration module, for configuring advertisement schedule information according to the described ad content obtained;
Generation module, for generating the Advertisement association information comprising described ad content and described advertisement schedule information;
Described generation module, also for generating the promotional literature bag comprising described Advertisement association information;
Pushing module, for described promotional literature bag is pushed to advertising push service device, sends to make described advertising push service device the television terminal communicated to connect with described advertising push service device by described promotional literature bag.
Wherein alternatively, described service end also comprises: the second configuration module, before obtaining ad content for described acquisition module, and configuration ad spot information;
Described generation module, when for generating the Advertisement association information comprising described ad content and described advertisement schedule information, specifically for generating the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
Wherein alternatively, described ad content comprises webpage mode advertisement content and picture mode ad content, described service end also comprises the 3rd configuration module, during for being webpage mode advertisement content when described ad content, before described acquisition module obtains ad content, after described second configuration module configuration ad spot information, configuration advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
Described acquisition module, when described ad content is webpage mode advertisement content, specifically for the described advertisement formwork acquisition of information ad content based on configuration.
Wherein alternatively, described second configuration module comprises: the first dispensing unit, for configuring advertisement position attribute information;
Described first dispensing unit, extract advertisement mode, advertisement position title, advertisement external interface coding, advertisement position displaing coordinate on a terminal screen, advertisement position height and advertisement position width and advertisement position specifically for configurating terminal to describe and one or more in explanation, wherein, described terminal extraction advertisement mode comprises request type and propelling movement property.
Wherein alternatively, described second configuration module also comprises: the second dispensing unit, for configuring advertisement position edit file;
Described second dispensing unit, increases one or more in edit file, advertisement position deletion edit file, advertisement position amendment edit file and advertisement position inquiry edit file specifically for configuration advertisement position.
Wherein alternatively, described second configuration module also comprises: the 3rd dispensing unit, stores information for configuring advertisement position;
Described second dispensing unit, specifically for being saved to default storage system, being saved to default storage system and one or more in being deleted by described advertisement position attribute information after the amendment of described advertisement position attribute information by described advertisement position attribute information.
Wherein alternatively, described first configuration module comprises: the 4th dispensing unit, for configuring advertisement scheduling attribute information according to the described ad content obtained;
Described 4th dispensing unit, specifically for one or more in the ad content play based on preset time period configuration advertisement position and advertisement play rules, the ad content play based on channel predetermined configuration advertisement position and advertisement play rules and the ad content play based on default Terminal Equipment Identifier configuration advertisement position and advertisement play rules.
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
Wherein alternatively, described first configuration module also comprises: the 5th dispensing unit, for configuring advertisement scheduling edit file according to the described ad content obtained;
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
Wherein alternatively, described first configuration module also comprises: the 6th dispensing unit, for storing information according to the described ad content configuration advertisement scheduling obtained;
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
Can find out, in embodiment of the present invention technical scheme, first, advertisement management server obtains ad content, according to the described ad content configuration advertisement schedule information obtained, then, generate the Advertisement association information comprising described ad content and described advertisement schedule information, and generate the promotional literature bag comprising described Advertisement association information, finally, described promotional literature bag is pushed to advertising push service device, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.Due in the present invention, advertisement management server generates different advertisement management servers for the difference of the ad content obtained, be conducive to improving ad content and network TV program content, time, groups of users etc. and affect the relevance that the factor of effect is finally thrown in advertisement, what finally promote advertisement represents effect.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of a kind of ad data management method that first embodiment of the invention provides;
Fig. 1-a is the structural representation of the Advertising Management System in first embodiment of the invention;
Fig. 2 is the schematic flow sheet of a kind of ad data management method that second embodiment of the invention provides;
Fig. 3 is the structural representation of a kind of ad data management service end that third embodiment of the invention provides;
Fig. 4 is the structural representation of a kind of ad data management service end that fourth embodiment of the invention provides.
Embodiment
The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Term " first ", " second " etc. in specification of the present invention and claims and above-mentioned accompanying drawing are for distinguishing different object, instead of for describing particular order.In addition, term " comprises " and " having " and their any distortion, and intention is to cover not exclusive comprising.Such as contain the process of series of steps or unit, method, system, product or equipment and be not defined in the step or unit listed, but also comprise the step or unit do not listed alternatively, or also comprise alternatively for other intrinsic steps of these processes, method, product or equipment or unit.
