AU2019275490A1 - Method of processing push information, method of pushing advertisement information, device and platform - Google Patents
Method of processing push information, method of pushing advertisement information, device and platform Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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- H04L67/50—Network services
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
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Abstract
The present invention relates to a push information processing method, an advertisement information push method, a push information processing device, an advertisement information push device and an advertisement information push platform. The push information processing method includes: integrating and managing relevant data of the entered push information, and obtaining the push content; designing a plurality of generic push templates, sorting the format of the push content, and obtaining push content of different data formats; and sending the push content to the terminal equipment, and uploading the display templates and the extended materials to the broadcast control platform, creating the corresponding template blocks, and providing to the terminal equipment for downloading and playing.
Description
Method of Processing Push Information, Method of Pushing Advertisement
Information, Device and Platform
Field of the Invention
The present invention relates to the field of digital advertising and advertisement release or display, and more particularly, to a method of processing push information, a method of pushing advertisement information, a device for pushing advertisement information and a platform for pushing advertisement information.
Background of the Invention
Advertisement release technology mainly displays push information to users via a terminal device, so as to enhance the dissemination effect of information.
At present, due to the different data types of different push information in an advertisement release, when the push information is displayed on terminal equipment, one needs to adjust the overall data format of the push information every time before it can be displayed on the terminal equipment according to the desired effect. Even in the case of a small change to the push information, it is necessary to completely adjust the whole data format of the push information, making the push efficiency of the push information low.
For example, when an advertisement is displayed via an advertisement machine, if there is any change to the content of the advertisement information, the advertisement cannot be modified directly on the basis of the original work, but needs to be re designed before it can be displayed according to the preset effect, making the advertisement placement inefficient. Summary of the Invention
To overcome, or at least alleviate, one or more of the difficulties or deficiencies associated with the prior art , it is desirable to provide a method of processing push information, a method of pushing advertisement information, a device for push
information processing, an advertisement information push device and/or an advertisement information push platform, so as to overcome the issues of inefficient communication of the push information, allowing for modification of advertisements and advertisement information in real time.
According to one aspect of the present invention, there is provided a method of processing push information, including:
integrating and managing relevant data of entered push information, and obtaining push content;
providing a plurality of push templates, the push templates comprising a plurality of extended materials or layouts and a plurality of renderings or images; providing a plurality of corresponding display templates, according to the extended materials and renderings of the push templates; and, according to the display effect required by the display templates, sorting the format of the push content, and obtaining push content in different data formats; and
sending the push content to terminal equipment, and uploading the display templates and the extended materials to a broadcast control platform, creating the corresponding template blocks, and providing to the terminal equipment for downloading and playing.
In one embodiment, the step of sending the push content to the terminal equipment, includes:
acquiring a hardware address of the terminal equipment, and sending the push content to the terminal equipment according to the hardware address.
In one embodiment, after the step of providing to the terminal equipment for downloading and playing, the method further includes: acquiring a display position of the push content on the display template; and, sending the display position to the terminal equipment to enable the terminal equipment to display the push content on the display template according to the display position after downloading the display template.
In one embodiment, after the step of displaying the push content on the display template, the method further includes: detecting an update status of the push content
according to a set time frequency; and, when it is detected that the push content has been updated, jumping to the step of sending the push content to the terminal equipment. In one embodiment, the step of sorting the format of the push content and obtaining push content of different data formats includes: acquiring the data format of the display area of the push content on the display template; and, according to the data format of the display area, sorting the data format of the push content and obtaining push content of different data formats.
In one embodiment, the step of integrating and managing relevant data of the entered push information, includes: building a data management system, which is used to perform management operations against the entered push information; the management operations include: adding promotion data, deleting promotion data, auditing promotion data, and replicating promotion data.
According to another aspect of the invention there is provided an advertisement information push method, including:
integrating and managing relevant data of entered advertisement information, and obtaining advertisement content;
designing a plurality of advertisement templates, the advertisement templates comprise a plurality of extended materials and a plurality of renderings;
designing a plurality of corresponding advertisement templates, according to the extended materials and renderings of the advertisement templates; and, according to the display effect required by the advertisement templates, sorting the format of the advertisement content and obtaining advertisement content of different data formats; and
sending the advertisement content to terminal equipment, and uploading the advertisement templates and the extended materials to a broadcast control platform, creating the corresponding template blocks, and providing to the terminal equipment for downloading and playing.
According to another aspect of the invention there is provided a push information processing device, comprising
a push content acquisition module configured to integrate and manage relevant data of entered push information, and obtain push content;
a push template design module configured to design a plurality of push templates, the push templates comprise a plurality of extended materials and a plurality of renderings;
a display template design module configured to design a plurality of corresponding display templates, according to extended materials and renderings of the push templates; and, according to the display effect required by the display templates, sort the format of the push content and obtain push content of different data formats; and
a data sending module configured to send the push content to the terminal equipment, and upload the display templates and the extended materials to the broadcast control platform, create the corresponding template blocks, and provide the template blocks to the terminal equipment for downloading and playing.
According to another aspect of the invention there is provided an advertisement information push device, comprising
an advertisement content acquisition module configured to integrate and manage relevant data of entered advertisement information, and obtain the advertisement content;
a advertisement template design module configured to design a plurality of advertisement templates, the advertisement templates comprise a plurality of extended materials and a plurality of renderings;
an advertisement template design module configured to design a plurality of corresponding advertisement templates, according to the extended materials and renderings of the advertisement templates; and, according to the display effect required by the advertisement templates, sort the format of the advertisement content and obtain advertisement content of different data formats; and
an advertising data sending module configured to send the advertisement content to the terminal equipment, and upload the advertisement templates and the extended materials to the broadcast control platform, create the corresponding template blocks, and provide the template blocks to the terminal equipment for downloading and playing.
According to another aspect of the invention there is provided an advertisement information push platform, comprising: a data management system, an advertisement release system, and an advisement machine; the data management system is used for implementing the steps of the advertisement information push method described above; the advertisement release system uploads the advertisement template after receiving the advertisement template transmitted from the data management system; and
the advisement machine downloads the advertisement template from the advertisement release system, and simultaneously displays the advertisement content on the advertisement template after receiving the advertisement content transmitted from the data management system.
After obtaining the advertisement content to be displayed on the advertisement template according to the entered advertisement information, the above advertisement information push method, device and platform, will send the advertisement content to the equipment terminal, and by designing advertisement templates, generate a plurality of advertisement templates for actual application, and upload the advertisement templates to the broadcast control platform, and enable the terminal equipment to directly display the acquired different advertisement content via the advertisement templates after downloading the advertisement templates from the broadcast control platform. As such the display of advertisement content of different types via the advertisement templates without modification to the advertisement templates, thereby simplifies the procedure of advertisement writing and communication, improving the efficiency in advertisement placement. Further, the above described embodiments provide methods, devices and platforms for rapid modification of advertisements and communication of said advertisements in real time, along with control over display features, information to be communicated, timing and content to be advertised.
Throughout this specification the words “comprise”, “comprising”, “comprises” are intended to be used inclusively, and not exhaustively, as in“include”,“including” and “includes”, unless the meaning is clearly intended to be exhaustive.
Brief Description of the Drawings/Figures
FIG 1 is an application environment diagram of a push information processing method in one embodiment;
FIG 2 is a schematic flowchart of a push information processing method in one embodiment;
FIG 3 is a schematic flowchart of a advertisement information push method in one embodiment;
FIG 4 is a structural diagram of a push information processing device in one embodiment;
FIG 5 is a structural block diagram of an advertisement information push device in one embodiment; and
FIG 6 is a structural schematic diagram of an advertisement information push platform in one embodiment.
Detailed Description of the Preferred Embodiments
The technical scheme of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings and preferred embodiments in order to further elaborate the technical means adopted and technical effects achieved by the present invention. It should be understood, however, that the description following is illustrative only and should not be taken in any way as a restriction on the generality of the invention described above.
The method of processing push information or push information processing method disclosed in the present application may be applied in the application environment of the push information processing method as illustrated in FIG 1. The application environment shown in FIG 1 is a computer system 100. The computer system 100 is
merely an example of computer environment suitable for the present invention, and is not to be considered as a limitation on the range of application of the present invention. The computer system 100 is also not to be construed to require having a combination of one or more components in the exemplary computer system 100 that is illustrated.
As illustrated in FIG 1 , the computer system 100 comprises a processor 1 10, a memory 120 and a system bus 150. Various system components including the memory 120 and the processor 1 10 are coupled to the system bus 150. The processor 1 10 is a piece of hardware used to execute computer program instructions through basic arithmetic and logical operations in a computer system. The memory 120 is a physical device for temporarily or permanently storing computing programs or data (e.g. program state information). The system bus 150 can be any of the following types of bus structures, including memory bus or memory controller, peripheral bus, and local bus. The data communication between the processor 1 10 and the memory 120 can be carried out via the system bus 150. Wherein, the memory 120 comprises a random access memory (RAM) and a read only memory (ROM); RAM is usually the main memory that is loaded with the operating system and applications.
The computer system 100 further comprises a display interface 130 (e.g. graphic processor unit (GPU)) and a display equipment 140 (e.g. liquid crystal display (LCD)). The computer system 100 generally comprises a storage equipment 160. The storage equipment 160 can be selected from a plurality of computer readable media, which refer to any available media that can be accessed by computer system 100, including mobile and fixed media. For example, the computer readable media include but are not limited to flash memory (micro SD card), CD-ROM, digital versatile disk (DVD) or other optical disk storage, tape cartridge, magnetic tape, magnetic disk storage or other magnetic storage device, or any other medium which can be used for storage of the required information and accessed by computer system 100. The computer system 100 further comprises an input interface 170 and an input unit 180 (such as an I/O controller). Users can enter instructions and information into the computer system 100 via the input interface 170, such as the keyboard and mouse. The input unit 180 usually connects to the system bus 150 via the input interface 170,
but can be also connected via other interface or bus structure, such as a Universal Serial Bus (USB).
As described in detail above, the computer system 100 suitable for the present invention can perform the designated operations of the push information processing method. The computer system 100 performs these operations in the form of executing the software instructions in a computer readable medium by the processor 1 10. These software instructions can be read into the memory 120 from the storage equipment 160. The software instructions stored in the memory 120 cause the processor 1 10 to perform the push information processing method described above. In addition, the present invention can be implemented by a hardware circuit or a hardware circuit in combination with software instructions. Therefore, the implementation of the present invention is not merely limited to a particular combination of hardware circuit and software.
As illustrated, FIG 2 is a schematic flowchart of the push information processing method in one embodiment, which includes:
Step S21 : Integrating and managing relevant data of entered push information, and obtaining push content.
In the above step, the push information is the initial push data content that needs to be displayed via terminal equipment; the push content or content to be pushed is the push data which is ultimately displayed at the terminal equipment after the initial push data is processed. The terminal equipment may comprise, for example, an Android operating system controlled device configured to receive the push information and display it on a display device of the terminal equipment.
Step S22: Designing a plurality of generic push templates, the push templates comprise a plurality of extended materials and a plurality of renderings.
In the above step, a generic push template is a push template style applicable to a plurality of push information, and the extended materials are relevant materials used in
the design of the push templates, and the rendering is a picture of the displayed push template style.
Step 23: Designing a plurality of corresponding display templates, according to the extended materials and renderings of the push templates; and, according to the display effect required by the display templates, sorting the format of the push content, and obtaining push content of different data formats.
In the above step, the display templates are templates which display the push content in a particular format, and the display templates are provided with display areas to display the push content. As different display effects correspond to different data formats of the display template, the data format of the display area which displays the push content will also be different. Therefore, push content of different data formats must be set for application in different display areas.
Step S24: Sending the push content to the terminal equipment, and uploading the display templates and the extended materials to the broadcast control platform, creating the corresponding template blocks, and providing to the terminal equipment for downloading and playing.
In the above step, the broadcast control platform is a platform for uploading display templates for download by other devices, and the template blocks created on the broadcast control platform are used to store corresponding push templates and extended materials. After downloading the push templates from the broadcast control platform, the terminal equipment will fill the received push content in the push templates, to form the complete push information for playing.
By uploading the display templates to the broadcast control platform for download by the terminal equipment after the display templates with a plurality of display effects are designed by using the generic push templates, and sending the push information to the terminal equipment after adjusting the data format of push information to be displayed via the display templates according to the data format of the display template, the above push information processing method enables the terminal equipment to display
the push information via the downloaded display templates, thereby improving the efficiency in displaying the push information on the display templates.
In one embodiment, the step of sending the push content to the terminal equipment, includes: acquiring the hardware address of the terminal equipment, and sending the push content to the terminal equipment according to the hardware address. Wherein in one embodiment the hardware address is the MAC address, and data may be directly transmitted via the MAC address of the terminal equipment. In another embodiment the hardware address is an allocated IP address.
In one embodiment, after the step of providing to the terminal equipment for downloading and playing, further including: acquiring the display position of the push content on the display template, and, sending the display position to the terminal equipment to enable the terminal equipment to display the push content on the display template according to the display position after downloading the display template.
It should be noted that there are corresponding display positions on the display templates to display the push content, and one display template will have a plurality of different display positions to display different push content, and after acquiring the display position of the push content on the display template, the terminal equipment directly displays the corresponding push content on the said display position, thereby greatly shortening the production time of a finished advertisement.
In one embodiment, after the step of displaying the push content on the display template, further including: detecting the update status of the push content according to the set time frequency; and, when it is detected that the push content has been updated, jumping to the step of sending the push content to the terminal equipment.
In this embodiment, there is no limitation on the set time frequency, and can be set according to actual project needs. After the terminal equipment has displayed the push content, the stored push content can also be changed according to actual needs. Therefore, it needs to detect whether there is any updating of the stored push content according to the set time frequency. If there is any updating of the push content, the
push content will be resent to the terminal equipment, which will then cover the original push content and display the new push content.
In one embodiment, the step of sorting the format of the push content and obtaining push content of different data formats, includes: acquiring the data format of the display area of the push content on the display template; and, according to the data format of the display area, sorting the data format of the push content and obtaining push content of different data formats. The data format of the display area includes the type of displayed data, the length of displayed data, etc. Since the data formats required by different display areas are different, the data format of the push content displayed in the display area needs to be matched with the data format of the display area, in order to smoothly display the push content. Therefore, the data format of the push content to be displayed will be adjusted and converted based on the data format required by each display area, so that the data format of the push content can match with the data format of the display area.
In one embodiment, the step of integrating and managing relevant data of the entered push information, includes: building a data management system, which is used to perform management operations against the entered push information; the management operations include: adding data, deleting data, auditing data, and replicating data. The data management system is configured to manage the entered push information, including adding the push information to the data management system, deleting the push information stored in the data management system, auditing the push information added to the management system, and replicating the push information in the management system, etc.
As illustrated, FIG 3 is a schematic flowchart of the advertisement information push method in one embodiment, which includes:
Step S31 : Integrating and managing relevant data of entered advertisement information, and obtaining advertisement content.
In the above step, the advertisement information is the initial advertisement data that needs to be displayed via the terminal equipment; the advertisement content is the advertisement data which is ultimately displayed on the terminal equipment after the initial advertisement information is processed.
Step S32: Designing a plurality of generic advertisement templates, the generic advertisement templates comprise a plurality of extended materials and a plurality of renderings. In the above step, a generic advertisement template is an advertisement template style applicable to a plurality of advertisement information, and the extended materials are relevant materials used in the design of the advertisement templates, and the rendering is a picture of the displayed advertisement template style. Step S33: Designing a plurality of corresponding advertisement templates, according to the extended materials and renderings of the generic advertisement templates; and, according to the display effect required by the advertisement templates, sorting the format of the advertisement content and obtaining advertisement content of different data formats.
In the above step, the advertisement templates are templates which display the advertisement content in a particular format, and the display templates are provided with display areas to display the advertisement content. As different display effects correspond to different formats of the advertisement template, the data format of the display area which displays the advertisement content will also be different. Therefore, advertisement content of different data formats must be set to use in different display areas.
Step S34: Sending the advertisement content to the terminal equipment, and uploading the advertisement templates and the extended materials to the broadcasting control platform, creating the corresponding template blocks, and providing to the terminal equipment for downloading and playing.
In the above step, the broadcast control platform is a platform for uploading advertisement templates for download by other devices, and the template blocks created on the broadcast control platform are used to store corresponding advertisement templates and extended materials. After downloading the advertisement templates from the broadcast control platform, the terminal equipment will fill the received advertisement content in the advertisement templates, and then form complete advertisement for playing.
By uploading the advertisement templates to the broadcast control platform for download by the terminal equipment after the advertisement templates with a plurality of display effects are designed by using the generic advertisement templates, and sending the advertisement content to the terminal equipment after setting the data format of advertisement content to be filled in the advertisement templates according to the data format of the advertisement template, the above advertisement information pushing method enables the terminal equipment to display the different advertisement content via advertisement templates. In this way, it realizes the display of advertisement content of different types via the advertisement templates without modification to the advertisement templates, thereby simplifying the procedure of advertisement writing and improving the efficiency in advertisement placement.
As illustrated, FIG 4 is a structural diagram of the push information processing device in one embodiment, which comprises:
A push content acquisition module 410 configured to integrate and manage relevant data of the entered push information, and obtain the push content.
The push information is the initial push data content that needs to be displayed via the terminal equipment; the push content is the push data which is ultimately displayed at the terminal equipment after the initial push data is processed.
A push template design module 420 configured to design a plurality of generic push templates, the push templates comprise a plurality of extended materials and a plurality of renderings.
In the above module, a generic push template is a push template style applicable to a plurality of push information, and the extended materials are relevant materials used in the design of the push templates, and the rendering is a picture of the displayed push template style.
A display template design module 430 configured to design a plurality of corresponding display templates, according to the extended materials and renderings of the push templates; and, according to the display effect required by the display templates, sort the format of the push content and obtain push content of different data formats. For example, if the push content is a video, the video will be played on the terminal equipment.
In the above module, the display templates are templates which display the push content in a particular format, and the display templates are provided with display areas to display the push content. As different display effects correspond to different data formats of the display template, the data format of the display area which displays the push content will also be different. Therefore, push content of different data formats must be set to use in different display areas. By“display effect” as used herein is meant visual effects observed upon display of the push content, examples of such display effects include colours, brightness of colours and contrast of images displayed.
A data sending module 440 configured to send the push content to the terminal equipment, and upload the display templates and the extended materials to the broadcasting control platform, create the corresponding template blocks, and provide the template blocks to the terminal equipment for downloading and playing.
By‘playing’ as used herein is meant communication or display of the push content by the terminal equipment, wherein the terminal equipment may include a mobile phone, television, display screen or any other suitable system capable of communicating or displaying the push content.
Communication may be via visual or video display or audio means or may also be via pushing information to an external electronic device or terminal equipment.
In the above module, the broadcast control platform is a platform for uploading display templates for download by other devices, and the template blocks created on the broadcast control platform are used to store corresponding push templates and extended materials. After downloading the push templates from the broadcast control platform, the terminal equipment will fill the received push content in the push templates, to form the complete push information for playing.
By first designing the generic push templates via the push template design module 420, then designing display templates applicable to a plurality of display effects via the display template design module 430, and finally uploading the display templates to the broadcast control platform via the data sending module 440 for download by the terminal equipment, and by sending the push information to the terminal equipment via the data sending module 440 after the data format of push information to be displayed via the display templates is adjusted according to the data format of the display template and via the push content acquisition module 410 and the display template design module 430, the above push information processing device enables the terminal equipment to display the push information via the downloaded display templates. In this way, it realizes the display of push content of different types via the push templates without modification to the push templates, thereby improving the efficiency in the display of push content. In one embodiment, the data sending module 440 is configured to acquire the hardware address of the terminal equipment, and send the push content to the terminal equipment according to the hardware address. The hardware address is the MAC address, and data may be directly transmitted via the MAC address of the equipment. In one embodiment, the push information processing device further comprises: a content display module, configured to acquire the display position of the push content on the display template, and, send the display position to the terminal equipment to enable the terminal equipment to display the push content on the display template according to the display position after downloading the display template. It should be
noted that there are corresponding display positions on the display templates to display the push content, and one display template will have a plurality of different display positions to display different push content, and after acquiring the display position of the push content on the display template, the terminal equipment can directly display the corresponding push content on the said display position, thereby greatly shortening the production time of a finished advertisement.
In one embodiment, the push information processing device further comprises: a data update detection module configured to detect the update status of the push content according to the set time frequency; and, when it is detected that the push content has been updated, send the updated push content to the terminal equipment.
As illustrated, FIG 5 is a structural block diagram of the advertisement information push device in one embodiment, which comprises:
An advertisement content acquisition module 510 configured to integrate and manage relevant data of the entered advertisement information, and obtain advertisement content. In the above module, the advertisement information is the initial advertisement data that needs to be displayed via the terminal equipment; the advertisement content is the advertisement data which is ultimately displayed on the terminal equipment after the initial advertisement information is processed. A generic advertisement template design module 520 configured to design a plurality of generic advertisement templates, the generic advertisement templates comprise a plurality of extended materials and a plurality of renderings.
In the above module, a generic advertisement template is an advertisement template style applicable to a plurality of advertisement information, and the extended materials are relevant materials used in the design of the advertisement templates, and the rendering is a picture of the displayed advertisement template style.
An advertisement template design module 530 configured to design a plurality of corresponding advertisement templates, according to the extended materials and renderings of the generic advertisement templates; and, according to the display effect required by the advertisement templates, sort the format of the advertisement content and obtain advertisement content of different data formats.
In the above module, the advertisement templates are templates which display the advertisement content in a particular format, and the display templates are provided with display areas to display the advertisement content. As different display effects correspond to different formats of the advertisement template, the data format of the display area which displays the advertisement content will also be different. Therefore, advertisement content of different data formats must be set to use in different display areas. An advertising data sending module 540 configured to send the advertisement content to the terminal equipment, and upload the advertisement templates and the extended materials to the broadcast control platform, to create the corresponding template blocks and provide the template blocks to the terminal equipment for downloading and playing. In the above module, the broadcast control platform is a platform for uploading advertisement templates for download by other devices, and the template blocks created on the broadcast control platform are used to store corresponding advertisement templates and extended materials. After downloading the advertisement templates from the broadcast control platform, the terminal equipment will fill the received advertisement content in the advertisement templates, and then form complete advertisement for playing.
By first designing the generic advertisement templates via the advertisement template design module 520, then designing the advertisement templates applicable to a plurality of display effects via the advertisement template design module 530, and finally uploading the advertisement templates to the broadcast control platform via the advertisement data sending module 540 for download by the terminal equipment, and by sending the advertisement content to the terminal equipment via the advertisement data sending module 540 after setting the data format of advertisement content to be
filled in the advertisement templates according to the data format of the advertisement template via the advertisement content acquisition module 510 and the advertisement template design module 530, the above advertisement information pushing method enables the terminal equipment to display the different advertisement content via advertisement templates. In this way, it realizes the display of advertisement content of different types via the advertisement templates without modification to the advertisement templates, thereby simplifying the procedure of advertisement writing and improving the efficiency in advertisement placement. Based on the embodiments above, a further description taking the promotional advertisement as an example is given below, and as illustrated, FIG 6 is a structural schematic diagram of the advertisement information push platform in one embodiment, which comprises: a data management system 610, an advertisement release system 620, and an advisement machine 630; wherein, the data management system 610 is used for implementing the steps of the advertisement information push method described above; the advertisement release system 620 is used for uploading advertisement templates for download by the advertisement machine 630; the advisement machine 630 downloads the advertisement template from the advertisement release system 620, and simultaneously displays the advertisement content on the advertisement template after receiving the advertisement content transmitted from the data management system 610.
In this embodiment, the data management system 610 is an advertisement promotion management system which is used for managing various promotional advertisement data, comprising a plurality of management modules, namely: a promotional advertisement display module, an advertisement data management module, an auditing module and a binding module, etc. The promotional advertisement display module is configured to display the effects of advertisements; the advertisement data management module is configured to manage the addition, modification, search and deletion of promotion data, etc.; the auditing module is used for the staff’s audit of advertisement data; and the binding module is configured to manage the correspondence between each advertisement data to be filled and the position in the advertisement template. The advertisement promotion management system further comprises an advertisement machine management module, the advertisement machine
management module comprises an advertisement data display unit, an advertisement machine information display unit and an exception reminding unit; wherein, the advertisement data display unit is configured to manage the connection status of the advertisement machine connecting with the advertisement promotion management system, thereby determining whether there is any exception to the advertisement data; the advertisement machine information display unit displays relevant information of the advertisement machine in the form of data list, such as the MAC address and IP address of the displaying advertisement machine, the geographic location of the advertisement machine, the time of connection between the advertisement machine and the advertisement promotion management system, the updating time of advertisement data of the advertisement machine, and records displaying detailed data on the promotion content and history revision of promotion information data; the exception reminding unit is configured to detect the status of connection between the advertisement promotion management system and the advertisement machine, and give a pre-alert message to remind the system administrator to deal with the same when any exception of the connection status is detected, thereby reducing the loss caused by system exception. By managing and integrating relevant information of the promotion, the advertisement promotion management system not only saves the time of data entry, but also improves the efficiency in data management.
The generation process of an advertisement template comprises the steps of: first designing a plurality of generic advertisement templates through a plurality of advertisement design materials and advertisement templates; then matching and combining various extended materials and renderings according to the actual effect of advertisement display, to obtain a plurality of advertisement templates; and finally producing various advertisement templates of different types according to a plurality of advertisement templates, and uploading the advertisement templates to the advertisement release system 620. The advertisement release system 620 is provided with an advertisement template storage module configured to store the uploaded advertisement templates for the download by the advertisement machine 630. And the advertisement release system 620 is also provided with an advertisement machine monitoring module configured to monitor the MAC address and IP address of the advertisement machine, the geographic location of the advertisement machine, the time of connection between the advertisement machine and the advertisement promotion
management system, the updating time of advertisement data of the advertisement machine, and records displaying detailed data on the promotion content and history revision of promotional information data, etc. When there is any update of the advertisement templates stored in the advertisement release system 620, the advertisement machine 630 can be timely operated and controlled to update the downloaded advertisement templates via the MAC address of the advertisement machine bound by the advertisement machine monitoring module. The advertisement machine 630 is configured to download the advertisement templates from the advertisement release system 620 after acquiring the advertisement template download instruction sent by the advertisement broadcast control platform, and the data management system will send the advertisement data corresponding to the concerned type of advertisement template to the advertisement machine 630 after receiving a message that the advertisement machine 630 downloads an advertisement template, and the advertisement machine 630 will fill the advertisement data in the downloaded advertisement template after receiving the advertisement data, in order to display the complete promotional advertisement.
When a promotional advertisement is displayed on the advertisement machine 630, a local data set will generate automatically, and the local data set will simultaneously store the advertisement data displayed on the advertisement machine 630, thereby ensuring that the advertisement machine 630 can re-extract the stored advertisement data for display when the network signal is poor. In this way, it avoids the problem of failing to display the advertisement when the network signal is poor, thereby improving the display effect of advertisements. The advertisement machine will report the status information via the verification interface in the advertisement promotion management system, and compare via the status information whether the downloaded advertisement data is identical to that stored in the advertisement promotion management system. When it is detected that the downloaded advertisement data is different from that stored in the advertisement promotion management system, the data in the system will be immediately synchronized to the local data for storage and use. If the advertisement machine does not report the comparison data for a period of time, the enterprise resource planning (ERP) system will timely discover this and notify the corresponding administrator.
By EPR systems is meant a process management software for organization of automated functions, examples include purchase management, sales management, warehouse inventory management. The technical features of the embodiments described above may be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as the combinations of the technical features are not contradictory, the combinations should be considered as falling within the scope of the specification.
The above embodiments merely express several implementations of the present invention, and the descriptions are relatively specific and detailed, but cannot be thus understood as limitations to the patent scope of the present invention. It should be indicated that those of ordinary skill in the art may also make several transformations and improvements without departing from the concept of the present invention, and the transformations and improvements all belong to the protection scope of the present invention. Therefore, the patent protection scope of the present invention should be based on the appended claims. Reference to any prior art in the specification is not and should not be taken as an acknowledgement or any form of suggestion that this prior art forms part of the common general knowledge in Australia or any other jurisdiction, or that this prior art could reasonably expected to be combined by a person skilled in the art.
Claims (10)
1. A method of processing push information, comprising:
integrating and managing relevant data of entered push information, and obtaining the push content;
providing a plurality of push templates, the push templates comprising a plurality of extended materials and a plurality of renderings;
providing a plurality of corresponding display templates, according to the extended materials and renderings of the push templates; and, according to a display effect required by the display templates, sorting the format of the push content, and obtaining push content in different data formats; and
sending the push content to terminal equipment, uploading the display templates and the extended materials to a broadcast control platform, creating corresponding template blocks, and providing the template blocks to the terminal equipment for downloading and playing.
2. The method of claim 1 , wherein the step of sending the push content to the terminal equipment, comprises:
acquiring the hardware address of the terminal equipment, and sending the push content to the terminal equipment according to the hardware address.
3. The method according to claim 1 or 2, wherein after the step of providing the template block to the terminal equipment for downloading and playing, the method further comprises:
acquiring a display position of the push content on the display template; and sending the display position to the terminal equipment to enable the terminal equipment to display the push content on the display template according to the display position after downloading the display template.
4. The method of claim 3, wherein after the step of displaying the push content on the display template, the method further includes:
detecting an update status of the push content according to a set time frequency; and
when it is detected that the push content has been updated, jumping to the step of sending the push content to the terminal equipment.
5. The method according to any one of claims 1 to 4, wherein the step of sorting the format of the push content and obtaining push content of different data formats comprises:
acquiring the data format of the display area of the push content on the display template; and
according to the data format of the display area, sorting the data format of the push content and obtaining push content of different data formats.
6. The method according to any one of claims 1 to 5, wherein the step of integrating and managing relevant data of the entered push information comprises: building a data management system, which is used to perform management operations against the entered push information, wherein the management operations include: adding promotion data, deleting promotion data, auditing promotion data, and replicating promotion data.
7. A method of pushing advertisement information, comprising:
integrating and managing relevant data of entered advertisement information, and obtaining advertisement content;
designing a plurality of advertisement templates, the advertisement templates comprise a plurality of extended materials and a plurality of renderings;
designing a plurality of corresponding advertisement templates, according to the extended materials and renderings of the advertisement templates; and, according to the display effect required by the advertisement templates, sorting the format of the advertisement content and obtaining advertisement content of different data formats; and
sending the advertisement content to terminal equipment, and uploading the advertisement templates and the extended materials to a broadcast control platform, creating the corresponding template blocks, and providing the template blocks to the terminal equipment for downloading and playing.
8. A push information processing device, comprising:
a push content acquisition module configured to integrate and manage relevant data of entered push information, and obtain push content;
a push template design module configured to design a plurality of push templates, the push templates comprise a plurality of extended materials and a plurality of renderings;
a display template design module configured to design a plurality of corresponding display templates, according to extended materials and renderings of the push templates; and, according to the display effect required by the display templates, sort the format of the push content and obtain push content of different data formats; and
a data sending module configured to send the push content to the terminal equipment, and upload the display templates and the extended materials to the broadcast control platform, create the corresponding template blocks, and provide the template blocks to the terminal equipment for downloading and playing.
9. An advertisement information push device, comprising:
an advertisement content acquisition module configured to integrate and manage relevant data of entered advertisement information, and obtain advertisement content;
an advertisement template design module configured to design a plurality of advertisement templates, the advertisement templates comprise a plurality of extended materials and a plurality of renderings;
an advertisement template design module configured to design a plurality of corresponding advertisement templates, according to the extended materials and renderings of the advertisement templates; and, according to the display effect required by the advertisement templates, sort the format of the advertisement content and obtain advertisement content of different data formats; and
an advertising data sending module configured to send the advertisement content to the terminal equipment, and upload the advertisement templates and the extended materials to the broadcast control platform, create the corresponding template blocks, and provide the template blocks to the terminal equipment for downloading and playing.
10. An advertisement information push platform, comprising: a data management system, an advertisement release system, and an advisement machine;
the data management system is used for implementing the steps of the advertisement information push method of claim 7;
the advertisement release system uploads the advertisement template after receiving the advertisement template transmitted from the data management system; and
the advisement machine downloads the advertisement template from the advertisement release system, and simultaneously displays the advertisement content on the advertisement template after receiving the advertisement content transmitted from the data management system.
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| CN201810517853.0A CN108881398A (en) | 2018-05-25 | 2018-05-25 | PUSH message processing method, transmitting advertisement information method, apparatus and platform |
| PCT/AU2019/050514 WO2019222811A1 (en) | 2018-05-25 | 2019-05-24 | Method of processing push information, method of pushing advertisement information, device and platform |
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| CN111915375A (en) * | 2020-08-06 | 2020-11-10 | 上海茂声智能科技有限公司 | Method, system and equipment for displaying advertisement content by terminal |
| CN112307367A (en) * | 2020-11-25 | 2021-02-02 | 微医云(杭州)控股有限公司 | Push message display method and device, electronic equipment and storage medium |
| CN112561586B (en) * | 2020-12-17 | 2024-05-24 | 百果园技术(新加坡)有限公司 | Advertisement information processing method, device, equipment and storage medium |
| CN113259414B (en) * | 2021-04-16 | 2023-04-18 | 北京沃东天骏信息技术有限公司 | Information pushing method and device, electronic equipment and computer readable medium |
| CN113807889A (en) * | 2021-09-07 | 2021-12-17 | 北京有竹居网络技术有限公司 | Promotion information generation method, device, equipment and medium |
| CN113781115B (en) * | 2021-09-13 | 2023-07-25 | 北京奇艺世纪科技有限公司 | Advertisement display method, system, equipment and storage medium |
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| US20060111971A1 (en) * | 2004-11-24 | 2006-05-25 | Microsoft Corporation | System and method for on-line and off-line advertising in content delivered to a display screen |
| US20070233566A1 (en) * | 2006-03-01 | 2007-10-04 | Dema Zlotin | System and method for managing network-based advertising conducted by channel partners of an enterprise |
| EP2240863A4 (en) * | 2008-01-15 | 2013-07-10 | Aga Inc | Systems, devices, and/or methods for managing messages |
| CN101651550A (en) * | 2008-08-15 | 2010-02-17 | 阿里巴巴集团控股有限公司 | Method and system for advertisement generation and display and advertisement production and display client |
| JP2014052399A (en) * | 2012-09-05 | 2014-03-20 | Toshiba Tec Corp | Information distribution server and program |
| WO2015176226A1 (en) * | 2014-05-20 | 2015-11-26 | 华为技术有限公司 | Advertisement template configuration method, server and system |
| US10878453B2 (en) * | 2014-08-29 | 2020-12-29 | Michael Pesochinsky | Apparatus, system and method for a commercial content provider controller for controlling ad content provided with Web page and search results |
| US11151614B2 (en) * | 2014-09-26 | 2021-10-19 | Comcast Cable Communications, Llc | Advertisements blended with user's digital content |
| CN107301566A (en) * | 2017-06-19 | 2017-10-27 | 郑州航空工业管理学院 | A kind of advertisement design multimedia information system |
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