CN109523304B - Advertisement previewing method and device - Google Patents
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- CN109523304B CN109523304B CN201811228333.4A CN201811228333A CN109523304B CN 109523304 B CN109523304 B CN 109523304B CN 201811228333 A CN201811228333 A CN 201811228333A CN 109523304 B CN109523304 B CN 109523304B
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Abstract
The invention relates to the technical field of advertisement delivery, in particular to an advertisement previewing method, which comprises the following steps: scanning a preset picture corresponding to advertisement content to be displayed by an advertiser; based on the preset picture, a deep link address corresponding to the preset picture is obtained, and whether an application program for delivering the advertisement content is installed or not is judged based on the deep link address; when the application program for throwing the advertisement content is installed, the user jumps to the advertisement interface thrown on the application program for previewing, so that the user can quickly obtain the display effect of the advertisement thrown on the corresponding application program only based on the scanning operation, and the previewing efficiency of the advertisement is improved.
Description
Technical Field
The invention relates to the technical field of advertisement delivery, in particular to an advertisement previewing method and device.
Background
The traditional advertisement display mode is mainly based on traditional media such as televisions and newspapers, and along with continuous progress of technology, the informationized media provide more ways for advertisement display, and one way is to display advertisements through intelligent equipment. Among them, it is more common to display advertisements through mobile terminals.
Along with the increasing of APP on mobile terminal, will APP as advertisement propagation medium also more and more, the advertiser can't preview the true bandwagon effect of advertisement that puts in after putting in the advertisement on mobile terminal, if want to look over the bandwagon effect of this advertisement, need input the IEME number of the advertisement that this advertiser puts in of setting up in advance and just can look over on mobile terminal, because this IEME number digit is longer, the easy mistake of inputting to the preview efficiency of advertiser to the advertisement of putting in has been reduced.
Therefore, how to improve the preview efficiency of the advertisement put on the mobile terminal is a technical problem to be solved.
Disclosure of Invention
In view of the foregoing, the present invention has been made to provide a preview method and apparatus for advertisement that overcomes or at least partially solves the foregoing problems.
The embodiment of the invention provides a preview method of advertisements, which comprises the following steps:
scanning a preset picture corresponding to advertisement content to be displayed by an advertiser;
based on the preset picture, obtaining a deep link address corresponding to the preset picture;
judging whether the electronic equipment is provided with an application program for delivering the advertisement content or not based on the deep link address;
when an application program for delivering the advertisement content is installed on the electronic equipment, the method jumps to an advertisement interface corresponding to the advertisement content delivered to the application program.
Further, the preset picture is specifically an advertisement content picture, a two-dimensional code or a bar code.
Further, based on the preset picture, obtaining a deep link address corresponding to the preset picture specifically includes:
the preset picture is sent to a server;
receiving an analysis result of the preset picture fed back by the server;
when the analysis result shows that the deep link address corresponding to the preset picture does not exist, obtaining prompt information of analysis failure;
and when the analysis result shows that the deep link address corresponding to the preset picture exists, sending request access information to the server.
Further, when the analysis result indicates that the deep link address corresponding to the preset picture exists, after sending the request access information to the server, the method further includes:
when a feedback result of the server requesting access is received, a deep link address corresponding to the preset picture is obtained;
and generating prompt information of access request failure when a feedback result of the access request of the server is not received.
Further, based on the preset picture, obtaining a deep link address corresponding to the preset picture specifically includes:
receiving a corresponding relation list of a preset picture and a deep link address, which is sent by a server;
based on the preset picture, searching whether a deep link address corresponding to the preset picture exists in the corresponding relation list;
when the deep link address corresponding to the preset picture is not found, generating prompt information of searching failure;
and when the deep link address corresponding to the preset picture is found, the deep link address is obtained.
Further, after determining whether an application program for delivering the advertisement content is installed on the electronic device based on the deep link address, the method further includes:
and when the application program for delivering the advertisement content is not installed on the electronic equipment, generating prompt information for prompting the installation of the application program.
Further, when an application program for delivering the advertisement content is installed on the electronic device, the method jumps to an advertisement interface of the advertisement content delivered to the application program, specifically comprising:
when an application program for throwing the advertisement content is installed on the electronic equipment, jumping to a jumping interface corresponding to the deep connection address, wherein the jumping interface is specifically an icon display interface of the application program for throwing the advertisement content;
and based on the jump interface, jumping to an advertisement interface of the advertisement content put in the application program.
Further, based on the jump interface, jumping to an advertisement interface of the advertisement content put in the application program specifically includes:
based on the jump interface, jumping to an advertisement interface displaying an application program interface and the advertisement content; or (b)
And based on the jump interface, jumping to an advertisement interface for displaying the advertisement content in the application program.
The invention also provides a preview device of the advertisement, which comprises:
the scanning module is used for scanning preset pictures corresponding to advertisement contents to be displayed by the advertiser;
the obtaining module is used for obtaining a deep link address corresponding to the preset picture based on the preset picture;
the judging module is used for judging whether an application program for delivering the advertisement content is installed on the electronic equipment or not based on the deep link address;
and the jump module is used for jumping to an advertisement interface corresponding to the advertisement content put in the application program when the application program for putting the advertisement content is installed on the electronic equipment.
Further, the preset picture is specifically an advertisement content picture, a two-dimensional code or a bar code.
Further, the obtaining module specifically includes:
a sending unit, configured to send the preset picture to a server;
the receiving unit is used for receiving the analysis result of the preset picture fed back by the server;
the prompting unit is used for acquiring prompting information of analysis failure when the analysis result shows that the deep link address corresponding to the preset picture does not exist;
and the request access unit is used for sending request access information to the server when the analysis result shows that the deep link address corresponding to the preset picture exists.
Further, the obtaining module further includes:
the first obtaining subunit is used for obtaining a deep link address corresponding to the preset picture when receiving a feedback result of the server requesting access;
the first generation unit is used for generating prompt information of access request failure when a feedback result of access request of the server is not received.
Further, the obtaining module specifically includes:
the receiving unit is used for receiving a corresponding relation list of the preset picture and the deep link address, which is sent by the server;
the searching unit is used for searching whether a deep link address corresponding to the preset picture exists in the corresponding relation list based on the preset picture;
the second generation unit is used for generating prompt information of searching failure when the deep link address corresponding to the preset picture is not found;
and the second obtaining subunit is used for obtaining the deep link address corresponding to the preset picture when the deep link address is found.
Further, the method further comprises the following steps:
and the third generation module is used for generating prompt information for prompting the installation of the application program when the application program for delivering the advertisement content is not installed on the electronic equipment.
Further, the skip module specifically includes:
the first jump unit is used for jumping to a jump interface corresponding to the deep connection address when the application program for throwing the advertisement content is installed on the electronic equipment, and the jump interface is specifically an icon display interface of the application program for throwing the advertisement content;
and the second jumping unit is used for jumping to the advertisement interface of the advertisement content put in the application program based on the jumping interface.
Further, the second jump unit is specifically configured to:
based on the jump interface, jumping to an advertisement interface displaying an application program interface and the advertisement content; or (b)
And based on the jump interface, jumping to an advertisement interface for displaying the advertisement content in the application program.
The invention also provides a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor realizes the steps of the advertisement previewing method when executing the program.
The present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the above-described advertisement preview method.
One or more technical solutions in the embodiments of the present invention at least have the following technical effects or advantages:
the invention provides an advertisement previewing method, which comprises the steps of obtaining a deep link address corresponding to a preset picture through scanning the preset picture corresponding to advertisement content to be displayed by an advertiser, judging whether an application program for throwing the advertisement content is installed on electronic equipment or not based on the deep link address, and jumping to an advertisement interface corresponding to the advertisement content thrown on the application program when the application program for throwing the advertisement content is installed on the electronic equipment so as to enable a user to preview, so that the user can quickly obtain the display effect of advertisement throwing on the corresponding application program only based on scanning operation, and the advertisement previewing efficiency is improved.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also throughout the drawings, like reference numerals are used to designate like parts. In the drawings:
FIG. 1 is a flow chart showing the steps of a method for previewing advertisements in an embodiment of the present invention;
fig. 2 is a schematic diagram illustrating a process of parsing a preset picture according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a process for determining whether there is an application program according to an embodiment of the present invention;
FIG. 4 is a schematic diagram showing a structure of an advertisement previewing apparatus according to an embodiment of the present invention;
fig. 5 shows a schematic structural diagram of a computer device in an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
A first embodiment of the present invention provides an advertisement previewing method, as shown in FIG. 1, including: s101, scanning preset pictures corresponding to advertisement contents to be displayed by an advertiser; s102, based on the preset picture, obtaining a deep link address corresponding to the preset picture; s103, judging whether an application program for delivering the advertisement content is installed on the electronic equipment or not based on the deep link address; s104, when the application program for delivering the advertisement content is installed on the electronic equipment, the application program jumps to an advertisement interface corresponding to the advertisement content delivered to the application program.
The preset picture is specifically an advertisement content picture, a two-dimensional code or a bar code.
First, in S101, the advertising content picture or the two-dimensional code/barcode is obtained by scanning. Specifically, the method for previewing the advertisement can be applied to an advertisement assistant APP for an advertiser, and a sweeping tool is arranged on an interface in the advertisement assistant APP, and the user terminal equipment album is entered by clicking the sweeping tool or the system album provided by a server is directly entered. The method comprises the steps that an advertisement content picture of an advertisement to be put by an advertiser is selected from an album of user terminal equipment, wherein the advertisement content picture can be material content which is directly provided for design of a designer, and can be designed and directly displayed; the two-dimensional code/bar code is a picture which is generated by the system, corresponds to the advertisement content and contains the link address content. The application embodiments are not limited to the application program used by the "one-sweep-one-sweep", and any application program having the "one-sweep-one-sweep" function can be used.
After scanning the preset picture, S102 is executed, and based on the preset picture, a deep link address corresponding to the preset picture is obtained, which specifically includes: the preset picture is sent to a server; then, receiving an analysis result of the preset picture fed back by the server; when the analysis result shows that the deep link address corresponding to the preset picture does not exist, obtaining prompt information of analysis failure; and when the analysis result shows that the deep link address corresponding to the preset picture exists, sending request access information to the server.
The parsing process of the preset picture is to send the preset picture to a server, the server parses the preset picture, specifically, the server can find whether a deep link address (deep) corresponding to the preset picture exists according to the preset picture, firstly, find whether a picture consistent with the received preset picture exists in the server, and find whether a deep link address corresponding to the preset picture exists when the consistent preset picture exists. If the same preset picture is not found in the server, the corresponding deep link address cannot be obtained; if the consistent preset picture is found in the server, and the deep link address corresponding to the preset picture is not found; in both cases, if the deep link address corresponding to the preset picture is not available, the server feeds back the prompt information of the analysis failure. If the consistent preset picture is found in the server and the deep link address corresponding to the preset picture is also found, the advertisement assistant APP client sends request access information to the server.
After the advertisement assistant APP client sends the request access information to the server, the method further comprises: when a feedback result of the server requesting access is received, a deep link address corresponding to the preset picture is obtained; and when the feedback result of the request access of the server is not received, generating prompt information of failure of the request access.
And if the request access is successful, a deep link address corresponding to the preset picture is obtained, and if the request access is failed, prompt information of the request access failure is generated, wherein the request access failure can be access limitation or signal receiving failure, or the like, namely the deep link address cannot be obtained, and the user is prompted to be scanned again or the network connection condition is checked through the prompt information of the request access failure.
Specifically, as shown in fig. 2, the step flow of scanning a preset picture and then analyzing the preset picture through the server is shown in the step flow, S201, the preset picture is analyzed through a "scanning-scanning" function, if the analysis is successful, the analysis result shows that there is a deep link address corresponding to the preset picture, and S202 is executed to send request access information to the server. If the analysis fails, the analysis result indicates that there is no deep link address corresponding to the preset picture, S203 is executed, and the operation returns to the home page of the advertisement assistant APP to obtain the prompt information of the analysis failure. After sending the request access information to the server, if the feedback result of the request access of the server is not received, that is, the request fails, S204 is executed, and a prompt message of the request access failure is generated. And if a feedback result of the server requesting access is received, obtaining a deep link address corresponding to the preset picture based on the feedback result, namely, the request is successful.
In another scheme for obtaining the deep link address based on the preset picture, the analysis operation of the preset picture is implemented on the advertisement assistant APP client.
Specifically, a corresponding relation list of a preset picture and a deep link address sent by a server is received; then, based on the preset picture, searching whether a deep link address corresponding to the preset picture exists in the corresponding relation list; when the deep link address corresponding to the preset picture is not found, generating prompt information of searching failure; and when the deep link address corresponding to the preset picture is found, the deep link address is obtained.
The analysis operation of the preset picture is locally placed at the client, and when the code scanning is not needed, the corresponding relation list of the preset picture and the deep link address sent by the server is received in real time, so that the updated corresponding relation list can be timely obtained, the time for sending information and receiving information is effectively saved, and the data processing efficiency is improved. After the code scanning, the deep link address corresponding to the preset picture can be directly searched locally at the client, so that the efficiency of searching the deep link address corresponding to the preset picture is improved. And finally, when the deep link address corresponding to the preset picture is not found, generating prompt information of searching failure, and when the deep link address corresponding to the preset picture is found, obtaining the deep link address.
After obtaining the deep link address corresponding to the preset picture, S103 is executed, and it is determined whether an application program for delivering the advertisement content is installed on the electronic device based on the deep link address. Specifically, as shown in fig. 3, S301 is executed when the deep link address is obtained, S302 is executed, the deep link address is called, that is, the deep link address is opened, if the deep link address is called successfully, it is determined that an application program for delivering the advertisement content is installed on the electronic device, and the corresponding application program is called; if the deep link address is failed to call, determining that the application program for delivering the advertisement content is not installed on the electronic equipment, executing S303, and generating prompt information for downloading the application program; if the deep link address is not obtained, it is determined that the application program delivering the advertisement content is not installed, and S303 is executed, the prompt message of downloading the application program is displayed, and after the prompt message of downloading the program to be requested and the application program to be called are displayed, the flow is judged to be ended.
Therefore, the judgment result of judging whether the application program for delivering the advertisement is installed on the electronic device is that the application program for delivering the advertisement content is installed, and the judgment result is that the application program for delivering the advertisement content is not installed.
And when the application program for delivering the advertisement content is not installed, generating prompt information for prompting the installation of the application program. After the user installs the application program, the corresponding application program is directly evoked, and the next operation is performed.
Therefore, in S104, when the application program for delivering the advertisement content is installed on the electronic device, the method jumps to the advertisement interface corresponding to the advertisement content delivered to the application program, specifically including:
when an application program for throwing the advertisement content is installed on the electronic equipment, jumping to a jumping interface corresponding to the deep link address, wherein the jumping interface is specifically an icon display interface of the application program for throwing the advertisement content; then, based on the jump interface, jumping to an advertisement interface of advertisement content put in the application program.
Specifically, the skip interface may display an advertisement content preview of the advertisement being served in addition to the icon of the application program serving the advertisement content. For example, an icon of an application program for delivering advertisement content is displayed on the upper half part of the jump interface, and a preview of the advertisement content delivered by the application program interface is displayed on the lower half part of the jump interface. Of course, only the icon of the application may be displayed on the jump interface. The jump interface is also provided with a jump key, and the jump can be carried out to the advertisement interface of the advertisement content put in the application program by clicking the key.
When an application program for delivering the advertisement content is not installed on the electronic device, the prompt information for prompting the installation of the application program is generated, and the prompt information can be presented through a jump interface.
Based on the jump interface, jumping to an advertisement interface of advertisement content put in the application program, specifically: based on the jump interface, jumping to an advertisement interface displaying an application program interface and advertisement content; or based on the jump interface, jumping to an advertisement interface corresponding to the advertisement content in the application program.
Specifically, in the process of jumping to the advertisement interface of the advertisement content put on the application program, two jump paths exist, one jump path is to directly jump to the application program interface, the application program interface contains the advertisement content, and the advertisement putting effect is presented through the advertisement interface put on the application program interface. The other is to directly jump to the advertisement interface showing the advertisement content in the application program, namely to jump to the inside of the application program, and then open the corresponding advertisement interface through the content of the application program, thereby seeing the showing effect of advertisement put on the application program.
The jump to the advertisement interface of the application program may be an application program of a third party, for example, an application program for office use (word, excel, etc.), an application program for ticket purchase (high-speed rail manager, etc.), or may directly preview the advertisement interface through the advertisement assistant APP. The advertisement interface may be an interface including an application program interface for delivering advertisements and advertisement contents, or may be an advertisement interface for displaying only advertisement contents.
The embodiment of the invention not only comprises a scheme of advertising on one application program, but also comprises a scheme of advertising on a plurality of application programs, namely, based on the preset picture, one or more deep link addresses are obtained, based on the one or more deep link addresses, one or more application programs corresponding to advertising are obtained, and advertising content put on each application program can present different patterns. The display effects of different advertisements are respectively presented on a plurality of application programs, so that eyeballs of browsing users can be attracted, and the situation that the advertisements with the same display effect cause visual fatigue of the users is avoided.
In a specific embodiment, scanning a preset picture corresponding to advertisement content to be displayed by an advertiser; based on the preset picture, a plurality of deep link addresses corresponding to the preset picture are obtained. The process of obtaining the deep link address is similar to the process of obtaining the deep link address described above.
Then, when judging whether an application program for delivering the advertisement content is installed or not, judging whether the application program corresponding to each deep link address is installed or not respectively, and when clicking any one of the application programs for delivering the advertisement, if the application program is clicked, an application program A is directly jumped to an advertisement interface delivered to the application program A if the application program A is installed; if the B application program is clicked, if the B application program is not installed, prompting to install the B application program first, clicking the installed B application program after the B application program is installed, and jumping to an advertisement interface put in the installed B application program.
And finally, different display effects can be presented between the advertisement display effect of the advertisement interface which is jumped to the application program A and the advertisement display effect of the advertisement interface which is jumped to the application program B. For the same advertisement theme, the presented advertisement display effect can be different in color, or different in fonts, or different in animation effect; or presenting the advertisement content adapted to the corresponding application program, so that the advertisement content is associated with the functions of the application program, for example, shopping advertisements of an electronic commerce platform, and when the advertisement content is put on office software, the advertisement content can relate to office supplies, professional wear and the like; when the advertisement content is put on video playing software, the advertisement content can relate to necessary food for watching and the like, and the advertisement content is combined with the current use scene, so that the requirement of a user can be met. Therefore, after the advertiser scans the preset pictures corresponding to the advertisement content, the display effect of the advertisement interface put in different application programs is different, so that the display modes of the advertisement on different application programs are enriched, the advertisement putting effect can be quickly obtained by direct scanning, and the advertisement preview efficiency is improved.
Before jumping to an advertisement interface put in an application program, generating a jumping interface according to a plurality of obtained deep link addresses corresponding to the preset picture, wherein icons of all application programs for putting the advertisement content are displayed on the jumping interface, some application programs are installed, some application programs are not installed, prompt information of the application programs to be installed is displayed below the uninstalled application programs, when an advertiser checks the advertisement interface put in one of the application programs, the application program is clicked, the application program is installed, and a jumping key on the jumping interface is clicked correspondingly, namely, the advertisement interface put in the application program is jumped. If the application program is not installed, the application program is installed first, after the application program is installed, the jump interface is updated, prompt information under the icon of the application program just installed disappears, an advertiser clicks the application program just installed again, then clicks the jump key, and the jump is carried out to the advertisement interface put in the application program just installed.
By putting the advertisement into a plurality of application programs, the plurality of application programs for putting the advertisement can be simultaneously viewed, and by selecting and viewing the advertisement interface in any application program, the advertisement presentation effect can be quickly previewed, and the advertisement previewing efficiency is improved.
Based on the same inventive concept, the second embodiment of the present invention further provides an advertisement previewing apparatus, as shown in fig. 4, including:
the scanning module 401 is configured to scan a preset picture corresponding to an advertisement content to be displayed by an advertiser;
an obtaining module 402, configured to obtain a deep link address corresponding to the preset picture based on the preset picture;
a judging module 403, configured to judge, based on the deep link address, whether an application program for delivering the advertisement content is installed on the electronic device;
and the skip module 404 is configured to skip to an advertisement interface corresponding to the advertisement content placed in the application program when the application program placing the advertisement content is installed on the electronic device.
Preferably, the preset picture is specifically an advertisement content picture, a two-dimensional code or a bar code.
Preferably, the obtaining module 402 specifically includes:
a sending unit, configured to send the preset picture to a server;
the receiving unit is used for receiving the analysis result of the preset picture fed back by the server;
the prompting unit is used for acquiring prompting information of analysis failure when the analysis result shows that the deep link address corresponding to the preset picture does not exist;
and the request access unit is used for sending request access information to the server when the analysis result shows that the deep link address corresponding to the preset picture exists.
Preferably, the obtaining module specifically includes:
the first obtaining subunit is used for obtaining a deep link address corresponding to the preset picture when receiving a feedback result of the server requesting access;
the first generation unit is used for generating prompt information of access request failure when a feedback result of access request of the server is not received.
Preferably, the obtaining module further includes:
the receiving unit is used for receiving a corresponding relation list of the preset picture and the deep link address, which is sent by the server;
the searching unit is used for searching whether a deep link address corresponding to the preset picture exists in the corresponding relation list based on the preset picture;
the second generation unit is used for generating prompt information of searching failure when the deep link address corresponding to the preset picture is not found;
and the second obtaining subunit is used for obtaining the deep link address corresponding to the preset picture when the deep link address is found.
Preferably, the method further comprises:
and the third generation module is used for generating prompt information for prompting the installation of the application program when the application program for delivering the advertisement content is not installed on the electronic equipment.
Preferably, the jump module 404 specifically includes:
the first jump unit is used for jumping to a jump interface corresponding to the deep connection address when the application program for throwing the advertisement content is installed on the electronic equipment, and the jump interface is specifically an icon display interface of the application program for throwing the advertisement content;
and the second jumping unit is used for jumping to the advertisement interface of the advertisement content put in the application program based on the jumping interface.
Preferably, the second jump unit is specifically configured to:
based on the jump interface, jumping to an advertisement interface displaying an application program interface and the advertisement content; or (b)
And based on the jump interface, jumping to an advertisement interface for displaying the advertisement content in the application program.
Based on the same inventive concept, the third embodiment of the present invention also provides a computer device, as shown in fig. 5, including a memory 504, a processor 502, and a computer program stored in the memory 504 and executable on the processor 502, where the processor 502 implements the steps of any one of the above-mentioned advertisement preview methods when executing the program.
Where in FIG. 5 a bus architecture (represented by bus 500), bus 500 may include any number of interconnected buses and bridges, with bus 500 linking together various circuits, including one or more processors, represented by processor 502, and memory, represented by memory 504. Bus 500 may also link together various other circuits such as peripheral devices, voltage regulators, power management circuits, etc., as are well known in the art and, therefore, will not be described further herein. Bus interface 506 provides an interface between bus 500 and receiver 501 and transmitter 503. The receiver 501 and the transmitter 503 may be the same element, i.e. a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 502 is responsible for managing the bus 500 and general processing, while the memory 504 may be used to store data used by the processor 502 in performing operations.
Based on the same inventive concept, the fourth embodiment of the present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of any of the foregoing advertisement preview methods.
The present description is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the specification. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including the preferred embodiments and all such alterations and modifications as fall within the scope of the invention.
It will be apparent to those skilled in the art that various modifications and variations can be made to the present invention without departing from the spirit or scope of the invention. Thus, it is intended that the present invention also include such modifications and alterations insofar as they come within the scope of the appended claims or the equivalents thereof.
Claims (10)
1. A method for previewing advertisements, comprising:
scanning a preset picture corresponding to advertisement content to be displayed by an advertiser; the preset picture is an advertisement content picture;
based on the preset picture, obtaining a deep link address corresponding to the preset picture;
judging whether an application program for delivering the advertisement content is installed on the electronic equipment or not based on the deep link address;
when an application program for throwing the advertisement content is installed on the electronic equipment, jumping to an advertisement interface corresponding to the advertisement content thrown in the application program;
based on the preset picture, obtaining a deep link address corresponding to the preset picture specifically comprises the following steps:
receiving a corresponding relation list of a preset picture and a deep link address, which is sent by a server;
based on the preset picture, searching whether a deep link address corresponding to the preset picture exists in the corresponding relation list;
when the deep link address corresponding to the preset picture is not found, generating prompt information of searching failure;
and when the deep link address corresponding to the preset picture is found, the deep link address is obtained.
2. The method of claim 1, further comprising, after determining whether an application program delivering the advertising content is installed on an electronic device based on the deep link address:
and when the application program for delivering the advertisement content is not installed on the electronic equipment, generating prompt information for prompting the installation of the application program.
3. The method of claim 1, wherein when an application program for delivering the advertisement content is installed on the electronic device, jumping to an advertisement interface for delivering the advertisement content to the application program specifically comprises:
when an application program for throwing the advertisement content is installed on the electronic equipment, jumping to a jumping interface corresponding to the deep connection address, wherein the jumping interface is specifically an icon display interface of the application program for throwing the advertisement content;
and based on the jump interface, jumping to an advertisement interface of the advertisement content put in the application program.
4. The method of claim 3, wherein jumping to the advertisement interface of the advertisement content put in the application program based on the jump interface is specifically:
based on the jump interface, jumping to an advertisement interface displaying an application program interface and the advertisement content; or (b)
And based on the jump interface, jumping to an advertisement interface for displaying the advertisement content in the application program.
5. A preview device for advertisements, comprising:
the scanning module is used for scanning preset pictures corresponding to advertisement contents to be displayed by the advertiser; the preset picture is an advertisement content picture;
the obtaining module is used for obtaining a deep link address corresponding to the preset picture based on the preset picture;
the judging module is used for judging whether an application program for delivering the advertisement content is installed on the electronic equipment or not based on the deep link address;
the jump module is used for jumping to an advertisement interface corresponding to the advertisement content put in the application program when the application program put in the advertisement content is installed on the electronic equipment;
the obtaining module specifically comprises:
the receiving unit is used for receiving a corresponding relation list of the preset picture and the deep link address, which is sent by the server;
the searching unit is used for searching whether a deep link address corresponding to the preset picture exists in the corresponding relation list based on the preset picture;
the second generation unit is used for generating prompt information of searching failure when the deep link address corresponding to the preset picture is not found;
and the second obtaining subunit is used for obtaining the deep link address corresponding to the preset picture when the deep link address is found.
6. The advertising preview device of claim 5, further comprising:
and the third generation module is used for generating prompt information for prompting the installation of the application program when the application program for delivering the advertisement content is not installed on the electronic equipment.
7. The advertisement previewing apparatus according to claim 5, wherein said skip module specifically comprises:
the first jump unit is used for jumping to a jump interface corresponding to the deep connection address when the application program for throwing the advertisement content is installed on the electronic equipment, and the jump interface is specifically an icon display interface of the application program for throwing the advertisement content;
and the second jumping unit is used for jumping to the advertisement interface of the advertisement content put in the application program based on the jumping interface.
8. The advertisement previewing apparatus according to claim 7, wherein the second jumping unit is specifically configured to:
based on the jump interface, jumping to an advertisement interface displaying an application program interface and the advertisement content; or (b)
And based on the jump interface, jumping to an advertisement interface for displaying the advertisement content in the application program.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method steps of any of claims 1-4 when the program is executed.
10. A computer readable storage medium having stored thereon a computer program, characterized in that the program when executed by a processor realizes the method steps of any of claims 1-4.
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| CN110191196B (en) * | 2019-06-25 | 2022-11-01 | 北京金山安全软件有限公司 | Content pushing method and device based on screen saver and electronic equipment |
| CN110751503B (en) * | 2019-09-10 | 2022-09-02 | 华为技术有限公司 | Advertisement processing method and electronic equipment |
| CN112087544B (en) * | 2020-08-10 | 2021-11-16 | 五八有限公司 | Prompting method and device |
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