CN109861903B

CN109861903B - Link sending method and device based on APP

Info

Publication number: CN109861903B
Application number: CN201811622227.4A
Authority: CN
Inventors: 张园美
Original assignee: Weimeng Chuangke Network Technology China Co Ltd
Current assignee: Weimeng Chuangke Network Technology China Co Ltd
Priority date: 2018-12-28
Filing date: 2018-12-28
Publication date: 2022-01-07
Anticipated expiration: 2038-12-28
Also published as: CN109861903A

Abstract

The embodiment of the invention provides a link sending method and device based on APP (application), wherein the method comprises the following steps: when a client user clicks an APP advertisement, acquiring configuration parameters of the APP; selecting a link skipping logic launched to the client user from a plurality of configured link skipping logics of the APP advertisement according to the configuration parameters of the APP; and assembling the landing page address of the client user and sending the landing page address to the client user according to the selected link jump logic of the client user. This technical scheme carries out functional extension and extension on combining original APP type advertisement ecology closed loop basis, can not only satisfy simultaneously that the advertiser draws new, awaken up the demand such as, still can issue the link combination according to the core appeal and the popularization purpose of advertiser, and the advertiser can autonomically select this mode of falling to the ground of promoting.

Description

Link sending method and device based on APP

Technical Field

The invention relates to the technical field of APP, in particular to a link combination sending method and device based on APP.

Background

The APP such as the microblog is taken as a social media, has numerous high-quality active users and special social propagation attributes, and is an important channel for popularizing the APP. APP popularization products such as microblogs aim at building an application closed loop, and integrated services of a full life cycle such as advertisement display, advertisement interaction, downloading installation, registration activation and retention effect tracking are provided. Moreover, in current APP such as microblog promotes, still supports deplink (deep link) function, and deep link in can direct application shortens jump and conversion route between the APP, realizes seamless jump and connection between the APP, and concrete realization principle and method are as follows:

1) defining scheme parameters of APP to be promoted by an advertiser, and uniformly inputting the scheme parameters into a microblog application center library;

2) the method comprises the steps that when a user clicks, APP clients such as microblogs request an application center to send corresponding parameters according to the appid and the cumid (advertiser id) information of advertisements; meanwhile, whether the user installs the APP promoted by the advertiser is further judged;

if the advertiser installs the APP, the application center issues scheme information (ios issues a url scheme, Andriod issues a url scheme and an apk packet), and the microblog client directly calls the APP and directly applies the internal landing page;

if the advertiser does not install the APP, the application center issues the corresponding download link of the APP, and the APP download operation is carried out.

The prior art can realize information communication and mutual skip among APPs, and can effectively shorten the conversion path among the APPs; the advertisement platform can judge whether landing page touch (delete) inside the APP is carried out or corresponding APP is downloaded for installation according to the installation state of a user, and meanwhile, the requirements of an advertiser on 'refreshing' (downloading) and 'awakening' (calling) are met;

in the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art: the existing functions cannot meet the appeal of APP advertisers in all microblog ecosystems. For some APP customers (such as E-commerce advertisers), the main appeal is to increase the purchase quantity of commodities and download APP in the whole life cycle.

Disclosure of Invention

The embodiment of the invention provides a link sending method and device based on APP (application), which are used for carrying out function expansion extension on the basis of the existing deedlink logic and supporting an advertiser to autonomously configure a promotion type and a link combination to be issued, thereby meeting the personalized requirement of the advertiser.

In one aspect, an embodiment of the present invention provides a link sending method based on an APP application, where the method includes:

when a client user clicks an APP advertisement, acquiring configuration parameters of the APP;

selecting a link skipping logic launched to the client user from a plurality of configured link skipping logics of the APP advertisement according to the configuration parameters of the APP;

and assembling the landing page address of the client user and sending the landing page address to the client user according to the selected link jump logic of the client user.

On the other hand, an embodiment of the present invention provides a link sending apparatus based on APP application, where the apparatus includes:

the system comprises an acquisition unit, a processing unit and a display unit, wherein the acquisition unit is used for acquiring the configuration parameters of an APP when a client user clicks an APP advertisement;

the selection unit is used for selecting the link jump logic launched to the client user from the configured multiple link jump logics of the APP advertisement according to the configuration parameters of the APP;

and the assembling unit is used for assembling the landing page address of the client user and sending the landing page address to the client user according to the selected link jump logic of the client user.

The technical scheme has the following beneficial effects: this technical scheme carries out functional extension and extension on combining original APP type advertisement ecology closed loop basis, can not only satisfy simultaneously that the advertiser draws new, awaken up the demand such as, still can issue the link combination according to the core appeal and the popularization purpose of advertiser, and the advertiser can autonomically select this mode of falling to the ground of promoting.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a flowchart of a link sending method based on APP application according to an embodiment of the present invention;

fig. 2 is a schematic structural diagram of a link transmitting apparatus based on APP application according to an embodiment of the present invention;

fig. 3 is a schematic structural diagram of another linking and transmitting apparatus based on APP application according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of business logic of an example application of the present invention;

FIG. 5 is a diagram illustrating link group hopping according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

As shown in fig. 1, a flowchart of a link sending method based on APP application according to an embodiment of the present invention is shown, where the method includes:

101. when a client user clicks an APP advertisement, acquiring configuration parameters of the APP;

102. selecting a link skipping logic launched to the client user from a plurality of configured link skipping logics of the APP advertisement according to the configuration parameters of the APP;

103. and assembling the landing page address of the client user and sending the landing page address to the client user according to the selected link jump logic of the client user.

Preferably, the method further comprises: and configuring a plurality of link skipping logics of the APP application advertisement in advance according to the promotion appeal and promotion purposes of advertisers.

Preferably, the obtained configuration parameters of the APP application include: the APP application comprises an installation state of the client, an APP application ID, an advertiser ID, an object library ID, a link combination type identification parameter rule field and parameter values of the APP application.

Preferably, the selecting, according to the configuration parameter of the APP application, a link jump logic delivered to the client user from a plurality of configured link jump logics of the APP application advertisement includes:

if the value of the link combination type identification parameter rule is 0, namely rule is 0, then the deep link deeplink + APP link combination is selected;

if the value of the link combination type identification parameter rule is 1, that is, rule is 1, then deplink + H5(H5 is an abbreviation of HTML5, where HTML is hypertext markup language) is selected;

if the link combination type identification parameter rule has a value of 2, i.e., rule is 2, the H5 link is selected.

Preferably, the assembling the landing page address of the client user and sending the landing page address to the client user according to the selected link jump logic of the client user includes:

if the selected link jump logic is: and (3) determining the installation state of the APP at the client by adopting a deeplink + H5 link combination: if the number of the installed APP pages is equal to the number of the installed APP pages, directly waking up the corresponding APP to reach the landing page of the APP; if the APP is not installed, the APP directly arrives at the landing page website H5 page of the APP;

if the selected link jump logic is: and (3) determining the installation state of the APP at the client side by adopting a deeplink + APP link combination: if the number of the installed APP pages is equal to the number of the installed APP pages, directly waking up the corresponding APP to reach the landing page of the APP; if the page is not installed, directly jumping to a download page of the APP for downloading and installing, and awakening the APP after downloading and installing to reach a landing page of the APP;

if the selected link jump logic is: h5 link, then go to the landing page website H5 page of the APP.

Corresponding to the above method embodiment, as shown in fig. 2, it is a schematic structural diagram of a link sending apparatus based on APP application according to an embodiment of the present invention, where the apparatus includes:

an obtaining unit 21, configured to obtain a configuration parameter of an APP application when a client user clicks an APP application advertisement;

a selecting unit 22, configured to select, according to the configuration parameter of the APP application, a link jump logic delivered to the client user from the configured multiple link jump logics of the APP application advertisement;

and the assembling unit 23 is configured to assemble the landing page address of the client user and send the landing page address to the client user according to the selected link jump logic of the client user.

Preferably, as shown in fig. 3, which is a schematic structural diagram of another linking and sending apparatus based on APP application according to an embodiment of the present invention, the apparatus includes an obtaining unit 21, a selecting unit 22, and an assembling unit 23, and further includes:

and the configuration unit 20 is configured to configure a plurality of link skipping logics of the APP application advertisement in advance according to the promotion appeal and promotion purpose of the advertiser.

Preferably, the obtaining unit 21 is specifically configured to obtain configuration parameters of the APP application, where the configuration parameters include: the APP application comprises an installation state of the client, an APP application ID, an advertiser ID, an object library ID, a link combination type identification parameter rule field and parameter values of the APP application.

Preferably, the selection unit 22 is specifically configured to select, in the configuration parameters of the APP application,

if the value of the link combination type identification parameter rule is 1, that is, rule is 1, then the deeplink + H5 link combination is selected;

Preferably, the splicing unit 23 is further configured to:

This technical scheme carries out functional extension and extension on combining original APP type advertisement ecology closed loop basis, can not only satisfy simultaneously that the advertiser draws new, awaken up the demand such as, still can issue the link combination according to the core appeal and the popularization purpose of advertiser, and the advertiser can autonomically select this mode of falling to the ground of promoting.

As shown in fig. 4, a schematic diagram of a service logic of an application example of the present invention is specifically detailed as follows:

1) the application center: an advertiser uploads an APK (Android Package) package or fills in itunes (itunes is a free digital media playing application program for Mac and PC, and can manage and play digital music and videos) link, and the links are uniformly input into an advertisement platform application center for service background calling;

2) and (4) a service background: an advertiser selects an installation package to be promoted (a service background calls an application center), and creates an advertisement plan of an application class; according to the promotion appeal, the link combination function to be issued at this time is configured in a personalized mode, such as deeplink + H5/deeplink + APP/H5; at the moment, the service background identifies the delivery type selected by the user through related parameters (rule), and uniformly stores the core parameters into an advertisement platform object library (an advertiser ID, an application ID, a skip identification, a decaplink link and the like);

3) an object library: storing necessary fields for calling interface level and acquiring parameters;

4) platform/mapi: in the advertisement putting process, relevant parameters are issued and transmitted transparently;

5) a client: and when the user brushes the corresponding advertisement and generates a relevant click behavior, the client calls a relevant interface according to the parameter field, acquires different jump logics and executes a corresponding action. The specific logic is as follows:

interface logic:

http://api.apps.sina.cn/interface/api_down.phpcontainerid＝XXXXXX&pyid＝YYYYY&oi d＝ZZZZZZ&rule＝1

the continuous is an issued application ID, the pyid is an advertiser ID, the oid is an object library ID, the parameter is used for uniquely acquiring information stored in the object library, and the rule is a link combination type identification parameter;

parameter response logic:

the application center calls oid the object library and returns the data to the client according to the rule value and the predetermined service logic: specifically, the issued link is determined according to rule, and a rule field and a value need to be returned to the client, so that the client can distinguish whether the actual jump logic jumps to H5 or a download page in the interaction log, which is specifically as follows:

a. rule 0 issuing depelink + app link combination

android returns openapp, scheme, url-scheme (meaning: deeplink), packagName, rule

ios returns openapp, scheme, url-scheme (meaning: Deeplink), rule

b. rule 1 sends down depelink + h5 link combination

android returns openapp, scheme (meaning: url _ h5), url-scheme (meaning: deeplink), packagName, rule

ios returns openapp, scheme (meaning: url _ h5), url-scheme (meaning: deepink), rule

c. rule 2h5 Link

android returns openapp, schema (meaning url _ h5), url-schema (meaning: deepink, empty), packageName (empty), rule

ios returns openapp, scheme (meaning: url _ h5), url-scheme (meaning: deepink, empty), rule

Example of information interaction logic:

as shown in fig. 5, a schematic view of link combination skip of the application example of the present invention shows a skip logic schematic view related to a certain application promotion advertisement, and in an advertisement background and advertisement information issue, interactive information logics related to each link are respectively as follows:

1) the application center:

a) storing the application installation package into a microblog advertisement platform application center for a service background to select and call;

b) taking oid parameter as key, taking core parameter information of the advertisement from the object library, splicing the core parameter information into a jump address, and issuing the jump address to the client along with the overall advertisement issuing flow;

example of linking: http:// api. apps. sinc/interface/api _ down. phpcontaineerid XXXXXXX & PYid ═ YYYYYYY & oid ═ ZZZZZZZZ & rule ═ 1

2) And (4) a service background: support the creation of an application advertising plan and provide a link combining function: for example, deeplink + app/deeplink + H5/H5, the invention is explained by taking a deeplink + H5(rule 1) link as an example, and the service background stores information such as advertiser ID, rule, oid, application ID, deeplink and the like into an object library;

3) an object library: storing key field information (such as advertiser ID, rule, oil and application ID), associating all core parameters by using oid as a key, and calling and assembling the core parameters into a complete address by using an application center;

4) platform/mapi: transmitting the core parameter information of the advertisement and issuing the core parameter information to the client;

5) a client: when a user brushes the advertisement and clicks, the user requests an application center, the application center searches corresponding content in an object library according to information such as an advertiser ID, an application ID, rule, and oil, and executes different landing page jump operations according to the installation state of the user on the APP. The method comprises the steps that an APP is directly called for an installed user and directly reaches a landing page; and directly opening a corresponding H5 page in a microblog browser to perform order purchase for a user who does not install the APP.

The application example of the invention expands and extends the function on the basis of combining the original APP advertisement ecological closed loop. The method can meet the requirements of an advertiser for updating, awakening and the like, can issue the link combination according to the core appeal and the promotion purpose of the advertiser, can autonomously select the floor type of the promotion, can identify the link combination type through a rule field, can store related parameters into an object library for unified management and issue, and can realize a standardized flow through modes of standardized interface calling and the like.

It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.

In the foregoing detailed description, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the detailed description, with each claim standing on its own as a separate preferred embodiment of the invention.

The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

What has been described above includes examples of one or more embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the aforementioned embodiments, but one of ordinary skill in the art may recognize that many further combinations and permutations of various embodiments are possible. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "includes" is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term "comprising" as "comprising" is interpreted when employed as a transitional word in a claim. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".

Those of skill in the art will further appreciate that the various illustrative logical blocks, units, and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate the interchangeability of hardware and software, various illustrative components, elements, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design requirements of the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present embodiments.

The various illustrative logical blocks, or elements, described in connection with the embodiments disclosed herein may be implemented or performed with a general purpose processor, a digital signal processor, an Application Specific Integrated Circuit (ASIC), a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a digital signal processor and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a digital signal processor core, or any other similar configuration.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. For example, a storage medium may be coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an ASIC, which may be located in a user terminal. In the alternative, the processor and the storage medium may reside in different components in a user terminal.

In one or more exemplary designs, the functions described above in connection with the embodiments of the invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media that facilitate transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, such computer-readable media can include, but is not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to carry or store program code in the form of instructions or data structures and which can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Additionally, any connection is properly termed a computer-readable medium, and, thus, is included if the software is transmitted from a website, server, or other remote source via a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wirelessly, e.g., infrared, radio, and microwave. Such discs (disk) and disks (disc) include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks where disks usually reproduce data magnetically, while disks usually reproduce data optically with lasers. Combinations of the above may also be included in the computer-readable medium.

The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims

1. A link sending method based on APP is characterized by comprising the following steps:

assembling the landing page address of the client user and sending the landing page address to the client user according to the selected link jump logic of the client user;

the obtained configuration parameters of the APP application include: the installation state of the APP application at the client, the APP application ID, the advertiser ID, the object library ID, the link combination type identification parameter rule field and the parameter values thereof;

wherein, according to the configuration parameters of the APP application, selecting a link jump logic delivered to the client user from a plurality of configured link jump logics of the APP application advertisement, includes:

2. The APP application-based link transmitting method of claim 1, further comprising:

and configuring a plurality of link skipping logics of the APP application advertisement in advance according to the promotion appeal and promotion purposes of advertisers.

3. The APP-application-based link sending method of claim 1, wherein the assembling landing page addresses of the client users and sending the client users according to the selected link jump logic of the client users comprises:

if the selected link jump logic is: and (3) determining the installation state of the APP at the client side by adopting a deeplink + APP link combination: if the number of the installed APP pages is equal to the number of the installed APP pages, directly waking up the corresponding APP to reach the landing page of the APP; if the APP is not installed, directly jumping to a downloading page of the APP for downloading and installing;

4. An apparatus for transmitting a link based on an APP application, the apparatus comprising:

the assembling unit is used for assembling the landing page address of the client user and sending the landing page address to the client user according to the selected link jump logic of the client user;

the obtaining unit is specifically configured to obtain configuration parameters of the APP application, where the configuration parameters include: the installation state of the APP application at the client, the APP application ID, the advertiser ID, the object library ID, the link combination type identification parameter rule field and the parameter values thereof;

the selecting unit is specifically configured to, in the configuration parameters of the APP application, select a deep link deeplink + APP link combination if a rule value of a link combination type identifier parameter is 0, that is, a rule is 0;

5. The apparatus for transmitting a link based on an APP application of claim 4, wherein the apparatus further comprises:

and the configuration unit is used for configuring a plurality of link skipping logics of the APP advertisement in advance according to the promotion appeal and promotion purposes of the advertiser.

6. The APP application-based link transmitting apparatus of claim 4, wherein the assembling unit is further configured to: