CN107124628A - The dissemination method and system of a kind of ad data - Google Patents
The dissemination method and system of a kind of ad data Download PDFInfo
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- CN107124628A CN107124628A CN201710327633.7A CN201710327633A CN107124628A CN 107124628 A CN107124628 A CN 107124628A CN 201710327633 A CN201710327633 A CN 201710327633A CN 107124628 A CN107124628 A CN 107124628A
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- data
- intelligent television
- television terminal
- packaging file
- xmpp
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
- H04N21/8355—Generation of protective data, e.g. certificates involving usage data, e.g. number of copies or viewings allowed
- H04N21/83555—Generation of protective data, e.g. certificates involving usage data, e.g. number of copies or viewings allowed using a structured language for describing usage rules of the content, e.g. REL
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/854—Content authoring
- H04N21/8543—Content authoring using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML]
Abstract
The embodiment of the invention discloses a kind of dissemination method of ad data and system.Wherein, a kind of dissemination method of ad data includes, and obtains ad data to be released;Ad data is packed and arranged, ad data packaging file is formed;Based on XMPP, the download information of ad data packaging file is sent to target subscription number, so that the Intelligent television terminal of objective of subscription subscription number is according to download information downloading advertising data packaging file.In this programme, ad data publisher server is based on XMPP, communication is set up by subscription number and Intelligent television terminal to be connected, when getting ad data to be released, it is automatic that ad data packaging file is formed to ad data packing and arrangement, and push the download information to Intelligent television terminal actively by subscription number in time, so that Intelligent television terminal is according to the timely downloading advertising data packaging file of download information, the promptness of ad data is ensure that, the service quality of operator is improved.
Description
Technical field
The present invention relates to the dissemination method and system in instant messaging field, more particularly to a kind of ad data.
Background technology
Be flooded with advertisement in the modern life everywhere, commercial advertisement be enterprise promote the sale of products, dominate the market, the one of utility service
Important form is planted, effect advertisement is government department, social cause unit or even the personal various bulletins of popularization, notice, the weight of statement
Want mode.
Delivering the conventional method of television advertising data mainly has two kinds, and one kind is passed in a broadcast manner on CABLE lines
The method for sending newest advertising data information, this method effectively can deliver ad data to television, but need long-term
Data transfer bandwidth is taken, and is unidirectional delivery, is not inconsistent with CHINA RFTCOM Co Ltd Two-way now, intelligentized requirement;It is another
It is the method inquired about based on IP bilateral networks by TV set timing and extract newest advertising data information, this method can also
Ad data effectively is delivered to television, but due to needing TV set timing active inquiry and extracting advertising data information, is made
TV set terminal can not receive newest television advertising data in time, be not suitable for delivering high wide required to transmission promptness
Accuse data.
The content of the invention
To solve Related Technical Issues, the present invention provides the dissemination method and system of a kind of ad data, advertisement can be achieved
Publisher server is actively in time to multiple Intelligent television terminal advertisement data.
To achieve the above object, the embodiment of the present invention is adopted the following technical scheme that:
In a first aspect, the embodiments of the invention provide a kind of dissemination method of ad data, applied to the two-way wired electricity of IP
View network, methods described includes:
Obtain ad data to be released;
The ad data is packed and arranged, ad data packaging file is formed;
Based on XMPP, the download information of the ad data packaging file is sent to target subscription number, so that
The Intelligent television terminal for subscribing to the target subscription number downloads the ad data packaging file according to the download information.
Second aspect, the embodiments of the invention provide a kind of dissemination method of ad data, applied to the two-way wired electricity of IP
View network, methods described includes:
Based on XMPP, the ad data packaging file that ad data publisher server is sent to target subscription number is received
Download information;
Based on http protocol or File Transfer Protocol, the ad data packaging file is downloaded according to the download information.
The third aspect, the embodiments of the invention provide a kind of dissemination method of ad data, applied to the two-way wired electricity of IP
View network, methods described includes:
Ad distribution server obtains ad data to be released;The ad data is packed and arranged, is formed
Ad data packaging file;Based on XMPP, the download information of the ad data packaging file is sent to target and subscribed to
Number;
Intelligent television terminal is subscribed under number acquisition ad data packaging file based on XMPP from the target
Information carrying ceases;Based on http protocol or File Transfer Protocol, the ad data packaging file is downloaded according to the download information.
Fourth aspect, correspondence of the embodiment of the present invention provides a kind of delivery system of ad data, has applied to IP is two-way
Line TV network, the system includes:
Ad data acquisition module, the ad data to be released for obtaining;
Packing sorting module, for the ad data to be packed and arranged, forms ad data packaging file;
Download information sending module, for based on XMPP, the download information of the ad data packaging file to be sent out
Target subscription number is sent to, so as to subscribe to the Intelligent television terminal of the target subscription number according to being downloaded the download information
Ad data packaging file.
5th aspect, correspondence of the embodiment of the present invention provides a kind of delivery system of ad data, has applied to IP is two-way
Line TV network, the system includes:
Download information receiving module, for based on XMPP, reception ad data publisher server to be sent to target and ordered
The download information of the ad data packaging file for the number of readding;
Packaging file download module, for based on http protocol or File Transfer Protocol, being downloaded according to the download information described wide
Accuse data packaging file.
