CN111209201B - Advertisement putting test method and device - Google Patents
Advertisement putting test method and device Download PDFInfo
- Publication number
- CN111209201B CN111209201B CN202010008816.4A CN202010008816A CN111209201B CN 111209201 B CN111209201 B CN 111209201B CN 202010008816 A CN202010008816 A CN 202010008816A CN 111209201 B CN111209201 B CN 111209201B
- Authority
- CN
- China
- Prior art keywords
- test
- advertisement
- advertisement putting
- delivery
- requirements
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/36—Preventing errors by testing or debugging software
- G06F11/3668—Software testing
- G06F11/3672—Test management
- G06F11/3684—Test management for test design, e.g. generating new test cases
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/36—Preventing errors by testing or debugging software
- G06F11/3668—Software testing
- G06F11/3672—Test management
- G06F11/3688—Test management for test execution, e.g. scheduling of test suites
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02P—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
- Y02P90/00—Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
- Y02P90/30—Computing systems specially adapted for manufacturing
Landscapes
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Computer Hardware Design (AREA)
- Quality & Reliability (AREA)
- Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The application provides an advertisement putting test method and device, and relates to the technical field of communication, wherein the method comprises the following steps: acquiring advertisement putting requirements; constructing a test scene according to the advertisement putting requirements, and determining a test task corresponding to the test scene from a test task library; determining test parameters according to the advertisement putting requirements; and testing the advertisement putting requirement according to the test scene, the test parameters and the test task. The test scene is constructed according to the advertisement putting requirements, the test parameters are determined, the test task corresponding to the test scene can be determined in the test task library, the advertisement putting requirements are tested finally, whether problems exist in the advertisement putting requirements or not can be tested accurately, the accuracy of advertisement putting logic is guaranteed, and the maximization of advertisement putting benefits is achieved.
Description
Technical Field
The application relates to the technical field of communication, in particular to an advertisement putting test method and device.
Background
With the development of networks, advertisements are gradually developed into multimedia forms from single forms of physical advertisements and advertising, and proper advertisement delivery can bring a certain degree of awareness to commodities or products of advertisers, so that the benefit of advertisement delivery can be maximized by selecting proper advertisement delivery strategies.
Disclosure of Invention
The embodiment of the application aims to provide an advertisement putting test method and device, which are used for solving the problem of low test efficiency in the prior art.
In a first aspect, an embodiment of the present application provides a method for testing advertisement delivery, where the method includes: acquiring advertisement putting requirements; constructing a test scene according to the advertisement putting requirements, and determining a test task corresponding to the test scene from a test task library; determining test parameters according to the advertisement putting requirements; and testing the advertisement putting requirement according to the test scene, the test parameters and the test task.
In the implementation process, the test scene is constructed according to the advertisement putting requirements, the test parameters are determined, the test task corresponding to the test scene can be determined in the test task library, the advertisement putting requirements are finally tested, whether the advertisement putting requirements have problems or not can be accurately tested, the accuracy of advertisement putting logic is ensured, and the maximization of advertisement putting benefits is further realized.
Optionally, the constructing a test scene according to the advertisement delivery requirement includes: acquiring a plurality of test logics from the advertisement putting requirements; and determining a test scene comprising all the test logic according to the advertisement putting requirements. According to the test logic included in the advertisement putting requirement, the test scene is determined to be capable of effectively testing the advertisement putting, the condition that the test logic is missed after the test is finished can be avoided, and therefore the accuracy of the advertisement putting logic can be ensured.
Optionally, before the obtaining the advertisement delivery requirement, the method further includes: acquiring a plurality of advertisement putting strategies, and determining a test task library according to the advertisement putting strategies, wherein the test task library comprises a plurality of test tasks, and each test task corresponds to one advertisement putting strategy. The test task library is determined in advance according to a plurality of advertisement putting strategies, and the test tasks can be determined directly according to the test scene, so that the test efficiency is improved.
Optionally, one of the advertisement delivery strategies includes at least one test logic. Different test logics define advertisement delivery from different aspects, so that one advertisement delivery strategy can comprise at least one test logic, that is, one advertisement delivery strategy can comprise a combination of a plurality of test logics, thereby realizing more accurate advertisement delivery and further maximizing advertisement delivery benefits.
Optionally, after the testing of the advertisement delivery requirement according to the test scenario, the test parameter and the test task, the method further includes: obtaining a test result and a test time corresponding to the test result; and generating a test report according to the test result and the test time.
