CN107301566A - A kind of advertisement design multimedia information system - Google Patents

A kind of advertisement design multimedia information system Download PDF

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CN107301566A
CN107301566A CN201710462064.7A CN201710462064A CN107301566A CN 107301566 A CN107301566 A CN 107301566A CN 201710462064 A CN201710462064 A CN 201710462064A CN 107301566 A CN107301566 A CN 107301566A
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夏初蕾
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Zhengzhou University of Aeronautics
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
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    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0621Item configuration or customization
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers

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Abstract

本发明公开了一种广告设计多媒体信息系统,涉及广告设计领域。该系统包括:广告模板存储模块,用于按照广告类型分类存储广告设计模板;广告要求获取模块,用于将客户提供的各类型广告要求信息转换为广告设计所需的广告设计要素信息;广告模板选取模块,用于获取广告设计要素信息和模板设计要素信息相似度最高的广告设计模板;三维效果展示模块,用于通过三维效果展示界面展示选取的广告设计模板的整体效果和局部细节;广告设计要素调整模块,用于对所要设计广告的广告设计要素信息中的参数信息进行调整;广告设计模块,用于设计广告模型。本发明充分考虑了客户广告设计需求,与客户之间达到了有效的沟通,从而提高了广告设计效率。

The invention discloses an advertisement design multimedia information system, which relates to the field of advertisement design. The system includes: an advertisement template storage module, which is used to classify and store advertisement design templates according to advertisement types; an advertisement request acquisition module, which is used to convert various types of advertisement request information provided by customers into advertisement design element information required for advertisement design; advertisement templates The selection module is used to obtain the advertisement design template with the highest similarity between the advertisement design element information and the template design element information; the three-dimensional effect display module is used to display the overall effect and local details of the selected advertisement design template through the three-dimensional effect display interface; the advertisement design The element adjustment module is used to adjust the parameter information in the advertisement design element information of the advertisement to be designed; the advertisement design module is used to design the advertisement model. The invention fully considers the customer's advertising design requirements, and achieves effective communication with the customer, thereby improving the efficiency of advertising design.

Description

一种广告设计多媒体信息系统A Multimedia Information System for Advertisement Design

技术领域technical field

本发明涉及广告设计领域,更具体的涉及一种广告设计多媒体信息系统。The invention relates to the field of advertisement design, and more specifically relates to an advertisement design multimedia information system.

背景技术Background technique

目前,广告设计通常采用专业设计软件的设计模式,客户给出设计要求,广告设计人员完成广告设计后给客户验收,由于广告设计人员与客户之间缺乏有效的沟通,从而经常造成大量的返工,让广告设计人员反复修改设计,给广告企业在人力、时间、效率方面带来无法弥补的资源浪费。At present, advertising design usually adopts the design mode of professional design software. The customer gives the design requirements, and the advertising designer completes the advertising design and then checks it with the customer. Due to the lack of effective communication between the advertising designer and the customer, it often causes a lot of rework. Let the advertising designers modify the design repeatedly, which brings irreparable waste of resources to advertising companies in terms of manpower, time, and efficiency.

综上所述,现有技术中的广告设计,存在广告设计人员与客户之间缺乏有效的沟通,降低设计效率的问题。To sum up, in the advertisement design in the prior art, there is a problem of lack of effective communication between the advertisement designer and the client, which reduces the design efficiency.

发明内容Contents of the invention

本发明实施例提供一种广告设计多媒体信息系统,用以解决现有技术中存在广告设计人员与客户之间缺乏有效的沟通,降低设计效率的问题。An embodiment of the present invention provides a multimedia information system for advertisement design, which is used to solve the problem of lack of effective communication between advertisement designers and customers in the prior art, which reduces design efficiency.

本发明实施例提供一种广告设计多媒体信息系统,包括:An embodiment of the present invention provides an advertisement design multimedia information system, including:

广告模板存储模块,用于按照广告类型分类存储广告设计模板,且在每个广告设计模板上关联模板设计要素信息;The advertisement template storage module is used to classify and store advertisement design templates according to advertisement types, and associate template design element information with each advertisement design template;

广告要求获取模块,用于将客户提供的各类型广告要求信息转换为广告设计所需的广告设计要素信息;Advertisement requirements acquisition module, which is used to convert various types of advertisement requirements information provided by customers into advertisement design element information required for advertisement design;

广告模板选取模块,用于将客户所要设计广告的广告设计要素信息输入广告模板选取模块中的搜索界面,将广告设计要素信息和广告模板存储模块中各广告设计模板对应的模板设计要素信息进行相似度匹配,获取广告设计要素信息和模板设计要素信息相似度最高的广告设计模板;The advertisement template selection module is used to input the advertisement design element information of the advertisement to be designed by the client into the search interface in the advertisement template selection module, and compare the advertisement design element information with the template design element information corresponding to each advertisement design template in the advertisement template storage module Degree matching, obtaining the advertisement design template with the highest similarity between the advertisement design element information and the template design element information;

三维效果展示模块,用于通过三维效果展示界面展示选取的广告设计模板的整体效果和局部细节;其中,所述广告设计模板的整体效果和局部细节包括:结构、形状、尺寸和/或颜色;The three-dimensional effect display module is used to display the overall effect and local details of the selected advertisement design template through the three-dimensional effect display interface; wherein, the overall effect and local details of the advertisement design template include: structure, shape, size and/or color;

广告设计要素调整模块,用于在三维效果展示界面预览选取的广告设计模板三维整体效果图和局部细节图;根据广告设计模板三维整体效果图和局部细节图,结合客户需求,对所要设计广告的广告设计要素信息中的参数信息进行调整;The advertising design element adjustment module is used to preview the 3D overall rendering and partial detail drawing of the selected advertising design template on the 3D effect display interface; according to the 3D overall rendering and partial detail drawing of the advertising design template, combined with customer needs, the design of the advertisement to be designed Adjust the parameter information in the advertisement design element information;

广告设计模块,用于根据包含调整后参数信息的广告设计要素信息,结合广告设计要素信息和模板设计要素信息相似度最高的三个广告设计模板,在广告设计界面设计广告模型;The advertisement design module is used to design an advertisement model in the advertisement design interface according to the advertisement design element information including the adjusted parameter information, combining the advertisement design element information and the three advertisement design templates with the highest similarity between the template design element information;

广告模型传送模块,用于将设计好的广告模型按照广告类型存储至广告模板存储模块,并在广告模型上关联设计要素信息;以及用于将广告模型转换为视频播放效果文件,并将视频播放效果文件发送至客户端;The advertising model transmission module is used to store the designed advertising model in the advertising template storage module according to the type of advertisement, and associate the design element information with the advertising model; and is used to convert the advertising model into a video playback effect file and play the video The effect file is sent to the client;

主控模块,用于实现对上述模块的主控。The main control module is used to realize the main control of the above modules.

较佳地,所述广告要求信息包括:文字信息、图形图像信息、语言语音信息和/或视频信息。Preferably, the advertisement requirement information includes: text information, graphic image information, language and voice information and/or video information.

较佳地,所述广告模板存储模块连接有更新模块;所述更新模块,用于实时更新广告模板存储模块内的数据。Preferably, the advertisement template storage module is connected with an update module; the update module is used to update the data in the advertisement template storage module in real time.

较佳地,本发明实施例提供的一种广告设计多媒体信息系统,还包括:客户评论模块,用于获取用户对广告设计的意见和评分。Preferably, the advertisement design multimedia information system provided by the embodiment of the present invention further includes: a customer comment module, used to obtain user opinions and ratings on the advertisement design.

较佳地,控模块采用STM32系列微处理器。Preferably, the control module adopts STM32 series microprocessor.

本发明实施例中,提供一种广告设计多媒体信息系统,与现有技术相比,其有益效果为:本发明通过将客户的广告设计要求按照广告类型和广告设计要素参数实例化,并根据参数实例化后广告设计要素信息获取广告模板,其获取的广告模板与客户需求的广告设计模型最大化相似,将广告模型以三维效果图展示给客户,客户根据三维效果图直观观看广告模板,根据直观的广告模板和客户的实际需要重新调整广告设计要素信息中的参数,再根据调整后的参数设计广告模型,其充分考虑了客户的广告设计需求,使广告设计人员与客户之间达到了有效的沟通,从而提高了广告设计效率。本发明中将设计好的广告模型转换为视频播放文件发送给客户,使客户更加直观的体现所设计广告的效果,客户不需要在广告设计软件上观看广告效果,即客户不需要具有广告设计专业看图能力。In the embodiment of the present invention, an advertisement design multimedia information system is provided. Compared with the prior art, the beneficial effect is: the present invention instantiates the client's advertisement design requirements according to the advertisement type and advertisement design element parameters, and according to the parameters After instantiation, the advertising design element information obtains the advertising template, and the acquired advertising template is as similar as possible to the advertising design model required by the customer. The advertising model is displayed to the customer in a 3D rendering, and the customer visually watches the advertising template according to the 3D rendering. According to the advertising template and the actual needs of customers, re-adjust the parameters in the advertising design element information, and then design the advertising model according to the adjusted parameters, which fully considers the advertising design needs of customers, so that an effective relationship between advertising designers and customers is achieved. Communication, thus improving the efficiency of advertising design. In the present invention, the designed advertisement model is converted into a video playback file and sent to the customer, so that the customer can more intuitively reflect the effect of the designed advertisement, and the customer does not need to watch the advertisement effect on the advertisement design software, that is, the customer does not need to have an advertisement design professional The ability to see pictures.

附图说明Description of drawings

图1为本发明实施例提供的一种广告设计多媒体信息系统原理框图;Fig. 1 is a functional block diagram of a kind of advertisement design multimedia information system provided by the embodiment of the present invention;

图2为本发明实施例提供的客户对广告设计提出要求信息的类型;Fig. 2 is the type of information requested by the client for the advertisement design provided by the embodiment of the present invention;

图3为本发明实施例提供的一种广告设计多媒体信息系统的设计流程图。Fig. 3 is a design flowchart of an advertisement design multimedia information system provided by an embodiment of the present invention.

具体实施方式detailed description

下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。基于本发明中的实施例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

图1为本发明实施例提供的一种广告设计多媒体信息系统原理框图。如图1所示,该系统包括:广告模板存储模块1、广告要求获取模块2、广告模板选取模块3、三维效果展示模块4、广告设计要素调整模块5、广告设计模块6、广告模型传送模块7和主控模块8。Fig. 1 is a functional block diagram of an advertisement design multimedia information system provided by an embodiment of the present invention. As shown in Figure 1, the system includes: an advertisement template storage module 1, an advertisement requirement acquisition module 2, an advertisement template selection module 3, a three-dimensional effect display module 4, an advertisement design element adjustment module 5, an advertisement design module 6, and an advertisement model transmission module 7 and the main control module 8.

具体地,广告模板存储模块1,用于按照广告类型分类存储广告设计模板,且在每个广告设计模板上关联模板设计要素信息。Specifically, the advertisement template storage module 1 is configured to classify and store advertisement design templates according to advertisement types, and associate template design element information with each advertisement design template.

较佳地,广告模板存储模块连接有更新模块9;更新模块9,用于实时更新广告模板存储模块内的数据。Preferably, the advertisement template storage module is connected with an update module 9; the update module 9 is used to update the data in the advertisement template storage module in real time.

具体地,广告要求获取模块2,用于将客户提供的各类型广告要求信息转换为广告设计所需的广告设计要素信息。Specifically, the advertisement requirement acquisition module 2 is used to convert various types of advertisement requirement information provided by customers into advertisement design element information required for advertisement design.

图2为本发明实施例提供的客户对广告设计提出要求信息的类型。如图2所示,较佳地,广告要求信息包括:文字信息、图形图像信息、语言语音信息和/或视频信息。Fig. 2 is the type of information provided by the client for the advertisement design provided by the embodiment of the present invention. As shown in FIG. 2 , preferably, the advertisement requirement information includes: text information, graphics and image information, language and voice information and/or video information.

具体地,广告模板选取模块3,用于将客户所要设计广告的广告设计要素信息输入广告模板选取模块中的搜索界面,将广告设计要素信息和广告模板存储模块中各广告设计模板对应的模板设计要素信息进行相似度匹配,获取广告设计要素信息和模板设计要素信息相似度最高的广告设计模板。Specifically, the advertisement template selection module 3 is used to input the advertisement design element information of the advertisement to be designed by the client into the search interface in the advertisement template selection module, and to design the template corresponding to the advertisement design element information and each advertisement design template in the advertisement template storage module. Similarity matching is performed on the element information to obtain the advertisement design template with the highest similarity between the advertisement design element information and the template design element information.

具体地,三维效果展示模块4,用于通过三维效果展示界面展示选取的广告设计模板的整体效果和局部细节;其中,所述广告设计模板的整体效果和局部细节包括:结构、形状、尺寸和/或颜色。Specifically, the three-dimensional effect display module 4 is used to display the overall effect and local details of the selected advertisement design template through the three-dimensional effect display interface; wherein, the overall effect and local details of the advertisement design template include: structure, shape, size and / or color.

具体地,广告设计要素调整模块5,用于在三维效果展示界面预览选取的广告设计模板三维整体效果图和局部细节图;根据广告设计模板三维整体效果图和局部细节图,结合客户需求,对所要设计广告的广告设计要素信息中的参数信息进行调整。Specifically, the advertising design element adjustment module 5 is used to preview the selected 3D overall effect drawing and partial detail drawing of the advertisement design template on the 3D effect display interface; The parameter information in the advertisement design element information of the advertisement to be designed is adjusted.

具体地,广告设计模块6,用于根据包含调整后参数信息的广告设计要素信息,结合广告设计要素信息和模板设计要素信息相似度最高的三个广告设计模板,在广告设计界面设计广告模型。Specifically, the advertisement design module 6 is configured to design an advertisement model on the advertisement design interface according to the advertisement design element information including the adjusted parameter information, and in combination with the three advertisement design templates with the highest similarity between the advertisement design element information and the template design element information.

具体地,广告模型传送模块7,用于将设计好的广告模型按照广告类型存储至广告模板存储模块,并在广告模型上关联设计要素信息;以及用于将广告模型转换为视频播放效果文件,并将视频播放效果文件发送至客户端。Specifically, the advertising model transmission module 7 is used to store the designed advertising model into the advertising template storage module according to the type of advertisement, and associate the design element information on the advertising model; and is used to convert the advertising model into a video playback effect file, And send the video playback effect file to the client.

需要说明的是,本发明中将设计好的广告模型转换为视频播放文件发送给客户,使客户更加直观的体现所设计广告的效果,客户不需要在广告设计软件上观看广告效果,即客户不需要具有广告设计专业看图能力。It should be noted that in the present invention, the designed advertisement model is converted into a video playback file and sent to the client, so that the client can more intuitively reflect the effect of the designed advertisement, and the client does not need to watch the advertisement effect on the advertisement design software, that is, the client does not Professional ability to read pictures in advertising design is required.

具体地,主控模块8,用于实现对上述模块的主控;本发明中的主控模块采用STM32系列微处理器。Specifically, the main control module 8 is used to realize the main control of the above-mentioned modules; the main control module in the present invention adopts STM32 series microprocessors.

需要说明的是,本发明通过将客户的广告设计要求按照广告类型和广告设计要素参数实例化,并根据参数实例化后广告设计要素信息获取广告模板,其获取的广告模板与客户需求的广告设计模型最大化相似,将广告模型以三维效果图展示给客户,客户根据三维效果图直观观看广告模板,根据直观的广告模板和客户的实际需要重新调整广告设计要素信息中的参数,再根据调整后的参数设计广告模型,其充分考虑了客户的广告设计需求,使广告设计人员与客户之间达到了有效的沟通,从而提高了广告设计效率。It should be noted that the present invention instantiates the client's advertisement design requirements according to the advertisement type and advertisement design element parameters, and obtains the advertisement template according to the advertisement design element information after the parameter instantiation, and the advertisement template obtained by it is consistent with the advertisement design required by the client. Maximize the similarity of the model, display the advertising model to the customer in a three-dimensional rendering, and the customer can visually view the advertising template according to the three-dimensional rendering, and readjust the parameters in the advertising design element information according to the intuitive advertising template and the actual needs of the customer, and then adjust it according to the adjusted The parametric design advertising model fully considers the customer's advertising design needs, enabling effective communication between advertising designers and customers, thereby improving the efficiency of advertising design.

较佳地,本发明实施例提供的一种广告设计多媒体信息系统,还包括:客户评论模块10,用于获取用户对广告设计的意见和评分。Preferably, the advertisement design multimedia information system provided by the embodiment of the present invention further includes: a customer review module 10, which is used to obtain user opinions and ratings on the advertisement design.

图3为本发明实施例提供的一种广告设计多媒体信息系统的设计流程图。如图3所示,基于上述发明实施例提供的一种广告设计多媒体信息系统的技术方案给出了本发明实施例提供的一种广告设计多媒体信息系统的设计流程,其原理与系统原理相同,在此不再赘述。Fig. 3 is a design flowchart of an advertisement design multimedia information system provided by an embodiment of the present invention. As shown in Figure 3, based on the technical solution of an advertisement design multimedia information system provided by the above-mentioned embodiment of the invention, the design process of an advertisement design multimedia information system provided by the embodiment of the present invention is provided, and its principle is the same as that of the system. I won't repeat them here.

以上公开的仅为本发明的几个具体实施例,本领域的技术人员可以对本发明进行各种改动和变型而不脱离本发明的精神和范围,倘若本发明的这些修改和变型属于本发明权利要求及其等同技术的范围之内,则本发明也意图包含这些改动和变型在内。The above disclosures are only a few specific embodiments of the present invention, and those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention, provided that these modifications and modifications of the present invention belong to the rights of the present invention The present invention also intends to include these modifications and variations within the scope of the requirements and their technical equivalents.

Claims (5)

1. a kind of advertisement design multimedia information system, it is characterised in that including:
Advertisement formwork memory module, for storing advertisement design template according to adline classification, and in each advertisement design mould Relation template design considerations information on plate;
Advertisement request acquisition module, all types of advertisement request information for client to be provided are converted to wide needed for advertisement design Accuse design considerations information;
Advertisement formwork chooses module, and advertisement formwork selection is inputted for client to be designed to the advertisement design element information of advertisement Search interface in module, by the corresponding mould of each advertisement design template in advertisement design element information and advertisement formwork memory module Plate design considerations information carries out similarity mode, obtains advertisement design element information and stencil design element information similarity highest Advertisement design template;
3-D effect display module, the whole structure for showing the advertisement design template that showing interface is chosen by 3-D effect And local detail;Wherein, the whole structure and local detail of the advertisement design template include:Structure, shape, size and/or Color;
Advertisement design key element adjusting module, for showing that the advertisement design template that interface preview is chosen is three-dimensional overall in 3-D effect Design sketch and partial, detailed view;It is right with reference to customer demand according to the three-dimensional whole structure figure of advertisement design template and partial, detailed view The parameter information to be designed in the advertisement design element information of advertisement is adjusted;
Advertisement design module, for according to the advertisement design element information for including parameter information after adjustment, being wanted with reference to advertisement design Prime information and stencil design element information similarity three advertisement design templates of highest, in advertisement design interface advertisement mould Type;
Advertising model delivery module, mould is stored for designed advertising model to be stored to advertisement formwork according to adline Block, and the relating design element information on advertising model;And for advertising model to be converted into video display effect file, and Video display effect file is sent to client;
Main control module, for realizing the master control to above-mentioned module.
2. advertisement design multimedia information system as claimed in claim 1, it is characterised in that the advertisement request packet Include:Text information, Figure and Image, multi-language voice information and/or video information.
3. advertisement design multimedia information system as claimed in claim 1, it is characterised in that the advertisement formwork memory module It is connected with update module;The update module, for the data in real-time update advertisement formwork memory module.
4. advertisement design multimedia information system as claimed in claim 1, it is characterised in that also include:Customer comment module, For obtaining opinion and scoring of the user to advertisement design.
5. advertisement design multimedia information system as claimed in claim 1, it is characterised in that main control module uses STM32 systems Row microprocessor.
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CN108214493A (en) * 2018-01-17 2018-06-29 张文昊 A kind of wedding festooned vehicle decorating apparatus and its method
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CN112927321A (en) * 2021-03-17 2021-06-08 北京太火红鸟科技有限公司 Intelligent image design method, device, equipment and storage medium based on neural network
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Application publication date: 20171027