6th aspect, correspondence of the embodiment of the present invention provides a kind of delivery system of ad data, has applied to IP is two-way
Line TV network, the system includes:The supplying system of ad data publisher server and the reception system of Intelligent television terminal;
The supplying system of the ad data publisher server, including:Ad data acquisition module, packing sorting module and
Download information sending module;
Ad data acquisition module, the ad data to be released for obtaining;
Packing sorting module, for the ad data to be packed and arranged, forms ad data packaging file;
Download information sending module, for based on XMPP, the download information of the ad data packaging file to be sent out
It is sent to target subscription number;
The reception system of the Intelligent television terminal, including:Download information receiving module and packaging file download module;
Download information receiving module, is based on XMPP for Intelligent television terminal and is subscribed to from the target described in number acquisition
The download information of ad data packaging file;
Packaging file download module, for based on http protocol or File Transfer Protocol, being downloaded according to the download information described wide
Accuse data packaging file.
The beneficial effect that technical scheme provided in an embodiment of the present invention is brought:
In the technical program, the automatic ad data to getting of ad data publisher server is packed and arranged,
Ad data packaging file is formed, based on XMPP, the download information of ad data packaging file is sent to target and subscribed to
Number, so that the Intelligent television terminal of objective of subscription subscription number is according to download information downloading advertising data packaging file.In we
In case, ad data publisher server is based on XMPP and sets up to communicate by subscription number and Intelligent television terminal to be connected, when
When getting ad data to be released, ad data packaging file is formed to ad data packing and arrangement automatically, and in time
Actively by subscribe to number to Intelligent television terminal advertisement data packaging file download information so that Intelligent television terminal
According to the timely downloading advertising data packaging file of download information, it is ensured that the promptness of ad data, the clothes of operator are improved
Business quality.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, institute in being described below to the embodiment of the present invention
The accompanying drawing needed to use is briefly described, it should be apparent that, drawings in the following description are only some implementations of the present invention
Example, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to present invention implementation
The content and these accompanying drawings of example obtain other accompanying drawings.
Fig. 1 is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention one is provided;
Fig. 2 is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention two is provided;
Fig. 3 is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention three is provided;
Fig. 4 is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention four is provided;
Fig. 5 is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention five is provided;
Fig. 6 is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention six is provided;
Fig. 7 is a kind of configuration diagram of the delivery system for ad data that the embodiment of the present invention seven is provided;
Fig. 8 is a kind of configuration diagram of the delivery system for ad data that the embodiment of the present invention eight is provided;
Fig. 9 is a kind of configuration diagram of the delivery system for ad data that the embodiment of the present invention nine is provided.
Embodiment
For make present invention solves the technical problem that, the technical scheme that uses and the technique effect that reaches it is clearer, below
The technical scheme of the embodiment of the present invention will be described in further detail with reference to accompanying drawing, it is clear that described embodiment is only
It is a part of embodiment of the invention, rather than whole embodiments.Based on the embodiment in the present invention, those skilled in the art exist
The every other embodiment obtained under the premise of creative work is not made, the scope of protection of the invention is belonged to.
Embodiment one
Fig. 1 is refer to, it is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention one is provided.
The method of the present embodiment can be performed by ad data publisher server, can be applied to operator to multiple Intelligent television terminals
The scene of releasing advertisements data.
A kind of dissemination method for ad data that the present embodiment is provided, applied to IP two-way cable TV network networks, can be wrapped
Include following steps:
S110:Obtain ad data to be released.
Exemplary, obtaining the mode of ad data has a lot, can be that operating personnel directly issue clothes in ad data
Prepared advertising data on business device, can be that ad data is obtained from mobile memory, or downloaded at other Cloud Servers wide
Accuse data.
S120:Ad data is packed and arranged, ad data packaging file is formed.
For example, when operator needs releasing advertisements data, ad data publisher server is according to the behaviour of operating personnel
Make event edits and preserve ad data, issue intact ad data, and be automatically performed to these ad datas with file
Mode carries out the work of data preparation and packing, ad data packaging file is obtained, to ensure that Intelligent television terminal can be used
Unified reference address downloads the ad data packaging file.
S130:Based on XMPP, the download information of ad data packaging file is sent to target subscription number, so that
The Intelligent television terminal of objective of subscription subscription number is according to download information downloading advertising data packaging file.
Exemplary, an XMPP message can be included on ad data publisher server and pushes end, Intelligent television terminal
Upper to include an XMPP message receiving terminal and an advertisement applications management service APP, target subscription number can be ad data hair
The chatroom room number that cloth server is set up by XMPP on Openfire immediate service devices.Ad data issuing service
Device is set up with multiple Intelligent television terminals and is connected by the target subscription number on Openfire immediate service devices, wherein, XMPP disappears
Breath pushes the target subscription number on end pipe reason Openfire immediate service devices, and Intelligent television terminal subscribes to target subscription number.
Ad data publisher server pushes end after data preparation and packing work is completed, to XMPP message and sends and to send out
Cloth ad data makes an announcement, and this, which makes an announcement, includes the download information of ad data packaging file, in addition to target is ordered
The number of readding information;XMPP message pushes end group in XMPP, and download information is sent into target according to target subscription information and ordered
The number of readding;The Intelligent television terminal of objective of subscription subscription number, the lower information carrying of number reception is subscribed to by XMPP message receiving terminal from target
Breath, and the download information received is actively transferred to advertisement applications management service APP;Advertisement applications management service APP is received
, it is necessary to parse the download information after to the download information transmitted from XMPP message receiving terminal, the advertisement number wherein included is obtained
The download address information issued according to packaging file, finally using http protocol or File Transfer Protocol, from ad data publisher server
Downloading advertising data packaging file, so as to complete the processing procedure that whole ad data is quickly pushed.
To sum up, in the technical program, the automatic ad data to getting of ad data publisher server is packed
With arrangement, ad data packaging file is formed, based on XMPP, the download information of ad data packaging file is sent to mesh
Mark subscription number, so that the Intelligent television terminal of objective of subscription subscription number is according to download information downloading advertising data packaging file.
In this programme, ad data publisher server is based on XMPP and sets up the company of communicating with Intelligent television terminal by subscription number
Connect, when getting ad data to be released, ad data packaging file is formed to ad data packing and arrangement automatically, and
In time actively by subscribe to number to Intelligent television terminal advertisement data packaging file download information so that intelligent television
Terminal is according to the timely downloading advertising data packaging file of download information, it is ensured that the promptness of ad data, improves operator
Service quality.
Embodiment two
Fig. 2 is refer to, it is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention two is provided.
The present embodiment and the main distinction of embodiment one are that the present embodiment adds S210's and S220 on the basis of embodiment one
Content, and further provide S250 optional embodiment.
A kind of dissemination method for ad data that the present embodiment is provided, applied to IP two-way cable TV network networks, can be wrapped
Include following steps:
S210:Receive Intelligent television terminal and a number request is subscribed to based on the application that http protocol or File Transfer Protocol are sent.
Exemplary, a number request is subscribed in the application received includes the facility information of Intelligent television terminal, for wide
The XMPP message for accusing data distribution server pushes end, and application provides what Openfire immediate services device transmission instant message was used
Target subscription number.Wherein, facility information is preferably device id, i.e. Device ID.
S220:A number request is subscribed in response application, is chosen target subscription information and is returned to Intelligent television terminal, so that intelligence
The subscription number of television terminal objective of subscription.
Exemplary, the XMPP message of ad data publisher server pushes end and received after application subscription number request, foundation
In the subscription sequence set up in Openfire immediate service devices, the related target subscription number of selection one, and according to
Above-mentioned Device ID return to target subscription information the XMPP message receiving terminal of Intelligent television terminal, so that intelligent television
Terminal is according to the corresponding target subscription number of the target subscription information subscribing.Wherein, the XMPP of ad data publisher server disappears
While breath pushes end to Intelligent television terminal return target subscription information, target is also subscribed into a number place Openfire in the lump
The address information of immediate service device returns to Intelligent television terminal, and the data of return can be entered with XML or JSON data formats
Row encapsulation.
S230:Obtain ad data to be released.
S240:Ad data is packed and arranged, ad data packaging file is formed.
S250:Based on XMPP, the download information of ad data packaging file is sent to target subscription number, so that
The Intelligent television terminal of objective of subscription subscription number is according to download information downloading advertising data packaging file.
Optionally, ad data publisher server pushes end after data preparation and packing work is completed to XMPP message
Send and want making an announcement for releasing advertisements data, this, which makes an announcement, includes the download information of ad data packaging file, also wraps
Include the terminal user group id information of Intelligent television terminal;XMPP message pushes end, is positioned according to terminal user group id information
The target complete subscription number associated with terminal user group ID with finding, and it is responsible for the subscription number of each target
Openfire immediate service devices server address, XMPP message push end group in XMPP, according to the server address
The download information of ad data packaging file is pushed to the target subscription number on Openfire immediate service devices.Objective of subscription
The Intelligent television terminal of subscription number, is obtained under ad data packaging file by XMPP message receiving terminal from target subscription number
Information carrying is ceased, and the download information received actively is transferred into advertisement applications management service APP;Advertisement applications management service APP
Receive after the download information transmitted from XMPP message receiving terminal, it is necessary to parse the download information, it is wide that acquirement is wherein included
The download address information of data packaging file issue is accused, finally using http protocol or File Transfer Protocol, from ad data issuing service
Downloading advertising data packaging file on device, so as to complete the processing procedure that whole ad data is quickly pushed.
Wherein, the groups of users of the Intelligent television terminal in the present embodiment defines numerous terminals in the way of group is grouped and used
The group of family institute subordinate, each groups of users can include multiple subscription number for PUSH message, ad data issue clothes
Device be engaged in a terminal user group PUSH message, it is possible to push instant message to its multiple subscription number included.
Openfire immediate service devices are accomplished that the mass-sending that instant message is issued for multiple Intelligent television terminals under each subscription number
Mechanism, and XMPP message push end then manage be under a groups of users multiple subscription number issue instant message mass-sending
Mechanism.Such mechanism can both realize the centralization issue of ad data, and Openfire immediate service devices can be realized again
Distributed deployment, distributed message push-mechanism, so as to ensure that the instant message push mechanism to multiple Intelligent television terminals
Disposal ability and guaranteed reliability.
To sum up, in the technical program, ad data publisher server is whole beforehand through target subscription number and intelligent television
Connection is set up at end, and ad data is packed and arranged automatically in the ad data got, forms ad data packing
File, based on XMPP, is sent to target subscription number, so that objective of subscription by the download information of ad data packaging file
The Intelligent television terminal of subscription number is according to download information downloading advertising data packaging file.In this programme, ad data issue
Server is based on XMPP and is connected by subscribing to number to set up to communicate with Intelligent television terminal, when getting advertisement to be released
During data, ad data packaging file formed to ad data packing and arrangement automatically, and in time actively by subscribe to number to
The download information of Intelligent television terminal advertisement data packaging file, so that Intelligent television terminal is according to download information and at present
Carry ad data packaging file, it is ensured that the promptness of ad data, improve the service quality of operator.
Embodiment three
Fig. 3 is refer to, it is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention three is provided.
