CN111901693A

CN111901693A - Advertisement playing state adjusting method and device and electronic equipment

Info

Publication number: CN111901693A
Application number: CN202010853220.4A
Authority: CN
Inventors: 梁玉娣
Original assignee: Guangzhou Zhiyunshang Big Data Technology Co ltd
Current assignee: Huanju Times Culture Media Beijing Co ltd
Priority date: 2020-08-23
Filing date: 2020-08-23
Publication date: 2020-11-06
Anticipated expiration: 2040-08-23
Also published as: CN111901693B

Abstract

The invention relates to the technical field of Internet and advertisement playing, in particular to an advertisement playing state adjusting method and device and electronic equipment. The method comprises the steps of obtaining a current playing advertisement and an advertisement background image used by the current playing advertisement on a current playing page, screening advertisement background information belonging to a preset background information base from a plurality of advertisement background information included in the current playing advertisement to obtain first background information, searching a target background image and second background information from the first background information according to the resolution of the advertisement background image, further determining target advertisement background information corresponding to the first background information from the second background information, and updating the advertisement background image used by the current playing advertisement based on the target advertisement background information. The scheme provided by the invention can update the advertisement background image used by the current advertisement, so as to realize flexible replacement of the advertisement background, thereby improving the experience of the user.

Description

Advertisement playing state adjusting method and device and electronic equipment

Technical Field

The invention relates to the technical field of internet and advertisement playing, in particular to an advertisement playing state adjusting method and device and electronic equipment.

Background

Currently, with the development of online viewing services, more and more applications can provide online video playing services.

When a user starts an application program to watch a video, the video playing platform operator can insert advertisements on a service interface of the application program.

However, in the prior art, a user can only watch advertisements based on a set background image, but cannot configure some advertisement playing backgrounds in a personalized manner, and the flexibility of advertisement playing is poor, so that the advertisement watching experience of the user is poor.

Disclosure of Invention

In order to solve at least part of the problems, the technical scheme adopted by the invention is as follows:

in a first aspect, the present invention provides a method for adjusting an advertisement playing status, where the method includes:

acquiring a currently played advertisement and an advertisement background image used by the currently played advertisement on a currently played page, wherein the currently played advertisement comprises a plurality of advertisement background information;

screening advertisement background information belonging to a preset background information base from the currently played advertisement to obtain first background information, and searching a corresponding background image according to the resolution of the advertisement background image by using the first background information to obtain a target background image;

processing the target background image by adopting a preset deep learning model to screen out second background information matched with the target background image from the preset background information base, wherein the deep learning model is formed by training a plurality of background image samples, and the background image samples are obtained by searching advertisement background information in the preset background information base according to the resolution of different advertisement background images;

according to the matching degree of the first background information in the current advertisement playing, determining target advertisement background information corresponding to the first background information in the second background information;

and updating the advertisement background image used by the current advertisement playing based on the target advertisement background information.

Optionally, the processing the target background image by using a preset deep learning model to screen out second background information matched with the target background image in the preset background information base includes:

extracting multi-resolution background information of the target background image by adopting a deep learning model to obtain corresponding sub-background image data under different resolutions;

fusing the sub-background image data to obtain fused background image data of the target background image;

and screening all second background information matched with the target background image from the preset background information base according to the fused background image data.

Optionally, the determining, in the second background information, the target advertisement background information corresponding to the first background information according to the matching degree of the first background information in the currently played advertisement includes:

when the number of screened second background information matched with the target background image is one, taking the second background information as target advertisement background information corresponding to the first background information;

when a plurality of second background information matched with the target background image are screened, screening first similar advertisement background information of the first background information from the currently played advertisement according to the matching degree of the first background information in the currently played advertisement;

determining similarity between the first similar advertisement background information and the second background information;

and determining the target advertisement background information corresponding to the first background information in the second background information according to the similarity.

Optionally, the updating the advertisement background image used by the currently played advertisement based on the target advertisement background information includes:

replacing the first background information in the advertisement background information of the currently played advertisement with the target advertisement background information to obtain advertisement background information to be pasted of the currently played advertisement, wherein the advertisement background information to be pasted can be displayed through a player sdk;

acquiring the matching degree of the background information of the advertisement to be pasted in the current playing advertisement;

according to the matching degree, second similar advertisement background information of the advertisement background information to be pasted is screened out from the current playing advertisement;

extracting background characteristics of the advertisement background information to be pasted to obtain initial background data characteristics of the advertisement background information to be pasted;

determining the background data characteristic of the second similar advertisement background information according to the initial background data characteristic of the advertisement background information to be pasted;

updating the initial background data characteristic of the background information of the advertisement to be pasted on the basis of the background data characteristic of the second similar advertisement background information to obtain the background data characteristic of the background information of the advertisement to be pasted on the background;

fusing the background data characteristics of the background information of the advertisement to be pasted to obtain a first initial background data characteristic of the currently played advertisement;

screening a plurality of advertisement background information from the advertisement background information to be pasted;

performing data fusion on the background data characteristics of the plurality of advertisement background information to obtain a second initial background data characteristic of the currently played advertisement;

performing data fusion on the first initial background data characteristic and the second initial background data characteristic to obtain a background data characteristic of the currently played advertisement;

performing data segmentation on the background data features of the currently played advertisement to obtain a plurality of sub-background data features;

performing clustering analysis on a preset background data feature library to obtain a target sub-background data feature library corresponding to the sub-background data features; the preset background data feature library comprises a plurality of sub-background data feature libraries;

calculating a first degree of association between the sub-background data features and background data features in the target sub-background data feature library;

weighting and combining the first relevance to obtain a second relevance between the background data characteristic of the current playing advertisement and the background data characteristic in a preset background data characteristic library;

screening a plurality of target preset background data features from the preset background data feature library according to the second relevance, wherein the preset background data feature library comprises a first preset background data feature and a second preset background data feature, and the number of the target preset background data features is obtained by receiving user input;

and fusing the plurality of target preset background data characteristics to obtain the optimized background data characteristics of the currently played advertisement, and replacing the advertisement background image used by the currently played advertisement with the advertisement background image corresponding to the optimized background data characteristics.

Optionally, the method is applied to a server running a first advertising control plug-in; the method further comprises the following steps:

acquiring a state record file associated with the current playing advertisement, and writing the state record file into the first advertisement control plug-in; wherein a first monitoring service is deployed in the first advertisement control plugin;

acquiring a playing task configuration file associated with the current playing advertisement, and calling the first monitoring service in the first advertisement control plug-in unit based on the playing task configuration file;

detecting and processing the state data of the state recording file through the monitoring strategy of the current playing advertisement of the first monitoring service to obtain a state detection result; and the state detection result is used for indicating the cloud computing node to upload the state record file to a cloud server after the state detection result passes the verification.

Optionally, the obtaining a status record file associated with the currently played advertisement, and writing the status record file into the first advertisement control plug-in, includes:

acquiring first operation information sent by an advertisement monitoring node corresponding to the current playing advertisement through a digital communication service corresponding to a second advertisement control plug-in; the first operation information comprises state operation information aiming at the current playing advertisement;

accessing the first advertisement control plug-in at a time point corresponding to the operation time information according to the operation time information included in the first operation information;

when the first advertisement control plug-in is accessed, determining the state record information written in the first advertisement control plug-in by the current playing advertisement;

responding to the state operation instruction based on the state record information, generating a state record file associated with the current playing advertisement according to the state record information, and writing the state record file into the first advertisement control plug-in deployed with a first monitoring service;

before the obtaining of the first operation information sent by the advertisement monitoring node corresponding to the currently played advertisement through the digital communication service corresponding to the second advertisement control plugin, the method further includes:

sending a state recording request for recording the playing state of the first advertisement control plug-in to an advertisement service control center; the state recording request is used for indicating the advertisement service control center to acquire a saved state recording file of a first monitoring service in the first advertisement control plug-in; the advertisement service control center is also used for acquiring a saved state record file of a second monitoring service in a second container space; the second advertisement control plug-in is a playing state deployed in an advertisement monitoring node corresponding to the currently played advertisement;

when the advertising service control center determines that the working state of the first monitoring service is in an active state and the working state of the second monitoring service is in an active state, acquiring a state acquisition instruction which is returned by the advertising service control center and is associated with the first advertising control plug-in and the second advertising control plug-in; the state acquisition instruction is used for indicating the advertisement monitoring node to send first operation information to the server through a digital communication service corresponding to the state acquisition instruction under the second advertisement control plug-in;

the method further comprises the following steps:

returning the state detection result to the advertisement monitoring node through the digital communication service between the first advertisement control plug-in and the second advertisement control plug-in; the advertisement monitoring node is used for generating a cloud data storage instruction corresponding to the state record file according to the state detection result; and the cloud data storage instruction is used for instructing a cloud computing node in the cloud server cluster to upload the state record file to a cloud server corresponding to the cloud server cluster after the state detection result is verified.

