CN107147718A - Orientation dissemination method, server and the Intelligent television terminal of a kind of ad data - Google Patents
Orientation dissemination method, server and the Intelligent television terminal of a kind of ad data Download PDFInfo
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- CN107147718A CN107147718A CN201710331882.3A CN201710331882A CN107147718A CN 107147718 A CN107147718 A CN 107147718A CN 201710331882 A CN201710331882 A CN 201710331882A CN 107147718 A CN107147718 A CN 107147718A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Multimedia (AREA)
- Computer Networks & Wireless Communication (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses orientation dissemination method, server and the Intelligent television terminal of a kind of ad data.Wherein, method includes, ad data publisher server obtains ad data to be released, the ad data is packed and arranged, ad data packaging file is formed, the selection instruction for selected target region group and/or target group is received, based on XMPP, the download information of ad data packaging file is sent to target area group and/or target group, so that the Intelligent television terminal included in target area group and/or target group is according to download information downloading advertising data packaging file.In this programme, based on XMPP, pass through target area group and/or target group, the Intelligent television terminal advertisement data of demand can be orientated on one's own initiative in time, pass through this programme, different ad data orientations can easily and timely be pushed to the Intelligent television terminal user of demand by operator, improve the service quality of operator.
Description
Technical field
The present invention relates to orientation dissemination method, server and the intelligence of communication technical field, more particularly to a kind of ad data
Can television terminal.
Background technology
Be flooded with advertisement in the modern life everywhere, commercial advertisement be enterprise promote the sale of products, dominate the market, the one of utility service
Important form is planted, effect advertisement is government department, social cause unit or even the personal various bulletins of popularization, notice, the weight of statement
Want mode.
Delivering the conventional method of television advertising data mainly has two kinds, and one kind is passed in a broadcast manner on CABLE lines
The method for sending newest advertising data information, this method effectively can deliver ad data to television, but need long-term
Data transfer bandwidth is taken, and is unidirectional delivery, is to the unified delivery advertisement of whole television terminals, it is impossible to be embodied as different need
The terminal user asked delivers corresponding advertisement, is not inconsistent with CHINA RFTCOM Co Ltd Two-way now, intelligentized requirement；Another is to be based on
The method that IP bilateral networks are inquired about by TV set timing and extract newest advertising data information, this method can also be effectively
Ad data is delivered to television, but due to needing TV set timing active inquiry and extracting advertising data information so that TV
Generator terminal can not receive newest television advertising data in time, not be suitable for delivering the advertisement number high to transmission promptness requirement
According to.
The method of two kinds of delivery television advertisings of prior art, all actively can not in time be pushed for the user of different demands
Ad data.
The content of the invention
To solve Related Technical Issues, the present invention provides a kind of orientation dissemination method, server and the intelligence of ad data
Television terminal, can be achieved ad distribution server actively corresponding for the different Intelligent television terminal user push of demand in time
Ad data.
To achieve the above object, the embodiment of the present invention is adopted the following technical scheme that：
In a first aspect, the embodiment of the present invention provides a kind of orientation dissemination method of ad data, it is two-way wired applied to IP
TV network, methods described includes：
Obtain ad data to be released；
The ad data is packed and arranged, ad data packaging file is formed；
Receive the selection instruction for selected target region group and/or target group；
Based on XMPP, by the download information of the ad data packaging file be sent to the target area group and/
Or target group, so that the Intelligent television terminal included in the target area group and/or target group is according to the lower information carrying
Breath downloads the ad data packaging file.
Second aspect, the embodiment of the present invention provides a kind of orientation dissemination method of ad data, two-way wired applied to IP
TV network, methods described includes：
Based on XMPP, receive ad data publisher server and be sent to the wide of target area group and/or target group
Accuse the download information of data packaging file；
Based on http protocol or File Transfer Protocol, the ad data packaging file is downloaded according to the download information.
The third aspect, the embodiment of the present invention provides a kind of ad data publisher server, including：
One or more first processors；
First storage device, for storing one or more programs,
When one or more of programs are performed by one or more of first processors so that one or more of
First processor realizes the orientation dissemination method of the ad data as described in above-mentioned first aspect.
Fourth aspect, the embodiment of the present invention provides a kind of Intelligent television terminal, including：
One or more second processors；
Second storage device, for storing one or more programs,
When one or more of programs are performed by one or more of second processors so that one or more of
Second processor realizes the orientation dissemination method of the ad data as described in above-mentioned second aspect.
The beneficial effect that technical scheme provided in an embodiment of the present invention is brought：
In the technical program, ad data publisher server is based on XMPP and passes through target area group and/or target
Group sets up XMPP with Intelligent television terminal and is connected, when getting ad data to be released, and ad data is packed automatically
Ad data packaging file is formed with arrangement, and selection needs the intelligent television for pushing Current ad data whole according to the actual requirements
End, can be in time actively by target area group and/or target group to Intelligent television terminal advertisement based on XMPP
The download information of data packaging file, so that Intelligent television terminal is according to the timely downloading advertising data packaging file of download information,
By the way that to Intelligent television terminal designated area group and/or group, operator easily and timely can determine different ad datas
To the Intelligent television terminal user for the demand that is pushed to, the service quality of operator is improved.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, institute in being described below to the embodiment of the present invention
The accompanying drawing needed to use is briefly described, it should be apparent that, drawings in the following description are only some implementations of the present invention
Example, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to present invention implementation
The content and these accompanying drawings of example obtain other accompanying drawings.
Fig. 1 is a kind of schematic flow sheet of the orientation dissemination method for ad data that the embodiment of the present invention one is provided；
Fig. 2 is a kind of schematic flow sheet of the orientation dissemination method for ad data that the embodiment of the present invention two is provided；
Fig. 3 is a kind of schematic flow sheet of the orientation dissemination method for ad data that the embodiment of the present invention three is provided；
Fig. 4 is a kind of schematic flow sheet of the orientation dissemination method for ad data that the embodiment of the present invention four is provided；
Fig. 5 is a kind of structural representation for ad data publisher server that the embodiment of the present invention five is provided；
Fig. 6 is a kind of structural representation for Intelligent television terminal that the embodiment of the present invention six is provided.
Embodiment
For make present invention solves the technical problem that, the technical scheme that uses and the technique effect that reaches it is clearer, below
The technical scheme of the embodiment of the present invention will be described in further detail with reference to accompanying drawing, it is clear that described embodiment is only
It is a part of embodiment of the invention, rather than whole embodiments.Based on the embodiment in the present invention, those skilled in the art exist
The every other embodiment obtained under the premise of creative work is not made, the scope of protection of the invention is belonged to.
Embodiment one
Fig. 1 is refer to, it is that the flow of orientation dissemination method of ad data that the embodiment of the present invention one is provided a kind of is shown
It is intended to.The method of the present embodiment can be applied to the scene that operator is orientated Intelligent television terminal releasing advertisements data, Ke Yiyou
Ad data publisher server is performed, specifically can be by the software and/or hardware that are integrated on ad data publisher server
To realize.
As shown in figure 1, the orientation dissemination method of the ad data of the present embodiment, may comprise steps of：
S110, acquisition ad data to be released.
Exemplary, ad data to be released can refer to need of the operating personnel according to different intelligent television terminal user
Ask, the personalized advertisement data of making, for example, it is adapted to the ad data for being published to the Intelligent television terminal in hotel and hotel, or
Ad data that person is sent from Enterprises of Futian District government by Intelligent television terminal to Futian District resident etc..Obtain to be released
The mode of ad data has a lot, can be the direct data of being prepared advertising on ad data publisher server of operating personnel, can
To be that ad data is obtained from mobile memory, or from downloading advertising data at other Cloud Servers.
S120, ad data is packed and arranged, form ad data packaging file.
For example, when operator needs releasing advertisements data, ad data publisher server is according to the behaviour of operating personnel
Make event edits and preserve ad data, issue intact ad data, and be automatically performed to these ad datas with file
Mode carries out the work of data preparation and packing, ad data packaging file is formed, to ensure that Intelligent television terminal can be used
Unified reference address downloads the ad data packaging file.Wherein, whole advertisement number is included in advertisement packing data file
According to content, be specifically including but not limited to advertising pictures file, advertisement video file, advertisement display control configuration file is based on
Interactive advertisement file of HTML5 static Web page stencil designs etc..
Ad data issuing service implement body can be divided into advertisement editor and issue Cloud Server and advertisement pushing cloud service
Between device, wherein, the interface skill between server can be used between advertisement editor and issue Cloud Server and advertisement pushing Cloud Server
Art, can use the HTTP/TCP interface communication technologies between server, it would however also be possible to employ the interfacing of message communicating, such as
RabbitMQ, or ActiveMQ etc. message communicating interfacing.These technologies can realize advertisement editor and issue
Real-time communication of data between Cloud Server and advertisement pushing Cloud Server.
S130, receive selection instruction for selected target region group and/or target group.
Exemplary, ad data publisher server is according to the Action Events of operator, advance whole intelligence to be managed
Energy television terminal specifies corresponding region group and group.Operator need to issue to ad data and take in releasing advertisements data
Business device sends selection instruction, selected to deliver the target area group and/or target group of Current ad data, so as to ad data
Ad data is delivered the Intelligent television terminal included into selected target area group and/or target group by publisher server.
S140, based on XMPP, the download information of ad data packaging file is sent to target area group and/or mesh
Group is marked, so that the Intelligent television terminal included in target area group and/or target group is according to download information downloads ad number
According to packaging file.
Exemplary, an XMPP message can be included on ad data publisher server and pushes end, Intelligent television terminal
On can correspond to include an XMPP message receiving terminal and an advertisement applications management service APP (Application, using journey
Sequence), each region group is to that should have chatroom room number, and each group is also to that should have chatroom room number.Ad data issue clothes
Device be engaged in by target area group and/or the corresponding chatroom room number of target group, XMPP is set up with multiple Intelligent television terminals
Connection, wherein, XMPP message pushes the chatroom room number that end pipe manages each region group and/or group, and each Intelligent television terminal is closed
Join the chatroom room number of corresponding region group and/or group.
Ad data publisher server pushes end after data preparation and packing work is completed, to XMPP message and sends and to send out
Cloth ad data makes an announcement, and this, which makes an announcement, includes the download information of ad data packaging file, in addition to above-mentioned
The target area group and/or the id information of target group selected in S130；XMPP message pushes end group in XMPP, according to choosing
Fixed target area group and/or the id information of target group, download information are sent to selected target area group and/or target
The corresponding chatroom room number of group；For the Intelligent television terminal of ownership target area group and/or target group, pass through XMPP
Message sink end receives the download information, XMPP message from target area group and/or the corresponding chatroom room number of target group
The download information received is actively transferred to advertisement applications management service APP by receiving terminal；Advertisement applications management service APP is received
, it is necessary to parse the download information after to the download information transmitted from XMPP message receiving terminal, the advertisement number wherein included is obtained
The download address information issued according to packaging file, is finally based on http protocol or File Transfer Protocol, from ad data publisher server
Downloading advertising data packaging file, so as to complete the processing procedure that whole ad data orientation is quickly pushed.
To sum up, in this programme, ad data publisher server is based on XMPP and passes through target area group and/or mesh
Mark group sets up XMPP with Intelligent television terminal and is connected, and when getting ad data to be released, ad data is beaten automatically
Bag and arrangement form ad data packaging file, and selection needs to push the intelligent television of Current ad data according to the actual requirements
Terminal, can be pushed away actively by target area group and/or target group to Intelligent television terminal orientation in time based on XMPP
The download information of ad data packaging file is sent, so that Intelligent television terminal is packed according to the timely downloading advertising data of download information
File, by this programme, different ad data orientations can easily and timely be pushed to the intelligence electricity of demand by operator
Depending on terminal user, the service quality of operator is improved.
Embodiment two
Fig. 2 is refer to, it is that the flow of orientation dissemination method of ad data that the embodiment of the present invention two is provided a kind of is shown
It is intended to.The present embodiment and the main distinction of embodiment one are that the present embodiment is further increased on the basis of embodiment one
S210, S220, S230, S240 and S250 content.
As shown in Fig. 2 the orientation dissemination method of the ad data of the present embodiment, may comprise steps of：
S210, according to the first Action Events of operator multiple region groups are defined, be each intelligence electricity by the first preset rules
Affiliated region group is specified depending on terminal.
Exemplary, in one embodiment of the invention, ad data publisher server can be according to the of operator
The numerous Intelligent television terminals managed are specified the region group belonging to correspondence by one Action Events, wherein, the first preset rules,
The division of administrative region (province, districts and cities, county) is may be referred to, each Intelligent television terminal different regions is pressed, with tree-like layering
Data structure definition and management Intelligent television terminal.The management mode of region group is hierarchical, the intelligence of next stage region group
Television terminal equally belongs to upper level region group, and the region group of same level, and same Intelligent television terminal is only capable of occurring
In a region group, it is impossible to while in multiple region groups and depositing.For example, the Intelligent television terminal of some Enterprises of Futian District,
It can belong to the corresponding region group in Guangdong Province, the corresponding region group of the corresponding region group in Shenzhen and Futian District simultaneously, but
The Intelligent television terminal can not belong to the corresponding region group in Guangxi province simultaneously, it is impossible to while belonging to the corresponding region in Guangzhou
Group, and the corresponding region group in Luohu District can not be belonged to simultaneously.Ad data publisher server is managed according to this region group
Rule, is that the whole Intelligent television terminals managed specify corresponding region group, and add id information, Mei Gezhi for each region group
Energy television terminal belongs at least one region group, and the mapping that server database preserves each Intelligent television terminal and region group ID is closed
System.
S220, according to the second Action Events of operator multiple groups are defined, be each intelligent television by the second preset rules
Terminal specifies affiliated group.
Exemplary, in an alternative embodiment of the invention, ad data publisher server can also be according to the of operator
The numerous Intelligent television terminals managed are specified the group belonging to correspondence by two Action Events, wherein, it is fixed by the second preset rules
Relatively free during adopted group, regardless of level, multiple Intelligent television terminals can freely organize together one customer group of composition, and
Same Intelligent television terminal, can be appeared in multiple groups.For example, operator can be according to actual conditions, by institute
In the Intelligent television terminal of management, the Intelligent television terminal for all belonging to hotel and hotel is specified in a group, the group
In Intelligent television terminal be adapted to deliver same class advertising message, such as tourist promotion.For another example operator can also define group
A, which is applicable, delivers personal security's exploitation, defines group B and is applicable dispensing education series advertisements, then can be by refectory intelligence electricity
It is assigned to simultaneously in group A and group B depending on terminal.Ad data publisher server is according to this management and group rule, to be managed
Whole Intelligent television terminals of reason specify corresponding group, and add id information, each Intelligent television terminal ownership for each group
At least one group, server database preserves the mapping relations of each Intelligent television terminal and group ID.Based on group division pipe
Intelligent television terminal is managed, is typically to specify the Intelligent television terminal for there are same advertisement needs in same group.
Exemplary, In yet another embodiment, ad data publisher server can also be according to the operation thing of operator
Part, an Intelligent television terminal is specified in a region group and a group simultaneously.For example, the intelligence in some hotel of Futian District
Energy television terminal, it can be belonged in the corresponding region group in Futian District, while it is corresponding to belong to hotel and hotel
In group, even for such special Intelligent television terminal relatively, ad data publisher server can also be in region group
On the basis of further divide group, for example the Intelligent television terminal in Futian District hotel and hotel is specified in a group.
It should be noted that ad data publisher server can also according to the actual requirements, to the region group in database
And/or group such as is increased, edited, being inquired about, being changed, being deleted at the edit operation.And S210 and S220 are upon execution, for holding
Row order is not construed as limiting.
The inquiry request that S230, reception Intelligent television terminal are sent based on http protocol or File Transfer Protocol, inquiry request is carried
There is the characteristic information of Intelligent television terminal, for the region group belonging to requesting query Intelligent television terminal and/or group.
Exemplary, the characteristic information of Intelligent television terminal can be any in intelligent card numbers, device id or IP address
It is one or more.Ad data publisher server can uniquely determine corresponding intelligence according to the characteristic information of Intelligent television terminal
Can television terminal.
S240, according to characteristic information, region group and/or the group belonging to Intelligent television terminal are inquired about in database.
Exemplary, ad data publisher server determines unique Intelligent television terminal by characteristic information, in data
The corresponding region group of the Intelligent television terminal and/or group are searched in storehouse, region corresponding with Intelligent television terminal is found
Group and/or group, as target area group and/or target group.
S250, the target area group and/or target group information that inquire returned into Intelligent television terminal, with intelligent electricity
XMPP connections are set up depending on terminal.
For example, ad data publisher server and Intelligent television terminal are set up the detailed process that XMPP is connected and can shown
Under for example：
Ad data publisher server receives the association request that Intelligent television terminal is sent, wherein, association request is carried
Target area group and/or target group information, for asking Intelligent television terminal, with target area group and/or target group
It is associated；Ad data publisher server is based on XMPP, by target area group and/or target group, with intelligent electricity
XMPP connections are set up depending on terminal.
Exemplary, Intelligent television terminal receives the target area group and/or mesh of ad data publisher server return
The id information of group is marked, and is stored in memory, in case being used in subsequent query ad data.Intelligent television terminal according to
The id information of target area group and/or target group, initiates logging request and association request to ad data publisher server, steps on
Record the success of ad data publisher server, and associated objects region group and/or target group chatroom room number success, then with
Ad data publisher server sets up permanent XMPP connections.
S260, acquisition ad data to be released.
S270, ad data is packed and arranged, form ad data packaging file.
S280, receive selection instruction for selected target region group and/or target group.
S290, based on XMPP, the download information of ad data packaging file is sent to target area group and/or mesh
Group is marked, so that the Intelligent television terminal included in target area group and/or target group is according to download information downloads ad number
According to packaging file.
To sum up, in this programme, ad data publisher server is based on XMPP and passes through target area group and/or mesh
Mark group sets up permanent XMPP with Intelligent television terminal and is connected, when getting ad data to be released, automatically to advertisement number
Ad data packaging file is formed according to packing and arrangement, and the intelligence of push Current ad data is needed according to actual conditions selection
Television terminal, can beat actively by target area group and/or target group to Intelligent television terminal advertisement data in time
The download information of APMB package, so that Intelligent television terminal is according to the timely downloading advertising data packaging file of download information, by this
Different ad data orientations can easily and timely be pushed to the Intelligent television terminal user of demand by scheme, operator,
Improve the service quality of operator.
Embodiment three
Fig. 3 is refer to, it is that the flow of orientation dissemination method of ad data that the embodiment of the present invention three is provided a kind of is shown
It is intended to.The method of the present embodiment can be applied to the scene that operator is orientated Intelligent television terminal releasing advertisements data, Ke Yiyou
Intelligent television terminal is performed, and specifically can be realized by the software and/or hardware that are integrated on Intelligent television terminal.
As shown in figure 3, the orientation dissemination method for the ad data that the present embodiment is provided, may comprise steps of：
S310, based on XMPP, receive ad data publisher server and be sent to target area group and/or target group
Ad data packaging file download information.
Exemplary, an XMPP message can be included on ad data publisher server and pushes end, Intelligent television terminal
Upper to include an XMPP message receiving terminal and an advertisement applications management service APP, target area group is to that should have chatroom room
Number, target group is also to that should have chatroom room number.Ad data publisher server passes through target area group and/or target group
Corresponding chatroom room number, sets up XMPP with multiple Intelligent television terminals and is connected, wherein, XMPP message pushes end pipe Li Ge areas
The chatroom room of domain group and/or the chatroom room number of group, each Intelligent television terminal association corresponding region group and/or group
Number.
Ad data publisher server pushes end after data preparation and packing work is completed, to XMPP message and sends and to send out
Cloth ad data makes an announcement, and this, which makes an announcement, includes the download information of ad data packaging file, in addition to operator
Selected target area group and/or the id information of target group；XMPP message pushes end group in XMPP, according to selected mesh
The id information of region group and/or target group is marked, download information is sent to selected target area group and/or target group pair
The chatroom room number answered；For the Intelligent television terminal of ownership target area group and/or target group, connect by XMPP message
Receiving end receives the lower information carrying of ad data packaging file from target area group and/or the corresponding chatroom room number of target group
Breath.
S320, based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
Exemplary, the download information received is actively transferred to advertisement by the XMPP message receiving terminal of Intelligent television terminal
Application management services APP, and advertisement applications management service APP is received after the download information transmitted from XMPP message receiving terminal,
Need to parse the download information, obtain the download address information of the ad data packaging file issue wherein included, finally use
Http protocol or File Transfer Protocol, from downloading advertising data packaging file on ad data publisher server, so as to complete whole advertisement
The processing procedure that data are quickly pushed.
To sum up, in the technical program, Intelligent television terminal be in advance based on XMPP and by target area group and/or
Target group is set up XMPP with ad data publisher server and is connected, and Intelligent television terminal is based on XMPP, receives advertisement number
The download information of the ad data packaging file of target area group and/or target group is sent to according to publisher server, is based on
Http protocol or File Transfer Protocol, can be in time actively by target area group according to download information downloading advertising data packaging file
And/or target group receives the download information for the ad data packaging file that ad data publisher server orientation is delivered, and root
According to the timely downloading advertising data packaging file of download information, by this programme, operator can easily and timely will be different wide
The Intelligent television terminal user that data orientation is pushed to demand is accused, the service quality of operator is improved.
Example IV
Fig. 4 is refer to, it is that the flow of orientation dissemination method of ad data that the embodiment of the present invention four is provided a kind of is shown
It is intended to.The present embodiment and the main distinction of embodiment three be, the present embodiment added on the basis of embodiment three S410,
S420, S430 and S460 content.
As shown in figure 4, the orientation dissemination method of the ad data of the present embodiment, may comprise steps of：
S410, based on http protocol or File Transfer Protocol, send inquiry request, inquiry request to ad data publisher server
The characteristic information of Intelligent television terminal is carried, for inquiring about region group and/or group belonging to Intelligent television terminal.
Exemplary, the characteristic information of Intelligent television terminal can be any in intelligent card numbers, device id or IP address
It is one or more.Ad data publisher server can uniquely determine corresponding intelligence according to the characteristic information of Intelligent television terminal
Can television terminal.
Target area group and/or target complex that S420, reception ad data publisher server response inquiry request are returned
Group information.
Exemplary, ad data publisher server determines unique Intelligent television terminal by characteristic information, in data
The corresponding region group of the Intelligent television terminal and/or group are searched in storehouse, region corresponding with Intelligent television terminal is found
Group and/or group, as target area group and/or target group.
S430, based on XMPP, according to target area group and/or target group information, with ad data issuing service
Device sets up XMPP connections.
For example, Intelligent television terminal and ad data publisher server are set up the detailed process that XMPP is connected and can shown
Under for example：
Intelligent television terminal sends association request to ad data publisher server, wherein, association request carries target
Region group and/or target group information, and Intelligent television terminal characteristic information, for asking Intelligent television terminal, and
Target area group and/or target group are associated；Intelligent television terminal is based on XMPP, by target area group and/or
Target group, sets up XMPP with ad data publisher server and is connected.
Exemplary, Intelligent television terminal receives the target area group and/or mesh of ad data publisher server return
The id information of group is marked, and is stored in memory, in case being used in subsequent query ad data.Intelligent television terminal according to
The id information of target area group and/or target group, initiates logging request and association request to ad data publisher server, steps on
Record the success of ad data publisher server, and associated objects region group and/or target group chatroom room number success, then with
Ad data publisher server sets up permanent XMPP connections.
S440, based on XMPP, receive ad data publisher server and be sent to target area group and/or target group
Ad data packaging file download information.
S450, based on http protocol or File Transfer Protocol, according to download information downloading advertising data packaging file.
S460, parsing ad data packaging file, obtain ad data and deliver.
Exemplary, the advertisement applications management service APP parsing ad data packaging files of Intelligent television terminal can be obtained
Advertisement data file (such as advertising pictures file, advertisement video file) and advertisement display control configuration file, it is aobvious according to advertisement
Show the content information of control configuration file, advertisement data file is delivered on the display screen of Intelligent television terminal.
To sum up, in the technical program, Intelligent television terminal be in advance based on XMPP and by target area group and/or
Target group is set up permanent XMPP with ad data publisher server and is connected, and Intelligent television terminal is based on XMPP, receives wide
Accuse the download information that data distribution server is sent to the ad data packaging file of target area group and/or target group, base
, can be in time actively by target area according to download information downloading advertising data packaging file in http protocol or File Transfer Protocol
Group and/or target group receive the download information for the ad data packaging file that ad data publisher server orientation is delivered, and
According to the timely downloading advertising data packaging file of download information, by this programme, operator can easily and timely will be different
Ad data orients the Intelligent television terminal user for the demand that is pushed to, and improves the service quality of operator.
The embodiment of the present invention also supplements intelligent in advertisement data on the basis of the various embodiments described above, further
Television terminal is in the embodiment of the processing modes of special circumstances such as holding state or off-mode, specific as follows：
When Intelligent television terminal is started shooting, some advertisement position is triggered, for example, triggers startup advertisement position, realizes to enter and plays meeting
Ad spot information is played in triggering ejection, or Intelligent television terminal can trigger zapping bar advertisement position when receiving zapping instruction, then or
Person's Intelligent television terminal, which is received, can trigger live pop-up advertisement position etc. when entering live instruction.Wherein, advertisement position refer to from
Television screen marks off a specific region, the ad data for showing the newest issue of ad data publisher server.
The XMPP message receiving terminal of Intelligent television terminal, pushes end to the XMPP message of ad data publisher server and sends
The ad data of the newest issue of some advertisement position is extracted in application request, application.Target area group is carried in this application request
And/or the information such as the id information of group, the characteristic information of Intelligent television terminal and advertisement position.Ad data publisher server is responded
This application is asked, XMPP message receiving terminal of the newest ad data issued on the loopback advertisement position to Intelligent television terminal.Intelligence
After XMPP message receiving terminal on energy television terminal, the newest ad data for receiving the return of ad data publisher server, adopt
Terminal inner communication mechanism is used, the newest advertising data information received is sent to advertisement applications management service APP, wherein,
Terminal inner communication mechanism can be broadcast mode etc. between RPC communication pattern or Android applications.Advertisement applications pipe
Reason service APP is received after the newest advertising data information from XMPP message receiving terminal, it is necessary to parse the data, and acquirement is wherein
Comprising ad data packaging file issue address information, finally using HTTP or File Transfer Protocol pattern, from ad data
Downloading advertising data packaging file on publisher server, so as to complete the processing that ad data orientation delivers supplementary flow process.
Embodiment five
Fig. 5 is refer to, it is a kind of structural representation for ad data publisher server that the embodiment of the present invention five is provided.
Fig. 5 shows the block diagram suitable for being used for the example ad data distribution server 512 for realizing embodiment of the present invention.Fig. 5 shows
The ad data publisher server 512 shown is only an example, to the function of the embodiment of the present invention and should not use range band
Carry out any limitation.