The method of the present embodiment can be performed by Intelligent television terminal, be can be applied to operator and issued wide to multiple Intelligent television terminals
Accuse the scene of data.
A kind of dissemination method for ad data that the present embodiment is provided, applied to IP two-way cable TV network networks, can be wrapped
Include following steps:
S310:Based on XMPP, the ad data that reception ad data publisher server is sent to target subscription number is beaten
The download information of APMB package.
Exemplary, an XMPP message receiving terminal, ad data publisher server can be included on Intelligent television terminal
On can include XMPP message and push end, target is subscribed to number XMPP message that can be ad data publisher server and pushed
The chatroom room number that end is set up by XMPP on Openfire immediate service devices.Ad data publisher server
XMPP message pushes end, by the target subscription number on Openfire immediate service devices, the XMPP message with Intelligent television terminal
Receiving terminal sets up communication connection, wherein, the target subscription number on XMPP message receiving terminal management Openfire immediate service devices, intelligence
Energy television terminal subscribes to target subscription number.
Ad data publisher server is based on XMPP, and push end by XMPP message actively takes immediately to Openfire
The download information for the target subscription advertisement data packaging file being engaged on device;Intelligent television terminal is based on XMPP, leads to
Cross the download information that XMPP message receiving terminal obtains ad data packaging file at target subscription number.
S320:Based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
Exemplary, an advertisement applications management service APP, advertisement applications management can also be included on Intelligent television terminal
Service APP is responsible for processing ad data in operations such as the reception of Intelligent television terminal, download, scheduling and displays.
The download information active transmission received is given above-mentioned advertisement applications by the XMPP message receiving terminal of Intelligent television terminal
Management service APP, advertisement applications management service APP parse the download information, obtain the download address of ad data packaging file
Information, according to download address information from ad data publisher server downloading advertising data packaging file, and in parsing advertisement number
After packaging file, scheduling and display ad data.
To sum up, in the technical program, Intelligent television terminal is based on XMPP, passes through target subscription number and ad data
Publisher server set up communication connection, can real-time reception ad data publisher server be sent to immediately target subscribe to number advertisement
The download information of data packaging file, and based on http protocol or File Transfer Protocol, pack literary according to download information downloading advertising data
Part.In this programme, Intelligent television terminal is based on XMPP and is connected with the communication of ad data publisher server, can receive in time
To ad data publisher server issue Instant Ads data, without active to ad data publisher server send inquiry and
Extract the request of ad data, it is ensured that the promptness of operator's releasing advertisements data, improve the service quality of operator.
Example IV
Fig. 4 is refer to, it is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention four is provided.
The present embodiment and the main distinction of embodiment three be, the present embodiment added on the basis of embodiment three S410, S420 and
S430 content, and further provide S440 optional embodiment.
A kind of dissemination method for ad data that the present embodiment is provided, applied to IP two-way cable TV network networks, can be wrapped
Include following steps:
S410:Based on http protocol or File Transfer Protocol, send application to ad data publisher server and subscribe to a number request.
Exemplary, Intelligent television terminal after powering, handles the initialization of broadcasting and TV bi-directional network interface, it is ensured that intelligence first
Energy television terminal can quickly access ad data publisher server, and XMPP message pushes client process module, after powering
Actively end being pushed to the XMPP message of ad data publisher server and sending application subscription number request, application provides Openfire and is
When the target that uses of server transport instant message subscribe to number.Wherein, a number request is subscribed in application includes Intelligent television terminal
Facility information, facility information is preferably device id, i.e. Device ID.
S420:Receive the response application of ad data publisher server and subscribe to number the returned target subscription information of request.
Exemplary, the XMPP message of ad data publisher server pushes end response application and subscribes to a number request, from
In the subscription sequence set up in Openfire immediate service devices, a related target subscription number is chosen, and according to above-mentioned
Device ID return to target subscription information the XMPP message receiving terminal of Intelligent television terminal.Wherein, ad data is issued
While the XMPP message of server pushes end to Intelligent television terminal return target subscription information, also target is subscribed in the lump
The address information of Openfire immediate service devices returns to Intelligent television terminal where number, the data of return can with XML or
JSON data formats are packaged.
S430:Based on XMPP, according to the subscription number of target subscription information subscribing target.
It is exemplary, Intelligent television terminal according to XMPP message receiving terminal be based on XMPP, be according to Openfire
When server address information log in the Openfire immediate service devices, ordered further according to target subscription delivering objective of subscription
The subscription request for the number of readding, wherein, subscribing to request includes a target subscription number mark ID;Openfire immediate service devices are according to XMPP
The requirement of agreement carries out verification process to Intelligent television terminal, responds subscription request, and Intelligent television terminal objective of subscription is subscribed to
Number success, Intelligent television terminal is set up communication with Openfire immediate services device and is connected, and correspondingly, is subscribed to simultaneously also by target
Number with ad data publisher server establish communication be connected.
S440:Based on XMPP, the ad data that reception ad data publisher server is sent to target subscription number is beaten
The download information of APMB package.
Optionally, Intelligent television terminal is based on XMPP, receives ad data publisher server and is sent to Openfire
The download information of the ad data packaging file of destination end user group on instant communication server, wherein, target terminal
Groups of users includes the subscription number of at least one target.
S450:Based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
To sum up, in the technical program, Intelligent television terminal is based on XMPP, passes through target subscription number and ad data
Publisher server set up communication connection, can real-time reception ad data publisher server be sent to immediately target subscribe to number advertisement
The download information of data packaging file, and based on http protocol or File Transfer Protocol, pack literary according to download information downloading advertising data
Part.In this programme, Intelligent television terminal is based on XMPP and is connected with the communication of ad data publisher server, can receive in time
To ad data publisher server issue Instant Ads data, without active to ad data publisher server send inquiry and
Extract the request of ad data, it is ensured that the promptness of operator's releasing advertisements data, improve the service quality of operator.
Embodiment five
Fig. 5 is refer to, it is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention four is provided.
The method of this implementation can be performed with ad data publisher server and Intelligent television terminal, can be applied to operator to many
The scene of individual Intelligent television terminal releasing advertisements data.
A kind of dissemination method for ad data that the present embodiment is provided, applied to IP two-way cable TV network networks, can be wrapped
Include following steps:
S510:Ad distribution server obtains ad data to be released;Ad data is packed and arranged, is formed
Ad data packaging file;Based on XMPP, the download information of ad data packaging file is sent to target subscription number.
Exemplary, obtaining the mode of ad data has a lot, can be that operating personnel directly issue clothes in ad data
Prepared advertising data on business device, can be that ad data is obtained from mobile memory, or downloaded at other Cloud Servers wide
Accuse data.
For example, when operator needs releasing advertisements data, ad data publisher server is according to the behaviour of operating personnel
Make event edits and preserve ad data, issue intact ad data, and be automatically performed to these ad datas with file
Mode carries out the work of data preparation and packing, ad data packaging file is obtained, to ensure that Intelligent television terminal can be used
Unified reference address downloads the ad data packaging file.
An XMPP message can be included on ad data publisher server to push on end, Intelligent television terminal including one
XMPP message receiving terminal and an advertisement applications management service APP, target subscription number can be that ad data publisher server leads to
Cross the chatroom room number that XMPP is set up on Openfire immediate service devices.Ad data publisher server passes through
Target subscription number on Openfire immediate service devices, sets up with multiple Intelligent television terminals and is connected, wherein, XMPP message is received
Target subscription number on end pipe reason Openfire immediate service devices, Intelligent television terminal subscribes to target subscription number.
Ad data publisher server pushes end after data preparation and packing work is completed, to XMPP message and sends and to send out
Cloth ad data makes an announcement, and this, which makes an announcement, includes the download information of ad data packaging file, in addition to target is ordered
The number of readding information;XMPP message pushes end group in XMPP, and download information is sent into target according to target subscription information and ordered
The number of readding;The Intelligent television terminal of objective of subscription subscription number, the lower information carrying of number reception is subscribed to by XMPP message receiving terminal from target
Breath, and the download information received is actively transferred to advertisement applications management service APP;Advertisement applications management service APP is received
, it is necessary to parse the download information after to the download information transmitted from XMPP message receiving terminal, the advertisement number wherein included is obtained
The download address information issued according to packaging file, finally using http protocol or File Transfer Protocol, from ad data publisher server
Downloading advertising data packaging file, so as to complete the processing procedure that whole ad data is quickly pushed.
S520:Intelligent television terminal subscribes to number lower information carrying for obtaining ad data packaging file based on XMPP from target
Breath;Based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
Exemplary, an XMPP message receiving terminal, ad data publisher server can be included on Intelligent television terminal
On can include XMPP message and push end, target is subscribed to number XMPP message that can be ad data publisher server and pushed
The chatroom room number that end is set up by XMPP on Openfire immediate service devices.Ad data publisher server
XMPP message pushes end, by the target subscription number on Openfire immediate service devices, the XMPP message with Intelligent television terminal
Receiving terminal sets up communication connection, wherein, the target subscription number on XMPP message receiving terminal management Openfire immediate service devices, intelligence
Energy television terminal subscribes to target subscription number.
Ad data publisher server is based on XMPP, and push end by XMPP message actively takes immediately to Openfire
The download information for the target subscription advertisement data packaging file being engaged on device;Intelligent television terminal is based on XMPP, leads to
Cross the download information that XMPP message receiving terminal obtains ad data packaging file at target subscription number.
An advertisement applications management service APP can also be included on Intelligent television terminal, advertisement applications management service APP is born
Duty processing ad data is in operations such as the reception of Intelligent television terminal, download, scheduling and displays.
The download information active transmission received is given above-mentioned advertisement applications by the XMPP message receiving terminal of Intelligent television terminal
Management service APP, advertisement applications management service APP parse the download information, obtain the download address of ad data packaging file
Information, according to download address information from ad data publisher server downloading advertising data packaging file, and in parsing advertisement number
After packaging file, scheduling and display ad data.
To sum up, in the technical program, ad distribution server is based on XMPP, the ad data that packing is put in order
The download information of packaging file is sent to target subscription number immediately, and Intelligent television terminal is based on XMPP, from target subscription number
The download information is obtained in time, and based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
In this programme, ad data publisher server is based on XMPP and sets up the company of communicating with Intelligent television terminal by subscription number
Connect, when getting ad data to be released, ad data packaging file is formed to ad data packing and arrangement automatically, and
In time actively by subscribe to number to Intelligent television terminal advertisement data packaging file download information, Intelligent television terminal
According to the timely downloading advertising data packaging file of download information, it is ensured that the promptness of ad data, the clothes of operator are improved
Business quality.
Embodiment six
Fig. 6 is refer to, it is a kind of schematic flow sheet of the dissemination method for ad data that the embodiment of the present invention four is provided.
The present embodiment and the main distinction of embodiment five be, the present embodiment added on the basis of embodiment five S610, S620 and
S630 content.
A kind of dissemination method for ad data that the present embodiment is provided, applied to IP two-way cable TV network networks, can be wrapped
Include following steps:
S610:Intelligent television terminal is based on http protocol or File Transfer Protocol, and sending application to ad data publisher server orders
The number of readding is asked.
Exemplary, Intelligent television terminal after powering, handles the initialization of broadcasting and TV bi-directional network interface, it is ensured that intelligence first
Energy television terminal can quickly access ad data publisher server, and XMPP message pushes client process module, after powering
Actively end being pushed to the XMPP message of ad data publisher server and sending application subscription number request, application provides Openfire and is
When the target that uses of server transport instant message subscribe to number.Wherein, a number request is subscribed in application includes Intelligent television terminal
Facility information, facility information is preferably device id, i.e. Device ID.
S620:Ad data publisher server receives the Shen that Intelligent television terminal is sent based on http protocol or File Transfer Protocol
Please the request of the number of subscription;A number request is subscribed in response application, is chosen target subscription information and is returned to Intelligent television terminal.
Exemplary, a number request is subscribed in the application that ad data publisher server is received includes Intelligent television terminal
Facility information, for pushing end to the XMPP message of ad data publisher server, Openfire immediate service devices are provided in application
The target subscription number that transmission instant message is used.Wherein, facility information is preferably device id, i.e. Device ID.
The XMPP message push end of ad data publisher server receives application and subscribed to after number request, and foundation exists
In the subscription sequence set up in Openfire immediate service devices, a related target subscription number is chosen, and according to above-mentioned
Device ID return to target subscription information the XMPP message receiving terminal of Intelligent television terminal, so that Intelligent television terminal
According to the corresponding target subscription number of the target subscription information subscribing.Wherein, the XMPP message of ad data publisher server is pushed away
It is also in the lump that Openfire where target subscription number is instant while sending end is to Intelligent television terminal return target subscription information
The address information of server returns to Intelligent television terminal, and the data of return can be sealed with XML or JSON data formats
Dress.
S630:Intelligent television terminal receives the response application of ad data publisher server and subscribes to number the returned target of request
Subscription information;Based on XMPP, according to the subscription number of target subscription information subscribing target.
Exemplary, the XMPP message of ad data publisher server pushes end response application and subscribes to a number request, from
In the subscription sequence set up in Openfire immediate service devices, a related target subscription number is chosen, and according to above-mentioned
Device ID return to target subscription information the XMPP message receiving terminal of Intelligent television terminal.Wherein, ad data is issued
While the XMPP message of server pushes end to Intelligent television terminal return target subscription information, also target is subscribed in the lump
The address information of Openfire immediate service devices returns to Intelligent television terminal where number, the data of return can with XML or
JSON data formats are packaged.
Intelligent television terminal according to XMPP message receiving terminal be based on XMPP, according to Openfire immediate service devices
Address information logs in the Openfire immediate service devices, further according to the subscription of target subscription delivering objective of subscription subscription number
Request, wherein, subscribing to request includes a target subscription number mark ID;Openfire immediate services device according to XMPP requirement
Verification process is carried out to Intelligent television terminal, subscription request, Intelligent television terminal objective of subscription subscription success, intelligence is responded
Television terminal is set up communication with Openfire immediate services device and is connected, correspondingly, simultaneously also by target subscription number and advertisement number
Communication connection is established according to publisher server.
S640:Ad distribution server obtains ad data to be released;Ad data is packed and arranged, is formed
Ad data packaging file;Based on XMPP, the download information of ad data packaging file is sent to target subscription number.
S650:Intelligent television terminal subscribes to number lower information carrying for obtaining ad data packaging file based on XMPP from target
Breath;Based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
To sum up, in the technical program, ad distribution server is based on XMPP, the ad data that packing is put in order
The download information of packaging file is sent to target subscription number immediately, and Intelligent television terminal is based on XMPP, from target subscription number
The download information is obtained in time, and based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
In this programme, ad data publisher server is based on XMPP and sets up the company of communicating with Intelligent television terminal by subscription number
Connect, when getting ad data to be released, ad data packaging file is formed to ad data packing and arrangement automatically, and
In time actively by subscribe to number to Intelligent television terminal advertisement data packaging file download information, Intelligent television terminal
According to the timely downloading advertising data packaging file of download information, it is ensured that the promptness of ad data, the clothes of operator are improved
Business quality.
The following is a kind of embodiment of the delivery system of ad data provided in an embodiment of the present invention, a kind of ad data
Delivery system belongs to same inventive concept with a kind of above-mentioned dissemination method of ad data, not detailed in the embodiment of system
The detail content of description, refers to the embodiment of the book above method.
Embodiment seven
Fig. 7 is refer to, it is a kind of configuration diagram of the delivery system for ad data that the embodiment of the present invention seven is provided.
A kind of delivery system 700 for ad data that the present embodiment is provided, is configured in ad data publisher server, should
For IP two-way cable TV network networks, following content can be included:
Apply for subscription request receiving module 710, Intelligent television terminal is based on http protocol or File Transfer Protocol is sent out for receiving
A number request is subscribed in the application sent.
Apply for subscription ask respond module 720, subscribe to a number request for responding application, choose target subscription information and return
Back to Intelligent television terminal, so that the subscription number of Intelligent television terminal objective of subscription.
Ad data acquisition module 730, the ad data to be released for obtaining.
Packing sorting module 740, for being packed and being arranged to ad data, forms ad data packaging file.
Download information sending module 750, for based on XMPP, the download information of ad data packaging file to be sent
To target subscription number, so that the Intelligent television terminal of objective of subscription subscription number packs literary according to download information downloading advertising data
Part.
It is preferred that, download information sending module 750, specifically for:Based on XMPP, by ad data packaging file
Download information is sent to the destination end user group on Openfire instant communication servers, and destination end user group includes
At least one target subscription number, so that the Intelligent television terminal of objective of subscription subscription number is according to download information downloading advertising data
Packaging file.
To sum up, in the technical program, the automatic ad data to getting of ad data publisher server is packed
With arrangement, ad data packaging file is formed, based on XMPP, the download information of ad data packaging file is sent to mesh
Mark subscription number, so that the Intelligent television terminal of objective of subscription subscription number is according to download information downloading advertising data packaging file.
In this programme, ad data publisher server is based on XMPP and sets up the company of communicating with Intelligent television terminal by subscription number
Connect, when getting ad data to be released, ad data packaging file is formed to ad data packing and arrangement automatically, and
In time actively by subscribe to number to Intelligent television terminal advertisement data packaging file download information so that intelligent television
Terminal is according to the timely downloading advertising data packaging file of download information, it is ensured that the promptness of ad data, improves operator
Service quality.
Embodiment eight
Fig. 8 is refer to, it is a kind of configuration diagram of the delivery system for ad data that the embodiment of the present invention eight is provided.
A kind of delivery system 800 for ad data that the present embodiment is provided, is configured in Intelligent television terminal, applied to IP
Two-way cable TV network network, can include following content:
Apply for subscription request sending module 810, for based on http protocol or File Transfer Protocol, issuing and taking to ad data
Business device sends application and subscribes to a number request.
Target subscription information receiving module 820, please for receiving the response application subscription number of ad data publisher server
Seek returned target subscription information.
Subscribing module 830, for based on XMPP, according to the subscription number of target subscription information subscribing target.
Download information receiving module 840, target is sent to for based on XMPP, receiving ad data publisher server
The download information of the ad data packaging file of subscription number.
Packaging file download module 850, for based on http protocol or File Transfer Protocol, according to download information downloads ad number
According to packaging file.
Subscribing module 830, specifically for:Based on XMPP, the Openfire in target subscription information is instant
Communication server address information, logs in Openfire instant communication servers;Target in target subscription information is subscribed to
Number mark ID subscribe to Openfire instant communication servers on target subscribe to number.
Download information receiving module 840, specifically for:Based on XMPP, receive ad data publisher server and send
The download information of the ad data packaging file of destination end user group on to Openfire instant communication servers, target
Terminal user group includes the subscription number of at least one target.
To sum up, in the technical program, Intelligent television terminal is based on XMPP, passes through target subscription number and ad data
Publisher server set up communication connection, can real-time reception ad data publisher server be sent to immediately target subscribe to number advertisement
The download information of data packaging file, and based on http protocol or File Transfer Protocol, pack literary according to download information downloading advertising data
Part.In this programme, Intelligent television terminal is based on XMPP and is connected with the communication of ad data publisher server, can receive in time
To ad data publisher server issue Instant Ads data, without active to ad data publisher server send inquiry and
Extract the request of ad data, it is ensured that the promptness of operator's releasing advertisements data, improve the service quality of operator.
Embodiment nine
Fig. 9 is refer to, it is a kind of configuration diagram of the delivery system for ad data that the embodiment of the present invention eight is provided.
A kind of delivery system 900 for ad data that the present embodiment is provided, applied to IP two-way cable TV network networks, including
It is configured at the supplying system 700 of ad data publisher server and is configured at the reception system 800 of Intelligent television terminal, wherein:
The supplying system 700 of ad data publisher server, can include:Apply for subscription request receiving module, application
Subscription ask respond module, ad data acquisition module, packing sorting module and download information sending module.
Apply for subscription request receiving module 710, Intelligent television terminal is based on http protocol or File Transfer Protocol is sent out for receiving
A number request is subscribed in the application sent.
Apply for subscription ask respond module 720, subscribe to a number request for responding application, choose target subscription information and return
Back to Intelligent television terminal.
Ad data acquisition module 730, the ad data to be released for obtaining.
Packing sorting module 740, for being packed and being arranged to ad data, forms ad data packaging file.
Download information sending module 750, for based on XMPP, the download information of ad data packaging file to be sent
To target subscription number.
The reception system 800 of Intelligent television terminal, can include:Apply for subscription request sending module, target subscription number
Information receiving module, subscribing module, download information receiving module and packaging file download module.
Apply for subscription request sending module 810, for based on http protocol or File Transfer Protocol, issuing and taking to ad data
Business device sends application and subscribes to a number request.
Target subscription information receiving module 820, please for receiving the response application subscription number of ad data publisher server
Seek returned target subscription information.
Subscribing module 830, for based on XMPP, according to the subscription number of target subscription information subscribing target.
Download information receiving module 840, XMPP is based on from a target subscription number acquisition advertisement for Intelligent television terminal
The download information of data packaging file.
Packaging file download module 850, for based on http protocol or File Transfer Protocol, according to download information downloads ad number
According to packaging file.
To sum up, in the technical program, ad distribution server is based on XMPP, the ad data that packing is put in order
The download information of packaging file is sent to target subscription number immediately, and Intelligent television terminal is based on XMPP, from target subscription number
The download information is obtained in time, and based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
In this programme, ad data publisher server is based on XMPP and sets up the company of communicating with Intelligent television terminal by subscription number
Connect, when getting ad data to be released, ad data packaging file is formed to ad data packing and arrangement automatically, and
In time actively by subscribe to number to Intelligent television terminal advertisement data packaging file download information, Intelligent television terminal
According to the timely downloading advertising data packaging file of download information, it is ensured that the promptness of ad data, the clothes of operator are improved
Business quality.
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art it is various it is obvious change,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although the present invention is carried out by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other more equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (10)
1. a kind of dissemination method of ad data, applied to IP two-way cable TV network networks, it is characterised in that methods described bag
Include:
Obtain ad data to be released;
The ad data is packed and arranged, ad data packaging file is formed;
Based on XMPP, the download information of the ad data packaging file is sent to target subscription number, so as to subscribe to
The Intelligent television terminal of the target subscription number downloads the ad data packaging file according to the download information.
2. the method as described in claim 1, it is characterised in that before acquisition ad data to be released, in addition to:
Receive the Intelligent television terminal and a number request is subscribed to based on the application that http protocol or File Transfer Protocol are sent;
A number request is subscribed in the response application, is chosen target subscription information and is returned to the Intelligent television terminal, so that described
Intelligent television terminal subscribes to the target subscription number.
3. a kind of dissemination method of ad data, applied to IP two-way cable TV network networks, it is characterised in that methods described bag
Include:
Based on XMPP, receive ad data publisher server and be sent under the ad data packaging file of target subscription number
Information carrying ceases;
Based on http protocol or File Transfer Protocol, the ad data packaging file is downloaded according to the download information.
4. method as claimed in claim 3, it is characterised in that described to be based on XMPP, receives ad data issuing service
Device is pushed to before the download information of the packaging file of the ad data of target subscription number, in addition to:
Based on http protocol or File Transfer Protocol, send application to ad data publisher server and subscribe to a number request;
Receive the ad data publisher server response application and subscribe to number the returned target subscription information of request;
Based on XMPP, the target subscription number according to the target subscription information subscribing.
5. a kind of dissemination method of ad data, applied to IP two-way cable TV network networks, it is characterised in that methods described bag
Include:
Ad distribution server obtains ad data to be released;The ad data is packed and arranged, advertisement is formed
Data packaging file;;Based on XMPP, the download information of the ad data packaging file is sent to target subscription number;
Intelligent television terminal subscribes to number lower information carrying for obtaining the ad data packaging file based on XMPP from the target
Breath;Based on http protocol or File Transfer Protocol, the ad data packaging file is downloaded according to the download information.
6. method as claimed in claim 5, it is characterised in that the ad distribution server obtains ad data to be released
Before, in addition to:
The Intelligent television terminal is based on http protocol or File Transfer Protocol, and sending application to the ad data publisher server orders
The number of readding is asked;
The ad data publisher server receives the application that the Intelligent television terminal is sent based on http protocol or File Transfer Protocol
Subscribe to a number request;A number request is subscribed in the response application, is chosen target subscription information and is returned to the Intelligent television terminal;
The Intelligent television terminal receives the ad data publisher server response application and subscribes to what number request was returned
Target subscription information;Based on XMPP, the target subscription number according to the target subscription information subscribing.
7. a kind of delivery system of ad data, applied to IP two-way cable TV network networks, it is characterised in that the system bag
Include:Ad data acquisition module, the ad data to be released for obtaining;
Packing sorting module, for the ad data to be packed and arranged, forms ad data packaging file;
Download information sending module, for based on XMPP, the download information of the ad data packaging file to be sent to
Target subscription number, so that the Intelligent television terminal for having subscribed to the target subscription number downloads the advertisement according to the download information
Data packaging file.
8. a kind of delivery system of ad data, applied to IP two-way cable TV network networks, it is characterised in that the system bag
Include:
Download information receiving module, target subscription number is sent to for based on XMPP, receiving ad data publisher server
Ad data packaging file download information;
Packaging file download module, for based on http protocol or File Transfer Protocol, the advertisement number to be downloaded according to the download information
According to packaging file.
9. a kind of delivery system of ad data, applied to IP two-way cable TV network networks, it is characterised in that the system bag
Include:The supplying system of ad data publisher server and the reception system of Intelligent television terminal;
The supplying system of the ad data publisher server, including:Ad data acquisition module, packing sorting module and download
Information sending module;
Ad data acquisition module, the ad data to be released for obtaining;
Packing sorting module, for the ad data to be packed and arranged, forms ad data packaging file;
Download information sending module, for based on XMPP, the download information of the ad data packaging file to be sent to
Target subscription number;
The reception system of the Intelligent television terminal, including:Download information receiving module and packaging file download module;
Download information receiving module, XMPP is based on from the target subscription number acquisition advertisement for Intelligent television terminal
The download information of data packaging file;
Packaging file download module, for based on http protocol or File Transfer Protocol, the advertisement number to be downloaded according to the download information
According to packaging file.
10. system as claimed in claim 9, it is characterised in that the reception system of the Intelligent television terminal also includes:Application
Subscription request sending module, target subscription information receiving module and subscribing module;
Apply for subscription request sending module, for based on http protocol or File Transfer Protocol, to the ad data publisher server
Send application and subscribe to a number request;
Target subscription information receiving module, please for receiving the ad data publisher server response application subscription number
Seek returned target subscription information;
Subscribing module, for based on XMPP, the target according to the target subscription information subscribing is subscribed to number;
The supplying system of the ad data publisher server also includes:Apply for subscription request receiving module and application subscription number
Ask respond module;
The application subscription request receiving module, http protocol or File Transfer Protocol are based on for receiving the Intelligent television terminal
A number request is subscribed in the application of transmission;
The application subscription ask respond module, subscribes to a number request for responding the application, chooses target subscription information
Return to the Intelligent television terminal.
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