Mention that " embodiment " means in this article, the special characteristic in conjunction with the embodiments described, structure or characteristic can comprise at least one embodiment of the present invention.Each position in the description occurs that this phrase might not all refer to identical embodiment, neither with other embodiment mutual exclusion independently or alternative embodiment.Those skilled in the art's explicitly and implicitly understanding, embodiment described herein can combine with other embodiment.
Refer to Fig. 1, Fig. 1 is the schematic flow sheet of a kind of ad data management method that first embodiment of the invention provides, and as shown in Figure 1, the method comprises the following steps:
S101, advertisement management server obtain ad content.
Understandably, ad content can comprise picture mode ad content and webpage mode advertisement content.Picture mode ad content is made up of one or more picture, and webpage mode advertisement content is by webpage Model Design, and television terminal needs webpage pattern to show this ad content.Developer uses picture design tool design drawing tablet mode ad content, uses HTML5 language design webpage mode advertisement content.
Wherein, above-mentioned ad content specifically can comprise at least one in following information: advertised name, adline, picture-storage path, advertisement external linkage address, whether capture inner remote control focus, effectively duration, display duration, customer ID, contract mark, webpage mode advertisement content, advertisement describe with illustrate, expired mark and associate advertisement position sequence, shown in the source code of its optional advertisement management server acquisition ad content is specific as follows.
S102, described advertisement management server according to the described ad content configuration advertisement schedule information obtained, and generate the Advertisement association information comprising described ad content and described advertisement schedule information.
Wherein, as the optional execution mode of one, described advertisement management server according to the embodiment of the described ad content configuration advertisement schedule information obtained can be:
Described advertisement management server is according to the described ad content configuration advertisement scheduling attribute information obtained;
Wherein, described advertisement management server comprises following at least one according to the described ad content configuration advertisement scheduling attribute information obtained:
Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on preset time period; The ad content that described advertisement management server is play based on channel predetermined configuration advertisement position and advertisement play rules; Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on default Terminal Equipment Identifier;
Understandably, described advertisement management server based on preset time period configuration advertisement position play ad content and advertisement play rules can be understood as: advertisement management server can configure according to every day weekly advertisement position play ad content and advertisement play rules, as period in morning 1:00 to 5:00, morning hours 6:00 to 11:00, prime time in night 18:00 to 23:00 etc., advertisement position is in the ad content of corresponding different broadcasting of different time periods and advertisement play rules;
The ad content that described advertisement management server is play based on channel predetermined configuration advertisement position and advertisement play rules, can be understood as advertisement management server can configure certain advertisement and whether allow in channel predetermined broadcasting, thus the ad content realized based on channel predetermined configuration advertisement position broadcasting and advertisement play rules, make input more accurate and effective.
Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on default Terminal Equipment Identifier, can be understood as: advertisement management server is by the device identification of default advertisement by identification television terminal, or smartcard identification realizes only throwing in the directional user colony of restriction.
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
Understandably, above-mentioned uninterrupted carousel, after referring to that advertisement position occurs, the multiple advertisements associated by continual rotation broadcasting; Above-mentioned time in turn is play, and refers to according to the time of specifying and playing duration restriction, the multiple advertisements associated by rotation broadcasting; Roll and play in appeal interval, after referring to that advertisement position occurs, at interval of appointment duration, according to the restriction of playing duration, and the multiple advertisements associated by playing of rolling in turn.
Wherein, as the optional execution mode of one, described advertisement management server according to the embodiment of the described ad content configuration advertisement schedule information obtained can also be:
Described advertisement management server is according to the described ad content configuration advertisement scheduling edit file obtained;
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
Wherein, as the optional execution mode of one, described advertisement management server according to the embodiment of the described ad content configuration advertisement schedule information obtained can also be:
Described advertisement management server stores information according to the described ad content configuration advertisement scheduling obtained;
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
S103, described advertisement management server generate the promotional literature bag comprising described Advertisement association information.
Described promotional literature bag is pushed to advertising push service device by S104, described advertisement management server, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.
Understandably, advertisement management server travels through each ad content and the advertisement schedule information corresponding with ad content, and packing generating advertisement file bag, is pushed to advertising push service device, to be supplied to television terminal download process.
Understandably, above-mentioned advertising push service device, primary responsibility and television terminal mutual, the ad data of packing is pushed to television terminal, and wherein, push mode has two kinds: on-demand and propelling movement type.On-demand, refers to the promotional literature bag of television terminal request advertisement position, after advertising push service device receives request, responds the promotional literature bag download address of this advertisement position, and provides concrete profile download function; Propelling movement type, refer to that advertising push service device is initiatively the promotional literature bag download address of certain advertisement position, television terminal is sent to by concrete push protocol, after television terminal receives this propelling movement, restart the promotional literature bag downloading this advertisement position, the push protocol of concrete employing can use MQTT agreement, or XMPP.
Wherein, advertisement management server, advertising push service device and television terminal can regard an Advertising Management System as, and the structural representation of above-mentioned Advertising Management System can reference diagram 1-a.
Wherein, as the optional execution mode of one, described advertisement management server can also perform following steps before obtaining ad content:
Described advertisement management server configuration ad spot information;
Generate the Advertisement association information comprising described ad content and described advertisement schedule information, comprising:
Generate the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
Wherein, as the optional execution mode of one, described ad content comprises webpage mode advertisement content and picture mode ad content, when described ad content is webpage mode advertisement content, before described advertisement management server obtains ad content, after described advertisement management server configuration ad spot information, can also following steps be performed:
Advertisement management server configuration advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
Wherein, the concrete source program of advertisement management server configuration advertisement formwork information can with reference to following program.
Wherein, alternatively, described advertisement formwork information describes with except explanation except comprising above-mentioned advertisement formwork title, advertisement formwork content and advertisement formwork, the edit file of advertisement formwork can also be comprised, namely increase advertisement formwork edit file, delete advertisement formwork edit file, revise advertisement formwork edit file and inquiry and search advertisements edit model information etc.; Described advertisement formwork information can further include advertisement formwork and stores information, namely preserves, deletes or revise advertisement formwork data in concrete storage system.
When described ad content is webpage mode advertisement content, described advertisement management server obtains ad content, comprising:
Described advertisement management server is based on the described advertisement formwork acquisition of information ad content of configuration.
Understandably, understandable, developer uses the advertisement formwork of HTML5 language design webpage mode advertisement content, and the configuration of advertisement formwork can provide reference and sample for webpage mode advertisement content.When described ad content is webpage mode advertisement content, developer modifies to advertisement formwork on the basis of advertisement formwork, can generate new ad content.
As the optional execution mode of one, the embodiment of described advertisement management server configuration ad spot information can be:
Described advertisement management server configuration advertisement position attribute information;
Wherein, described advertisement management server configuration advertisement position attribute information comprises following at least one:
Described advertisement management server configurating terminal extracts advertisement mode, and described terminal is extracted advertisement mode and comprised request type and propelling movement property; Described advertisement management server configuration advertisement position title; Described advertisement management server configuration advertisement external interface coding; Described advertisement management server configuration advertisement position displaing coordinate on a terminal screen; Described advertisement management server configuration advertisement position height and advertisement position width; Described advertisement management server configuration advertisement position describes and explanation.
Wherein, understandable, described advertisement position attribute information describes position and the size information of the advertisement position of each concrete broadcast advertisement on television terminal, shown in the source code that its optional advertisement management server configures advertisement position attribute information is specific as follows.
As the optional execution mode of one, the embodiment of described advertisement management server configuration ad spot information can also be:
Described advertisement management server configuration advertisement position edit file;
Wherein, described advertisement management server configuration advertisement position edit file comprises following at least one:
Described advertisement management server configuration advertisement position increases edit file; Described advertisement management server configuration advertisement position deletes edit file; Described advertisement management server configuration advertisement position amendment edit file; Described advertisement management server configuration advertisement position inquiry edit file.
As the optional execution mode of one, the embodiment of described advertisement management server configuration ad spot information can also be:
Described advertisement management server configuration advertisement position stores information;
Wherein, described advertisement management server configuration advertisement position storage information comprises following at least one:
Described advertisement position attribute information is saved to default storage system by described advertisement management server; Described advertisement management server is saved to default storage system by after described advertisement position attribute information amendment; Described advertisement position attribute information is deleted by described advertisement management server.
