CN107944908A - Advertisement delivery method and device on line based on geographical location - Google Patents
Advertisement delivery method and device on line based on geographical location Download PDFInfo
- Publication number
- CN107944908A CN107944908A CN201711137593.6A CN201711137593A CN107944908A CN 107944908 A CN107944908 A CN 107944908A CN 201711137593 A CN201711137593 A CN 201711137593A CN 107944908 A CN107944908 A CN 107944908A
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- geographical location
- precious
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- advertising message
- mark
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides advertisement delivery method on a kind of line based on geographical location, this method includes：Response user clicks on a certain request for seeking precious mark on electronic map；When in the range of the pre-determined distance centered on the geographical location for seeking precious mark is in the user current location, advertising message of the precious mark in server background configuration is sought described in displaying；Response user clicks on the request of certain advertising message, shows the prize information that this advertising message is configured in server background.Present invention also offers ad distribution device on a kind of line based on geographical location, this method is big with the click volume for launching advertisement, and advertising effect is good, it is interactive strong, recognized with helping to strengthen understanding of the user to promotion item, advertisement it is of low cost, it is not necessary to substantial amounts of manpower and materials.
Description
Technical field
The invention belongs to information publishing technology field, advertisement delivery method and dress more particularly on the line based on geographical location
Put.
Background technology
The basic function of advertisement is exactly recognizing ability.By advertisement, consumer's awareness and understanding extensive stock can be helped
Trade mark, performance, purposes, use and maintenance method, the purchase item content such as place and purchasing method, price, so as to play transmission letter
Breath, links up the effect of production and marketing.It as the saying goes, goods must publicize well ingeniously.Advertisement plays very important effect in the sale of commodity.
Advertisement on the line of especially various approach.
Turn to the scientific and technological progress of representative and the innovation of modern commercial pattern with information, the form of advertisement is more and more on line
Sample, interactivity, the interest of advertisement are all very weak on current line, and the participation of user is bad, and advertising effect is not
Substantially.Present applicant proposes by way of seeking treasured on line, by realizing advertisement position on default line, with reference to LBS technologies, specifying
Hot spot commercial circle setting line on advertisement position, user obtains precious deposits by way of clicking on advertisement, for advertising company, except obtaining
Take outside ad click, moreover it is possible to distribute prize, stimulate user to go to consumption.The new model of advertisement on line is opened up.
The content of the invention
The present invention is very weak for the interactivity of advertisement, interest in the prior art, and the participation of user is bad, extensively
Accuse the effect of publicity unobvious, it is proposed that advertisement delivery method and device on the line based on geographical location.
Specifically, the present invention provides advertisement delivery method on a kind of line based on geographical location.This method includes：
Response user clicks on a certain request for seeking precious mark on electronic map；
When in the range of the pre-determined distance centered on the geographical location for seeking precious mark is in the user current location,
Advertising message of the precious mark in server background configuration is sought described in displaying；
Response user clicks on the request of certain advertising message, shows the prize-winning that this advertising message is configured in server background
Information.
Further as above-mentioned technical proposal is improved, and the treasured of seeking is identified as precious case symbol.
Further as above-mentioned technical proposal is improved, and the advertising message includes：Text information, pictorial information, voice
Information and video information.
Further as above-mentioned technical proposal is improved, and the prize information includes：Corresponding to whether getting the winning number in a bond and getting the winning number in a bond
Prize；The prize includes：Electronics red packet and electronic coupons.
Further as above-mentioned technical proposal is improved, and the response user clicks on the request of certain advertising message, displaying
This advertising message further includes after the prize information that server background configures：Every advertisement in advertising message is corresponding
Prize information is presented to user with preset time period.
Specifically, present invention also offers ad distribution device on a kind of line based on geographical location.The device includes：
Precious module is sought, a certain request for seeking precious mark on electronic map is clicked on for responding user；
Judgment module, for judging whether the geographical location for seeking precious mark is in centered on the user current location
Pre-determined distance in the range of；
Advertising display module, for showing the advertising message for seeking precious mark in server background configuration；
Prize drawing module, the request of certain advertising message is clicked on for responding user, shows this advertising message in server
The prize information of backstage configuration.
Further as above-mentioned technical proposal is improved, and is further included：Precious seniority among brothers and sisters module is sought, for Dynamic Announce current map
In the range of user's ranking list of prize is got in preset time.
Further as above-mentioned technical proposal is improved, and is further included：Advertisement module is launched, for showing commercial docking personnel
Contact method.
Further as above-mentioned technical proposal is improved, and is further included：Booty point management module, advertisement is launched for managing
Placement position, release time and dispensing frequency information.
Further as above-mentioned technical proposal is improved, and is further included：Prize management module, for the electricity being drawn into user
Sub- red packet carries out embodying management and electronic coupons carry out exchange management.
Using technical solution provided by the invention, compared with existing known technology, at least have as follows
Beneficial effect：
(1) due to there is the excitation of prize, launch that the click volume of advertisement is big, and advertising effect is good.
(2) it is interactive strong, recognized with understanding of the reinforcement user to promotion item is helped.
(3) advertisement is of low cost, it is not necessary to substantial amounts of manpower and materials.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore be not construed as pair
The restriction of scope, for those of ordinary skill in the art, without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is the flow signal of advertisement delivery method on a kind of line based on geographical location of one embodiment of the invention proposition
Figure；
Fig. 2 is that the flow of advertisement delivery method on a kind of line based on geographical location of another embodiment of the present invention proposition is shown
It is intended to；
Fig. 3 is the structural representation of ad distribution device on a kind of line based on geographical location of one embodiment of the invention proposition
Figure；
Fig. 4 is that the structure of ad distribution device on a kind of line based on geographical location of another embodiment of the present invention proposition is shown
It is intended to.
Main element symbol description：
101- seeks precious module；102- judgment modules；103- advertising display modules；104- prize drawing modules；105- seeks precious seniority among brothers and sisters
Module；106- launches advertisement module；107- booty point management module；108- prize management modules.
Embodiment
Hereinafter, the various embodiments of the disclosure will be described more fully.The disclosure can have various embodiments, and
It can adjust and change wherein.It should be understood, however, that：There is no the various embodiments of the disclosure are limited to spy disclosed herein
Determine the intention of embodiment, but the disclosure should be interpreted as covering in the spirit and scope for the various embodiments for falling into the disclosure
All adjustment, equivalent and/or alternatives.
Hereinafter, disclosed in the term " comprising " that can be used in the various embodiments of the disclosure or " may include " instruction
Function, operation or the presence of element, and do not limit the increase of one or more functions, operation or element.In addition, such as exist
Used in the various embodiments of the disclosure, term " comprising ", " having " and its cognate are meant only to represent special characteristic, number
Word, step, operation, the combination of element, component or foregoing item, and be understood not to exclude first one or more other
Feature, numeral, step, operation, element, component or foregoing item combination presence or one or more features of increase, numeral,
Step, operation, element, component or foregoing item combination possibility.
In the various embodiments of the disclosure, statement " at least one in A or/and B " includes the word listed file names with
Any combinations or all combinations." A or B " or " at least one in A or/and B " may include A, may include B or can for example, statement
Including A and B both.
The statement (" first ", " second " etc.) used in the various embodiments of the disclosure can be modified in various implementations
Various constituent element in example, but respective sets can not be limited into element.For example, presented above be not intended to limit the suitable of the element
Sequence and/or importance.The purpose presented above for being only used for differentiating an element and other elements.For example, the first user fills
Put and indicate different user device with second user device, although the two is all user apparatus.For example, each of the disclosure is not being departed from
In the case of the scope of kind embodiment, the first element is referred to alternatively as the second element, and similarly, the second element is also referred to as first
Element.
It should be noted that：, can be by the first composition member if a constituent element ' attach ' to another constituent element by description
Part is directly connected to the second constituent element, and " connection " the 3rd can be formed between the first constituent element and the second constituent element
Element.On the contrary, when a constituent element " being directly connected to " is arrived another constituent element, it will be appreciated that be in the first constituent element
And second be not present the 3rd constituent element between constituent element.
The term " user " used in the various embodiments of the disclosure, which may indicate that, to be used the people of electronic device or uses electricity
The device (for example, artificial intelligence electronic device) of sub-device.
The term used in the various embodiments of the disclosure is only used for the purpose of description specific embodiment and not anticipates
In the various embodiments of the limitation disclosure.As used herein, singulative is intended to also include plural form, unless context is clear
Chu it is indicated otherwise.Unless otherwise defined, otherwise all terms (including technical term and scientific terminology) used herein have
There is the implication identical with the various normally understood implications of embodiment one skilled in the art of the disclosure.The term
(term such as limited in the dictionary generally used) is to be interpreted as having and situational meaning in the related technical field
Identical implication and the implication of Utopian implication or overly formal will be interpreted as having, unless in the various of the disclosure
It is clearly defined in embodiment.
Embodiment 1
As shown in Figure 1, an embodiment of the present invention provides advertisement delivery method on a kind of line based on geographical location, this method
Include the following steps：
S101, response user click on a certain request for seeking precious mark on electronic map.
It is specially precious case symbol to seek precious mark, and can be directly acquainted with ad distribution platform on line using precious case symbol user is
A treasure hunt game, user opens precious case and is possible to obtain relevant prize, so as to encourage user the more to participate in advertisement on the line
Distribution platform.
S102, the pre-determined distance scope centered on the geographical location for seeking precious mark is in the user current location
Advertising message of the precious mark in server background configuration is sought when interior, described in displaying.
User can only open the precious case in the range of the pre-determined distance centered on user current location.
Advertising message includes：Text information, pictorial information, voice messaging and video information.
Advertising message preferably uses pictorial information, and pictorial information is more directly perceived, and transmitted data amount is small, is conducive to save user
Data traffic.
S103, response user click on the request of certain advertising message, show that this advertising message is configured in server background
Prize information.
User can only select certain advertising message to click on to draw a lottery, and winning results can be immediately presented to user.
Winning results includes：Prize corresponding to whether getting the winning number in a bond and getting the winning number in a bond；The prize includes：Electronics red packet and electronics
Reward voucher.
The concrete application scene of present embodiment is that user's first is swept by the sweeping for wechat program on smart mobile phone
Or search and the corresponding entrance Quick Response Code of precious wechat small routine is sought on functionality scan line, seeking precious wechat small routine on line is based on wechat
Open platform, it is that one kind need not download the i.e. workable application of installation, realizes the dream of application " within reach ".Using
Front end wechat small routine adds the mode of rear end PC precious deposits management backstage servers, builds and seeks precious platform.User is swept by Quick Response Code
Retouch into advertising function seek precious trivial games after, show on the electronic map treasured case, user is by clicking on map
Precious case seeks the travel of treasured to open.User can only open the precious case in the range of the pre-determined distance centered on current location, and user opens
After precious case, corresponding advertising message is ejected on mobile phone interface, which is multiple advertising pictures information, is believed per pictures
The advertisement promotion information of the corresponding different commodity of breath, user can only select a certain in multiple advertising pictures information to click on, when certain
After one advertising pictures are clicked, the corresponding prize information of advertising pictures background server is ejected on mobile phone screen.In user
After prize, relevant prize can be shown in individual center interface.
Embodiment 2
As shown in Fig. 2, an embodiment of the present invention provides advertisement delivery method on line of the another kind based on geographical location, the party
Method includes the following steps：
S201, response user click on a certain request for seeking precious mark on electronic map.
It is specially precious case symbol to seek precious mark, and can be directly acquainted with ad distribution platform on line using precious case symbol user is
A treasure hunt game, user opens precious case and is possible to obtain relevant prize, so as to encourage user the more to participate in advertisement on the line
Distribution platform.
S202, the pre-determined distance scope centered on the geographical location for seeking precious mark is in the user current location
Advertising message of the precious mark in server background configuration is sought when interior, described in displaying.
User can only open the precious case in the range of the pre-determined distance centered on user current location.
Advertising message includes：Text information, pictorial information, voice messaging and video information.
Advertising message preferably uses pictorial information, and pictorial information is more directly perceived, and transmitted data amount is small, is conducive to save user
Data traffic.
S203, response user click on the request of certain advertising message, show that this advertising message is configured in server background
Prize information.
User can only select certain advertising message to click on to draw a lottery, and winning results can be immediately presented to user.
Winning results includes：Prize corresponding to whether getting the winning number in a bond and getting the winning number in a bond；The prize includes：Electronics red packet and electronics
Reward voucher.
S204, by the corresponding prize information of every advertisement in advertising message be presented to user with preset time period.
User would like to know in the other several advertisements whether do not clicked on when certain advertising message of click is not got the winning number in a bond
Prize, can be presented to user, to encourage the participation of user's higher by every advertising message corresponding prize information short time.
Embodiment 3
As shown in figure 3, an embodiment of the present invention provides ad distribution device on a kind of line based on geographical location, the device
Including：
Precious module 101 is sought, a certain request for seeking precious mark on electronic map is clicked on for responding user；
Judgment module 102, for judge the geographical location for seeking precious mark whether in the user current location be
In the range of the pre-determined distance at center；
Advertising display module 103, for showing the advertising message for seeking precious mark in server background configuration；
Prize drawing module 104, the request of certain advertising message is clicked on for responding user, shows that this advertising message is servicing
The prize information of device backstage configuration.
Embodiment 4
As shown in figure 4, an embodiment of the present invention provides ad distribution device on line of the another kind based on geographical location, the dress
Put including：
Precious module 101 is sought, a certain request for seeking precious mark on electronic map is clicked on for responding user.
Judgment module 102, for judge the geographical location for seeking precious mark whether in the user current location be
In the range of the pre-determined distance at center.
Advertising display module 103, for showing the advertising message for seeking precious mark in server background configuration.
Prize drawing module 104, the request of certain advertising message is clicked on for responding user, shows that this advertising message is servicing
The prize information of device backstage configuration.
Precious seniority among brothers and sisters module 105 is sought, for getting the user of prize in preset time in the range of Dynamic Announce current map
Ranking list.
Advertisement module 106 is launched, for showing the contact method of commercial docking personnel.
Booty point management module 107, for managing the placement position for launching advertisement, release time and launching frequency letter
Breath.
Prize management module 108, the electronics red packet for being drawn into user carry out embodying management and electronic coupons
Carry out exchange management.
It will be appreciated by those skilled in the art that attached drawing is a schematic diagram for being preferable to carry out scene, module in attached drawing or
Flow is not necessarily implemented necessary to the present invention.
It will be appreciated by those skilled in the art that the module in device in implement scene can be described according to implement scene into
Row is distributed in the device of implement scene, can also carry out one or more dresses that respective change is disposed other than this implement scene
In putting.The module of above-mentioned implement scene can be merged into a module, can also be further split into multiple submodule.
The invention described above sequence number is for illustration only, does not represent the quality of implement scene.Disclosed above is only the present invention
Several specific implementation scenes, still, the present invention is not limited to this, and the changes that any person skilled in the art can think of is all
Protection scope of the present invention should be fallen into.
Claims (10)
1. advertisement delivery method on a kind of line based on geographical location, it is characterised in that this method includes：
Response user clicks on a certain request for seeking precious mark on electronic map；
When in the range of the pre-determined distance centered on the geographical location for seeking precious mark is in the user current location, displaying
The advertising message that precious mark is sought in server background configuration；
Response user clicks on the request of certain advertising message, shows the prize-winning letter that this advertising message is configured in server background
Breath.
2. advertisement delivery method on the line according to claim 1 based on geographical location, it is characterised in that described to seek precious mark
Know for precious case symbol.
3. advertisement delivery method on the line according to claim 1 based on geographical location, it is characterised in that the advertisement letter
Breath includes：Text information, pictorial information, voice messaging and video information.
4. advertisement delivery method on the line according to claim 1 based on geographical location, it is characterised in that the letter of getting the winning number in a bond
Breath includes：Prize corresponding to whether getting the winning number in a bond and getting the winning number in a bond；The prize includes：Electronics red packet and electronic coupons.
5. advertisement delivery method on the line according to claim 1 based on geographical location, it is characterised in that the response is used
The request of certain advertising message is clicked at family, shows that this advertising message is also wrapped after the prize information that server background configures
Include：The corresponding prize information of every advertisement in advertising message is presented to user with preset time period.
6. ad distribution device on a kind of line based on geographical location, it is characterised in that the device includes：
Precious module is sought, a certain request for seeking precious mark on electronic map is clicked on for responding user；
Judgment module, for judging whether the geographical location for seeking precious mark is pre- centered on the user current location
If in distance range；
Advertising display module, for showing the advertising message for seeking precious mark in server background configuration；
Prize drawing module, the request of certain advertising message is clicked on for responding user, shows this advertising message in server background
The prize information of configuration.
7. ad distribution device on the line according to claim 6 based on geographical location, it is characterised in that further include：Seek
Treasured seniority among brothers and sisters module, for getting user's ranking list of prize in preset time in the range of Dynamic Announce current map.
8. ad distribution device on the line according to claim 6 based on geographical location, it is characterised in that further include：Throw
Advertisement module is put, for showing the contact method of commercial docking personnel.
9. ad distribution device on the line according to claim 6 based on geographical location, it is characterised in that further include：Hide
Treasured point management module, for managing the placement position for launching advertisement, release time and launching frequency information.
10. ad distribution device on the line according to claim 6 based on geographical location, it is characterised in that further include：Prize
Product management module, the electronics red packet for being drawn into user carries out embodying management and electronic coupons carry out exchange management.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711137593.6A CN107944908A (en) | 2017-11-16 | 2017-11-16 | Advertisement delivery method and device on line based on geographical location |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711137593.6A CN107944908A (en) | 2017-11-16 | 2017-11-16 | Advertisement delivery method and device on line based on geographical location |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107944908A true CN107944908A (en) | 2018-04-20 |
Family
ID=61932501
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711137593.6A Pending CN107944908A (en) | 2017-11-16 | 2017-11-16 | Advertisement delivery method and device on line based on geographical location |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107944908A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109150950A (en) * | 2018-05-28 | 2019-01-04 | 马鞍山马文化传媒有限公司 | A kind of advertisement sending method surpassed based on quotient |
| CN109509025A (en) * | 2018-11-01 | 2019-03-22 | 河南大网科技发展有限公司 | A kind of business model based on outdoor collaboration |
| CN112200617A (en) * | 2020-10-29 | 2021-01-08 | 支付宝(杭州)信息技术有限公司 | Service providing method and device and electronic equipment |
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| CN102253965A (en) * | 2011-06-02 | 2011-11-23 | 李郁文 | System and method for receiving or releasing information |
| CN105306506A (en) * | 2014-07-16 | 2016-02-03 | 腾讯科技（深圳）有限公司 | Online advertising release method and online advertising release system |
| CN106204149A (en) * | 2016-07-15 | 2016-12-07 | 深圳市传扬网络技术开发有限公司 | A kind of paid advertisement delivery system based on electronic chart and dissemination method thereof |
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| CN109150950A (en) * | 2018-05-28 | 2019-01-04 | 马鞍山马文化传媒有限公司 | A kind of advertisement sending method surpassed based on quotient |
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