CN109447703B

CN109447703B - Resource display method and device

Info

Publication number: CN109447703B
Application number: CN201811252837.XA
Authority: CN
Inventors: 郭晓明; 李涛
Original assignee: Zhuhai Tianyan Technology Co ltd
Current assignee: Zhengzhou Apas Technology Co ltd
Priority date: 2018-10-25
Filing date: 2018-10-25
Publication date: 2022-02-15
Anticipated expiration: 2038-10-25
Also published as: CN109447703A

Abstract

The embodiment of the application provides a resource display method and a resource display device, wherein the method comprises the following steps: the method comprises the steps of configuring at least one resource release strategy for each resource promotion position in advance, determining at least one resource release strategy corresponding to the resource promotion position in a resource acquisition request after receiving the resource acquisition request from a client, automatically matching a target resource release strategy corresponding to request orientation information in the resource acquisition request, controlling the client to request promotion resources from a corresponding resource channel terminal according to the target resource release strategy and displaying the promotion resources, realizing uniform integrated distribution of the promotion resources of different promotion channels based on the resource release strategies, further realizing dynamic control of access flow distributed to each promotion channel by dynamically adjusting the resource release strategies, improving distribution flexibility of the promotion resources, and enabling the client to timely respond to real-time switching among different promotion channels.

Description

Resource display method and device

Technical Field

The present application relates to the field of internet technologies, and in particular, to a resource display method and apparatus.

Background

At present, with the rapid development of mobile internet technology and the continuous upgrade of the functions of mobile terminals, mobile terminals (such as smart phones) have become essential electronic consumer products in daily life, and smart phones have been integrated into various aspects of life, for example, smart phones have become main electronic products for performing information interaction between people, and smart phones have become main tools for users to query and obtain latest information.

Because the mobile advertisement has the characteristics of high accuracy, strong interactivity, good diffusivity and instantaneity in pushing, the application of the mobile advertisement is more and more favored by merchants, wherein the mobile advertisement refers to an advertisement displayed when a user accesses the mobile application or a mobile webpage through a mobile terminal (a smart phone, a tablet personal computer and the like), and the advertisement form can be at least one of pictures, characters, inter-cut advertisements, html5, links, videos, gravity induction advertisements and the like.

Specifically, the method for displaying promoted resources provided in the prior art mainly includes: integrating software development kit SDKs of different advertisement channels at a client, configuring corresponding configuration information through different systems at the cloud end, uniformly issuing the configuration information to the client, requesting the corresponding advertisement promotion channel and acquiring advertisement resources by the client according to the configuration information, and finishing advertisement resource display; if the advertisement promotion channel needs to be adjusted and changed, the data packet containing the channel configuration information needs to be issued to each client again, so that the client updates the local configuration information, requests the advertisement resource from the corresponding advertisement channel terminal based on the latest configuration information, and displays the obtained advertisement resource to the user, therefore, the client needs to update the local configuration information each time, and can obtain the corresponding promotion resource from the corresponding advertisement channel terminal based on the updated configuration information next time.

Therefore, the popularization resource display method in the prior art has the problems of poor flexibility of resource channel adjustment and delayed configuration information issuing.

Disclosure of Invention

An object of the embodiments of the present application is to provide a method and an apparatus for resource display, which pre-configure at least one resource release policy for each resource promotion location, after receiving a resource acquisition request from a client, determining at least one resource release strategy corresponding to a resource promotion position in the resource acquisition request, then automatically matching a target resource release strategy corresponding to request orientation information in the resource acquisition request, controlling the client to request and display the promotion resources from the corresponding resource channel terminals according to the target resource release strategy, realizing the uniform integration and distribution of the promotion resources of different promotion channels based on the resource release strategy, and then, the access flow distributed to each promotion channel can be dynamically controlled by dynamically adjusting the resource delivery strategy, so that the distribution flexibility of the promotion resources is improved, and the client can timely respond to the real-time switching among different promotion channels.

In order to solve the above technical problem, the embodiment of the present application is implemented as follows:

the embodiment of the application provides a resource display method, which comprises the following steps:

receiving a resource acquisition request sent by a client, wherein the resource acquisition request carries a client identifier, a unique identifier of a resource promotion bit and request orientation information;

determining at least one resource release strategy corresponding to the unique identifier of the resource promotion position according to the corresponding relation between the identifier of the resource promotion position and the resource release strategy, wherein the resource release strategy comprises the following steps: policy constraint information and promotional resource identification;

selecting a target resource releasing strategy matched with the request directional information from the at least one resource releasing strategy according to the strategy constraint information;

and controlling the client to acquire and display the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy.

An embodiment of the present application provides a resource display device, including:

the system comprises an acquisition request receiving module, a resource acquisition request receiving module and a resource allocation module, wherein the acquisition request receiving module is used for receiving a resource acquisition request sent by a client, and the resource acquisition request carries a client identifier, a unique identifier of a resource promotion bit and request orientation information;

the releasing strategy matching module is used for determining at least one resource releasing strategy corresponding to the unique identifier of the resource promotion position according to the corresponding relation between the identifier of the resource promotion position and the resource releasing strategy, wherein the resource releasing strategy comprises the following steps: policy constraint information and promotional resource identification;

a target strategy determining module, configured to select, from the at least one resource delivery strategy, a target resource delivery strategy matching the request targeting information according to the strategy constraint information;

and the resource acquisition control module is used for controlling the client to acquire and display the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy.

An embodiment of the present application provides a resource display device, including: a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to implement the following:

Embodiments of the present application provide a storage medium for storing computer-executable instructions, which when executed implement the following processes:

The resource display method and the device in the embodiment of the application configure at least one resource release strategy for each resource promotion position in advance, after receiving a resource acquisition request from a client, determining at least one resource release strategy corresponding to a resource promotion position in the resource acquisition request, then automatically matching a target resource release strategy corresponding to request orientation information in the resource acquisition request, controlling the client to request and display the promotion resources from the corresponding resource channel terminals according to the target resource release strategy, realizing the uniform integration and distribution of the promotion resources of different promotion channels based on the resource release strategy, and then, the access flow distributed to each promotion channel can be dynamically controlled by dynamically adjusting the resource delivery strategy, so that the distribution flexibility of the promotion resources is improved, and the client can timely respond to the real-time switching among different promotion channels.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.

Fig. 1 is a schematic view of an application scenario of resource display provided in an embodiment of the present application;

fig. 2 is a first flowchart of a resource display method according to an embodiment of the present disclosure;

fig. 3 is a second flowchart of a resource display method according to an embodiment of the present application;

fig. 4 is a third flowchart illustrating a resource displaying method according to an embodiment of the present application;

fig. 5 is a fourth flowchart illustrating a resource displaying method according to an embodiment of the present application;

fig. 6 is a fifth flowchart illustrating a resource displaying method according to an embodiment of the present application;

fig. 7 is a schematic diagram illustrating an implementation principle of determining a target resource release policy in the resource display method according to the embodiment of the present application;

FIG. 8a is a schematic diagram illustrating a first module of a resource display apparatus according to an embodiment of the present disclosure;

FIG. 8b is a schematic diagram illustrating a second module of a resource display apparatus according to an embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of a resource display device according to an embodiment of the present application.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The embodiment of the application provides a resource display method and device, which can realize unified integrated allocation of popularization resources of different popularization channels based on a resource putting strategy, further realize dynamic control of access flow allocated to each popularization channel by dynamically adjusting the resource putting strategy, improve allocation flexibility of the popularization resources, and enable a client to timely respond to real-time switching among different popularization channels.

Fig. 1 is a schematic view of an application scenario of a resource display system according to an embodiment of the present application, and as shown in fig. 1, the resource display system includes: the system comprises a plurality of clients, a central server and a plurality of resource channel terminals, wherein the clients can be mobile terminals such as smart phones and tablet computers, the central server can be a server for responding to resource acquisition requests of the clients and controlling the clients to acquire popularization resources from the resource channel terminals, and the resource channel terminals can be servers for responding to the clients to acquire target popularization resources;

specifically, the specific process of target popularization resource display is as follows:

(1) the client generates a resource acquisition request carrying a client identifier, a unique identifier of the resource promotion position and request orientation information, and sends the resource acquisition request to the central server;

(2) after receiving the resource acquisition request, the central server determines at least one resource release strategy corresponding to the unique identifier carried in the resource acquisition request in a plurality of pre-configured resource release strategies, wherein the resource release strategies include: strategy constraint information and a promotion resource identifier, wherein the promotion resource identifier is used for identifying a promotion resource and a resource channel terminal where the promotion resource is located;

(3) the central server selects a target resource releasing strategy matched with request orientation information carried in the resource acquisition request according to strategy constraint information in each determined resource releasing strategy in at least one determined resource releasing strategy corresponding to the resource acquisition request;

(4) the central server controls the client to acquire the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy;

(5) the method comprises the steps that a client side obtains target popularization resources from corresponding resource channel terminals under the control of a central server, the obtained target popularization resources are displayed, unified integrated distribution of the popularization resources of different popularization channels based on resource putting strategies is achieved, dynamic control of access flow distributed to each popularization channel can be achieved through dynamic adjustment of the resource putting strategies, distribution flexibility of the popularization resources is improved, the client side can timely respond to real-time switching among the different popularization channels, in the process, the client side does not need to perform complex information processing, and only the popularization resource obtaining control indication of a response server side is needed.

Fig. 2 is a first flowchart of a resource showing method according to an embodiment of the present application, where the method in fig. 2 can be executed by the central server in fig. 1, as shown in fig. 2, the method at least includes the following steps:

s201, receiving a resource acquisition request sent by a client, wherein the resource acquisition request carries a client identifier, a unique identifier of a resource promotion bit and request orientation information;

specifically, the client initiates a resource acquisition request to the server according to the use condition of the user for the established application, and after receiving the resource acquisition request sent by the client, the server executes the following steps S202 to S204 to trigger the client sending the resource acquisition request to acquire and display the target popularization resource from the corresponding resource channel terminal;

each resource promotion position corresponds to a respective unique identifier, the corresponding relation between the request stage and the resource promotion position can be preset, and the unique identifiers carried in the resource acquisition request generated by the client correspond to the current request stage one to one;

for example, in a stage of starting a set application by clicking, a uniqueness identifier of a resource promotion position carried in a resource acquisition request sent by a client to a central server is XXXX, in a stage of entering a set information webpage by clicking, a uniqueness identifier of a resource promotion position carried in a resource acquisition request sent by the client to the central server is YYYY and the like, and after detecting a touch operation of a user, the client determines a target uniqueness identifier required to be carried in the resource acquisition request according to the touch operation and a corresponding relation between a preset request stage and the resource promotion position;

the request targeting information is attribute information for characterizing attributes related to the client, the request scenario, and the user, and the request targeting information may include: requesting time information, applying a current installation version, user native information and the like, after detecting the touch operation of a user, a client needs to determine not only a uniqueness identifier of a resource promotion bit required to be carried in a resource acquisition request, but also request orientation information required to be carried in the resource acquisition request, and finally, generating the resource acquisition request according to the determined uniqueness identifier and the request orientation information and sending the resource acquisition request to a central server;

s202, determining at least one resource releasing strategy corresponding to the unique identifier carried by the resource acquisition request according to the corresponding relation between the identifier of the resource promotion position and the resource releasing strategy in a plurality of pre-configured resource releasing strategies, wherein the resource releasing strategy comprises the following steps: strategy constraint information and a promotion resource identifier, wherein the promotion resource identifier is used for identifying a promotion resource and a resource channel terminal where the promotion resource is located;

specifically, configuring a resource release strategy corresponding to each resource promotion position in advance, and storing a corresponding relation between each resource promotion position and the resource release strategy corresponding to each resource promotion position, wherein each resource release strategy comprises strategy constraint information, promotion resource identification and other information, and after receiving a resource acquisition request sent by a client, searching at least one resource release strategy corresponding to the resource promotion position with the unique identification carried in the resource acquisition request;

s203, selecting a target resource releasing strategy matched with request directional information carried by a resource obtaining request according to strategy constraint information in each resource releasing strategy in the determined at least one resource releasing strategy;

specifically, under a normal condition, each resource promotion position corresponds to a plurality of resource delivery strategies, and a resource delivery strategy matched with request orientation information carried in a resource acquisition request needs to be searched as a target resource delivery strategy, wherein after at least one resource delivery strategy corresponding to a unique identifier carried in a resource acquisition request is determined, strategy constraint information in the resource delivery strategy is compared with the request orientation information carried in the resource acquisition request aiming at each determined resource delivery strategy, so that the target resource delivery strategy matched with the received resource acquisition request can be determined;

s204, controlling the client to acquire and display the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy;

specifically, after determining the target resource delivery strategy, the client can be controlled to obtain the target popularization resource to be displayed to the corresponding resource channel terminal based on the target resource delivery strategy, that is, the target popularization resource to be obtained by the client can be determined based on the popularization resource identifier in the target resource delivery strategy, since the popularization resource identifier can identify the popularization resource and the resource channel terminal where the popularization resource is located, after receiving the popularization resource identifier sent by the server, the client determines the resource channel terminal where the target popularization resource is located according to the popularization resource identifier, the client sends a request carrying the popularization resource identifier to the determined resource channel terminal, and after receiving the request carrying the popularization resource identifier, the resource channel terminal determines the target popularization resource requested to be obtained by the client according to the popularization resource identifier and sends the determined target popularization resource to the client, and displaying the acquired target popularization resource to the user by the client, wherein the resource channel terminal can be a service provider with resource popularization requirements, such as google, Baidu, Sao dog or Jingdong and the like.

In the embodiment of the application, at least one resource putting strategy is configured for each resource promotion position in advance, after receiving a resource acquisition request from a client, determining at least one resource release strategy corresponding to a resource promotion position in the resource acquisition request, then automatically matching a target resource release strategy corresponding to request orientation information in the resource acquisition request, controlling the client to request and display the promotion resources from the corresponding resource channel terminals according to the target resource release strategy, realizing the uniform integration and distribution of the promotion resources of different promotion channels based on the resource release strategy, and then, the access flow distributed to each promotion channel can be dynamically controlled by dynamically adjusting the resource delivery strategy, so that the distribution flexibility of the promotion resources is improved, and the client can timely respond to the real-time switching among different promotion channels.

In the process of determining the target resource release policy, it is necessary to match the corresponding resource release policy with the resource promotion location pointed by the resource acquisition request sent by the client, and then select the target resource release policy from the matched resource release policies, so that it is necessary to configure the corresponding resource release policy for each resource promotion location in advance, and based on this, as shown in fig. 3, before S201 receives the resource acquisition request sent by the client, the method further includes:

s205, acquiring a mapping relation between each resource promotion position and a promotion resource identifier, and acquiring policy constraint information of each resource promotion position;

specifically, the corresponding popularization resources of different resource popularization positions may be completely different, may also be partially the same, and may also be completely the same, and the mapping relationship between the resource popularization positions and the popularization resources is established in advance, that is, for different request stages, the popularization resources finally displayed at the client may be completely different, may also be partially the same, and may also be completely the same;

the number of the policy constraint information of the resource promotion bits may be multiple, and the policy constraint information may include policy validity period, application version information and country information, that is, when any one of the policy constraint information is of multiple types, the policy constraint information of the corresponding resource promotion bits is multiple;

s206, aiming at each resource promotion position, configuring at least one resource releasing strategy for the resource promotion position according to the obtained mapping relation and strategy constraint information;

specifically, for a certain resource promotion location, after a mapping relationship and policy constraint information corresponding to the resource promotion location are obtained, a corresponding resource delivery policy may be configured for the resource promotion location, for example, if the promotion resources corresponding to the resource promotion location are an advertisement source a, an advertisement source B, and an advertisement source C, and a policy validity period IN policy preset information is 2018-01-01 to 2018-12-31 or 2018-05-01 to 2018-12-31, application version information IN the policy preset information is 10 to 99 or 20 to 99, home country information IN the policy preset information is CN, IN, ID, or CN, IN, and corresponding resource delivery policies configured for the resource promotion location include a resource delivery policy 1 and a resource delivery policy 2, where the resource delivery policy 1 includes: the policy validity period is 2018-01-01 to 2018-12-31, the application version information is 10 to 99, the home country information is CN, IN and ID, the popularization resource identification is A, B and C, and the resource release policy 2 comprises the following contents: the policy validity period is 2018-05-01 to 2018-12-31, the application version information is 20 to 99, the home country information is CN and IN, and the popularization resource identifiers are A, B and C; when a certain popularization resource is marked as a closed state, stopping controlling the client to acquire the popularization resource from the corresponding resource channel terminal;

s207, storing the corresponding relation between each resource promotion position and at least one resource release strategy configured for the resource promotion position;

specifically, after the corresponding resource delivery policies are configured for the resource promotion positions, the corresponding relationships between the resource promotion positions and the resource delivery policies configured for the resource promotion positions are stored, so that after a resource acquisition request of a client is subsequently received, the resource delivery policy corresponding to the received resource acquisition request is determined based on the corresponding relationships.

Wherein, in order to further improve the flexibility of controlling the client to obtain the popularization resource, if the client needs to be controlled to obtain the popularization resource from a plurality of resource channel terminals at the same time, and the access flows of the popularization resources respectively corresponding to the plurality of resource channel terminals need to be controlled, for the popularization channel with high allocated access flow, the priority ranking of the corresponding popularization resource is advanced, correspondingly, for the popularization channel with low allocated access flow, the priority ranking of the corresponding popularization resource is advanced, based on this, the resource delivery policy further includes: promotion priority information;

correspondingly, the step S204 of controlling the client to acquire and display the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource delivery policy specifically includes:

and issuing the popularization resource identifier and the popularization priority information in the selected target resource delivery strategy to the corresponding client so that the client acquires and displays the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier according to the received popularization priority information in the order of priority from high to low.

Specifically, if the promotion resource identifiers included in the target resource delivery strategy are A, B and C and the promotion priority information is B, A, C, at this time, the client first acquires and displays the target promotion resource B to the resource channel terminal corresponding to the promotion resource identifier B, then acquires and displays the target promotion resource a to the resource channel terminal corresponding to the promotion resource identifier a, and finally acquires and displays the target promotion resource C to the resource channel terminal corresponding to the promotion resource identifier C;

in the process of showing the popularization resource to the user, the user may request to skip the showing of the popularization resource, so that the client does not obtain the popularization resource from the resource channel terminal corresponding to the popularization resource with the later priority, the popularization resource with the later priority is not shown at the client, and the control flexibility of obtaining the popularization resource by the client is further improved by adding the popularization priority information in the resource putting strategy.

In order to adjust the resource promotion requirement in response to the resource channel terminal in time, the resource delivery policy needs to be adjusted in time, specific contents in the existing resource delivery policy may be modified, and a new resource delivery policy may be added to a certain resource promotion location, based on which, in response to a situation that specific contents in the existing resource delivery policy need to be changed, as shown in fig. 4, after the S207 stores a corresponding relationship between each resource promotion location and at least one resource delivery policy configured for the resource promotion location, the method further includes:

s208, determining change information aiming at the resource release strategy, wherein the change information comprises: the method comprises the steps of putting a strategy identifier and specific change contents, wherein the strategy identifier comprises information for identifying a resource putting strategy;

specifically, if policy constraint information or a promoted resource identifier included in an existing resource delivery policy needs to be changed, according to an obtained policy change requirement, a policy identifier and specific change content of the resource delivery policy to be changed are determined, and change information for the resource delivery policy to be changed is obtained, for example, the determined change information for the resource delivery policy to be changed includes: the releasing strategy is marked as strategy 1, and the specific change content is that the application version information is changed into 100-199;

s209, updating the relevant content in the resource release strategy corresponding to the release strategy identifier according to the specific change content, so as to update the corresponding resource release strategy in the plurality of resource release strategies configured in advance;

specifically, after the change information for the resource delivery policy to be changed is determined, the resource delivery policy to be changed is found according to the delivery policy identifier in the change information, and the found related content in the resource delivery policy is modified into the specific change content in the change information, for example, the application version information in the resource delivery policy 1 is changed from 10 to 99 to 100 to 199, so as to update the resource delivery policy 1 in the plurality of pre-configured resource delivery policies;

and, for the case that a new resource release policy needs to be added to a certain resource promotion position, as shown in fig. 5, after storing the correspondence between each resource promotion position and at least one resource release policy configured for the resource promotion position in the above S207, the method further includes:

s210, acquiring a new request of a release strategy aiming at a target resource promotion position, wherein the new request carries a unique identifier of the target resource promotion position and a new resource release strategy;

specifically, if a new resource release policy needs to be added to a certain resource promotion location, according to the obtained policy increase demand, the unique identifier of the target resource promotion location and the specific content of the new resource release policy are determined, and a release policy new request for the target resource promotion location is generated, for example, the determined release policy new request for the target resource promotion location carries: the uniqueness identifier of the resource promotion position is XXXX, the newly added resource release strategy is a resource release strategy 3, wherein the content of the resource release strategy 3 is as follows: the effective time limit of the strategy is 2019-01-01 to 2019-12-31, the application version information is 100 to 199, the home country information is CN, IN and ID, and the popularization resource identifiers are A, B and C;

s211, adding the new resource delivering policy to the resource delivering policy set of the target resource promoting position and updating the corresponding relationship between the promoting position and the delivering policy, specifically, adding the new resource delivering policy to a plurality of pre-configured resource delivering policies, and adding the new resource delivering policy to the resource delivering policy corresponding to the target resource promoting position.

Specifically, the resource release strategy corresponding to the resource promotion position with the unique identifier of XXXX includes: the resource obtaining method comprises a resource releasing strategy 1, a resource releasing strategy 2 and a resource releasing strategy 3, so that if the uniqueness mark carried in a received resource obtaining request is XXXX, a target resource releasing strategy matched with request orientation information carried in the resource obtaining request is selected from the resource releasing strategy 1, the resource releasing strategy 2 and the resource releasing strategy 3.

In the embodiment of the application, the resource delivery strategy is added to facilitate timely updating of the resource delivery strategy, the client is dynamically controlled to acquire target popularization resources from different resource channel terminals, namely, dynamic integration and control of popularization channels are realized through resource delivery strategy management and control, the client is controlled to request popularization resources from corresponding popularization channels, the client timely responds to the switching of the popularization channels, the client does not need to maintain configuration information, and the server performs unified maintenance and management on the resource delivery strategy.

As shown in fig. 6, for the process of determining the target resource releasing strategy, in the step S203, in at least one determined resource releasing strategy, according to the strategy constraint information in each resource releasing strategy, selecting the target resource releasing strategy matched with the request orientation information carried in the resource obtaining request, specifically including:

s2031, in the determined at least one resource releasing strategy, aiming at each resource releasing strategy, comparing strategy constraint information in the resource releasing strategy with request orientation information;

s2032, determining the resource releasing strategy of which the comparison result meets the preset condition as an alternative resource releasing strategy;

specifically, if the uniqueness identifier carried in the received resource acquisition request is XXXX, then determining at least one resource release strategy corresponding to the uniqueness identifier carried in the resource acquisition request according to the updated correspondence relationship, where the at least one resource release strategy comprises a resource release strategy 1, a resource release strategy 2, and a resource release strategy 3, and then comparing policy constraint information in each resource release strategy with request orientation information to obtain a comparison result 1 for the resource release strategy 1, a comparison result 2 for the resource release strategy 2, and a comparison result 3 for the resource release strategy 3, where in the comparison results 1, the comparison results 2, and the comparison results 3, if the comparison results represent that the policy constraint information matches with the request orientation information, if the comparison result meets the preset condition, determining that the resource release strategy corresponding to the comparison result is the alternative resource release strategy;

s2033, judging whether the number of the determined alternative resource releasing strategies is one;

specifically, when only policy constraint information in one resource releasing policy is matched with request orientation information carried in a resource acquiring request, the resource releasing policy is directly determined as a target resource releasing policy, and considering that there may be a case where policy constraint information in a plurality of resource releasing policies is matched with request orientation information carried in a resource acquiring request, at this time, a target resource releasing policy needs to be selected according to a set priority of each resource releasing policy, specifically:

if the judgment result is yes, executing S2034, and taking the determined alternative resource release strategy as a target resource release strategy;

for example, if the determined alternative resource delivery strategy is the resource delivery strategy 1, determining the target resource delivery strategy as the resource delivery strategy 1;

if the judgment result is negative, executing S2035, obtaining the set priority of each alternative resource releasing strategy, and taking the alternative resource releasing strategy with the highest set priority as a target resource releasing strategy;

for example, if the determined candidate resource release policies are the resource release policy 1 and the resource release policy 2, and the priority of the resource release policy 1 is higher than that of the resource release policy 2, it is determined that the target resource release policy is the resource release policy 1.

The policy constraint information in the resource delivery policy can be set according to actual requirements, and the policy constraint information includes: comparing each item of information in the policy constraint information with the information content of the corresponding item in the request orientation information carried by the resource acquisition request under the conditions of the policy effective period, the application version information and the home country information;

correspondingly, the step S2031 of comparing the policy constraint information in the resource delivery policy with the request orientation information for each resource delivery policy specifically includes:

step one, judging whether a policy effective period in policy constraint information contains request time information in request orientation information carried by a resource acquisition request or not aiming at each resource delivery policy; and the number of the first and second groups,

judging whether the application version information in the policy constraint information contains the current installation version in the request orientation information carried by the resource acquisition request; and the number of the first and second groups,

step three, judging whether the attributive country information in the strategy constraint information contains user native information in request orientation information carried by the resource acquisition request;

in order to increase the selection speed of the target resource release strategy, as long as the judgment result of one of the information items is negative, the execution of the judgment of the other information items in the resource release strategy is stopped, the priority of each information item can be further preset, and the priority of the information item with the highest probability of the negative judgment result is set to be the highest, so that the resource release strategy which does not meet the preset condition can be quickly eliminated.

For example, as shown in fig. 7, a schematic diagram of an implementation principle of determining a target resource delivery policy is given, specifically:

if the uniqueness identifier of the resource promotion position carried in the resource acquisition request sent by the client is XXXX, the request time information in the request orientation information carried in the resource acquisition request is 2018-4-26, the current installation version is 66, and the user native place information is CN;

determining at least one resource release strategy corresponding to the unique identifier carried in the resource acquisition request as the resource release strategy 1, the resource release strategy 2 and the resource release strategy 3 by inquiring the corresponding relation between the promotion position and the release strategies;

aiming at a resource delivery strategy 1, comparing a strategy effective period in the resource delivery strategy 1 with request time information in request orientation information, comparing application version information in the resource delivery strategy 1 with a current installation version in the request orientation information, comparing attribution country information in the resource delivery strategy 1 with user native place information in the request orientation information, and so on, and respectively comparing strategy constraint information in the resource delivery strategy with the request orientation information aiming at a resource delivery strategy 2 and a resource delivery strategy 3;

based on the comparison result corresponding to each resource release strategy, the comparison result corresponding to the resource release strategy 1 meets the preset condition, that is, the strategy validity period in the resource release strategy 1 includes the request time information in the request orientation information carried by the resource acquisition request; the application version information in the resource delivery strategy 1 comprises a current installation version in request orientation information carried by the resource acquisition request; and the home country information in the resource delivery strategy 1 contains user native information in request orientation information carried by the resource acquisition request, so that the target resource delivery strategy is determined to be the resource delivery strategy 1;

and finally, controlling the client to acquire the target popularization resource from the corresponding resource channel terminal according to the popularization resource identifier and the popularization priority information in the resource putting strategy 1, so that the client can display the acquired target popularization resource in sequence.

The issuing of the promotion resource identifier and the promotion priority information in the selected target resource delivery strategy to the corresponding client specifically includes:

judging whether a resource channel terminal corresponding to the popularization resource identifier in the selected target resource delivery strategy is a central server, namely judging whether the client needs to acquire popularization resources from the central server under the control of the central server;

if so, issuing the popularization resource corresponding to the popularization resource identifier, the popularization resource identifier in the target resource release strategy and popularization priority information to a corresponding client;

specifically, considering that the popularization resource may be an external popularization resource or an internal popularization resource, that is, there may be a case where a resource channel terminal from which the client needs to request to acquire the popularization resource is the central server, in order to reduce the number of requests from the client to the central server, thereby reducing the request throughput of the central server, before sending the popularization resource identifier in the target resource delivery policy to the client, it is determined whether the client needs to acquire the popularization resource from the central server, and if necessary, the corresponding popularization resource is sent to the client together, so that the client does not need to request the central server again to acquire the corresponding target popularization resource, and only needs to request other resource channel terminals except the central server to acquire the target popularization resource.

The resource display method in the embodiment of the application configures at least one resource release strategy for each resource promotion position in advance, after receiving a resource acquisition request from a client, determining at least one resource release strategy corresponding to a resource promotion position in the resource acquisition request, then automatically matching a target resource release strategy corresponding to request orientation information in the resource acquisition request, controlling the client to request and display the promotion resources from the corresponding resource channel terminals according to the target resource release strategy, realizing the uniform integration and distribution of the promotion resources of different promotion channels based on the resource release strategy, and then, the access flow distributed to each promotion channel can be dynamically controlled by dynamically adjusting the resource delivery strategy, so that the distribution flexibility of the promotion resources is improved, and the client can timely respond to the real-time switching among different promotion channels.

Corresponding to the resource display method described in fig. 1 to fig. 7, based on the same technical concept, an embodiment of the present application further provides a resource display apparatus, and fig. 8a is a schematic diagram of a first module composition of the resource display apparatus provided in the embodiment of the present application, where the apparatus is configured to execute the resource display method described in fig. 1 to fig. 7, and as shown in fig. 8a, the apparatus includes:

an acquisition request receiving module 801, configured to receive a resource acquisition request sent by a client, where the resource acquisition request carries a client identifier, a unique identifier of a resource promotion bit, and request orientation information;

a release strategy matching module 802, configured to determine, according to a correspondence between an identifier of a resource promotion position and a resource release strategy, at least one resource release strategy corresponding to a unique identifier of the resource promotion position, where the resource release strategy includes: policy constraint information and promotional resource identification;

a target policy determining module 803, configured to select, according to the policy constraint information, a target resource delivery policy that matches the request targeting information from the at least one resource delivery policy;

and the resource acquisition control module 804 is configured to control the client to acquire and display the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource delivery policy.

Optionally, as shown in fig. 8b, the apparatus further comprises: a delivery policy configuration module 805 configured to:

acquiring a mapping relation between each resource promotion position and a promotion resource identifier, and acquiring policy constraint information of each resource promotion position;

aiming at each resource promotion position, configuring at least one resource releasing strategy for the resource promotion position according to the mapping relation and the strategy constraint information;

and storing the corresponding relation between each resource promotion position and at least one resource release strategy configured for the resource promotion position.

Optionally, the resource delivery policy further includes: promotion priority information;

the resource acquisition control module 804 is specifically configured to:

and issuing the promotion resource identifier and the promotion priority information in the target resource delivery strategy to the client so that the client acquires and displays the target promotion resource from the resource channel terminal corresponding to the promotion resource identifier according to the promotion priority information in the order of priority from high to low.

Optionally, the apparatus further comprises: a release policy update module 806 configured to:

determining change information for a resource delivery policy, wherein the change information comprises: releasing a strategy identifier and specific change content;

updating related content in the resource release strategy corresponding to the release strategy identification according to the specific change content; and/or the presence of a gas in the gas,

acquiring a new releasing strategy request aiming at a target resource popularization position, wherein the new releasing request carries a unique identifier of the target resource popularization position and a new releasing strategy of a resource;

and adding the newly added resource release strategy and updating the corresponding relation between the promotion position and the release strategy in the resource release strategy set of the target resource promotion position.

Optionally, the target policy determining module 803 is specifically configured to:

in the at least one resource release strategy, aiming at each resource release strategy, comparing the strategy constraint information in the resource release strategy with the request orientation information;

determining the resource release strategy of which the comparison result meets the preset condition as an alternative resource release strategy;

if the number of the alternative resource releasing strategies is one, taking the alternative resource releasing strategies as target resource releasing strategies;

if the number of the alternative resource releasing strategies is multiple, the set priority of each alternative resource releasing strategy is obtained, and the alternative resource releasing strategy with the highest set priority is used as the target resource releasing strategy.

Optionally, the policy constraint information includes: the policy validity period, the application version information and the home country information;

the target policy determining module 803 is further specifically configured to:

judging whether the policy effective period contains the request time information in the request orientation information or not aiming at each resource delivery policy; and the number of the first and second groups,

judging whether the application version information contains the current installation version in the request orientation information; and the number of the first and second groups,

and judging whether the home country information contains the user native place information in the request direction information.

Optionally, the resource obtaining control module 804 is further specifically configured to:

judging whether a resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy is a central server or not;

if so, the popularization resource corresponding to the popularization resource identifier, the popularization resource identifier in the target resource putting strategy and the popularization priority information are issued to the client together.

The resource display device in the embodiment of the application configures at least one resource release strategy for each resource promotion position in advance, after receiving a resource acquisition request from a client, determining at least one resource release strategy corresponding to a resource promotion position in the resource acquisition request, then automatically matching a target resource release strategy corresponding to request orientation information in the resource acquisition request, controlling the client to request and display the promotion resources from the corresponding resource channel terminals according to the target resource release strategy, realizing the uniform integration and distribution of the promotion resources of different promotion channels based on the resource release strategy, and then, the access flow distributed to each promotion channel can be dynamically controlled by dynamically adjusting the resource delivery strategy, so that the distribution flexibility of the promotion resources is improved, and the client can timely respond to the real-time switching among different promotion channels.

It should be noted that the resource display apparatus provided in the embodiment of the present application and the resource display method provided in the embodiment of the present application are based on the same inventive concept, and therefore specific implementation of the embodiment may refer to implementation of the resource display method, and repeated details are not described herein.

Further, corresponding to the methods shown in fig. 1 to fig. 7, based on the same technical concept, an embodiment of the present application further provides a resource display apparatus, where the resource display apparatus is configured to perform the resource display method, and fig. 9 is a schematic structural diagram of the resource display apparatus provided in the embodiment of the present application.

As shown in fig. 9, the resource exhibition apparatus may have a large difference due to different configurations or performances, and may include one or more processors 901 and a memory 902, and the memory 902 may store one or more stored applications or data. Memory 902 may be, among other things, transient storage or persistent storage. The application program stored in memory 902 may include one or more modules (not shown), each of which may include a series of computer-executable instructions for the resource presentation device. Still further, the processor 901 may be configured to communicate with the memory 902 to execute a series of computer-executable instructions in the memory 902 on the resource presentation device. The resource presentation apparatus may also include one or more power supplies 903, one or more wired or wireless network interfaces 904, one or more input-output interfaces 905, one or more keyboards 906, and the like.

In one particular embodiment, the resource exposure apparatus includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer-executable instructions for the resource exposure apparatus, and the one or more programs configured to be executed by the one or more processors include computer-executable instructions for:

Optionally, the computer executable instructions, when executed, further include, before receiving a resource obtaining request sent by a client:

Optionally, when executed by computer-executable instructions, the resource placement policy further comprises: promotion priority information;

the controlling the client to acquire and display the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy comprises the following steps:

Optionally, when executed, the computer-executable instructions, after storing a correspondence between each resource promotion bit and at least one resource delivery policy configured for the resource promotion bit, further include:

Optionally, when executed, the computer-executable instructions select, from the at least one resource delivery policy and according to the policy constraint information, a target resource delivery policy that matches the request targeting information, where the selecting includes:

Optionally, the policy constraint information comprises, when executed, computer executable instructions for: the policy validity period, the application version information and the home country information;

the comparing the policy constraint information in the resource delivery policy with the request orientation information for each resource delivery policy includes:

Optionally, when executed, the computer-executable instructions issue the popularization resource identifier and the popularization priority information in the target resource delivery policy to the client, where the issuing includes:

Preferably, an embodiment of the present application further provides a resource display device, which includes a processor 901, a memory 902, and a computer program that is stored in the memory 902 and can be run on the processor 901, and when the computer program is executed by the processor 901, the processes of the resource display method embodiment are implemented, and the same technical effect can be achieved, and in order to avoid repetition, details are not described here again.

Further, corresponding to the methods shown in fig. 1 to fig. 7, based on the same technical concept, an embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements each process of the embodiment of the resource display method, and can achieve the same technical effect, and in order to avoid repetition, the details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A resource display method is characterized by comprising the following steps:

the server pre-stores the corresponding relation between the request stage to which the user access operation belongs and the resource promotion position, and configures at least one resource release strategy for each resource promotion position; wherein, the request phase of the user access operation comprises: at least one of starting a set application stage or entering a set information webpage stage;

the client determines a request stage to which the current access operation of the user belongs based on the use behavior data corresponding to the current access operation of the user;

the client determines the uniqueness identifier of the corresponding resource promotion bit based on the corresponding relation and the request stage to which the current access operation belongs, and sends a resource acquisition request to the server based on the uniqueness identifier;

the server receives the resource acquisition request, wherein the resource acquisition request carries a client identifier, a unique identifier of a resource promotion bit and request orientation information, and the request orientation information comprises at least one of an application current installation version and user native place information;

the server side determines at least one resource releasing strategy corresponding to the unique identifier of the resource promotion position according to the corresponding relation between the identifier of the resource promotion position and the resource releasing strategy, wherein the resource releasing strategy comprises the following steps: policy constraint information and a promotion resource identifier, wherein the policy constraint information comprises application version information and home country information;

the server side selects a target resource releasing strategy matched with the request orientation information in the at least one resource releasing strategy according to the strategy constraint information;

the server controls the client to acquire and display the target popularization resource from a resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy;

and the server side updates the corresponding strategy constraint information in the resource delivery strategy based on the strategy change information and/or the newly added strategy information so as to dynamically adjust the access flow distributed to each popularization channel.

2. The method according to claim 1, wherein the configuring at least one resource delivery policy for each resource promotion bit respectively comprises:

3. The method of claim 1, wherein the resource placement strategy further comprises: promotion priority information;

4. The method according to claim 2, further comprising, after storing the correspondence between each resource promotion location and at least one resource placement policy configured for the resource promotion location:

5. The method according to claim 1, wherein selecting a target resource delivery policy matching the request targeting information according to the policy constraint information in the at least one resource delivery policy comprises:

6. The method of claim 5, wherein the policy constraint information further comprises: a policy validity period;

7. The method according to claim 3, wherein the issuing the popularization resource identifier and the popularization priority information in the target resource delivery policy to the client includes:

8. A resource demonstration apparatus, comprising:

the system comprises a promotion position setting module and a release strategy configuration module, wherein the promotion position setting module is used for pre-storing the corresponding relation between a request stage to which a user access operation belongs and a resource promotion position, and the release strategy configuration module is used for respectively configuring at least one resource release strategy for each resource promotion position; the request phase of the user access operation comprises the following steps: at least one of starting a set application stage or entering a set information webpage stage; the client determines a request stage to which the current access operation of the user belongs based on the use behavior data corresponding to the current access operation of the user; determining a unique identifier of a corresponding resource promotion bit based on the corresponding relation and the request stage to which the current access operation belongs, and sending a resource acquisition request to a server based on the unique identifier;

an acquisition request receiving module, configured to receive the resource acquisition request, where the resource acquisition request carries a client identifier, a unique identifier of a resource promotion bit, and request orientation information, and the request orientation information includes at least one of an application current installation version and user native information;

the releasing strategy matching module is used for determining at least one resource releasing strategy corresponding to the unique identifier of the resource promotion position according to the corresponding relation between the identifier of the resource promotion position and the resource releasing strategy, wherein the resource releasing strategy comprises the following steps: policy constraint information and a promotion resource identifier, wherein the policy constraint information comprises application version information and home country information;

the resource acquisition control module is used for controlling the client to acquire and display the target popularization resource from the resource channel terminal corresponding to the popularization resource identifier in the target resource release strategy;

and the releasing strategy updating module is used for updating the strategy constraint information in the corresponding resource releasing strategy based on the strategy change information and/or the newly added strategy information so as to dynamically adjust the access flow distributed to each popularization channel.

9. The apparatus according to claim 8, wherein the delivery policy configuration module is specifically configured to:

10. The apparatus of claim 8, wherein the resource placement strategy further comprises: promotion priority information;

the resource acquisition control module is specifically configured to:

11. The apparatus of claim 9, wherein the delivery policy update module is configured to:

12. The apparatus of claim 8, wherein the target policy determination module is specifically configured to:

13. The apparatus of claim 12, wherein the policy constraint information further comprises: a policy validity period;

the target policy determination module is further specifically configured to:

14. The apparatus of claim 10, wherein the resource acquisition control module is further specifically configured to: