WO2018205656A1

WO2018205656A1 - Method and system for publishing advertisement data

Info

Publication number: WO2018205656A1
Application number: PCT/CN2018/071097
Authority: WO
Inventors: 胡常青; 许多
Original assignee: 深圳创维数字技术有限公司; 江苏省广电有线信息网络股份有限公司淮安分公司
Priority date: 2017-05-10
Filing date: 2018-01-04
Publication date: 2018-11-15
Also published as: CN107124628B; CN107124628A

Abstract

A method and system for publishing advertisement data. The method comprises: obtaining advertisement data to be published; packaging and sorting the advertisement data to form an advertisement data package file; and sending download information of the advertisement data package file to a target subscription number on the basis of an Extensible Messaging and Presence Protocol (XMPP), so that a smart television terminal having subscribed to the target subscription number downloads the advertisement data package file according to the download information.

Description

Advertising data publishing method and system

Technical field

The present disclosure relates to the field of instant messaging technologies, for example, to a method and system for distributing advertisement data.

Background technique

Modern life is full of advertisements. Commercial advertisements are an important form of marketing products, occupying markets, and providing labor information. Effect advertisements are an important way for government departments, social institutions, and individuals to promote various announcements, announcements, and statements. .

There are usually two traditional methods for delivering TV commercial data. One is to broadcast the latest advertisement data information on the cable TV cable. This method can effectively deliver advertising data to the TV end, but It needs long-term occupation of data transmission bandwidth, and it is one-way delivery, which is inconsistent with the requirements of two-way and intelligent broadcasting network; the other is based on the Internet Protocol (IP) two-way network through the TV timing. The method of querying and extracting the latest advertisement data information, this method can also effectively deliver advertisement data to the television end, but because the television needs to actively query and extract the advertisement data information, the television terminal cannot receive the latest information in time. TV advertising data is not suitable for advertising data that requires high delivery timeliness.

Summary of the invention

The present disclosure provides a method and system for distributing advertisement data, which can implement an advertisement publishing server to actively push advertisement data to a plurality of smart television terminals in a timely manner.

The present disclosure provides a method for distributing advertisement data, which is applied to an advertisement data distribution server, and the method may include: acquiring advertisement data to be published; packaging and sorting the advertisement data to form an advertisement data package file;

Sending the download information of the advertisement data package file to the target subscription number on the instant messaging server based on the Extensible Messaging and Presence Protocol (XMPP), so that the smart TV that has subscribed to the target subscription number is The terminal downloads the advertisement data package file according to the download information.

The present disclosure also provides a method for distributing advertisement data, which is applied to a smart television terminal, and the method includes: downloading an advertisement data package file of a target subscription number sent by an advertisement data publishing server to an instant communication server based on an XMPP protocol Information; downloading the advertisement data package file according to the download information.

The disclosure also provides a method for distributing advertisement data, which is applied to an IP two-way cable television network, the method comprising: an advertisement publishing server acquiring advertisement data to be released; packaging and sorting the advertisement data to form an advertisement data package File; sending the download information of the advertisement data package file to the target subscription number based on the XMPP protocol;

The smart television terminal acquires the download information of the advertisement data package file from the target subscription number based on the XMPP protocol; and downloads the advertisement data package file according to the download information.

The present disclosure further provides a push system, which is applied to an advertisement data publishing server, the system includes: an advertisement data acquisition module configured to acquire advertisement data to be released; and a packaging and collating module configured to package the advertisement data and Arranging to form an advertisement data package file; the download information sending module is configured to send the download information of the advertisement data package file to a target subscription number on the instant messaging server based on the XMPP protocol, so that the target subscription number is subscribed The smart television terminal downloads the advertisement data package file according to the download information.

The present disclosure further provides a receiving system, which is applied to a smart television terminal, the system comprising: a download information receiving module, configured to receive download information of an advertisement data package file sent by an advertisement data publishing server to a target subscription number based on an XMPP protocol. a package file download module configured to download the advertisement data package file according to the download information.

The present disclosure also provides a publishing system for advertising data, which is applied to an IP two-way cable television network, and the system includes: a pushing system of an advertisement data publishing server and a receiving system of the smart television terminal;

The pushing system of the advertisement data publishing server includes: an advertisement data obtaining module, a packing and sorting module, and a downloading information sending module; an advertisement data acquiring module, configured to obtain advertisement data to be released; and a packaging and collating module, configured to set the advertisement The data is packaged and organized to form an advertisement data package file; the download information sending module is configured to send the download information of the advertisement data package file to the target subscription number based on the XMPP protocol;

The receiving system of the smart television terminal includes: a downloading information receiving module and a packaged file downloading module; and a downloading information receiving module, configured to obtain, by the smart television terminal, the downloading information of the advertisement data package file from the target subscription number based on the XMPP protocol. a package file download module configured to download the advertisement data package file according to the download information.

The present disclosure also provides a computer readable storage medium storing computer executable instructions for performing any of the methods described above.

The present disclosure also provides a server that can include one or more processors, memory, and one or more programs, the one or more programs being stored in a memory, when executed by one or more processors, Perform the corresponding method above.

The present disclosure also provides a terminal device, which may include one or more processors, a memory, and one or more programs, the one or more programs being stored in a memory when executed by one or more processors When performing the above corresponding method.

The present disclosure also provides a computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer, Having the computer perform any of the methods described above.

In the method and system for distributing advertisement data provided by the present disclosure, the advertisement data publishing server establishes a communication connection with the smart television terminal through the subscription number based on the XMPP protocol, and automatically assembles and organizes the advertisement data when the advertisement data to be released is obtained. The advertisement data package file, and promptly pushes the download information of the advertisement data package file to the smart television terminal through the subscription number, so that the smart television terminal downloads the advertisement data package file in time according to the download information, thereby ensuring the timeliness of the advertisement data and improving the time. The quality of service of the operator.

DRAWINGS

1 is a schematic flowchart of a method for publishing advertisement data according to an embodiment;

FIG. 2 is a schematic flowchart diagram of another method for publishing advertisement data according to an embodiment; FIG.

FIG. 3 is a schematic flowchart diagram of still another method for distributing advertisement data according to an embodiment; FIG.

FIG. 4 is a schematic flowchart diagram of still another method for distributing advertisement data according to an embodiment; FIG.

FIG. 5 is a schematic flowchart of still another method for distributing advertisement data according to an embodiment; FIG.

FIG. 6 is a schematic flowchart diagram of still another method for distributing advertisement data according to an embodiment; FIG.

FIG. 7 is a schematic structural diagram of a push system according to an embodiment; FIG.

FIG. 8 is a schematic structural diagram of a receiving system according to an embodiment; FIG.

FIG. 9 is a schematic structural diagram of an advertisement data distribution system according to an embodiment; FIG.

FIG. 10 is a schematic structural diagram of a hardware of a server according to an embodiment; FIG.

FIG. 11 is a schematic structural diagram of hardware of a terminal device according to an embodiment.

detailed description

Embodiment 1

Please refer to FIG. 1 , which is a schematic flowchart of a method for publishing advertisement data provided by this embodiment. The method of this embodiment may be executed by a server, for example, by an advertisement data publishing server, and may be applied to a scenario in which an operator issues advertisement data to a plurality of smart television terminals.

A method for distributing advertisement data provided by this embodiment may be applied to an advertisement data publishing server. As shown in FIG. 1 , the method may include the following steps:

In step 110, advertisement data to be published is obtained.

There are many ways to obtain the advertisement data, and the operator may directly create the advertisement data on the advertisement data publishing server, and may obtain the advertisement data from the mobile storage or download the advertisement data from other cloud servers.

In step 120, the advertisement data is packaged and organized to form an advertisement data package file.

For example, when the operator needs to publish the advertisement data, the advertisement data publishing server edits and saves the advertisement data according to the operation event of the operator, releases the completed advertisement data, and automatically completes the data sorting and packaging of the advertisement data by means of the file. Work, obtain the advertising data package file to ensure that the smart TV terminal can download the advertisement data package file using a unified access address.

In step 130, based on the XMPP protocol, the download information of the advertisement data package file is sent to the target subscription number, so that the smart television terminal that has subscribed to the target subscription number downloads the advertisement data package file according to the download information.

For example, the advertisement data publishing server may include an XMPP message push end, and the smart TV terminal includes an XMPP message receiving end and an application application service (Application, APP), and the target subscription number may be an advertisement data publishing server. The chat room number established by the XMPP protocol on the Openfire instant messaging server. The advertisement data publishing server establishes a connection with a plurality of smart television terminals through a target subscription number on the Openfire instant messaging server, wherein the XMPP message push end can manage the target subscription number on the Openfire instant messaging server, and the smart television terminal subscribes to the target subscription number. .

After completing the data sorting and packaging work, the advertisement data publishing server issues a release notice to the XMPP message pusher to publish the advertisement data, and the release notice includes the download information of the advertisement data package file, and the target subscription number information; the XMPP message push Based on the XMPP protocol, the terminal sends the download information to the target subscription number according to the target subscription number information; the smart TV terminal subscribed to the target subscription number receives the download information from the target subscription number through the XMPP message receiving end, and actively receives the downloaded information. The advertisement application management service APP transmits the download information transmitted from the XMPP message receiving end, parses the download information, and obtains the download address information of the advertisement data package file included in the download information, using the HTTP protocol. Or the FTP protocol, downloading the advertisement data package file from the advertisement data publishing server, thereby completing the process of quickly pushing the entire advertisement data.

In this embodiment, the advertisement data publishing server automatically packs and organizes the obtained advertisement data to form an advertisement data package file, and sends the download information of the advertisement data package file to the target subscription number based on the XMPP protocol, so that the subscribed subscription is made. The smart TV terminal of the target subscription number downloads the advertisement data package file according to the download information. In this solution, the advertisement data publishing server establishes a communication connection with the smart television terminal through the subscription number based on the XMPP protocol, and automatically packs and organizes the advertisement data to form an advertisement data package file when the advertisement data publishing server acquires the advertisement data to be released. And promptly and actively push the download information of the advertisement data package file to the smart television terminal through the subscription number, so that the smart television terminal downloads the advertisement data package file in time according to the download information, thereby ensuring the timeliness of the advertisement data release and improving the operator's service quality.

Embodiment 2

Please refer to FIG. 2 , which is a schematic flowchart of a method for publishing advertisement data provided by this embodiment. The method can be applied to a server, for example, can be applied to an advertisement data publishing server. As shown in FIG. 2, the method can include the following steps:

In step 210, a request for a subscription number sent by the smart television terminal is received.

For example, the receiving and receiving smart TV terminal sends the application subscription number request based on the HTTP protocol or the FTP protocol, and the request subscription number request may include the device information of the smart television terminal, and is used to apply for issuing the Openfire to the XMPP message push end of the advertisement data publishing server. The instant messaging server transmits the target subscription number used by instant messaging. The device information may be a device identification number, that is, a device ID.

In step 220, in response to the application subscription number request, the target subscription number information is selected and returned to the smart television terminal, so that the smart television terminal subscribes to the target subscription number.

For example, after receiving the application subscription number request, the XMPP message push end of the advertisement data publishing server selects a related target subscription number in the subscription number sequence established in the Openfire instant messaging server, and returns the target subscription number information according to the Device ID. The XMPP message receiving end of the smart television terminal is configured to enable the smart television terminal to subscribe to the corresponding target subscription number according to the target subscription number information. The XMPP message pushing end of the advertisement data publishing server returns the target subscription number information to the smart television terminal, and can also return the address information of the Openfire instant messaging server where the target subscription number is located to the smart television terminal, and the returned data can be expanded. Encapsulation language (Extensible Markup Language, XML) or JavaScript Object Notation (JSON) data format is encapsulated.

In step 230, the advertisement data to be published is obtained.

In step 240, the advertisement data is packaged and organized to form an advertisement data package file.

In step 250, based on the XMPP protocol, the download information of the advertisement data package file is sent to the target subscription number, so that the smart television terminal that has subscribed to the target subscription number downloads the advertisement data package file according to the download information.

Optionally, after completing the data sorting and packaging work, the advertisement data publishing server sends a release notice to the XMPP message push end to release the advertisement data, where the release notice includes the download information of the advertisement data package file, and further includes the smart television terminal. End user group ID information; XMPP message push end, locates and finds all target subscription numbers associated with the end user group ID according to the end user group ID information, and Openfire instant communication responsible for managing each target subscription number The server address of the server, the XMPP message push end is based on the XMPP protocol, and the download information of the advertisement data package file is pushed to the target subscription number on the Openfire instant messaging server according to the server address. The smart TV terminal subscribed to the target subscription number obtains the download information of the advertisement data package file from the target subscription number through the XMPP message receiving end, and actively transmits the received download information to the advertisement application management service APP; the advertisement application management service APP After receiving the download information transmitted from the XMPP message receiving end, the download information is parsed, the download address information of the advertisement data package file included in the download information is obtained, and the advertisement data is downloaded from the advertisement data publishing server by using an HTTP protocol or an FTP protocol. Pack the file to complete the process of quickly pushing the entire ad data.

The user group of the smart TV terminal in the embodiment defines a group to which a plurality of terminal users belong in a group grouping manner, and each user group can subscribe to multiple subscription numbers for pushing messages, and the advertisement data is released. The server pushes a message to an end user group, and can push an instant message to multiple subscription numbers included in the group rent. The Openfire instant messaging server implements a mass sending mechanism for publishing instant messages for multiple smart TV terminals under each subscription number, while the XMPP messaging push terminal manages to publish instant messages for multiple subscription numbers under one user group. Mass distribution mechanism. Such a mechanism can not only realize centralized distribution of advertisement data, but also realize distributed deployment and distributed message push mechanism of Openfire instant communication server, thereby ensuring message processing capability of instant messaging mechanism of multiple smart television terminals and Reliability guarantee.

In this embodiment, the advertisement data distribution server establishes a connection with the smart television terminal in advance through the target subscription number, and automatically packs and organizes the advertisement data when the obtained advertisement data is formed, and forms an advertisement data package file, and the advertisement is based on the XMPP protocol. The download information of the data package file is sent to the target subscription number, so that the smart television terminal that has subscribed to the target subscription number downloads the advertisement data package file according to the download information. In this solution, the advertisement data publishing server establishes a communication connection with the smart television terminal through the subscription number based on the XMPP protocol, and automatically packs and organizes the advertisement data when the advertisement data to be released is obtained, forms an advertisement data package file, and promptly takes the initiative. The download information of the advertisement data package file is pushed to the smart TV terminal through the subscription number, so that the smart TV terminal downloads the advertisement data package file in time according to the download information, thereby ensuring the timeliness of the advertisement data and improving the service quality of the operator.

Embodiment 3

Please refer to FIG. 3 , which is a schematic flowchart of a method for publishing advertisement data provided by this embodiment. The method of this embodiment may be performed by a terminal device, for example, by a smart television terminal, and may be applied to a scenario in which an operator issues advertisement data to a plurality of smart television terminals.

As shown in FIG. 3, a method for distributing advertisement data provided by this embodiment may include the following steps:

In step 310, based on the XMPP protocol, download information of the advertisement data package file sent by the advertisement data distribution server to the target subscription number is obtained.

For example, the smart TV terminal may include an XMPP message receiving end, and the advertising data publishing server may include an XMPP message pushing end, and the target subscription number may be an XMPP message pushing end of the advertising data publishing server through the XMPP protocol on the Openfire instant messaging server. The chat room number established. The XMPP message pushing end of the advertisement data publishing server establishes a communication connection with the XMPP message receiving end of the smart television terminal through the target subscription number on the Openfire instant messaging server, wherein the XMPP message receiving end manages the target subscription number on the Openfire instant messaging server The smart TV terminal subscribes to the target subscription number.

The advertisement data publishing server is based on the XMPP protocol, and pushes the download information of the advertisement data package file to the target subscription number on the Openfire instant communication server through the XMPP message push terminal; the smart TV terminal is based on the XMPP protocol, and the XMPP message receiving end is from the target subscription number. Get the download information of the advertisement data package file.

In step 320, the advertisement data package file is downloaded according to the download information.

For example, the smart television terminal downloads the advertisement data package file according to the download information based on an HTTP protocol or an FTP protocol. The smart TV terminal may further include an advertisement application management service APP, and the advertisement application management service APP is responsible for processing the receiving, downloading, scheduling, and displaying of the advertisement data in the smart television terminal.

The XMPP message receiving end of the smart television terminal actively transmits the received download information to the advertisement application management service APP, and the advertisement application management service APP parses the download information, obtains the download address information of the advertisement data package file, and obtains the advertisement address information according to the download address information. The data publishing server downloads the advertisement data package file, and dispatches and displays the advertisement data after parsing the advertisement data package file.

In this embodiment, the smart TV terminal establishes a communication connection with the advertisement data publishing server through the target subscription number based on the XMPP protocol, and can receive the download information of the advertisement data package file that is immediately sent by the advertisement data publishing server to the target subscription number in real time, and is based on The HTTP protocol or the FTP protocol downloads the advertisement data package file according to the download information. The instant advertisement data published by the advertisement data publishing server can be received in time, and the request for querying and extracting the advertisement data is not required to be actively sent to the advertisement data publishing server, thereby ensuring the timeliness of the advertisement data issued by the operator and improving the service quality of the operator.

Embodiment 4

Please refer to FIG. 4 , which is a schematic flowchart of a method for publishing advertisement data provided by this embodiment. The method can be applied to a terminal device, and can include the following steps:

In step 410, a request for a subscription number is sent to the advertising data distribution server.

For example, after the smart TV terminal is turned on, the radio and television two-way network interface is initialized to ensure that the smart TV terminal can quickly access the advertisement data publishing server, and the XMPP message pushing client actively sends an application to the XMPP message pushing end of the advertisement data publishing server after booting. The subscription number request may send a request for a subscription number to the advertisement data publishing server based on the HTTP protocol or the FTP protocol, and apply for issuing a target subscription number used by the Openfire instant messaging server to transmit the instant message. The application subscription number request may include device information of the smart television terminal, and the device information may be a device identification number, that is, a device ID.

In step 420, the target subscription number information returned by the advertisement data distribution server in response to the application subscription number request is received.

For example, the XMPP message push end of the advertisement data publishing server responds to the application subscription number request, selects a related target subscription number in the established subscription number sequence in the Openfire instant messaging server, and returns the target subscription number information according to the above Device ID. The XMPP message receiving end of the smart TV terminal. The XMPP message pushing end of the advertisement data publishing server returns the target subscription number information to the smart television terminal, and can also return the address information of the Openfire instant messaging server where the target subscription number is located to the smart television terminal, and the returned data can be XML or The JSON data format is encapsulated.

In step 430, based on the XMPP protocol, the target subscription number is subscribed according to the target subscription number information.

For example, the XMPP message receiving end according to the smart TV terminal logs in to the Openfire instant messaging server according to the address information of the Openfire instant messaging server based on the XMPP protocol, and then issues a subscription request for subscribing to the target subscription number according to the target subscription number information, wherein the subscription request is in the subscription request. The target subscription number identification ID is included; the Openfire instant messaging server authenticates the smart television terminal according to the requirements of the XMPP protocol, and in response to the subscription request, the smart television terminal subscribes to the target subscription number successfully, and the smart television terminal establishes a communication connection with the Openfire instant communication server. At the same time, the smart TV terminal also establishes a communication connection with the advertisement data publishing server through the target subscription number.

In step 440, based on the XMPP protocol, the download information of the advertisement data package file sent by the advertisement data distribution server to the target subscription number is received.

Optionally, the smart television terminal receives, according to the XMPP protocol, download information of the advertisement data package file sent by the advertisement data publishing server to the target terminal user group on the Openfire instant communication server, where the target terminal user group includes at least one target subscription. number.

In step 450, the advertisement data package file is downloaded based on the download information.

For example, based on the HTTP protocol or the FTP protocol, the advertisement data package file is downloaded according to the download information.

In this embodiment, the smart TV terminal establishes a communication connection with the advertisement data publishing server through the target subscription number based on the XMPP protocol, and can receive the download information of the advertisement data package file that is immediately sent by the advertisement data publishing server to the target subscription number in real time, and is based on The HTTP protocol or the FTP protocol downloads the advertisement data package file according to the download information. In the solution, the smart TV terminal communicates with the advertisement data publishing server based on the XMPP protocol, and can receive the instant advertisement data published by the advertisement data publishing server in time, without actively requesting the advertisement data publishing server to issue a query and extract the advertisement data, thereby ensuring The timeliness of the operator's release of advertising data has improved the service quality of operators.

Embodiment 5

Please refer to FIG. 5 , which is a schematic flowchart of a method for publishing advertisement data provided by this embodiment. The method of the present implementation may be performed by a publishing system of advertisement data, for example, by an advertisement data publishing server and a smart television terminal, and may be applied to a scenario in which an operator issues advertisement data to a plurality of smart television terminals.

As shown in FIG. 5, a method for distributing advertisement data provided by this embodiment may include the following steps:

In step 510, the advertisement publishing server acquires the advertisement data to be published; packs and organizes the advertisement data to form an advertisement data package file; and sends the download information of the advertisement data package file to the target subscription number based on the XMPP protocol.

There are many ways to obtain the advertisement data, and the operator may directly create the advertisement data on the advertisement data publishing server, or may obtain the advertisement data from the mobile storage or download the advertisement data from other cloud servers.

For example, when the operator publishes the advertisement data, the advertisement data publishing server edits and saves the advertisement data according to the operation event of the operator, publishes the completed advertisement data, and automatically completes the work of sorting and packaging the data of the advertisement data by the file, and obtains the work. The advertisement data is packaged to ensure that the smart TV terminal can download the advertisement data package file using a unified access address.

The advertisement data publishing server may include an XMPP message pushing end, and the smart TV terminal may include an XMPP message receiving end and an advertisement application management service APP, and the target subscription number may be an advertisement data publishing server through the XMPP protocol on the Openfire instant messaging server. The chat room number established. The advertisement data publishing server establishes a connection with a plurality of smart television terminals through a target subscription number on the Openfire instant messaging server, wherein the XMPP message receiving end manages the target subscription number on the Openfire instant messaging server, and the smart television terminal subscribes to the target subscription number.

After completing the data sorting and packaging work, the advertisement data publishing server issues a release notice to the XMPP message pusher to publish the advertisement data, and the release notice includes the download information of the advertisement data package file, and the target subscription number information; the XMPP message push Based on the XMPP protocol, the terminal sends the download information to the target subscription number according to the target subscription number information; the smart TV terminal subscribed to the target subscription number receives the download information from the target subscription number through the XMPP message receiving end, and actively receives the downloaded information. The advertisement application management service APP transmits the download information transmitted from the XMPP message receiving end, parses the download information, and obtains the download address information of the advertisement data package file included in the download information, which may be HTTP. The protocol or the FTP protocol downloads the advertisement data package file from the advertisement data publishing server, thereby completing the process of quickly pushing the entire advertisement data.

In step 520, the smart television terminal acquires download information of the advertisement data package file from the target subscription number based on the XMPP protocol; and downloads the advertisement data package file according to the download information.

For example, the smart TV terminal may include an XMPP message receiving end, and the advertising data publishing server may include an XMPP message pushing end, and the target subscription number may be an XMPP message pushing end of the advertising data publishing server through the XMPP protocol on the Openfire instant messaging server. The chat room number established. The XMPP message push end of the advertisement data publishing server establishes a communication connection with the XMPP message receiving end of the smart TV terminal through the target subscription number on the Openfire instant messaging server, wherein the XMPP message receiving end can manage the target subscription on the Openfire instant messaging server. No. The smart TV terminal subscribes to the target subscription number.

The advertisement data publishing server may push the download information of the advertisement data package file to the target subscription number on the Openfire instant messaging server through the XMPP message pushing terminal based on the XMPP protocol; the smart television terminal may subscribe to the target through the XMPP message receiving end according to the XMPP protocol. Get the download information of the package data of the advertisement data. The smart TV terminal may further include an advertisement application management service APP, and the advertisement application management service APP is responsible for processing the receiving, downloading, scheduling, and displaying of the advertisement data in the smart television terminal.

Optionally, the smart television terminal may download the advertisement data package file according to the download information based on an HTTP protocol or an FTP protocol.

In this embodiment, the advertisement publishing server sends the downloaded information of the packaged advertisement data package file to the target subscription number in real time based on the XMPP protocol, and the smart television terminal acquires the download information from the target subscription number in time based on the XMPP protocol, and The advertisement data package file is downloaded according to the download information based on the HTTP protocol or the FTP protocol. In this solution, the advertisement data publishing server establishes a communication connection with the smart television terminal through the subscription number based on the XMPP protocol, and automatically collects and organizes the advertisement data to form an advertisement data package file when the advertisement data to be released is obtained, and promptly takes the initiative. The download information of the advertisement data package file is pushed to the smart TV terminal through the subscription number, and the smart TV terminal downloads the advertisement data package file in time according to the download information, thereby ensuring the timeliness of the advertisement data and improving the service quality of the operator.

Embodiment 6

Please refer to FIG. 6 , which is a schematic flowchart of a method for publishing advertisement data provided by this embodiment.

The method for distributing the advertisement data provided in this embodiment can be applied to the advertisement data distribution system, for example, to the IP two-way cable television network system. As shown in FIG. 6, the method may include the following steps:

In step 610, the smart television terminal sends a request for a subscription number to the advertisement data distribution server.

For example, after the smart TV terminal is turned on, the radio and television two-way network interface is initialized to ensure that the smart TV terminal can quickly access the advertisement data publishing server, and the XMPP message pushing client actively sends an application to the XMPP message pushing end of the advertisement data publishing server after booting. The subscription number request, request to issue the target subscription number used by the Openfire instant messaging server to transmit instant messages. The application subscription number request may include device information of the smart television terminal, and the device information may be a device identification number, that is, a Device ID. The smart TV terminal can send an application subscription number request based on the HTTP protocol or the FTP protocol.

In step 620, the advertisement data publishing server receives the application subscription number request sent by the smart television terminal; in response to the application subscription number request, the target subscription number information is selected and returned to the smart television terminal.

For example, the application subscription number request received by the advertisement data publishing server may include device information of the smart television terminal, and is used to apply to the XMPP message pusher of the advertisement data publishing server to issue a target subscription number used by the Openfire instant messaging server to transmit the instant message. The device information may be a device identification number, that is, a device ID.

After receiving the application subscription number request, the XMPP message push end of the advertisement data publishing server selects a related target subscription number in the established subscription number sequence in the Openfire instant messaging server, and returns the target subscription number information to the device ID according to the device ID. The XMPP message receiving end of the corresponding smart television terminal is configured to enable the smart television terminal to subscribe to the corresponding target subscription number according to the target subscription number information. The XMPP message pushing end of the advertisement data publishing server returns the target subscription number information to the smart television terminal, and can also return the address information of the Openfire instant messaging server where the target subscription number is located to the smart television terminal, and the returned data can be XML or The JSON data format is encapsulated.

In step 630, the smart television terminal receives the target subscription number information returned by the advertisement data distribution server in response to the application subscription number request; and based on the XMPP protocol, subscribes to the target subscription number according to the target subscription number information.

The XMPP message receiving end of the smart TV terminal is based on the XMPP protocol, and logs in to the Openfire instant messaging server according to the address information of the Openfire instant messaging server, and issues a subscription request for subscribing to the target subscription number according to the target subscription number information, wherein the subscription request includes the target subscription. No. ID; Openfire instant messaging server authenticates the smart TV terminal according to the requirements of the XMPP protocol. In response to the subscription request, the smart TV terminal subscribes to the target subscription number successfully, and the smart TV terminal establishes a communication connection with the Openfire instant communication server, and the smart TV The terminal also establishes a communication connection with the advertisement data publishing server through the target subscription number.

In step 640, the advertisement publishing server acquires the advertisement data to be published; packs and organizes the advertisement data to form an advertisement data package file; and sends the download information of the advertisement data package file to the target subscription number based on the XMPP protocol.

In step 650, the smart television terminal acquires download information of the advertisement data package file from the target subscription number based on the XMPP protocol; and downloads the advertisement data package file according to the download information.

The smart television terminal may download the advertisement data package file according to the download information based on an HTTP protocol or an FTP protocol.

In this embodiment, the advertisement publishing server sends the downloaded information of the packaged advertisement data package file to the target subscription number in real time based on the XMPP protocol, and the smart television terminal acquires the download information from the target subscription number in time based on the XMPP protocol, and The advertisement data package file is downloaded according to the download information based on the HTTP protocol or the FTP protocol. In this solution, the advertisement data publishing server establishes a communication connection with the smart television terminal through the subscription number based on the XMPP protocol, and automatically packs and organizes the advertisement data when the advertisement data to be released is obtained, forms an advertisement data package file, and promptly takes the initiative. The download information of the advertisement data package file is pushed to the smart TV terminal through the subscription number, and the smart TV terminal downloads the advertisement data package file in time according to the download information, thereby ensuring the timeliness of the advertisement data and improving the service quality of the operator.

The following is an embodiment of the advertisement data distribution system provided by the embodiment. The advertisement data distribution system and the advertisement data distribution method belong to the same inventive concept, and details not specifically described in the embodiment of the system may be Reference is made to the embodiments of the above method.

Example 7

Please refer to FIG. 7 , which is a schematic structural diagram of a push system provided by this embodiment. The push system 700 provided in this embodiment can be configured in an advertisement data publishing server, and can be applied to an IP two-way cable television network. The system can include the following contents:

The application subscription number request receiving module 710 is configured to receive the application subscription number request sent by the smart television terminal.

The application subscription number request response module 720 is configured to respond to the application subscription number request, and select the target subscription number information to return to the smart television terminal, so that the smart television terminal subscribes to the target subscription number.

The advertisement data obtaining module 730 is configured to acquire advertisement data to be published.

The package sorting module 740 is configured to package and organize the advertisement data to form an advertisement data package file.

The download information sending module 750 is configured to send the download information of the advertisement data package file to the target subscription number based on the XMPP protocol, so that the smart television terminal subscribed to the target subscription number downloads the advertisement data package file according to the download information.

Optionally, the download information sending module 750 is configured to: send the download information of the advertisement data package file to the target terminal user group on the Openfire instant messaging server based on the XMPP protocol, where the target terminal user group includes at least one target subscription. No., so that the smart TV terminal that has subscribed to the target subscription number downloads the advertisement data package file according to the download information.

The smart TV terminal can send an application subscription number request based on the HTTP protocol or the FTP protocol.

In this embodiment, the advertisement data publishing server automatically packs and organizes the obtained advertisement data to form an advertisement data package file, and sends the download information of the advertisement data package file to the target subscription number based on the XMPP protocol, so that the subscribed subscription is made. The smart TV terminal of the target subscription number downloads the advertisement data package file according to the download information. In this solution, the advertisement data publishing server establishes a communication connection with the smart television terminal through the subscription number based on the XMPP protocol, and automatically packs and organizes the advertisement data when the advertisement data to be released is obtained, forms an advertisement data package file, and promptly takes the initiative. The download information of the advertisement data package file is pushed to the smart TV terminal through the subscription number, so that the smart TV terminal downloads the advertisement data package file in time according to the download information, thereby ensuring the timeliness of the advertisement data and improving the service quality of the operator.

Example eight

Please refer to FIG. 8 , which is a schematic structural diagram of a receiving system according to this embodiment. The receiving system 800 provided in this embodiment can be configured in a smart television terminal and can be applied to an IP two-way cable television network. The system can include the following contents:

The application subscription number request sending module 810 is configured to send an application subscription number request to the advertisement data publishing server based on the HTTP protocol or the FTP protocol.

The target subscription number information receiving module 820 is configured to receive the target subscription number information returned by the advertisement data publishing server in response to the request subscription number request.

The subscription module 830 is configured to subscribe to the target subscription number according to the target subscription number information based on the XMPP protocol.

The download information receiving module 840 is configured to receive download information of the advertisement data package file sent by the advertisement data publishing server to the target subscription number based on the XMPP protocol.

The package file download module 850 is configured to download the advertisement data package file according to the download information.

For example, the package file download module 850 is configured to download the advertisement data package file according to the download information based on an HTTP protocol or an FTP protocol.

Optionally, the subscription module 830 is configured to: according to the XMPP protocol, log in to the Openfire instant messaging server according to the Openfire instant messaging server address information in the target subscription number information; and subscribe to Openfire according to the target subscription number identifier ID in the target subscription number information. The target subscription number on the instant messaging server.

The download information receiving module 840 is configured to: according to the XMPP protocol, receive download information of the advertisement data package file sent by the advertisement data publishing server to the target terminal user group on the Openfire instant communication server, where the target terminal user group includes at least one target Subscription number.

Example nine

Please refer to FIG. 9 , which is a schematic structural diagram of a publishing system for advertising data provided by this embodiment. The advertisement data distribution system 900 provided in this embodiment can be applied to an IP two-way cable television network, and the system can include a push system 700 configured in an advertisement data distribution server and a receiving system 800 disposed in the smart television terminal, wherein :

The push system 700 of the advertisement data distribution server may include: an application subscription number request receiving module 710, an application subscription number request response module 720, an advertisement data acquisition module 730, a package collation module 740, and a download information transmission module 750.

The application subscription number request receiving module 710 is configured to receive the application subscription number request sent by the smart television terminal. The application subscription number request response module 720 is configured to respond to the application subscription number request, and select the target subscription number information to return to the smart television terminal.

The download information sending module 750 is configured to send the download information of the advertisement data package file to the target subscription number based on the XMPP protocol.

The receiving system 800 of the smart television terminal may include: an application subscription number request sending module 810, a target subscription number information receiving module 820, a subscription module 830, a download information receiving module 840, and a package file downloading module 850.

The application subscription number request sending module 810 is configured to send a request subscription number request to the advertisement data publishing server.

For example, the application subscription number request sending module 810 is configured to send an application subscription number request based on the HTTP protocol or the FTP protocol.

The download information receiving module 840 is configured to obtain, by the smart television terminal, the download information of the advertisement data package file from the target subscription number based on the XMPP protocol.

Optionally, the package file downloading module 850 is configured to download the advertisement data package file according to the download information according to an HTTP protocol or an FTP protocol.

The embodiment further provides a computer readable storage medium storing computer executable instructions for performing any of the above methods.

As shown in FIG. 10, it is a schematic diagram of a hardware structure of a server provided by this embodiment, and the server may be the foregoing advertisement data publishing server. As shown in FIG. 10, the server may include a processor 1010 and a memory 1020; and may further include a communication interface 1030 and a bus 1040.

The processor 1010, the memory 1020, and the communication interface 1030 can complete communication with each other through the bus 1040. Communication interface 1030 can be used for information transfer. The processor 1010 can invoke logic instructions in the memory 1020 to perform any of the methods of the above-described embodiments.

As shown in FIG. 11, FIG. 11 is a schematic diagram of a hardware structure of a terminal device according to the embodiment, where the terminal device may be a smart television terminal. As shown in FIG. 8, the terminal device includes one or more processors 1110 and a memory 1120. In Fig. 11, a processor 1110 is taken as an example. The terminal device may further include: an input device 1130 and an output device 1140. The processor 1110, the memory 1120, the input device 1130, and the output device 1140 in the terminal device may be connected by a bus or other means, and the bus connection is taken as an example in FIG. The input device 1130 can receive input digital or character information, and the output device 1140 can include a display device such as a display screen.

The memory 1120 is a computer readable storage medium that can be used to store software programs, computer executable programs, and modules. The processor 1110 performs various functional applications and data processing by executing software programs, instructions, and modules stored in the memory 1120 to implement any of the above embodiments.

The input device 1130 can be configured to receive input numeric or character information and to generate key signal inputs related to user settings and function control of the terminal device. The output device 1140 may include a display device such as a display screen. The terminal device of this embodiment may further include a communication device 1150 that transmits and/or receives information through a communication network.

Both the memory 1020 and the memory 1120 may include a storage program area and a storage data area, and the storage program area may store an operating system and an application required for at least one function. The storage data area can store data and the like created according to the use of the corresponding device. Further, the memory may include, for example, a volatile memory of a random access memory, and may also include a non-volatile memory. For example, at least one disk storage device, flash memory device, or other non-transitory solid state storage device.

Moreover, when the logic instructions in the memory 1020 and the memory 1120 described above can each be implemented in the form of a software functional unit and sold or used as a stand-alone product, the logic instructions can be stored in a computer readable storage medium. The solution in the present disclosure may be embodied in the form of a computer software product, which may be stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, a network device, etc.) All or part of the steps of the method described in this embodiment are performed.

The storage medium may be a non-transitory storage medium or a transitory storage medium. The non-transitory storage medium may include: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. medium.

All or part of the processes in the foregoing embodiment may be completed by a computer program indicating related hardware, and the program may be stored in a non-transitory computer readable storage medium, and when the program is executed, may include the above The flow of an embodiment of the method.

Industrial applicability

The advertisement data publishing method, the push system, the receiving system and the advertisement data publishing system provided by the disclosure enable the smart television terminal to download the advertisement data package file in time according to the download information, thereby ensuring the timeliness of the advertisement data and improving the operator's service quality.

Claims

A method for distributing advertisement data is applied to an advertisement data publishing server, and the method includes:

Get the advertising data to be published;

Packing and sorting the advertisement data to form an advertisement data package file;

Sending the download information of the advertisement data package file to the target subscription number on the instant messaging server based on the scalable communication and presentation protocol XMPP, so that the smart television terminal subscribed to the target subscription number downloads the location according to the download information The advertising data package file.
The method of claim 1, wherein before the obtaining the advertisement data to be released, the method further comprises:

Receiving an application subscription number request sent by the smart television terminal;

In response to the request subscription number request, the selected target subscription number information is returned to the smart television terminal to cause the smart television terminal to subscribe to the target subscription number.
The method of claim 2, wherein the receiving the request subscription number request sent by the smart television terminal comprises: receiving an application subscription number request sent by the smart television terminal based on an HTTP protocol or an FTP protocol.
A method for distributing advertisement data, which is applied to a smart television terminal, includes:

Receiving download information of the advertisement data package file of the target subscription number sent by the advertisement data publishing server to the instant communication server based on the scalable communication and presentation protocol XMPP;

Downloading the advertisement data package file according to the download information.
The method of claim 3, wherein the receiving, by the XMPP protocol, before the downloading information of the package file of the advertisement data of the target subscription number pushed by the advertisement data publishing server to the instant messaging server, further comprises:

Send a request for a subscription number to the advertising data publishing server;

Receiving target subscription number information returned by the advertisement data publishing server in response to the application subscription number request;

The target subscription number is subscribed according to the target subscription number information based on the XMPP protocol.
The method of claim 5 wherein said request to send an application subscription number to the advertising data distribution server comprises:

The advertisement data package file is downloaded according to the download information based on an HTTP protocol or an FTP protocol.
A method for distributing advertisement data is applied to an IP two-way cable television network, and the method includes:

The advertisement publishing server obtains the advertisement data to be released; packages and organizes the advertisement data to form an advertisement data package file; and the advertisement distribution server sends the download information of the advertisement data package file based on the scalable communication and presentation protocol XMPP protocol. The target subscription number to the instant messaging server;

The smart television terminal acquires the download information of the advertisement data package file from the target subscription number based on the XMPP protocol; the smart television terminal downloads the advertisement data package file according to the download information.
The method of claim 7, wherein before the advertisement publishing server obtains the advertisement data to be released, the method further comprises:

The smart television terminal sends an application subscription number request to the advertisement data publishing server;

The advertisement data distribution server receives the application subscription number request sent by the smart television terminal; the advertisement data distribution server returns the target subscription number information to the smart television terminal in response to the application subscription number request;

The smart television terminal receives the target subscription number information returned by the advertisement data publishing server in response to the application subscription number request; the smart television terminal subscribes to the target subscription number according to the target subscription number information based on the XMPP protocol.
A push system is applied to an advertisement data publishing server, comprising: an advertisement data acquisition module, configured to obtain advertisement data to be released;

a packaging and collating module, configured to package and organize the advertisement data to form an advertisement data package file;

The download information sending module is configured to send the download information of the advertisement data package file to a target subscription number on the instant messaging server based on the extensible communication and presentation protocol XMPP protocol, so that the smart TV subscribed to the target subscription number is The terminal downloads the advertisement data package file according to the download information.
A receiving system applied to a smart television terminal includes:

The download information receiving module is configured to receive download information of the advertisement data package file of the target subscription number sent by the advertisement data publishing server to the instant communication server based on the scalable communication and presentation protocol XMPP protocol;

The package file download module is configured to download the advertisement data package file according to the download information.
A publishing system for advertising data, applied to an IP two-way cable television network, the system comprising: a pushing system and a receiving system;

The push system includes: an advertisement data acquisition module, a package collation module, and a download information sending module;

The advertisement data obtaining module is configured to acquire advertisement data to be released;

The packaging and collating module is configured to package and organize the advertisement data to form an advertisement data package file;

The download information sending module is configured to send the download information of the advertisement data package file to a target subscription number on the instant messaging server based on the scalable communication and presentation protocol XMPP protocol;

The receiving system includes: a download information receiving module and a package file downloading module;

The download information receiving module is configured to acquire, by the smart television terminal, download information of the advertisement data package file from the target subscription number based on an XMPP protocol;

The package file downloading module is configured to download the advertisement data package file according to the download information.
The system of claim 11, wherein the receiving system further comprises: an application subscription number request sending module, a target subscription number information receiving module, and a subscription module;

The application subscription number request sending module is configured to send an application subscription number request to the advertisement data publishing server;

The target subscription number information receiving module is configured to receive target subscription number information returned by the advertisement data publishing server in response to the application subscription number request;

The subscription module is configured to subscribe to the target subscription number according to the target subscription number information based on an XMPP protocol;

The push system further includes: an application subscription number request receiving module and an application subscription number request response module;

The application subscription number request receiving module is configured to receive an application subscription number request sent by the smart television terminal;

The application subscription number request response module is configured to respond to the application subscription number request, and select target subscription number information to return to the smart television terminal.
A computer readable storage medium storing computer executable instructions for performing the method of any of claims 1-8.