CN106127517A - The update method of a kind of advertisement putting plan version and device - Google Patents
The update method of a kind of advertisement putting plan version and device Download PDFInfo
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- CN106127517A CN106127517A CN201610462653.0A CN201610462653A CN106127517A CN 106127517 A CN106127517 A CN 106127517A CN 201610462653 A CN201610462653 A CN 201610462653A CN 106127517 A CN106127517 A CN 106127517A
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- plan
- version
- advertisement
- user terminal
- orientation table
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The invention discloses update method and the device of a kind of advertisement putting plan version, in order to realize in time, effectively update advertisement putting plan version purpose.Described method includes: receive the request updating advertisement putting plan version, obtains the input plan orientation table that the current version of advertisement putting plan is corresponding, wherein, stores the value of the fixed condition having each advertisement corresponding in described input plan orientation table；According to described request, the input plan orientation table that described current version is corresponding is updated, the input plan orientation table that version after being updated is corresponding；Plan of throwing in orientation table corresponding for version after described renewal is generated the file of specified format.
Description
Technical field
The present invention relates to technical field of internet application, particularly to a kind of advertisement putting plan version update method and
Device.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
In Internet advertising, can throw in wide to user terminal according to advertiser's advertisement putting set in advance plan
Accuse.Such as, user shakes the activity participating in certain program by user terminal (such as the terminal such as mobile phone, intelligent watch), and user is eventually
End display loose-leaf, shows advertisement in loose-leaf simultaneously.So, how advertisement putting plan version carried out in time, have
It is modernized into technical problem urgently to be resolved hurrily to effect.
Summary of the invention
The present invention provides update method and the device of a kind of advertisement putting plan version, in order to realize in time, the most more
The purpose of new advertisement putting plan version.
The present invention provides the update method of a kind of advertisement putting plan version, including:
Receive the request updating advertisement putting plan version, obtain the input meter that the current version of advertisement putting plan is corresponding
Delimit to table, wherein, described input plan orientation table store the value of the fixed condition having each advertisement corresponding；
According to described request, the input plan orientation table that described current version is corresponding is updated, after being updated
The input plan orientation table that version is corresponding；
Plan of throwing in orientation table corresponding for version after described renewal is generated the file of specified format.
In an embodiment of the present invention, described method also includes:
When receiving the request searching history advertisement putting plan, inquire about the input plans corresponding according to old version
To the file of the specified format that table generates.
In an embodiment of the present invention, described specified format is json form.
In an embodiment of the present invention, described method also includes:
When receiving the request obtaining advertisement of user terminal, obtain the relevant information of described user terminal；
By corresponding with the version after described renewal for the relevant information of described user terminal throw in plan orientation table each
The value of individual fixed condition is mated, and obtains the fixed condition of coupling；
Advertisement corresponding for the fixed condition of described coupling is supplied to described user terminal.
In an embodiment of the present invention, described fixed condition includes at least one following:
The sex of user, the type of user terminal, the area at user terminal place, key word that user is interested.
In an embodiment of the present invention, described method also includes:
Choose, from orientation type table set in advance, the fixed condition that each advertisement is corresponding；And/or
The value of fixed condition corresponding to each advertisement is chosen from orientation value table set in advance.
In an embodiment of the present invention, described method also includes:
The value in the area at user terminal place corresponding to each advertisement is chosen from the table of area set in advance；And/or
The value of user corresponding to each advertisement key word interested is chosen from antistop list set in advance.
The present invention also provides for the updating device of a kind of advertisement putting plan version, including:
Acquisition module, for receiving the request updating advertisement putting plan version, obtains the current version of advertisement putting plan
The input plan orientation table of this correspondence, wherein, in described input plan orientation table, storage has the fixed condition that each advertisement is corresponding
Value；
More new module, for according to described request, is updated the input plan orientation table that described current version is corresponding,
The input plan orientation table that version after being updated is corresponding；
Generation module, for generating the literary composition of specified format by plan of throwing in orientation table corresponding for the version after described renewal
Part.
In an embodiment of the present invention, described device also includes:
Enquiry module, for when receiving the request searching history advertisement putting plan, inquiry is according to old version pair
The file of the specified format that the input plan orientation table answered generates.
In an embodiment of the present invention, described specified format is json form.
In embodiments of the present invention, receive the request updating advertisement putting plan version, obtain working as of advertisement putting plan
The input plan orientation table that front version is corresponding, in this input plan orientation table, storage has taking of fixed condition corresponding to each advertisement
Value.Subsequently, according to described request, the input plan orientation table that current version is corresponding is updated, the version after being updated
Corresponding input plan orientation table.And then, corresponding the throwing in of version after updating is planned orientation table and is generated the literary composition of specified format
Part.As can be seen here, the embodiment of the present invention is capable of in time, effectively updates the purpose of advertisement putting plan version.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 show the flow chart of the update method of advertisement putting plan version in one embodiment of the invention；
Fig. 2 show the structural representation of the updating device of advertisement putting plan version in one embodiment of the invention；
Fig. 3 show the structural representation of the updating device of advertisement putting plan version in another embodiment of the present invention；
Fig. 4 show the structural representation of the updating device of advertisement putting plan version in further embodiment of this invention；With
And
Fig. 5 show the structural representation of the updating device of advertisement putting plan version in yet another embodiment of the invention.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
It is illustrated in figure 1 the flow chart of the update method of advertisement putting plan version, the method in one embodiment of the invention
Comprise the following steps S11-S13.
Step S11, receives the request updating advertisement putting plan version, and the current version obtaining advertisement putting plan is corresponding
Input plan orientation table, wherein, in this input plan orientation table, storage has the value of fixed condition corresponding to each advertisement.
In this step, fixed condition can include the sex of user, the type of user terminal, the ground at user terminal place
District, the key word that user is interested, etc., the invention is not restricted to this.
Further, input plan orientation table can include advertiser to the value selected by each fixed condition, in this table
One fixed condition can be a record.One input plan may have multiple fixed condition, just has a plurality of record, throws in bar
Part value is that this fixed condition of 0 expression does not limits.
For example, an area is a record, 1-2-3-4 correspondence country-province-city-district.Such as, Pekinese is thrown in
Dongcheng District and Xicheng District, then be exactly two records, 1-2-3-41 and 1-2-3-42.
Additionally, this input plan orientation table also has the effect duration of each fixed condition, then recognize beyond the effect duration preset
Value for corresponding fixed condition is invalid.
Step S12, according to described request, is updated the input plan orientation table that current version is corresponding, is updated
After version corresponding input plan orientation table.
Such as, in plan of the throwing in orientation table that current version is corresponding, in the fixed condition of advertisement 1 correspondence, area is " Bei Jingdong
City ", need the area of the fixed condition by advertisement 1 correspondence to be adjusted to " west city, Beijing ", then can by area " Dongcheng, Beijing " more
It is newly " west city, Beijing ".
Step S13, corresponding the throwing in of version after updating is planned orientation table and is generated the file of specified format.
In this step, input plan orientation table corresponding for the version after updating can be generated json file, json literary composition
Part have recorded all information of input plan orientation table, preserves the json file every time updated, and a json file is exactly one
Version, it can be seen that the historical record of input.When carrying out history and throwing in statistics, json file, and json literary composition can be searched
The lookup speed of part is faster than form.
In embodiments of the present invention, receive the request updating advertisement putting plan version, obtain working as of advertisement putting plan
The input plan orientation table that front version is corresponding, in this input plan orientation table, storage has taking of fixed condition corresponding to each advertisement
Value.Subsequently, according to described request, the input plan orientation table that current version is corresponding is updated, the version after being updated
Corresponding input plan orientation table.And then, corresponding the throwing in of version after updating is planned orientation table and is generated the literary composition of specified format
Part.As can be seen here, the embodiment of the present invention is capable of in time, effectively updates the purpose of advertisement putting plan version.
In the alternative embodiment of the present invention, the fixed condition mentioned in above step S11, can be from set in advance fixed
The fixed condition that each advertisement is corresponding is chosen in type list.Orientation type table lists all fixed conditions, is also to throw in
Screening and filtering condition, including user's sex, user device type, area, key word, etc., the invention is not restricted to this.
In the alternative embodiment of the present invention, the value of the fixed condition mentioned in above step S11, can set from advance
Fixed orientation value table is chosen the value of fixed condition corresponding to each advertisement.Orientation value table lists all fixed conditions
Institute's likely value, but be free from area and key word.
In the alternative embodiment of the present invention, can choose, from the table of area set in advance, the user that each advertisement is corresponding
The value in the area at terminal place；Or, user's sense that each advertisement is corresponding can be chosen from antistop list set in advance
The value of the key word of interest.Area table lists the area likely thrown in, and antistop list lists likely to be thrown in
Key word.
In the alternative embodiment of the present invention, as introduced above, when carrying out history and throwing in statistics, json literary composition can be searched
Part, and the lookup speed of json file is faster than form.That is, when receiving the request searching history advertisement putting plan, look into
Ask the file of the specified format generated according to plan of the throwing in orientation table that old version is corresponding.
In the alternative embodiment of the present invention, if the displaying to current impression information, can not look into table look at lattice
Json file.It is to say, the embodiment of the present invention can utilize input plan orientation table that the version after renewal is corresponding to user
Terminal provides advertisement, and the process of implementing may include steps of A1-A3.
Step A1, when receiving the request obtaining advertisement of user terminal, obtains the relevant information of user terminal.
In this step, user can pass through user terminal (such as the terminal such as mobile phone, intelligent watch) shake participation certain joint
Purpose activity, thus initiate to participate in the request of specified activities, and then the server at this user terminal logon account place receives and is somebody's turn to do
Request, and obtain the relevant information of user terminal.
Further, the relevant information of server acquisition user terminal can obtain in the following manner.
Mode one, server pre-saves the relevant information of user terminal, and now, server can be from server local
Obtain the relevant information of the user terminal pre-saved.
Mode two, carries the relevant information of user terminal in the request that server receives, now, server can be from
This request parses the relevant information of user terminal.
Mode three, server is initiated to obtain the message of the relevant information of user terminal, is received user terminal to user terminal
The relevant information submitted to.
Mode four, during user terminal login service device, server obtains the relevant information of user terminal.
In the alternative embodiment of the present invention, the relevant information of user terminal can include user's sex, age of user, use
The fortune that family key word interested, the type of operating system of user terminal, the device type of user terminal, user terminal access
The time that battalion business, the geographical location information of user terminal, described request are corresponding, etc., the invention is not restricted to this.
Step A2, by each in plan of throwing in orientation table corresponding with the version after renewal for the relevant information of user terminal
The value of fixed condition is mated, and obtains the fixed condition of coupling.
In this step, owing to a fixed condition can be a record, thus by the relevant information of user terminal with
The value of each fixed condition in input plan orientation table is mated, and embodiments provides a kind of optional side
Case, i.e. the relevant information of user terminal is mated with each bar record in input plan orientation table.
Step A3, is supplied to user terminal by advertisement corresponding for the fixed condition of coupling.
The embodiment of the present invention can screen the relevant information pair with user terminal for the relevant information of different user terminals
The advertisement answered, is provided to user terminal, thus realization is thrown in effectively to user terminal, the purpose of advertisement accurately.
It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination
Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
Corresponding to the update method of the advertisement putting plan version in above-described embodiment, the present invention also provides for a kind of advertisement and throws
Put the updating device of plan version.It is illustrated in figure 2 the updating device of advertisement putting plan version in one embodiment of the invention
Structural representation, including:
Acquisition module 21, for receiving the request updating advertisement putting plan version, obtains the current of advertisement putting plan
The input plan orientation table that version is corresponding, wherein, in described input plan orientation table, storage has the input bar that each advertisement is corresponding
The value of part；
More new module 22, for according to described request, is carried out more the input plan orientation table that described current version is corresponding
Newly, the input plan orientation table that version after being updated is corresponding；
Generation module 23, for generating the literary composition of specified format by plan of throwing in orientation table corresponding for the version after described renewal
Part.
In an embodiment of the present invention, as it is shown on figure 3, the device that above-mentioned Fig. 2 shows can also include:
Enquiry module 31, for when receiving the request searching history advertisement putting plan, inquiry is according to old version
The file of the specified format that corresponding plan of throwing in orientation table generates.
In an embodiment of the present invention, described specified format is json form.
In an embodiment of the present invention, as shown in Figure 4, the device that above-mentioned Fig. 2 shows can also include:
Advertisement putting module 41, for when receiving the request obtaining advertisement of user terminal, obtaining described use
The relevant information of family terminal；
By corresponding with the version after described renewal for the relevant information of described user terminal throw in plan orientation table each
The value of individual fixed condition is mated, and obtains the fixed condition of coupling；
Advertisement corresponding for the fixed condition of described coupling is supplied to described user terminal.
In an embodiment of the present invention, described fixed condition includes at least one following:
The sex of user, the type of user terminal, the area at user terminal place, key word that user is interested.
In an embodiment of the present invention, as it is shown in figure 5, the device that above-mentioned Fig. 2 shows can also include:
Choose module 51, for choosing, from orientation type table set in advance, the fixed condition that each advertisement is corresponding；With/
Or
The value of fixed condition corresponding to each advertisement is chosen from orientation value table set in advance.
In an embodiment of the present invention, above-mentioned module 51 of choosing is additionally operable to:
The value in the area at user terminal place corresponding to each advertisement is chosen from the table of area set in advance；And/or
The value of user corresponding to each advertisement key word interested is chosen from antistop list set in advance.
The said apparatus of the embodiment of the present invention: receive the request updating advertisement putting plan version, obtains advertisement putting meter
The input plan orientation table that the current version drawn is corresponding, in this input plan orientation table, storage has input bar corresponding to each advertisement
The value of part.Subsequently, according to described request, the input plan orientation table that current version is corresponding is updated, after being updated
Version corresponding input plan orientation table.And then, will update after version corresponding input plan orientation table generate specify lattice
The file of formula.As can be seen here, the embodiment of the present invention is capable of in time, effectively updates the purpose of advertisement putting plan version.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the update method of an advertisement putting plan version, it is characterised in that including:
Receive the request updating advertisement putting plan version, obtain the input plans that the current version of advertisement putting plan is corresponding
To table, wherein, described input plan orientation table stores the value of the fixed condition having each advertisement corresponding；
According to described request, the input plan orientation table that described current version is corresponding is updated, the version after being updated
Corresponding input plan orientation table；
Plan of throwing in orientation table corresponding for version after described renewal is generated the file of specified format.
Method the most according to claim 1, it is characterised in that also include:
When receiving the request searching history advertisement putting plan, inquire about the input plan orientation table corresponding according to old version
The file of the specified format generated.
Method the most according to claim 1 and 2, it is characterised in that described specified format is json form.
Method the most according to claim 1, it is characterised in that also include:
When receiving the request obtaining advertisement of user terminal, obtain the relevant information of described user terminal；
Each in plan of throwing in orientation table corresponding with the version after described renewal for the relevant information of described user terminal is thrown
The value putting condition is mated, and obtains the fixed condition of coupling；
Advertisement corresponding for the fixed condition of described coupling is supplied to described user terminal.
Method the most according to claim 1, it is characterised in that described fixed condition includes at least one following:
The sex of user, the type of user terminal, the area at user terminal place, key word that user is interested.
Method the most according to claim 5, it is characterised in that also include:
Choose, from orientation type table set in advance, the fixed condition that each advertisement is corresponding；And/or
The value of fixed condition corresponding to each advertisement is chosen from orientation value table set in advance.
Method the most according to claim 5, it is characterised in that also include:
The value in the area at user terminal place corresponding to each advertisement is chosen from the table of area set in advance；And/or
The value of user corresponding to each advertisement key word interested is chosen from antistop list set in advance.
8. the updating device of an advertisement putting plan version, it is characterised in that including:
Acquisition module, for receiving the request updating advertisement putting plan version, obtains the current version pair of advertisement putting plan
The input plan orientation table answered, wherein, in described input plan orientation table, storage has taking of fixed condition corresponding to each advertisement
Value；
More new module, for according to described request, is updated the input plan orientation table that described current version is corresponding, obtains
The input plan orientation table that version after renewal is corresponding；
Generation module, for generating the file of specified format by plan of throwing in orientation table corresponding for the version after described renewal.
Device the most according to claim 8, it is characterised in that also include:
Enquiry module, for when receiving the request searching history advertisement putting plan, inquiring about corresponding according to old version
Throw in the file of the specified format that plan orientation table generates.
Device the most according to claim 8 or claim 9, it is characterised in that described specified format is json form.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610462653.0A CN106127517A (en) | 2016-06-23 | 2016-06-23 | The update method of a kind of advertisement putting plan version and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610462653.0A CN106127517A (en) | 2016-06-23 | 2016-06-23 | The update method of a kind of advertisement putting plan version and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106127517A true CN106127517A (en) | 2016-11-16 |
Family
ID=57269015
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610462653.0A Pending CN106127517A (en) | 2016-06-23 | 2016-06-23 | The update method of a kind of advertisement putting plan version and device |
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| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN111353808A (en) * | 2018-12-24 | 2020-06-30 | 北京国双科技有限公司 | Method for determining media region information and related equipment |
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| CN101311955A (en) * | 2007-09-18 | 2008-11-26 | 目光焦点控股有限公司 | System and method for multimedia advertisement delivery |
| CN102567894A (en) * | 2010-12-31 | 2012-07-11 | 上海博泰悦臻电子设备制造有限公司 | Method and device for delivering advertisements on mobile equipment |
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| CN101295301A (en) * | 2007-04-25 | 2008-10-29 | 百度在线网络技术（北京）有限公司 | Advertisement releasing method and advertisement releasing server |
| CN101311955A (en) * | 2007-09-18 | 2008-11-26 | 目光焦点控股有限公司 | System and method for multimedia advertisement delivery |
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| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN111353808A (en) * | 2018-12-24 | 2020-06-30 | 北京国双科技有限公司 | Method for determining media region information and related equipment |
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Application publication date: 20161116 |