CN113409082B - Interactive advertisement putting method, system, server and client - Google Patents
Interactive advertisement putting method, system, server and client Download PDFInfo
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Abstract
The application discloses an interactive advertisement putting method, an interactive advertisement putting system, a server and a client, wherein under the condition that a template access request sent by the client is received, each interactive advertisement template is sent to the client, so that the client can preload the interactive advertisement templates. For each interactive advertisement template, configuring information required by the interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template. Under the condition that the flow information is received, selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from all interactive advertisement protocols as a target interactive advertisement protocol. And sending the target interactive advertisement protocol to the client, triggering the client to load the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template. Therefore, by utilizing the scheme, the interactive advertisement can be updated in a rapid iteration manner.
Description
Technical Field
The application relates to the field of internet advertisements, in particular to an interactive advertisement putting method, an interactive advertisement putting system, a server and a client.
Background
The advertisement form in the existing advertisement putting business is generally single, mainly comprises static pictures or video on demand on material display, mainly comprises clicking on interaction, is low in interactivity and attraction, is easy to fatigue on vision and experience, is low in clicking intention of advertisements, and is low in click rate conversion rate.
There are also some attempts of interactive advertisements in the industry, and the common practice is that an interactive advertisement can only adapt to a set of fixed materials and playing methods, the requirement for manufacturing the materials is relatively high, the cost of technical implementation is relatively high, the programmed advertisement delivery of real-time transaction cannot be met, the large-scale application cannot be realized, and if the rendering capability is insufficient after the implementation of a playing method, the playing method can be abandoned, so that great resource waste is caused.
The existing interactive advertisement delivery technology has the defect that the construction of an interactive playing method often needs client-side update version support, templates or components are preset in the program in advance, the later update and upgrade all need the client-side update version support, the update period is limited to objective factors, and the update period is generally longer and cannot be rapidly iterated and promoted.
Therefore, the existing interactive advertisement delivery mode cannot meet the requirement of rapid iterative update, thereby influencing the development of interactive advertisements.
Disclosure of Invention
The application provides an interactive advertisement putting method, an interactive advertisement putting system, a server and a client, and aims to achieve rapid iterative updating of interactive advertisements.
In order to achieve the above object, the present application provides the following technical solutions:
an interactive advertisement putting method is applied to a server and comprises the following steps:
under the condition that a template access request sent by a client is received, sending each interactive advertisement template to the client; the interactive advertisement template is obtained by combining a preset rendering component and an interactive component and is provided with a corresponding mark;
for each interactive advertisement template, configuring information required by an interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template; the information comprises materials, interaction actions and jump logic corresponding to the interaction actions; the interactive advertisement protocol comprises an identification of the interactive advertisement template, the information and the throwing condition;
under the condition that the flow information sent by the client is received, selecting an interactive advertisement protocol of which the delivery condition can be met by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol;
the target interactive advertisement protocol is sent to the client, the client is triggered to load the target interactive advertisement template, and information contained in the target interactive advertisement protocol is written into the target interactive advertisement template; the target interactive advertisement template is as follows: and identifying the interactive advertisement templates which are the same as the identification contained in the target interactive advertisement protocol.
Optionally, the sending each interactive advertisement template to the client includes:
packaging each interactive advertisement template to obtain a compressed package;
and sending the compressed packet to the client.
Optionally, the traffic information includes a region where the client is located;
and selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol, wherein the interactive advertisement protocol comprises the following steps:
analyzing the throwing conditions for each interactive advertisement protocol to obtain the throwing area of the interactive advertisement;
and selecting an interactive advertisement protocol of which the putting area covers the region where the client is positioned from the interactive advertisement protocols as the interactive advertisement protocol.
An interactive advertisement putting method is applied to a client and comprises the following steps:
sending a template access request to a server according to a preset time interval;
caching each interactive advertisement template sent by the server based on the template access request to the local; wherein, each interactive advertisement template is provided with a corresponding mark;
transmitting flow information to the server, and receiving a target interactive advertisement protocol transmitted by the server based on the flow information;
selecting an interactive advertisement template with the same identification as that contained in the target interactive advertisement protocol from the locally pre-stored interactive advertisement templates, and taking the interactive advertisement template as a target interactive advertisement template;
loading the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template.
Optionally, the method further comprises:
acquiring interaction actions executed by a user based on a target interaction advertisement, and responding to jump logic corresponding to the interaction actions; wherein, the target interactive advertisement is: and the interactive advertisement corresponds to the target interactive advertisement template.
A server, comprising:
the template construction unit is used for sending each interactive advertisement template to the client under the condition of receiving a template access request sent by the client; the interactive advertisement template is obtained by combining a preset rendering component and an interactive component and is provided with a corresponding mark;
the protocol construction unit is used for configuring information required by the interactive advertisement corresponding to the interactive advertisement template in the components required by the interactive advertisement template and generating an interactive advertisement protocol corresponding to the interactive advertisement template; the information comprises materials, interaction actions and jump logic corresponding to the interaction actions; the interactive advertisement protocol comprises an identification of the interactive advertisement template, the information and the throwing condition;
the protocol selection unit is used for selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from the interactive advertisement protocols under the condition of receiving the flow information sent by the client, and taking the interactive advertisement protocol as a target interactive advertisement protocol;
the advertisement putting unit is used for sending the target interactive advertisement protocol to the client, triggering the client to load the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template; the target interactive advertisement template is as follows: and identifying the interactive advertisement templates which are the same as the identification contained in the target interactive advertisement protocol.
Optionally, the template construction unit is specifically configured to:
packaging each interactive advertisement template to obtain a compressed package;
and sending the compressed packet to the client.
A client, comprising:
the access unit is used for sending a template access request to the server according to a preset time interval;
the caching unit is used for caching each interactive advertisement template sent by the server based on the template access request to the local; wherein, each interactive advertisement template is provided with a corresponding mark;
the sending unit is used for sending the flow information to the server and receiving a target interactive advertisement protocol sent by the server based on the flow information;
the template selection unit is used for selecting an interactive advertisement template with the same identification as the identification contained in the target interactive advertisement protocol from the locally pre-stored interactive advertisement templates as a target interactive advertisement template;
the loading unit is used for loading the target interactive advertisement template and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template.
Optionally, the method further comprises:
the response unit is used for acquiring interaction actions executed by a user based on the target interaction advertisement and responding to jump logic corresponding to the interaction actions; wherein, the target interactive advertisement: and the interactive advertisement corresponds to the target interactive advertisement template.
An interactive advertising system, comprising:
a server and a client;
the server is used for:
under the condition that a template access request sent by the client is received, sending each interactive advertisement template to the client; the interactive advertisement template is obtained by combining a preset rendering component and an interactive component and is provided with a corresponding mark;
for each interactive advertisement template, configuring information required by an interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template; the information comprises materials, interaction actions and jump logic corresponding to the interaction actions; the interactive advertisement protocol comprises an identification of the interactive advertisement template, the information and the throwing condition;
under the condition that the flow information sent by the client is received, selecting an interactive advertisement protocol of which the delivery condition can be met by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol;
transmitting the target interactive advertisement protocol to the client;
the client is configured to:
sending the template access request to the server according to a preset time interval;
caching each interactive advertisement template sent by the server based on the template access request to the local;
the flow information is sent to the server, and a target interactive advertisement protocol sent by the server based on the flow information is received;
selecting an interactive advertisement template with the same identification as that contained in the target interactive advertisement protocol from the locally pre-stored interactive advertisement templates, and taking the interactive advertisement template as a target interactive advertisement template;
loading the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template.
According to the technical scheme, under the condition that the template access request sent by the client is received, each interactive advertisement template is sent to the client. For each interactive advertisement template, configuring information required by the interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template. Under the condition that the flow information sent by the client is received, selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from all interactive advertisement protocols as a target interactive advertisement protocol. And sending the target interactive advertisement protocol to the client, triggering the client to load the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template. The interactive advertisement template is generated by combining the rendering component and the interactive component, so that the manufacturing cost of the interactive advertisement is effectively reduced, the template is not required to be manufactured again during interactive advertisement updating iteration, only the information in the rendering component and the interactive component is required to be reconfigured, the technology implementation cost is low, and an effective basis is provided for the large-scale application and the rapid updating iteration of the interactive advertisement. The client terminal selects a target interactive advertisement template from all the interactive advertisement templates based on the target interactive advertisement protocol, loads the target interactive advertisement template, and can realize the iterative update of the interactive advertisement without the support of the client terminal update version. Therefore, by utilizing the scheme, the interactive advertisement can be updated in a rapid iteration manner.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1a is a schematic diagram of an interactive advertisement delivery system according to an embodiment of the present disclosure;
fig. 1b is a schematic information interaction diagram provided in an embodiment of the present application;
FIG. 1c is a schematic diagram of another information interaction provided in an embodiment of the present application;
FIG. 1d is a schematic diagram of a data structure of an interactive advertisement protocol according to an embodiment of the present application;
FIG. 2 is a schematic diagram of an interactive advertisement delivery method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of another method for delivering interactive advertisements according to an embodiment of the present application;
fig. 4 is a schematic architecture diagram of a server according to an embodiment of the present application;
fig. 5 is a schematic architecture diagram of a client according to an embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.
As shown in fig. 1a, an architecture diagram of an interactive advertisement delivery system according to an embodiment of the present application includes:
server 100 and client 200.
The information interaction process of the server and the client, as shown in fig. 1b and fig. 1c, includes the following steps:
s101: the server combines the preset rendering assembly and the interaction assembly to generate a plurality of interaction advertisement templates, and sets corresponding identifiers for the interaction advertisement templates.
The rendering component can be used for configuring materials (such as pictures, videos and audios) displayed at different time points according to a display time axis of the interactive advertisement, so that different advertisement effects are realized. The interaction component can be used to configure interaction actions (e.g., click, slide, shake, etc.) of the interactive advertisement and jump logic corresponding to the interaction actions (e.g., click on a picture link, jump to a shopping platform), thereby achieving different interaction effects.
It should be noted that, the interactive advertisement template is generated based on the combination of the rendering component and the interactive component, and accordingly, the interactive advertisement template may include materials in the rendering component, and the types of the materials may be different if the rendering components used are different, and for the interactive advertisement template, the included materials may be supportably configured. Similarly, the interactive advertisement template contains interactive actions and jump logic in the interactive components, and the types of the interactive actions and the jump logic are different if the interactive components are different, so that the interactive actions and the jump logic contained in the interactive advertisement template are supportably configured.
Because the materials, the interaction actions and the jump logic contained in the interactive advertisement template support configuration, compared with the prior art, the interactive advertisement template has lower manufacturing requirements on the materials, the interaction actions and the jump logic of the interactive advertisement, has lower technical realization cost and provides an effective basis for large-scale application and rapid updating iteration of the interactive advertisement.
S102: and the client sends a template access request to the server according to a preset time interval.
S103: the server sends each interactive advertisement template to the client.
After receiving the template access request, the server packages each interactive advertisement template to obtain a compressed package of each interactive advertisement template, and sends the compressed package to the client.
S104: the client caches each interactive advertisement template locally.
After receiving the compressed package sent by the server, the client decompresses the compressed package to obtain each interactive advertisement template, and caches each interactive advertisement template locally.
It should be noted that, the client caches each interactive advertisement template locally, so as to realize the preloading of each interactive advertisement template and provide an effective basis for the rapid updating iteration of the interactive advertisement.
S105: for each interactive advertisement template, the server configures materials required by the interactive advertisement corresponding to the interactive advertisement template in a rendering component required by the interactive advertisement template, and configures interactive actions required by the interactive advertisement corresponding to the interactive advertisement template and jump logic corresponding to the interactive actions in an interactive component required by the interactive advertisement template.
S106: for each interactive advertisement template, the server generates an interactive advertisement protocol corresponding to the interactive advertisement template.
The interactive advertisement protocol comprises an identification of an interactive advertisement template, materials required by the interactive advertisement corresponding to the interactive advertisement template, interaction actions required by the interactive advertisement corresponding to the interactive advertisement template, jump logic corresponding to the interaction actions and throwing conditions. The so-called putting conditions can be set by technicians according to actual situations, and the putting conditions required by different advertisers can be different, for example, interactive advertisements are put on client ends in a preset area, interactive advertisements are put on clients in a preset time period, and the like.
Specifically, the data structure of the interactive advertisement protocol is shown in fig. 1 d.
Taking the intra-Model data structure shown in table 1 as an example, the Model value is used to characterize the identification of the interactive advertisement template, and the client can determine the locally preloaded interactive advertisement template through the Model value. Type defines what the data operation Type of the interactive advertisement protocol is, and the general operation is characterized by replacement data, comparison data and the like, so that the relationship between original data in the interactive advertisement template and configuration data defined in the interactive advertisement protocol is represented; path characterizes which part of original data in the interactive advertisement template the operation aims at; value characterizes a list of configuration data whose data structure is that defined by intravalue.
TABLE 1
Taking the intra value data structure shown in table 2 as an example, configKeys define which data types can be manipulated, such as text, text color, background color, icon, etc.; formOption characterizes specific configuration data whose primary data structure is that defined by Intractive Option.
TABLE 2
| Attribute name | Meaning of |
| configKeys | Data key values that can be manipulated |
| Label | Data type name |
| Num | Number of data bars |
| Type | Data type identification |
| FormOption | Replaced data |
Taking the intra-operation data structure shown in table 3 as an example, key values correspond to configKeys in intra-operation values, and represent specific data types; the value corresponds to the specific configuration data, such as the replacement data of which the type is the configuration in the intra-model, and the original value under the path in the interactive advertisement template is replaced by the value.
TABLE 3 Table 3
| Attribute name | Meaning of |
| Key | Data key value |
| Label | Data type name |
| Limit | Data strip count limit |
| Type | Data type |
| Value | Replaced data value |
S107: the client sends an interactive advertisement request to the server.
The interactive advertisement request includes traffic information, which includes, but is not limited to, user identity of the client, media resource of the client, region where the client is located, and the like.
S108: and the server selects an interactive advertisement protocol with the delivery condition being satisfied by the flow information from all the pre-generated interactive advertisement protocols as a target interactive advertisement protocol.
Optionally, if the traffic information includes a region where the client is located, for each interactive advertisement protocol, analyzing the placement condition to obtain a placement region of the interactive advertisement, and selecting, from each interactive advertisement protocol, an interactive advertisement protocol in which the placement region covers the region where the client is located as the interactive advertisement protocol.
S109: the server sends the targeted interactive advertising protocol to the client.
S110: the client selects an interactive advertisement template with the same identification as that contained in the target interactive advertisement protocol from all the locally pre-stored interactive advertisement templates as the target interactive advertisement template.
S111: the client loads the target interactive advertisement template, and writes materials, interaction actions and jump logic corresponding to the interaction actions contained in the target interactive advertisement protocol into the target interactive advertisement template.
The method comprises the steps of loading a target interactive advertisement template, writing materials, interaction actions and jump logic corresponding to the interaction actions contained in a target interactive advertisement protocol into the target interactive advertisement template, and displaying interactive advertisements corresponding to the target interactive advertisement template to a user through a preset interface by a client.
S112: the client acquires the interactive action executed by the user based on the target interactive advertisement and responds to the jump logic corresponding to the interactive action.
Wherein, the target interactive advertisement is: and the interactive advertisement corresponds to the target interactive advertisement template.
In summary, compared with the prior art, the server generates the interactive advertisement template by utilizing the combination of the rendering component and the interactive component, so that the manufacturing cost of the interactive advertisement is effectively reduced, the template is not required to be manufactured again during the interactive advertisement updating iteration, only the information in the rendering component and the interactive component is required to be reconfigured, the technology implementation cost is low, and an effective basis is provided for the large-scale application and the rapid updating iteration of the interactive advertisement. The client terminal selects a target interactive advertisement template from all the interactive advertisement templates based on the target interactive advertisement protocol, loads the target interactive advertisement template, and can realize the iterative update of the interactive advertisement without the support of the client terminal update version. Therefore, by using the scheme of the embodiment, the interactive advertisement can be updated in a rapid iteration manner.
Fig. 2 is a schematic diagram of an interactive advertisement delivery method, applied to a server, provided in an embodiment of the present application, including the following steps:
s201: and under the condition that a template access request sent by the client is received, sending each interactive advertisement template to the client.
The interactive advertisement template is obtained by combining a preset rendering component and an interactive component and is provided with a corresponding identifier.
S202: for each interactive advertisement template, configuring information required by the interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template.
The information comprises materials, interaction actions and jump logic corresponding to the interaction actions, and the interaction advertisement protocol comprises identification, information and throwing conditions of the interaction advertisement template.
S203: under the condition that the flow information sent by the client is received, selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from all interactive advertisement protocols as a target interactive advertisement protocol.
S204: and sending the target interactive advertisement protocol to the client, triggering the client to load the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template.
Wherein, the target interactive advertisement template is: the identity of the interactive advertisement template is the same as the identity contained in the targeted interactive advertisement protocol.
In summary, compared with the prior art, the interactive advertisement template is generated by combining the rendering component and the interactive component, so that the manufacturing cost of the interactive advertisement is effectively reduced, the template is not required to be manufactured again during interactive advertisement updating iteration, only the information in the rendering component and the interactive component is required to be reconfigured, the technical implementation cost is low, and an effective basis is provided for large-scale application and rapid updating iteration of the interactive advertisement. The client terminal selects a target interactive advertisement template from all the interactive advertisement templates based on the target interactive advertisement protocol, loads the target interactive advertisement template, and can realize the iterative update of the interactive advertisement without the support of the client terminal update version. Therefore, by using the scheme of the embodiment, the interactive advertisement can be updated in a rapid iteration manner.
As shown in fig. 3, a schematic diagram of another interactive advertisement delivery method provided in an embodiment of the present application is applied to a client, and includes the following steps:
s301: and sending a template access request to the server according to a preset time interval.
S302: and caching each interactive advertisement template sent by the server based on the template access request to the local.
Wherein, each interactive advertisement template is provided with a corresponding mark.
S303: and sending the flow information to the server, and receiving a target interactive advertisement protocol sent by the server based on the flow information.
S304: and selecting an interactive advertisement template with the same identification as that contained in the target interactive advertisement protocol from all the locally pre-stored interactive advertisement templates as the target interactive advertisement template.
S305: loading a target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template.
In summary, each interactive advertisement template is obtained from the server in advance, so as to preload the interactive advertisement templates, and the interactive advertisement templates with the same identification as that contained in the target interactive advertisement protocol are selected from the interactive advertisement templates to be used as the target interactive advertisement templates. Therefore, by using the scheme of the embodiment, the interactive advertisement can be updated in a rapid iteration manner.
The embodiment of the application provides a server and a client, which correspond to the interactive advertisement delivery method provided by the embodiment of the application.
As shown in fig. 4, an architecture diagram of a server according to an embodiment of the present application includes:
a template construction unit 401, configured to send each interactive advertisement template to the client when receiving a template access request sent by the client; the interactive advertisement template is obtained by combining a preset rendering component and an interactive component and is provided with a corresponding identifier.
The template construction unit 401 specifically is configured to: packaging each interactive advertisement template to obtain a compressed package; and sending the compressed packet to the client.
A protocol construction unit 402, configured to, for each interactive advertisement template, configure information required by an interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generate an interactive advertisement protocol corresponding to the interactive advertisement template; the information comprises materials, interaction actions and jump logic corresponding to the interaction actions; the interactive advertisement protocol includes identification, information and delivery conditions of the interactive advertisement template.
And the protocol selection unit 403 is configured to, when receiving the traffic information sent by the client, select, from among the interactive advertisement protocols, an interactive advertisement protocol whose delivery condition can be satisfied by the traffic information, as a target interactive advertisement protocol.
The traffic information includes a region where the client is located, and the protocol selection unit 403 is specifically configured to: for each interactive advertisement protocol, analyzing the throwing conditions to obtain the throwing area of the interactive advertisement; and selecting the interactive advertisement protocol of which the putting area covers the region where the client is located from all the interactive advertisement protocols as the interactive advertisement protocol.
The advertisement putting unit 404 is configured to send the target interactive advertisement protocol to the client, trigger the client to load the target interactive advertisement template, and write information contained in the target interactive advertisement protocol into the target interactive advertisement template; the target interactive advertisement template is as follows: the identity of the interactive advertisement template is the same as the identity contained in the targeted interactive advertisement protocol.
In summary, compared with the prior art, the interactive advertisement template is generated by combining the rendering component and the interactive component, so that the manufacturing cost of the interactive advertisement is effectively reduced, the template is not required to be manufactured again during interactive advertisement updating iteration, only the information in the rendering component and the interactive component is required to be reconfigured, the technical implementation cost is low, and an effective basis is provided for large-scale application and rapid updating iteration of the interactive advertisement. The client terminal selects a target interactive advertisement template from all the interactive advertisement templates based on the target interactive advertisement protocol, loads the target interactive advertisement template, and can realize the iterative update of the interactive advertisement without the support of the client terminal update version. Therefore, by using the scheme of the embodiment, the interactive advertisement can be updated in a rapid iteration manner.
As shown in fig. 5, an architecture diagram of a client according to an embodiment of the present application includes:
an access unit 501, configured to send a template access request to a server at a preset time interval.
The caching unit 502 is configured to cache each interactive advertisement template sent by the server based on the template access request to a local area; wherein, each interactive advertisement template is provided with a corresponding mark.
And a sending unit 503, configured to send the traffic information to the server, and receive a target interactive advertisement protocol sent by the server based on the traffic information.
The template selecting unit 504 is configured to select, from among the locally pre-stored interactive advertisement templates, an interactive advertisement template whose identifier is the same as the identifier included in the target interactive advertisement protocol, as the target interactive advertisement template.
The loading unit 505 is configured to load the target interactive advertisement template, and write information contained in the target interactive advertisement protocol into the target interactive advertisement template.
A response unit 506, configured to obtain an interaction performed by the user based on the target interactive advertisement, and respond to jump logic corresponding to the interaction; wherein, the target interactive advertisement is: and the interactive advertisement corresponds to the target interactive advertisement template.
In summary, each interactive advertisement template is obtained from the server in advance, so as to preload the interactive advertisement templates, and the interactive advertisement templates with the same identification as that contained in the target interactive advertisement protocol are selected from the interactive advertisement templates to be used as the target interactive advertisement templates. Therefore, by using the scheme of the embodiment, the interactive advertisement can be updated in a rapid iteration manner.
The functions described in the methods of the present application, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computing device readable storage medium. Based on such understanding, a portion of the embodiments of the present application that contributes to the prior art or a portion of the technical solution may be embodied in the form of a software product stored in a storage medium, comprising several instructions for causing a computing device (which may be a personal computer, a server, a mobile computing device or a network device, etc.) to perform all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
In this specification, each embodiment is described in a progressive manner, and each embodiment is mainly described in a different point from other embodiments, so that the same or similar parts between the embodiments are referred to each other.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (7)
1. An interactive advertisement delivery method is characterized by being applied to a server and comprising the following steps:
under the condition that a template access request sent by a client is received, sending each interactive advertisement template to the client; the interactive advertisement template is obtained by combining a preset rendering component and an interactive component, and is provided with corresponding identifications, the rendering component is used for configuring materials displayed at different time points according to a display time axis of the interactive advertisement, and the interactive component is used for configuring interactive actions of the interactive advertisement and jump logic corresponding to the interactive actions;
for each interactive advertisement template, configuring information required by an interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template; the information comprises materials, interaction actions and jump logic corresponding to the interaction actions; the interactive advertisement protocol comprises an identification of the interactive advertisement template, the information and the throwing condition;
under the condition that the flow information sent by the client is received, selecting an interactive advertisement protocol of which the delivery condition can be met by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol;
the target interactive advertisement protocol is sent to the client, the client is triggered to load a target interactive advertisement template, and information contained in the target interactive advertisement protocol is written into the target interactive advertisement template; the target interactive advertisement template is as follows: identifying an interactive advertisement template identical to the identification contained in the target interactive advertisement protocol;
the sending each interactive advertisement template to the client comprises:
packaging each interactive advertisement template to obtain a compressed package;
transmitting the compressed packet to the client;
the flow information comprises the region where the client is located; and selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol, wherein the interactive advertisement protocol comprises the following steps:
analyzing the throwing conditions for each interactive advertisement protocol to obtain the throwing area of the interactive advertisement;
and selecting an interactive advertisement protocol of which the putting area covers the region where the client is positioned from the interactive advertisement protocols as a target interactive advertisement protocol.
2. The interactive advertisement putting method is characterized by being applied to a client and comprising the following steps of:
sending a template access request to a server according to a preset time interval;
caching each interactive advertisement template sent by the server based on the template access request to the local; each interactive advertisement template is provided with a corresponding identifier, the interactive advertisement templates are obtained by combining a preset rendering assembly and an interactive assembly, the rendering assembly is used for configuring materials displayed at different time points according to a display time axis of the interactive advertisement, and the interactive assembly is used for configuring interactive actions of the interactive advertisement and jump logic corresponding to the interactive actions;
the method comprises the steps that flow information is sent to a server, and a target interactive advertisement protocol sent by the server based on the flow information is received, wherein the flow information comprises a region where a client is located, the target interactive advertisement protocol is obtained by analyzing a putting condition for each interactive advertisement protocol by the server to obtain a putting region of an interactive advertisement, and the putting region is selected from the interactive advertisement protocols to cover the region where the client is located;
selecting an interactive advertisement template with the same identification as that contained in the target interactive advertisement protocol from the locally pre-stored interactive advertisement templates, and taking the interactive advertisement template as a target interactive advertisement template;
loading the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template;
the caching, to the local, the server based on each interactive advertisement template sent by the template access request, including:
decompressing the compression packet sent by the server based on the template access request to obtain each interactive advertisement template;
and caching each interactive advertisement template locally.
3. The method as recited in claim 2, further comprising:
acquiring interaction actions executed by a user based on a target interaction advertisement, and responding to jump logic corresponding to the interaction actions; wherein, the target interactive advertisement is: and the interactive advertisement corresponds to the target interactive advertisement template.
4. A server, comprising:
the template construction unit is used for sending each interactive advertisement template to the client under the condition of receiving a template access request sent by the client; the interactive advertisement template is obtained by combining a preset rendering component and an interactive component, and is provided with corresponding identifications, the rendering component is used for configuring materials displayed at different time points according to a display time axis of the interactive advertisement, and the interactive component is used for configuring interactive actions of the interactive advertisement and jump logic corresponding to the interactive actions;
the protocol construction unit is used for configuring information required by the interactive advertisement corresponding to the interactive advertisement template in the components required by the interactive advertisement template and generating an interactive advertisement protocol corresponding to the interactive advertisement template; the information comprises materials, interaction actions and jump logic corresponding to the interaction actions; the interactive advertisement protocol comprises an identification of the interactive advertisement template, the information and the throwing condition;
the protocol selection unit is used for selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from the interactive advertisement protocols under the condition of receiving the flow information sent by the client, and taking the interactive advertisement protocol as a target interactive advertisement protocol;
the advertisement putting unit is used for sending the target interactive advertisement protocol to the client, triggering the client to load the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template; the target interactive advertisement template is as follows: identifying an interactive advertisement template identical to the identification contained in the target interactive advertisement protocol;
the template construction unit is specifically used for:
packaging each interactive advertisement template to obtain a compressed package;
transmitting the compressed packet to the client;
the protocol selection unit is specifically configured to:
analyzing the throwing conditions for each interactive advertisement protocol to obtain the throwing area of the interactive advertisement;
and selecting an interactive advertisement protocol of which the delivery area covers the region where the client is located from the interactive advertisement protocols as a target interactive advertisement protocol, wherein the flow information comprises the region where the client is located.
5. A client, comprising:
the access unit is used for sending a template access request to the server according to a preset time interval;
the caching unit is used for caching each interactive advertisement template sent by the server based on the template access request to the local; each interactive advertisement template is provided with a corresponding identifier, the interactive advertisement templates are obtained by combining a preset rendering assembly and an interactive assembly, the rendering assembly is used for configuring materials displayed at different time points according to a display time axis of the interactive advertisement, and the interactive assembly is used for configuring interactive actions of the interactive advertisement and jump logic corresponding to the interactive actions;
the sending unit is used for sending flow information to the server and receiving a target interactive advertisement protocol sent by the server based on the flow information, wherein the flow information comprises a region where a client is located, the target interactive advertisement protocol is obtained by analyzing a putting condition for each interactive advertisement protocol by the server to obtain a putting region of an interactive advertisement, and the putting region is selected from the interactive advertisement protocols to cover the region where the client is located;
the template selection unit is used for selecting an interactive advertisement template with the same identification as the identification contained in the target interactive advertisement protocol from the locally pre-stored interactive advertisement templates as a target interactive advertisement template;
the loading unit is used for loading the target interactive advertisement template and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template;
the buffer unit is specifically configured to:
decompressing the compression packet sent by the server based on the template access request to obtain each interactive advertisement template;
and caching each interactive advertisement template locally.
6. The client of claim 5, further comprising:
the response unit is used for acquiring interaction actions executed by a user based on the target interaction advertisement and responding to jump logic corresponding to the interaction actions; wherein, the target interactive advertisement: and the interactive advertisement corresponds to the target interactive advertisement template.
7. An interactive advertising system, comprising:
a server and a client;
the server is used for:
under the condition that a template access request sent by the client is received, sending each interactive advertisement template to the client; the interactive advertisement template is obtained by combining a preset rendering component and an interactive component, and is provided with corresponding identifications, the rendering component is used for configuring materials displayed at different time points according to a display time axis of the interactive advertisement, and the interactive component is used for configuring interactive actions of the interactive advertisement and jump logic corresponding to the interactive actions;
for each interactive advertisement template, configuring information required by an interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template; the information comprises materials, interaction actions and jump logic corresponding to the interaction actions; the interactive advertisement protocol comprises an identification of the interactive advertisement template, the information and the throwing condition;
under the condition that the flow information sent by the client is received, selecting an interactive advertisement protocol of which the delivery condition can be met by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol;
transmitting the target interactive advertisement protocol to the client;
the sending each interactive advertisement template to the client comprises:
packaging each interactive advertisement template to obtain a compressed package;
transmitting the compressed packet to the client;
the flow information comprises the region where the client is located; and selecting an interactive advertisement protocol with the delivery condition being satisfied by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol, wherein the interactive advertisement protocol comprises the following steps:
analyzing the throwing conditions for each interactive advertisement protocol to obtain the throwing area of the interactive advertisement;
selecting an interactive advertisement protocol of which the putting area covers the region where the client is located from the interactive advertisement protocols as a target interactive advertisement protocol;
the client is configured to:
sending the template access request to the server according to a preset time interval;
caching each interactive advertisement template sent by the server based on the template access request to the local;
the flow information is sent to the server, and a target interactive advertisement protocol sent by the server based on the flow information is received;
selecting an interactive advertisement template with the same identification as that contained in the target interactive advertisement protocol from the locally pre-stored interactive advertisement templates, and taking the interactive advertisement template as a target interactive advertisement template;
loading the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template;
the caching, to the local, the interactive advertisement templates sent by the server based on the template access request includes:
decompressing the compression packet sent by the server based on the template access request to obtain each interactive advertisement template;
and caching each interactive advertisement template to the local.
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| CN106776674A (en) * | 2016-10-13 | 2017-05-31 | 上海拓畅信息技术有限公司 | A kind of advertisement delivery system and method |
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