CN105306506B - Network advertisement publishing method and network advertisement publishing system - Google Patents
Network advertisement publishing method and network advertisement publishing system Download PDFInfo
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- CN105306506B CN105306506B CN201410338930.8A CN201410338930A CN105306506B CN 105306506 B CN105306506 B CN 105306506B CN 201410338930 A CN201410338930 A CN 201410338930A CN 105306506 B CN105306506 B CN 105306506B
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Abstract
A network advertisement publishing method and system, the method includes steps: receiving an interactive form selection instruction sent by a client, wherein the interactive form selection instruction comprises an interactive type, acquiring interactive advertisement template information corresponding to the interactive type, and sending the interactive advertisement template information to the client; receiving interactive advertisement configuration information sent by a client, wherein the interactive advertisement configuration information comprises advertisement content information corresponding to the interactive advertisement template information and a link address corresponding to the advertisement content information; and receiving an advertisement putting instruction sent by a client, generating interactive advertisement file information from the interactive advertisement configuration information according to the advertisement putting instruction, and linking the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing. According to the scheme of the embodiment of the invention, independent development for each interactive advertisement is not needed, and the additional development cost generated by creating the interactive advertisement is reduced.
Description
Technical Field
The invention relates to the technical field of information processing, in particular to a network advertisement publishing method and a network advertisement publishing system.
Background
With the development of various network applications, information website platforms and the increase of the number of network users, network advertisements have become one of important brand promotion channels of merchants in various industries, the traditional network advertisement publishing way is that generally advertisers contact sellers of advertisement development platforms to tell the promotion requirements, and after the sellers communicate the requirements to developers of the advertisement development platforms, the developers develop specific network advertisement contents and publish the network advertisement contents after the advertisers confirm the network advertisement contents, so that the network advertisement creating way greatly increases the development cost of the network advertisements.
Disclosure of Invention
Based on this, it is an object of the present invention to provide a method for publishing a network advertisement, and it is another object of the present invention to provide a system for publishing a network advertisement, which can reduce additional development cost caused by the network advertisement.
In order to achieve the purpose, the embodiment of the invention adopts the following technical scheme:
a network advertisement publishing method comprises the following steps:
receiving an interactive form selection instruction sent by a client, wherein the interactive form selection instruction comprises an interactive type, acquiring interactive advertisement template information corresponding to the interactive type, and sending the interactive advertisement template information to the client;
receiving interactive advertisement configuration information sent by a client, wherein the interactive advertisement configuration information comprises advertisement content information corresponding to the interactive advertisement template information and a link address corresponding to the advertisement content information;
and receiving an advertisement putting instruction sent by a client, generating interactive advertisement file information from the interactive advertisement configuration information according to the advertisement putting instruction, and linking the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing.
A network advertisement publishing method comprises the following steps:
sending an interactive form selection instruction to a server, wherein the interactive form selection instruction comprises an interactive type;
receiving interactive advertisement template information corresponding to the interactive type returned by the server, configuring according to the interactive advertisement template information, and sending interactive advertisement configuration information to the server, wherein the interactive advertisement configuration information comprises advertisement content information corresponding to the interactive advertisement template information and a link address corresponding to the advertisement content information;
and sending an advertisement putting instruction to the server, generating interactive advertisement file information from the interactive advertisement configuration information by the server according to the advertisement putting instruction, and linking the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing.
A network advertisement publishing system comprises a server side, and the server side comprises:
the server information interaction module is used for receiving an interaction form selection instruction, interaction advertisement configuration information and an advertisement putting instruction which are sent by a client, wherein the interaction form selection instruction comprises an interaction type, the interaction advertisement configuration information comprises advertisement content information corresponding to the interaction advertisement template information and a link address corresponding to the advertisement content information, and the interaction advertisement template information obtained by the template information obtaining module is sent to the client;
the template information acquisition module is used for acquiring the interactive advertisement template information corresponding to the interactive type according to the interactive form selection instruction;
and the advertisement putting module is used for generating interactive advertisement file information from the interactive advertisement configuration information according to the advertisement putting instruction, and linking the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing.
A network advertisement distribution system comprising a client, the client comprising:
the client information interaction module is used for sending an interaction form selection instruction to a server, wherein the interaction form selection instruction comprises an interaction type, receiving interaction advertisement template information which is returned by the server and corresponds to the interaction type, sending interaction advertisement configuration information determined by the configuration module to the server, sending an advertisement putting instruction to the server, generating interaction advertisement file information by the server according to the advertisement putting instruction, and linking the interaction advertisement file information to a network page position corresponding to preset advertisement position information for issuing;
and the configuration module is used for configuring the interactive advertisement template information and determining interactive advertisement configuration information, wherein the interactive advertisement configuration information comprises advertisement content information and a link address corresponding to the advertisement content information.
According to the scheme of the embodiment of the invention, the interactive advertisement template information corresponding to different interactive types is preset, and the advertisement materials such as the advertisement content information uploaded by the client side are automatically preprocessed and directly added to the interactive characteristics based on the interactive advertisement configuration information set by the client side according to the interactive advertisement template information, so that the corresponding interactive advertisement file information is generated, independent development for each interactive advertisement is not needed, and the additional development cost generated by creating the interactive advertisement is reduced.
Drawings
FIG. 1 is a flow chart of an embodiment of a method for publishing a network advertisement of the present invention;
FIG. 2 is an exemplary diagram of a particular application system in accordance with aspects of the present invention;
FIG. 3 is a schematic structural diagram of an embodiment of the network advertisement distribution system of the present invention;
fig. 4 is a block diagram of a part of the structure of a terminal device provided based on the scheme of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the detailed description and specific examples, while indicating the scope of the invention, are intended for purposes of illustration only and are not intended to limit the scope of the invention.
In the following description of the embodiments, the embodiments of the network advertisement distribution method according to the present invention will be described first, and then the embodiments of the network advertisement distribution system according to the present invention will be described.
Fig. 1 is a flow chart of an embodiment of a network advertisement publishing method of the present invention. It should be noted that, in consideration of the interaction between the client and the server involved in the generation and distribution process of the network advertisement, the description is given by taking the interaction process between the client and the server as an example in fig. 1, and this description is not intended to limit the present invention.
As shown in fig. 1, the network advertisement publishing method in this embodiment includes the steps of:
step S101: the method comprises the steps that a client sends an interactive form selection instruction to a server, wherein the interactive form selection instruction comprises an interactive type;
step S102: the server receives an interactive form selection instruction sent by the client;
step S103: the server acquires interactive advertisement template information corresponding to the interactive type according to the interactive form selection instruction and sends the interactive advertisement template information to the client;
step S104: the client receives interactive advertisement template information corresponding to the interactive type returned by the server;
step S105: the client configures according to the interactive advertisement template information and sends interactive advertisement configuration information to the server, wherein the interactive advertisement configuration information comprises advertisement content information corresponding to the interactive advertisement template information and a link address corresponding to the advertisement content information;
step S106: the server receives interactive advertisement configuration information sent by the client;
step S107: the client sends an advertisement putting instruction to the server;
step S108: and the server receives an advertisement putting instruction sent by the client, generates interactive advertisement file information from the interactive advertisement configuration information according to the advertisement putting instruction, and links the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing.
According to the scheme of the embodiment of the invention, the interactive advertisement template information corresponding to different interactive types is preset, and the advertisement materials such as the advertisement content information uploaded by the client side are automatically preprocessed and directly added to the interactive characteristics based on the interactive advertisement configuration information set by the client side according to the interactive advertisement template information, so that the corresponding interactive advertisement file information is generated, independent development for each interactive advertisement is not needed, and the additional development cost generated by creating the interactive advertisement is reduced.
The interactive advertisement file information may be advertisement code information or flash (standard for interactive vector graphics and Web animation) file information.
In addition, before sending an advertisement putting instruction to the server, the client may also send advertisement putting plan information to the server, where the advertisement putting plan information includes putting date and/or putting time;
and after receiving the advertisement putting plan information, the server links the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing in the putting date and/or the putting time.
Therefore, the set network advertisement can be delivered at the appointed time and date, so that the delivery of the network advertisement can be more targeted in time on one hand, and the advertisement cost is saved on the other hand.
In addition, before sending an advertisement space putting instruction to a server, the client can also send an advertisement space setting instruction to the server, wherein the advertisement space setting instruction comprises the preset advertisement space information. And after receiving the advertisement position setting instruction, the server sets the preset advertisement position according to the advertisement position setting instruction. Thereby enabling the client to autonomously select the location where the network advertisement needs to be delivered.
The interaction type can be set based on actual needs, and may be, for example, a game interaction type, a social interaction type, or the like. When the interaction type is a game interaction type, the advertisement content information and the link address corresponding to the advertisement content information may include more than two, and the two link addresses correspond to corresponding game interaction behaviors respectively. And when the interaction type is a social interaction type, after the publication, and when a click instruction is received by a predetermined advertisement space, sending friend dynamic information, wherein the friend dynamic information comprises the advertisement content information and a link address corresponding to the advertisement content information. Therefore, the network advertisements can be shared to friends through the social relationship chain, the advertisement content is displayed to more users, and the exposure bottleneck of the existing advertisement mode is broken through.
The idea of the network advertisement publishing method based on the invention as described above can be implemented by a specific application system. Fig. 2 is a schematic diagram illustrating an application system in a specific example provided by the network advertisement publishing method according to the present invention.
As shown in fig. 2, in the application system, the network advertisement publishing method of the present invention is implemented by way of an advertisement self-service platform, and in the advertisement self-service platform, different systems can be developed and set to implement different functions respectively. As shown in fig. 2, it implements management of information of an advertiser who needs to issue an advertisement by setting a customer relationship management system, implements information interaction with the advertiser by setting an advertisement management front page, an interactive advertisement management system, and an interactive advertisement preprocessing system, implements management and issuance of information of a generated network advertisement by the advertisement management system, and may further be provided with an advertisement data management system to implement statistics of related information data after the network advertisement is issued.
Taking the application system shown in fig. 2 as an example, in one specific example, an advertiser needing to publish a web advertisement may log in the ad self-service platform shown in fig. 2 through a client used by the advertiser. When logging in, the advertiser sends a login request to the advertisement self-service platform through a client used by the advertiser, wherein the login request can include user information of the advertiser. And the client relationship management system of the advertisement self-service platform judges whether the advertiser has the authority to log in the advertisement self-service platform according to the log-in request sent by the client, if so, the advertiser is allowed to log in, and an advertisement management foreground page is returned to the client where the advertiser is located.
If a new network advertisement needs to be issued, the advertiser sends an interactive form selection instruction to the interactive advertisement management system through the client used by the advertiser on the advertisement management foreground page so as to select an interactive form, wherein the interactive form selection instruction comprises an interactive type. The interactive advertisement management system pulls corresponding interactive advertisement template information based on the interactive type, returns the corresponding interactive advertisement template information to the client used by the advertiser, and displays the interactive advertisement template information on the page of the client so that the advertiser can configure and edit the related information in the interactive advertisement template. The advertiser edits corresponding advertisement information through a client used by the advertiser, wherein the advertisement information specifically comprises advertisement materials, advertisement information and the like, so that interactive advertisement configuration information is obtained.
The interactive advertisement configuration information set by the advertiser at the client may be sent to the interactive advertisement preprocessing system through the page where the advertiser is located, and the interactive advertisement preprocessing system generates advertisement code information based on the interactive advertisement template information and the interactive advertisement configuration information, where in fig. 2, the advertisement code information is described by using HTML5(HTML, HyperText markup language) or Javascript (object-oriented dynamic type case-distinguished client scripting language) code as an example, and may be other types of code information based on actual needs. Then, the advertisement management system puts the network advertisement corresponding to the advertisement code information to the corresponding advertisement slot according to other information related to the advertisement code information, such as advertisement slot information, advertisement status, advertisement putting time, and the like.
After the network advertisement is delivered, the advertisement data management system can obtain corresponding advertisement data from the advertisement position, such as information that the page where the advertisement position is located is opened, information that the network advertisement is clicked, relevant information of a user clicking the network advertisement, and the like, and further can perform statistics according to the advertisement data, so that statistical information such as the total number of interactive participation people, the list of interactive participation users, the participation condition of the interactive users, the click rate of the advertisement, and the like can be obtained. The statistical information obtained by the advertisement data management system can be fed back to the advertiser for viewing through the advertisement management foreground page, so that the advertiser can make subsequent marketing or know the actual feedback condition of the network advertisement in a targeted manner. Taking the interaction type of the network advertisement as a game interaction type as an example, the method can be applied to the official website http: com publishes a list of winning users, the number of participating users XXX, etc.
The following describes an embodiment of the network advertisement publishing method according to the present invention with reference to two specific examples.
In one specific example, taking the interaction type as a game interaction type as an example, the specific processing procedure may be as follows.
Advertisers who need to publish network advertisements log in the advertisement self-service platform through the client used by the advertisers, and select an advertisement space, such as a 'XXXX left interactive advertisement space'.
Then, the advertiser selects an interaction type, such as a secret treasure box, through the client used by the advertiser, sends an interaction form selection instruction to the server through the client used by the advertiser, and the server returns interaction advertisement template information corresponding to the secret treasure box to the client after receiving the interaction form selection instruction.
And the advertiser edits the corresponding related information in the interactive advertisement template information through the client used by the advertiser, and uploads the edited interactive advertisement configuration information to the server. For example, for the interaction type of the "secret box", the edited content may be: "1, Congratulations find potential customer! ", corresponding to the link http:// e.qq.com/1; "2, Congratulations find gold mine", link http:// e.qq.com/2 correspondingly; "3, Congest you get a brand exposure opportunity", corresponding to the link http:// e.qq.com/3.
The advertiser then sets other ad plan information, such as "date of delivery: 2014-04-03 to 2014-04-06 "," dosing time: 7:00-24:00 ", etc., and the advertisement plan information is also uploaded to the server.
Then, during the 7:00-24:00 time period of each day during 2014-04-03 through 2014-04-06, on the left side of XXXX, a "mystery treasure box" game will appear, user A selects treasure box 1, and the game will display "May you find potential customer! ", user A clicks on the interesting animation, and will jump to the corresponding link http:// e.qq.com/1. The user B selects the treasure box 2, the game displays 'you may find gold mine' in an interesting animation effect mode, the user B clicks the interesting animation and jumps to the corresponding link http:// e.qq.com/2.
Alternatively, after user A selects treasure box 1, a fun animation effect is randomly displayed that "you may like you find a potential customer! Any one of the items of 'Gong xi you find gold mine' and 'Gong xi you get a brand exposure opportunity', and after the user clicks, the user jumps to the corresponding link.
In another specific example, taking the interaction type as a social interaction type as an example, the specific processing procedure may be as follows.
Advertisers who need to publish network advertisements log in the advertisement self-service platform through the client used by the advertisers, and select advertisement slots, such as the "XXXX right-side interactive advertisement slot".
Then, the advertiser selects an interaction type, such as 'sharing marketing', through the client used by the advertiser, sends an interaction form selection instruction to the server through the client used by the advertiser, and the server returns interaction advertisement template information corresponding to the 'sharing marketing' to the client after receiving the interaction form selection instruction.
And the advertiser edits the corresponding related information in the interactive advertisement template information through the client used by the advertiser, and uploads the edited interactive advertisement configuration information to the server. For example, for the interaction type of the "share marketing", the edited content may be: "eyeball is located and gold mine is located! And applying for XXX immediately and sharing to 5 or more friends, giving an opportunity to obtain ten thousand yuan popularization fund, clicking to share immediately, and correspondingly linking http:// e.qq.com/5.
The advertiser then sets other ad plan information, such as "date of delivery: 2014-04-03 to 2014-04-06 "," dosing time: 7:00-24:00 ", etc., and the advertisement plan information is also uploaded to the server.
Then, during the 7:00-24:00 time period each day during 2014-04-03 through 2014-04-06, on the right side of XXXXXX, there will appear "where the eyeball is, where the gold mine is! Apply for XXX immediately and share to 5 or more friends, will have an opportunity to obtain ten thousand yuan of promotion fund, click the interactive module of sharing immediately ". After clicking, the user A immediately shares the applied social platform and issues a dynamic message to the friends that the eyeball is located and the gold mine is located! And (4) applying XXX immediately and sharing to 5 or more friends, giving an opportunity to obtain ten thousand yuan of promotion fund, clicking to share immediately, and skipping to http:// e.qq.com/1 by the user A.
The user B, C, D, E, F, G sees the user A's dynamics at the social platform and after clicking jumps to the corresponding link http:// e.qq.com/1.
After the promotion is finished, the advertiser checks the participation condition of the user on the advertisement management foreground page through the client where the advertiser is located, if: the user A successfully participates in the interaction, and forwards 6 friends of the social network platform, so that the prize winning condition is met, and the like.
Based on the same idea as the network advertisement publishing method of the invention, the invention also provides a network advertisement publishing system. The network advertisement publishing system of the invention can only comprise a client and a server, and can also comprise the client and the server at the same time due to the interaction between the client and the server. For convenience of explanation, fig. 3 illustrates a schematic structural diagram of an embodiment of the network advertisement publishing system according to the present invention, which includes both a client and a server, and this explanation is not intended to limit the present invention.
As shown in fig. 3, the network advertisement distribution system in the present embodiment includes a client 301 and a server 302.
Wherein, this client 301 includes:
the client information interaction module 3011 is configured to send an interaction form selection instruction to the server 302, where the interaction form selection instruction includes an interaction type, receive interaction advertisement template information corresponding to the interaction type returned by the server 302, send interaction advertisement configuration information determined by the configuration module 3012 to the server 302, send an advertisement delivery instruction to the server 302, and enable the server 302 to generate interaction advertisement file information from the interaction advertisement configuration information according to the advertisement delivery instruction and link the interaction advertisement file information to a network page position corresponding to predetermined advertisement slot information for issuing;
the configuration module 3012 is configured to configure the interactive advertisement template information and determine interactive advertisement configuration information, where the interactive advertisement configuration information includes advertisement content information and a link address corresponding to the advertisement content information.
The server 302 includes:
a server information interaction module 3021, configured to receive an interaction format selection instruction, interaction advertisement configuration information, and an advertisement delivery instruction sent by a client 301, where the interaction format selection instruction includes an interaction type, the interaction advertisement configuration information includes advertisement content information corresponding to interaction advertisement template information and a link address corresponding to the advertisement content information, and send the interaction advertisement template information obtained by a template information obtaining module 3022 to the client;
a template information obtaining module 3022, configured to obtain, according to the interaction format selection instruction, the interaction advertisement template information corresponding to the interaction type;
and the advertisement putting module 3023 is configured to generate interactive advertisement file information from the interactive advertisement configuration information according to the advertisement putting instruction, and link the interactive advertisement file information to a network page position corresponding to predetermined advertisement slot information for issuing.
In one specific example, the workflow may be as follows.
The client 301 sends an interactive form selection instruction to the server 302 through the client information interaction module 3011, where the interactive form selection instruction includes an interaction type.
The server 302 receives the interactive form selection instruction through the server information interaction module 3021, the template information obtaining module 3022 obtains the interactive advertisement template information corresponding to the interactive type according to the interactive form selection instruction, and the server information interaction module 3021 sends the interactive advertisement template information to the client 301.
After receiving the interactive advertisement template information corresponding to the interaction type returned by the server 302 through the client information interaction module 3011, the client 301 configures according to the interactive advertisement template information and sends interactive advertisement configuration information to the server through the client information interaction module 3011, where the interactive advertisement configuration information includes advertisement content information corresponding to the interactive advertisement template information and a link address corresponding to the advertisement content information. The server 302 receives the interactive advertisement configuration information through the server information interaction module 3021.
The client 301 sends an advertisement delivery instruction to the server 302 through the client information interaction module 3011. The server information interaction module 3021 of the server 302 receives the advertisement delivery instruction, and the advertisement delivery module 3023 generates interactive advertisement file information from the interactive advertisement configuration information according to the advertisement delivery instruction, and links the interactive advertisement file information to a network page position corresponding to predetermined advertisement slot information for distribution.
According to the scheme of the embodiment of the invention, the interactive advertisement template information corresponding to different interactive types is preset, and the advertisement materials such as the advertisement content information uploaded by the client side are automatically preprocessed and directly added to the interactive characteristics based on the interactive advertisement configuration information set by the client side according to the interactive advertisement template information, so that the corresponding interactive advertisement file information is generated, independent development for each interactive advertisement is not needed, and the additional development cost generated by creating the interactive advertisement is reduced.
The interactive advertisement file information may be advertisement code information or flash file information.
In one specific example, the client 301 further includes an advertisement plan setting module 3013, configured to set advertisement placement plan information, where the advertisement placement plan information includes a placement date and/or a placement time.
At this time, the client information interaction module 3011 is further configured to send the advertisement delivery plan information to the server 302; the server information interaction module 3021 is further configured to receive the advertisement delivery plan information sent by the client 301; the advertisement putting module 3023 links the interactive advertisement file information to a network page location corresponding to predetermined advertisement slot information within the putting date and/or the putting time, and issues the interactive advertisement file information.
Therefore, the set network advertisement can be delivered at the appointed time and date, so that the delivery of the network advertisement can be more targeted in time on one hand, and the advertisement cost can be saved on the other hand.
In one specific example, the client 301 further includes an ad slot setting module 3014 for setting the predetermined ad slot information;
at this time, the client information interaction module 3011 is further configured to send an advertisement space setting instruction to the server 302, where the advertisement space setting instruction includes the predetermined advertisement space information; the server information interaction module 3021 is further configured to receive an advertisement space setting instruction sent by the client. Therefore, the client can autonomously select the position of the network advertisement to be delivered.
The interaction type can be set based on actual needs, and may be, for example, a game interaction type, a social interaction type, or the like. When the interaction type includes a game interaction type, the advertisement content information and the link address corresponding to the advertisement content information may include more than two, and the two link addresses correspond to corresponding game interaction behaviors respectively. When the interaction type includes a social interaction type, after the publication, when a click instruction is received by a predetermined advertisement place, friend dynamic information may be sent, where the friend dynamic information includes the advertisement content information and a link address corresponding to the advertisement content information. Therefore, the network advertisements can be shared to friends through the social relationship chain, the advertisement content is displayed to more users, and the exposure bottleneck of the existing advertisement mode is broken through.
It will be understood by those skilled in the art that all or part of the processes of the method for implementing the embodiments of the present invention described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like. Therefore, according to the embodiment of the present invention, the present invention further provides a storage medium containing a computer readable program, and when the computer readable program in the storage medium is executed, the network advertisement distribution method of the present invention in any of the above modes can be implemented.
The method of the embodiment of the invention as described above may be installed on the corresponding machine device in the form of software, and when the software runs, the above-described process of publishing the network advertisement is completed by controlling the relevant processing device. Accordingly, the network advertisement distribution system includes a client and a server, which may be respectively installed on corresponding terminal devices, or may be corresponding terminal devices themselves, where the terminal devices may be any terminal devices such as a mobile phone, a tablet computer, a PDA (personal digital Assistant), and a vehicle-mounted computer.
Accordingly, based on the above scheme of the present invention, the present invention further provides a terminal device, which may be any one of a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a vehicle-mounted computer, and the like.
Accordingly, in the following, taking one of the terminal devices as an example, a partial structural block diagram of the terminal device is shown in fig. 4. Referring to fig. 4, the terminal device includes: memory 410, input unit 420, display unit 430, processor 440, communication module 450, and the like. Those skilled in the art will appreciate that the structure shown in fig. 4 is only a block diagram of a part of the structure related to the embodiment of the present invention, and does not constitute a limitation to the terminal device applied in the embodiment of the present invention, and a specific terminal device may include more or less components than those shown in the figure, or combine some components, or arrange different components.
The respective constituent elements of the terminal device will be specifically described below with reference to fig. 4.
The memory 410 may be used to store software programs and modules, and the processor 440 executes various functional applications and data processing related to the terminal device by operating the software programs and modules stored in the memory 410. The memory 410 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data created according to the use of the terminal device, and the like. Further, the memory 410 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The input unit 420 may be used to receive input numbers, characters, or other information, and generate key signal inputs related to user settings and function control of the terminal device. Specifically, in the solution of the embodiment of the present invention, the input unit 420 may receive interactive advertisement configuration information, advertisement placement plan information, and advertisement slot information edited by an advertiser.
Specifically, taking a terminal device as a mobile phone as an example, the input unit 420 may include a touch panel and other input devices. The touch panel, also called a touch screen, may collect touch operations of a user (for example, operations of the user on or near the touch panel using any suitable object or accessory such as a finger, a stylus, etc.) and drive the corresponding connection device according to a preset program. Alternatively, the touch panel may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 440, and can receive and execute commands sent by the processor 440. In addition, the touch panel may be implemented in various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. The input unit 420 may include other input devices in addition to the touch panel. In particular, other input devices may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.
The display unit 430 may be used to display information input by a user or information provided to the user, and various menus. The Display unit 430 may include a Display panel, and optionally, the Display panel may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.
The terminal device can communicate with the server through the communication module 450, the communication module 450 can be implemented in any possible manner, for example, a WiFi module, a bluetooth communication, an optical fiber communication, and the like, and the communication between the terminal device and the server is implemented through the communication module 450, so that the terminal device can send related information to the server and receive related information returned by the server.
The processor 440 is a control center of the terminal device, connects various parts of the entire terminal device using various interfaces and lines, and performs various functions and data processing of the terminal device by running or executing software programs and/or modules stored in the memory 410 and calling data stored in the memory 410, thereby performing overall monitoring of the terminal device. Alternatively, processor 440 may include one or more processing units.
The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (18)
1. A network advertisement publishing method is characterized by comprising the following steps:
receiving an interactive form selection instruction sent by a client, wherein the interactive form selection instruction comprises an interactive type, acquiring interactive advertisement template information corresponding to the interactive type, and sending the interactive advertisement template information to the client;
receiving interactive advertisement configuration information sent by a client, wherein the interactive advertisement configuration information comprises advertisement content information corresponding to the interactive advertisement template information and a link address corresponding to the advertisement content information;
receiving an advertisement putting instruction sent by a client, generating interactive advertisement file information added with interactive characteristics according to the interactive advertisement putting instruction and the interactive advertisement configuration information, and linking the interactive advertisement file information to a network page position corresponding to preset advertisement position information for issuing;
the interaction types comprise a game interaction type and a social interaction type;
if the interaction type is the game interaction type, the advertisement content information and the link address corresponding to the advertisement content information comprise more than two and respectively correspond to corresponding game interaction behaviors;
and if the interaction type is the social interaction type, sending friend dynamic information when a click instruction is received at a preset advertisement position, wherein the friend dynamic information comprises the advertisement content information and a link address corresponding to the advertisement content information.
2. The network advertisement distribution method according to claim 1, wherein:
before receiving an advertisement putting instruction sent by a client, the method further comprises the following steps: receiving advertisement putting plan information sent by a client, wherein the advertisement putting plan information comprises putting date and/or putting time;
and after receiving an advertisement putting instruction sent by a client, linking the interactive advertisement file information to a network page position corresponding to the preset advertisement space information within the putting date and/or the putting time for issuing.
3. The method for publishing network advertisements according to claim 1, further comprising, before receiving the advertisement placement instruction sent by the client, the steps of: and receiving an advertisement space setting instruction sent by a client, wherein the advertisement space setting instruction comprises the preset advertisement space information.
4. The method for publishing network advertisement of any one of claims 1 to 3, wherein the interactive advertisement file information is advertisement code information or flash file information.
5. A network advertisement publishing method is characterized by comprising the following steps:
sending an interactive form selection instruction to a server, wherein the interactive form selection instruction comprises an interactive type;
receiving interactive advertisement template information corresponding to the interactive type returned by the server, configuring according to the interactive advertisement template information, and sending interactive advertisement configuration information to the server, wherein the interactive advertisement configuration information comprises advertisement content information corresponding to the interactive advertisement template information and a link address corresponding to the advertisement content information;
sending an advertisement putting instruction to the server, generating interactive advertisement file information added with interactive characteristics by the interactive advertisement configuration information according to the advertisement putting instruction by the server, and linking the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing;
the interaction types comprise a game interaction type and a social interaction type;
if the interaction type is the game interaction type, the advertisement content information and the link address corresponding to the advertisement content information comprise more than two and respectively correspond to corresponding game interaction behaviors;
and if the interaction type is the social interaction type, sending friend dynamic information when a click instruction is received at a preset advertisement position, wherein the friend dynamic information comprises the advertisement content information and a link address corresponding to the advertisement content information.
6. The network advertisement distribution method according to claim 5, wherein:
before sending the advertisement putting instruction to the server, the method further comprises the following steps: sending advertisement putting plan information to the server, wherein the advertisement putting plan information comprises putting date and/or putting time;
and the server links the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing in the release date and/or release time.
7. The method for publishing network advertisement of claim 6, before sending the advertisement putting instruction to the server, further comprising the steps of: and sending an advertisement space setting instruction to the server, wherein the advertisement space setting instruction comprises the preset advertisement space information.
8. The method for publishing network advertisement of any one of claims 5 to 7, wherein the interactive advertisement file information is advertisement code information or flash file information.
9. A network advertisement publishing system, comprising a server, wherein the server comprises:
the server information interaction module is used for receiving an interaction form selection instruction, interaction advertisement configuration information and an advertisement putting instruction which are sent by a client, wherein the interaction form selection instruction comprises an interaction type, the interaction advertisement configuration information comprises advertisement content information corresponding to the interaction advertisement template information and a link address corresponding to the advertisement content information, and the interaction advertisement template information obtained by the template information obtaining module is sent to the client;
the template information acquisition module is used for acquiring the interactive advertisement template information corresponding to the interactive type according to the interactive form selection instruction;
the advertisement putting module is used for generating the interactive advertisement configuration information into interactive advertisement file information added with the interactive characteristic according to the advertisement putting instruction, and linking the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing;
the interaction types comprise a game interaction type and a social interaction type;
if the interaction type is the game interaction type, the advertisement content information and the link address corresponding to the advertisement content information comprise more than two and respectively correspond to corresponding game interaction behaviors;
if the interaction type is the social interaction type, the advertisement delivery module is further used for sending friend dynamic information when a click instruction is received at a preset advertisement position, and the friend dynamic information comprises the advertisement content information and a link address corresponding to the advertisement content information.
10. The network advertisement distribution system according to claim 9, wherein:
the server information interaction module is also used for receiving advertisement putting plan information sent by a client, wherein the advertisement putting plan information comprises putting date and/or putting time;
and the advertisement putting module links the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing in the putting date and/or the putting time.
11. The network advertisement distribution system according to claim 9, wherein: the server information interaction module is further used for receiving an advertisement space setting instruction sent by a client, wherein the advertisement space setting instruction comprises the preset advertisement space information.
12. The system of any one of claims 9 to 11, wherein the interactive advertisement file information is advertisement code information or flash file information.
13. A network advertisement distribution system, comprising a client, wherein the client comprises:
the client information interaction module is used for sending an interaction form selection instruction to a server, wherein the interaction form selection instruction comprises an interaction type, receiving interaction advertisement template information which is returned by the server and corresponds to the interaction type, sending interaction advertisement configuration information determined by the configuration module to the server, sending an advertisement putting instruction to the server, generating interaction advertisement file information added with the interaction characteristic by the server according to the advertisement putting instruction, and linking the interaction advertisement file information to a network page position corresponding to preset advertisement position information for issuing;
the configuration module is used for configuring the interactive advertisement template information and determining interactive advertisement configuration information, wherein the interactive advertisement configuration information comprises advertisement content information and a link address corresponding to the advertisement content information;
the interaction types comprise a game interaction type and a social interaction type;
if the interaction type is the game interaction type, the advertisement content information and the link address corresponding to the advertisement content information comprise more than two and respectively correspond to corresponding game interaction behaviors;
if the interaction type is the social interaction type, the client information interaction module is further used for receiving friend dynamic information when a click instruction is received at a preset advertisement position, wherein the friend dynamic information comprises the advertisement content information and a link address corresponding to the advertisement content information.
14. The network advertisement distribution system according to claim 13, wherein:
the client further comprises: the advertisement plan setting module is used for setting advertisement putting plan information, and the advertisement putting plan information comprises putting date and/or putting time;
the client information interaction module is further used for sending the advertisement putting plan information to the server, and the server links the interactive advertisement file information to a network page position corresponding to the preset advertisement position information for issuing in the putting date and/or the putting time.
15. The network advertisement distribution system according to claim 13, wherein:
the client also comprises an advertisement space setting module used for setting the preset advertisement space information;
the client information interaction module is further configured to send an advertisement space setting instruction to the server, where the advertisement space setting instruction includes the predetermined advertisement space information.
16. The system of any one of claims 13 to 15, wherein the interactive advertisement file information is advertisement code information or flash file information.
17. A computer device comprising a memory and a processor, the memory storing a computer program, wherein the processor implements the steps of the method of any one of claims 1 to 8 when executing the computer program.
18. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 8.
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| CN108401191B (en) * | 2018-04-20 | 2020-11-24 | 上海东方报业有限公司 | Channel configuration method and system |
| CN109461018B (en) * | 2018-09-21 | 2021-03-23 | 北京智行者科技有限公司 | Advertisement putting method and system |
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| CN109960771B (en) * | 2019-03-22 | 2023-10-31 | 成都华律网络服务有限公司 | Advertisement display method |
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