CN110191373B - Method, device, equipment and medium for balancing video exploration strategy - Google Patents

Method, device, equipment and medium for balancing video exploration strategy Download PDF

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CN110191373B
CN110191373B CN201910562861.1A CN201910562861A CN110191373B CN 110191373 B CN110191373 B CN 110191373B CN 201910562861 A CN201910562861 A CN 201910562861A CN 110191373 B CN110191373 B CN 110191373B
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video
exploration strategy
determining
preset
strategy
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CN110191373A (en
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秦平
吴志勇
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Bigo Technology Pte Ltd
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Guangzhou Baiguoyuan Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Radiation Pyrometers (AREA)

Abstract

The embodiment of the invention discloses a method, a device, equipment and a medium for balancing a video exploration strategy, and relates to the technical field of videos. The video exploration strategy balancing method comprises the following steps: acquiring video issuing information corresponding to the video exploration strategy; determining whether the video exploration strategy meets a preset video preheating requirement or not according to the video issuing information; if the video exploration strategy meets the video preheating requirement, determining the video conversion efficiency of the video exploration strategy; if the video conversion efficiency reaches a preset conversion efficiency threshold, determining video quality information corresponding to the video exploration strategy; and generating a measuring result of the video exploration strategy according to the video quality information. The embodiment of the invention solves the technical problem of poor video exposure quality caused by lack of effective index to measure the video exploration strategy in the prior art, thereby ensuring the effect of the video exploration strategy in practical application.

Description

Method, device, equipment and medium for balancing video exploration strategy
Technical Field
The present invention relates to the field of video technologies, and in particular, to a method, an apparatus, a device, and a medium for equalizing a video exploration policy.
Background
With the rapid development of mobile internet technology, intelligent mobile terminals such as smart phones and tablet computers are increasingly popularized, and great convenience is brought to life, study and work of people.
In recent years, Applications (APPs) installed in smart mobile terminals, mobile-side APPs, have emerged, and particularly short video APPs are the most spotlighted. Such APPs allow users to share their own living states and interesting things with videos of a relatively short duration, and are widely favored by the public. Besides attracting a large number of users to use the short video APPs provided by the users, developers of the APPs need to improve the activity and retention rate of the existing users. For this reason, developers of short video-like APPs may introduce various methods for video exploration, such as increasing the diversity of the APP on-end video by introducing a certain amount of off-end video, and heating the recently newly uploaded video to make the high-quality video earlier discovered therein.
At present, the mainstream method is to classify the video needing video exploration into a cold video, and then put the cold video into a video pool for different video exploration strategies and omission selection, so as to realize continuous accumulation and preheating of video data. However, the prior art lacks effective indexes for measuring the effect of a video exploration strategy and influences the quality of subsequent video exposure.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method, a system, a device, and a medium for balancing a video exploration policy, so as to solve the technical problem in the prior art that the video exposure quality is poor due to lack of effective index for measuring the video exploration policy.
In a first aspect, an embodiment of the present invention provides a method for balancing a video exploration policy, including: acquiring video issuing information corresponding to the video exploration strategy; determining whether the video exploration strategy meets a preset video preheating requirement or not according to the video issuing information; if the video exploration strategy meets the video preheating requirement, determining the video conversion efficiency of the video exploration strategy; if the video conversion efficiency reaches a preset conversion efficiency threshold, determining video quality information corresponding to the video exploration strategy; and generating a measuring result of the video exploration strategy according to the video quality information.
Optionally, the video delivery information includes the number of delivered videos and the total number of videos. Determining whether the video exploration strategy meets a preset video preheating requirement or not according to the video issuing information, wherein the method comprises the following steps: determining video issuing coverage rate according to the issued video quantity and the total video quantity; and when the video delivery coverage rate reaches a preset delivery coverage rate threshold value, determining that the video exploration strategy meets the preset video preheating requirement.
Optionally, the video delivery information further includes video delivery quantity distribution information. The determining whether the video exploration strategy meets the preset video preheating requirement according to the video issuing information further comprises: determining the video issuing quantity of the video exploration strategy in a preset time period based on the video issuing quantity distribution information; if the video issuing quantity is smaller than a preset issuing quantity threshold value, determining that the video exploration strategy does not meet the preset video preheating requirement; and if the video delivery number is greater than or equal to a preset delivery number threshold value, executing a step of determining the video delivery coverage rate according to the delivered video number and the total number of videos.
Optionally, after determining that the video exploration policy does not meet the preset video preheating requirement, the method further includes: and adjusting the video exploration strategy until the video delivery quantity corresponding to the adjusted video exploration strategy is greater than or equal to a preset delivery quantity threshold value.
Optionally, the method further includes: when the video issuing coverage rate is smaller than a preset issuing coverage rate threshold value, determining that the video exploration strategy meets the preset exposure video requirement, and generating video exposure result information corresponding to the video exploration strategy, wherein the video exposure result information comprises exposure concentration information and video diversity information.
Optionally, when the video exploration policy meets a preset video preheating requirement, the method further includes: and acquiring a first sending quantity of the target videos preheated by the video exploration strategy. The determining the video conversion efficiency of the video exploration strategy comprises: and determining the video conversion relative proportion corresponding to the video exploration strategy based on the first issuance quantity, and determining the video conversion relative proportion as the video conversion efficiency of the video exploration strategy.
Optionally, the method further includes: determining a target video explored by the video exploration strategy and a second issuing number corresponding to the target video; determining a issuing average value of the target video according to a second issuing number corresponding to the target video; if the issuing average value of the target video is smaller than a preset issuing threshold value, executing a step of determining a relative video conversion ratio corresponding to the video exploration strategy based on the first issuing number, and when the video conversion efficiency is smaller than a preset video conversion efficiency threshold value, adjusting the video exploration strategy to increase the first issuing number corresponding to the target video until the video conversion efficiency of the adjusted video exploration strategy reaches the preset video conversion efficiency threshold value.
Optionally, when the video conversion efficiency reaches a preset video conversion efficiency threshold, the method further includes: and acquiring the average playing time length information of the target video and/or the average watching frequency information corresponding to the target video. The determining the video quality information corresponding to the video exploration strategy includes: and determining the quality information of the target video according to the average playing time length information and/or the average watching frequency information to be used as the video quality information corresponding to the video exploration strategy. The generating of the measurement result of the video exploration strategy according to the video quality information includes: determining whether the target video meets a preset video quality condition or not based on the quality information of the target video; if the target video meets the preset video quality condition, generating an exposure video qualified result as a measurement result of the video exploration strategy; otherwise, generating an unqualified exposure video result to be used as a measurement result of the video exploration strategy.
In a second aspect, an embodiment of the present invention further provides an equalizing apparatus for a video exploration policy, including:
the video issuing information acquisition module is used for acquiring video issuing information corresponding to the video exploration strategy;
the first determining module is used for determining whether the video exploration strategy meets the preset video preheating requirement or not according to the video issuing information;
the video conversion efficiency determining module is used for determining the video conversion efficiency of the video exploration strategy when the video exploration strategy meets the preset video preheating requirement;
the video quality information determining module is used for determining video quality information corresponding to the video exploration strategy when the video conversion efficiency reaches a preset video conversion efficiency threshold;
and the measurement result determining module is used for generating the measurement result of the video exploration strategy according to the video quality information.
In a third aspect, an embodiment of the present invention further provides an apparatus, including: a processor and a memory; the memory has stored therein at least one instruction that, when executed by the processor, causes the apparatus to perform a method of equalizing a video exploration strategy as described in the first aspect.
In a fourth aspect, the present invention further provides a computer-readable storage medium, where instructions, when executed by a processor of an apparatus, enable the apparatus to perform the method for equalizing a video exploration strategy according to the first aspect.
By adopting the embodiment of the invention, after the video issuing information corresponding to the video exploration strategy is obtained, whether the video exploration strategy meets the video preheating requirement or not can be determined according to the video issuing information, the video conversion efficiency of the video exploration strategy is determined when the video exploration strategy meets the video preheating requirement, so that the measurement result of the video exploration strategy is generated according to the video quality information when the video conversion efficiency reaches the preset conversion efficiency threshold, namely the video issuing information, the video conversion efficiency and the video quality information corresponding to the video exploration strategy are used as the measurement indexes to comprehensively measure the effect of the video exploration strategy, the technical problem that the video exposure quality is poor due to the fact that the video exploration strategy is lack of effective indexes in the prior art is solved, and the effect of the video exploration strategy in practical application is ensured.
Drawings
Fig. 1 is a schematic flowchart illustrating steps of a method for equalizing a video exploration policy according to an embodiment of the present invention;
FIG. 2 is a flow chart illustrating steps of a method for equalizing a video exploration strategy according to an alternative embodiment of the present invention;
fig. 3 is a schematic structural block diagram of an equalizing apparatus of a video exploration strategy according to an embodiment of the present invention;
fig. 4 is a block diagram of the structure of an apparatus in one example of the invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures or components relevant to the present invention are shown in the drawings, not all of them.
In this embodiment, the video exploration may refer to information mining on a specific certain type of video, so that the video has a larger exposure rate on a user level. In the prior art, video exploration is mainly performed according to a video exploration strategy designed in advance so as to rapidly heat a relatively cold video, so that a high-quality video can be pushed to a user earlier, that is, the exposure rate of high-quality video data is increased, and the enthusiasm of a video producer and the user experience are improved. However, the inventor finds that the lack of effective indexes in the prior art measures the effectiveness of video exploration strategies, that is, the lack of effective indexes in the prior art measures the results of video exploration in practical application aiming at designed video exploration strategies, which affects the quality of subsequent video exposure.
In order to measure the effect of a video exploration strategy in practical application, the embodiment of the invention provides a method for measuring the video exploration strategy, wherein video issuing information, video conversion efficiency and video quality information are used as measurement indexes of the video exploration strategy, a plurality of measurement indexes such as the video issuing information, the video conversion efficiency and the video quality information are adopted to investigate and measure the video exploration strategy from different dimensions, and a measurement result of the video exploration strategy is generated, so that the technical problem that the video exposure quality is poor due to the fact that the effective indexes are lacked in the prior art to measure the video exploration strategy is solved.
Referring to fig. 1, a flowchart illustrating steps of an embodiment of a method for equalizing a video exploration policy according to the present invention is shown, and specifically, the method may include the following steps:
and step 110, acquiring video distribution information corresponding to the video exploration strategy.
In this embodiment, the video exploration policy may include a policy for video exploration on video data, for example, the video exploration policy may be used to quickly heat a high-quality video in a cold video, so that more high-quality videos can be issued to a user earlier, and the exposure rate of the high-quality videos is increased. In the process of measuring the video exploration strategy, video issuing information corresponding to the video exploration strategy can be obtained, and whether the video exploration strategy can meet the video preheating requirement or not is judged by adopting the video issuing information. Wherein the video warm-up requirements can be used to characterize the requirements for warming up cold video. The video delivery information may be used to measure whether the video exploration policy can meet the video preheating requirement, and specifically may include video delivery information after video exploration is performed according to the video exploration policy, such as video delivery number distribution information and video delivery coverage of the video exploration policy, which is not specifically limited in this embodiment.
And 120, determining whether the video exploration strategy meets the preset video preheating requirement or not according to the video issuing information.
In the actual processing, the embodiment of the invention can take the obtained video issuing information as the measurement index of the video exploration strategy so as to measure the effect of the video exploration strategy by adopting the video issuing information. For example, in the case that the video delivery information includes video delivery quantity distribution information of the video exploration policy, the video delivery quantity distribution information included in the video delivery information may be adopted to determine the video delivery quantity of the video exploration policy itself within a period of time in which the video exploration policy takes effect; if the delivery number reaches a given threshold value, namely a preset delivery number threshold value, it can be judged that the video exploration strategy can meet the preheating requirement, that is, it is determined that the video exploration strategy meets the preset video preheating requirement, and then step 130 can be executed; if the delivered quantity is smaller than the preset delivered quantity threshold value, it can be judged that the video exploration strategy cannot meet the preheating requirement, namely the video exploration strategy cannot meet the video preheating requirement, and then the video exploration strategy can be further adjusted to increase the delivered quantity of the video exploration strategy.
For another example, when the video delivery information includes the number of delivered videos and the total number of videos, the video delivery coverage rate of the video exploration strategy may be determined by using the number of delivered videos and the total number of videos included in the video delivery information, so as to determine the video exposure condition corresponding to the video exploration strategy by using the video delivery coverage rate. Specifically, the larger the video issuing coverage rate of the video exploration strategy in a certain time is, the more the video exploration strategy can meet the requirement of balanced exposure of cold videos, and further the video search strategy can be determined to meet the video preheating requirement. On the contrary, if the video distribution coverage rate of the video exploration strategy is smaller within a certain time, it can be determined that although the video exploration strategy can meet the requirement of the exposure video, the exposure video is too concentrated, the diversity of the exposed video is poor, the video exploration strategy can be determined not to meet the video preheating requirement, and then the video exploration strategy can be further adjusted to increase the diversity of the light video.
Step 130, if the video exploration strategy meets the video preheating requirement, determining the video conversion efficiency of the video exploration strategy.
In a specific implementation, when the effect of a certain video exploration strategy is measured, the video conversion efficiency of the video exploration strategy can be determined according to the average value of video data preheated by the video exploration strategy issued by other video exploration strategies and/or the relative video proportion corresponding to the video exploration strategy. If the video data preheated by the video exploration strategy is smaller in the assigned time of the issued average value of other video exploration strategies or reaches a preset threshold value, it can be determined that the video exploration strategy can meet the requirement of the cold video exploration amount, but the video conversion efficiency of the video exploration strategy is not high, and then the video exploration strategy can be further adjusted to increase the video conversion efficiency. In addition, the larger the relative video occupancy rate corresponding to the video search strategy is, the higher the video conversion efficiency of the video search strategy is. When the video conversion efficiency of the video exploration strategy reaches the preset conversion efficiency threshold, it may be determined that the efficiency of the video exploration strategy for heating and converting the cold video can meet the preset requirement, and step 140 may be performed to measure whether the video preheated by the video exploration strategy belongs to a high-quality video.
Step 140, if the video conversion efficiency reaches a preset conversion efficiency threshold, determining video quality information corresponding to the video exploration strategy.
In this embodiment, a threshold may be set in advance for the video exploration policy, and the threshold is used as a preset conversion efficiency threshold, so that when the effect of the video exploration policy is measured in the following period, the preset conversion efficiency threshold may be used to determine whether the heating of the video exploration policy on the cold video and the conversion efficiency can meet preset requirements. If the heating and conversion efficiency of a certain video exploration strategy to the cold video cannot meet the preset requirements, namely when the video conversion efficiency does not reach the preset conversion efficiency threshold value, the video exploration strategy can be further adjusted so as to increase the sending quantity of the cold video given by the video exploration strategy, improve the video quality heated by the video exploration strategy and improve the video conversion efficiency of the video exploration strategy.
When the video conversion efficiency of the video exploration strategy reaches a preset conversion efficiency threshold, the video quality information corresponding to the video exploration strategy can be determined, so that the quality of the video preheated by the video exploration strategy is determined by the video quality information. The video quality information corresponding to the video exploration strategy can be used for representing the quality of the video preheated by the video exploration strategy, and can include various kinds of reflection information given by a user for the target video preheated by the video exploration strategy, such as average playing time length information and video average watching time information of the target video issued based on the video exploration strategy. The target video can be used for representing a video issued by the video exploration strategy; the average playing duration information can be used for determining the average playing duration of the video issued by the video exploration strategy; the video average watching frequency information can be used for determining the video average watching frequency distribution condition issued by the video exploration strategy.
And 150, generating a measuring result of the video exploration strategy according to the video quality information.
Specifically, after determining the video quality information corresponding to the video exploration strategy, the embodiment of the present invention may determine the quality of the video preheated by the video exploration strategy by using the video quality information, so as to determine whether the video preheated by the video exploration strategy belongs to a high quality video. If the video preheated by the video exploration strategy belongs to the high-quality video, the video exploration strategy can be determined to accord with the strategy idea of heating to be biased to the high-quality video, namely, the quality of the video exposed by the video exploration strategy in practical application can be determined to be higher, and then a video exposure qualified result can be generated to be used as a measurement result of the video exploration strategy. If the quality of the video preheated by the video exploration strategy is poor, the fact that the video exploration strategy does not conform to the strategy idea of heating to be biased to the high-quality video can be determined, namely the video exploration strategy influences the exposure rate of the high-quality video on a user level, and then the quality of the video issued based on the video exploration strategy is likely to be poor, and a unqualified video exposure result is generated and serves as a measurement result of the video exploration strategy.
Therefore, after the video issuing information corresponding to the video exploration strategy is obtained, whether the video exploration strategy meets the video preheating requirement or not can be determined according to the video issuing information, the video conversion efficiency of the video exploration strategy is determined when the video exploration strategy meets the video preheating requirement, the measurement result of the video exploration strategy is generated according to the video quality information when the video conversion efficiency reaches the preset conversion efficiency threshold value, namely the video issuing information, the video conversion efficiency and the video quality information corresponding to the video exploration strategy are used as measurement indexes to comprehensively measure the effect of the video exploration strategy, the technical problem that the video exposure quality is poor due to the fact that the video exploration strategy is lack of effective indexes in the prior art is solved, and the effect of the video exploration strategy in practical application is guaranteed.
On the basis of the above embodiment, optionally, under the condition that the acquired video delivery information includes the number of delivered videos and the total number of videos, the acquired number of delivered videos and the total number of videos may be adopted to determine the video delivery coverage rate corresponding to the video exploration strategy, so as to determine that the video exploration strategy meets the preset video preheating requirement based on the video delivery coverage rate. Therefore, in an optional implementation manner, the determining whether the video exploration policy meets a preset video preheating requirement according to the video delivery information may specifically include: determining video issuing coverage rate according to the issued video quantity and the total video quantity; and when the video delivery coverage rate reaches a preset delivery coverage rate threshold value, determining that the video exploration strategy meets the preset video preheating requirement. The preset issuing coverage rate threshold may be an issuing probability threshold set in advance for a video exploration strategy, and may be specifically used to determine whether videos exposed based on a certain video exploration strategy are too concentrated, that is, the diversity of videos exposed based on the video exploration strategy may be determined. If the video issuing coverage rate of the video exploration strategy does not reach the preset issuing coverage rate threshold value within a certain time, it can be determined that the videos exposed by the video exploration strategy are concentrated, the diversity of the exposed videos is poor, and further it can be determined that the video exploration strategy does not meet the preset video preheating requirement.
In an optional embodiment of the present invention, the method for balancing the video exploration policy may further include: and when the video issuing coverage rate is smaller than a preset issuing coverage rate threshold value, determining that the video exploration strategy meets the preset video exposure requirement, and generating video exposure result information corresponding to the video exploration strategy. The video exposure result information comprises exposure concentration information and video diversity information. The exposure set information may include information for characterizing the video comparison set exposed by the video exploration strategy, such as the number of exposures of each video exposed by the video exploration strategy; the video diversity information may be used to represent the diversity of videos exposed by the video exploration policy, for example, the video diversity information may include information such as a name and a type of the video exposed by the video exploration policy, which is not specifically limited in this embodiment.
In a specific implementation, the obtained video delivery information may further include other types of video delivery information, such as video delivery quantity distribution information, and the like, which is not specifically limited in this embodiment. The video issuing quantity distribution information can represent the video issuing quantity distribution condition of the video exploration strategy, and can be specifically used for observing the issuing exposure condition of the video exploration strategy to the cold video. If the number of videos delivered within a period of time after the video exploration strategy takes effect is smaller than a given threshold value, namely a preset delivery number threshold value, it can be judged that the strategy cannot meet the preheating requirement, and the strategy needs to be further adjusted to increase the delivery amount.
Further, when the obtained video delivery information includes video delivery number distribution information, determining whether the video exploration strategy meets a preset video preheating requirement according to the video delivery information may further include: determining the video issuing quantity of the video exploration strategy in a preset time period based on the video issuing quantity distribution information; if the video issuing quantity is smaller than a preset issuing quantity threshold value, determining that the video exploration strategy does not meet the preset video preheating requirement; and if the video issuing number is greater than or equal to a preset issuing number threshold value, executing the step of determining the video issuing coverage rate according to the issued video number and the total number of the videos so as to determine whether the video exploration strategy meets the preset video preheating requirement according to the video issuing coverage rate.
Optionally, after determining that the video exploration policy does not meet the preset video preheating requirement, the embodiment of the present invention may further include: and adjusting the video exploration strategy until the video delivery quantity corresponding to the adjusted video exploration strategy is greater than or equal to a preset delivery quantity threshold value, so that the adjusted video exploration strategy can meet the video preheating requirement, the video can be preheated by using the video exploration strategy meeting the video preheating requirement in the following process, and the purpose of rapidly heating the high-quality video is achieved.
Optionally, when the video exploration strategy meets the preset video preheating requirement, the method and the device can also obtain the first quantity of the videos preheated by the video exploration strategy, so as to determine the video conversion efficiency of the video exploration strategy according to the first quantity of the videos. The first sending quantity can be used for representing the sending quantity of the video exploration strategy to the cold video. Further, the step of determining the video conversion efficiency of the video exploration strategy may specifically include: and determining the video conversion relative proportion corresponding to the video exploration strategy based on the first issuance quantity, and determining the video conversion relative proportion as the video conversion efficiency of the video exploration strategy. It should be noted that the video conversion relative occupation ratio corresponding to the video exploration strategy may refer to a ratio of the delivered amount of the target video preheated by the video exploration strategy in other strategies to the video delivered amount of the video exploration strategy itself, and may be used to measure the relative occupation ratio of the video converted by the video exploration strategy. The larger the value of the relative proportion is, the higher the conversion efficiency of the video search strategy can be demonstrated.
Referring to fig. 2, a schematic flowchart illustrating a step flow of an equalizing method for a video exploration policy in an optional embodiment of the present invention is shown, where the equalizing method for the video exploration policy may specifically include the following steps:
and step 210, acquiring video distribution information corresponding to the video exploration strategy.
In a specific implementation, the obtained video delivery information may include video delivery number distribution information, delivered video number, total video amount, and the like, which is not specifically limited in this embodiment.
Step 220, determining the video delivery quantity of the video exploration strategy in a preset time period based on the video delivery quantity distribution information contained in the video delivery information.
For example, when the video delivery amount distribution information is represented by abscissa information and ordinate information in a two-dimensional coordinate, the abscissa in the two-dimensional coordinate may be set as a video delivery date to represent the time for delivering the video based on the video exploration policy, and the ordinate in the two-dimensional coordinate may be set as the video delivery amount of the video exploration policy in the corresponding date, so that the coordinate information of the video exploration policy in the two-dimensional coordinate may be used as the video delivery amount distribution information corresponding to the video exploration policy to determine the video delivery amount within a period of time after the video exploration policy takes effect. If the video delivery number is smaller than the preset delivery number threshold, it may be determined that the video exploration policy does not meet the preset video preheating requirement, and then step 230 may be executed to adjust the video exploration policy. If the video delivery number is greater than or equal to the preset delivery number threshold, step 240 may be executed to determine the video delivery coverage rate according to the delivered video number and the total video number included in the video delivery information.
And step 230, adjusting the video exploration strategy until the video delivery quantity corresponding to the adjusted video exploration strategy is greater than or equal to a preset delivery quantity threshold value.
Specifically, after it is determined that the video delivery quantity corresponding to a certain video exploration strategy is smaller than the preset delivery quantity threshold, the video exploration strategy can be adjusted to increase the video delivery quantity, so that the video delivery quantity corresponding to the adjusted video exploration strategy can be larger than or equal to the preset delivery quantity threshold.
And 240, determining the video distribution coverage rate according to the distributed video quantity and the total video quantity.
The number of the issued videos can be used for representing the number of the issued cold videos based on a video exploration strategy; the total number of videos may be used to characterize the total number of cold videos to be explored. For example, the ratio of the delivered cold video count C to the total number T of cold videos may be determined as the delivered coverage Cov of the video to be explored, and the delivered coverage Cov may be determined as the video delivered coverage of the video exploration strategy within a preset certain time. It should be noted that if the video distribution coverage rate Cov of the video exploration strategy is larger within a certain time, it can be said that the video exploration strategy can meet the requirement of uniformly exposing the cold video; conversely, if the video delivery coverage Cov of the video exploration strategy is smaller within a certain time, it can be shown that although the strategy can meet the requirement of exposing videos, the exposure is too concentrated, and the diversity is poor.
Therefore, in the actual processing, the video delivery coverage rate of the video exploration strategy can be compared with the preset delivery coverage rate threshold value, that is, the video delivery coverage rate of the video exploration strategy is used as a measurement index, so as to determine whether the video exploration strategy can meet the preset video preheating requirement. If the video delivery coverage rate does not reach the preset delivery coverage rate threshold, if the video delivery coverage rate is smaller than the preset delivery coverage rate threshold, the video exploration strategy can be determined to meet the preset video exposure requirement, video exposure result information corresponding to the video exploration strategy can be generated, the video concentration condition and the diversity of the exposed videos exposed by the video exploration strategy can be determined according to the video exposure result information, the video exploration strategy can be determined to not meet the preset video preheating requirement, then the video exploration strategy can be further adjusted to increase the video delivery coverage rate, and the adjusted video exploration strategy can meet the preset video preheating requirement. If the video delivery coverage reaches the preset delivery coverage threshold, it may be determined that the video exploration strategy meets the preset video preheating requirement, and then the video delivery number of the video exploration strategy may be obtained, so as to execute step 250 based on the obtained video delivery number.
And 250, determining the video conversion relative proportion corresponding to the video exploration strategy based on the first issuance quantity, and determining the video conversion relative proportion as the video conversion efficiency of the video exploration strategy.
In specific implementation, the method and the device for video search can measure the sending amount of the video search strategy to the cold video and the video conversion efficiency corresponding to the video search strategy based on the sending average value of the video preheated by the video search strategy in other video search strategies. In an alternative embodiment, the method for measuring the video exploration strategy may further include: determining a target video explored by the video exploration strategy and a second issuing number corresponding to the target video; and determining the issuing average value of the target video according to the second issuing number corresponding to the target video. If the issuing average value of the target video is smaller than a preset issuing threshold value, executing a step of determining a relative video conversion ratio corresponding to the video exploration strategy based on the first issuing number, and when the video conversion efficiency is smaller than a preset video conversion efficiency threshold value, adjusting the video exploration strategy to increase the first issuing number corresponding to the target video until the video conversion efficiency of the adjusted video exploration strategy reaches the preset video conversion efficiency threshold value.
Wherein the target video can be used for representing the video preheated by the video exploration strategy; the second delivery number corresponding to the target video may refer to the delivery number of the target video when exploration is performed according to other video exploration strategies, for example, the delivery number of the cold video to be explored in other strategies may be referred to. In this embodiment, when the video delivery coverage rate of the video exploration strategy reaches the preset delivery coverage rate threshold, the target video explored by the video exploration strategy and the second delivery number corresponding to the target video may be determined, and then, calculation may be performed based on the second delivery number corresponding to the target video and the total video delivery number of other strategies, so that a result obtained by the calculation is used as a delivery average value of the target video. The delivered mean value of the target video can be used for representing the delivered mean value of the video preheated by the video exploration strategy in other strategies. For example, a ratio M of the second delivery number C0 corresponding to the target video to the video delivery total number T0 of other strategies may be calculated, so as to determine the ratio M of the second delivery number corresponding to the target video to the video delivery total number of other strategies as the delivery average value of the target video.
It should be noted that, if the issued average value of the target video is relatively small in a specified time period or does not reach the preset threshold, it can be said that the video exploration strategy can meet the requirement of the cold video exploration amount, but the conversion efficiency is not high. In this case, it can be further considered that the video exploration strategy gives insufficient delivery of cold video, or the quality of the cold video to be heated is not high enough.
Specifically, when the issuing average value of the target video is smaller than the preset issuing threshold value, the first issuing number and the third issuing number of the target video can be obtained, the first issuing number and the third issuing number of the target video are adopted for calculation, the calculated result is used as the video conversion relative occupation ratio corresponding to the video exploration strategy, and therefore the video conversion relative occupation ratio can be determined as the video conversion efficiency of the video exploration strategy. For example, the ratio R of the first delivery number T1 to the third delivery number T2 of the target video may be calculated to determine the ratio R of the calculated first delivery number T1 to the third delivery number T2 of the target video as the video conversion relative occupation ratio. The third delivery amount may be used to represent the delivery amount of the target video by other video exploration strategies, for example, may be used to represent the delivery amount T2 of the cold video by other strategies.
Subsequently, the video conversion efficiency of the video exploration strategy may be compared to a preset video conversion efficiency threshold to determine whether the video conversion efficiency can reach the preset video conversion efficiency threshold. If the video conversion efficiency reaches the preset video conversion efficiency threshold, it may be determined whether the heating of the cold video and the conversion efficiency of the video exploration strategy can meet the preset requirements, and then step 260 is performed.
And step 260, determining video quality information corresponding to the video exploration strategy.
In specific implementation, the video quality information corresponding to the video exploration strategy can be determined by acquiring reflection information given by a user for a target video, such as average playing time information of the target video and/or average watching frequency information corresponding to the target video. Optionally, when the video conversion efficiency reaches a preset video conversion efficiency threshold, this embodiment may further include: and acquiring the average playing time length information of the target video and/or the average watching frequency information corresponding to the target video, and determining the quality information of the target video according to the average playing time length information and/or the average watching frequency information. Further, the determining the video quality information corresponding to the video exploration policy may specifically include: and determining the quality information of the target video according to the average playing time length information and/or the average watching frequency information to be used as the video quality information corresponding to the video exploration strategy.
In the actual processing, if the quality of the cold video exposed by the video exploration strategy is not high, the user experience is general or repugnant, that is, the user experience is poor, and at this time, the average playing time of the cold video and the average watching times of the video are downloaded. Therefore, in this embodiment, the average playing time length information and/or the average viewing time information may be used to determine the quality information of the target video, so as to measure the effect of the video exploration policy according to the quality information of the target video, that is, to execute step 270.
And 270, generating a measurement result of the video exploration strategy according to the video quality information.
Optionally, the embodiment of the present invention generates the measurement result of the video exploration policy according to the video quality information, which specifically includes: determining whether the target video meets a preset video quality condition or not based on the quality information of the target video; if the target video meets the preset video quality condition, generating an exposure video qualified result as a measurement result of the video exploration strategy; otherwise, generating an unqualified exposure video result to be used as a measurement result of the video exploration strategy.
In a specific implementation, the present embodiment may determine, through the video quality information, the quality of the target video explored by the video exploration policy, and determine whether the target video belongs to a high-quality video by determining whether the quality of the target video meets a preset video quality condition. If the target video belongs to a high-quality video, if the quality of the video issued by the video exploration strategy is higher, an exposure video qualified result can be generated to be used as a measurement result of the video exploration strategy; if the target video does not belong to the high-quality video, if the quality of the video issued by the video exploration strategy is poor, an unqualified exposure video result can be generated to be used as a measurement result of the video exploration strategy.
To sum up, the embodiment of the invention takes the video issuing information, the video conversion efficiency and the video quality information corresponding to the video exploration strategy as the measurement indexes to investigate whether the video exploration strategy can meet the requirement of preheating the cold video within a certain time, the efficiency of the video exploration strategy for heating and converting the cold video and whether the target video preheated by the video exploration strategy belongs to the high-quality video, namely, the effect of the video exploration strategy is comprehensively measured from three different dimensions, thereby solving the technical problem of poor video exposure quality caused by lack of effective indexes for measuring the video exploration strategy in the prior art; the video exploration strategy can be adjusted, so that the video exploration strategy can simultaneously meet the concepts of heating, rapid heating and deviation of heating to high-quality videos, and the effect of the video exploration strategy in practical application is ensured.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention.
Referring to fig. 3, a schematic block diagram illustrating a structure of an equalizing apparatus for a video exploration policy in an embodiment of the present invention is shown, where the equalizing apparatus for a video exploration policy may specifically include the following modules:
the video delivery information acquisition module 310 is configured to acquire video delivery information corresponding to the video exploration strategy;
the first determining module 320 is configured to determine whether the video exploration strategy meets a preset video preheating requirement according to the video delivery information;
the video conversion efficiency determining module 330 is configured to determine the video conversion efficiency of the video exploration strategy when the video exploration strategy meets a preset video preheating requirement;
the video quality information determining module 340 is configured to determine video quality information corresponding to the video exploration strategy when the video conversion efficiency reaches a preset video conversion efficiency threshold;
a measurement result determining module 350, configured to generate a measurement result of the video exploration policy according to the video quality information.
In an optional embodiment of the present invention, the video delivery information includes a number of delivered videos and a total number of videos; the first determination module 320 may include the following sub-modules:
the video issuing coverage rate determining submodule is used for determining the video issuing coverage rate according to the issued video quantity and the total video quantity;
the first determining submodule is used for determining that the video exploration strategy meets the preset video preheating requirement when the video issuing coverage rate reaches a preset issuing coverage rate threshold value.
On the basis of the above embodiment, optionally, the video delivery information further includes video delivery quantity distribution information; the first determination module 320 may further include the following sub-modules:
the video issuing quantity determining submodule is used for determining the video issuing quantity of the video exploration strategy in a preset time period based on the video issuing quantity distribution information;
the second determining submodule is used for determining that the video exploration strategy does not meet the preset video preheating requirement when the video issuing quantity is smaller than a preset issuing quantity threshold value; and when the video delivery number is greater than or equal to a preset delivery number threshold value, triggering a video delivery coverage rate determining submodule to execute the step of determining the video delivery coverage rate according to the delivered video number and the total video number.
Optionally, the video exploration policy balancing apparatus may further include a policy adjusting module. The policy adjusting module is configured to, after the first determining module 320 determines that the video exploration policy does not meet the preset video preheating requirement, adjust the video exploration policy until the video delivery number corresponding to the adjusted video exploration policy is greater than or equal to a preset delivery number threshold.
In an optional embodiment of the present invention, the apparatus for equalizing a video exploration policy further comprises: a second determining module and an exposure result information generating module. The second determining module is used for determining that the video exploration strategy meets the preset exposure video requirement when the video issuing coverage rate is smaller than a preset issuing coverage rate threshold value, and triggering the exposure result information generating module to generate video exposure result information corresponding to the video exploration strategy. Therefore, the exposure result information generating module may be configured to generate video exposure result information corresponding to the video exploration policy. The video exposure result information comprises exposure concentration information and video diversity information.
In an optional embodiment of the present invention, the apparatus for equalizing a video exploration policy further comprises: and a first sending quantity obtaining module. The first release quantity acquisition module is used for acquiring a first release quantity of the target videos preheated by the video exploration strategy when the video exploration strategy meets the preset video preheating requirement.
Optionally, the video conversion efficiency determining module 330 may include: a relative proportion determination submodule and a third determination submodule. And the relative proportion determining submodule is used for determining the relative proportion of video conversion corresponding to the video exploration strategy based on the first number of the releases. And the third determining submodule is used for determining the relative proportion of the video conversion as the video conversion efficiency of the video exploration strategy.
On the basis of the foregoing embodiment, optionally, the equalizing apparatus for a video exploration strategy further includes the following modules:
the third determining module is used for determining a target video explored by the video exploration strategy and a second issuing quantity corresponding to the target video;
the issuing average value determining module is used for determining the issuing average value of the target video according to the second issuing number corresponding to the target video;
the triggering module is used for triggering the relative proportion determining submodule to execute the step of determining the video conversion relative proportion corresponding to the video exploration strategy based on the first issuing quantity when the issuing average value of the target video is smaller than a preset issuing threshold value; and when the video conversion efficiency is smaller than a preset video conversion efficiency threshold, triggering a strategy adjusting module to adjust the video exploration strategy so as to increase the first number of the launches corresponding to the target video until the video conversion efficiency of the adjusted video exploration strategy reaches the preset video conversion efficiency threshold.
On the basis of the foregoing embodiment, optionally, the equalizing apparatus for a video exploration strategy further includes the following modules:
the playing time length information acquisition module is used for acquiring the average playing time length information of the target video when the video conversion efficiency reaches a preset video conversion efficiency threshold;
and the viewing time information acquisition module is used for acquiring the average viewing time information corresponding to the target video when the video conversion efficiency reaches a preset video conversion efficiency threshold value.
Wherein the video quality information determining module 340 includes: and a quality information determination submodule. The quality information determining submodule may be configured to determine quality information of the target video according to the average playing time information and/or the average viewing frequency information, so as to serve as video quality information corresponding to the video exploration strategy.
Optionally, the measurement result determining module 350 may include the following sub-modules:
the video quality determining submodule is used for determining whether the target video meets a preset video quality condition or not based on the quality information of the target video;
the result generation submodule is used for generating an exposure video qualified result as a measurement result of the video exploration strategy when the target video meets a preset video quality condition; and when the target video does not meet the preset video quality condition, generating an unqualified exposure video result as a measurement result of the video exploration strategy.
It should be noted that the above-mentioned equalizing apparatus for video search strategies may execute the equalizing method for video search strategies provided in any embodiment of the present invention, and has the corresponding functions and advantages of the executing method.
In a specific implementation, the equalization means of the video exploration strategy described above may be integrated in the device. The device may be formed by two or more physical entities, or may be formed by one physical entity, for example, the device may be a PC, a computer, a mobile phone, a tablet device, a personal digital assistant, a server, a messaging device, a game console, or the like.
Further, an embodiment of the present invention further provides an apparatus, including: a processor and a memory. At least one instruction is stored in the memory and executed by the processor to cause the apparatus to perform a method of equalizing a video exploration strategy as described in the above method embodiments.
Referring to fig. 4, a block diagram of the structure of an apparatus in one example of the invention is shown. As shown in fig. 4, the apparatus may specifically include: a processor 40, a memory 41, a display screen 42 with touch functionality, an input device 43, an output device 44, and a communication device 45. The number of processors 40 in the device may be one or more, and one processor 40 is taken as an example in fig. 4. The number of the memory 41 in the device may be one or more, and one memory 41 is taken as an example in fig. 4. The processor 40, the memory 41, the display 42, the input means 43, the output means 44 and the communication means 45 of the device may be connected by a bus or other means, as exemplified by the bus connection in fig. 4.
The memory 41 is a computer-readable storage medium, and can be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the video exploration policy balancing method according to any embodiment of the present invention (for example, the video distribution information obtaining module 310, the first determining module 320, the video conversion efficiency determining module 330, the video quality information determining module 340, the measurement result determining module 350, and the like in the video exploration policy balancing apparatus). The memory 41 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating device, an application program required for at least one function; the storage data area may store data created according to use of the device, and the like. Further, the memory 41 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, memory 41 may further include memory located remotely from processor 40, which may be connected to the device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The display screen 42 is a display screen 42 with a touch function, which may be a capacitive screen, an electromagnetic screen, or an infrared screen. In general, the display screen 42 is used for displaying data according to instructions from the processor 40, and is also used for receiving touch operations applied to the display screen 42 and sending corresponding signals to the processor 40 or other devices. Optionally, when the display screen 42 is an infrared screen, the display screen further includes an infrared touch frame, and the infrared touch frame is disposed around the display screen 42, and may also be configured to receive an infrared signal and send the infrared signal to the processor 40 or other devices.
The communication device 45 is used for establishing communication connection with other devices, and may be a wired communication device and/or a wireless communication device.
The input means 43 may be used for receiving input numeric or character information and generating key signal inputs related to user settings and function control of the apparatus, and may be a camera for acquiring images and a sound pickup device for acquiring audio data. The output device 44 may include an audio device such as a speaker. It should be noted that the specific composition of the input device 43 and the output device 44 can be set according to actual conditions.
The processor 40 executes various functional applications of the device and data processing, i.e. implements the above-mentioned video exploration strategy equalization method, by running software programs, instructions and modules stored in the memory 41.
Specifically, in the embodiment, when the processor 40 executes one or more programs stored in the memory 41, the following operations are specifically implemented: acquiring video issuing information corresponding to the video exploration strategy; determining whether the video exploration strategy meets a preset video preheating requirement or not according to the video issuing information; if the video exploration strategy meets the video preheating requirement, determining the video conversion efficiency of the video exploration strategy; if the video conversion efficiency reaches a preset conversion efficiency threshold, determining video quality information corresponding to the video exploration strategy; and generating a measuring result of the video exploration strategy according to the video quality information.
Embodiments of the present invention further provide a computer-readable storage medium, where instructions, when executed by a processor of a device, enable the device to perform a method for balancing a video exploration policy according to the above method embodiment. Illustratively, the method for balancing the video exploration strategy comprises the following steps: acquiring video issuing information corresponding to the video exploration strategy; determining whether the video exploration strategy meets a preset video preheating requirement or not according to the video issuing information; if the video exploration strategy meets the video preheating requirement, determining the video conversion efficiency of the video exploration strategy; if the video conversion efficiency reaches a preset conversion efficiency threshold, determining video quality information corresponding to the video exploration strategy; and generating a measuring result of the video exploration strategy according to the video quality information.
It should be noted that, as for the embodiments of the apparatus, the device, and the storage medium, since they are basically similar to the embodiments of the method, the description is relatively simple, and in relevant places, reference may be made to the partial description of the embodiments of the method.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a robot, a personal computer, a server, or a network device) to execute the method for balancing the video exploration policy according to any embodiment of the present invention.
It should be noted that, in the equalizing apparatus for video exploration policy, each module and sub-module included in the equalizing apparatus is only divided according to functional logic, but is not limited to the above division, as long as the corresponding function can be implemented; in addition, the specific names of the functional modules are only for convenience of distinguishing from each other and are not used for limiting the protection scope of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by suitable instruction execution devices. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in more detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the claims.

Claims (9)

1. A method for equalizing a video exploration strategy, comprising:
acquiring video issuing information corresponding to a video exploration strategy, wherein the video issuing information comprises the number of issued videos and the total number of the videos;
determining whether the video exploration strategy meets a preset video preheating requirement or not according to the video issuing information;
if the video exploration strategy meets the video preheating requirement, determining the video conversion efficiency of the video exploration strategy, wherein the video conversion efficiency comprises the following steps:
determining the video conversion efficiency of the video exploration strategy according to the issuing average value of the video data preheated by the video exploration strategy in other video exploration strategies and/or the video relative proportion corresponding to the video exploration strategy;
if the video conversion efficiency reaches a preset conversion efficiency threshold value, determining video quality information corresponding to the video exploration strategy, wherein the video quality information is used for representing the quality of a video preheated by the video exploration strategy and comprises various kinds of reflection information given by a user for a target video preheated by the video exploration strategy;
generating a measurement result of the video exploration strategy according to the video quality information;
when the video exploration strategy meets the preset video preheating requirement, the method further comprises the following steps: acquiring a first sending quantity of target videos preheated by the video exploration strategy;
the determining the video conversion efficiency of the video exploration strategy comprises: determining a video conversion relative proportion corresponding to the video exploration strategy based on the first issuance quantity, and determining the video conversion relative proportion as the video conversion efficiency of the video exploration strategy;
determining a target video explored by the video exploration strategy and a second issuing number corresponding to the target video;
determining a issuing average value of the target video according to a second issuing number corresponding to the target video;
if the issuing average value of the target video is smaller than a preset issuing threshold value, executing a step of determining a relative video conversion ratio corresponding to the video exploration strategy based on the first issuing number, and when the video conversion efficiency is smaller than a preset video conversion efficiency threshold value, adjusting the video exploration strategy to increase the first issuing number corresponding to the target video until the video conversion efficiency of the adjusted video exploration strategy reaches the preset video conversion efficiency threshold value.
2. The method of claim 1, wherein the determining whether the video exploration strategy meets a preset video preheating requirement according to the video delivery information comprises:
determining video issuing coverage rate according to the issued video quantity and the total video quantity;
and when the video delivery coverage rate reaches a preset delivery coverage rate threshold value, determining that the video exploration strategy meets the preset video preheating requirement.
3. The method of claim 2, wherein the video delivery information further includes video delivery quantity distribution information;
the determining whether the video exploration strategy meets the preset video preheating requirement according to the video issuing information further comprises:
determining the video issuing quantity of the video exploration strategy in a preset time period based on the video issuing quantity distribution information;
if the video issuing quantity is smaller than a preset issuing quantity threshold value, determining that the video exploration strategy does not meet the preset video preheating requirement;
and if the video delivery number is greater than or equal to a preset delivery number threshold value, executing a step of determining the video delivery coverage rate according to the delivered video number and the total number of videos.
4. The method for equalizing video exploration strategies according to claim 3, wherein after determining that said video exploration strategy does not meet preset video warm-up requirements, further comprising: and adjusting the video exploration strategy until the video delivery quantity corresponding to the adjusted video exploration strategy is greater than or equal to a preset delivery quantity threshold value.
5. The method for equalizing a video exploration strategy according to any one of claims 2-4, further comprising:
when the video issuing coverage rate is smaller than a preset issuing coverage rate threshold value, determining that the video exploration strategy meets the preset exposure video requirement, and generating video exposure result information corresponding to the video exploration strategy, wherein the video exposure result information comprises exposure concentration information and video diversity information.
6. The method of equalizing video exploration strategies according to claim 1,
when the video conversion efficiency reaches a preset video conversion efficiency threshold, the method further comprises the following steps: acquiring average playing time length information of the target video and/or average watching frequency information corresponding to the target video;
the determining the video quality information corresponding to the video exploration strategy includes: determining quality information of the target video according to the average playing time length information and/or the average watching frequency information to serve as video quality information corresponding to the video exploration strategy;
the generating of the measurement result of the video exploration strategy according to the video quality information includes: determining whether the target video meets a preset video quality condition or not based on the quality information of the target video; if the target video meets the preset video quality condition, generating an exposure video qualified result as a measurement result of the video exploration strategy; otherwise, generating an unqualified exposure video result to be used as a measurement result of the video exploration strategy.
7. An apparatus for equalizing a video exploration strategy, comprising:
the video issuing information acquisition module is used for acquiring video issuing information corresponding to the video exploration strategy, and the video issuing information comprises the number of issued videos and the total number of the videos;
the first determining module is used for determining whether the video exploration strategy meets the preset video preheating requirement or not according to the video issuing information;
the video conversion efficiency determining module is used for determining the video conversion efficiency of the video exploration strategy when the video exploration strategy meets the preset video preheating requirement, and comprises the following steps:
determining the video conversion efficiency of the video exploration strategy according to the issuing average value of the video data preheated by the video exploration strategy in other video exploration strategies and/or the video relative proportion corresponding to the video exploration strategy;
the video quality information determining module is used for determining video quality information corresponding to the video exploration strategy when the video conversion efficiency reaches a preset video conversion efficiency threshold, wherein the video quality information is used for representing the quality of a video preheated by the video exploration strategy and comprises various kinds of reflection information given by a user for a target video preheated by the video exploration strategy;
the measurement result determining module is used for generating a measurement result of the video exploration strategy according to the video quality information;
the first release quantity acquisition module is used for acquiring a first release quantity of the target videos preheated by the video exploration strategy when the video exploration strategy meets the preset video preheating requirement;
the relative occupation ratio determining submodule is used for determining the relative occupation ratio of video conversion corresponding to the video exploration strategy based on the first issuance quantity;
a third determining submodule, configured to determine the video conversion relative proportion as a video conversion efficiency of the video exploration strategy;
the third determining module is used for determining a target video explored by the video exploration strategy and a second issuing quantity corresponding to the target video;
the issuing average value determining module is used for determining the issuing average value of the target video according to the second issuing number corresponding to the target video;
the triggering module is used for triggering the relative proportion determining submodule to execute the step of determining the video conversion relative proportion corresponding to the video exploration strategy based on the first issuing quantity when the issuing average value of the target video is smaller than a preset issuing threshold value; and when the video conversion efficiency is smaller than a preset video conversion efficiency threshold, triggering a strategy adjusting module to adjust the video exploration strategy so as to increase the first number of the launches corresponding to the target video until the video conversion efficiency of the adjusted video exploration strategy reaches the preset video conversion efficiency threshold.
8. An apparatus for performing an equalization method for a video exploration strategy, comprising: a processor and a memory;
the memory has stored therein at least one instruction that, when executed by the processor, causes the apparatus to perform a method of equalizing a video exploration strategy according to any one of claims 1 to 6.
9. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of a device, enable the device to perform a method of equalizing a video exploration strategy according to any one of claims 1 to 6.
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