CN113781115B - Advertisement display method, system, equipment and storage medium - Google Patents

Advertisement display method, system, equipment and storage medium Download PDF

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Publication number
CN113781115B
CN113781115B CN202111067395.3A CN202111067395A CN113781115B CN 113781115 B CN113781115 B CN 113781115B CN 202111067395 A CN202111067395 A CN 202111067395A CN 113781115 B CN113781115 B CN 113781115B
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advertisement
display
target
client
data
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CN113781115A (en
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高耀东
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Beijing QIYI Century Science and Technology Co Ltd
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Beijing QIYI Century Science and Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/166—Editing, e.g. inserting or deleting
    • G06F40/186—Templates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/455—Emulation; Interpretation; Software simulation, e.g. virtualisation or emulation of application or operating system execution engines
    • G06F9/45504—Abstract machines for programme code execution, e.g. Java virtual machine [JVM], interpreters, emulators
    • G06F9/45529—Embedded in an application, e.g. JavaScript in a Web browser
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

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Abstract

The embodiment of the invention provides an advertisement display method, an advertisement display system, advertisement display equipment and a storage medium, which are applied to electronic equipment provided with a client side of an advertisement display system and an H5 advertisement container, wherein the client side sends an advertisement request containing current scene information to an advertisement engine; and receiving target advertisement data returned by the advertisement engine, sending the advertisement data to an H5 advertisement container, wherein the advertisement data comprises a target display template address and advertisement creative data, the H5 advertisement container acquires a target display template based on the target display template address, adds the advertisement creative data to the target display template, generates an advertisement picture and sends the advertisement picture to a client for display. According to the advertisement display method provided by the embodiment of the invention, when the advertisement is displayed, the corresponding advertisement display template is obtained in real time, and compared with the advertisement display template built in the client, if the advertisement display form is required to be updated, the advertisement display template is only required to be changed, the client is not required to be updated to a new version, and the updating efficiency of the advertisement display form is improved.

Description

Advertisement display method, system, equipment and storage medium
Technical Field
The present invention relates to the field of advertisement display technologies, and in particular, to an advertisement display method, system, electronic device, and storage medium.
Background
Internet advertising services and mobile advertising services are both growing in bursts, with more and more advertisers choosing to present advertisements to users at various clients. What kind of advertisement is presented at each ad spot on the client is typically determined by the advertisement engine.
Advertisements displayed on clients generally have certain advertisement display forms (such as sizes of advertisement pictures or videos, advertisement descriptions and the like), display dynamic effects (such as font color changes, pendant special effects and the like), supported advertisement material types (such as pictures in different formats, video materials and the like), interaction behaviors (such as jumping pages, displaying purchasing links and the like) corresponding to clicking different advertisement elements and the like.
Typically, the advertisement presentation form setting information is fixed at the client, i.e., a fixed advertisement presentation template is stored in the client. Therefore, if the advertiser needs to add a new advertisement display form, display dynamic effect or new support advertisement material type, etc., the client version needs to be updated, the compatibility problem of the new version and the old version may occur in the process, so that the advertisement of the new style cannot be used immediately, that is, the updating efficiency of the client advertisement display form is lower.
Disclosure of Invention
The embodiment of the invention aims to provide an advertisement display method, an advertisement display system, electronic equipment and a storage medium, so as to improve the updating efficiency of an advertisement display form. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided an advertisement display method, applied to an electronic device, in which a client in an advertisement display system and an H5 advertisement container are installed, the advertisement display system further including: an advertisement engine and an advertisement style management platform, the method comprising:
the client sends an advertisement request to the advertisement engine, wherein the advertisement request contains current display scene information; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine, and sending the target advertisement data to the H5 advertisement container; the advertisement data comprises: the display template address and advertisement creative data of the target advertisement; the display template address of the target advertisement is: the advertisement engine obtains addresses of display templates corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform based on the current display scene;
The H5 advertisement container acquires a target display template from the advertisement style management platform based on the display template address of the target advertisement; adding the target advertising creative data into the target display template, generating an advertising picture and sending the advertising picture to the client;
and the client receives the advertisement pictures sent by the H5 advertisement container for display.
In a specific embodiment of the present invention, the target display template includes a plurality of target display components; at least one of the plurality of target display components is an operable display component;
the advertisement data of each target advertisement further comprises: interaction data of the target advertisement; the interactive data of the target advertisement comprises: the corresponding relation between each operable display component and the interaction event;
the method further comprises the steps of: the described H5 advertising container is provided with a display,
receiving the operation of a user on an operable display component in the advertisement picture;
determining a target interaction event based on the corresponding relation between each operable display component and the interaction event;
and the client executes the operation corresponding to the target interaction event.
In a second aspect of the present invention, there is also provided an advertisement display method, applied to an advertisement engine in an advertisement display system, the advertisement display system further comprising: a client, an H5 advertising container, and an advertising pattern management platform, the method comprising:
Receiving an advertisement request sent by a client, wherein the advertisement request contains current display scene information;
determining a target advertisement based on the current display scene, and acquiring target advertisement creative data;
obtaining addresses of target display templates corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform;
and returning the target advertisement creative data and the target display template address to the client as target advertisement data, so that the client sends the target advertisement data to an H5 advertisement container, the H5 advertisement container obtains a target display template from the advertisement style management platform based on the display template address of the target advertisement, adds the target advertisement creative data into the target display template, generates an advertisement picture and sends the advertisement picture to the client for display.
In a specific embodiment of the present invention, the advertisement style management platform stores in advance a correspondence between a display scene and an address of a display template; the display template address is: displaying the storage address of the template in the advertisement style management platform;
the step of obtaining the target display template address corresponding to the current display scene from a plurality of display templates stored in the advertisement style management platform comprises the following steps:
Sending a display template address acquisition request to the advertisement style management platform, wherein the display template address acquisition request comprises the current display scene; the advertisement style management platform obtains a target display template address based on the corresponding relation between the display scene and the display template address;
and receiving a target display template address returned by the advertisement style management platform.
In a specific embodiment of the present invention, the correspondence between the display scene and the display template address is generated by the advertisement style management platform after obtaining and storing the display templates designed for different display scenes.
In yet another aspect of the present invention, there is also provided an advertisement presentation system, the system comprising: the system comprises a client, an H5 advertisement container, an advertisement engine and an advertisement style management platform;
the client is used for sending an advertisement request to the advertisement engine, wherein the advertisement request contains current display scene information; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine; sending advertisement data of the targeted advertisement to the H5 advertisement container; receiving an advertisement picture sent by the H5 advertisement container for display; the advertisement data comprises: the display template address and advertisement creative data of the target advertisement;
The H5 advertisement container is used for acquiring the target display template from the advertisement style management platform based on the display template address of the target advertisement; adding the target advertising creative data into the target display template, generating an advertising picture and sending the advertising picture to the client;
the advertisement engine is used for receiving an advertisement request sent by a client, determining a target advertisement based on the current display scene and obtaining target advertisement creative data; obtaining a target display template address corresponding to a current display scene from a plurality of display templates stored by the advertisement style management platform; returning the target advertising creative data and the target display template address as target advertising data to the client;
the advertisement style management platform is used for obtaining and storing display templates designed for different display scenes so as to provide target display template addresses for the advertisement engine.
In a specific embodiment of the present invention, the target display template includes a plurality of target display components; at least one of the plurality of target display components is an operable display component;
the advertisement data of each target advertisement further comprises: interaction data of the target advertisement; the interactive data of the target advertisement comprises: the corresponding relation between each operable display component and the interaction event;
The H5 advertisement container is further used for receiving the operation of the user on the operable display component in the advertisement picture; determining a target interaction event based on the corresponding relation between each operable display component and the interaction event;
the client is further configured to perform an operation corresponding to the target interaction event.
In a specific embodiment of the present invention, the advertisement style management platform stores in advance a correspondence between a display scene and an address of a display template; the display template address is: displaying the storage address of the template in the advertisement style management platform;
the advertisement engine obtains a target display template address corresponding to a current display scene from a plurality of display templates stored by the advertisement style management platform, and the method comprises the following steps:
the advertisement engine sends a display template address acquisition request to an advertisement style management platform, wherein the display template address acquisition request contains the current display scene; and receiving a target display template address which is returned by the advertisement style management platform and is acquired based on the corresponding relation between the display scene and the display template address.
In a specific embodiment of the present invention, the advertisement style management platform is specifically configured to: obtaining and storing display templates designed for different display scenes, and generating a corresponding relation between the display scenes and display template addresses; and after receiving a display template address acquisition request which is sent by the advertisement engine and contains the current display scene, acquiring a target display template address based on the corresponding relation between the display scene and the display template address, and returning the target display template address to the advertisement engine.
In still another aspect of the present invention, there is further provided an electronic device, provided with a client and an H5 advertisement container, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing any one of the advertisement display method steps applied to the electronic equipment when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided an advertisement engine device including a processor, a communication interface, a memory, and a communication bus, wherein the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing any one of the advertisement display method steps applied to the advertisement engine when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a computer readable storage medium having a computer program stored therein, which when executed by a processor, implements any of the above-described advertisement presentation methods.
In yet another aspect of the invention, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform any of the advertising display methods described above.
The invention provides an advertisement display method, which is applied to electronic equipment, wherein a client and an H5 advertisement container in an advertisement display system are installed in the electronic equipment, the client firstly sends an advertisement request containing current display scene information to an advertisement engine, then receives advertisement data of a target advertisement corresponding to the current display scene returned by the advertisement engine, the advertisement data of the target advertisement contains a display template address and advertisement creative data of the target advertisement, then the client sends the advertisement data of the target advertisement to the H5 advertisement container, the H5 advertisement container acquires a target display template according to the display template address of the target advertisement, and adds the advertisement creative data of the target advertisement to the target display template, and generates an advertisement picture to be sent to the client for display. According to the advertisement display method provided by the embodiment of the invention, when the advertisement is displayed, the corresponding advertisement display template is obtained in real time, and compared with the built-in advertisement display template of the client, if the advertisement display form is required to be updated, only the advertisement display template is required to be changed, the client is not required to be updated to a new version, and the updating efficiency of the advertisement display form is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
FIG. 1 is a schematic diagram of an advertisement display system according to an embodiment of the present invention;
FIG. 2 is a flowchart of an advertisement displaying method applied to an electronic device according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of an example advertisement presentation template in an embodiment of the present invention;
FIG. 4 is another flowchart of an advertisement displaying method applied to an electronic device according to an embodiment of the present invention;
FIG. 5 is a flowchart of an advertisement presentation method applied to an advertisement engine according to an embodiment of the present invention;
FIG. 6 is an interactive flow diagram of the advertisement presentation system provided in FIG. 1;
fig. 7 is a schematic structural diagram of an advertisement display device applied to an electronic device according to an embodiment of the present invention;
FIG. 8 is a schematic diagram of an advertisement display device applied to an advertisement engine according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present invention;
fig. 10 is a schematic structural diagram of an advertisement engine device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the accompanying drawings in the embodiments of the present invention.
In order to improve updating efficiency of advertisement display forms, the embodiment of the invention provides an advertisement display method, an advertisement display system, electronic equipment and a storage medium. The following first describes an advertisement display method provided by the embodiment of the present invention.
The embodiment of the invention provides an advertisement display method, which is applied to electronic equipment, as shown in fig. 1, wherein a client 102 and an H5 advertisement container 104 in an advertisement display system can be installed in the electronic equipment, and the advertisement display system specifically comprises an advertisement engine 101, the client 102, an advertisement style management platform 103 and the H5 advertisement container 104; as shown in fig. 2, the advertisement displaying method specifically includes the following steps:
step S201, the client sends an advertisement request to an advertisement engine, wherein the advertisement request contains current display scene information; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine, and sending the target advertisement data to the H5 advertisement container;
the advertisement data may include: the display template address and advertisement creative data of the target advertisement; the display template address of the target advertisement is: the advertisement engine 101 obtains the address of a display template corresponding to the current display scene from a plurality of display templates stored in the advertisement style management platform 103 based on the current display scene;
Step S202, the H5 advertisement container acquires a target display template from the advertisement style management platform based on the display template address of the target advertisement; adding the target advertising creative data into the target display template, generating an advertising picture and sending the advertising picture to the client;
and step 203, the client receives the advertisement pictures sent by the H5 advertisement container for display.
The invention provides an advertisement display method, which is applied to electronic equipment, wherein a client of an advertisement display system and an H5 advertisement container are installed in the electronic equipment, the client firstly sends an advertisement request containing current display scene information to an advertisement engine, then receives advertisement data of a target advertisement corresponding to the current display scene returned by the advertisement engine, the advertisement data of the target advertisement contains a display template address and advertisement creative data of the target advertisement, then the client sends the advertisement data of the target advertisement to the H5 advertisement container, the H5 advertisement container acquires a target display template according to the display template address of the target advertisement, and adds the advertisement creative data of the target advertisement to the target display template, and generates an advertisement picture to be sent to the client for display. According to the advertisement display method provided by the embodiment of the invention, when the advertisement is displayed, the corresponding advertisement display template is obtained in real time, and compared with the built-in advertisement display template of the client, if the advertisement display form is required to be updated, only the advertisement display template is required to be changed, the client is not required to be updated to a new version, and the updating efficiency of the advertisement display form is improved.
As a specific implementation manner of the embodiment of the present invention, the current display scene information included in the advertisement request sent by the client may include information such as a platform, a site, and an advertisement space that need to display an advertisement. The platform refers to a specific category of clients that need to display advertisements, such as a certain video client, a certain shopping client, etc. The site refers to a specific type of the platform, for example, for the video client, it may be installed on a mobile phone side of an Android system, a mobile phone side of an IOS system, a computer side, a television side, or the like, that is, the site may be understood as a specific installation device of the client. The advertisement space is a specific position where the corresponding client needs to display advertisements, for example, for a certain video client installed on a computer, the advertisement space may include a client open screen page, a video patch advertisement space before playing video, a banner (banner advertisement) space on two sides of the client main page and on the top of the client main page, etc. That is, the advertisement request sent to the advertisement engine by the client includes specific location information for displaying the advertisement.
In the embodiment of the invention, the advertisement requested by the client may be multiple, that is, the client may request multiple target advertisements at a time.
After receiving the advertisement request, the advertisement engine can send advertisement data of the target advertisement corresponding to the display scene information to the client.
As described above, the advertisement data of the targeted advertisement may include the advertisement creative data and the advertisement template address of the targeted advertisement. Wherein, the advertising creative data may include: advertiser material (pictures, videos, etc.), advertisement description text, advertisement promotion product name, product icon, button text, button icon, etc. The display template address of the target advertisement can be obtained from an advertisement style management platform by an advertisement engine based on the current display scene, and the target display template can be obtained from the advertisement style management platform by an H5 advertisement container based on the display template address of the target advertisement. For how to obtain the above-described target presentation template address from the advertisement style management platform, reference may be made to the following description of an advertisement presentation method applied to an advertisement engine.
As a specific implementation manner of the embodiment of the invention, the advertisement may be an H5 (HTML 5) advertisement, the HTML5 is a language description mode for constructing Web content, and is a specification of core language HTML in Web, and the specification is carried out on video, audio, images, animation and interaction with equipment, that is, the H5 advertisement is a webpage advertisement, and for an H5 advertisement displayed on a video application screen page at a mobile phone end, the advertisement seen by different mobile phone users is the same, and different advertisement data do not need to be configured for different mobile phone users.
As a specific implementation manner of the embodiment of the invention, the H5 advertisement can use a corresponding H5 advertisement container to generate an advertisement display picture, and the H5 advertisement container can be started to run by the client. Specifically, for a target advertisement, after receiving the display template address and the advertisement creative data of the target advertisement, the client may initialize an H5 advertisement container, send the advertisement data of the target advertisement to the H5 advertisement container, obtain, by the H5 advertisement container, a target display template from the advertisement style management platform based on the target advertisement display template address, and add the advertisement creative data to the target display template.
As a specific implementation manner of the embodiment of the invention, the H5 advertisement container sends a target display template acquisition request to the advertisement style management platform, wherein the acquisition request can contain the address of the target display template. The advertisement style management platform can acquire a corresponding target display template according to the address and return the target display template to the H5 advertisement container.
As a specific implementation manner of the embodiment of the invention, the H5 advertisement container can use webview to load the target display template, and correspondingly, after the H5 advertisement container is loaded with the target display template successfully, the advertisement creative data can be obtained from the client through JSbridge, and the JSbridge can realize two-way communication between the client and the H5 advertisement container.
As one specific embodiment, as described above, the H5 advertisement is a web advertisement, which is actually made up of a series of URL (Uniform Resource Locator ) addresses at the code level. Therefore, the address of the target advertisement display template in the target advertisement data received by the client may be a URL address of the target advertisement display template, where the URL address is a storage address of the target advertisement display template in the advertisement style management platform, and correspondingly, the H5 advertisement container loads the URL address through webview (webpage view), so as to obtain the target display template.
As a specific implementation of the embodiments of the present invention, the advertising creative data may be stored in a fixed field. For example, the advertisement document, the button document, and the product name may be stored using title, buttonTitle, brandName fields, respectively. As described above, the display template may include a plurality of display components, and the correspondence between each display component and the field may be manually configured in advance. Thus, for a targeted advertisement, the H5 advertisement container, upon receiving the advertisement creative data for the targeted advertisement, may display the content in the fields of the advertisement creative data corresponding to the display components in the targeted display template at the locations of the corresponding display components. In general, the number of fields corresponding to the components included in the display template is less than or equal to the number of fields included in the advertising creative data, so that when the contents in the fields are displayed, only the contents in the fields corresponding to the display components in the advertising display template may be displayed, and if other fields are also included in the advertising creative data, the contents in the other fields may not be displayed.
In the above example, the main material, the product icon, and the button icon in the ad creative data received by the client may also be in the form of URL addresses. When a developer configures each display template in advance, besides setting the corresponding relation between each display component and each field, the display positions of the main materials, the product icons and the button icons in the templates can be set, and when the H5 advertisement container adds the advertisement creative data into the progress display template, the content in the field corresponding to the display component is displayed in the corresponding position, and the corresponding main materials, the product icons and the button icons can be acquired based on the URL addresses of the main materials, the product icons and the button icons and displayed in the corresponding positions.
As a specific implementation manner of the embodiment of the present invention, if the foregoing H5 advertisement container successfully adds the foregoing advertisement creative data to the foregoing display template, it may also be understood that after the H5 advertisement container performs advertisement creative content rendering, the foregoing event of successful rendering of the target advertisement will be returned to the client, and the generated advertisement frame will be sent to the client, and the target advertisement will be displayed by the client. If the H5 advertisement container is abnormal when the advertisement creative data is added into the display template, namely the rendering of the advertisement creative content fails, the event of failure in rendering the target advertisement can be returned to the client, and the client does not display the target advertisement.
As shown in fig. 3, fig. 3 is a schematic diagram of a specific advertisement display template in an embodiment of the present invention, the "detail-to-see" displayed on the button at the lower right corner may be the content of the button document field in the advertisement creative data, the "title" content displayed at the lower left corner may be the content of the "product name" field in the advertisement creative data, the "advertisement" displayed at the button at the upper left corner may be the content of the "advertisement document" field in the advertisement creative data, and the material display may be the corresponding main material in the advertisement creative data, where, as shown in fig. 3, the developer may preset the aspect ratio of the main material to be 2 when designing the display template: 1, of course, in addition to the display components corresponding to the fields in the ad creative data, the developer may also fixedly configure some elements in the non-ad creative data for each display template, for example, the "incentive prompt" floating layer element in fig. 3 may be configured directly in the template, so that the operation elements may be added uniformly to some display templates when the ad creative content is not changed.
As a specific implementation of the embodiment of the invention, the target display template may include a plurality of target display components; and at least one of the plurality of target display components is an operable display component, and correspondingly, the advertisement data of each target advertisement may further include: interaction data of the target advertisement; the interaction data of the targeted advertisement may include: and each operable display component is in correspondence with the interaction event.
Thus, the advertisement data of the targeted advertisement obtained by the client from the advertisement engine may include the advertisement's presentation template address and advertisement creative data as well as interaction data; the display template address of the target advertisement is: the advertisement engine obtains addresses of display templates corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform based on the current display scene; the interaction data of the targeted advertisement may include: and each operable display component is in correspondence with the interaction event.
Accordingly, based on fig. 2, as shown in fig. 4, fig. 4 is a second flowchart of an advertisement displaying method applied to an electronic device according to an embodiment of the present invention, and after step S203 in fig. 2, the method may specifically further include the following steps:
Step S404, the H5 advertisement container receives the operation of the operable display component in the advertisement picture by a user;
in the embodiment of the present invention, the user may click on each of the operable display components.
In the embodiment of the invention, the relationship between the client and the H5 advertisement container can be: the H5 advertisement container is embedded in the client, i.e. the advertisement frame displayed by the client may specifically be displayed in the client page by the H5 advertisement container. Thus, the user clicks on the advertisement screen displayed in the client page, and the H5 advertisement container can receive the user operation.
Step S405, the H5 advertisement container determines a target interaction event based on the corresponding relation between each operable display component and the interaction event;
as a specific embodiment, a value corresponding to a type of a jump event that can be supported on the client may be defined manually in advance, for example: 100 represents open webview,101 represents application download, 102 represents pull-up of an application using APP Link, 103 represents opening a video playback page, etc. Meanwhile, for one presented target advertisement screen, the operable display components may be divided into several categories, for example: buttons, main materials, other positions and the like, the format of the interactive data can be jump event type data corresponding to the type of the operable display component, such as { "button": 100], "graphic": 100,101] }, namely, a user can open webview by clicking the button component, and the user can open webview and download corresponding application by clicking the icon.
When the user clicks on the operable display component, the H5 advertisement container may determine a corresponding skip event type from the interaction data based on the type of the operable display component. While the H5 advertisement container may callback the data required for the jump event to the client (e.g., application download address) together to cause the client to perform the corresponding jump operation.
In step S406, the client executes an operation corresponding to the target interaction event.
And the client can execute corresponding operations, such as downloading corresponding applications and the like after receiving the skip event type and the data returned by the H5 advertisement container.
As described above, the developer may add some components other than the display components corresponding to the fields included in the ad creative data, such as the incentive prompt component in FIG. 3 above, to the ad display template, and accordingly, the skip event type value returned to the client corresponding to the display component may be preset to 100, i.e. webview is opened. Thus, if the click interaction event needs to be adjusted, only the click interaction related data needs to be modified in the advertisement data.
Based on the same concept as the advertisement display method applied to the electronic device, the embodiment of the invention also provides an advertisement display method applied to an advertisement engine in the advertisement display system shown in fig. 1, as shown in fig. 5, which specifically includes the following steps:
Step S501, receiving an advertisement request sent by a client, wherein the advertisement request contains current display scene information;
step S502, determining a target advertisement based on the current display scene, and acquiring target advertisement creative data;
as a specific implementation manner of the embodiment of the present invention, the target advertisement to be displayed in the current display scene may be determined according to the requirement of the advertiser, for example, for the video client, the advertiser needs to display the advertisement on the open screen page, when the client is open screen, the advertisement needs to be displayed, and the advertisement engine sends the advertisement data of the advertisement to the client, and the client displays the advertisement on the open screen page. The manner in which the targeted advertisement is targeted in the embodiments of the present invention is not particularly limited.
Step S503, obtaining the address of a target display template corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform;
as a specific implementation manner of the embodiment of the invention, a developer can set different display templates for different advertisement display platforms, sites, advertisement positions and other information in advance, and the display templates comprise a plurality of display components, wherein some of the display components are operable display components which can be clicked by a user and other operations, and some of the display components are inoperable and are only used for displaying information.
For a presentation template, when a developer sets the presentation template, the developer may set the correspondence between each display component in the template and some fields, where the fields are as title, buttonTitle, brandName. Meanwhile, as described above, for the web advertisement, it is actually formed by URL addresses of a series of elements, so each display template may include, in addition to the correspondence between the display component and the field, a display position of a preset icon, for example, a display position of a preset button icon or a product icon.
After the developer sets the display templates, the display templates can be stored to the advertisement style management platform. Because each display template is set for different advertisement display platforms, sites and advertisement positions, the display templates can contain the information of the corresponding display platforms, sites and advertisement positions, namely display scene information. After each of the display templates is stored in the advertisement style management platform, there is a specific storage address, where the storage address may be a URL address of the display template, that is, a correspondence between a platform, a site, and advertisement location information (display scene) of each display template and the storage address may be stored in the advertisement style management platform, and the display template address may be a storage address of the display template in the advertisement style management platform.
The advertisement request sent by the client obtained by the advertisement engine includes information such as a platform, a site, an advertisement position and the like of each target advertisement, so that the advertisement engine can send the display scene information to the advertisement style management platform, so that the advertisement style management platform obtains an address of a corresponding target display template for each target advertisement based on the corresponding relation between the display scene and the display template storage address, and sends the address to the advertisement engine, wherein the target display template address can be the URL address of the target display template.
As a specific implementation manner, an advertisement engine sends a request for acquiring a display template address to an advertisement style management platform, wherein the request for acquiring the display template address can comprise the current display scene, so that the advertisement style management platform acquires a target display template address based on the corresponding relation between the display scene and the display template address, and then receives each target display template address returned by the advertisement style management platform.
As shown in fig. 5, step S504 returns the target advertising creative data and the target display template address as target advertising data to the client, so that the client sends the target advertising data to an H5 advertising container, the H5 advertising container obtains a target display template from the advertising model management platform based on the target advertising display template address, adds the target advertising creative data to the target display template, generates an advertising picture, and sends the advertising picture to the client for display.
As a specific implementation manner of the embodiment of the invention, the advertisement engine can store advertisement creative data of each advertisement, after the target display template address is obtained, the target display template address and the corresponding advertisement creative data can be sent to the client together, and the client and the H5 advertisement container generate and display the target advertisement.
According to the advertisement display method applied to the advertisement engine, based on the advertisement request comprising the current display scene sent by the client, the target advertisement is determined, the target advertisement creative data is obtained, the target display template address corresponding to the current display scene is obtained from the advertisement style management platform, the target advertisement creative data and the target display template address are used as target advertisement data to be returned to the client, so that the client and the H5 advertisement container generate advertisement pictures based on the target advertisement data to display.
As in the embodiment shown in fig. 1, the advertisement presentation system provided in the embodiment of the present invention includes the advertisement engine 101, the client 102, the advertisement style management platform 103, and the H5 advertisement container 104, where:
the client can be used for sending an advertisement request to the advertisement engine, wherein the advertisement request contains current display scene information; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine; sending advertisement data of the targeted advertisement to the H5 advertisement container; receiving an advertisement picture sent by the H5 advertisement container for display; the advertisement data comprises: the display template address and advertisement creative data of the target advertisement;
the H5 advertisement container can be used for acquiring the target display template from the advertisement style management platform based on the display template address of the target advertisement; adding the target advertising creative data into the target display template, generating an advertising picture and sending the advertising picture to the client;
the advertisement engine can be used for receiving an advertisement request sent by a client, determining a target advertisement based on the current display scene and acquiring target advertisement creative data; obtaining a target display template address corresponding to a current display scene from a plurality of display templates stored by the advertisement style management platform; returning the target advertising creative data and the target display template address as target advertising data to the client;
The advertisement style management platform can be used for obtaining and storing display templates designed for different display scenes so as to provide target display template addresses for the advertisement engine.
As a specific implementation manner of the embodiment of the invention, the target display template comprises a plurality of target display components; at least one of the plurality of target display components is an operable display component;
the advertisement data of each target advertisement further comprises: interaction data of the target advertisement; the interactive data of the target advertisement comprises: the corresponding relation between each operable display component and the interaction event;
the H5 advertisement container is further used for receiving the operation of the user on the operable display component in the advertisement picture; determining a target interaction event based on the corresponding relation between each operable display component and the interaction event;
the client is further configured to perform an operation corresponding to the target interaction event.
As a specific implementation manner of the embodiment of the invention, the advertisement style management platform stores the corresponding relation between the display scene and the display template address in advance; the display template address is: displaying the storage address of the template in the advertisement style management platform;
The advertisement engine obtains a target display template address corresponding to a current display scene from a plurality of display templates stored by the advertisement style management platform, and the method comprises the following steps:
the advertisement engine sends a display template address acquisition request to an advertisement style management platform, wherein the display template address acquisition request contains the current display scene; and receiving a target display template address which is returned by the advertisement style management platform and is acquired based on the corresponding relation between the display scene and the display template address.
As a specific implementation manner of the embodiment of the present invention, the advertisement style management platform is specifically configured to: obtaining and storing display templates designed for different display scenes, and generating a corresponding relation between the display scenes and display template addresses; and after receiving a display template address acquisition request which is sent by the advertisement engine and contains the current display scene, acquiring a target display template address based on the corresponding relation between the display scene and the display template address, and returning the target display template address to the advertisement engine.
As shown in fig. 6, fig. 6 is an interaction schematic diagram of the advertisement presentation system in fig. 1, which may specifically include the following steps:
Step S601, a client sends an advertisement request to an advertisement engine;
the advertisement request may include current display scene information.
Step S602, an advertisement engine determines a target advertisement and acquires target advertisement creative data;
the targeted advertisement may be determined by an advertisement engine based on current display scene information contained in the advertisement request.
Step S603, the advertisement engine sends a target display template address acquisition request to the advertisement style management platform;
the target presentation template address acquisition request may include the current display scene information.
Step S604, the advertisement style management platform acquires a target display template address;
the target display template address may be obtained by the advertisement style management platform based on the current display scene information contained in the display template obtaining request and the corresponding relationship between the display scene and the display template address.
Step S605, the advertisement style management platform sends a target display template address to an advertisement engine;
step S606, the advertisement engine takes the target advertisement creative data and the target display template address as target advertisement data;
step S607, the advertisement engine sends target advertisement data to the client;
Step S608, the client sends target advertisement data to the H5 advertisement container;
step S609, the H5 advertisement container sends a target display template acquisition request to the advertisement style management platform;
the request may include the address of the target presentation template.
Step S610, the advertisement style management platform acquires a target display template;
in this step, the advertisement style management platform may acquire a corresponding presentation template based on the address of the target presentation template.
Step S611, the advertisement style management platform sends a target display template to the H5 advertisement container;
step S612, the H5 advertisement container adds the target advertisement creative data into the target display template to generate an advertisement picture;
step S613, the H5 advertisement container sends the generated advertisement picture to the client;
step S614, the client displays the advertisement picture.
The above steps S601 to S614 are described in detail in the previous method embodiments, and are not repeated here.
In the advertisement display system provided by the embodiment of the invention, a client firstly sends an advertisement request containing current display scene information to an advertisement engine, then receives advertisement data of a target advertisement corresponding to the current display scene returned by the advertisement engine, wherein the advertisement data of the target advertisement comprises a display template address and advertisement creative data of the target advertisement, then the client sends the advertisement data of the target advertisement to an H5 advertisement container, the H5 advertisement container acquires a target display template according to the display template address of the target advertisement, and adds the advertisement creative data of the target advertisement to the target display template, and generates an advertisement picture to be sent to the client for display. According to the advertisement display method provided by the embodiment of the invention, when the advertisement is displayed, the corresponding advertisement display template is obtained in real time, and compared with the built-in advertisement display template of the client, if the advertisement display form is required to be updated, only the advertisement display template is required to be changed, the client is not required to be updated to a new version, and the updating efficiency of the advertisement display form is improved.
Based on the same technical concept as the advertisement display method applied to the electronic device, as shown in fig. 7, the embodiment of the invention further provides an advertisement display device applied to the electronic device, in which a client in the advertisement display system shown in fig. 1 and an H5 advertisement container can be installed; the apparatus may include:
an advertisement request sending module 701, configured to send an advertisement request to the advertisement engine by using the client, where the advertisement request includes current display scene information; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine, and sending the target advertisement data to the H5 advertisement container; the advertisement data comprises: the display template address and advertisement creative data of the target advertisement; the display template address of the target advertisement is: the advertisement engine obtains addresses of display templates corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform based on the current display scene;
an advertisement picture generating module 702, configured to obtain a target display template from the advertisement style management platform based on the display template address of the target advertisement in the H5 advertisement container; adding the target advertising creative data into the target display template, generating an advertising picture and sending the advertising picture to the client;
And the advertisement picture display module 703 is configured to receive, by the client, the advertisement picture sent by the H5 advertisement container and display the advertisement picture.
The invention provides an advertisement display device which is applied to electronic equipment, wherein a client of an advertisement display system and an H5 advertisement container are arranged in the electronic equipment, the client firstly sends an advertisement request containing current display scene information to an advertisement engine, then receives advertisement data of a target advertisement corresponding to the current display scene returned by the advertisement engine, the advertisement data of the target advertisement contains a display template address and advertisement creative data of the target advertisement, then the client sends the advertisement data of the target advertisement to the H5 advertisement container, the H5 advertisement container acquires a target display template according to the display template address of the target advertisement, and adds the advertisement creative data of the target advertisement to the target display template, and generates an advertisement picture to be sent to the client for display. According to the advertisement display method provided by the embodiment of the invention, when the advertisement is displayed, the corresponding advertisement display template is obtained in real time, and compared with the built-in advertisement display template of the client, if the advertisement display form is required to be updated, only the advertisement display template is required to be changed, the client is not required to be updated to a new version, and the updating efficiency of the advertisement display form is improved.
As a specific implementation manner of the embodiment of the invention, the target display template comprises a plurality of target display components; at least one of the plurality of target display components is an operable display component;
the advertisement data of each target advertisement further comprises: interaction data of the target advertisement; the interactive data of the target advertisement comprises: the corresponding relation between each operable display component and the interaction event;
the apparatus may further comprise (not shown):
the user operation receiving module is used for receiving the operation of the user on the operable display component in the advertisement picture by the H5 advertisement container;
the target interaction event determining module is used for determining a target interaction event by the H5 advertisement container based on the corresponding relation between each operable display component and the interaction event;
and the operation execution module is used for executing the operation corresponding to the target interaction event by the client.
Based on the same technical concept as the advertisement display method applied to the advertisement engine, as shown in fig. 8, fig. 8 is an advertisement display device provided by the embodiment of the present invention, which is applied to the advertisement engine in the advertisement display system shown in fig. 1, and the device may include:
An advertisement request receiving module 801, configured to receive an advertisement request sent by a client, where the advertisement request includes current display scene information;
an advertisement data returning module 802, configured to determine a target advertisement based on the current display scene, and obtain target advertisement creative data; obtaining addresses of target display templates corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform; and returning the target advertisement creative data and the target display template address to the client as target advertisement data, so that the client sends the target advertisement data to an H5 advertisement container, the H5 advertisement container obtains a target display template from the advertisement style management platform based on the display template address of the target advertisement, adds the target advertisement creative data into the target display template, generates an advertisement picture and sends the advertisement picture to the client for display.
According to the advertisement display device applied to the advertisement engine, based on the advertisement request comprising the current display scene sent by the client, the target advertisement is determined, the target advertisement creative data is obtained, the target display template address corresponding to the current display scene is obtained from the advertisement style management platform, the target advertisement creative data and the target display template address are used as target advertisement data to be returned to the client, so that the client and the H5 advertisement container generate advertisement pictures based on the target advertisement data to display.
As a specific implementation manner of the embodiment of the invention, the advertisement style management platform stores the corresponding relation between the display scene and the display template address in advance; the display template address is: displaying the storage address of the template in the advertisement style management platform;
the advertisement data return module 802 is specifically configured to:
sending a display template address acquisition request to the advertisement style management platform, wherein the display template address acquisition request comprises the current display scene; the advertisement style management platform obtains a target display template address based on the corresponding relation between the display scene and the display template address; and receiving a target display template address returned by the advertisement style management platform.
As a specific implementation manner of the embodiment of the invention, the corresponding relation between the display scene and the display template address is generated after the advertisement style management platform obtains and stores the display templates designed for different display scenes.
The embodiment of the invention also provides electronic equipment, which is provided with the client side and the H5 advertisement container in the advertisement display system; as shown in fig. 9, includes a processor 901, a communication interface 902, a memory 903, and a communication bus 904, wherein the processor 901, the communication interface 902, the memory 903 complete communication with each other through the communication bus 904,
A memory 903 for storing a computer program;
the processor 901 is configured to execute a program stored in the memory 903, and implement the following steps:
the client sends an advertisement request to the advertisement engine, wherein the advertisement request contains current display scene information; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine, and sending the target advertisement data to the H5 advertisement container; the advertisement data comprises: the display template address and advertisement creative data of the target advertisement; the display template address of the target advertisement is: the advertisement engine obtains addresses of display templates corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform based on the current display scene;
the H5 advertisement container acquires a target display template from the advertisement style management platform based on the display template address of the target advertisement; adding the target advertising creative data into the target display template, generating an advertising picture and sending the advertising picture to the client;
and the client receives the advertisement pictures sent by the H5 advertisement container for display.
The invention provides an advertisement display method, which is applied to electronic equipment, wherein a client of an advertisement display system and an H5 advertisement container are installed in the electronic equipment, the client firstly sends an advertisement request containing current display scene information to an advertisement engine, then receives advertisement data of a target advertisement corresponding to the current display scene returned by the advertisement engine, the advertisement data of the target advertisement contains a display template address and advertisement creative data of the target advertisement, then the client sends the advertisement data of the target advertisement to the H5 advertisement container, the H5 advertisement container acquires a target display template according to the display template address of the target advertisement, and adds the advertisement creative data of the target advertisement to the target display template, and generates an advertisement picture to be sent to the client for display. According to the advertisement display method provided by the embodiment of the invention, when the advertisement is displayed, the corresponding advertisement display template is obtained in real time, and compared with the built-in advertisement display template of the client, if the advertisement display form is required to be updated, only the advertisement display template is required to be changed, the client is not required to be updated to a new version, and the updating efficiency of the advertisement display form is improved.
The embodiment of the invention also provides an advertisement engine device, as shown in fig. 10, comprising a processor 1001, a communication interface 1002, a memory 1003 and a communication bus 1004, wherein the processor 1001, the communication interface 1002 and the memory 1003 complete communication with each other through the communication bus 1004,
A memory 1003 for storing a computer program;
the processor 1001 is configured to execute a program stored in the memory 1003, and implement the following steps:
receiving an advertisement request sent by a client, wherein the advertisement request contains current display scene information;
determining a target advertisement based on the current display scene, and acquiring target advertisement creative data;
obtaining addresses of target display templates corresponding to the current display scene from a plurality of display templates stored by the advertisement style management platform;
and returning the target advertisement creative data and the target display template address to the client as target advertisement data, so that the client sends the target advertisement data to an H5 advertisement container, the H5 advertisement container obtains a target display template from the advertisement style management platform based on the display template address of the target advertisement, adds the target advertisement creative data into the target display template, generates an advertisement picture and sends the advertisement picture to the client for display.
According to the advertisement display method applied to the advertisement engine, based on the advertisement request comprising the current display scene sent by the client, the target advertisement is determined, the target advertisement creative data is obtained, the target display template address corresponding to the current display scene is obtained from the advertisement style management platform, the target advertisement creative data and the target display template address are used as target advertisement data to be returned to the client, so that the client and the H5 advertisement container generate advertisement pictures based on the target advertisement data to display.
The communication bus mentioned by the above terminal may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated as PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated as EISA) bus, etc. The communication bus may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.
The communication interface is used for communication between the terminal and other devices.
The memory may include random access memory (Random Access Memory, RAM) or non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.
The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU for short), a network processor (Network Processor, NP for short), etc.; but also digital signal processors (Digital Signal Processor, DSP for short), application specific integrated circuits (Application Specific Integrated Circuit, ASIC for short), field-programmable gate arrays (Field-Programmable Gate Array, FPGA for short) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
In still another embodiment of the present invention, there is further provided a computer readable storage medium having a computer program stored therein, where the computer program when executed by a processor implements the advertisement presentation method applied to an electronic device or the advertisement presentation method applied to an advertisement engine according to any one of the above embodiments.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform the advertisement presentation method applied to an electronic device or the advertisement presentation method applied to an advertisement engine as set forth in any one of the above embodiments.
In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present invention, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
In this specification, each embodiment is described in a related manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system, apparatus, electronic device, storage medium, and program product embodiments, the description is relatively simple, as it is substantially similar to method embodiments, with reference to the description of method embodiments in part.
The foregoing description is only of the preferred embodiments of the present invention and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention are included in the protection scope of the present invention.

Claims (10)

1. The advertisement display method is characterized by being applied to electronic equipment, wherein a client side and an H5 advertisement container in an advertisement display system are installed in the electronic equipment, and the advertisement display system further comprises: the system comprises an advertisement engine and an advertisement style management platform, wherein the advertisement style management platform stores the corresponding relation between a display scene and a display template address in advance; the display template address is: displaying the storage address of the template in the advertisement style management platform; the method comprises the following steps:
the client sends an advertisement request to the advertisement engine, wherein the advertisement request contains current display scene information, and the current display scene information comprises information of a platform, a site and an advertisement position which need to display advertisements; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine, and sending the advertisement data of the target advertisement to the H5 advertisement container; the advertisement data comprises: the display template address and advertisement creative data of the target advertisement; the display template address of the target advertisement is: the advertisement engine sends a display template address acquisition request to the advertisement style management platform, wherein the display template address acquisition request contains the current display scene; the advertisement style management platform obtains and sends the advertisement engine based on the corresponding relation between the display scene and the display template address;
The H5 advertisement container acquires a target display template from the advertisement style management platform based on the display template address of the target advertisement; adding the advertising creative data of the target advertisement into the target display template, generating an advertising picture and sending the advertising picture to the client;
and the client receives the advertisement pictures sent by the H5 advertisement container for display.
2. The method of claim 1, wherein the step of determining the position of the substrate comprises,
the target display template comprises a plurality of target display components; at least one of the plurality of target display components is an operable display component;
the advertisement data of the target advertisement further comprises: interaction data of the target advertisement; the interactive data of the target advertisement comprises: the corresponding relation between each operable display component and the interaction event;
the method further comprises the steps of:
the described H5 advertising container is provided with a display,
receiving the operation of a user on an operable display component in the advertisement picture;
determining a target interaction event based on the corresponding relation between each operable display component and the interaction event;
and the client executes the operation corresponding to the target interaction event.
3. An advertisement presentation method, applied to an advertisement engine in an advertisement presentation system, the advertisement presentation system further comprising: the system comprises a client, an H5 advertisement container and an advertisement style management platform, wherein the advertisement style management platform is pre-stored with the corresponding relation between a display scene and a display template address; the display template address is: displaying the storage address of the template in the advertisement style management platform; the method comprises the following steps:
Receiving an advertisement request sent by a client, wherein the advertisement request contains current display scene information, and the current display scene information comprises information of a platform, a site and an advertisement position which need to display advertisements;
determining a target advertisement based on the current display scene, and acquiring target advertisement creative data;
sending a display template address acquisition request to the advertisement style management platform, wherein the display template address acquisition request comprises the current display scene; the advertisement style management platform obtains a target display template address based on the corresponding relation between the display scene and the display template address; receiving a target display template address returned by the advertisement style management platform;
and returning the target advertisement creative data and the target display template address to the client as target advertisement data, so that the client sends the target advertisement data to an H5 advertisement container, the H5 advertisement container obtains a target display template from the advertisement style management platform based on the display template address of the target advertisement, adds the target advertisement creative data into the target display template, generates an advertisement picture and sends the advertisement picture to the client for display.
4. The method of claim 3, wherein the step of,
and the display scene and the display template address corresponding relation is generated by the advertisement style management platform after the display templates designed for different display scenes are obtained and stored.
5. An advertising display system, the system comprising: the system comprises a client, an H5 advertisement container, an advertisement engine and an advertisement style management platform, wherein the advertisement style management platform is pre-stored with the corresponding relation between a display scene and a display template address; the display template address is: displaying the storage address of the template in the advertisement style management platform;
the client is used for sending an advertisement request to the advertisement engine, wherein the advertisement request contains current display scene information, and the current display scene information comprises information of a platform, a site and an advertisement position which need to display advertisements; receiving advertisement data of a target advertisement corresponding to a current display scene returned by the advertisement engine; sending advertisement data of the targeted advertisement to the H5 advertisement container; receiving an advertisement picture sent by the H5 advertisement container for display; the advertisement data comprises: the display template address and advertisement creative data of the target advertisement;
The H5 advertisement container is used for acquiring a target display template from the advertisement style management platform based on the display template address of the target advertisement; adding the advertising creative data of the target advertisement into the target display template, generating an advertising picture and sending the advertising picture to the client;
the advertisement engine is used for receiving an advertisement request sent by a client, determining a target advertisement based on the current display scene and acquiring advertisement creative data of the target advertisement; sending a display template address acquisition request to an advertisement style management platform, wherein the display template address acquisition request comprises the current display scene; receiving a target display template address which is returned by the advertisement style management platform and is acquired based on the corresponding relation between the display scene and the display template address; the advertisement creative data and the target display template address of the target advertisement are returned to the client as advertisement data of the target advertisement;
the advertisement style management platform is used for obtaining and storing display templates designed for different display scenes so as to provide target display template addresses for the advertisement engine.
6. The system of claim 5, wherein the system further comprises a controller configured to control the controller,
The target display template comprises a plurality of target display components; at least one of the plurality of target display components is an operable display component;
the advertisement data of the target advertisement further comprises: interaction data of the target advertisement; the interactive data of the target advertisement comprises: the corresponding relation between each operable display component and the interaction event;
the H5 advertisement container is further used for receiving the operation of the user on the operable display component in the advertisement picture; determining a target interaction event based on the corresponding relation between each operable display component and the interaction event;
the client is further configured to perform an operation corresponding to the target interaction event.
7. The system of claim 5, wherein the system further comprises a controller configured to control the controller,
the advertisement style management platform is specifically configured to: obtaining and storing display templates designed for different display scenes, and generating a corresponding relation between the display scenes and display template addresses; and after receiving a display template address acquisition request which is sent by the advertisement engine and contains the current display scene, acquiring a target display template address based on the corresponding relation between the display scene and the display template address, and returning the target display template address to the advertisement engine.
8. The electronic equipment is characterized in that a client and an H5 advertisement container are installed, the electronic equipment comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1-2 when executing a program stored on a memory.
9. The advertisement engine equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 3-4 when executing a program stored on a memory.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored therein a computer program which, when executed by a processor, implements the method steps of any of claims 1-2 or 3-4.
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