CN107027057A - A kind of advertisement serving policy system of selection and device - Google Patents
A kind of advertisement serving policy system of selection and device Download PDFInfo
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- CN107027057A CN107027057A CN201710210779.3A CN201710210779A CN107027057A CN 107027057 A CN107027057 A CN 107027057A CN 201710210779 A CN201710210779 A CN 201710210779A CN 107027057 A CN107027057 A CN 107027057A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
- H04N21/25841—Management of client data involving the geographical location of the client
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiments of the invention provide a kind of advertisement serving policy system of selection and device, methods described contains configuration information by obtaining in the advertisement playing request that client is sent, the advertisement playing request；According to the configuration information, from default a variety of advertisement serving policies, the advertisement serving policy matched with the configuration information is selected, and preserve into default set；So as to when carrying out the dispensing of advertisement, fine control can be carried out according to configuration information so that accurate dispensing that can be to the progress advertisement of the target group in less scope, it is not necessary to carry out a wide range of, advertisement putting of set time, advertising cost is reduced, the dispensing effect of advertisement is improved.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of advertisement serving policy system of selection and device.
Background technology
With internet and the high speed development of mobile Internet, network has become the part in people's life.
By various types of client, internet can be easily accessed at any time, and obtain various by internet
Information.
Internet is used as a kind of important information media, the advertising message for the magnanimity that can all reach the standard grade daily.It is various types of wide
Accuse, delivered by a variety of Internet advertisement platforms, for example, pop-up, suspended window in webpage, and video beginning
Preposition advertisement and video in the middle of commercial breaks etc..
In the prior art, generally by large-scale, the mode of set time carries out the dispensing of advertisement, for example, one
In week, before the video of video website starts, particular advertisement is delivered.So large-scale advertising input, cost is very big, it is impossible to
The advertisement putting being oriented in specific less scope, is unfavorable for delivering spy to specific small range of target group
Fixed advertisement, so as to reduce the dispensing effect of advertisement.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of advertisement serving policy system of selection and device, to realize advertisement
For the accurate dispensing of small range of target group, the dispensing effect of advertisement is improved.Concrete technical scheme is as follows：
The embodiments of the invention provide a kind of advertisement serving policy system of selection, including：
Obtain in the advertisement playing request that client is sent, the advertisement playing request and contain configuration information, the configuration
Information at least includes the one or more in following information：IP information, the attribute information of the user, the client of user
Type, advertisement playing platform；
By the configuration information, from default a variety of advertisement serving policies, select and the configuration information phase
The advertisement serving policy matched somebody with somebody, and preserve into default set.
Optionally, it is described by the configuration information, from default a variety of advertisement serving policies, select and match somebody with somebody with described
The advertisement serving policy of information match is put, and is preserved into default set, including：
To default a variety of advertisement serving policies, different priority are configured；
By the order of the priority from high to low, by the configuration information, being thrown from default a variety of advertisements one by one
Put in strategy, select the advertisement serving policy matched with the configuration information, and preserve into default set.
Optionally, it is described to press the order of the priority from high to low, by the configuration information, one by one from default
In a variety of advertisement serving policies, the advertisement serving policy matched with the configuration information is selected, and preserve to default set
In, including：
When the first advertisement serving policy, when matching with the configuration information, whether to judge in the default set
The second higher advertisement serving policy of priority, first advertisement serving policy is default a variety of advertisement serving policies
In any one advertisement serving policy；
When having preserved second advertisement serving policy in the default set, by the first advertisement putting plan
Particular content in slightly, is supplemented in the second advertisement serving policy in the default set, second advertisement serving policy
For any one advertisement serving policy in default a variety of advertisement serving policies.
Optionally, it is described by the configuration information, from default a variety of advertisement serving policies, select and match somebody with somebody with described
The advertisement serving policy of information match is put, and is preserved into default set, including：
By the configuration information, judge that the advertisement serving policy under dimension is weighed in each advertisement putting one by one, if
Match with the configuration information, dimension is weighed in the different advertisement puttings at least includes one kind or many in following measurement dimension
Kind：Region, the attribute of the user, advertisement playing platform, user use client type where the user；
When the advertisement serving policy under dimension is weighed in advertisement putting, when matching with the configuration information, by the advertisement
Strategy is delivered to preserve into the default set.
Optionally, each described advertisement putting, which is weighed, includes the different advertisement serving policy of multiple priority under dimension；
The advertisement serving policy weighed when advertisement putting under dimension, will be described when matching with the configuration information
Advertisement serving policy is preserved into the default set, including：
When the first advertisement serving policy under dimension is weighed in advertisement putting, when matching with the configuration information, institute is judged
State the second higher advertisement serving policy of the priority whether preserved in default set under advertisement putting measurement dimension；
When having preserved second advertisement serving policy in the default set, by the first advertisement putting plan
Particular content in slightly, is supplemented in the second advertisement serving policy in the default set.
Optionally, it is described by the configuration information, judge that each advertisement putting is weighed the advertisement under dimension and thrown one by one
Put strategy, if before matching with the configuration information, methods described also includes：
Dimension is weighed to each described advertisement putting and distributes different priority, and according to priority from high to low suitable
Sequence, each described advertisement putting measurement dimension is ranked up.
Optionally, it is described by the configuration information, from default a variety of advertisement serving policies, select and match somebody with somebody with described
Put the advertisement serving policy of information match, and after preserving into default set, methods described also includes：
By the advertisement serving policy in the default set, advertisement is delivered to the client.
The embodiment of the present invention additionally provides a kind of advertisement serving policy selection device, including：
Contain configuration in acquisition module, the advertisement playing request for obtaining client transmission, the advertisement playing request
Information, the configuration information at least includes the one or more in following information：The IP information of user, the attribute letter of the user
Breath, the type of the client, advertisement playing platform；
Matching module, for by the configuration information, from default a variety of advertisement serving policies, select with it is described
The advertisement serving policy that configuration information matches, and preserve into default set.
Optionally, the matching module, including：
Submodule is configured, for default a variety of advertisement serving policies, configuring different priority；
Select submodule, for the order by the priority from high to low, by the configuration information, one by one from pre-
If a variety of advertisement serving policies in, select the advertisement serving policy matched with the configuration information, and preserve to default
In set.
Optionally, the selection submodule with the configuration information specifically for when the first advertisement serving policy, matching
When, judge in the default set whether the second higher advertisement serving policy of priority, the first advertisement putting plan
Any one advertisement serving policy in slightly described default a variety of advertisement serving policies；Protected when in the default set
When having second advertisement serving policy, the particular content in first advertisement serving policy is supplemented to described default
In the second advertisement serving policy in set, second advertisement serving policy is in default a variety of advertisement serving policy
Any one advertisement serving policy.
Optionally, the matching module, including：
Judging submodule, for by the configuration information, judging that each advertisement putting is weighed one by one wide under dimension
Accuse and deliver strategy, if match with the configuration information, dimension is weighed in the different advertisement puttings at least includes following weigh
One or more in dimension：
Sub-module stored, is used for region, the attribute of the user, advertisement playing platform, user where the user
Client type；Advertisement serving policy under advertisement putting measurement dimension, will be described wide when matching with the configuration information
Accuse and deliver strategy preservation into the default set.
Optionally, each described advertisement putting in described device, which is weighed, includes different wide of multiple priority under dimension
Accuse and deliver strategy；
The sub-module stored, including：
Judging unit, for weighing the first advertisement serving policy under dimension when advertisement putting, with the configuration information phase
During matching, judge whether to have preserved the advertisement putting in the default set and weigh higher second of priority under dimension
Advertisement serving policy；
Memory cell, for when having preserved second advertisement serving policy in the default set, by described in
Particular content in first advertisement serving policy, is supplemented in the second advertisement serving policy in the default set.
Optionally, described device also includes：
Order module, different priority are distributed for weighing dimension to each described advertisement putting, and according to priority
Order from high to low, each described advertisement putting measurement dimension is ranked up.
Optionally, described device also includes：
Putting module, for by the advertisement serving policy in the default set, advertisement to be delivered to the client.
A kind of advertisement serving policy system of selection provided in an embodiment of the present invention and device, by obtaining transmitted by client
Advertisement playing request, obtain configuration information from advertisement playing request, can by obtaining configuration information in advertisement playing request
From default whole advertisement serving policies, to select the advertisement serving policy matched with configuration information, so as to carry out
During the dispensing of advertisement, fine control can be carried out according to configuration information so that can be to the target group in less scope
Progress advertisement accurate dispensing, it is not necessary to carry out a wide range of, advertisement putting of set time, reduce advertising cost, improve
The dispensing effect of advertisement.Certainly, any product or method for implementing the present invention it is not absolutely required to while reaching above-described
All advantages.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the flow chart of advertisement serving policy system of selection provided in an embodiment of the present invention；
Fig. 2 is the schematic flow sheet provided in an embodiment of the present invention for screening advertisement serving policy；
Fig. 3 is the structure chart of advertisement serving policy selection device provided in an embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
Referring to Fig. 1, Fig. 1 is the flow chart of advertisement serving policy system of selection provided in an embodiment of the present invention, including：
Step 101, obtain in the advertisement playing request that client is sent, advertisement playing request and contain configuration information, configure
Information at least includes the one or more in following information：The IP information of user, the attribute information of user, the type of client,
Advertisement playing platform.
The embodiment of the present invention can apply to the equipment such as server, and the server can be used for carrying out advertisement putting discourse on politics
Selection.
Server can receive the advertisement playing request transmitted by client, and client can be that user plays advertisement
Various terminal equipment, for example, computer, mobile phone, tablet personal computer, intelligent television etc..Terminal device carry out web page browsing or
During the activities such as person's viewing video, the broadcasting of advertisement can be carried out.For example, in the video in watching video website, video is just
In the middle of the front end or rear end of formula content and video, the broadcasting of advertisement can be carried out.
When client needs to carry out the broadcasting of advertisement, advertisement playing request can be sent to server, advertisement is played please
Configuration information can be contained in asking, configuration information includes but is not limited to IP information, the attribute information of user, the class of client of user
The information such as type, advertisement playing platform, user refers to the user using the client, and the attribute information of user can include user's
Identity information etc., for example, when user watches video, the attribute information of user can be member letter of the user in video website
Breath, such as, if for VIP member etc..The type of client can be the species of client used in user, for example, user institute
The client used is mobile phone either computer.Advertisement playing platform can be the platform or position that advertisement to be played out
Put, for example, it may be pop-up, or video front end or rear end, or default advertisement position etc..
Certainly, can also be comprising other information contents, for example, the cache information of user, user are browsed in configuration information
Information etc. is browsed during shopping website.When user watches video, configuration information can also include the video that user is watched
Type and the collection of drama number of viewing etc..
Step 102, by configuration information, from default a variety of advertisement serving policies, select and configuration information phase
The advertisement serving policy matched somebody with somebody, and preserve into default set.
Server is received after advertisement playing request, it is possible to according to the configuration information in advertisement playing request, from default
A variety of advertisement serving policies in, select the advertisement serving policy matched with configuration information.
Advertisement serving policy is control information when playing advertisement, can be included, and plays the species of advertisement, and reproduction time is long
Spend, the advertisement time started, the information such as advertisement broadcasting time.When carrying out advertisement broadcasting, it is necessary to be determined according to advertisement serving policy
Go out the mode that specific advertisement is played.
In the server, it can preset in a variety of different advertisement serving policies, such as different advertisement serving policies and wrap
Include different types of adverstising, different broadcasting times etc..A variety of different advertisement serving policies can correspond to different match somebody with somebody
Confidence ceases.For example, can preset according to different customer attribute information and client type and be directed to different user attribute and client
The advertisement serving policy of type is held, or can also be with according to other various configurations information, default different advertisement putting plans
Slightly.
A variety of advertisement serving policies can be made a distinction by mark, and the mark can correspond to different configuration informations.From
And server can be selected and match with configuration information by different marks, from a variety of different advertisement serving policies
Advertisement serving policy.
The advertisement serving policy matched with configuration information is selected, the advertisement serving policy is stored in default set
In, it is possible to according to the advertisement serving policy in default set, broadcasting for advertisement is carried out for received advertisement playing request
Put.
Specifically, various advertisement serving policies, can flexibly be configured as needed, concrete configuration advertisement putting plan
Slightly belong to prior art, no longer repeated herein, and it is any can realize the advertisement serving policy matched with configuration information,
Belong to the protection domain of the embodiment of the present invention.
In embodiments of the present invention, by receiving the advertisement playing request transmitted by client, and being played according to advertisement to ask
Configuration information in asking, from for the different default a variety of advertisement serving policies of configuration information, is selected with matching somebody with somebody confidence
The advertisement serving policy of manner of breathing matching.What can be reflected due to various types of information included in configuration information is
The user profile of advertisement is watched using client and preparation, and the equipment of advertisement broadcasting will be carried out and the flat of advertisement is played
Station information, these information can clearly mark off the advertisement putting scope more segmented and different target groups, so that
When carrying out the dispensing of advertisement, fine control can be carried out according to configuration information so that can be to the target in less scope
The accurate dispensing of the progress advertisement of crowd, it is not necessary to carry out a wide range of, advertisement putting of set time, reduce advertising cost,
Improve the dispensing effect of advertisement.
Optionally, in advertisement serving policy system of selection provided in an embodiment of the present invention, by the configuration information, from
In default a variety of advertisement serving policies, the advertisement serving policy matched with the configuration information is selected, and preserve to pre-
If in set, including：
The first step, to default a variety of advertisement serving policies, configures different priority.
Second step, according to priority order from high to low, by configuration information, one by one from default a variety of advertisement puttings
In strategy, the advertisement serving policy matched with configuration information is selected, and preserve into default set.
In above-mentioned steps 102, different priority can be configured to default a variety of advertisement serving policies, for example, can
With by the careful degree containing advertisement control information to advertisement serving policy configuration preference level, the advertisement that advertisement serving policy contains
Control information is more careful, then priority is higher.The careful degree of advertisement control information can be understood as the control to advertisement putting
Order of accuarcy and the size for delivering scope, the more high then order of accuarcy of careful degree are higher, deliver the smaller of scope.
, can be from highest priority during the advertisement serving policy that selection matches with configuration information by configuration information
Advertisement serving policy proceed by selection, it is higher so to go out careful degree with prioritizing selection, and with configuration information phase
The advertisement serving policy matched somebody with somebody, and preserve into default set.
According to above-mentioned method, optionally, in advertisement serving policy system of selection provided in an embodiment of the present invention, by institute
State the order of priority from high to low, by configuration information, one by one from default a variety of advertisement serving policies, select with
The advertisement serving policy that configuration information matches, and preserve into default set, including：
The first step, when the first advertisement serving policy, when matching with configuration information, judges whether excellent in default set
The second higher advertisement serving policy of first level, the first advertisement serving policy is any one in default a variety of advertisement serving policies
Individual advertisement serving policy.
During being matched by configuration information, it is possible to have in default a variety of advertisement serving policies two or
More than two advertisement serving policies match with configuration information.So when the first advertisement serving policy, with configuration information phase
During matching, it can be determined that whether in the presence of the second advertisement serving policy that other match with configuration information in default set,
Because default a variety of advertisement serving policies have according to priority been selected, if being thrown so there is the second advertisement in default set
Strategy is put, then the priority of the second advertisement serving policy is higher than the first advertisement serving policy.
Second step, when having preserved the second advertisement serving policy in default set, by the first advertisement serving policy
Particular content, be supplemented in the second advertisement serving policy in default set, the second advertisement serving policy is default a variety of
Any one advertisement serving policy in advertisement serving policy.
Particular content included in different advertisement serving policies can be with incomplete same, and particular content can be to play
Control information during advertisement.
So, when having preserved the second advertisement serving policy in default set, can by equally with configuration information phase
Particular content in first advertisement serving policy of matching, is supplemented to the control information not covered in the second advertisement serving policy
In.So that the advertisement serving policy preserved in default set is more complete and detailed.
For the scope for marking off advertisement putting more refined, optionally, thrown in advertisement provided in an embodiment of the present invention
Put in policy selection method, by configuration information, selected from default a variety of advertisement serving policies and configuration information phase
The advertisement serving policy matched somebody with somebody, and preserve into default set, including：
The first step, by configuration information, judges that the advertisement serving policy under dimension is weighed in each advertisement putting, is one by one
No to match with configuration information, dimension is weighed in different advertisement puttings at least includes the one or more in following measurement dimension：With
Region, the attribute of user, advertisement playing platform, user use client type where family.
Advertisement serving policy can weigh dimension, the division more refined according to different advertisement puttings.Advertisement is thrown
Put measurement dimension to refer to when carrying out dispensing advertisement, a variety of reference conditions.For example, part advertisement is only in cell-phone customer terminal
Middle to play, now client type can serve as advertisement putting and weigh dimension；Or user be VIP member when, advertisement play
Time is less than 10 seconds, and now the attribute of user can serve as advertisement putting and weigh dimension.A variety of advertisement putting weighing apparatuses
Amount dimension may be constructed the different reference conditions of selection advertisement serving policy.
Typically in actual applications, the number of advertisement putting measurement dimension can be than or equal to various in configuration information
Each information type in the number of information type, configuration information can match one or more advertisement puttings and weigh dimension.
For example, the IP information of user, it may be determined that the region gone out where user, so that this advertisement putting is weighed with " region where user "
Amount dimension matches.
When the advertisement serving policy that server is according to configuration information, and selection matches with configuration information, can according to
Confidence breath in each information type, one by one judge whether and corresponding advertisement putting weigh dimension under advertisement putting plan
Slightly match.For example, it is Beijing that the IP message reflections in configuration information, which go out region where user, and " region where user " this
Advertisement putting weighs advertisement serving policy under dimension just for Xi'an, then the advertisement serving policy is mismatched with configuration information,
It can be filtered.
Second step, when the advertisement serving policy under dimension is weighed in advertisement putting, when matching with configuration information, advertisement is thrown
Strategy is put to preserve into default set.
Server judges that the advertisement serving policy under dimension is weighed in each advertisement putting one by one, if with configuration information phase
Matching, when the advertisement serving policy that a kind of advertisement putting is weighed under dimension matches with configuration information, the advertisement putting is weighed
Advertisement serving policy under amount dimension is preserved into default set.And continue to screen next advertisement putting measurement dimension, directly
To the screening for completing all pre-set each advertisement putting measurement dimensions.For example, when the client class in configuration information
When type is mobile phone, and the advertisement serving policy that a kind of " user uses client type " this advertisement putting is weighed under dimension is also corresponded to
For mobile phone, then the advertisement serving policy matches with configuration information, will be stored under the advertisement serving policy in default set, and
Continue to screen the advertisement serving policy under other advertisement puttings measurement dimensions.
It is easily understood that same advertisement putting is weighed can also preset a variety of advertisement serving policies under dimension, service
Device under same advertisement putting measurement dimension under default a variety of advertisement serving policies, can be selected according to configuration information
The advertisement serving policy matched with configuration information, and preserve to default set.For example, " user uses client type " this
Plant advertisement putting and weigh the client type such as correspondence mobile phone, computer, tablet personal computer, intelligent television under dimension, be preset with respectively
Different advertisement serving policies, the client type that server can be in configuration information is selected the advertisement matched and thrown
Put strategy and preserve into default set.
Below in conjunction with the accompanying drawings 2, exemplified by the advertisement that video front is played, introduce server and judge that each is wide one by one
Accuse deliver weigh dimension under advertisement serving policy whether the detailed process matched with configuration information.
Referring to Fig. 2, Fig. 2 is the schematic flow sheet provided in an embodiment of the present invention for screening advertisement serving policy, including：
Step 201, the configuration information in advertisement playing request is obtained.
Step 202, video length is judged.Video length can weigh dimension, different videos as an advertisement putting
Length can have different advertisement serving policies.For example, video A length is 1 hour, then advertisement reproduction time can be 30
Second；Video B length is 5 minutes, then advertisement reproduction time can be 10 seconds.Server can be in configuration information video
Length, come screen the advertisement putting weigh dimension under advertisement serving policy whether with the video length phase in configuration information
Match somebody with somebody.Upon a match, step 211 is performed, the advertisement putting is weighed into the advertisement serving policy under dimension preserves to default set.When
During mismatch, step 210 is performed, filtering respective advertisement is delivered strategy, no longer preserved.
Step 203, region where user is judged.Same weigh region where user as an advertisement putting is tieed up
Degree.User IP information in configuration information, can obtain region where user.So as to which the advertisement putting is weighed under dimension
Whether advertisement serving policy matches with configuration information.Likewise, performing step 211 upon a match, when mismatching, step is performed
Rapid 210.
Step 204, video type is judged.Dimension can be weighed using video type as an advertisement putting.Video type
The types such as animation, serial can be included.Can be to be that different types of video presets different advertisement serving policies；Can also
Finer presets specific advertisement serving policy for specific video.For example, the acute video front of some hot broadcast can be played
Specific advertisement.
When user is clicked on the broadcast button of video or entered the page containing the video using client, client is just
Advertisement playing request can be sent as server, then can just be seen in the configuration information of the advertisement playing request containing user
The video information seen, so that the video information that server can be in configuration information, to judge that dimension is weighed in the advertisement putting
Under advertisement serving policy whether match with configuration information.Likewise, performing step 211 upon a match, when mismatching, hold
Row step 210.
Step 205, video player type is judged.Video player type can also be weighed as an advertisement putting and tieed up
Degree.User can be watched in webpage, can also be watched by various application software when watching video.Due to wide
The difference of Cooperation mode is accused, when some application software are watched, it may be necessary to play different types of advertisement.So as to
It can be different video players, preset different advertisement serving policies.
The information of different player types can be contained in configuration information, so as to judge the advertisement according to configuration information
Deliver whether the advertisement serving policy weighed under dimension matches with configuration information.
Step 206, judge that user plays behavior.User's broadcasting behavior refers to the content for the video often watched according to user
Or species, the type of preferences for the user being inferred to.Type of preferences can be preset with it is several, further according to regarding that user often watches
The interior perhaps species of frequency, a kind of type of preferences therein is divided into by user.
, can be default wide for different type of preferences when user, which plays behavior, weighs dimension as an advertisement putting
Accuse and deliver strategy, matched according to configuration information, step 211 is performed upon a match, when mismatching, perform step 210.
Step 207, user property is judged.When user property weighs dimension as an advertisement putting, it can be used to be specific
Family attribute presets specific advertisement serving policy, for example, when user is VIP member, being played without advertisement.
Customer attribute information can be contained in configuration information, this may determine that by the customer attribute information in configuration information
Whether the advertisement serving policy that advertisement putting is weighed under dimension matches with configuration information.Equally, step is performed upon a match
211, when mismatching, perform step 210.
Step 208, user cache information is judged.The cache information of user can be slow in user browser cookies
Deposit information, or the cache information of other forms.The preference class of user is equally may determine that by user's cache information
Type.For example, cache information when shopping website is browsed by user, can deliver the advertisement of correlation type product for user.Can
To preset advertisement serving policy for type of preferences.By the user cache information in configuration information, default advertisement is judged
Deliver whether strategy matches with configuration information.Step 211 is performed upon a match, when mismatching, performs step 210.
Step 209, advertisement playing platform is judged.Advertisement playing platform can be the platform or position that advertisement to be played out
Put, for example, it may be pop-up, or video front end or rear end, or specific advertisement position etc..For different wide
Different advertisement serving policies can be preset by accusing playing platform, or particular advertisement playing platform is preset specific advertisement and thrown
Put strategy.
The information about advertisement playing platform can be contained in configuration information, server can be according to configuration information, to wide
The advertisement serving policy accused under playing platform this advertisement putting measurement dimension is judged.Held when matching with configuration information
Row step 211, when mismatching, performs step 210.
It should be noted that the embodiment of the present invention can not all possible advertisement putting of limit weigh dimension, it is specific wide
Accuse to deliver and weigh dimension, can be configured as needed.
In embodiments of the present invention, in order to which finer advertisement serving policy is screened and is controlled, for different
Advertisement putting weighs dimension and presets advertisement serving policy.And one by one to each advertisement putting weigh dimension once sieved
Choosing, so that the advertisement serving policy that goes out of final choice is very precisely and refinement, is more prone to control the model of advertisement putting
Enclose and target group, improve advertisement delivery effect.
Optionally, in advertisement serving policy system of selection provided in an embodiment of the present invention, dimension is weighed in each advertisement putting
Degree is lower to include the different advertisement serving policy of multiple priority.
Can also be containing the different advertisement serving policy of multiple priority in the case where dimension is weighed in same advertisement putting.Preferentially
Level can make a distinction according to the degree of refinement of advertisement serving policy, can be generally considered as the advertisement that advertisement serving policy is limited
The scope of dispensing is smaller, then degree of refinement is higher.Degree of refinement is higher, then priority is higher.For example, in video display process
When delivering advertisement, video type can weigh dimension as an advertisement putting, be weighed in the advertisement putting under dimension, Ke Yiyou
The advertisement serving policy of different priorities.Such as, strategy 1：In the video content of ancient costume serial video A the 5th collection to the 10th collection
Front end play advertisement B, the advertisement serving policy degree of refinement highest, so priority also highest；Strategy 2：It is continuous in ancient costume
The front end of acute video A video content, plays advertisement C.The advertisement serving policy degree of refinement is lower than strategy 1, so priority
Also it is lower than strategy 1；Strategy 3：In the front end of the video content of serial video, advertisement D is played, in the video content of animated video
Front end, play advertisement E.The strategy refinement degree is all lower than strategy 1 and strategy 2, so priority is also minimum.
If so also including the different advertisement putting plan of multiple priority in the case where dimension is weighed in same advertisement putting
Slightly, then in advertisement serving policy system of selection provided in an embodiment of the present invention, when the advertisement putting under dimension is weighed in advertisement putting
Strategy, when matching with configuration information, advertisement serving policy is preserved into default set, including：
The first step, when the 3rd advertisement serving policy under dimension is weighed in advertisement putting, when matching with configuration information, judges
Preset the 4th higher advertisement serving policy of the priority whether preserved in set under advertisement putting measurement dimension.
Whether advertisement serving policy of the server in the case where judging an advertisement putting measurement dimension matches with configuration information
When, order that can from high to low according to priority judges that advertisement putting is weighed the advertisements of multiple different priorities under dimension and thrown
Put whether strategy matches with configuration information.
When the first advertisement serving policy for judging a priority matches with configuration information, looked into default set
See whether saved with above-mentioned 3rd advertisement serving policy be in same advertisement putting weigh under dimension other are preferential
The 4th higher advertisement serving policy of level.
Second step, when having preserved the second advertisement serving policy in default set, by the 3rd advertisement serving policy
Particular content, be supplemented in the 4th advertisement serving policy in default set.
In default set, it there are and be in the 3rd advertisement serving policy under same advertisement putting measurement dimension
And during higher four advertisement serving policy of priority, the particular content in the 3rd advertisement serving policy can for example be played
Control information during advertisement etc., is supplemented in the 4th advertisement serving policy in default set.Due to high the 4th wide of priority
It is the high advertisement serving policy of degree of refinement to accuse and deliver strategy, so can only typically be applied in the range of very little, so at it
During broadcasting advertisement in the range of him, the 4th advertisement serving policy may not applied to, it is possible to which priority is relatively low but use
The 3rd bigger advertisement serving policy of scope, is supplemented in the 4th advertisement serving policy., can be no longer by the 3rd after the completion of supplement
Advertisement serving policy is preserved into default set.
For example, in the example of above-mentioned video ads, the video of user's viewing collects for the 5th of ancient costume serial video A, then
Now it can just be watched in the configuration information in the advertisement playing request transmitted by client used in user containing user
Video information, the information such as the collection of drama number of viewing can be included in video information.
According to the video information when screening advertisement serving policy under dimension is weighed in " video type " this advertisement putting, first
The strategy 1 of highest priority can be judged, the result judged matches as strategy 1 with configuration information, so as to strategy 1 is stored in pre-
If in set；Be further continued for determination strategy 2 because the video that user watches is ancient costume serial video A, strategy 2 also with
Information match is put, now presets that strategy 1 has been saved in set, so needing, by the particular content in strategy 2, to be supplemented to
Have been saved in the strategy 1 in default set.Then the content of the strategy 1 after supplement is：The 5th of ancient costume serial video A the
Advertisement B is played in the front end for collecting the video content of the 10th collection, but the front end of the video content of remaining collection of drama can play advertisement
C。
Server also may proceed to determination strategy 3, and judged result matches for strategy 3 with configuration information, likewise, being also required to
The content in strategy 3 is supplemented in the saved strategy 1 for passing through supplement.But it is due to preset in set to be protected
Whole advertisements that the particular content of the strategy 1 for the supplement deposited has covered required for user watches ancient costume serial video A are thrown
Put strategy, it can be understood as by supplement strategy 1 without can supplement broadcasting advertisement when control information, so can
To give up strategy 3, no longer supplemented.
In embodiments of the present invention, by screen same advertisement putting weigh dimension under different priorities advertisement putting
Strategy, and the low advertisement serving policy of priority is supplemented in the high advertisement serving policy of priority so that it can realize
The advertisement putting more refined, and allow advertisement serving policy to realize more flexible configuration and combination, it can meet
Gray special advertisement broadcast request.
Optionally, in advertisement serving policy system of selection provided in an embodiment of the present invention, by configuration information, sentence one by one
The advertisement serving policy broken under each advertisement putting measurement dimension, if before matching with configuration information, methods described is also
Including：
Dimension is weighed to each advertisement putting and distributes different priority, and according to priority order from high to low, will
Each advertisement putting is weighed dimension and is ranked up.
Server can weigh dimension to each advertisement putting and all carry out primary screening, so as to select by configuration information
Select out and weigh the advertisement serving policy matched under dimension with configuration information with each advertisement putting.But in the mistake screened
Cheng Zhong, in fact it could happen that advertisement serving policy is repeated or inconsistent phenomenon, for example, wide in dimension is weighed in two kinds of advertisement puttings
Accuse the advertisement control information all containing advertisement reproduction time length in dispensing strategy, and the advertisement in two advertisement serving policies
The advertisement control information of reproduction time length is inconsistent, if when the two advertisement serving policies match with configuration information
When, the afoul situation of advertisement serving policy just occurs.
In order to avoid such case, in embodiments of the present invention, dimension distribution can be weighed for each advertisement putting not
Same priority, and according to priority each advertisement putting measurement dimension is ranked up by order from high to low, so as to service
Device can first judge the advertisement of highest priority when judging that the advertisement serving policy under dimension is weighed in each advertisement putting one by one
Deliver the advertisement serving policy weighed under dimension.And it is possible to set a restrictive condition for server：Default set can only be increased
In advertisement serving policy, it is impossible to replace the advertisement serving policy that has existed.Pass through above-mentioned restrictive condition, it is ensured that default
Advertisement serving policy in set is the advertisement serving policy under the forward advertisement putting measurement dimension of priority.Specifically,
The priority orders that dimension is weighed in advertisement putting can be configured as needed.
For example, the highest priority of dimension, advertisement putting weighing apparatus are weighed in " client type of user " this advertisement putting
It is the very first time to measure the advertisement reproduction time length in the advertisement serving policy under dimension；Another advertisement putting is weighed under dimension
Advertisement reproduction time length in advertisement serving policy was the second time.When the advertisement under dimension is weighed in both the above advertisement putting
When dispensing strategy matches with configuration information.Advertisement in the advertisement serving policy that server is preserved in default set is played
Time span is the very first time, it is impossible to which it is modified.So as to avoid the afoul situation of advertisement serving policy so that wide
Accuse the tactful degree of accuracy of dispensing higher.
Optionally, in advertisement serving policy system of selection provided in an embodiment of the present invention, by configuration information, from default
A variety of advertisement serving policies in, select the advertisement serving policy matched with configuration information, and preserve into default set
Afterwards, method also includes：
By the advertisement serving policy in default set, advertisement is delivered to client.
When server has selected the advertisement serving policy matched with configuration information, and advertisement serving policy is protected
In the presence of in default set.Then now server just can be according to the advertisement serving policy in default set, for have sent advertisement
The client of playing request carries out the broadcasting of advertisement.Advertisement serving policy determines the adline of broadcasting, play advertisement when
Between length etc..
In embodiments of the present invention, server often receives the advertisement playing request that a client is sent, it is possible to root
The selection of an advertisement serving policy is carried out according to the configuration information in the advertisement playing request.So every time it is selected go out advertisement
Strategy is delivered both for this advertisement playing request, so as to realize that differential advertisement is thrown for different situations
Put, so that the carry out advertisement putting more become more meticulous, the dispensing of advertisement also more has specific aim, improve a surname of advertisement
Pass effect.
Referring to Fig. 3, Fig. 3 is the structure chart of advertisement serving policy selection device provided in an embodiment of the present invention, including：
Contain in acquisition module 301, the advertisement playing request for obtaining client transmission, the advertisement playing request and match somebody with somebody
Confidence ceases, and the configuration information at least includes the one or more in following information：The IP information of user, the attribute of the user
Information, the type of the client, advertisement playing platform；
Matching module 302, for by the configuration information, from default a variety of advertisement serving policies, select with
The advertisement serving policy that the configuration information matches, and preserve into default set.
In embodiments of the present invention, by receiving the advertisement playing request transmitted by client, and being played according to advertisement to ask
Configuration information in asking, from for the different default a variety of advertisement serving policies of configuration information, is selected with matching somebody with somebody confidence
The advertisement serving policy of manner of breathing matching.What can be reflected due to various types of information included in configuration information is
The user profile of advertisement is watched using client and preparation, and the equipment of advertisement broadcasting will be carried out and the flat of advertisement is played
Station information, these information can clearly mark off the advertisement putting scope more segmented and different target groups, so that
When carrying out the dispensing of advertisement, fine control can be carried out according to configuration information so that can be to the target in less scope
The accurate dispensing of the progress advertisement of crowd, it is not necessary to carry out a wide range of, advertisement putting of set time, reduce advertising cost,
Improve the dispensing effect of advertisement.
Optionally, in advertisement serving policy selection device provided in an embodiment of the present invention, the matching module 302, including：
Submodule is configured, for default a variety of advertisement serving policies, configuring different priority；
Select submodule, for the order by the priority from high to low, by the configuration information, one by one from pre-
If a variety of advertisement serving policies in, select the advertisement serving policy matched with the configuration information, and preserve to default
In set.
Optionally, in advertisement serving policy selection device provided in an embodiment of the present invention, the selection submodule is specifically used
In when the first advertisement serving policy, when matching with the configuration information, whether priority is judged in the default set
The second higher advertisement serving policy, first advertisement serving policy is times in default a variety of advertisement serving policies
One advertisement serving policy of meaning；When having preserved second advertisement serving policy in the default set, by described
Particular content in one advertisement serving policy, is supplemented in the second advertisement serving policy in the default set, described second
Advertisement serving policy is any one advertisement serving policy in default a variety of advertisement serving policies.
Optionally, in advertisement serving policy selection device provided in an embodiment of the present invention, the matching module 302, including：
Judging submodule, for by the configuration information, judging that each advertisement putting is weighed one by one wide under dimension
Accuse and deliver strategy, if match with the configuration information, dimension is weighed in the different advertisement puttings at least includes following weigh
One or more in dimension：
Sub-module stored, is used for region, the attribute of the user, advertisement playing platform, user where the user
Client type；Advertisement serving policy under advertisement putting measurement dimension, will be described wide when matching with the configuration information
Accuse and deliver strategy preservation into the default set.
Optionally, it is described each in described device in advertisement serving policy selection device provided in an embodiment of the present invention
Planting advertisement putting and weighing includes the different advertisement serving policy of multiple priority under dimension；
The sub-module stored, including：
Judging unit, for weighing the first advertisement serving policy under dimension when advertisement putting, with the configuration information phase
During matching, judge whether to have preserved the advertisement putting in the default set and weigh higher second of priority under dimension
Advertisement serving policy；
Memory cell, for when having preserved second advertisement serving policy in the default set, by described in
Particular content in first advertisement serving policy, is supplemented in the second advertisement serving policy in the default set.
Optionally, in advertisement serving policy selection device provided in an embodiment of the present invention, described device also includes：
Order module, different priority are distributed for weighing dimension to each described advertisement putting, and according to priority
Order from high to low, each described advertisement putting measurement dimension is ranked up.
Optionally, in advertisement serving policy selection device provided in an embodiment of the present invention, described device also includes：
Putting module, for by the advertisement serving policy in the default set, advertisement to be delivered to the client.
The device of the embodiment of the present invention is the device using above-mentioned advertisement serving policy system of selection, then above-mentioned advertisement putting
All embodiments of policy selection method are applied to the device, and can reach same or analogous beneficial effect.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method.
It should be noted that herein, such as first and second or the like relational terms are used merely to a reality
Body or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or deposited between operating
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Nonexcludability is included, so that process, method, article or equipment including a series of key elements not only will including those
Element, but also other key elements including being not expressly set out, or also include being this process, method, article or equipment
Intrinsic key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that
Also there is other identical element in process, method, article or equipment including the key element.
Each embodiment in this specification is described by the way of related, identical similar portion between each embodiment
Divide mutually referring to what each embodiment was stressed is the difference with other embodiment.It is real especially for system
Apply for example, because it is substantially similar to embodiment of the method, so description is fairly simple, related part is referring to embodiment of the method
Part explanation.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent substitution and improvements made within the spirit and principles in the present invention etc., are all contained in protection scope of the present invention
It is interior.
Claims (14)
1. a kind of advertisement serving policy system of selection, it is characterised in that including：
Obtain in the advertisement playing request that client is sent, the advertisement playing request and contain configuration information, the configuration information
At least include the one or more in following information：IP information, the attribute information of the user, the class of the client of user
Type, advertisement playing platform；
By the configuration information, from default a variety of advertisement serving policies, select what is matched with the configuration information
Advertisement serving policy, and preserve into default set.
2. according to the method described in claim 1, it is characterised in that described by the configuration information, from default a variety of wide
Accuse and deliver in strategy, select the advertisement serving policy matched with the configuration information, and preserve into default set, bag
Include：
To default a variety of advertisement serving policies, different priority are configured；
By the order of the priority from high to low, by the configuration information, one by one from default a variety of advertisement putting plans
In slightly, the advertisement serving policy matched with the configuration information is selected, and preserve into default set.
3. method according to claim 2, it is characterised in that described to press the order of the priority from high to low, passes through
The configuration information, one by one from default a variety of advertisement serving policies, select with the configuration information match it is wide
Accuse and deliver strategy, and preserve into default set, including：
When the first advertisement serving policy, when matching with the configuration information, judge whether preferential in the default set
The second higher advertisement serving policy of level, first advertisement serving policy is in default a variety of advertisement serving policy
Any one advertisement serving policy；
When having preserved second advertisement serving policy in the default set, by first advertisement serving policy
Particular content, be supplemented in the second advertisement serving policy in the default set, second advertisement serving policy is institute
State any one advertisement serving policy in default a variety of advertisement serving policies.
4. according to the method in any one of claims 1 to 3, it is characterised in that described by the configuration information, from pre-
If a variety of advertisement serving policies in, select the advertisement serving policy matched with the configuration information, and preserve to default
In set, including：
By the configuration information, judge that the advertisement serving policy under dimension is weighed in each advertisement putting one by one, if with institute
State configuration information to match, dimension is weighed in the different advertisement puttings at least includes the one or more in following measurement dimension：
Region, the attribute of the user, advertisement playing platform, user use client type where the user；
When the advertisement serving policy under dimension is weighed in advertisement putting, when matching with the configuration information, by the advertisement putting
Strategy is preserved into the default set.
5. method according to claim 4, it is characterised in that each described advertisement putting is weighed under dimension including multiple
The different advertisement serving policy of priority；
The advertisement serving policy weighed when advertisement putting under dimension, when matching with the configuration information, by the advertisement
Strategy is delivered to preserve into the default set, including：
When the 3rd advertisement serving policy under dimension is weighed in advertisement putting, when matching with the configuration information, judge described pre-
If the advertisement putting whether has been preserved in set is weighed higher the 4th advertisement serving policy of priority under dimension；
When having preserved four advertisement serving policy in the default set, by the 3rd advertisement serving policy
Particular content, be supplemented in the 4th advertisement serving policy in the default set.
6. method according to claim 4, it is characterised in that described by the configuration information, judges each one by one
The advertisement serving policy under dimension is weighed in advertisement putting, if before matching with the configuration information, methods described also includes：
Dimension is weighed to each described advertisement putting and distributes different priority, and according to priority order from high to low, will
Each described advertisement putting is weighed dimension and is ranked up.
7. according to the method described in claim 1, it is characterised in that described by the configuration information, from default a variety of wide
Accuse and deliver in strategy, select the advertisement serving policy matched with the configuration information, and after preserving into default set,
Methods described also includes：
By the advertisement serving policy in the default set, advertisement is delivered to the client.
8. a kind of advertisement serving policy selection device, it is characterised in that including：
Contain configuration information in acquisition module, the advertisement playing request for obtaining client transmission, the advertisement playing request,
The configuration information at least includes the one or more in following information：The IP information of user, the attribute information of the user, institute
State type, the advertisement playing platform of client；
Matching module, for by the configuration information, from default a variety of advertisement serving policies, is selected and the configuration
The advertisement serving policy of information match, and preserve into default set.
9. device according to claim 8, it is characterised in that the matching module, including：
Submodule is configured, for default a variety of advertisement serving policies, configuring different priority；
Select submodule, for the order by the priority from high to low, by the configuration information, one by one from default
In a variety of advertisement serving policies, the advertisement serving policy matched with the configuration information is selected, and preserve to default set
In.
10. device according to claim 8, it is characterised in that the selection submodule when the first advertisement specifically for throwing
Strategy is put, when matching with the configuration information, whether the second higher advertisement of priority is judged in the default set
Strategy is delivered, first advertisement serving policy is any one advertisement putting in default a variety of advertisement serving policies
Strategy；When having preserved second advertisement serving policy in the default set, by first advertisement serving policy
In particular content, be supplemented in the second advertisement serving policy in the default set, second advertisement serving policy is
Any one advertisement serving policy in default a variety of advertisement serving policies.
11. the device according to any one of claim 8 to 10, it is characterised in that the matching module, including：
Judging submodule, throws for by the configuration information, judging that the advertisement under dimension is weighed in each advertisement putting one by one
Put strategy, if match with the configuration information, dimension is weighed in the different advertisement puttings at least includes following measurement dimension
In one or more：
Sub-module stored, client is used for region, the attribute of the user, advertisement playing platform, user where the user
Hold type；When the advertisement serving policy under dimension is weighed in advertisement putting, when matching with the configuration information, the advertisement is thrown
Strategy is put to preserve into the default set.
12. device according to claim 11, it is characterised in that each described advertisement putting in described device is weighed
Include the different advertisement serving policy of multiple priority under dimension；
The sub-module stored, including：
Judging unit, for weighing the first advertisement serving policy under dimension when advertisement putting, matches with the configuration information
When, judge whether to have preserved the advertisement putting in the default set and weigh the second higher advertisement of priority under dimension
Deliver strategy；
Memory cell, for when having preserved second advertisement serving policy in the default set, by described first
Particular content in advertisement serving policy, is supplemented in the second advertisement serving policy in the default set.
13. device according to claim 11, it is characterised in that described device also includes：
Order module, different priority are distributed for weighing dimension to each described advertisement putting, and according to priority from height
To low order, each described advertisement putting measurement dimension is ranked up.
14. device according to claim 8, it is characterised in that described device also includes：
Putting module, for by the advertisement serving policy in the default set, advertisement to be delivered to the client.
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