As shown in figure 5, ad data publisher server 512 is showed in the form of universal computing device.Ad data is issued
The component of server 512 can include but is not limited to：One or more first processor or first processing units 516, be
System memory 528, the bus 518 of connection different system component (including system storage 528 and first processing units 516).
Also, included by the above-mentioned ad data publisher server 512 one or more program by one or
When multiple first processors or the execution of first processing units 516, program is proceeded as follows：
Obtain ad data to be released；The ad data is packed and arranged, ad data packing text is formed
Part；Receive the selection instruction for selected target region group and/or target group；Based on XMPP, by the ad data
The download information of packaging file is sent to the target area group and/or target group, so that the target area group and/or mesh
The Intelligent television terminal included in mark group downloads the ad data packaging file according to the download information.
Bus 518 represents the one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift
For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC)
Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.
Ad data publisher server 512 typically comprises various computing systems computer-readable recording medium.These media can be
Any usable medium that can be accessed by ad data publisher server 512, including volatibility and non-volatile media, may move
And immovable medium.
System storage 528 can include the computer system readable media of form of volatile memory, for example, deposit at random
Access to memory (RAM) 530 and/or cache memory 532.Ad data publisher server 512 may further include it
It is removable/nonremovable, volatile/non-volatile computer system storage medium.Only as an example, storage system 534
It can be used for reading and writing immovable, non-volatile magnetic media (Fig. 5 is not shown, is commonly referred to as " hard disk drive ").Although Fig. 5
Not shown in, the disc driver for being read and write to removable non-volatile magnetic disk (such as " floppy disk ") can be provided, and it is right
The CD drive of removable anonvolatile optical disk (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these feelings
Under condition, each driver can be connected by one or more data media interfaces with bus 518.Memory 528 can be wrapped
Include at least one program product, the program product has one group of (for example, at least one) program module, these program modules by with
Put to perform the function of various embodiments of the present invention.
Program/utility 540 with one group of (at least one) program module 542, can be stored in such as memory
In 528, such program module 542 includes but is not limited to operating system, one or more application program, other program modules
And routine data, the realization of network environment is potentially included in each or certain combination in these examples.Program module 542
Generally perform the function and/or method in implementation described in the invention.
Ad data publisher server 512 can also with one or more external equipments 514 (for example keyboard, sensing equipment,
Display 524 etc.) communication, it can also enable a user to what is interacted with the ad data publisher server 512 with one or more
Equipment communication, and/or with enabling the ad data publisher server 512 to be communicated with one or more of the other computing device
Any equipment (such as network interface card, modem etc.) communication.This communication can pass through input/output (I/O) interface 522
Carry out.Also, ad data publisher server 512 can also be by network adapter 520 and one or more network (for example
LAN (LAN), wide area network (WAN) and/or public network, such as internet) communication.As illustrated, network adapter 520 is logical
Bus 518 is crossed to communicate with other modules of ad data publisher server 512.It should be understood that although not shown in the drawings, can tie
Close ad data publisher server 512 and use other hardware and/or software module, include but is not limited to：Microcode, device drives
Device, redundant processing unit, external disk drive array, RAID system, tape drive and data backup storage system etc..
First processing units 516 are stored in the program in system storage 528 by operation, should so as to perform various functions
With and data processing, for example realize the orientation dissemination method for the ad data that the embodiment of the present invention is provided.
Embodiment six
Fig. 6 is refer to, it is a kind of structural representation for Intelligent television terminal that the embodiment of the present invention six is provided.Fig. 6 shows
The block diagram suitable for being used for the exemplary Intelligent television terminal 612 for realizing embodiment of the present invention is gone out.The intelligent television that Fig. 6 is shown
Terminal 612 is only an example, should not carry out any limitation to the function of the embodiment of the present invention and using range band.
As shown in fig. 6, Intelligent television terminal 612 is showed in the form of universal intelligent television equipment.Intelligent television terminal 612
Component can include but is not limited to：One or more second processor or second processing unit 616, system storage
628, the bus 618 of connection different system component (including system storage 628 and first processing units 616).
Also, one or more program is by one or more of the included by the above-mentioned Intelligent television terminal 612
When two processors or the execution of second processing unit 616, program is proceeded as follows：
Based on XMPP, receive ad data publisher server and be sent to the wide of target area group and/or target group
Accuse the download information of data packaging file；Based on http protocol or File Transfer Protocol, the advertisement number is downloaded according to the download information
According to packaging file.
To the detailed description of the structure of Intelligent television terminal 612, refer to issue ad data in above-described embodiment five
The detailed description of server 512, it is no longer repeated herein.
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art it is various it is obvious change,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although the present invention is carried out by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other more equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (10)
1. the orientation dissemination method of a kind of ad data, applied to IP two-way cable TV network networks, it is characterised in that methods described
Including：
Obtain ad data to be released；
The ad data is packed and arranged, ad data packaging file is formed；
Receive the selection instruction for selected target region group and/or target group；
Based on XMPP, the download information of the ad data packaging file is sent to the target area group and/or mesh
Group is marked, so that the Intelligent television terminal included in the target area group and/or target group is according under the download information
Carry the ad data packaging file.
2. the method as described in claim 1, it is characterised in that before acquisition ad data to be released, in addition to：
The inquiry request that the Intelligent television terminal is sent based on http protocol or File Transfer Protocol is received, the inquiry request is carried
There is the characteristic information of the Intelligent television terminal, for the region group belonging to Intelligent television terminal described in requesting query and/or group
Group；
According to the characteristic information, the region group belonging to the Intelligent television terminal and/or group are inquired about in database；
The target area group and/or target group information that inquire are returned into the Intelligent television terminal, with the intelligence electricity
XMPP connections are set up depending on terminal.
3. method as claimed in claim 2, it is characterised in that described to set up XMPP with the Intelligent television terminal and be connected, wrap
Include：
Receive the association request that the Intelligent television terminal is sent, the association request carry the target area group and/or
Target group information, for asking the Intelligent television terminal, is closed with the target area group and/or target group
Connection；
Based on XMPP, by the target area group and/or target group, set up XMPP with the Intelligent television terminal and connect
Connect.
4. the method as described in claim 1, it is characterised in that before acquisition ad data to be released, in addition to：
Multiple region groups are defined according to the first Action Events of operator, are specified by the first preset rules for each Intelligent television terminal
Affiliated region group；
Multiple groups are defined according to the second Action Events of operator, institute is specified for each Intelligent television terminal by the second preset rules
The group of category.
5. the orientation dissemination method of a kind of ad data, applied to IP two-way cable TV network networks, it is characterised in that methods described
Including：
Based on XMPP, the advertisement number that ad data publisher server is sent to target area group and/or target group is received
According to the download information of packaging file；
Based on http protocol or File Transfer Protocol, the ad data packaging file is downloaded according to the download information.
6. method as claimed in claim 5, it is characterised in that described to be based on XMPP, receives ad data issuing service
Device is sent to before the download information of the ad data packaging file of target area group and/or target group, in addition to：
Based on http protocol or File Transfer Protocol, inquiry request is sent to ad data publisher server, the inquiry request is carried
The characteristic information of Intelligent television terminal, for inquiring about region group and/or group belonging to the Intelligent television terminal；
Receive the ad data publisher server and respond target area group and/or target group that the inquiry request is returned
Information；
Based on XMPP, according to the target area group and/or target group information, with the ad data publisher server
Set up XMPP connections.
7. method as claimed in claim 6, it is characterised in that described to be based on XMPP, according to the target area group and/
Or target group information, set up XMPP with the ad data publisher server and be connected, including：
To the ad data publisher server send association request, the association request carry the target area group and/
Or target group information, and the Intelligent television terminal characteristic information, for asking the Intelligent television terminal, and institute
State target area group and/or target group is associated；
Based on XMPP, by the target area group and/or target group, set up with the ad data publisher server
XMPP connections.
8. method as claimed in claim 5, it is characterised in that described to be based on http protocol or File Transfer Protocol, is downloaded according to described
Information is downloaded after the ad data packaging file, in addition to：
The ad data packaging file is parsed, ad data is obtained and delivers display.
9. a kind of ad data publisher server, it is characterised in that including：
One or more first processors；
First storage device, for storing one or more programs,
When one or more of programs are performed by one or more of first processors so that one or more of first
Processor realizes the orientation dissemination method of the ad data as described in any in claim 1-4.
10. a kind of Intelligent television terminal, it is characterised in that including：
One or more second processors；
Second storage device, for storing one or more programs,
When one or more of programs are performed by one or more of second processors so that one or more of second
Processor realizes the orientation dissemination method of the ad data as described in any in claim 5-8.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710331882.3A CN107147718B (en) | 2017-05-10 | 2017-05-10 | Directional advertisement data publishing method, server and intelligent television terminal |
| PCT/CN2018/071098 WO2018205657A1 (en) | 2017-05-10 | 2018-01-04 | Method for targetedly publishing advertising data, server, and smart television terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710331882.3A CN107147718B (en) | 2017-05-10 | 2017-05-10 | Directional advertisement data publishing method, server and intelligent television terminal |
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| CN107147718B CN107147718B (en) | 2020-09-08 |
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Also Published As
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| CN107147718B (en) | 2020-09-08 |
| WO2018205657A1 (en) | 2018-11-15 |
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