Can find out, in embodiment of the present invention technical scheme, first, advertisement management server obtains ad content, according to the described ad content configuration advertisement schedule information obtained, then, generate the Advertisement association information comprising described ad content and described advertisement schedule information, and generate the promotional literature bag comprising described Advertisement association information, finally, described promotional literature bag is pushed to advertising push service device, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.Due in the present invention, advertisement management server generates different advertisement management servers for the difference of the ad content obtained, be conducive to improving ad content and network TV program content, time, groups of users etc. and affect the relevance that the factor of effect is finally thrown in advertisement, what finally promote advertisement represents effect.
Refer to Fig. 2, Fig. 2 is the schematic flow sheet of a kind of ad data management method that the embodiment of the present invention provides, and as shown in Figure 2, said method can comprise the following steps:
S201, described advertisement management server configuration advertisement position attribute information, advertisement position edit file and advertisement position store information.
Wherein, described advertisement management server configuration advertisement position attribute information comprises following at least one:
Described advertisement management server configurating terminal extracts advertisement mode, and described terminal is extracted advertisement mode and comprised request type and propelling movement property; Described advertisement management server configuration advertisement position title; Described advertisement management server configuration advertisement external interface coding; Described advertisement management server configuration advertisement position displaing coordinate on a terminal screen; Described advertisement management server configuration advertisement position height and advertisement position width; Described advertisement management server configuration advertisement position describes and explanation.
Wherein, described advertisement management server configuration advertisement position edit file comprises following at least one:
Described advertisement management server configuration advertisement position increases edit file; Described advertisement management server configuration advertisement position deletes edit file; Described advertisement management server configuration advertisement position amendment edit file; Described advertisement management server configuration advertisement position inquiry edit file.
Wherein, described advertisement management server configuration advertisement position storage information comprises following at least one:
Described advertisement position attribute information is saved to default storage system by described advertisement management server; Described advertisement management server is saved to default storage system by after described advertisement position attribute information amendment; Described advertisement position attribute information is deleted by described advertisement management server.
S202, advertisement management server obtain ad content.
As the optional execution mode of one, described ad content comprises webpage mode advertisement content and picture mode ad content, when described ad content is webpage mode advertisement content, before described advertisement management server obtains ad content, after described advertisement management server configuration ad spot information, described method also comprises:
Advertisement management server configuration advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
When described ad content is webpage mode advertisement content, described advertisement management server obtains ad content, comprising:
Described advertisement management server is based on the described advertisement formwork acquisition of information ad content of configuration.
S203, described advertisement management server store information according to the described ad content configuration advertisement scheduling attribute information, advertisement scheduling edit file and the advertisement scheduling that obtain.
Wherein, described advertisement management server comprises following at least one according to the described ad content configuration advertisement scheduling attribute information obtained:
Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on preset time period; The ad content that described advertisement management server is play based on channel predetermined configuration advertisement position and advertisement play rules; Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on default Terminal Equipment Identifier;
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
S204, described advertisement management server generate the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
S205, described advertisement management server generate the promotional literature bag comprising described Advertisement association information.
Described promotional literature bag is pushed to advertising push service device by S206, described advertisement management server, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.
Can find out, in embodiment of the present invention technical scheme, first, advertisement management server obtains ad content, according to the described ad content configuration advertisement schedule information obtained, then, generate the Advertisement association information comprising described ad content and described advertisement schedule information, and generate the promotional literature bag comprising described Advertisement association information, finally, described promotional literature bag is pushed to advertising push service device, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.Due in the present invention, advertisement management server generates different advertisement management servers for the difference of the ad content obtained, be conducive to improving ad content and network TV program content, time, groups of users etc. and affect the relevance that the factor of effect is finally thrown in advertisement, what finally promote advertisement represents effect.
Be apparatus of the present invention embodiment below, the method that apparatus of the present invention embodiment realizes for performing the inventive method embodiment one to two, for convenience of explanation, illustrate only the part relevant to the embodiment of the present invention, concrete ins and outs do not disclose, and please refer to the embodiment of the present invention one and embodiment two.
Refer to Fig. 3, Fig. 3 is the structural representation of a kind of ad data management service end that third embodiment of the invention provides, and as shown in Figure 3, the ad data management service end in the embodiment of the present invention comprises:
Acquisition module 301, for obtaining ad content;
First configuration module 302, for configuring advertisement schedule information according to the described ad content obtained;
Generation module 303, for generating the Advertisement association information comprising described ad content and described advertisement schedule information;
Described generation module 303, also for generating the promotional literature bag comprising described Advertisement association information;
Pushing module 304, for described promotional literature bag is pushed to advertising push service device, sends to make described advertising push service device the television terminal communicated to connect with described advertising push service device by described promotional literature bag.
As the optional execution mode of one, described ad data management service end can also comprise further: the second configuration module 305, before obtaining ad content for described acquisition module, and configuration ad spot information;
Described generation module 303, when for generating the Advertisement association information comprising described ad content and described advertisement schedule information, specifically for generating the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
As the optional execution mode of one, described ad content comprises webpage mode advertisement content and picture mode ad content, described service end can further include the 3rd configuration module 306, during for being webpage mode advertisement content when described ad content, before described acquisition module obtains ad content, after described second configuration module configuration ad spot information, configuration advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
Described acquisition module 301, when described ad content is webpage mode advertisement content, specifically for the described advertisement formwork acquisition of information ad content based on configuration.
As the optional execution mode of one, described second configuration module 305 comprises: the first dispensing unit 3051, for configuring advertisement position attribute information;
Described first dispensing unit 3051, extract advertisement mode, advertisement position title, advertisement external interface coding, advertisement position displaing coordinate on a terminal screen, advertisement position height and advertisement position width and advertisement position specifically for configurating terminal to describe and one or more in explanation, wherein, described terminal extraction advertisement mode comprises request type and propelling movement property.
As the optional execution mode of one, described second configuration module 305 also comprises: the second dispensing unit 3052, for configuring advertisement position edit file;
Described second dispensing unit 3052, increases one or more in edit file, advertisement position deletion edit file, advertisement position amendment edit file and advertisement position inquiry edit file specifically for configuration advertisement position.
As the optional execution mode of one, described second configuration module 305 also comprises: the 3rd dispensing unit 3053, stores information for configuring advertisement position;
Described second dispensing unit 3053, specifically for being saved to default storage system, being saved to default storage system and one or more in being deleted by described advertisement position attribute information after the amendment of described advertisement position attribute information by described advertisement position attribute information.
As the optional execution mode of one, described first configuration module 302 comprises: the 4th dispensing unit 3021, for configuring advertisement scheduling attribute information according to the described ad content obtained;
Described 4th dispensing unit 3021, specifically for one or more in the ad content play based on preset time period configuration advertisement position and advertisement play rules, the ad content play based on channel predetermined configuration advertisement position and advertisement play rules and the ad content play based on default Terminal Equipment Identifier configuration advertisement position and advertisement play rules.
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
As the optional execution mode of one, described first configuration module 302 also comprises: the 5th dispensing unit 3022, for configuring advertisement scheduling edit file according to the described ad content obtained;
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
As the optional execution mode of one, described first configuration module 302 also comprises: the 6th dispensing unit 3023, for storing information according to the described ad content configuration advertisement scheduling obtained;
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
The specific implementation of the modules related in the embodiment of the present invention referring to figs. 1 to the description of related function module in embodiment of the method corresponding to Fig. 2, can be not repeated herein.
Can find out, in embodiment of the present invention technical scheme, first, advertisement management server obtains ad content, according to the described ad content configuration advertisement schedule information obtained, then, generate the Advertisement association information comprising described ad content and described advertisement schedule information, and generate the promotional literature bag comprising described Advertisement association information, finally, described promotional literature bag is pushed to advertising push service device, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.Due in the present invention, advertisement management server generates different advertisement management servers for the difference of the ad content obtained, be conducive to improving ad content and network TV program content, time, groups of users etc. and affect the relevance that the factor of effect is finally thrown in advertisement, what finally promote advertisement represents effect.
Refer to Fig. 4, Fig. 4 is the structural representation of a kind of ad data management service end that fourth embodiment of the invention provides, as shown in Figure 4, ad data management service end in the embodiment of the present invention comprises: at least one processor 401, such as CPU, at least one receiver 403, at least one memory 404, at least one transmitter 405, at least one communication bus 402.Wherein, communication bus 402 is for realizing the connection communication between these assemblies.Wherein, in the embodiment of the present invention, the receiver 403 of device and transmitter 405 can be wired transmit ports, can be also wireless device, such as, comprise antenna assembly, for carrying out the communication of signaling or data with other node devices.Memory 404 can be high-speed RAM memory, also can be non-labile memory (non-volatilememory), such as at least one magnetic disc store.Memory 404 can also be optionally that at least one is positioned at the storage device away from aforementioned processor 401.Store batch processing code in memory 404, and described processor 401 is by communication bus 402, calls the code of storage in memory 404 to perform relevant function.
Described processor 401, for obtaining ad content; According to the described ad content configuration advertisement schedule information obtained, and generate the Advertisement association information comprising described ad content and described advertisement schedule information; Generate the promotional literature bag comprising described Advertisement association information; Described promotional literature bag is pushed to advertising push service device, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.
As the optional execution mode of one, described processor 401, for before obtaining ad content, can also be used for configuring ad spot information;
Described processor 401, when for generating the Advertisement association information comprising described ad content and described advertisement schedule information, specifically for generating the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
As the optional execution mode of one, described ad content comprises webpage mode advertisement content and picture mode ad content, when described ad content is webpage mode advertisement content, described processor 401, for before obtaining ad content, after configuration ad spot information, can also be used for configuring advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
When described ad content is webpage mode advertisement content, described processor 401, when for obtaining ad content, specifically for the described advertisement formwork acquisition of information ad content based on configuration.
As the optional execution mode of one, described processor 401, for configuring ad spot information, specifically for configuration advertisement position attribute information;
Wherein, described processor 401, is extracting advertisement mode for configuring advertisement position attribute information specifically for configurating terminal, and described terminal is extracted advertisement mode and comprised request type and propelling movement property; Configuration advertisement position title; Configuration advertisement external interface coding; Configuration advertisement position displaing coordinate on a terminal screen; Configuration advertisement position height and advertisement position width; Configuration advertisement position describes and one or more in explanation.
As the optional execution mode of one, described processor 401, for configuring ad spot information, specifically for configuration advertisement position edit file;
Wherein, described processor 401, when for configuring advertisement position edit file, increases edit file specifically for configuration advertisement position; Configuration advertisement position deletes edit file; Configuration advertisement position amendment edit file; Configuration advertisement position inquires about one or more in edit file.
As the optional execution mode of one, described processor 401, for configuring ad spot information, stores information specifically for configuration advertisement position;
Wherein, described processor 401, when for configuring advertisement position storage information, specifically for being saved to default storage system by described advertisement position attribute information; Default storage system is saved to by after described advertisement position attribute information amendment; By one or more in described advertisement position attribute information deletion.
As the optional execution mode of one, described processor 401, for during according to the described ad content configuration advertisement scheduling letter obtained, specifically for configuring advertisement scheduling attribute information according to the described ad content obtained;
Wherein, described processor 401, for during according to the described ad content configuration advertisement scheduling attribute information obtained, specifically for configuring ad content and the advertisement play rules of advertisement position broadcasting based on preset time period; The ad content play based on channel predetermined configuration advertisement position and advertisement play rules; One or more in the ad content play based on default Terminal Equipment Identifier configuration advertisement position and advertisement play rules;
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
Wherein, described processor 401, for according to the described ad content configuration advertisement schedule information obtained, specifically for configuring advertisement scheduling edit file according to the described ad content obtained;
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
Wherein, described processor 401, for according to the described ad content configuration advertisement schedule information obtained, specifically for storing information according to the described ad content configuration advertisement scheduling obtained;
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
The specific implementation of the modules related in the embodiment of the present invention referring to figs. 1 to the description of related function module in embodiment of the method corresponding to Fig. 2, can be not repeated herein.
Can find out, in embodiment of the present invention technical scheme, first, advertisement management server obtains ad content, according to the described ad content configuration advertisement schedule information obtained, then, generate the Advertisement association information comprising described ad content and described advertisement schedule information, and generate the promotional literature bag comprising described Advertisement association information, finally, described promotional literature bag is pushed to advertising push service device, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.Due in the present invention, advertisement management server generates different advertisement management servers for the difference of the ad content obtained, be conducive to improving ad content and network TV program content, time, groups of users etc. and affect the relevance that the factor of effect is finally thrown in advertisement, what finally promote advertisement represents effect.
The embodiment of the present invention also provides a kind of computer-readable storage medium, and wherein, this computer-readable storage medium can have program stored therein, and comprises the part or all of step of the method for supervising of any one service processes recorded in said method embodiment when this program performs.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
In several embodiments that the application provides, should be understood that, disclosed device, the mode by other realizes.Such as, device embodiment described above is only schematic, the such as division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.
If described integrated unit using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in a computer read/write memory medium.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprises all or part of step of some instructions in order to make a computer equipment (can be personal computer, server or the network equipment etc.) perform method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, read-only memory (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccessMemory), portable hard drive, magnetic disc or CD etc. various can be program code stored medium.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is that the hardware that can carry out instruction relevant by program has come, this program can be stored in a computer-readable recording medium, storage medium can comprise: flash disk, read-only memory are (English: Read-OnlyMemory, be called for short: ROM), random access device (English: RandomAccessMemory, RAM), disk or CD etc. be called for short:.
A kind of ad data management method provided the embodiment of the present invention above and advertising management service end are described in detail, apply specific case herein to set forth principle of the present invention and execution mode, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, to sum up above-mentioned, this description should not be construed as limitation of the present invention.

Claims (18)

1. an ad data management method, is characterized in that, described method comprises:
Advertisement management server obtains ad content;
Described advertisement management server according to the described ad content configuration advertisement schedule information obtained, and generates the Advertisement association information comprising described ad content and described advertisement schedule information;
Described advertisement management server generates the promotional literature bag comprising described Advertisement association information;
Described promotional literature bag is pushed to advertising push service device by described advertisement management server, described promotional literature bag is sent to make described advertising push service device the television terminal communicated to connect with described advertising push service device.
2. the method for claim 1, is characterized in that,
Before described advertisement management server obtains ad content, described method also comprises:
Described advertisement management server configuration ad spot information;
Generate the Advertisement association information comprising described ad content and described advertisement schedule information, comprising:
Generate the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
3. method as claimed in claim 2, it is characterized in that, described ad content comprises webpage mode advertisement content and picture mode ad content, when described ad content is webpage mode advertisement content, before described advertisement management server obtains ad content, after described advertisement management server configuration ad spot information, described method also comprises:
Advertisement management server configuration advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
When described ad content is webpage mode advertisement content, described advertisement management server obtains ad content, comprising:
Described advertisement management server is based on the described advertisement formwork acquisition of information ad content of configuration.
4. method as claimed in claim 3, is characterized in that, described advertisement management server configuration ad spot information, comprising:
Described advertisement management server configuration advertisement position attribute information;
Wherein, described advertisement management server configuration advertisement position attribute information comprises following at least one:
Described advertisement management server configurating terminal extracts advertisement mode, and described terminal is extracted advertisement mode and comprised request type and propelling movement property;
Described advertisement management server configuration advertisement position title;
Described advertisement management server configuration advertisement external interface coding;
Described advertisement management server configuration advertisement position displaing coordinate on a terminal screen;
Described advertisement management server configuration advertisement position height and advertisement position width;
Described advertisement management server configuration advertisement position describes and explanation.
5. method as claimed in claim 4, is characterized in that, described advertisement management server configuration ad spot information, also comprises:
Described advertisement management server configuration advertisement position edit file;
Wherein, described advertisement management server configuration advertisement position edit file comprises following at least one:
Described advertisement management server configuration advertisement position increases edit file;
Described advertisement management server configuration advertisement position deletes edit file;
Described advertisement management server configuration advertisement position amendment edit file;
Described advertisement management server configuration advertisement position inquiry edit file.
6. method as claimed in claim 5, is characterized in that, described advertisement management server configuration ad spot information, also comprises:
Described advertisement management server configuration advertisement position stores information;
Wherein, described advertisement management server configuration advertisement position storage information comprises following at least one:
Described advertisement position attribute information is saved to default storage system by described advertisement management server;
Described advertisement management server is saved to default storage system by after described advertisement position attribute information amendment;
Described advertisement position attribute information is deleted by described advertisement management server.
7. method as claimed in claim 3, is characterized in that, described advertisement management server, according to the described ad content configuration advertisement schedule information obtained, comprising:
Described advertisement management server is according to the described ad content configuration advertisement scheduling attribute information obtained;
Wherein, described advertisement management server comprises following at least one according to the described ad content configuration advertisement scheduling attribute information obtained:
Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on preset time period;
The ad content that described advertisement management server is play based on channel predetermined configuration advertisement position and advertisement play rules;
Described advertisement management server configures ad content and the advertisement play rules of advertisement position broadcasting based on default Terminal Equipment Identifier;
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
8. method as claimed in claim 7, is characterized in that, described advertisement management server, according to the described ad content configuration advertisement schedule information obtained, also comprises:
Described advertisement management server is according to the described ad content configuration advertisement scheduling edit file obtained;
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
9. method as claimed in claim 8, is characterized in that, described advertisement management server, according to the described ad content configuration advertisement schedule information obtained, also comprises:
Described advertisement management server stores information according to the described ad content configuration advertisement scheduling obtained;
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
10. an ad data management service end, is characterized in that, described service end comprises:
Acquisition module, for obtaining ad content;
First configuration module, for configuring advertisement schedule information according to the described ad content obtained;
Generation module, for generating the Advertisement association information comprising described ad content and described advertisement schedule information;
Described generation module, also for generating the promotional literature bag comprising described Advertisement association information;
Pushing module, for described promotional literature bag is pushed to advertising push service device, sends to make described advertising push service device the television terminal communicated to connect with described advertising push service device by described promotional literature bag.
11. service ends as claimed in claim 10, it is characterized in that, described service end also comprises:
Second configuration module, before obtaining ad content for described acquisition module, configuration ad spot information;
Described generation module, when for generating the Advertisement association information comprising described ad content and described advertisement schedule information, specifically for generating the Advertisement association information comprising described ad content, described advertisement schedule information and described ad spot information.
12. service ends as claimed in claim 11, it is characterized in that, described ad content comprises webpage mode advertisement content and picture mode ad content, described service end also comprises the 3rd configuration module, during for being webpage mode advertisement content when described ad content, before described acquisition module obtains ad content, after described second configuration module configuration ad spot information, configuration advertisement formwork information, described advertisement formwork information comprises following at least one: advertisement formwork title, advertisement formwork content and advertisement formwork describe and explanation;
Described acquisition module, when described ad content is webpage mode advertisement content, specifically for the described advertisement formwork acquisition of information ad content based on configuration.
13. service ends as claimed in claim 12, is characterized in that,
Described second configuration module comprises: the first dispensing unit, for configuring advertisement position attribute information;
Described first dispensing unit, extract advertisement mode, advertisement position title, advertisement external interface coding, advertisement position displaing coordinate on a terminal screen, advertisement position height and advertisement position width and advertisement position specifically for configurating terminal to describe and one or more in explanation, wherein, described terminal extraction advertisement mode comprises request type and propelling movement property.
14. service ends as claimed in claim 13, is characterized in that,
Described second configuration module also comprises: the second dispensing unit, for configuring advertisement position edit file;
Described second dispensing unit, increases one or more in edit file, advertisement position deletion edit file, advertisement position amendment edit file and advertisement position inquiry edit file specifically for configuration advertisement position.
15. service ends as claimed in claim 14, is characterized in that,
Described second configuration module also comprises: the 3rd dispensing unit, stores information for configuring advertisement position;
Described second dispensing unit, specifically for being saved to default storage system, being saved to default storage system and one or more in being deleted by described advertisement position attribute information after the amendment of described advertisement position attribute information by described advertisement position attribute information.
16. service ends as claimed in claim 12, is characterized in that,
Described first configuration module comprises: the 4th dispensing unit, for configuring advertisement scheduling attribute information according to the described ad content obtained;
Described 4th dispensing unit, specifically for one or more in the ad content play based on preset time period configuration advertisement position and advertisement play rules, the ad content play based on channel predetermined configuration advertisement position and advertisement play rules and the ad content play based on default Terminal Equipment Identifier configuration advertisement position and advertisement play rules;
Wherein, described advertisement play rules comprises the one in uninterrupted rotation play rules, time in turn play rules and interval rolling play rules.
17. service ends as claimed in claim 16, is characterized in that,
Described first configuration module also comprises: the 5th dispensing unit, for configuring advertisement scheduling edit file according to the described ad content obtained;
Wherein, described advertisement scheduling edit file comprises following at least one:
Advertisement scheduling increases edit file, advertisement scheduling deletes edit file, advertisement scheduling revises edit file and advertisement scheduling inquiry edit file.
18. service ends as claimed in claim 17, is characterized in that,
Described first configuration module also comprises: the 6th dispensing unit, for storing information according to the described ad content configuration advertisement scheduling obtained;
Wherein, described advertisement scheduling stores information and comprises following at least one: described advertisement scheduling attribute information is saved to default storage system, will will be saved to default storage system after described advertisement scheduling attribute information amendment and will be deleted by described advertisement scheduling attribute information.
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