CN111353808B - Method for determining media region information and related equipment - Google Patents

Method for determining media region information and related equipment Download PDF

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Publication number
CN111353808B
CN111353808B CN201811587449.7A CN201811587449A CN111353808B CN 111353808 B CN111353808 B CN 111353808B CN 201811587449 A CN201811587449 A CN 201811587449A CN 111353808 B CN111353808 B CN 111353808B
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media
region
target
standard
information
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CN111353808A (en
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陈阿南
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Beijing Gridsum Technology Co Ltd
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Beijing Gridsum Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements

Abstract

The embodiment of the invention provides a method and related equipment for determining media region information, which are used for reducing the workload and the delivery error rate of media advertisement delivery personnel. The method comprises the following steps: acquiring attribute information of target media information, wherein the target media information is media information to be released, and the attribute information of the target media information comprises a target media type and a target release region; searching a target media region corresponding to the target media type and the target delivery region from a media mapping table so that the target media information is delivered to the target media region through the target media type, wherein the media mapping table comprises a standard region, media types and a mapping relation among the media regions.

Description

Method for determining media region information and related equipment
Technical Field
The present invention relates to the field of determining media domain information, and in particular, to a method and related device for determining media domain information.
Background
When the media advertisement is put, a specific media advertisement is put in a specific region, for example, an air conditioner advertisement is put in a south China region, and a warmer advertisement is put in a northeast region; the defined regional information of different media is different, for example, the provinces contained in the north China area of the hundred-degree phoenix nest and the Beijing east media are different, and the names of specific provinces are also different in different media.
In the solution of the prior art, when different media are docked, a throwing person is required to fill data according to the requirement of a media party on regional information. Therefore, the throwing personnel are required to separate the region of each media, and the workload and the error rate of the throwing personnel are increased.
Disclosure of Invention
The embodiment of the invention provides a method and related equipment for determining media region information, which are used for reducing the workload and error rate of media advertisement delivery personnel.
An embodiment of the present invention provides a method for determining media zone information, including:
acquiring attribute information of target media information, wherein the target media information is media information to be released, and the attribute information of the target media information comprises a target media type and a target release region;
searching a target media region corresponding to the target media type and the target delivery region from a media mapping table so that the target media information is delivered to the target media region through the target media type, wherein the media mapping table comprises a standard region, media types and a mapping relation among the media regions.
Optionally, before searching the target media zone corresponding to the target media type and the target delivery zone from the media mapping table, the method further includes:
acquiring at least one standard region and at least one media region corresponding to at least one media type;
and performing association storage on the at least one standard region, the at least one media type and the at least one media region corresponding to the at least one media type to obtain the media mapping table, wherein the at least one media region corresponding to the at least one media type has an association relation with the at least one standard region.
Optionally, the at least one standard region is stored in a tree structure to form a standard region tree, and the searching the target media region corresponding to the target media type and the target delivery region from the media mapping table includes:
when the media mapping table contains a standard region directly corresponding to the target media type and the target release region, determining the standard region directly corresponding to the target media type and the target release region as the target media region;
when the media mapping table contains the target media type but does not contain the standard region directly corresponding to the target media type and the target release region, acquiring a sub-level standard region set of the target release region from the standard region tree; searching a sub-level target media region corresponding to the target media type in a media mapping table by using each sub-level standard region in the sub-level standard region set, wherein the obtained sub-level target media region set is the target media region.
Optionally, when the target media type is not included in the media mapping table, the method further includes:
acquiring all media regions of the target media type;
matching all media regions of the target media type with each standard region in a standard region tree;
and carrying out associated storage on the successfully matched standard region and the media region of the target media type in a media mapping table so as to update the media mapping table.
Optionally, the method further comprises:
and visually displaying the standard region tree so that the release personnel of the target media information select a target release region from the standard region tree.
A second aspect of an embodiment of the present invention provides a device for determining media zone information, including:
the device comprises an acquisition unit, a storage unit and a storage unit, wherein the acquisition unit is used for acquiring attribute information of target media information, the target media information is media information to be released, and the attribute information of the target media information comprises a target media type and a target release region;
the searching unit is used for searching a target media region corresponding to the target media type and the target delivery region from a media mapping table so that the target media information is delivered to the target media region through the target media type, and the media mapping table comprises a standard region, media types and a mapping relation among the media regions.