Optionally, the obtaining a playing task configuration file associated with the currently played advertisement, and invoking the first monitoring service in the first advertisement control plug-in based on the playing task configuration file includes:

acquiring a play task configuration file input by the current play advertisement, and inquiring the task progress of the current play advertisement in the first advertisement control plug-in according to the play task configuration file;

if the state record file stored in the first advertisement control plug-in is matched with the playing task configuration file, the task progress is successfully matched, and a service interface of the first monitoring service is configured for the current playing advertisement;

and after the current playing advertisement is configured with a service interface of the first monitoring service, the current playing advertisement calls the first monitoring service through the service interface.

In a second aspect, the present invention provides an advertisement playing state adjusting device, including:

the system comprises a processing module, a display module and a display module, wherein the processing module is used for acquiring a current playing advertisement and an advertisement background image used by the current playing advertisement on a current playing page, and the current playing advertisement comprises a plurality of advertisement background information;

the processing module is further used for screening advertisement background information belonging to a preset background information base from the currently played advertisement to obtain first background information, and searching a corresponding background image according to the resolution of the advertisement background image from the first background information to obtain a target background image;

the processing module is further configured to process the target background image by using a preset deep learning model to screen out second background information matched with the target background image from the preset background information base, where the deep learning model is trained by a plurality of background image samples, and the background image samples are obtained by searching advertisement background information in the preset background information base according to the resolution of different advertisement background images;

the processing module is further configured to determine, in the second background information, target advertisement background information corresponding to the first background information according to a matching degree of the first background information in the currently played advertisement;

and the adjusting module is used for updating the advertisement background image used by the current advertisement playing based on the target advertisement background information.

In a third aspect, the present invention provides an electronic device, the control device comprising a memory for storing one or more programs; a processor; when the one or more programs are executed by the processor, the advertisement playing state adjusting method is realized.

In a fourth aspect, the present invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the advertisement playing state adjustment method described above.

The invention provides an advertisement playing state adjusting method, a device and electronic equipment, after obtaining the current playing advertisement and the advertisement background image used by the current playing advertisement on the current playing page, selecting the advertisement background information belonging to the preset background information base from a plurality of advertisement background information included in the current playing advertisement to obtain the first background information, searching the first background information for the target background image according to the resolution of the advertisement background image, processing the target background image by adopting a deep learning model to screen the second background information matched with the target background image from the preset background information base, wherein the deep learning model is formed by training a plurality of background image samples, the background image samples are obtained by searching the advertisement background information in the preset background information base according to the resolution of different advertisement background images, according to the matching degree of the first background information in the current advertisement playing, determining target advertisement background information corresponding to the first background information in the second background information, and updating an advertisement background image used by the current advertisement playing based on the target advertisement background information; the scheme provided by the invention can update the advertisement background image used by the current advertisement, so as to realize flexible replacement of the advertisement background, thereby improving the experience of the user.

In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the technical solution of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to these drawings without inventive effort.

Fig. 1 is a schematic structural block diagram of an electronic device provided by the present invention.

Fig. 2 is a flowchart of an advertisement playing status adjusting method provided by the present invention.

Fig. 3 is a block diagram of an advertisement playing state adjusting device provided by the present invention.

In the figure: 100-an electronic device; 101-a memory; 102-a processor; 103-a communication interface; 400-an advertisement playing device; 410-a processing module; 420-adjusting module.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings in some embodiments of the present invention, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. The components of the present invention, as generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations.

Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on a part of the embodiments of the present invention, belong to the protection scope of the present invention.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present invention, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

Some embodiments of the invention are described in detail below with reference to the accompanying drawings. The embodiments described below and the features of the embodiments can be combined with each other without conflict.

Referring to fig. 1, fig. 1 is a schematic structural block diagram of an electronic device 100 provided by the present invention, where the electronic device 100 may include a memory 101, a processor 102 and a communication interface 103, and the memory 101, the processor 102 and the communication interface 103 are electrically connected to each other directly or indirectly to implement data transmission or interaction. For example, the components may be electrically connected to each other via one or more communication buses or signal lines. For example, the electronic device 100 may be, but is not limited to, a mobile phone, a Personal Computer (PC), a tablet computer, a server, and the like.

