CN112087544B - Prompting method and device - Google Patents
Prompting method and device Download PDFInfo
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- CN112087544B CN112087544B CN202010797461.1A CN202010797461A CN112087544B CN 112087544 B CN112087544 B CN 112087544B CN 202010797461 A CN202010797461 A CN 202010797461A CN 112087544 B CN112087544 B CN 112087544B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/451—Execution arrangements for user interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application discloses a prompting method and device. In the application, when an advertisement needs to be displayed on an interface of a first application program, a second application program associated with the advertisement is determined; determining whether a second application program is installed on the electronic equipment; and displaying the advertisement and first prompt information under the condition that the electronic equipment has the second application program, wherein the first prompt information is used for prompting: the jump path after triggering the advertisement comprises a second application program; and under the condition that the electronic equipment does not install the second application program, displaying the advertisement and second prompt information, wherein the second prompt information is used for prompting: the jump path after triggering the advertisement includes an application marketplace for installing a second application. Through the application, the user experience can be improved, and the popularization efficiency of the advertisement can be improved.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for prompting.
Background
With the popularization of mobile phones, more and more applications can be used on the mobile phones, and meanwhile, the behavior of popularizing advertisements on the mobile phones is also becoming popular.
For example, during the running of the application program, advertisements in which the user is interested can be displayed on the interface of the application program, and after the user sees the advertisements, the user can click on the advertisements to enter the detail pages of the advertisements for the user to view the detail pages of the advertisements.
Disclosure of Invention
The application discloses a prompting method and device.
In a first aspect, the present application shows a prompting method applied to an electronic device, where the method includes:
when an advertisement needs to be displayed on an interface of a first application program, determining a second application program associated with the advertisement;
determining whether the second application is installed on the electronic device;
displaying the advertisement and first prompt information when the second application program is installed, wherein the first prompt information is used for prompting: triggering a jump path after the advertisement includes the second application;
alternatively, the first and second electrodes may be,
and under the condition that the second application program is not installed, displaying the advertisement and second prompt information, wherein the second prompt information is used for prompting: the jump path after triggering the advertisement includes an application marketplace for installing the second application.
In an optional implementation manner, in a case that the second application is installed, the first prompt message includes:
triggering a jump path behind a first preset area of the advertisement to comprise the second application program;
and after triggering a second preset area of the advertisement, displaying a detail page of the advertisement on an interface of the first application program.
In an optional implementation manner, in a case that the second application is not installed, the second prompt message includes:
triggering a jump path behind a third preset area of the advertisement to comprise the application market;
and displaying a detail page of the advertisement on an interface of the first application program after triggering a fourth preset area of the advertisement.
In an alternative implementation, the determining a second application associated with the advertisement includes:
acquiring an identifier of a server storing a detail page of the advertisement in a jump link included in the advertisement;
searching an application program identifier corresponding to the server identifier in a corresponding relation between the server identifier and the application program identifier maintained by the electronic equipment;
and determining the application program corresponding to the searched identifier as the second application program.
In an optional implementation manner, the determining whether the second application is installed on the electronic device includes:
searching for the identifier of the second application program in a preset list maintained by the electronic device, wherein the preset list is used for storing the identifier of the application program installed on the electronic device;
determining that the second application program is installed on the electronic equipment under the condition that the identifier of the second application program is found in the preset list;
and determining that the second application program is not installed on the electronic equipment under the condition that the identifier of the second application program is not found in the preset list.
In an optional implementation manner, after displaying the advertisement and the second prompting message, the method further includes:
after the electronic equipment installs the second application program, storing the identification of the second application program in the preset list.
In a second aspect, the present application shows a prompting apparatus applied to an electronic device, the apparatus includes:
the system comprises a first determination module, a second determination module and a display module, wherein the first determination module is used for determining a second application program associated with an advertisement when the advertisement needs to be displayed on an interface of a first application program;
a second determining module, configured to determine whether the second application is installed on the electronic device;
a first display module, configured to display the advertisement and first prompt information when the second application program is installed, where the first prompt information is used to prompt: triggering a jump path after the advertisement includes the second application;
alternatively, the first and second electrodes may be,
a second display module, configured to display the advertisement and second prompt information when the second application is not installed, where the second prompt information is used to prompt: the jump path after triggering the advertisement includes an application marketplace for installing the second application.
In an optional implementation manner, in a case that the second application is installed, the first prompt message includes:
triggering a jump path behind a first preset area of the advertisement to comprise the second application program;
and after triggering a second preset area of the advertisement, displaying a detail page of the advertisement on an interface of the first application program.
In an optional implementation manner, in a case that the second application is not installed, the second prompt message includes:
triggering a jump path behind a third preset area of the advertisement to comprise the application market;
and displaying a detail page of the advertisement on an interface of the first application program after triggering a fourth preset area of the advertisement.
In an optional implementation manner, the first determining module includes:
an obtaining unit, configured to obtain, in a jump link included in the advertisement, an identifier of a server that stores a detail page of the advertisement;
the first searching unit is used for searching the identifier of the application program corresponding to the identifier of the server in the corresponding relation between the identifier of the server and the identifier of the application program maintained by the electronic equipment;
and the first determining unit is used for determining the application program corresponding to the searched identifier as the second application program.
In an optional implementation manner, the second determining module includes:
the second searching unit is used for searching the identifier of the second application program in a preset list maintained by the electronic equipment, wherein the preset list is used for storing the identifier of the application program installed on the electronic equipment;
a second determining unit, configured to determine that the second application program is installed on the electronic device when the identifier of the second application program is found in the preset list;
a third determining unit, configured to determine that the second application program is not installed on the electronic device when the identifier of the second application program is not found in the preset list.
In an optional implementation manner, the second determining module further includes:
the storage unit is used for storing the identifier of the second application program in the preset list after the second application program is installed in the electronic equipment.
In a third aspect, the present application shows an electronic device comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the prompting method of the first aspect.
In a fourth aspect, the present application illustrates a non-transitory computer-readable storage medium having instructions which, when executed by a processor of an electronic device, enable the electronic device to perform the method of prompting of the first aspect.
In a fifth aspect, the present application shows a computer program product, in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of prompting according to the first aspect.
The technical scheme provided by the application can comprise the following beneficial effects:
in the application, when an advertisement needs to be displayed on an interface of a first application program, a second application program associated with the advertisement is determined; determining whether a second application program is installed on the electronic equipment; and displaying the advertisement and first prompt information under the condition that the electronic equipment has the second application program, wherein the first prompt information is used for prompting: the jump path after triggering the advertisement comprises a second application program; and under the condition that the electronic equipment does not install the second application program, displaying the advertisement and second prompt information, wherein the second prompt information is used for prompting: the jump path after triggering the advertisement includes an application marketplace for installing a second application.
Through the method and the device, before the user triggers the advertisement, the user can know the following information according to the first prompt information or the second prompt information: the jump path of the interface after the advertisement is triggered avoids the worry of the user, thereby improving the user experience. And if the user triggers the advertisement, the user can accept the jump path of the interface after triggering the advertisement, so that the situation that the jump path of the interface after triggering the advertisement cannot be accepted by the user is avoided, and the user experience can be improved.
Because the worry of the user is removed, when the user can accept the jump path of the interface after triggering the advertisement, the user can often trigger the advertisement, and the occurrence can be avoided: the skip path of the interface after triggering the advertisement can be actually accepted by the user, but since the user does not know the skip path of the interface after triggering the advertisement, the user can avoid the phenomenon that the skip path of the interface after triggering the advertisement cannot be accepted by the user without triggering the advertisement, thereby improving the popularization efficiency of the advertisement.
Drawings
FIG. 1 is a flow chart of the steps of a hinting method of the present application;
fig. 2 is a block diagram of a presentation device according to the present application;
FIG. 3 is a block diagram of an electronic device shown in the present application;
fig. 4 is a block diagram of an electronic device shown in the present application.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description.
In one possible scenario, an advertisement is associated with a particular application, e.g., the advertisement is a product and the product is sold on the particular application, such that the product is associated with the particular application.
Thus, in one approach, after the user clicks on the advertisement, if a particular application has been installed on the cell phone, the user may jump to the particular application and display a detailed page of the advertisement on the particular application for the user to view the detailed page of the advertisement.
Or, in another mode, after the user clicks the advertisement, if the specific application program is not installed on the mobile phone, the application market for installing the application program may be jumped, so that the user downloads the installation package of the specific application program on the application market and installs the specific application program on the mobile phone based on the installation package, and then the mobile phone may start the specific application program and display the detailed page of the advertisement on the specific application program for the user to view the detailed page of the advertisement.
However, the inventor finds that sometimes a user does not want to jump to the application market and install a specific application program, but the user subjectively does not know a jump path after clicking an advertisement, and if the user tries to click the advertisement, but if the mobile phone jumps to the application market, the user experience is reduced.
In a possible scenario, users may sometimes worry about whether to click an advertisement because of worrying about that the mobile phone jumps to the application market and affects the users to normally operate the currently displayed application program, which also reduces the user experience,
in addition, in many cases, in order to avoid that the normal operation of the currently displayed application program is influenced by the fact that the mobile phone jumps to the application market, the user often chooses not to click the advertisement, which leads to the advertisement promotion being invalid, and the advertisement promotion efficiency is reduced.
Therefore, in order to improve the user experience and to improve the advertisement promotion efficiency, referring to fig. 1, a flowchart of the steps of a prompting method of the present application is shown, and the method may specifically include the following steps:
in step S101, when an advertisement needs to be presented on an interface of a first application, a second application associated with the advertisement is determined.
In one embodiment of the present application, the first application and the second application are different applications.
The developer of the second application program deploys the advertisement or puts the advertisement on the shelf on the second application program, and when using the second application program, a majority of users can control the second application program to display the detailed page of the advertisement on the interface of the second application program and control the displayed detailed page of the advertisement on the second application program.
When an advertisement is associated with an application, in one case, only the details page for the advertisement can be exposed on the application, and not on other applications.
Alternatively, in another case, the advertisement detail page may be exposed on other applications, but by default the advertisement detail page is exposed on the application preferentially over other applications.
In one embodiment of the present application, the advertisement may include, in addition to the advertisement content, an identifier of an application program associated with the advertisement, for example, when the electronic device obtains the advertisement from a server storing the advertisement based on the first application program, the advertisement may include, in addition to the advertisement content, an identifier of an application program associated with the advertisement, and therefore, the electronic device may directly obtain, from the advertisement, the identifier of the application program associated with the advertisement, and determine the application program corresponding to the identifier as the second application program associated with the advertisement.
However, in the above embodiment, each time the electronic device obtains an advertisement from a server storing the advertisement, in addition to obtaining advertisement content, the electronic device needs to obtain an identifier of an application program associated with the advertisement, and obtaining the identifier of the application program associated with the advertisement occupies a part of network resources.
Therefore, in order to save network resources, in another embodiment of the present application, for any advertisement, the advertisement deployer has a self-developed server and a self-developed application, and the advertisement deployer may deploy the advertisement on the self-developed server and set an acquisition link of a detail page of the advertisement, where the acquisition link may be a URL (Uniform Resource Locator), and the like, and the acquisition link at least includes an identifier of the self-developed server of the advertisement deployer. For example, assume that the URL is: "www.aaa.com/BBB", wherein "aaa" is the identification of the service end. Second, the advertisement is associated with the application that the server itself developed. The same is true for each of the other advertisements.
The meaning that the advertisement is associated with the application program developed by the server side comprises the following steps:
in one case, after the advertisement deployer deploys the advertisement on the self-developed server, the advertisement deployer can only expose the detail page of the advertisement on the self-developed application, but cannot expose the detail page of the advertisement on other applications.
Or, in another case, after the advertisement deployer deploys the advertisement on the self-developed server, the advertisement deployer defaults to preferentially expose the detail page of the advertisement on the self-developed application, but not preferentially expose the detail page of the advertisement on other applications.
Thus, for the electronic device, the electronic device can maintain the corresponding relationship between the identifier of one server and the identifier of the application program in advance.
For any corresponding table entry in the corresponding relationship, the service end corresponding to the identifier of the service end in the corresponding table entry and the application program corresponding to the identifier of the application program in the corresponding table entry may belong to the same advertisement deployer, and the advertisement deployed on the service end corresponding to the identifier of the service end in the corresponding table entry and the application program corresponding to the identifier of the application program in the corresponding table entry are associated. The same is true for each of the other corresponding entries in the correspondence.
The identifier of the server in the corresponding relationship may include: the electronic device is based on the identification of the server where the advertisement displayed by the application is located.
As such, upon determining the second application associated with the advertisement, an identification of the server storing the detail page for the advertisement may be obtained in a jump link included with the advertisement. And then searching the identifier of the application program corresponding to the identifier of the server in the corresponding relation between the identifier of the server and the identifier of the application program maintained by the electronic equipment. And determining the application program corresponding to the searched identifier as a second application program.
Therefore, when the electronic equipment acquires the advertisement from the service end with the advertisement, the electronic equipment can only acquire the advertisement content, but can not acquire the identifier of the application program associated with the advertisement, so that network resources can be saved.
In step S102, it is determined whether the second application program is already installed on the electronic device.
In this application, the electronic device may maintain a preset list for storing the identities of the applications that have been installed on the electronic device, and after an application is installed on the electronic device, the identities of the applications may be stored in the preset list maintained by the electronic device, and then after the application is uninstalled on the electronic device, the identities of the applications may be deleted from the preset list maintained by the electronic device. Wherein the identification of different applications is different.
In this way, in this step, the identifier of the second application program may be searched in a preset list maintained by the electronic device, and the second application program installed on the electronic device may be determined when the identifier of the second application program is searched in the preset list. In the case that the identifier of the second application program is not found in the preset list, it may be determined that the second application program is not installed on the electronic device.
In the case where the electronic device has installed the second application, in step S103, an advertisement is displayed together with first guidance information for guidance: the jump path after triggering the advertisement includes the second application.
Wherein, through first prompt message, the user can know: after the user triggers the advertisement, the electronic device may launch a second application and display a detail page of the advertisement on the second application so that the user may view the advertisement on the second application.
In the case where the electronic device does not have the second application installed, in step S104, the advertisement and second prompt information for prompting: the jump path after triggering the advertisement includes an application marketplace for installing a second application.
Wherein, through second prompt message, the user can know: after the user triggers the advertisement, the electronic device starts an application market for installing the second application program, downloads an installation package of the second application program through the application market, then installs the second application program on the electronic device based on the installation package of the second application program, and then can start the second application program and display a detailed page of the advertisement on the second application program, so that the user can view the advertisement on the second application program.
In the present application, when an advertisement needs to be presented on an interface of a first application, a second application associated with the advertisement is determined. It is determined whether a second application is installed on the electronic device. And displaying the advertisement and first prompt information under the condition that the electronic equipment has the second application program, wherein the first prompt information is used for prompting: the jump path after triggering the advertisement includes the second application. And under the condition that the electronic equipment does not install the second application program, displaying the advertisement and second prompt information, wherein the second prompt information is used for prompting: the jump path after triggering the advertisement includes an application marketplace for installing a second application.
Through the method and the device, before the user triggers the advertisement, the user can know the following information according to the first prompt information or the second prompt information: the jump path of the interface after the advertisement is triggered avoids the worry of the user, thereby improving the user experience. And if the user triggers the advertisement, the user can accept the jump path of the interface after triggering the advertisement, so that the situation that the jump path of the interface after triggering the advertisement cannot be accepted by the user is avoided, and the user experience can be improved.
Because the worry of the user is removed, when the user can accept the jump path of the interface after triggering the advertisement, the user can often trigger the advertisement, and the occurrence can be avoided: the skip path of the interface after triggering the advertisement can be actually accepted by the user, but since the user does not know the skip path of the interface after triggering the advertisement, the user can avoid the phenomenon that the skip path of the interface after triggering the advertisement cannot be accepted by the user without triggering the advertisement, thereby improving the popularization efficiency of the advertisement.
In another embodiment of the present application, when an advertisement is associated with an application, it is assumed that the details page for the advertisement may be exposed on other applications, but by default the details page for the advertisement is exposed preferentially on the application and not preferentially on other applications.
Then if the user needs to go to the details page of the advertisement to view the advertisement, the advertisement may be viewed in a number of ways, with the second application already installed on the electronic device.
For example, in one approach, a user may want to jump to a second application associated with an advertisement and view a detail page of the advertisement on the second application.
In another mode, the user may not want to jump to the second application associated with the advertisement, and not want to view the detail page of the advertisement on the second application, but want to view the detail page of the advertisement directly on the first application, so that after the user views the detail page of the advertisement, if the user needs to continue doing other things on the first application, the user may close the detail page of the advertisement, and then may do other things on the first application, without closing the second application and switching to start and display the first application again, thereby reducing the operation complexity of the user.
In order to support the way that the user can freely select to view the detail page of the advertisement, in another embodiment of the present application, the first hint information includes: the jump path after the first preset area that triggers the advertisement includes the second application. And displaying a detail page of the advertisement on the interface of the first application program after triggering the second preset area of the advertisement.
The first preset area is different from the second preset area, for example, the first preset area is an upper half area of an interface of an advertisement, and the second preset area is a lower half area of the interface of the advertisement.
If the user triggers the first preset area of the advertisement according to the first prompt message, the electronic device can start a second application program and display a detail page of the advertisement on an interface of the second application program.
If the user triggers the second preset area of the advertisement according to the first prompt message, the electronic device may not start the second application program, and may directly display the detail page of the advertisement on the interface of the currently displayed first application program.
And, in the case where the electronic device does not have the second application installed, if the user needs to go to the details page of the advertisement to view the advertisement, the advertisement can be viewed in a variety of ways.
For example, in one approach, a user may want to jump to an application marketplace, download an installation package for a second application based on the application marketplace, and install the application on the electronic device based on the installation package, and then launch the second application and view a detail page of an advertisement on the second application.
In another way, the user may not want to jump to the application market, install the second application on the electronic device, jump to the second application associated with the advertisement, view the detailed page of the advertisement on the second application, and view the detailed page of the advertisement directly on the first application, so that after the user views the detailed page of the advertisement, if the user needs to continue doing other things on the first application, the user may close the detailed page of the advertisement and then do other things on the first application without closing the second application and switching to start and display the first application again, thereby reducing the operational complexity of the user.
In order to support the way that the user can freely select to view the detail page of the advertisement, in another embodiment of the present application, the second prompting message includes: the jump path after the third preset area triggering the advertisement includes the application market. And displaying a detail page of the advertisement on the interface of the first application program after triggering the fourth preset area of the advertisement.
The third preset area is different from the fourth preset area, for example, the third preset area is an upper half area of an interface of an advertisement, and the fourth preset area is a lower half area of the interface of the advertisement.
And if the user triggers a third preset area of the advertisement according to the second prompt message, the electronic equipment can jump to the application market, download an installation package of the second application program based on the application market, install the application program on the electronic equipment based on the installation package, then start the second application program, and view the detail page of the advertisement on the second application program.
If the user triggers the fourth preset area of the advertisement according to the second prompt message, the electronic device may not jump to the application market, download the installation package of the second application program based on the application market, install the application program on the electronic device based on the installation package, start the second application program, view the detailed page of the advertisement on the second application program, and directly display the detailed page of the advertisement on the interface of the currently displayed first application program.
Further, in another embodiment of the present application, after the electronic device installs the second application program, the identifier of the second application program may be stored in a preset list. So that when it is needed to determine whether the second application program is installed on the electronic device, the second application program can be determined to be installed on the electronic device according to the identifier of the second application program stored in the preset list.
It is noted that, for simplicity of explanation, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will appreciate that the present application is not limited by the order of acts, as some steps may, in accordance with the present application, occur in other orders and concurrently. Further, those skilled in the art will also appreciate that the embodiments described in the specification are exemplary and that no action is necessarily required in this application.
Referring to fig. 2, a block diagram of a prompting device according to the present application is shown, where the device may specifically include the following modules:
the first determining module 11 is configured to determine, when an advertisement needs to be presented on an interface of a first application program, a second application program associated with the advertisement;
a second determining module 12, configured to determine whether the second application is installed on the electronic device;
a first display module 13, configured to display the advertisement and first prompt information when the second application is installed, where the first prompt information is used to prompt: triggering a jump path after the advertisement includes the second application;
alternatively, the first and second electrodes may be,
a second display module 14, configured to display the advertisement and second prompt information when the second application is not installed, where the second prompt information is used to prompt: the jump path after triggering the advertisement includes an application marketplace for installing the second application.
In an optional implementation manner, in a case that the second application is installed, the first prompt message includes:
triggering a jump path behind a first preset area of the advertisement to comprise the second application program;
and after triggering a second preset area of the advertisement, displaying a detail page of the advertisement on an interface of the first application program.
In an optional implementation manner, in a case that the second application is not installed, the second prompt message includes:
triggering a jump path behind a third preset area of the advertisement to comprise the application market;
and displaying a detail page of the advertisement on an interface of the first application program after triggering a fourth preset area of the advertisement.
In an optional implementation manner, the first determining module includes:
an obtaining unit, configured to obtain, in a jump link included in the advertisement, an identifier of a server that stores a detail page of the advertisement;
the first searching unit is used for searching the identifier of the application program corresponding to the identifier of the server in the corresponding relation between the identifier of the server and the identifier of the application program maintained by the electronic equipment;
and the first determining unit is used for determining the application program corresponding to the searched identifier as the second application program.
In an optional implementation manner, the second determining module includes:
the second searching unit is used for searching the identifier of the second application program in a preset list maintained by the electronic equipment, wherein the preset list is used for storing the identifier of the application program installed on the electronic equipment;
a second determining unit, configured to determine that the second application program is installed on the electronic device when the identifier of the second application program is found in the preset list;
a third determining unit, configured to determine that the second application program is not installed on the electronic device when the identifier of the second application program is not found in the preset list.
In an optional implementation manner, the second determining module further includes:
the storage unit is used for storing the identifier of the second application program in the preset list after the second application program is installed in the electronic equipment.
In the application, when an advertisement needs to be displayed on an interface of a first application program, a second application program associated with the advertisement is determined; determining whether a second application program is installed on the electronic equipment; and displaying the advertisement and first prompt information under the condition that the electronic equipment has the second application program, wherein the first prompt information is used for prompting: the jump path after triggering the advertisement comprises a second application program; and under the condition that the electronic equipment does not install the second application program, displaying the advertisement and second prompt information, wherein the second prompt information is used for prompting: the jump path after triggering the advertisement includes an application marketplace for installing a second application.
Through the method and the device, before the user triggers the advertisement, the user can know the following information according to the first prompt information or the second prompt information: the jump path of the interface after the advertisement is triggered avoids the worry of the user, thereby improving the user experience. And if the user triggers the advertisement, the user can accept the jump path of the interface after triggering the advertisement, so that the situation that the jump path of the interface after triggering the advertisement cannot be accepted by the user is avoided, and the user experience can be improved.
Because the worry of the user is removed, when the user can accept the jump path of the interface after triggering the advertisement, the user can often trigger the advertisement, and the occurrence can be avoided: the skip path of the interface after triggering the advertisement can be actually accepted by the user, but since the user does not know the skip path of the interface after triggering the advertisement, the user can avoid the phenomenon that the skip path of the interface after triggering the advertisement cannot be accepted by the user without triggering the advertisement, thereby improving the popularization efficiency of the advertisement.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
Fig. 3 is a block diagram of an electronic device 800 shown in the present application. For example, the electronic device 800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
Referring to fig. 3, electronic device 800 may include one or more of the following components: a processing component 802, a memory 804, a power component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, a sensor component 814, and a communication component 816.
The processing component 802 generally controls overall operation of the electronic device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 802 may include one or more processors 820 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.
The memory 804 is configured to store various types of data to support operation at the device 800. Examples of such data include instructions for any application or method operating on the electronic device 800, contact data, phonebook data, messages, images, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 806 provides power to the various components of the electronic device 800. The power components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the electronic device 800.
The multimedia component 808 includes a screen that provides an output interface between the electronic device 800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 800 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the electronic device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 804 or transmitted via the communication component 816. In some embodiments, audio component 810 also includes a speaker for outputting audio signals.
The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 814 includes one or more sensors for providing various aspects of state assessment for the electronic device 800. For example, the sensor assembly 814 may detect an open/closed state of the device 800, the relative positioning of components, such as a display and keypad of the electronic device 800, the sensor assembly 814 may also detect a change in the position of the electronic device 800 or a component of the electronic device 800, the presence or absence of user contact with the electronic device 800, orientation or acceleration/deceleration of the electronic device 800, and a change in the temperature of the electronic device 800. Sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 816 is configured to facilitate wired or wireless communication between the electronic device 800 and other devices. The electronic device 800 may access a wireless network based on a communication standard, such as WiFi, a carrier network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component 816 receives broadcast signals or broadcast operation information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the electronic device 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 804 comprising instructions, executable by the processor 820 of the electronic device 800 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
Fig. 4 is a block diagram of an electronic device 1900 shown in the present application. For example, the electronic device 1900 may be provided as a server.
Referring to fig. 4, electronic device 1900 includes a processing component 1922 further including one or more processors and memory resources, represented by memory 1932, for storing instructions, e.g., applications, executable by processing component 1922. The application programs stored in memory 1932 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1922 is configured to execute instructions to perform the above-described method.
The electronic device 1900 may also include a power component 1926 configured to perform power management of the electronic device 1900, a wired or wireless network interface 1950 configured to connect the electronic device 1900 to a network, and an input/output (I/O) interface 1958. The electronic device 1900 may operate based on an operating system stored in memory 1932, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, apparatus, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While the preferred embodiments of the present application have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all alterations and modifications as fall within the scope of the application.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The above detailed description is given to a prompting method and apparatus provided by the present application, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above example is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (14)
1. A prompting method is applied to electronic equipment, and comprises the following steps:
when an advertisement needs to be displayed on an interface of a first application program, determining a second application program associated with the advertisement;
determining whether the second application is installed on the electronic device;
displaying the advertisement and first prompt information when the second application program is installed, wherein the first prompt information is used for prompting: triggering a jump path after the advertisement includes the second application;
alternatively, the first and second electrodes may be,
and under the condition that the second application program is not installed, displaying the advertisement and second prompt information, wherein the second prompt information is used for prompting: the jump path after triggering the advertisement includes an application marketplace for installing the second application.
2. The method of claim 1, wherein in the case that the second application is installed, the first prompt message comprises:
triggering a jump path behind a first preset area of the advertisement to comprise the second application program;
and after triggering a second preset area of the advertisement, displaying a detail page of the advertisement on an interface of the first application program.
3. The method of claim 1, wherein in the case that the second application is not installed, the second prompt message comprises:
triggering a jump path behind a third preset area of the advertisement to comprise the application market;
and displaying a detail page of the advertisement on an interface of the first application program after triggering a fourth preset area of the advertisement.
4. The method of claim 1, wherein determining the second application associated with the advertisement comprises:
acquiring an identifier of a server storing a detail page of the advertisement in a jump link included in the advertisement;
searching the identifier of the application program corresponding to the identifier of the server in the corresponding relationship between the identifier of the server and the identifier of the application program, wherein the electronic equipment maintains the corresponding relationship;
and determining the application program corresponding to the searched identifier as the second application program.
5. The method of claim 1, wherein the determining whether the second application is installed on the electronic device comprises:
searching for the identifier of the second application program in a preset list maintained by the electronic device, wherein the preset list is used for storing the identifier of the application program installed on the electronic device;
determining that the second application program is installed on the electronic equipment under the condition that the identifier of the second application program is found in the preset list;
and determining that the second application program is not installed on the electronic equipment under the condition that the identifier of the second application program is not found in the preset list.
6. The method of claim 5, wherein after displaying the advertisement and the second reminder information, further comprising:
after the electronic equipment installs the second application program, storing the identification of the second application program in the preset list.
7. A prompting device is applied to electronic equipment, and the device comprises:
the system comprises a first determination module, a second determination module and a display module, wherein the first determination module is used for determining a second application program associated with an advertisement when the advertisement needs to be displayed on an interface of a first application program;
a second determining module, configured to determine whether the second application is installed on the electronic device;
a first display module, configured to display the advertisement and first prompt information when the second application program is installed, where the first prompt information is used to prompt: triggering a jump path after the advertisement includes the second application;
alternatively, the first and second electrodes may be,
a second display module, configured to display the advertisement and second prompt information when the second application is not installed, where the second prompt information is used to prompt: the jump path after triggering the advertisement includes an application marketplace for installing the second application.
8. The apparatus of claim 7, wherein in the case that the second application is installed, the first prompt message comprises:
triggering a jump path behind a first preset area of the advertisement to comprise the second application program;
and after triggering a second preset area of the advertisement, displaying a detail page of the advertisement on an interface of the first application program.
9. The apparatus of claim 7, wherein in the case that the second application is not installed, the second prompt message comprises:
triggering a jump path behind a third preset area of the advertisement to comprise the application market;
and displaying a detail page of the advertisement on an interface of the first application program after triggering a fourth preset area of the advertisement.
10. The apparatus of claim 7, wherein the first determining module comprises:
an obtaining unit, configured to obtain, in a jump link included in the advertisement, an identifier of a server that stores a detail page of the advertisement;
the first searching unit is used for searching the identifier of the application program corresponding to the identifier of the server in the corresponding relationship between the identifier of the server and the identifier of the application program, and the electronic equipment maintains the corresponding relationship;
and the first determining unit is used for determining the application program corresponding to the searched identifier as the second application program.
11. The apparatus of claim 7, wherein the second determining module comprises:
the second searching unit is used for searching the identifier of the second application program in a preset list maintained by the electronic equipment, wherein the preset list is used for storing the identifier of the application program installed on the electronic equipment;
a second determining unit, configured to determine that the second application program is installed on the electronic device when the identifier of the second application program is found in the preset list;
a third determining unit, configured to determine that the second application program is not installed on the electronic device when the identifier of the second application program is not found in the preset list.
12. The apparatus of claim 11, wherein the second determining module further comprises:
the storage unit is used for storing the identifier of the second application program in the preset list after the second application program is installed in the electronic equipment.
13. An electronic device, characterized in that the electronic device comprises:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the prompting method of any one of claims 1-6.
14. A non-transitory computer readable storage medium, instructions in which, when executed by a processor of an electronic device, enable the electronic device to perform the prompting method of any of claims 1-6.
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