Optionally, the apparatus further comprises: and a processing unit:
the processing unit is used for:
acquiring at least one standard region and at least one media region corresponding to at least one media type;
and performing association storage on the at least one standard region, the at least one media type and the at least one media region corresponding to the at least one media type to obtain the media mapping table, wherein the at least one media region corresponding to the at least one media type has an association relation with the at least one standard region.
Optionally, the at least one standard region is stored in a tree structure to form a standard region tree, and the searching unit includes:
the first searching module is used for determining the standard region directly corresponding to the target media type and the target release region as the target media region when the media mapping table contains the standard region directly corresponding to the target media type and the target release region;
the second searching module is used for acquiring a sub-level standard region set of the target delivery region from the standard region tree when the media mapping table contains the target media type but does not contain the standard region directly corresponding to the target media type and the target delivery region; searching a sub-level target media region corresponding to the target media type in a media mapping table by using each sub-level standard region in the sub-level standard region set, wherein the obtained sub-level target media region set is the target media region.
Optionally, the processing unit is further configured to, when the target media type is not included in the media map,
acquiring all media regions of the target media type;
matching all media regions of the target media type with each standard region in a standard region tree;
and carrying out associated storage on the successfully matched standard region and the media region of the target media type in a media mapping table so as to update the media mapping table.
Optionally, the apparatus further comprises: the display unit is used for visually displaying the standard region tree, so that the target media information release personnel select a target release region from the standard region tree.
A third aspect of the embodiments of the present invention provides a processor, configured to execute a computer program, where the computer program executes the steps of the method for determining media zone information according to the above aspects.
A fourth aspect of the embodiments of the present invention provides a computer-readable storage medium having stored thereon a computer program, characterized in that: the computer program is executed by a processor to determine the media zone information according to the above aspects.
In summary, in the embodiment of the present invention, since the media mapping table is set in advance, the media mapping table is a mapping relationship among the media regions of each media type, the standard regions and the media types, and then the target media regions corresponding to the target media types and the target delivery regions are searched from the media mapping table, thereby reducing the workload of the media advertisement delivery personnel and the delivery error rate.
Drawings
Fig. 1 is a schematic diagram of an embodiment of a method for determining media zone information according to an embodiment of the present invention;
fig. 2 is a schematic diagram of standard territory delivery of target media information according to an embodiment of the present invention;
fig. 3 is a schematic diagram of an embodiment of a device for determining media zone information according to an embodiment of the present invention;
fig. 4 is a schematic hardware structure of a server according to an embodiment of the present invention.
Detailed Description
The embodiment of the invention provides a method and related equipment for determining media region information, which are used for reducing the workload and error rate of media advertisement delivery personnel.
The terms "first," "second," "third," "fourth" and the like in the description and in the claims and in the above drawings, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments described herein may be implemented in other sequences than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The method for determining media zone information according to the present invention will be described in terms of a device for determining media zone information, which may be a server or at least one service unit in the server, and is not particularly limited.
Referring to fig. 1, fig. 1 is a schematic diagram of an embodiment of a method for determining media zone information according to an embodiment of the present invention, including:
101. and acquiring attribute information of the target media information.
In this embodiment, the determining device of the media region information may obtain target media information, where the target media information is media information to be delivered, and the attribute information of the target media information includes a target media type (for example, a media type such as "Baidu nest"), and a target delivery region (for example, region information such as "black longjiang, jilin, liaoning, shanghai, huabei"), where the determining device is not specifically limited how the target media information and the attribute information thereof are obtained, for example, may be target media information uploaded by a media advertisement delivery person, and the target media type and the target delivery region are selected for the target media information, where the target delivery region is a standard region.
102. And searching a target media region corresponding to the target media type and the target delivery region from the media mapping table so that the target media information is delivered to the target media region through the target media type.
In this embodiment, the determining device of the media region information may store the constructed media mapping table in advance, and then search the target media region corresponding to the target media type and the target delivery region from the media mapping table, so that the target media information is delivered to the target media region through the target media type, where the media mapping table includes a standard region, a media type, and a mapping relationship between the media regions.
The media map may be preconfigured and then stored in the determining means of the media zone information, or may be created by the determining means of the media zone information. In one embodiment, the determining device of the media zone information may pre-construct a media mapping table, specifically as follows:
acquiring at least one standard region and at least one media region corresponding to at least one media type;
and performing association storage on at least one standard region, at least one media type and at least one media region corresponding to the at least one media type to obtain a media mapping table, wherein the at least one media region corresponding to the at least one media type has association relation with the at least one standard region.
That is, the determining device of the media region information may obtain at least one standard region, and then may obtain at least one media region of the media type, that is, at least one advertising region corresponding to the media type, for example, all advertising regions of "jingdong express.
Finally, at least one standard region, at least one media type and at least one media region corresponding to the at least one media type are stored in an associated mode to obtain a media mapping table, and specifically, all media regions of the at least one media type can be obtained; and matching at least one media type and all media regions of the at least one media type with each standard region in the standard region respectively, and then storing the matched media regions to obtain a media mapping table.
For example, the north China area in the media type "Beijing east express train" includes Beijing, tianjin, hebei, shanxi and inner Mongolia, while the north China in the standard regional tree includes Beijing, tianjin, hebei and Shanxi, the media region corresponding to the north China area in the media type Beijing east express train in the media mapping table can be directly configured as north China+inner Mongolia, and both north China and inner Mongolia in the media region can be marked by the media region identification in the "Beijing east express train".
It should be noted that the at least one standard region may be stored in a format as shown in the following table 1:
TABLE 1
In one embodiment, at least one standard zone is stored in a tree structure, constituting a standard zone tree, which may include multiple levels. The searching for the target media zone corresponding to the target media type and the target delivery zone from the media map may comprise:
when the media mapping table contains a standard region directly corresponding to the target media type and the target release region, determining the standard region directly corresponding to the target media type and the target release region as a target media region;
when the media mapping table contains the target media type but does not contain the standard region directly corresponding to the target media type and the target release region, acquiring a sub-level standard region set of the target release region from a standard region tree; searching a sub-level target media region corresponding to the target media type in a media mapping table by using each sub-level standard region in the sub-level standard region set, wherein the obtained sub-level target media region set is the target media region.
That is, the determining device of the media region information may determine whether the media mapping table includes a standard region directly corresponding to the target media type and the target delivery region, if so, determine the standard region directly corresponding to the target media type and the target delivery region as the target media region, and if the media mapping table includes the target media type but does not include the standard region directly corresponding to the target media type and the target delivery region, continuously determine whether each sub-level standard region in the sub-level standard region set of the target delivery region includes a sub-level media region corresponding to the target media type, and if so, determine the obtained sub-level media region set as the target media region. If the media mapping table still does not have the sub-level media region corresponding to the target media type and the sub-level standard region, the next level standard region set using the sub-level standard region set as the parent level can be continued to judge until the target media region is found or the standard region set reaching the leaf level still cannot find the media region corresponding to the target media type. And prompt information can be further given for the condition that the target media region cannot be found, so that the throwing personnel can correct throwing demands or feedback anomalies in time.
For the situation that the target media information delivery personnel selects a plurality of target media types and/or a plurality of target delivery regions at a time, the media mapping table can be searched for the target media regions by adopting the searching mode for the combination of each media type and the target delivery region, so that the delivery instruction of the delivery personnel is completed.
It should be noted that, the media mapping table may store the correspondence between the standard region, the media type, and the media region as shown in table 2, and the media mapping table and the standard region tree may be associated with each other by using the standard region identifier region key:
TABLE 2
It should be further noted that, the standard region tree may be stored in a table form of table 3, or may be directly stored in a tree structure, which is not limited in the embodiment of the present invention. Table 3 is merely exemplary, and may be used in continents or the world as a root node, in addition to a country (e.g., china) as a root node.
TABLE 3 Table 3
The media map may be as exemplified in table 4, which may include standard zone (identified by standard zone identification), media type (identified by media type identification), media zone (identified by media zone identification, media zone name, etc.).
TABLE 4 Table 4
In one embodiment, when the target media type is not included in the media map, the method further includes: the determining device of the media region information can acquire all media regions of the target media type, and then match all media regions of the target media type with each standard region in the standard region tree; and carrying out associated storage on the standard region successfully matched with the media region of the target media type in the media mapping table so as to update the media mapping table. That is, when there is no media type matching the target media type in the media mapping table, that is, the target media type is a media type not advertised previously and not associated with the standard region, all the media regions of the media type may be acquired first, and then stored in association with the standard region, so as to update the media mapping table, and then the target media region is determined based on the updated media mapping table. Each media type may provide an interface for the determining device of the media zone to call, whereby the determining device of the media zone may obtain all media zones of the media type and corresponding media zone identifications.
Specifically, the way to match all media regions of the target media type with each standard region in the standard region tree may be to calculate the similarity between the media region name and the standard region name, for example, may be calculated by euclidean distance, cosine similarity, jaccard distance, edit distance, and the like, which is not exhaustive herein. And when the similarity exceeds a set threshold, confirming that the media region is successfully matched with the standard region.
Since the domain hierarchy of the media domain may not completely coincide with the standard domain tree, there may also exist media domains that are not successfully matched with the standard domain, and when the target delivery domain is converted to the target media domain, the matched media domain may be searched by further searching for the sub-level standard domain of the target delivery domain, which has been described in detail above and will not be repeated herein.
The process and manner of updating the media map herein may also be used in the process of constructing the media map, as described above.
It should be noted that, the manner of searching the updated media mapping table for the media region corresponding to the target media type and the target delivery region is similar to the manner of searching the updated media mapping table for the target media region corresponding to the target media type and the target delivery region, and the foregoing details are not repeated herein.
In one embodiment, the determining device of media zone information may further visually display a standard zone tree, so that the delivering person of the target media information selects the target delivering zone from the standard zone tree. For simplicity and intuition, the standard region tree shown here may only display the tree structure of the standard region tree and the standard region names on each node, and each parent node may further expand or collapse the child nodes below it. Referring to fig. 2, fig. 2 is a schematic view of delivering a media region of target media information according to an embodiment of the present invention, and referring to fig. 2, fig. 2 may show two standard region trees: the root node is a standard regional tree of China and a standard regional tree of abroad of the root node, and can also be a standard regional tree showing that the root node is global, and the second-level standard region comprises 'China' and 'abroad', which do not influence the implementation of the embodiment. Wherein "china" includes "north China", "northeast China", "east China", "middle China", "southwest China", "northwest China" and "other places", such as "black longjiang", "Jilin" and "Liaoning" of the target media information delivery region "north east China" and "Shanghai" of the east China "as shown in fig. 2.
It should be noted that, when the media region of the target media type increases, the media mapping table may be updated based on the increased media region and the standard region corresponding to the increased media region in the media mapping table.
In summary, in the embodiment of the present invention, since the media mapping table is set in advance, the media mapping table is a mapping relationship among the media regions of each media type, the standard regions and the media types, and then the target media regions corresponding to the target media types and the target delivery regions are searched from the media mapping table, thereby reducing the workload of the media advertisement delivery personnel and the delivery error rate.
The method for determining the media zone information provided by the embodiment of the present invention is described above, and the device for determining the media zone information provided by the embodiment of the present invention is described below with reference to fig. 3.
Referring to fig. 3, fig. 3 is a schematic diagram of an embodiment of a device for determining media zone information according to an embodiment of the present invention, where the device for determining media zone information includes:
an obtaining unit 301, configured to obtain attribute information of target media information, where the target media information is media information to be released, and the attribute information of the target media information includes a target media type and a target release region;
the searching unit 302 is configured to search a media mapping table for a target media zone corresponding to the target media type and the target delivery zone, so that the target media information is delivered to the target media zone through the target media type, where the media mapping table includes a standard zone, a media type, and a mapping relationship between the media zones.
Optionally, the apparatus further comprises: the processing unit 303:
the processing unit 303 is configured to:
acquiring at least one standard region and at least one media region corresponding to at least one media type;
and performing association storage on the at least one standard region, the at least one media type and the at least one media region corresponding to the at least one media type to obtain the media mapping table, wherein the at least one media region corresponding to the at least one media type has an association relation with the at least one standard region.
Optionally, the at least one standard region is stored in a tree structure to form a standard region tree, and the searching unit 302 includes:
a first search module 3021, configured to determine, when the media mapping table includes a standard region directly corresponding to the target media type and the target delivery region, the standard region directly corresponding to the target media type and the target delivery region as the target media region;
a second search module 3022, configured to obtain a sub-level standard region set of the target delivery region from the standard region tree when the media mapping table includes the target media type but does not include a standard region directly corresponding to the target media type and the target delivery region; searching a sub-level target media region corresponding to the target media type in a media mapping table by using each sub-level standard region in the sub-level standard region set, wherein the obtained sub-level target media region set is the target media region.
Optionally, the processing unit 303 is further configured to, when the target media type is not included in the media map,
acquiring all media regions of the target media type;
matching all media regions of the target media type with each standard region in a standard region tree;
and carrying out associated storage on the successfully matched standard region and the media region of the target media type in a media mapping table so as to update the media mapping table.
Optionally, the apparatus further comprises: and the display unit 304 is configured to visually display the standard region tree, so that the target media information delivery person selects a target delivery region from the standard region tree.
The interaction manner between the units of the determining device for media zone information in this embodiment is described in the embodiment shown in fig. 1, and is not described herein in detail.
In summary, in the embodiment of the present invention, since the media mapping table is set in advance, the media mapping table is a mapping relationship among the media regions of each media type, the standard regions and the media types, and then the target media regions corresponding to the target media types and the target delivery regions are searched from the media mapping table, thereby reducing the workload of the media advertisement delivery personnel and the delivery error rate.
Referring to fig. 4, fig. 4 is a schematic diagram of a server according to an embodiment of the present invention, where the server 400 may have a relatively large difference due to different configurations or performances, and may include one or more central processing units (central processing units, CPU) 422 (e.g., one or more processors) and a memory 432, and one or more storage media 430 (e.g., one or more mass storage devices) storing application programs 442 or data 444. Wherein memory 432 and storage medium 430 may be transitory or persistent storage. The program stored on the storage medium 430 may include one or more modules (not shown), each of which may include a series of instruction operations on a server. Still further, the central processor 422 may be configured to communicate with the storage medium 430 and execute a series of instruction operations in the storage medium 430 on the server 400.
The server 400 may also include one or more power supplies 426, one or more wired or wireless network interfaces 450, one or more input/output interfaces 458, and/or one or more operating systems 441, such as Windows ServerTM, mac OS XTM, unixTM, linuxTM, freeBSDTM, and the like.
The steps performed by the determining means of the media zone information in the above-described embodiments may be based on the server structure shown in fig. 4.
It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein.
The embodiment of the invention also provides a storage medium, and a program is stored on the storage medium, and the program is executed by a processor to realize the method for determining the media zone information.
The embodiment of the invention also provides a processor for running a program, wherein the program runs to execute the method for determining the media zone information.
The embodiment of the invention also provides equipment, which comprises a processor, a memory and a program stored on the memory and capable of running on the processor, wherein the processor realizes the following steps when executing the program:
acquiring attribute information of target media information, wherein the target media information is media information to be released, and the attribute information of the target media information comprises a target media type and a target release region;
searching a target media region corresponding to the target media type and the target delivery region from a media mapping table so that the target media information is delivered to the target media region through the target media type, wherein the media mapping table comprises a standard region, media types and a mapping relation among the media regions.
In a specific implementation process, any implementation manner of the embodiment corresponding to fig. 1 may be implemented when a processor executes a program.
The device herein may be a server, PC, PAD, cell phone, etc.
The present application also provides a computer program product adapted to perform, when executed on a data processing device, a program initialized with the method steps of:
acquiring attribute information of target media information, wherein the target media information is media information to be released, and the attribute information of the target media information comprises a target media type and a target release region;
searching a target media region corresponding to the target media type and the target delivery region from a media mapping table so that the target media information is delivered to the target media region through the target media type, wherein the media mapping table comprises a standard region, media types and a mapping relation among the media regions.
In a specific implementation, any of the embodiments corresponding to fig. 1 may be implemented when a computer program product is executed.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, etc., such as Read Only Memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.
Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises an element.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and changes may be made to the present application by those skilled in the art. Any modifications, equivalent substitutions, improvements, etc. which are within the spirit and principles of the present application are intended to be included within the scope of the claims of the present application.

Claims (8)

1. A method for determining media zone information, comprising:
acquiring at least one standard region and at least one media region corresponding to at least one media type, wherein the media region is a region defined by the media type;
the at least one standard region, the at least one media type and the at least one media region corresponding to the at least one media type are stored in an associated mode to obtain a media mapping table, wherein the at least one media region corresponding to the at least one media type has an association relation with the at least one standard region;
acquiring attribute information of target media information, wherein the target media information is media information to be released, the attribute information of the target media information comprises a target media type and a target release region, and the target release region is a media region for releasing the target media information;
searching a target media region corresponding to the target media type and the target delivery region from the media mapping table so that the target media information is delivered to the target media region through the target media type, wherein the media mapping table comprises a standard region, media types and a mapping relation among the media regions.
2. The method of claim 1, wherein the at least one standard zone is stored in a tree structure to form a standard zone tree, and wherein searching for the target media zone corresponding to the target media type and the target delivery zone from the media map comprises:
when the media mapping table contains a standard region directly corresponding to the target media type and the target release region, determining the standard region directly corresponding to the target media type and the target release region as the target media region;
when the media mapping table contains the target media type but does not contain the standard region directly corresponding to the target media type and the target release region, acquiring a sub-level standard region set of the target release region from the standard region tree; searching a sub-level target media region corresponding to the target media type in a media mapping table by using each sub-level standard region in the sub-level standard region set, wherein the obtained sub-level target media region set is the target media region.
3. The method according to claim 1 or 2, wherein when the target media type is not included in the media mapping table, the method further comprises:
acquiring all media regions of the target media type;
matching all media regions of the target media type with each standard region in a standard region tree;
and carrying out associated storage on the successfully matched standard region and the media region of the target media type in a media mapping table so as to update the media mapping table.
4. The method according to claim 1 or 2, characterized in that the method further comprises:
and visually displaying the standard region tree so that the target media information release personnel select a target release region from the standard region tree.
5. A device for determining media zone information, comprising:
the processing unit is used for acquiring at least one standard region and at least one media region corresponding to at least one media type; the at least one standard region, the at least one media type and the at least one media region corresponding to the at least one media type are stored in an associated mode to obtain a media mapping table, wherein the at least one media region corresponding to the at least one media type has an association relationship with the at least one standard region, and the media region is a region defined by the media type;
the device comprises an acquisition unit, a storage unit and a storage unit, wherein the acquisition unit is used for acquiring attribute information of target media information, the target media information is media information to be released, the attribute information of the target media information comprises a target media type and a target release region, and the target release region is a media region for releasing the target media information;
the searching unit is used for searching the target media region corresponding to the target media type and the target delivery region from the media mapping table so that the target media information is delivered to the target media region through the target media type, and the media mapping table comprises a standard region, media types and a mapping relation among the media regions.
6. The apparatus of claim 5, wherein the at least one standard zone is stored in a tree structure forming a standard zone tree, and wherein the search unit comprises:
the first searching module is used for determining the standard region directly corresponding to the target media type and the target release region as the target media region when the media mapping table contains the standard region directly corresponding to the target media type and the target release region;
the second searching module is used for acquiring a sub-level standard region set of the target delivery region from the standard region tree when the media mapping table contains the target media type but does not contain the standard region directly corresponding to the target media type and the target delivery region; searching a sub-level target media region corresponding to the target media type in a media mapping table by using each sub-level standard region in the sub-level standard region set, wherein the obtained sub-level target media region set is the target media region.
7. A processor for running a computer program, which when run performs the steps of the method according to any one of claims 1 to 4.
8. A computer-readable storage medium having stored thereon a computer program, characterized by: the computer program implementing the steps of the method according to any one of claims 1 to 4 when executed by a processor.
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