CN109978629B - Advertisement putting method and device, electronic equipment and storage medium - Google Patents

Advertisement putting method and device, electronic equipment and storage medium Download PDF

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CN109978629B
CN109978629B CN201910256328.2A CN201910256328A CN109978629B CN 109978629 B CN109978629 B CN 109978629B CN 201910256328 A CN201910256328 A CN 201910256328A CN 109978629 B CN109978629 B CN 109978629B
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advertisement
configuration information
data
information
target
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CN109978629A (en
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康思为特
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Beijing Kingsoft Internet Security Software Co Ltd
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Beijing Kingsoft Internet Security Software Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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Abstract

The embodiment of the invention discloses an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium, relates to the technical field of computers, and can effectively improve advertisement putting efficiency. The method comprises the following steps: obtaining advertisement putting configuration information, wherein the advertisement putting configuration information comprises at least one of the following: advertisement series configuration information, advertisement group configuration information, advertisement configuration information; based on the target language, performing data integration on the advertisement delivery configuration information according to a format which is obtained in advance and is specified by an advertisement platform, so as to obtain target configuration information; the data integration includes at least one of: data structure integration and data logic integration; and sending the target configuration information to the advertisement platform so that the advertisement platform creates a corresponding advertisement according to the target configuration information. The invention can be used in network advertisement putting.

Description

Advertisement putting method and device, electronic equipment and storage medium
Technical Field
The present invention relates to the field of computer technologies, and in particular, to an advertisement delivery method and apparatus, an electronic device, and a storage medium.
Background
With the development of computer and internet technologies, networks have become an important way for people to obtain information. More and more vendors will choose to advertise on large websites and social media. When the advertisement is put in, a manufacturer can submit an advertisement scheme according to a mode specified by an advertisement platform of a website and social media, and the advertisement platform can automatically play corresponding advertisements on the network according to the advertisement scheme submitted by the manufacturer.
In the related art, most of the advertisement delivery interfaces provided by the advertisement platform for manufacturers are based on php, python, java, ruby and other traditional languages, and if the manufacturers use languages which are not supported by the advertisement platform, such as go language, etc., a large amount of complex work is required during advertisement delivery, and the advertisement delivery efficiency is greatly reduced.
Disclosure of Invention
In view of this, embodiments of the present invention provide an advertisement delivery method, an advertisement delivery device, an electronic device, and a storage medium, which can effectively improve advertisement delivery efficiency.
In a first aspect, an embodiment of the present invention provides an advertisement delivery method, including: obtaining advertisement putting configuration information, wherein the advertisement putting configuration information comprises at least one of the following: advertisement series configuration information, advertisement group configuration information, advertisement configuration information; based on the target language, performing data integration on the advertisement delivery configuration information according to a format specified by a pre-acquired advertisement platform, so as to obtain target configuration information; the data integration includes at least one of: data structure integration and data logic integration; and sending the target configuration information to the advertisement platform so that the advertisement platform creates a corresponding advertisement according to the target configuration information.
Optionally, the obtaining advertisement delivery configuration information includes: acquiring the advertisement putting configuration information input by a user; or acquiring the pre-stored advertisement putting configuration information.
Optionally, the performing, based on the target language, data integration on the advertisement delivery configuration information according to a format specified by an advertisement platform, so as to obtain the target configuration information includes: respectively acquiring language specification information of the target language and data structure specification information of the advertisement platform; performing data logic integration on the advertisement putting configuration information according to the language specification information to obtain first intermediate data; and performing data structure integration on the first intermediate data according to the data structure specification information to obtain the target configuration information.
Optionally, the performing data logic integration on the advertisement delivery configuration information according to the language specification information includes: determining whether the data logic in the advertisement placement configuration information is consistent with the data logic of the target language; and if the two are inconsistent, keeping effective data in the advertisement delivery configuration information, and converting the data logic of the effective data into the data logic of the target language.
Optionally, the performing, according to the data structure specification information, data structure integration on the first intermediate data includes: parsing the first intermediate data into user readability data; and repackaging the user readable data according to the data structure specification information.
Optionally, the advertisement configuration information includes a plurality of advertisement titles, a plurality of advertisement copy and a plurality of advertisement material links; after the data integration is performed on the advertisement delivery configuration information according to the format specified by the advertisement platform based on the target language and before the target configuration information is obtained, the method further comprises: and performing permutation and combination iteration on each advertisement title, each advertisement case and each advertisement material link in the advertisement delivery configuration information, wherein each permutation and combination correspondingly generates an advertisement creative.
Optionally, the sending the target configuration information to the advertisement platform, so that the creating, by the advertisement platform, a corresponding advertisement according to the target configuration information includes: and sequentially sending the advertisement series configuration information, the advertisement group configuration information and the advertisement configuration information to the advertisement platform so as to enable the advertisement platform to create the corresponding advertisement series, advertisement group and advertisement.
Optionally, after sending the target configuration information to the advertisement platform, the method further includes: receiving creating feedback information sent by the advertisement platform; analyzing and storing the creating feedback information based on the target language; and when new advertisement putting is needed, editing and modifying the stored creation feedback information to generate new advertisement putting configuration information.
Optionally, analyzing the created feedback information based on the target language includes: eliminating preset symbols in the created feedback information; presetting coding is carried out on the created feedback information after the preset symbols are removed; analyzing the creating feedback information subjected to preset coding into an object of the target language; and determining whether the creating operation is successful according to the analyzed object.
Optionally, storing the created feedback information based on the target language includes: storing the creation feedback information subjected to preset coding into a database; and maintaining the data type, data updating and data state of the created feedback information in the database.
Optionally, the target language includes a GO language.
In a second aspect, an embodiment of the present invention further provides an advertisement delivery apparatus, including: an obtaining unit, configured to obtain advertisement delivery configuration information, where the advertisement delivery configuration information includes at least one of: advertisement series configuration information, advertisement group configuration information, advertisement configuration information; the integration unit is used for integrating the data of the advertisement delivery configuration information based on the target language according to a format specified by a pre-acquired advertisement platform so as to obtain the target configuration information; the data integration includes at least one of: data structure integration and data logic integration; and the sending unit is used for sending the target configuration information to the advertisement platform so that the advertisement platform creates a corresponding advertisement according to the target configuration information.
Optionally, the obtaining unit includes: the first acquisition module is used for acquiring the advertisement putting configuration information input by a user; or the second acquisition module is used for acquiring the pre-stored advertisement putting configuration information.
Optionally, the integration unit includes: the standard acquisition module is used for respectively acquiring language standard information of the target language and data structure standard information of the advertisement platform; the logic integration module is used for performing data logic integration on the advertisement delivery configuration information according to the language specification information to obtain first intermediate data; and the structure integration module is used for performing data structure integration on the first intermediate data according to the data structure specification information to obtain the target configuration information.
Optionally, the logic integration module is specifically configured to: determining whether the data logic in the advertisement placement configuration information is consistent with the data logic of the target language; and if the two are inconsistent, keeping effective data in the advertisement delivery configuration information, and converting the data logic of the effective data into the data logic of the target language.
Optionally, the structure integration module is specifically configured to: parsing the first intermediate data into user readability data; and repackaging the user readable data according to the data structure specification information.
Optionally, the advertisement configuration information includes a plurality of advertisement titles, a plurality of advertisement copy and a plurality of advertisement material links; the device also comprises an iteration unit, which is used for carrying out permutation and combination iteration on each advertisement title, advertisement copy and advertisement material link in the advertisement delivery configuration information after carrying out data integration on the advertisement delivery configuration information and before obtaining the target configuration information, wherein each permutation and combination correspondingly generates an advertisement creative.
Optionally, the sending unit is specifically configured to: and sequentially sending the advertisement series configuration information, the advertisement group configuration information and the advertisement configuration information to the advertisement platform so as to enable the advertisement platform to create the corresponding advertisement series, advertisement group and advertisement.
Optionally, the apparatus further comprises: the receiving unit is used for receiving the creation feedback information sent by the advertisement platform after the target configuration information is sent to the advertisement platform; the analysis and storage unit is used for analyzing and storing the created feedback information based on the target language; and the generating unit is used for editing and modifying the stored creation feedback information to generate new advertisement delivery configuration information when new advertisement delivery is needed.
Optionally, the parsing and storing unit includes a parsing module, configured to: eliminating preset symbols in the created feedback information; presetting coding is carried out on the created feedback information after the preset symbols are removed; analyzing the creating feedback information subjected to preset coding into an object of the target language; and determining whether the creating operation is successful according to the analyzed object.
Optionally, the parsing and storing unit includes a storage module, configured to: storing the creation feedback information subjected to preset coding into a database; and maintaining the data type, data updating and data state of the created feedback information in the database.
Optionally, the target language includes a GO language.
In a third aspect, an embodiment of the present invention further provides an electronic device, including: the device comprises a shell, a processor, a memory, a circuit board and a power circuit, wherein the circuit board is arranged in a space enclosed by the shell, and the processor and the memory are arranged on the circuit board; a power supply circuit for supplying power to each circuit or device of the electronic apparatus; the memory is used for storing executable program codes; the processor executes a program corresponding to the executable program code by reading the executable program code stored in the memory, so as to execute any advertisement delivery method provided by the embodiment of the invention.
In a fourth aspect, embodiments of the present invention also provide a computer-readable storage medium storing one or more programs, which are executable by one or more processors to implement any of the advertisement delivery methods provided by the embodiments of the present invention.
The advertisement delivery method, the device, the electronic device and the storage medium provided by the embodiment of the invention can acquire advertisement delivery configuration information such as advertisement series configuration information, advertisement group configuration information, advertisement configuration information and the like, perform data structure integration and/or data logic integration on the advertisement delivery configuration information according to a format specified by a pre-acquired advertisement platform based on a target language so as to obtain target configuration information, and send the target configuration information to the advertisement platform so that the advertisement platform creates a corresponding advertisement according to the target configuration information. Therefore, different development languages can be flexibly docked with various advertisement platforms, so that language conversion and a large number of bottom layer operations are avoided, and the advertisement putting efficiency is greatly improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic diagram of an implementation environment provided by an embodiment of the invention;
fig. 2 is a flowchart of an advertisement delivery method according to an embodiment of the present invention;
FIG. 3 is a schematic view of a user input interface for advertisement series configuration information in an embodiment of the present invention;
FIG. 4 is a schematic diagram of a user input interface for ad group configuration information in an embodiment of the present invention;
FIG. 5 is a schematic view of a user input interface for advertisement configuration information in an embodiment of the present invention;
FIG. 6 is a detailed flowchart of an advertisement delivery method according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
It should be understood that the described embodiments are only some embodiments of the invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a schematic diagram of an implementation environment provided by an embodiment of the present application is shown. The implementation environment comprises a terminal, a server and an advertisement platform.
The terminal and the server can be connected with the advertising platform through a wired or wireless network. The terminal or the server can log in the advertisement platform, and under the guidance of the page provided by the advertisement platform, the advertisement putting operation is carried out, namely, the commercial target to be realized by the advertisement and the target audience of the advertisement are provided for the advertisement platform, and the advertisement platform can show the advertisement prepared to be put by a manufacturer to the target audience in proper time, position and form according to the submission requirements of the terminal or the server and the self information display characteristics of the advertisement platform. Wherein, the terminal can be a smart phone, a tablet computer, a personal computer, and the like. The server may be a server or a server cluster formed by a plurality of servers or a cloud computing center. The advertisement platform can be various web service platforms such as a portal website with an advertisement display function, a professional information website, a social website and the like, for example, a fox search network, a Facebook, a microblog, a WeChat and the like. The advertisement delivery method provided by the embodiments of the present application is executed by the terminal or the server in fig. 1.
In the related art, the advertisement platform provides an advertisement delivery interface for an advertisement delivery vendor, which is mostly based on the traditional languages such as php, python, java, ruby, and the like. If a manufacturer uses a language that is not supported by an advertisement platform, such as a go language, a great deal of complicated work is required for an engineer to perform advertisement delivery, and the advertisement delivery efficiency is greatly reduced.
In the embodiment of the application, the terminal or the server can perform data structure integration and data logic integration on advertisement delivery configuration information such as advertisement series configuration information, advertisement group configuration information and advertisement configuration information according to a format specified by an advertisement platform based on the target language, so that different development languages and different advertisement platforms can be flexibly docked, and the advertisement delivery efficiency is greatly improved. The following description will be made by using exemplary embodiments.
Referring to fig. 2, a flowchart of an advertisement delivery method according to an embodiment of the present application is shown. This embodiment is illustrated by applying the method to the server in fig. 1.
As shown in fig. 2, an advertisement delivery method provided by an embodiment of the present invention includes:
s11, obtaining advertisement putting configuration information, wherein the advertisement putting configuration information comprises at least one of the following: advertisement series configuration information, advertisement group configuration information, advertisement configuration information;
specifically, a piece of advertisement is delivered, and an advertisement series configuration, an advertisement group configuration, and an advertisement configuration corresponding to the advertisement need to be set. When deciding to place an advertisement, an advertiser may first create an advertisement series on the advertisement platform. In configuring the advertisement series, the advertiser may select an advertisement target (e.g., a promotional homepage), i.e., determine the desired effect of the advertisement. For example, if the goal is to promote a homepage, the system will optimize the advertisement, attracting more "praise" for the homepage that needs to be promoted. Groups of advertisements may be used to specify how the advertisements are to be served. In ad group configuration, the ad audience may be determined by selecting region, gender, age, and other conditions. An advertisement is what a customer or audience will see. In configuring an advertisement, an advertising vendor may select an advertising creative, which may include, for example, pictures, videos, text, and action call buttons, among others. In the same advertisement delivery project, the advertisement series configuration, the advertisement group configuration and the advertisement configuration are associated with each other. This correlation may be achieved by referencing each other's ID in the configuration information. For example, optionally, in an embodiment of the present invention, the advertisement group configuration information may include an ID of an advertisement series in which the advertisement group is located, and the advertisement configuration information may include an ID of the advertisement group in which the advertisement is located.
Optionally, each series of advertisements may include multiple groups of advertisements, and each group of advertisements may include multiple advertisements. Based on this, in one embodiment of the present invention, when creating an advertisement, it may be determined whether there is an available advertisement series, if there is no available advertisement series, the advertisement series may be created first, and if there is an available advertisement series, an advertisement group may be created directly without creating an advertisement series (without configuring advertisement series information), and an ID of the advertisement series may be referred to in advertisement group configuration information of the advertisement group. Similarly, if it is found that there is an available advertisement group, the advertisement group may be created directly without creating the advertisement group (without configuring advertisement group information), and the ID of the advertisement group may be referred to in the advertisement configuration information of the advertisement.
Optionally, the advertisement delivery configuration information may exist in multiple languages and multiple forms, and the languages and specific formats used by the various advertisement delivery configuration information may be the same or different. For example, in a certain advertisement, the advertisement series configuration information may be in PHP language, and the advertisement group configuration information may be in xml format, GO language, json format, and the like. In the multiple languages and data formats, if at least one of the languages is not directly usable by the advertisement platform, the advertisement delivery method provided by the embodiment of the invention can be used for advertisement delivery on the advertisement platform. For this reason, in an embodiment of the present invention, it may also be determined whether the language on which the advertisement placement configuration information is based is supported by the advertisement platform.
S12, performing data integration on the advertisement delivery configuration information according to a format specified by a pre-acquired advertisement platform based on a target language, so as to obtain target configuration information; the data integration includes at least one of: data structure integration and data logic integration;
the target language may be any language familiar and used by advertisers, among others. For example, the GO language is very good at performing intensive computation, and then an advertisement manufacturer can perform complex operation and accounting by using a program written in the GO language, and perform advertisement delivery docking with an advertisement platform according to a result calculated by the GO language program. At this time, the target language is the GO language. The GO is used as a target language, namely after data integration, the advertisement delivery configuration information is expressed by the GO, and the expressed information can be compatible with an advertisement platform and understood by the advertisement platform.
Optionally, the data structure integration may be, for example, splitting the original data into a plurality of basic data units, and then re-dividing and combining the basic data units according to different structure hierarchy dividing methods. For example, in an embodiment of the present invention, the obtained advertisement placement configuration information may be a one-dimensional array, and the data required by the advertisement platform is a two-dimensional or more-than-two-dimensional array, so that the received advertisement placement configuration information may be converted into a two-dimensional or more-than-two-dimensional array. The data logic integration may be, for example, unifying different data types or different data operations. For example, there may be a plurality of measures for the advertisement budget in the advertisement placement configuration information, such as a budget for a certain period of time, a total budget, an average daily budget, a weekly budget, and the like. For convenience of investigation, if the budget in the advertisement delivery configuration information is the total budget, division operation can be performed on the advertisement budget in the configuration information according to the number of days of delivery, so that whether the average budget per day exceeds the upper budget limit and is lower than the lower budget limit can be determined, and thus the advertisement budget can be uniformly subjected to macroscopic and microscopic investigation on two dimensions of the total advertisement budget and the advertisement budget per day. Further, when the division is performed, if the data types of the advertisement budget and the number of days of delivery are not consistent, for example, the data type of the advertisement budget is float32 type, and the number of days of delivery is iht8 type, then the calculation can be unified into float32 type.
And target configuration information obtained after data integration is advertisement putting configuration information which is realized by a target language and can be compatible with an advertisement platform.
S13, sending the target configuration information to the advertisement platform, so that the advertisement platform creates a corresponding advertisement according to the target configuration information.
Alternatively, the information sent to the advertising platform may be sent in a normal request or in a form request. The embodiments of the present invention are not limited thereto. For example, in an embodiment of the present invention, an advertiser may fill advertisement series configuration information, advertisement group configuration information, and advertisement configuration information in three pages, and send a post (form) request with configuration information to the advertisement platform once entering the next step after saving one page.
The advertisement delivery method provided by the embodiment of the invention can acquire advertisement delivery configuration information such as advertisement series configuration information, advertisement group configuration information, advertisement configuration information and the like, perform data structure integration and/or data logic integration on the advertisement delivery configuration information according to a format specified by an advertisement platform based on a target language so as to obtain target configuration information, and send the target configuration information to the advertisement platform so that the advertisement platform creates a corresponding advertisement according to the target configuration information. Therefore, different development languages can be flexibly docked with various advertisement platforms, so that language conversion and a large number of bottom layer operations are avoided, and the advertisement putting efficiency is greatly improved.
Specifically, in an embodiment of the present invention, the step S11 of acquiring the advertisement placement configuration information may include: and acquiring advertisement putting configuration information input by a user or acquiring prestored advertisement putting configuration information. Optionally, for the advertisement series configuration information, the advertisement group configuration information, and the advertisement configuration information of the same advertisement, each configuration information may be obtained by directly inputting or reading pre-stored data by a user. For example, the advertisement series configuration information and the advertisement group configuration information may be obtained by reading the advertisement placement configuration information stored in advance, and the advertisement configuration information may be obtained by the input of the user, thereby facilitating the reuse of the advertisement series configuration information and the advertisement group configuration information, and further improving the advertisement placement efficiency.
The acquired advertisement delivery configuration information may be processed by receiving the advertisement delivery configuration information input by the user or reading the prestored advertisement delivery configuration information, specifically, in step S12, the advertisement delivery configuration information is data-integrated according to the format specified by the advertisement platform acquired in advance based on the target language, so as to obtain the target configuration information according to the acquired advertisement delivery configuration information.
Optionally, according to an embodiment of the present invention, the data integrating, in step S12, the advertisement delivery configuration information according to a format specified by a pre-obtained advertisement platform based on a target language may include:
respectively acquiring language specification information of the target language and data structure specification information of the advertisement platform;
performing data logic integration on the advertisement putting configuration information according to the language specification information to obtain first intermediate data;
and performing data structure integration on the first intermediate data according to the data structure specification information to obtain the target configuration information.
It can be understood that, in order to inform the advertisement platform of the content of the advertisement delivery configuration information by using the target language, the target language needs to completely and accurately carry the advertisement delivery configuration information, and therefore, the embodiment of the present invention unifies the data logic in the advertisement delivery configuration information and the data logic in the target language, so as to avoid inaccurate configuration information caused by logic errors or logic incompatibility. The advertisement delivery configuration information is logically integrated by using the language specification information of the target language to obtain the first intermediate data, so that the logic compatibility of the advertisement delivery configuration information and the target language is realized.
Optionally, according to a possible implementation manner of the present invention, in the data integration operation, the performing data logic integration on the advertisement placement configuration information according to the language specification information may specifically include:
determining whether the data logic in the advertisement placement configuration information is consistent with the data logic of the target language;
and if the two are inconsistent, keeping effective data in the advertisement delivery configuration information, and converting the data logic of the effective data into the data logic of the target language.
For example, if the target language is the GO language, after the advertisement delivery configuration information is acquired, before data integration is performed, logic verification is performed on all received parameters, for example, information such as a data format and data accuracy of each parameter is verified. If the logic verification result is that the data logic of the advertisement delivery configuration information is consistent with the data logic of the GO language, the data logic does not need to be unified; if the logic verification result shows that the data logic of the advertisement delivery configuration information is inconsistent with the data logic of the GO language, the effective data in the advertisement delivery configuration information can be reserved, and the data logic of the effective data is converted into the data logic of the target language. For example, in one embodiment of the present invention, if the obtained advertisement placement configuration information includes data 1.5, and the default data type of GO language is int (integer), if it is directly inputted by int, the accuracy is lost and only integer number, i.e. 1, is taken. This loss of precision can create significant errors in the budget and bids for the ad. For this reason, in one embodiment of the present invention, data related to numerical values may be converted into character strings, and the data may be transmitted in the form of character strings. After the advertisement platform receives the transmitted character strings related to the numerical values, the numerical values with complete precision can be stored in a decimal type, and three bits behind a decimal point are uniformly reserved, so that the reliability of data is effectively guaranteed.
Further, on the basis of the logic integration, in order to enable the advertisement platform to understand the advertisement placement configuration information, in an embodiment of the present invention, the data structure integration may be further performed on the first intermediate data according to a data structure specification of the advertisement platform, and specifically may include:
parsing the first intermediate data into user readability data;
and repackaging the user readable data according to the data structure specification information.
Optionally, in this embodiment, the advertisement placement configuration information may be based on a plurality of formats, such as json format, xml format, thrift format, protocol buffer format, xdr format, and the like. The advertisement platform also has its own requirements for the received data, i.e. it is required to conform to the data structure specification of the advertisement platform. Optionally, in order to convert the json-equal format advertisement delivery information into information meeting the data structure specification, in an embodiment of the present invention, the first intermediate data may be first parsed into user-readable data, the first intermediate data is repackaged according to a data structure specification requirement provided by the advertisement platform for the user-readable data, and the repackaged data meets the data structure specification and can be understood by the advertisement platform.
For example, the advertisement delivery configuration information may be json-format data transmitted from a form, the json-format data may be converted into a structure in the go language (that is, user-readable data), and then whether data in each field of the structure exists is traversed, if not, the field is removed, and if so, the type of the data is determined. And then, splicing the structural bodies in the go language according to a data nesting relation requirement provided by the advertisement platform based on the user readability data, so that the structural bodies are converted into a format required by the advertisement platform for receiving data.
Optionally, since the advertisement placement configuration information may include advertisement series configuration information, advertisement group configuration information, and advertisement configuration information, each configuration information may perform the above-mentioned data integration operation. The configuration information can be sequentially configured according to the sequence and sequentially sent to the advertisement platform.
In the advertisement delivery configuration information, the advertisement series configuration information is used for setting an advertisement target, the advertisement group configuration information is used for setting an advertisement audience, the two types of configuration information are used for specifying how to deliver the advertisement, and the advertisement configuration information is used for setting the advertisement. Specifically, the advertisement configuration information may include an advertisement title, an advertisement pattern, and an advertisement material link. The advertisement title is an identification of the advertisement, the advertisement file is a text material appearing in the advertisement, and the advertisement material link refers to a link address of an advertisement video or an advertisement picture. In one advertisement placement configuration information, the number of advertisement titles, advertisement copy, advertisement material links may be one or more.
In an embodiment of the present invention, when a certain advertisement configuration information includes a plurality of advertisement titles, a plurality of advertisement scenarios, and a plurality of advertisement material links, after performing data integration on the advertisement delivery configuration information according to a format specified by an advertisement platform based on a target language, before obtaining the target configuration information, the advertisement delivery method provided in an embodiment of the present invention may further include: and performing permutation and combination iteration on each advertisement title, each advertisement case and each advertisement material link in the advertisement delivery configuration information, wherein each permutation and combination correspondingly generates an advertisement creative.
For example, in one embodiment of the present invention, the advertisement configuration information may include:
title: ad _ test1, Ad _ test2
The official form Body: this is a test body1 and 2
Linking: http:// file.test.com/1.jpg, http:// file.test.com/2.jpg
8 Ad creatives (where each Ad creative includes 1 title, 1 copy, 1 video) may be generated by performing permutation-combination iterations on 2 titles (Ad _ test1, Ad _ test2), 2 documents (This is a test body1, This is a test body2), 2 videos (http:// file.test. com/1.jpg, http:// file.test. com/2. jpg).
These 8 ad creatives, specifically combined as follows, may form an ad creative set:
Ad_test1、This is a test body1、http://file.test.com/1.mp4
Ad_test1、This is a test body1、http://file.test.com/2.mp4
Ad_test1、This is a test body2、http://file.test.com/1.mp4
ad _ test1, This is a test body2, ht:// file
Ad_test2、This is a test body1、http://file.test.com/1.mp4
Ad_test2、This is a test body1、http://file.test.com/2.mp4
Ad_test2、This is a test body2、http://file.test.com/1.mp4
Ad_test2、This is a test body2、http://file.test.com/2.mp4
Specifically, the advertisement creative set is like an advertisement alternate pool, after the advertisement configuration information is sent to the advertisement platform, when the advertisement platform displays the advertisement, one of the advertisement creatives can be selected from the advertisement creative set according to a preset rule at each time to be played and displayed, and the advertisement is formed.
After the iteration of the target configuration information is performed, the iterated target configuration information may be sent to the advertisement platform in step S13, so that the advertisement platform may create a corresponding advertisement.
It should be noted that, in step S13, the advertisement series configuration information, the advertisement group configuration information, and the advertisement configuration information may be sequentially sent to the advertisement platform, so that the advertisement platform creates a corresponding advertisement series, advertisement group, and advertisement. For example, in an embodiment of the present invention, an advertiser may fill in advertisement series configuration information, advertisement group configuration information, and advertisement configuration information on three pages, and after saving one page, the system may perform data integration on the configuration information filled by the user, and after the integration is completed, send a post (form) request with the configuration information to the advertisement platform.
After receiving the advertisement series configuration information, the advertisement platform can create an advertisement series on the advertisement platform, and if the creation is successful, the advertisement platform returns an advertisement series ID corresponding to the advertisement series to the server. The server may continue to configure and send ad group configuration information to the ad platform using the ad series ID. After receiving the advertisement group configuration information, the advertisement platform may create an advertisement group on the advertisement platform, and if the creation is successful, return an advertisement group ID corresponding to the advertisement group to the server. The server may continue to configure and send advertisement configuration information to the advertisement platform using the advertisement group ID.
It should be noted that, since a plurality of advertisement groups may be included in each advertisement series, a plurality of advertisements may be included in each advertisement group. When the advertisement is created, if an existing advertisement series is available, the advertisement group can be directly created without creating the advertisement series, that is, the advertisement series configuration information does not need to be repeatedly sent to the advertisement platform, and the ID of the advertisement series is directly referred to in the advertisement group configuration information of the advertisement group. Similarly, when creating an advertisement group, if an available advertisement group is found, the advertisement group may not be created, and there is no need to repeatedly send advertisement group configuration information to the advertisement platform.
Wherein a user input interface for advertisement series configuration information may be as shown in fig. 3, a user input interface for advertisement group configuration information may be as shown in fig. 4, and a user input interface for advertisement configuration information may be as shown in fig. 5.
In order to enable the advertisement delivery manufacturer to know whether the advertisement delivery is successful and recycle the advertisement delivery configuration information of successful advertisement delivery, in an embodiment of the present invention, after the step S13 sends the target configuration information to the advertisement platform, the advertisement delivery method provided in the embodiment of the present invention may further include:
receiving feedback creating information sent by an advertisement platform;
analyzing and storing the created feedback information based on the target language;
and when new advertisement putting is needed, editing and modifying the stored creation feedback information to generate new advertisement putting configuration information.
The analyzing the created feedback information based on the target language may specifically include:
eliminating preset symbols in the created feedback information;
presetting coding is carried out on the created feedback information after the preset symbols are removed;
analyzing the creating feedback information subjected to preset coding into an object of the target language;
and determining whether the creating operation is successful according to the analyzed object.
Specifically, the creation feedback information returned by the advertisement platform may be a character string type information, and characters used for labeling, such as a reverse slash "\\", a single quotation mark, a double quotation mark, and the like, may exist in the returned creation feedback information and do not need to be analyzed. In order to parse the returned data in a correct form (for example, json format), the preset characters in the character string may be deleted and then preset encoded.
Optionally, when the preset coding is performed, the created feedback information may be coded into data in a format of json, xml, or the like. In order to extract information carried in the creation feedback information, for example, the feedback information may return a status code, error information, error location, and the like, the creation feedback information may be parsed based on the target language. For example, the data and data structure obtained by parsing in the go language are collectively referred to as an object, and the go language can obtain specific fields and values therein through an operation object to perform operations such as verification and extraction of error information, so that whether creation operation performed on the advertisement platform is successful or not can be determined according to the parsed object.
If the creation is successful, the creation feedback information will contain information such as the ID of the created content, and if the creation is failed, a corresponding error code may be returned in the creation feedback information.
It should be noted that, in the embodiment of the present invention, after the post request of the advertisement series configuration information and the advertisement group configuration information is sent out, the advertisement platform may return a message indicating whether the creation is successful or not in real time, and after the post request of the advertisement configuration information is sent out, only a prompt is returned to inform the user that the configuration information is successfully stored, and the message indicating whether the creation is successful or not is returned in the form of an email later. The reason is that resources such as pictures or videos need to be loaded when the advertisements are created, so that a long time is needed, and the asynchronous message feedback mechanism is adopted to facilitate the user to perform other operations in the waiting time.
Optionally, based on the target language, storing the creation feedback information may include:
storing the creation feedback information subjected to preset coding into a database;
and maintaining the data type, data updating and data state of the created feedback information in the database.
For example, in one embodiment of the present invention, an array may be stored in the create _ fb _ ad data table in the mysql database by the following code, and corresponding data maintenance is performed.
CREATE TABLE`create_fb_ad`(
`id`BIGINT(20)UNSIGNED NOT NULL AUTO_INCREMENT，
`parent_id`BIGINT(20)UNSIGNED DEFAULT′0′，
`account_id`VARCHAR(100)NOT NULL，
`type`VARCHAR(50)DEFAULT NULL，
`post_json`text NOT NULL，
`return_id`VARCHAR(100)NOT NULL，
'status' TINYINT (3) NOT NULL DEFAULT '1' COMMENT '-1 error 1 does NOT send 2 the transmission succeeds',
`operator_email`VARCHAR(100)NOT NULL，
`created_at`TIMESTAMP NOT NULL DEFAULT′0000-00-00 00：00：00′，
`updated_at`TIMESTAMP NOT NULL DEFAULT′0000-00-00 00：00：00′，
PRIMARY KEY(`id`)
)ENGINE＝INNODB DEFAULT CHARSET＝utf8。
the Id is a data table self-increment Id, so that an index is conveniently established; parent _ id is Parent id, i.e. the superior data on which the current data depends, for example: the advertisement depends on an advertisement group id, and the advertisement group depends on an advertisement series id; account _ id is an advertisement Account id and is used for identifying a payment Account of the advertisement; type is advertisement Type, namely: advertisement series, advertisement groups, advertisements; post _ json is an intermediate data format which is used by a user to fill in a form and is transmitted to a server; return _ id is id returned by facebook when creation is successful, for example, the ID of the advertisement series is returned when the advertisement series is successfully created; status is the return result of sending a request to create an advertisement to facebook. Operator _ email is the mailbox of the user who fills out the form and is used for sending the final result of creating the advertisement to the user.
The following describes an advertisement delivery method according to an embodiment of the present invention in detail with reference to the accompanying drawings.
As shown in fig. 6, the advertisement delivery method provided in this embodiment may include:
s201, obtaining advertisement putting configuration information, wherein the advertisement putting configuration information comprises at least one of the following: advertisement series configuration information, advertisement group configuration information, advertisement configuration information;
the advertisement series configuration information and the advertisement group configuration information are obtained by reading database information respectively, and the advertisement configuration information is obtained by receiving information input by a user. Because the advertisement series configuration information and the advertisement group configuration information exist in the database and are the repeated utilization of the previously configured advertisement putting configuration information, the creation process of the advertisement series configuration and the advertisement group configuration on an advertisement platform is omitted, and the advertisement configuration can be created on the advertisement platform only by sending the advertisement configuration information to the advertisement platform. Optionally, in this embodiment, the advertisement configuration information may include a plurality of advertisement titles, a plurality of advertisement copy, and a plurality of advertisement material links.
S202, respectively acquiring language specification information of a target language and data structure specification information of an advertisement platform;
in this step, the target language used by the advertiser is the GO language. The advertisement platform is Facebook, and the data structure specification information of the advertisement platform is an advertisement delivery data structure specified by the Facebook.
S203, determining whether the data logic in the advertisement configuration information is consistent with the data logic of the target language;
since both the series and the group of advertisements have been created, this step only needs to determine whether the data logic in the advertisement configuration information is consistent with the data logic in the GO language.
S204, under the condition that the advertisement configuration information and the target language are inconsistent, effective data in the advertisement configuration information are reserved, and data logic of the effective data is converted into data logic of the target language to obtain first intermediate data;
s205, analyzing the first intermediate data into user readability data;
s206, repackaging the user readable data according to the data structure specification information to form target configuration information.
In particular, the data can be packaged into a data format understood by Facebook.
And S207, performing permutation and combination iteration on each advertisement title, each advertisement case and each advertisement material link in the advertisement configuration information, wherein each permutation and combination correspondingly generates an advertisement creative idea.
S208, sending the iterated target configuration information to an advertisement platform;
s209, receiving the creation feedback information sent by the advertisement platform;
specifically, the creating feedback information is feedback information of the advertisement platform for creating the advertisement according to the received advertisement configuration information, and may be represented by a string of characters.
S210, eliminating preset symbols in the created feedback information;
s211, performing preset coding, such as json coding, on the created feedback information after the preset symbol is removed;
s212, analyzing the preset and coded establishing feedback information into an object of a target language;
specifically, the object in the GO language can be parsed, and the GO language can be used to extract the required information from the object.
S213, determining whether the creating operation is successful according to the analyzed object.
S214, storing the preset and coded establishing feedback information to a database;
optionally, the creation feedback information may include, for example, an ad creative ID and/or an ad ID, etc.
S215, maintaining the data type, data updating and data state of the created feedback information in the database.
In this embodiment, the previous advertisement series configuration and advertisement group configuration are multiplexed, but the embodiment of the present invention is not limited to this. In other embodiments of the present invention, the advertisement series configuration information and the advertisement group configuration information may be obtained by receiving information input by a user. For example, the user may send a post request with configuration information to the server once every time the user saves one page and enters the next step, where the advertisement series configuration information, the advertisement group configuration information, and the advertisement configuration information are respectively filled in three pages. The specific data processing procedure is similar to the data processing procedure of the advertisement configuration information, and is not described herein again.
Optionally, in an embodiment of the present invention, after the post request of the advertisement series configuration information and the advertisement group configuration information is sent, a message indicating whether creation of facebook is successful or not may be returned in real time, after the post request of the advertisement configuration information is sent, only a prompt is returned to notify a user that storage of the configuration information is successful, and the message indicating whether creation is successful or not may be returned in the form of an email later, so that the user may perform other operations when resource loading is performed in advertisement configuration.
Corresponding to the foregoing advertisement delivery method, an embodiment of the present invention further provides an advertisement delivery device, as shown in fig. 7, the advertisement delivery device provided in this embodiment may include:
an obtaining unit 41, configured to obtain advertisement delivery configuration information, where the advertisement delivery configuration information includes at least one of: advertisement series configuration information, advertisement group configuration information, advertisement configuration information;
an integrating unit 42, configured to perform data integration on the advertisement delivery configuration information according to a format specified by a pre-obtained advertisement platform based on a target language, so as to obtain target configuration information; the data integration includes at least one of: data structure integration and data logic integration;
a sending unit 43, configured to send the target configuration information to the advertisement platform, so that the advertisement platform creates a corresponding advertisement according to the target configuration information.
The advertisement delivery device provided by the embodiment of the invention can acquire advertisement delivery configuration information such as advertisement series configuration information, advertisement group configuration information, advertisement configuration information and the like, perform data structure integration and/or data logic integration on the advertisement delivery configuration information according to a format specified by a pre-acquired advertisement platform based on a target language so as to obtain target configuration information, and send the target configuration information to the advertisement platform so that the advertisement platform creates a corresponding advertisement according to the target configuration information. Therefore, different development languages can be flexibly docked with various advertisement platforms, so that language conversion and a large number of bottom layer operations are avoided, and the advertisement putting efficiency is greatly improved.
Optionally, the obtaining unit 41 may include:
the first acquisition module is used for acquiring the advertisement putting configuration information input by a user;
or
And the second acquisition module is used for acquiring the pre-stored advertisement putting configuration information.
Alternatively, the integration unit 42 may include:
the standard acquisition module is used for respectively acquiring language standard information of the target language and data structure standard information of the advertisement platform;
the logic integration module is used for performing data logic integration on the advertisement delivery configuration information according to the language specification information to obtain first intermediate data;
and the structure integration module is used for performing data structure integration on the first intermediate data according to the data structure specification information to obtain the target configuration information.
Optionally, the logic integration module may be specifically configured to:
determining whether the data logic in the advertisement placement configuration information is consistent with the data logic of the target language;
and if the two are inconsistent, keeping effective data in the advertisement delivery configuration information, and converting the data logic of the effective data into the data logic of the target language.
Optionally, the structure integration module may be specifically configured to:
parsing the first intermediate data into user readability data;
and repackaging the user readable data according to the data structure specification information.
Optionally, the advertisement configuration information includes a plurality of advertisement titles, a plurality of advertisement copy and a plurality of advertisement material links;
the device also comprises an iteration unit, which is used for carrying out permutation and combination iteration on each advertisement title, advertisement copy and advertisement material link in the advertisement delivery configuration information after carrying out data integration on the advertisement delivery configuration information and before obtaining the target configuration information, wherein each permutation and combination correspondingly generates an advertisement creative.
Optionally, the sending unit 43 may be specifically configured to: and sequentially sending the advertisement series configuration information, the advertisement group configuration information and the advertisement configuration information to the advertisement platform so as to enable the advertisement platform to create the corresponding advertisement series, advertisement group and advertisement.
Optionally, the advertisement delivery method provided in the embodiment of the present invention may further include:
the receiving unit is used for receiving the creation feedback information sent by the advertisement platform after the target configuration information is sent to the advertisement platform;
the analysis and storage unit is used for analyzing and storing the created feedback information based on the target language;
and the generating unit is used for editing and modifying the stored creation feedback information to generate new advertisement delivery configuration information when new advertisement delivery is needed.
Optionally, the parsing and storing unit includes a parsing module, configured to:
eliminating preset symbols in the created feedback information;
presetting coding is carried out on the created feedback information after the preset symbols are removed;
analyzing the creating feedback information subjected to preset coding into an object of the target language;
and determining whether the creating operation is successful according to the analyzed object.
Optionally, the parsing and storing unit includes a storage module, configured to:
storing the creation feedback information subjected to preset coding into a database;
and maintaining the data type, data updating and data state of the created feedback information in the database.
Optionally, the target language includes a GO language.
Accordingly, the embodiment of the invention provides electronic equipment, which can enable different development languages to be flexibly docked with various advertisement platforms, thereby avoiding language conversion and a large number of bottom layer operations and greatly improving the advertisement putting efficiency.
As shown in fig. 8, an electronic device provided in an embodiment of the present invention may include: the device comprises a shell 51, a processor 52, a memory 53, a circuit board 54 and a power circuit 55, wherein the circuit board 54 is arranged inside a space enclosed by the shell 51, and the processor 52 and the memory 53 are arranged on the circuit board 54; a power supply circuit 55 for supplying power to each circuit or device of the electronic apparatus; the memory 53 is used to store executable program code; the processor 52 executes a program corresponding to the executable program code by reading the executable program code stored in the memory 53, for executing the advertisement delivery method provided by any of the foregoing embodiments.
For specific execution processes of the above steps by the processor 52 and further steps executed by the processor 52 by running the executable program code, reference may be made to the description of the foregoing embodiments, and details are not described herein again.
The above electronic devices exist in a variety of forms, including but not limited to:
(1) a mobile communication device: such devices are characterized by mobile communications capabilities and are primarily targeted at providing voice, data communications. Such terminals include: smart phones (e.g., iphones), multimedia phones, functional phones, and low-end phones, among others.
(2) Ultra mobile personal computer device: the equipment belongs to the category of personal computers, has calculation and processing functions and generally has the characteristic of mobile internet access. Such terminals include: PDA, MID, and UMPC devices, etc., such as ipads.
(3) A portable entertainment device: such devices can display and play multimedia content. This type of device comprises: audio, video players (e.g., ipods), handheld game consoles, electronic books, and smart toys and portable car navigation devices.
(4) A server: the device for providing the computing service comprises a processor, a hard disk, a memory, a system bus and the like, and the server is similar to a general computer architecture, but has higher requirements on processing capacity, stability, reliability, safety, expandability, manageability and the like because of the need of providing high-reliability service.
(5) And other electronic equipment with data interaction function.
Accordingly, an embodiment of the present invention further provides a computer-readable storage medium, where one or more programs are stored, and the one or more programs can be executed by one or more processors to implement any one of the advertisement delivery methods provided in the foregoing embodiments, so that corresponding technical effects can also be achieved, which have been described in detail above and are not described herein again.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. The term "comprising", without further limitation, means that the element so defined is not excluded from the group consisting of additional identical elements in the process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments.
In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
For convenience of description, the above devices are described separately in terms of functional division into various units/modules. Of course, the functionality of the units/modules may be implemented in one or more software and/or hardware implementations of the invention.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims (22)

1. An advertisement delivery method, comprising:
obtaining advertisement putting configuration information, wherein the advertisement putting configuration information comprises at least one of the following: advertisement series configuration information, advertisement group configuration information, advertisement configuration information;
based on the target language, performing data integration on the advertisement delivery configuration information according to a format specified by a pre-acquired advertisement platform, so as to obtain target configuration information; the data integration includes at least one of: data structure integration and data logic integration; wherein the data logic integration comprises unifying different data types or different data operations;
sending the target configuration information to the advertisement platform so that the advertisement platform creates a corresponding advertisement according to the target configuration information;
after sending the target configuration information to the advertisement platform, the method further comprises:
receiving creating feedback information sent by the advertisement platform;
analyzing and storing the creating feedback information based on the target language;
and when new advertisement putting is needed, editing and modifying the stored creation feedback information to generate new advertisement putting configuration information.
2. The method of claim 1, wherein the obtaining advertisement placement configuration information comprises:
acquiring the advertisement putting configuration information input by a user;
or
And acquiring the pre-stored advertisement putting configuration information.
3. The method of claim 1, wherein the data integrating the ad placement configuration information according to a format specified by an ad platform based on the target language to obtain the target configuration information comprises:
respectively acquiring language specification information of the target language and data structure specification information of the advertisement platform;
performing data logic integration on the advertisement putting configuration information according to the language specification information to obtain first intermediate data;
and performing data structure integration on the first intermediate data according to the data structure specification information to obtain the target configuration information.
4. The method of claim 3, wherein the data logic integrating the ad placement configuration information according to the language specification information comprises:
determining whether the data logic in the advertisement placement configuration information is consistent with the data logic of the target language;
and if the two are inconsistent, keeping effective data in the advertisement delivery configuration information, and converting the data logic of the effective data into the data logic of the target language.
5. The method of claim 3, wherein the data structure integration of the first intermediate data according to the data structure specification information comprises:
parsing the first intermediate data into user readability data;
and repackaging the user readable data according to the data structure specification information.
6. The method of claim 1, wherein the advertisement configuration information comprises a plurality of advertisement titles, a plurality of advertisement copy and a plurality of advertisement material links;
after the data integration is performed on the advertisement delivery configuration information according to the format specified by the advertisement platform based on the target language and before the target configuration information is obtained, the method further comprises:
and performing permutation and combination iteration on each advertisement title, each advertisement case and each advertisement material link in the advertisement delivery configuration information, wherein each permutation and combination correspondingly generates an advertisement creative.
7. The method of claim 1, wherein sending the target configuration information to the advertisement platform to enable the advertisement platform to create a corresponding advertisement according to the target configuration information comprises:
and sequentially sending the advertisement series configuration information, the advertisement group configuration information and the advertisement configuration information to the advertisement platform so as to enable the advertisement platform to create the corresponding advertisement series, advertisement group and advertisement.
8. The method of claim 1, wherein parsing the creation feedback information based on the target language comprises:
eliminating preset symbols in the created feedback information;
presetting coding is carried out on the created feedback information after the preset symbols are removed;
analyzing the creating feedback information subjected to preset coding into an object of the target language;
and determining whether the creating operation is successful according to the analyzed object.
9. The method of claim 1, wherein storing the creation feedback information based on the target language comprises:
storing the creation feedback information subjected to preset coding into a database;
and maintaining the data type, data updating and data state of the created feedback information in the database.
10. The method of claim 1, wherein the target language comprises the GO language.
11. An advertisement delivery device, comprising:
an obtaining unit, configured to obtain advertisement delivery configuration information, where the advertisement delivery configuration information includes at least one of: advertisement series configuration information, advertisement group configuration information, advertisement configuration information;
the integration unit is used for integrating the data of the advertisement delivery configuration information based on the target language according to a format specified by a pre-acquired advertisement platform so as to obtain the target configuration information; the data integration includes at least one of: data structure integration and data logic integration; wherein the data logic integration comprises unifying different data types or different data operations;
a sending unit, configured to send the target configuration information to the advertisement platform, so that the advertisement platform creates a corresponding advertisement according to the target configuration information;
the receiving unit is used for receiving the creation feedback information sent by the advertisement platform after the target configuration information is sent to the advertisement platform;
the analysis and storage unit is used for analyzing and storing the created feedback information based on the target language;
and the generating unit is used for editing and modifying the stored creation feedback information to generate new advertisement delivery configuration information when new advertisement delivery is needed.
12. The apparatus of claim 11, wherein the obtaining unit comprises:
the first acquisition module is used for acquiring the advertisement putting configuration information input by a user;
or
And the second acquisition module is used for acquiring the pre-stored advertisement putting configuration information.
13. The apparatus of claim 11, wherein the integration unit comprises:
the standard acquisition module is used for respectively acquiring language standard information of the target language and data structure standard information of the advertisement platform;
the logic integration module is used for performing data logic integration on the advertisement delivery configuration information according to the language specification information to obtain first intermediate data;
and the structure integration module is used for performing data structure integration on the first intermediate data according to the data structure specification information to obtain the target configuration information.
14. The apparatus of claim 13, wherein the logic integration module is specifically configured to:
determining whether the data logic in the advertisement placement configuration information is consistent with the data logic of the target language;
and if the two are inconsistent, keeping effective data in the advertisement delivery configuration information, and converting the data logic of the effective data into the data logic of the target language.
15. The apparatus according to claim 13, wherein the structural integration module is specifically configured to:
parsing the first intermediate data into user readability data;
and repackaging the user readable data according to the data structure specification information.
16. The apparatus of claim 11, wherein the advertisement configuration information comprises a plurality of advertisement titles, a plurality of advertisement copy and a plurality of advertisement material links;
the device also comprises an iteration unit, which is used for carrying out permutation and combination iteration on each advertisement title, advertisement copy and advertisement material link in the advertisement delivery configuration information after carrying out data integration on the advertisement delivery configuration information and before obtaining the target configuration information, wherein each permutation and combination correspondingly generates an advertisement creative.
17. The apparatus according to claim 11, wherein the sending unit is specifically configured to: and sequentially sending the advertisement series configuration information, the advertisement group configuration information and the advertisement configuration information to the advertisement platform so as to enable the advertisement platform to create the corresponding advertisement series, advertisement group and advertisement.
18. The apparatus of claim 11, wherein the parsing and storage unit comprises a parsing module configured to:
eliminating preset symbols in the created feedback information;
presetting coding is carried out on the created feedback information after the preset symbols are removed;
analyzing the creating feedback information subjected to preset coding into an object of the target language;
and determining whether the creating operation is successful according to the analyzed object.
19. The apparatus of claim 11, wherein the parsing and storage unit comprises a storage module configured to:
storing the creation feedback information subjected to preset coding into a database;
and maintaining the data type, data updating and data state of the created feedback information in the database.
20. The apparatus of claim 11, wherein the target language comprises a GO language.
21. An electronic device, characterized in that the electronic device comprises: the device comprises a shell, a processor, a memory, a circuit board and a power circuit, wherein the circuit board is arranged in a space enclosed by the shell, and the processor and the memory are arranged on the circuit board; a power supply circuit for supplying power to each circuit or device of the electronic apparatus; the memory is used for storing executable program codes; the processor executes a program corresponding to the executable program code by reading the executable program code stored in the memory, for executing the advertisement delivery method of any one of the preceding claims 1 to 10.
22. A computer-readable storage medium, characterized in that the computer-readable storage medium stores one or more programs which are executable by one or more processors to implement the advertisement delivery method of the preceding claims 1 to 10.
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