The memory 101 may be used to store software programs and modules, such as program instructions/modules corresponding to the advertisement playing adjustment apparatus provided by the present invention, and the processor 102 executes various functional applications and data processing by executing the software programs and modules stored in the memory 101, so as to execute the steps of the advertisement playing adjustment method provided by the present invention. The communication interface 103 may be used for communicating signaling or data with other node devices.

The Memory 101 may be, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Read-Only Memory (EPROM), an electrically Erasable Programmable Read-Only Memory (EEPROM), and the like.

The processor 102 may be an integrated circuit chip having signal processing capabilities. The processor 102 may be a general-purpose processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.

Referring to fig. 2, fig. 2 is a flowchart of an advertisement playing status adjusting method provided by the present invention, where the advertisement playing status adjusting method includes the following steps:

step S100, obtaining a current playing advertisement and an advertisement background image used by the current playing advertisement on a current playing page, wherein the current playing advertisement comprises a plurality of advertisement background information.

In the invention, a trained deep learning model can be stored in the electronic equipment, and the deep learning model can be trained to be used for extracting a background image in a video frame; the electronic device can identify the video frame of the currently played advertisement by using the deep learning model, so as to extract the advertisement background image in the currently played advertisement.

In addition, the currently played advertisement further includes a plurality of advertisement background information, and each advertisement background information is description information for a background picture category to which the currently played advertisement is applicable.

Step S200, screening advertisement background information belonging to a preset background information base from the current playing advertisement to obtain first background information, and searching a corresponding background image according to the resolution of the advertisement background image by using the first background information to obtain a target background image.

In the present invention, the electronic device may screen out advertisement background information belonging to a preset background information base from a plurality of advertisement background information included in the currently played advertisement, where the preset background information base may be a selectable background information base input by a user, and each piece of background information in the preset background information base may be used to represent background description information that the user desires to replace, such as a "sad topic", "happy topic", "pure black topic", and the like.

In the step of screening out the advertisement background information belonging to the preset background information base by the electronic device to obtain the first background information, the electronic device may search the corresponding background image in, for example, an internet or a preset background image base according to the resolution of the advertisement background image to obtain the target background image.

Step S300, processing the target background image by adopting a preset deep learning model to screen out second background information matched with the target background image in the preset background information base, wherein the deep learning model is formed by training a plurality of background image samples, and the background image samples are obtained by searching the advertisement background information in the preset background information base according to the resolution of different advertisement background images.

Step S400, according to the matching degree of the first background information in the current advertisement playing, the target advertisement background information corresponding to the first background information is determined in the second background information.

Step S500, based on the target advertisement background information, updating the advertisement background image used by the current playing advertisement.

After the electronic device obtains the target advertisement background information, the advertisement background image used by the currently played advertisement can be updated based on the target advertisement background information, so as to realize flexible replacement of the advertisement background.

Therefore, based on the above, the present invention obtains the currently played advertisement and the advertisement background image used by the currently played advertisement on the currently played page, obtains the first background information by screening the advertisement background information belonging to the preset background information base from the plurality of advertisement background information included in the currently played advertisement, finds the target background image from the first background information according to the resolution of the advertisement background image, processes the target background image by using the deep learning model to screen the second background information matching the target background image from the preset background information base, the deep learning model is trained by a plurality of background image samples, the background image samples are found by the advertisement background information in the preset background information base according to the resolution of different advertisement background images, and according to the matching degree of the first background information on the currently played advertisement, determining target advertisement background information corresponding to the first background information in the second background information, and updating an advertisement background image used by the current advertisement playing based on the target advertisement background information; the scheme provided by the invention can update the advertisement background image used by the current advertisement, so as to realize flexible replacement of the advertisement background, thereby improving the experience of the user.

In some embodiments, in order to accurately filter out the second context information, the electronic device may perform step S300 by:

firstly, the electronic device may extract background information of multiple resolutions from the target background image by using a deep learning model, so as to obtain corresponding sub-background image data at different resolutions.

The different resolutions may be a preset resolution range, and the plurality of resolutions are obtained according to a preset step interval.

Next, the electronic device may fuse the sub-background image data to obtain fused background image data of the target background image.

In the invention, the electronic device may use a sliding window with a set size, and use all sub-background image data as an execution object to obtain an average pixel value of pixel points of all sub-background image data in the sliding window, so as to fuse all sub-background image data to obtain the fused background image data.

Then, the electronic device may screen out all second background information matched with the target background image from the preset background information base according to the fused background image data.

Thus, according to the implementation manner provided by the invention, more accurate second background information can be obtained.

In addition, based on the above implementation, in order to determine more accurate target advertisement context information, the electronic device may perform step S400 in the following manner:

first, when the number of the screened second background information matched with the target background image is one, the electronic device may use the second background information as the target advertisement background information corresponding to the first background information.

Secondly, when the number of the screened second background information matched with the target background image is multiple, the electronic equipment can screen out first similar advertisement background information of the first background information from the currently played advertisement according to the matching degree of the first background information in the currently played advertisement.

Next, the electronic device may determine a similarity of the first similar advertising context information and the second context information.

Then, the electronic device may determine, according to the similarity, target advertisement background information corresponding to the first background information in the second background information.

For example, in the present invention, the electronic device may determine the target advertisement context information according to the second context information with the largest similarity.

In addition, as an embodiment, in order to make the updated advertisement background image more match with the selection of the user, the electronic device may implement step S500 in the following manner:

first, the electronic device may replace the first background information in the advertisement background information of the currently playing advertisement with the target advertisement background information to obtain the advertisement background information to be posted of the currently playing advertisement, where the advertisement background information to be posted may be displayed through the player sdk.

Next, the electronic device may obtain a matching degree of the background information of the advertisement to be pasted in the currently played advertisement.

Then, the electronic device may screen out second similar advertisement background information of the advertisement background information to be pasted from the currently played advertisement according to the matching degree.

Next, the electronic device may perform background feature extraction on the advertisement background information to be pasted to obtain an initial background data feature of the advertisement background information to be pasted.

Then, the electronic device may determine the background data characteristic of the second similar advertisement background information according to the initial background data characteristic of the advertisement background information to be posted.

Next, the electronic device may update the initial background data feature of the to-be-posted advertisement background information based on the background data feature of the second similar advertisement background information, so as to obtain the background data feature of the to-be-posted advertisement background information.

Then, the electronic device can fuse the background data features of the background information of the advertisement to be pasted to obtain a first initial background data feature of the currently played advertisement.

Next, the electronic device may screen out a plurality of advertisement background information from the advertisement background information to be pasted.

Then, the electronic device may perform data fusion on the background data features of the plurality of advertisement background information to obtain a second initial background data feature of the currently played advertisement.

Next, the electronic device may perform data fusion on the first initial background data feature and the second initial background data feature to obtain a background data feature of the currently played advertisement.

Then, the electronic device may perform data segmentation on the background data feature of the currently played advertisement to obtain a plurality of sub-background data features.

Next, the electronic device may perform cluster analysis on a preset background data feature library to obtain a target sub-background data feature library corresponding to the sub-background data features; the preset background data feature library comprises a plurality of sub-background data feature libraries.

The electronic device may then calculate a first degree of association of the sub-context data feature with a context data feature in the target sub-context data feature library.

Next, the electronic device may perform weighted merging on the first association degree to obtain a second association degree between the background data feature of the currently played advertisement and a background data feature in a preset background data feature library.

Then, the electronic device may screen out a plurality of target preset background data features from the preset background data feature library according to the second degree of association, where the preset background data feature library includes a first preset background data feature and a second preset background data feature, and the number of the target preset background data features is obtained by receiving user input.

Next, the electronic device may fuse the multiple target preset background data features to obtain an optimized background data feature of the currently played advertisement, and replace an advertisement background image used by the currently played advertisement with an advertisement background image corresponding to the optimized background data feature.

Therefore, based on the implementation mode provided by the invention, the advertisement background image is updated by combining the parameters input by the user, the substituted advertisement background image can be matched with the user, and the user experience is further improved.

In some embodiments, the electronic device may be a personal computer on a user side or a device such as a smart phone; in some other embodiments, the electronic device may also be a server, and the server may run a first advertisement control plug-in, and the advertisement playing state adjustment method provided in the present invention may be applied to the server.

Based on this, as a possible implementation manner, the advertisement playing state adjusting method may further include the following steps:

step S600, acquiring a state record file associated with the current playing advertisement, and writing the state record file into the first advertisement control plug-in; wherein a first monitoring service is deployed in the first advertising control plugin.

In the present invention, the status record file may record information such as the playing status of the currently played advertisement, for example, information such as playing time, playing times, pause here, skipping times, and the like.

Step S700, obtaining a playing task configuration file associated with the current playing advertisement, and calling the first monitoring service in the first advertisement control plug-in unit based on the playing task configuration file.

In the present invention, the play task configuration file may be used to indicate the play requirement of the currently played advertisement, such as a minimum play duration, a non-skippable advertisement header, and the like. The server calls the first monitoring service to check whether the playing state recorded in the state recording file corresponding to the currently played advertisement meets the playing requirement recorded by the playing task configuration file.

Step S800, detecting the state data of the state recording file through the monitoring strategy of the current playing advertisement of the first monitoring service to obtain a state detection result; and the state detection result is used for indicating the cloud computing node to upload the state record file to a cloud server after the state detection result passes the verification.

In the invention, the server can send the obtained state detection result to a cloud computing node, so as to indicate the cloud computing node to upload the state record file to a cloud server for storage after the state detection result is verified.

Therefore, by deploying the first advertisement control plug-in on the server, at this time, the server can acquire the state record file associated with the currently played advertisement and write the state record file into the first advertisement control plug-in; the first advertisement control plug-in is deployed with a first monitoring service; further, the server may obtain a play task configuration file associated with the currently played advertisement, and may call the first monitoring service based on the play task configuration file in the first advertisement control plug-in; further, the server may detect and process the state data of the state record file through a monitoring policy of currently playing an advertisement in the first monitoring service to obtain a state detection result; the state detection result can be used for indicating the cloud computing node to upload the state record file to the cloud server for storage after the state detection result passes the verification. Therefore, according to the implementation mode provided by the invention, the state detection result of the currently played advertisement can be recorded and stored in the cloud server, so that the requirement of an advertisement playing requirement supplier on viewing the progress of advertisement playing is met.

In an embodiment, the server may execute step S600 in the following manner:

firstly, the server can acquire first operation information sent by an advertisement monitoring node corresponding to the currently played advertisement through a digital communication service corresponding to a second advertisement control plug-in; wherein, the first operation information includes state operation information for the current playing advertisement.

Next, the server may access the first advertisement control plug-in at a time point corresponding to the operation time information according to the operation time information included in the first operation information.

Then, the server may determine that the currently played advertisement is written in the status record information of the first advertisement control plug-in when accessing the first advertisement control plug-in.

Next, the server may respond to the state operation instruction based on the state record information, generate a state record file associated with the currently played advertisement according to the state record information, and write the state record file into the first advertisement control plug-in deployed with a first monitoring service.

In addition, in some embodiments, before the server obtains the first operation information sent by the advertisement monitoring node corresponding to the currently played advertisement through the digital communication service corresponding to the second advertisement control plugin, the advertisement playing state adjustment method may further include the following steps:

firstly, the server can send a state recording request for recording the playing state of the first advertisement control plug-in to an advertisement service control center; the state recording request is used for indicating the advertisement service control center to acquire a saved state recording file of a first monitoring service in the first advertisement control plug-in; the advertisement service control center is also used for acquiring a saved state record file of a second monitoring service in a second container space; the second advertisement control plug-in is a playing state deployed in an advertisement monitoring node corresponding to the currently played advertisement.

Next, when the advertisement service control center determines that the working state of the first monitoring service is in an active state and the working state of the second monitoring service is in an active state, acquiring a state acquisition instruction which is returned by the advertisement service control center and is associated with the first advertisement control plug-in and the second advertisement control plug-in; the state obtaining instruction is used for indicating the advertisement monitoring node to send first operation information to the server through a digital communication service corresponding to the state obtaining instruction under the second advertisement control plug-in.

In addition, the server can also return the state detection result to the advertisement monitoring node through the digital communication service between the first advertisement control plug-in and the second advertisement control plug-in; the advertisement monitoring node is used for generating a cloud data storage instruction corresponding to the state record file according to the state detection result; and the cloud data storage instruction is used for instructing a cloud computing node in the cloud server cluster to upload the state record file to a cloud server corresponding to the cloud server cluster after the state detection result is verified.

In some embodiments, in order to facilitate centralized management of each monitoring service, the server may perform step S700 by using the following scheme:

firstly, the server can obtain a playing task configuration file input by the currently played advertisement, and the task progress inquiry is carried out on the currently played advertisement in the first advertisement control plug-in according to the playing task configuration file.

Next, if the status record file stored in the first advertisement control plug-in is matched with the playing task configuration file, the server may determine that the task progress matching is successful, and configure a service interface of the first monitoring service for the currently played advertisement.

Then, the server may invoke the first monitoring service through a service interface of the first monitoring service by the currently played advertisement after the currently played advertisement is configured with the service interface.

In addition, referring to fig. 3, the present invention further provides an advertisement playing state adjusting apparatus 400, wherein the advertisement playing state adjusting apparatus 400 includes a processing module 410 and an adjusting module 420.

A processing module 410, configured to obtain a currently played advertisement and an advertisement background image used by the currently played advertisement on a currently played page, where the currently played advertisement includes a plurality of advertisement background information;

the processing module 410 is further configured to screen out advertisement background information belonging to a preset background information base from the currently played advertisement to obtain first background information, and search a corresponding background image according to the resolution of the advertisement background image for the first background information to obtain a target background image;

the processing module 410 is further configured to process the target background image by using a preset deep learning model to screen out second background information matched with the target background image from the preset background information base, where the deep learning model is trained by a plurality of background image samples, and the background image samples are obtained by searching advertisement background information in the preset background information base according to the resolution of different advertisement background images;

the processing module 410 is further configured to determine, in the second background information, target advertisement background information corresponding to the first background information according to a matching degree of the first background information in a currently played advertisement;

an adjusting module 420, configured to update an advertisement background image used by the currently played advertisement based on the target advertisement background information.

Optionally, when the processing module 410 processes the target background image by using a preset deep learning model to screen out second background information matched with the target background image in the preset background information base, the processing module is specifically configured to:

Optionally, when determining, according to the matching degree of the first background information in the currently played advertisement, the target advertisement background information corresponding to the first background information in the second background information, the processing module 410 is specifically configured to:

Optionally, when the advertisement background image used by the currently played advertisement is updated based on the target advertisement background information, the adjusting module 420 is specifically configured to:

Optionally, the method is applied to a server running a first advertising control plug-in; the processing module 410 is further configured to:

Optionally, when the processing module 410 acquires the status record file associated with the currently played advertisement and writes the status record file into the first advertisement control plug-in, the processing module is specifically configured to:

before the processing module 410 acquires the first operation information sent by the advertisement monitoring node corresponding to the currently played advertisement through the digital communication service corresponding to the second advertisement control plug-in, the processing module 410 is further configured to:

the processing module 410 is further configured to:

Optionally, when the processing module 410 acquires a play task configuration file associated with the currently played advertisement and calls the first monitoring service based on the play task configuration file in the first advertisement control plug-in, the processing module is specifically configured to:

In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method can be implemented in other ways. The apparatus embodiments described above are merely illustrative, and for example, the flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to some embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s).

It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved.

It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

In addition, the functional modules in some embodiments of the present invention may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.

The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to perform all or part of the steps of the method according to some embodiments of the present invention. And the aforementioned storage medium includes: u disk, removable hard disk, read only memory, random access memory, magnetic or optical disk, etc. for storing program codes.

The above description is only a partial example of the present invention, and is not intended to limit the present invention, and it is obvious to those skilled in the art that various modifications and variations can be made in the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned.

Claims

1. An advertisement playing state adjusting method is characterized by comprising the following steps:

2. The method of claim 1, wherein the processing the target background image by using a preset deep learning model to screen out second background information matching the target background image in the preset background information base comprises:

3. The method of claim 2, wherein the determining, in the second context information, the target advertisement context information corresponding to the first context information according to the matching degree of the first context information in the currently played advertisement includes:

4. The method of claim 1, wherein the updating the advertisement background image used by the currently playing advertisement based on the targeted advertisement background information comprises:

5. The method of claim 1, wherein the method is applied to a server running a first ad control plug-in; the method further comprises the following steps:

6. The method of claim 5, wherein obtaining the status record file associated with the currently playing advertisement, writing the status record file to the first advertisement control plug-in, comprises:

the method further comprises the following steps:

7. The method of claim 5, wherein obtaining the playback task profile associated with the currently playing advertisement and invoking the first monitoring service in the first advertisement control plug-in based on the playback task profile comprises:

8. An advertisement playing state adjusting device, characterized in that the device comprises:

9. An electronic device, comprising:

a memory for storing one or more programs;

a processor;

the one or more programs, when executed by the processor, implement the ad play status adjustment method of any of claims 1-7.

10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out an advertisement playing state adjustment method according to any one of claims 1 to 7.