In a second aspect, an embodiment of the present application provides an advertisement delivery test apparatus, where the apparatus includes:
the advertisement putting requirement acquisition module is used for acquiring advertisement putting requirements;
the test scene determining module is used for constructing a test scene according to the advertisement putting requirements and determining a test task corresponding to the test scene from a test task library;
the test parameter determining module is used for determining test parameters according to the advertisement putting requirements;
and the test module is used for testing the advertisement putting requirement according to the test scene, the test parameters and the test task.
Optionally, the test scenario determination module includes:
the test logic acquisition unit is used for acquiring a plurality of test logics from the advertisement putting requirements;
and the test scene determining unit is used for determining a test scene comprising all the test logic according to the advertisement putting requirements.
Optionally, the advertisement delivery test device further includes:
the test task library determining module is used for acquiring a plurality of advertisement putting strategies and determining a test task library according to the advertisement putting strategies, wherein the test task library comprises a plurality of test tasks, and each test task corresponds to one advertisement putting strategy.
Optionally, one of the advertisement delivery strategies includes at least one test logic.
Optionally, the advertisement delivery test device further includes:
the test result acquisition module is used for acquiring a test result and a test time corresponding to the test result;
and the test report generating module is used for generating a test report according to the test result and the test time.
In a third aspect, an embodiment of the present application provides an electronic device comprising a processor and a memory storing computer readable instructions which, when executed by the processor, perform a method as provided in the first aspect above.
In a fourth aspect, an embodiment of the present application provides a readable storage medium having stored thereon a computer program which, when executed by a processor, performs a method as provided in the first aspect above.
Additional features and advantages of the application will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the embodiments of the application. The objectives and other advantages of the application will be realized and attained by the structure particularly pointed out in the written description and claims thereof as well as the appended drawings.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments of the present application will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and should not be considered as limiting the scope, and other related drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart of an advertisement delivery test method according to an embodiment of the present application;
FIG. 2 is a block diagram of an advertisement delivery testing apparatus according to an embodiment of the present application;
fig. 3 is a block diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present application, but not all embodiments. The components of the embodiments of the present application generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the application, as presented in the figures, is not intended to limit the scope of the application, as claimed, but is merely representative of selected embodiments of the application. All other embodiments, which can be made by a person skilled in the art without making any inventive effort, are intended to be within the scope of the present application.
It should be noted that: like reference numerals and letters denote like items in the following figures, and thus once an item is defined in one figure, no further definition or explanation thereof is necessary in the following figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only to distinguish the description, and are not to be construed as indicating or implying relative importance.
The following first describes some concepts to which the present application relates:
an advertiser: generally, enterprises for promoting goods or providing services generally comprise legal persons, other economic organizations or individuals who design, make and issue advertisements by themselves or entrust others, and advertisers can be legal persons or natural persons.
Advertisers: the advertisement system is generally referred to as advertisement businessman, multi-finger television station, newspaper company and the like, and mainly provides advertisement position selling service and television advertisement time period selling service for advertisement producer to the advertisement businessman, multi-finger enterprise.
In order to promote products, some advertisers like to adopt a strategy of 'multiple-tube-in-one', for example, advertisements are densely put on the same advertisement through multiple media such as televisions, newspapers, the Internet and the like, and an attempt is made to achieve the effect of '1+1+1 & gt 3', and although the more the advertisement is put on, the more the media selected, the more frequently the advertisement is put, the more the advertisement is put on, but the relation between the advertisement effect and the advertisement putting mode is not in direct proportion relation, so that the advertisement putting can be tested before the advertisement is put on, and the advertisement putting effect can be tested.
The conventional test method is usually a manual test, the magnitude of the manual test capable of testing is small, various advertisement putting combination rules are complex, the test efficiency is low, and the manual test cannot ensure that advertisement putting is quickly tested under the condition of frequent advertisement putting requirement iteration so as to ensure the regression of advertisements. Therefore, the application provides an advertisement putting test method, fig. 1 is a flowchart of the advertisement putting test method provided by the embodiment of the application, before further introducing the steps of the method, firstly, simple explanation is carried out on advertisement putting strategies, in order to more reasonably carry out advertisement putting so as to maximize the benefit of advertisement putting, the advertisement putting can generally analyze the total target of advertisement putting first, then, the requirement scene of the total target audience group is built, and the total target clients are selected from multi-dimensional identifiers, and finally, accurate advertisement putting to the audience group is realized through multi-aspect comparison analysis, so that the advertisement putting is purposefully carried out. Advertisement delivery strategies generally follow the following principles: an effective audience expansion principle, a consolidation improvement principle, an information complementation principle, a time-space crossing principle and the like.
Optionally, in some embodiments of the application, at least one test logic is included in one of the advertisement placement strategies. The test logic may include the following six aspects:
in a first aspect, frequency control of advertising audience. Specifically, limiting the exposure frequency of advertisements to the advertisement viewer and limiting the preferred frequency of the advertisement viewer in the ad spot. For example, for an advertisement viewer, an advertisement exposure frequency is 3 times a day, and if the advertisement exposure frequency exceeds 3 times a day, it may bring the advertisement viewer a negative emotion for the product.
In a second aspect, the population is oriented. That is, the ad is restricted to being placed only on consumers of a particular nature. Different products are aimed at consumers, for example, the consumer can have attributes including middle-aged people, young people, women of childbearing age, children and fashion women, wherein the automobile advertisement can be aimed at consumer attributes including middle-aged people, young people, women of childbearing age and fashion women, further, if the automobile advertisement is mainly promoted to be a fashion sports car, more consumers with the attributes including young people and fashion women can be aimed at consumer attributes including young people, women of childbearing age and fashion women, further, if the cosmetic advertisement is mainly promoted to be a purely natural product, more consumers with the attributes including women of childbearing age can be aimed at.
In a third aspect, time oriented. That is, the advertisements are limited to be put in a specific time range, for example, the advertisements of toys, and a school time period, that is, about seven pm to seven pm, can be selected, so that children have more sufficient free time, and can have a larger opportunity to contact the advertisements of toys from a television or intelligent equipment and the like, thereby ensuring that the audience contacts the advertisement information.
In a fourth aspect, the zone is oriented. That is, the advertisement is limited to be put on the audience within the specified region, for example, the advertisement of the fan heater type small household electrical appliance, because the region of China is wide, the climate is diversified, such as the mountain climate of high altitude and the mountain climate of the plateau region, the subtropical monsoon humid climate of the east coast of the continent, the mid-latitude region inside the continent is distributed with various temperate continental climates, the subtropical needle forest climate of the northeast region of China and the tropical monsoon climate of the south and south sand islands, the advertisement of the fan heater type small household electrical appliance can be put on the region needing the fan heater type small household electrical appliance in daily life as far as possible, such as the mountain climate region, the temperate continental climates and the subtropical needle forest climate region of the cold region, the domestic heating is carried out in China in the region which is generally colder, such as the subtropical needle forest climate region of the subtropical and the continental climate region of the winter, so that the advertisement of the fan heater type small household electrical appliance can be put on the mountain climate region in the high altitude as far as possible.
And fifth, controlling according to the input quantity and the basic control quantity. Specifically, the total daily delivery amount may be limited, and the total delivery amount within the delivery period may also be limited, for example, to limit the daily advertising delivery amount to no more than 2000 times, or to limit the weekly advertising delivery amount to no more than 20000 times.
In the sixth aspect, special control amount comprehensive control is controlled according to the input amount. Specifically, the total advertisement delivery amount in the delivery period can be limited according to the city, the total daily delivery amount can be limited according to the city, or the total advertisement delivery amount in the delivery period of the advertisement position in which the advertisement is positioned is limited, or the total advertisement delivery amount in the daily delivery period of the advertisement position in which the advertisement is positioned is limited, or the total advertisement delivery amount in the delivery period is limited according to the hour, or the total advertisement delivery amount in a specific hour in a certain day is limited.
The advertisement delivery strategy may further include a combination of a plurality of test logics in the six aspects, for example, a combination of the test logic in the first aspect and the test logic in the second aspect, or a combination of the test logic in the second aspect, the test logic in the third aspect and the test logic in the fifth aspect, so that more accurate advertisement delivery can be achieved, and further, maximum advertisement delivery benefit is achieved.
Referring to fig. 1, the advertisement delivery test method includes the following steps:
step S110: and obtaining advertisement putting requirements.
Advertisement delivery requirements typically include a total amount of advertisement delivery and an advertisement delivery policy. The advertisement delivery requirement is generally a requirement provided by an advertiser, or is a choice provided by the advertiser for the advertiser, for example, the advertiser A wants to deliver the advertisement to a product produced by the advertiser A, the advertiser A can formulate an advertisement delivery strategy from the perspective of market analysis, the advertisement delivery strategy mainly limits a delivery crowd, a delivery time period and a delivery region, or the advertiser A directly entrusts the advertiser B to formulate the advertisement delivery strategy, and the advertiser B can formulate an advertisement delivery strategy according to the market analysis report provided by the advertiser A and the analysis result of advertisement delivery amplification data, and the advertisement delivery strategy also limits the frequency of advertisement audiences besides mainly limiting the delivery crowd, the delivery time period and the delivery region.
Step S120: and constructing a test scene according to the advertisement putting requirements, and determining a test task corresponding to the test scene from a test task library.
As an implementation, the test scenario including all the test logic may be determined directly from the advertising requirements. When the test scene is constructed according to the advertisement putting requirement, a plurality of test logics can be acquired from the advertisement putting requirement, and then the test scene comprising all the test logics is determined according to the advertisement putting requirement. For example, the advertiser a adopts an advertisement delivery policy including limitation of delivery crowd, delivery time period, delivery region and frequency limitation of advertisement audiences, and then the test logic which can be obtained from the advertisement delivery requirement includes four test logics of limitation of delivery crowd, delivery time period, delivery region and frequency limitation of advertisement audiences, so that the test scene can be determined according to the four test logics, and the determined test scene can test the attribute of delivery crowd, can test the advertisement delivery time period, can test the advertisement delivery region and can test the frequency limitation of advertisement audiences.
For example, the test logic included in the advertisement delivery demand has the functions of limiting the delivery crowd, the delivery time period and the delivery region, and because the test logic includes the test logic limiting the delivery crowd, a test scene is newly created, and the test logic capable of testing the attribute of the delivery crowd is added in the test scene, and then according to the other test logic included in the advertisement delivery demand, the test logic capable of testing the advertisement delivery time period and the advertisement delivery region is added in the test scene.
As another implementation, a test scenario library may be queried for a test scenario that includes all test logic. For example, after the advertisement delivery requirement is acquired, the test logic which can be determined from the advertisement delivery requirement has the limitation of the delivery crowd and the delivery time period, and then the corresponding test scene including the limitation of the delivery crowd and the delivery time period is queried in the test scene library.
In the implementation process, the test scene is determined according to the test logic included in the advertisement putting requirement, so that the advertisement putting can be effectively tested, the condition that the test logic is missed after the test is finished can be avoided, and the accuracy of the advertisement putting logic can be ensured.
Optionally, in order to facilitate determining a test task corresponding to a test scenario, a plurality of advertisement delivery strategies may be acquired before acquiring an advertisement delivery requirement, and then a test task library may be determined according to the plurality of advertisement delivery strategies, where the test task library includes a plurality of test tasks, and each test task corresponds to an advertisement delivery strategy. The testing task mainly includes testing steps, for example, when the testing logic included in the advertisement delivery strategy is a delivery crowd limit and a delivery region limit, the corresponding testing task includes: the method comprises the steps of firstly, carrying out advertisement delivery according to an advertisement delivery strategy, secondly, obtaining advertisement delivery simulation audience data after advertisement delivery, thirdly, analyzing the advertisement delivery simulation audience data to obtain test data corresponding to test logic in the advertisement delivery strategy, and fourthly, judging whether advertisement delivery is correct or not according to the test data. The test task library is determined in advance according to a plurality of advertisement putting strategies, and the test tasks can be determined directly according to the test scene, so that the test efficiency is improved.
Step S130: and determining test parameters according to the advertisement putting requirements.
For example, if the test logic included in the advertisement delivery requirement has limitation on the delivery crowd, the delivery time period and the delivery region, it may be determined that the test parameters are male tags, female tags, child tags and the like representing crowd attributes, the test parameters may be time data in the afternoon, time data in the afternoon and time data in the evening, and the test parameters may be Shanghai IP, beijing IP and Chengdu IP representing the delivery region.
Step S140: and testing the advertisement putting requirement according to the test scene, the test parameters and the test task.
And carrying out advertisement putting test on the test scene and the test parameters according to the test task, so that the advertisement putting result can be rapidly simulated, and then judging whether the advertisement putting requirement has logic errors according to the advertisement putting result.
In particular, how to test the advertisement delivery requirement is described below, wherein, the program is internally provided with test code executable by the program:
the first step: the program internally initializes a request generation module for simulating a media delivery request, and the module can be used for simulating media to send a confirmation request for confirming whether the advertisement is to be delivered to the tested server. Wherein the media represents an advertiser.
And a second step of: and the program internal initialization response processing module can be used for extracting response content from the response returned by the tested server after the request generation module sends the confirmation request and if the module receives the response of the confirmation request, wherein the response content comprises a network path of the delivered material, a material ID, a monitoring code for detecting whether the advertisement is exposed or not and the like.
And a third step of: the program internal initialization triggers an exposure monitoring code module to request a generation module, the exposure monitoring code is used for monitoring whether the advertisement is correctly placed, and the module is used for sending an exposure request monitoring request when confirming that the advertisement needs to be placed, so that an advertisement monitoring party receives whether the advertisement is correctly placed.
Fourth step: and initializing a test assertion module in the program, wherein the test assertion module is used for recording the number of times of putting advertisements in each dimension, and if the number of times of putting advertisements in each dimension is constant, the test assertion module asserts that the test fails.
Fifth step: the test tasks, test parameters, and the like within the program are abstracted as 1 test suite as in the four steps above.
Sixth step: a task executor module within the program may execute the test suite.
Seventh step: the program internal task execution module can run the test suite, continuously simulate media sending requests until all simulated flow is sent, if the test assertion module does not generate assertion failure information, the test is passed, and if the midway assertion module triggers failure assertion, the test is not passed.
Eighth step: and executing corresponding codes by the log collection module and the test report calculation module for running test tasks in the program to produce test results.
In the implementation process, the test scene is constructed according to the advertisement putting requirements, the test parameters are determined, the test task corresponding to the test scene can be determined in the test task library, the advertisement putting requirements are finally tested, whether the advertisement putting requirements have problems or not can be accurately tested, the accuracy of advertisement putting logic is ensured, and the maximization of advertisement putting benefits is further realized.
Optionally, after the advertisement delivery requirement is tested according to the test scene, the test parameters and the test task, a test result and a test time corresponding to the test result can be obtained, and then a test report is generated according to the test result and the test time.
As an implementation mode, after the test result and the test time are obtained, a test case is generated, wherein the test case refers to the description of a test task of a specific software product, and can embody a test scheme, a method, a technology, a strategy and the like. The test case of the application can comprise all data in the advertisement putting test method, such as advertisement putting requirements, advertisement putting strategies, test logic, test scenes, test tasks, test parameters, test results, test time and the like.
Based on the same inventive concept, an advertisement delivery test apparatus 100, please refer to fig. 2, is also provided in an embodiment of the present application, and the apparatus may be a module, a program segment, or a code on an electronic device. It should be understood that the advertisement delivery testing apparatus 100 corresponds to the above embodiment of the method of fig. 1, and is capable of executing the steps involved in the embodiment of the method of fig. 1, and specific functions of the advertisement delivery testing apparatus 100 may be referred to the above description, and detailed descriptions thereof are omitted herein as appropriate to avoid redundancy.
Optionally, the advertisement delivery test device 100 includes:
an advertisement delivery demand acquisition module 110, configured to acquire advertisement delivery demands;
the test scene determining module 120 is configured to construct a test scene according to the advertisement delivery requirement, and determine a test task corresponding to the test scene from the test task library;
a test parameter determining module 130, configured to determine a test parameter according to the advertisement delivery requirement;
the test module 140 is configured to test the advertisement delivery requirement according to the test scenario, the test parameter and the test task.
Optionally, the test scenario determination module 120 includes:
the test logic acquisition unit is used for acquiring a plurality of test logics from the advertisement putting requirements;
and the test scene determining unit is used for determining the test scene comprising all the test logic according to the advertisement putting requirement.
Optionally, the advertisement delivery test device 100 further includes:
the test task library determining module is used for acquiring a plurality of advertisement putting strategies and determining a test task library according to the advertisement putting strategies, wherein the test task library comprises a plurality of test tasks, and each test task corresponds to one advertisement putting strategy.
Optionally, at least one test logic is included in one of the advertisement placement strategies.
Optionally, the advertisement delivery test device 100 further includes:
the test result acquisition module is used for acquiring a test result and test time corresponding to the test result;
and the test report generating module is used for generating a test report according to the test result and the test time.
Referring to fig. 3, fig. 3 is a block diagram of an electronic device according to an embodiment of the present application, where the electronic device includes: at least one processor 301, at least one communication interface 302, at least one memory 303, and at least one communication bus 304. Wherein the communication bus 304 is used for direct connection communication of these components, the communication interface 302 is used for signaling or data communication with other node devices, and the memory 303 stores machine readable instructions executable by the processor 301. When the electronic device is running, the processor 301 communicates with the memory 303 via the communication bus 304, and the machine readable instructions when invoked by the processor 301 perform the advertising testing method described above.
The processor 301 may be an integrated circuit chip with signal processing capabilities. The processor 301 may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; but also digital signal processors (Digital Signal Processing, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), off-the-shelf programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components. Which may implement or perform the various methods, steps, and logical blocks disclosed in embodiments of the application. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The Memory 303 may include, but is not limited to, random access Memory (Random Access Memory, RAM), read Only Memory (ROM), programmable Read Only Memory (Programmable Read-Only Memory, PROM), erasable Read Only Memory (Erasable Programmable Read-Only Memory, EPROM), electrically erasable Read Only Memory (Electric Erasable Programmable Read-Only Memory, EEPROM), and the like.
It will be appreciated that the configuration shown in fig. 3 is merely illustrative, and that the electronic device may also include more or fewer components than shown in fig. 3, or have a different configuration than shown in fig. 3. The components shown in fig. 3 may be implemented in hardware, software, or a combination thereof. In the embodiment of the application, the electronic device may be, but not limited to, a dedicated detection device, a desktop, a notebook, a smart phone, an intelligent wearable device, a vehicle-mounted device, or a virtual device such as a virtual machine. In addition, the electronic device is not necessarily a single device, but may be a combination of a plurality of devices, for example, a server cluster, or the like.
An embodiment of the present application provides a readable storage medium, which when executed by a processor, performs a method process performed by an electronic device in the method embodiment shown in fig. 1.
It will be clear to those skilled in the art that, for convenience and brevity of description, reference may be made to the corresponding procedure in the foregoing method for the specific working procedure of the apparatus described above, and this will not be repeated here.
In summary, the embodiment of the application provides a method and a device for testing advertisement delivery, wherein the method comprises the following steps: acquiring advertisement putting requirements; constructing a test scene according to the advertisement putting requirements, and determining a test task corresponding to the test scene from a test task library; determining test parameters according to the advertisement putting requirements; and testing the advertisement putting requirement according to the test scene, the test parameters and the test task. The test scene is constructed according to the advertisement putting requirements, the test parameters are determined, the test task corresponding to the test scene can be determined in the test task library, the advertisement putting requirements are tested finally, whether problems exist in the advertisement putting requirements or not can be tested accurately, the accuracy of advertisement putting logic is guaranteed, and the maximization of advertisement putting benefits is achieved.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other manners. The above-described apparatus embodiments are merely illustrative, for example, the division of the units is merely a logical function division, and there may be other manners of division in actual implementation, and for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some communication interface, device or unit indirect coupling or communication connection, which may be in electrical, mechanical or other form.
Further, the units described as separate units may or may not be physically separate, and units displayed as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
Furthermore, functional modules in various embodiments of the present application may be integrated together to form a single portion, or each module may exist alone, or two or more modules may be integrated to form a single portion.
In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
The above description is only an example of the present application and is not intended to limit the scope of the present application, and various modifications and variations will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the protection scope of the present application.
Claims (8)
1. An advertising testing method, comprising:
acquiring advertisement putting requirements;
constructing a test scene according to the advertisement putting requirements, and determining a test task corresponding to the test scene from a test task library;
determining test parameters according to the advertisement putting requirements;
testing the advertisement putting requirements according to the test scene, the test parameters and the test task;
the step of constructing a test scene according to the advertisement putting requirement comprises the following steps:
acquiring a plurality of test logics from the advertisement putting requirements;
determining a test scene comprising all the test logic according to the advertisement putting requirements; the test logic comprises limiting at least one of a group of delivery, a time period of delivery, a region of delivery, a frequency of advertising audience, a basic delivery amount and a special delivery amount;
the test tasks include: firstly, carrying out advertisement delivery according to an advertisement delivery strategy; step two, obtaining advertisement putting simulation audience data after advertisement putting; thirdly, analyzing the advertisement putting simulation audience data to obtain test data corresponding to test logic in the advertisement putting strategy; and step four, judging whether the advertisement is correctly put according to the test data.
2. The method of claim 1, wherein prior to the obtaining the advertising demand, the method further comprises:
acquiring a plurality of advertisement putting strategies, and determining a test task library according to the advertisement putting strategies, wherein the test task library comprises a plurality of test tasks, and each test task corresponds to one advertisement putting strategy.
3. The method of claim 2, wherein one of the advertisement delivery policies includes at least one test logic.
4. The method of claim 1, wherein after the testing of the advertising demand according to the test scenario, the test parameters, and the test task, the method further comprises:
obtaining a test result and a test time corresponding to the test result;
and generating a test report according to the test result and the test time.
5. An advertising testing device, the device comprising:
the advertisement putting requirement acquisition module is used for acquiring advertisement putting requirements;
the test scene determining module is used for constructing a test scene according to the advertisement putting requirements and determining a test task corresponding to the test scene from a test task library;
the test parameter determining module is used for determining test parameters according to the advertisement putting requirements;
the test module is used for testing the advertisement putting requirements according to the test scene, the test parameters and the test task;
the test scene determination module comprises:
the test logic acquisition unit is used for acquiring a plurality of test logics from the advertisement putting requirements;
the test scene determining unit is used for determining a test scene comprising all the test logic according to the advertisement putting requirements;
the test logic comprises limiting at least one of a group of delivery, a time period of delivery, a region of delivery, a frequency of advertising audience, a basic delivery amount and a special delivery amount;
wherein the test tasks include: firstly, carrying out advertisement delivery according to an advertisement delivery strategy; step two, obtaining advertisement putting simulation audience data after advertisement putting; thirdly, analyzing the advertisement putting simulation audience data to obtain test data corresponding to test logic in the advertisement putting strategy; and step four, judging whether the advertisement is correctly put according to the test data.
6. The apparatus of claim 5, wherein the advertisement delivery testing apparatus further comprises:
the test task library determining module is used for acquiring a plurality of advertisement putting strategies and determining a test task library according to the advertisement putting strategies, wherein the test task library comprises a plurality of test tasks, and each test task corresponds to one advertisement putting strategy.
7. An electronic device comprising a processor and a memory storing computer readable instructions that, when executed by the processor, perform the method of any of claims 1-4.
8. A readable storage medium having stored thereon a computer program which, when executed by a processor, performs the method of any of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010008816.4A CN111209201B (en) | 2020-01-03 | 2020-01-03 | Advertisement putting test method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010008816.4A CN111209201B (en) | 2020-01-03 | 2020-01-03 | Advertisement putting test method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN111209201A CN111209201A (en) | 2020-05-29 |
| CN111209201B true CN111209201B (en) | 2023-08-25 |
Family
ID=70787267
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202010008816.4A Active CN111209201B (en) | 2020-01-03 | 2020-01-03 | Advertisement putting test method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111209201B (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111681048A (en) * | 2020-06-02 | 2020-09-18 | 北京深演智能科技股份有限公司 | Method and apparatus for testing products |
| CN112418930B (en) * | 2020-11-23 | 2024-02-27 | 恩亿科(北京)数据科技有限公司 | Test method, system and computer equipment |
Citations (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102164311A (en) * | 2010-12-02 | 2011-08-24 | 青岛海信传媒网络技术有限公司 | Advertising strategy verification method, device and system |
| CN102385729A (en) * | 2011-10-25 | 2012-03-21 | 北京亿赞普网络技术有限公司 | Method and device for evaluating advertisement serving policy |
| WO2013119934A1 (en) * | 2012-02-09 | 2013-08-15 | Aol Inc. | Systems and methods for testing online systems and content |
| CN106528432A (en) * | 2016-12-12 | 2017-03-22 | 北京三快在线科技有限公司 | Construction method and apparatus for test scene data, and buried point test method |
| CN107027057A (en) * | 2017-03-31 | 2017-08-08 | 北京奇艺世纪科技有限公司 | A kind of advertisement serving policy system of selection and device |
| CN107256497A (en) * | 2017-06-05 | 2017-10-17 | 北京奇虎科技有限公司 | Advertisement delivery system |
| CN107577589A (en) * | 2016-07-04 | 2018-01-12 | 北京奇虎科技有限公司 | The method and device of fixed time test advertisement putting interface |
| CN108021497A (en) * | 2016-11-04 | 2018-05-11 | 北京飞如许信息科技有限责任公司 | Ad click converts test device and method |
| CN110310137A (en) * | 2018-03-20 | 2019-10-08 | 北京奇虎科技有限公司 | A kind of advertisement placement method and device |
| CN110362466A (en) * | 2019-05-21 | 2019-10-22 | 深圳壹账通智能科技有限公司 | Bid logic test method, device, computer equipment and storage medium |
| CN110377503A (en) * | 2019-06-19 | 2019-10-25 | 平安银行股份有限公司 | Method for testing pressure, device, computer equipment and storage medium |
| CN110443647A (en) * | 2019-08-01 | 2019-11-12 | 北京字节跳动网络技术有限公司 | Information distribution method and equipment |
-
2020
- 2020-01-03 CN CN202010008816.4A patent/CN111209201B/en active Active
Patent Citations (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102164311A (en) * | 2010-12-02 | 2011-08-24 | 青岛海信传媒网络技术有限公司 | Advertising strategy verification method, device and system |
| CN102385729A (en) * | 2011-10-25 | 2012-03-21 | 北京亿赞普网络技术有限公司 | Method and device for evaluating advertisement serving policy |
| WO2013119934A1 (en) * | 2012-02-09 | 2013-08-15 | Aol Inc. | Systems and methods for testing online systems and content |
| CN107577589A (en) * | 2016-07-04 | 2018-01-12 | 北京奇虎科技有限公司 | The method and device of fixed time test advertisement putting interface |
| CN108021497A (en) * | 2016-11-04 | 2018-05-11 | 北京飞如许信息科技有限责任公司 | Ad click converts test device and method |
| CN106528432A (en) * | 2016-12-12 | 2017-03-22 | 北京三快在线科技有限公司 | Construction method and apparatus for test scene data, and buried point test method |
| CN107027057A (en) * | 2017-03-31 | 2017-08-08 | 北京奇艺世纪科技有限公司 | A kind of advertisement serving policy system of selection and device |
| CN107256497A (en) * | 2017-06-05 | 2017-10-17 | 北京奇虎科技有限公司 | Advertisement delivery system |
| CN110310137A (en) * | 2018-03-20 | 2019-10-08 | 北京奇虎科技有限公司 | A kind of advertisement placement method and device |
| CN110362466A (en) * | 2019-05-21 | 2019-10-22 | 深圳壹账通智能科技有限公司 | Bid logic test method, device, computer equipment and storage medium |
| CN110377503A (en) * | 2019-06-19 | 2019-10-25 | 平安银行股份有限公司 | Method for testing pressure, device, computer equipment and storage medium |
| CN110443647A (en) * | 2019-08-01 | 2019-11-12 | 北京字节跳动网络技术有限公司 | Information distribution method and equipment |
Non-Patent Citations (1)
| Title |
|---|
| 基于云平台的大型视频网站广告投放系统的设计与实现;王博;《中国优秀硕士学位论文全文数据库 信息科技辑》;I138-1768 * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN111209201A (en) | 2020-05-29 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106792242B (en) | Method and device for pushing information | |
| CN105100886B (en) | Distribution control method and device, the server and system of network media information | |
| CN111209201B (en) | Advertisement putting test method and device | |
| CN109309596B (en) | Pressure testing method and device and server | |
| CN112258301B (en) | Commodity recommendation method, commodity recommendation device, commodity recommendation system, readable storage medium and electronic equipment | |
| CN108460627A (en) | Marketing activity scheme method for pushing, device, computer equipment and storage medium | |
| CN111522735B (en) | Shunting method and device for test experiment | |
| RU2622850C2 (en) | Method and server for processing product identifiers and machine-readable storage medium | |
| CN109636487A (en) | Advertisement sending method, server, computer equipment and storage medium | |
| CN112650921A (en) | Object recommendation method, device, equipment and storage medium | |
| CN110381378B (en) | Estimation method, device, server and storage medium of network multimedia playing amount | |
| CN114140075B (en) | Service processing method, device, medium and electronic equipment | |
| CN113225580B (en) | Live broadcast data processing method and device, electronic equipment and medium | |
| CN112953904B (en) | Abnormality detection method, abnormality detection device, server, and storage medium | |
| CN113011911B (en) | Data prediction method and device based on artificial intelligence, medium and electronic equipment | |
| CN103678548A (en) | Failure service replacement and recommendation method based on composite patterns | |
| CN111612538B (en) | Advertisement valuation method, device, storage medium and server | |
| CN112561636A (en) | Recommendation method, recommendation device, terminal equipment and medium | |
| CN111967900A (en) | Network advertisement propagation method, server, equipment and readable storage medium | |
| CN114285896B (en) | Information pushing method, device, equipment, storage medium and program product | |
| CN115587238A (en) | Product brand marketing big data service method | |
| CN109241417A (en) | User's awakening method and device calculate equipment and storage medium | |
| CN110413499B (en) | Service information monitoring method, device, equipment and storage medium | |
| CN109033343B (en) | Method and apparatus for generating information | |
| CN112734502A (en) | Testing method and device for multimedia information directional delivery and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |