KR102045917B1 - Advertisement Information Operating Method And System thereof, and Apparatus supporting the same - Google Patents

Advertisement Information Operating Method And System thereof, and Apparatus supporting the same Download PDF

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KR102045917B1
KR102045917B1 KR1020120113628A KR20120113628A KR102045917B1 KR 102045917 B1 KR102045917 B1 KR 102045917B1 KR 1020120113628 A KR1020120113628 A KR 1020120113628A KR 20120113628 A KR20120113628 A KR 20120113628A KR 102045917 B1 KR102045917 B1 KR 102045917B1
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South Korea
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advertisement
user terminal
terminal
shortcut icon
advertisement information
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KR1020120113628A
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Korean (ko)
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KR20140047393A (en
Inventor
고영관
손상목
정영우
최용주
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에스케이플래닛 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested

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  • Engineering & Computer Science (AREA)
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  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to the operation of advertisement information, and the present invention relates to an advertisement providing service device for providing advertisement information related to a specific advertisement, and to storing the advertisement information using function included in the advertisement information as a shortcut icon when selecting the advertisement. And a user terminal for outputting a shortcut icon on a main page and executing an advertisement related function according to the corresponding shortcut icon according to a user selection. Discloses the configuration.

Description

Advertisement Information Operating Method And System About, and Apparatus supporting the same}

The present invention relates to the operation of advertisement information, and more particularly, to a method and system for supporting advertisement information for continuously operating a specific advertisement use, and an apparatus and a terminal supporting the advertisement information.

Advertising is intended to raise awareness of certain products or services from notifications to certain users of certain products or services and ultimately to encourage them to purchase the products or services. These advertisements were produced by distributing flyers or the like or installing banners or the like. On the other hand, with the rapid spread of the Internet, new forms of advertisements such as advertisements through e-mail, banner advertisements on homepages, and video content advertisements are being generated. In the above-described conventional advertising method on the Internet, when an advertiser requests a media company that is an operator of a web page where an advertisement is to be displayed, registers an advertisement file with a media company server, and outputs the web page when the media company server outputs the web page. Also print it out.

In the conventional advertising method, the user may select a specific advertisement and perform page switching for supporting a specific function linked to the corresponding advertisement to purchase a product for advertisement. However, such a conventional advertisement using environment is inconvenient for the user to output the same web page and search for the corresponding advertisement every time in order to continuously search for and use a specific advertisement. Furthermore, when the advertisement is not displayed on the web page according to the expiration of the contract for the advertisement, the user may have difficulty in searching for the advertisement.

Korean Laid-Open Patent Publication 10-2011-0009496 A, published on January 28, 2011 (name: Advertisement providing method and device using a widget application)

Accordingly, an object of the present invention is to solve the problems of the prior art as described above, and when the user terminal selects a particular advertisement for continuous advertisement use, advertisement information operating method that supports to install the advertisement information about the corresponding advertisement And a system and a device and a terminal supporting the system.

In order to achieve the above object, the present invention supports a user to store a shortcut icon that supports a function of using advertisement information included in advertisement information related to an advertisement when selecting a specific advertisement, and to output a main page of the user terminal. When the advertisement providing service device and the advertisement are selected, the function of using the advertisement information included in the advertisement information is stored as a shortcut icon, and the shortcut icon is displayed on the main page to execute the advertisement related function according to the shortcut icon according to the user's selection. Disclosed is a configuration of an advertisement information operating system comprising a user terminal.

The present invention also provides a device communication unit for establishing a communication channel with a user terminal and providing an advertisement to the user terminal, and a shortcut icon for supporting a function of using advertisement information included in advertisement-related advertisement information when a user selects an exposed advertisement. Disclosed is a configuration of an advertisement providing service apparatus for supporting advertisement transmission, comprising: a device control unit configured to support storing in a mobile station and outputting a main page of a user terminal.

The shortcut icon may be a moving function execution icon for a web page included in the advertisement information, a video playing function execution icon related to the advertisement information, a moving function execution icon for an e-commerce page for purchasing goods presented in the advertisement, and an advertisement. And at least one of a call connection function execution icon with an advertiser terminal, a function execution icon for supporting a text message or an email transmission to an advertiser terminal of an advertisement, and a function execution icon for storing a phone number of the advertiser terminal of the advertisement as an address book.

The device controller supports outputting a shortcut icon using an advertisement SDK based on a specific platform.

When the user terminal operates a plurality of home applications, the device controller supports registering a shortcut icon to each of the plurality of home applications.

The present invention also establishes a communication channel with an advertisement providing service apparatus for providing advertisements and advertisement-related advertisement information, and includes a terminal communication unit for receiving advertisements and advertisement information, a terminal display unit for outputting advertisements, and a terminal selection unit for advertisement selection. And a terminal controller configured to store a shortcut icon that supports a function of using advertisement information included in advertisement related advertisement information when the advertisement is selected, and a terminal controller that outputs the shortcut icon to the terminal display unit. A configuration of a user terminal supporting advertisement information operation is disclosed.

The terminal storage unit further includes an advertisement SDK for operating advertisement information, and the advertisement SDK is loaded into the terminal controller when the advertisement is operated to register a shortcut icon in the home application and to output the home application.

When there are a plurality of home applications, the advertisement SDK registers shortcut shortcuts to respective home applications and supports outputting shortcut shortcuts to the terminal display unit according to a specific home application execution.

The advertisement information may include information about an advertisement-related web page, an advertisement-related video, an address of an e-commerce page through which the product presented in the advertisement may be purchased, and a phone number and email address information of an advertiser's terminal that supports an advertisement-related call, text message, or email. It may include at least one of.

The present invention also provides a method of exposing an advertisement to a user terminal, selecting an advertisement to which the user terminal is exposed, generating at least one advertisement related shortcut icon based on advertisement information related to the advertisement, and a shortcut execution icon. Disclosed is a configuration of an advertisement information operating method comprising the step of storing and displaying.

The generating of the shortcut icon may be a step in which the platform-based advertisement SDK generates the shortcut icon for the advertisement-related function in the advertisement information.

The storing and displaying the shortcut icon may include storing the shortcut icon in the home application of the user terminal, and displaying the shortcut icon on the home screen according to the execution of the home application.

The storing and displaying of the shortcut icon may include storing the shortcut icon in each of the plurality of home applications and displaying the shortcut icon stored in the corresponding home application when the specific home application is executed.

The invention also discloses a configuration of a computer readable recording medium having recorded thereon a program for executing the above method.

As described above, according to the method and system for supporting advertisement information of the present invention and a device and a terminal supporting the same, the present invention enables a user to directly access a desired advertisement, thereby making it easier to use the advertisement. In addition, even when a specific advertisement is completed, the user can support the user to search for and use the advertisement information that he / she wants to search.

1 is a view schematically showing the configuration of an advertisement information operating system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating in more detail the configuration of an advertisement delivery service apparatus among components of the advertisement information operating system of FIG. 1; FIG.
3 is a view illustrating in more detail the configuration of the user terminal of FIG.
4 is a view for explaining in detail the advertising SDK configuration of the user terminal of FIG.
5 is a view for explaining an advertisement information operating method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the art to which the present invention pertains and are not directly related to the present invention will be omitted. In addition, detailed descriptions of components having substantially the same configuration and function will be omitted.

For the same reason, some components in the accompanying drawings are exaggerated, omitted, or schematically illustrated, and the size of each component does not entirely reflect the actual size. Therefore, the present invention is not limited by the relative size or spacing drawn in the accompanying drawings.

1 is a diagram schematically illustrating a configuration of an advertisement information operating system according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the advertisement information operating system 10 of the present invention may include a user terminal 100 and an advertisement providing service apparatus 200, and a communication network 300 for transferring information between components. The configuration may further include.

The advertisement information operating system 10 of the present invention having such a configuration includes an environment in which at least one user terminal 100 accesses the advertisement providing service apparatus 200 to receive and output a service page on which a specific advertisement is displayed. When the user terminal 100 selects a specific advertisement, the advertisement providing service apparatus 200 supports to install advertisement information related to the advertisement in the user terminal 100. Accordingly, the advertisement information operating system 10 of the present invention supports to output a shortcut icon to a specific page of the user terminal 100, for example, a page or a menu page on which a home application is displayed. As a result, the advertisement information operating system 10 of the present invention can support a user to directly access the corresponding advertisement related site or advertisement related function without having to access the service page separately when he wants to use the information related to the corresponding advertisement. .

The user terminal 100 is configured to access the advertisement providing service apparatus 200 through the communication network 300 and to receive and output a service page provided by the advertisement providing service apparatus 200. The service page output by the user terminal 100 may output a predetermined number of advertisements requested by the advertiser at a predetermined position. In particular, a plurality of advertisements may be included in a service page and provided. Accordingly, the user terminal 100 checks a specific advertisement in a process of reading a corresponding service page and selects a specific advertisement according to a preference or a need. In this case, the user terminal 100 may receive advertisement information about the corresponding advertisement from the advertisement providing service apparatus 200 in response to a specific advertisement selection, and may output an advertisement information execution icon on a specific screen to use the advertisement information. Accordingly, the user can access services related to a specific advertisement, such as accessing a link site linked to the corresponding advertisement, writing an email or a message that can be sent to the corresponding advertiser, or making a phone call. This may be performed by selecting an advertisement information execution icon. To this end, the user terminal 100 may receive and store advertisement information from the advertisement providing service apparatus 200 and output a shortcut icon on a specific screen. This user terminal 100 will be described in more detail with reference to FIG. 3.

The communication network 300 may support communication channel formation for data transmission and signal transmission between respective components of the advertisement information management system 10. That is, the communication network 300 forms a communication channel between the user terminal 100 and the advertisement providing service apparatus 200, and receives advertisement information from the advertisement providing service apparatus 200 at the request of the user terminal 100. To be delivered). To this end, the communication network 300 may support service page delivery from the advertisement providing service device 200 to the user terminal 100, and may transmit a specific advertisement selection signal included in the service page to the advertisement providing service device 200.

The communication network 300 may be provided in a form including at least one of a variety of communication networks for the above-described data transfer. That is, the communication network 300 may include various networks for connecting the user terminal 100 and the advertisement providing service apparatus 200. For example, the communication network 300 may include devices capable of configuring a mobile communication network, a wireless access network, an Internet network, etc. to support communication of the user terminal 100 or the user terminal 100, and may include an advertisement providing service device ( It may include devices capable of configuring an internet network, a mobile communication network, etc. for the connection of the 200. That is, the communication network 300 of the present invention is not limited to the form or configuration of a specific communication network, but the advertisement information delivery and data transmission related to a specific communication function according to the use of advertisement for providing advertisement information and using advertisement information of the present invention. It may be understood that the network is provided in at least one of various types of networks that can be supported.

The advertisement providing service apparatus 200 is configured to receive and store advertisement information from an advertiser, arrange an advertisement for using the stored advertisement information on a service page, and transmit the corresponding service page to the user terminal 100. In this process, when the user terminal 100 selects a specific advertisement included in the service page, the advertisement providing service apparatus 200 may provide the user terminal 100 with advertisement information related to the use of the corresponding advertisement. For example, when the user terminal 100 selects a particular advertisement, the advertisement providing service device 200 may access a web page related to the advertisement, play a video, move to an e-commerce page, make a call, text message or email. Advertisement information may be provided to support a transmission function, an address book storage function, and the like. Detailed configuration, role, and operation of the advertisement providing service device 200 will be described in more detail with reference to the following drawings.

2 is a view showing in more detail the configuration of the advertisement providing service apparatus 200 according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement providing service device 200 may include a device communication unit 210, a device storage unit 250, and a device control unit 260.

The device communication unit 210 is a component that supports a communication function of the advertisement providing service device 200. The device communication unit 210 forms a communication channel with the user terminal 100 through the communication network 300. The device communication unit 210 may be configured as a communication module supporting a specific communication scheme according to the configuration of the communication network 300, and may include various communication modules capable of supporting various communication schemes in some cases. For example, when the user terminal 100 uses the mobile communication module, the device communication unit 210 may include a communication module compatible with the corresponding communication scheme. In addition, the device communication unit 210 may include a communication module for supporting a corresponding communication scheme in order to support the case where the user terminal 100 requests a connection using a wired communication module such as Ethernet.

When the device communication unit 210 receives the advertisement information from the advertiser terminal (not shown), the device communication unit 210 may transmit the received advertisement information to be stored in the device storage unit 250 under the control of the device controller 260. In addition, the device communication unit 210 provides a service page including a specific advertisement to the user terminal 100 under the control of the device control unit 260, and to the device storage unit 250 according to the advertisement selection of the corresponding user terminal 100. A communication channel for providing the stored advertisement information 251 to the user terminal 100 may be supported.

The device storage unit 250 is a component that stores various programs and data necessary for the operation of the advertisement providing service device 200. In particular, the device storage unit 250 may include the advertisement information 251 and the service page 253 to support the advertisement providing function of the present invention.

The advertisement information 251 includes information related to specific functions available by the advertisement included in the service page 253 as mentioned above. For example, the advertisement information 251 may include web page information and web page access information, video information or video played in connection with an advertisement, which are designed to enable a search or purchase of a specific product, etc., in relation to an advertisement displayed on the service page 253. It may include link information, e-commerce page information supporting product search and purchase presented by the corresponding advertisement. In addition, the advertisement information 251 may include information about an advertiser's phone number and dialing routine information, an advertiser's phone number or email information, and information for automatically storing the advertiser's phone number or email information as an address book. The advertisement information 251 is installed in a specific form on the user terminal 100 by, for example, an advertisement software development kit (SDK) that supports advertisement output of a specific platform (for example, Android platform) installed on the user terminal 100. Can be.

The service page 253 is a page on which at least one advertisement including at least one of image and audio information provided for operation of the advertisement information 251 is disposed. When the user terminal 100 is connected through the device communication unit 210, the service page 253 may be provided to the user terminal 100 without performing an authentication process or performing an authentication process according to a policy. The advertisement provided on the service page 253 is first displayed on the terminal display unit 140 of the user terminal 100 and exposed. In addition, the service page 253 may be designed so that a specific user terminal 100 may support a corresponding function based on at least some of the advertisement information 251 when a specific advertisement is selected. For example, when the user terminal 100 selects a specific advertisement of the service page 253, a function of moving to a web page included in the advertisement information 251, a video playing function linked to the advertisement, and a product presented in the advertisement Service page to perform at least one of the function of going to an e-commerce page where you can purchase, a call connection with an advertiser, a text message or an email to the advertiser's device, and a phone number of the advertiser's device as an address book. 253, routines for supporting each of the above functions may be designed.

The device controller 260 is a component that supports various signal flows and data processing for the operation of the advertisement providing service device 200. For example, when the user terminal 100 requests a connection through the communication network 300, the user terminal 100 may support providing the service page 253 to the user terminal 100. In this case, the device controller 260 may configure the service page 253 to include at least one advertisement or provide the service page 253 including the at least one advertisement to the user terminal 100 according to predefined schedule information. Can be supported.

When the user terminal 100 selects a specific advertisement included in the service page 253, the device controller 260 may install the advertisement information 251 related to the advertisement on the user terminal 100 or the advertisement information ( 251 may provide the user terminal 100 with a selection window for determining whether to use the advertisement providing service apparatus 200 based on the advertisement providing service apparatus 200. Here, the device controller 260 omits the above-described function of using the advertisement information 251 according to the policy of the advertisement providing service device 200 and installs the advertisement information 251 related to the advertisement selected by default in the user terminal 100. It can also be supported. Alternatively, the device controller 260 may control to provide only the function of using the above-mentioned advertisement information 251 when selecting a specific advertisement among various advertisements included in the service page 253, and also the above-described advertisement information 251. You can display a selection window asking whether to install. In addition, the device controller 260 may support to install the advertisement information 251 in the user terminal 100 when a specific advertisement is selected by default. Herein, the device controller 260 preliminarily informs the user that the shortcut icon may be installed in the user terminal 100 to use the advertisement information 251 related to the corresponding advertisement when the specific advertisement is selected, or the schedule phrase in a predetermined area of the corresponding advertisement. Can be included and displayed as. Accordingly, a user who clicks on a specific advertisement may be informed in advance to recognize that a shortcut icon designed to use the advertisement information 251 is installed in the user terminal 100 when the corresponding advertisement is clicked.

If a specific advertisement is selected to install the advertisement information 251 in the user terminal 100, the device controller 260 may transmit the advertisement information 251 stored in the device storage 250 to the advertisement SDK of the user terminal 100. Can provide. As described above, the advertisement SDK may be an SDK based on a specific platform. Accordingly, the advertisement information 251 may also include routines designed to operate based on the specific platform. Meanwhile, the device controller 260 may directly provide a specific advertisement to the user terminal 100 according to the request of the user terminal 100 in addition to the method including the advertisement on the service page 253 according to the advertisement provision policy. In this case, the advertisement may not be included in the service page 253 but may be directly provided to the specific user terminal 100 in the form of a banner.

3 is a view showing in more detail the configuration of the user terminal 100 according to an embodiment of the present invention.

Referring to FIG. 3, the user terminal 100 of the present invention may include a configuration of a terminal communication unit 110, a terminal input unit 120, a terminal display unit 140, a terminal storage unit 150, and a terminal control unit 160. Can be.

The terminal communication unit 110 performs a communication function of the user terminal 100, and may support to form a communication channel with the advertisement providing service apparatus 200 through the communication network 300 according to a user request. The terminal communicator 110 may be configured in various forms according to the characteristics of the user terminal 100. For example, the terminal communicator 110 may be a mobile communication module, a wireless access point access module, or a wired network access communication module. It may be configured to include a communication module provided in at least one form. The terminal communication unit 110 forms a communication channel with the advertisement providing service apparatus 200 by operating the at least one communication module as described above, and provides the service page 253 including at least one advertisement from the advertisement providing service apparatus 200. Can be received. The service page 253 received by the terminal communication unit 110 may be output to the terminal display unit 140 under the control of the terminal control unit 160. Alternatively, the service page 253 received by the terminal communication unit 110 may be temporarily stored in the terminal storage unit 150 in the form of a cookie.

Meanwhile, after the shortcut icon for operating the advertisement information 251 is installed in the user terminal 100, the terminal communication unit 110 may support to form a communication channel according to the characteristics of the selected shortcut icon when the shortcut icon is selected. Can be. For example, the terminal communication unit 110 may support to establish a data communication channel for accessing an advertisement-related web page. In addition, the terminal communication unit 110 may support to establish a call channel for the call connection with the terminal associated with the advertiser or advertisement, and may support the formation of a message service channel for transmitting a message or an email to the terminal related to the advertisement.

The terminal input unit 120 is configured to generate various input signals for operating the user terminal 100. The terminal input unit 120 may be provided in various forms, such as a key button, a side key, a home key, or the like, according to the type of the user terminal 100, or may be formed as a keypad. In particular, the terminal input unit 120 generates an input signal for accessing the advertisement providing service apparatus 200, generates an input signal for selecting a specific advertisement on the service page 253, and operates the advertisement information 251 in relation to the selected specific advertisement. An input signal for designating a shortcut icon for installing and an input signal for selecting at least one of the installed at least one shortcut icon may be generated. In this case, the shortcut execution icon installation designation input signal may be omitted when a corresponding function is provided by default according to the policy of the advertisement providing service apparatus 200. The input signal generated by the terminal input unit 120 may be provided to the terminal controller 160 to operate as a command for performing a function according to generation of the corresponding input signal.

The terminal display unit 140 may output various screens related to the operation of the user terminal 100. For example, the terminal display unit 140 may display a screen for displaying an item for accessing the advertisement providing service device 200, a screen for providing a service page 253 according to the connection of the advertisement providing service device 200, and a specific advertisement included in the service page 253. A screen according to the selection can be provided. In this case, the screen according to the advertisement selection may include a selection window for selecting installation of the advertisement information 251 operation shortcut icon, a screen for receiving advertisement information 251, and the like.

Meanwhile, the terminal display unit 140 may provide a shortcut icon 157 for operating a specific function of the advertisement information 251 on the execution screen of the home application 151. In addition, when there are a plurality of home applications 151, the terminal display unit 140 may output a shortcut icon 157 on the execution screen of each home application 151.

The terminal storage unit 150 is a component that stores various information related to the operation of the user terminal 100. For example, the terminal storage unit 150 may store phonebook or address book information, application and file information related to a specific user function, and the like. In particular, the terminal storage unit 150 of the present invention stores an advertisement SDK 155 for supporting the advertisement-related application 153 and the advertisement-related application 153, and includes a home application (1) that includes shortcut icon 157 information ( 151 can be stored.

The home application 151 may be an application that provides a home screen of the user terminal 100. The home application 151 may provide icons on the screen capable of executing at least one other user app, and for this purpose, update and manage a list of execution icons for the user apps. A plurality of such home applications 151 may be operated depending on whether the user terminal 100 supports or by user installation. That is, the list of execution icons that can be executed by each of the plurality of home applications 151 can be updated and managed. The user terminal 100 may execute the home application 151 stored in the terminal storage unit 150 after completion of booting when the initial power is supplied, and the home application 151 may be executed by the user setting or supported by the user terminal 100. The list of icons may be checked and the corresponding execution icons may be output on the home screen of the terminal display unit 140. In particular, when the home application 151 is executed, shortcut execution icons 157 related to operation of the advertisement information 251 of the present invention may be output on the home screen.

The shortcut icon 157 may be execution icons related to the operation of the advertisement information 251. For example, the shortcut icon 157 may be used to move to a web page included in the advertisement information 251, an icon for executing a video play function associated with the advertisement information 251, and a product presented in the advertisement. It may include an icon for moving to an e-commerce page, an icon for connecting a call to an advertiser, an icon for transmitting a text message or an email to an advertiser terminal, an icon for storing a phone number of an advertiser terminal as an address book, and the like. . The shortcut icon 157 may be implemented as a specific image so as to be classified by each advertisement information 251. In this case, the specific image may be provided in the advertisement information 251 or provided by the user terminal 100 by default or may be changed by user selection.

The advertisement SDK 155 receives the advertisement information 251 for the operation of the advertisement information 251, generates the shortcut icons 157 based on the received advertisement information 251, and stores and manages the shortcut icons 157. It can be a configuration. The advertisement SDK 155 may be loaded into the terminal controller 160 when an advertisement is used according to a user's request to support signal processing and data storage and management related to advertisement operation. The advertisement SDK 155 will be described in more detail with reference to FIG. 4.

The terminal controller 160 supports signal processing and data processing related to the operation of the user terminal 100. In particular, the terminal controller 160 accesses the advertisement providing service apparatus 200 and supports the terminal controller 160 to output the service page 253 to the terminal display unit 140 when the service page 253 is received. In this case, the terminal controller 160 may support to output only the advertisement from the advertisement providing service apparatus 200 to the terminal display unit 140.

Meanwhile, when the user terminal 100 is activated, the terminal controller 160 calls the advertisement SDK 155 stored in the terminal storage unit 150 when a web browser or a specific web page connection request is requested. Advertisement may be requested at 200. In addition, the terminal controller 160 supports storing and installing a shortcut icon for operating specific advertisement information 251 according to the operation of the advertisement SDK 155. In addition, the terminal controller 160 may support the removal of the shortcut icons 157 for operating the specific advertisement information 251 and the removal of information related to the shortcut icons 157 according to a user request.

4 is a view showing in more detail the configuration of the advertising SDK 155 of the configuration of the user terminal 100 of the present invention.

Referring to FIG. 4, the advertisement SDK 155 of the present invention may include an advertisement information receiving unit 51, a shortcut icon generating unit 53, and a shortcut icon storing unit 55. As described above, the advertisement SDK 155 may be loaded into the terminal controller 160 to support advertisement use of the user terminal 100. The advertisement SDK 155 may include specific types of routines, for example, Android-based routines, that are compatible with the platform of the user terminal 100 for generating and storing the shortcut icon 157. In this case, the user terminal 100 ) Can also be a terminal equipped with an Android platform capable of executing routines.

The advertisement information receiving unit 51 is configured to request the advertisement information service apparatus 200 for the corresponding advertisement information in order to receive the advertisement information of the user terminal 100. To this end, the advertisement information receiving unit 51 performs a task for receiving a predefined advertisement for turning on the user terminal 100 or accessing a specific service page 253. Accordingly, a communication channel for receiving an advertisement and an advertisement request may be performed to the advertisement providing service apparatus 200. In this case, the advertisement information receiving unit 51 may support not only an advertisement such as an image to be output on the terminal display unit 140 but also advertisement information 251 for performing a function according to the corresponding advertisement selection, and may be temporarily stored. Alternatively, the advertisement information receiving unit 51 receives an advertisement for efficient operation of data and outputs the advertisement to the terminal display unit 140, and when an input event for selecting an advertisement such as a user's advertisement touch occurs, advertisement information related to the advertisement 251. May be requested by the advertisement providing service device 200 and received.

The shortcut execution icon generator 53 generates a shortcut execution icon 157 that can provide a specific function related to a specific advertisement by using the advertisement information 251 received by the advertisement information receiver 51. Here, the shortcut icon generating unit 53 may generate shortcut icons 157 according to the type of advertisement information 251 related to the specific advertisement. That is, the shortcut icon generation unit 53 may execute a web page access function execution icon related to an advertisement, a video play function execution icon, an e-commerce page execution function execution icon, a call function execution icon, a text message or an email transmission function execution icon At least one of the address book storage function execution icon may be generated according to a function supported by the advertisement information 251 related to the selected advertisement. For example, the shortcut execution icon generator 53 may generate only the web page access function execution icon when the advertisement information 251 includes only the information for accessing the web page.

The shortcut icon storage unit 55 stores the shortcut icon 157 generated by the shortcut icon generator 53 in the device storage 250. In particular, the shortcut icon storage 55 may support to store at least one shortcut icon 157 in the home application 151. Accordingly, when the home screen of the user terminal 100 is output by the execution of the home application 151, an advertisement-related shortcut execution icon 157 is displayed at a predetermined position on the home screen so that the user terminal 100 of the present invention is a terminal display unit. The main page of 140 may support the selection of an icon for using an advertisement. In this process, the shortcut icon storage unit 55 may control to list the shortcut icon 157 on the execution icon list of the home application 151 while storing the shortcut icon 157.

Meanwhile, the shortcut icon storing unit 55 stores the shortcut icon 157 in each home application 151 for the user terminal 100 having the plurality of home applications 151, thereby executing the home application 151. Regardless of the type of), the advertisement related shortcut icon 157 may be searched and selected for execution.

5 is a signal flow diagram between components of a system for explaining a method of operating advertisement information according to an exemplary embodiment of the present invention.

Referring to FIG. 5, in the method of operating advertisement information of the present invention, the powered user terminal 100 checks the home application 151 of the terminal storage unit 150 and according to the predefined schedule information, the home application 151. ) To activate. Accordingly, the user terminal 100 may output the home screen to the terminal display unit 140. Thereafter, when the advertisement is set to be displayed on the terminal display unit 140 or when a request for accessing a service page for providing an advertisement is requested, the user SDK 100 advertises the advertisement providing service in step S101. Request an advertisement from the device 200.

Then, in operation S103, the advertisement providing service apparatus 200 provides the advertisement to the advertisement SDK 155 according to the advertisement request. In this case, the advertisement providing service device 200 may provide the advertisement information 251 to the advertisement SDK 155. In this case, the advertisement SDK 155 may support to temporarily store the advertisement information 251. Alternatively, the advertisement SDK 155 may receive only an advertisement such as a specific image, a flash image, or text for the advertisement information 251 without receiving the advertisement information 251.

In operation S105, the advertisement SDK 155 exposes an advertisement to the terminal display unit 140 of the user terminal 100. In this case, the advertisement SDK 155 may support to expose an advertisement through the service page 253 or to expose the advertisement to a home screen or a specific menu screen.

Thereafter, when the user terminal 100 selects a specific advertisement output on the terminal display unit 140 in step S107, the user terminal 100 transmits a signal regarding an advertisement touch to the advertisement SDK 155 in step S109. . To this end, the user may generate an input signal for selecting a specific advertisement by using the terminal input unit 120 or the terminal display unit 140 supporting the touch function.

When the advertisement touch occurs, the advertisement SDK 155 supports to store the shortcut icon 157 in the terminal storage unit 150 of the user terminal 100 in step S111, and the terminal display unit according to the operation of the home application 151. And output to 140. In this case, the advertisement SDK 155 generates and stores a shortcut icon 157 using the previously received advertisement information 251 or requests and receives the advertisement information 251 from the advertisement providing service device 200 and uses the received advertisement information 251. To generate and store the shortcut icon 157. In this case, the shortcut icon 157 generated by the advertisement SDK 155 is a function icon related to an advertisement as described above, for example, a web page access function execution icon, a message or email writing and sending function execution icon, and an app store moving function. It may be at least one of various forms, such as an execution icon, an advertisement-related video playback function execution icon.

If the shortcut SDK 155 is selected, the advertisement SDK 155 may support to perform a function related to the shortcut shortcut 157 selected in operation S113. That is, the advertisement SDK 155 accesses a web page, activates a message or email writer, accesses an app store, or automatically transmits address information of an advertiser's terminal to an address book according to the characteristics of the shortcut icon 157 selected for execution. Can be listed for listing. In this case, the app store access function may be a function of moving to a page where a corresponding advertisement-related product can be directly purchased.

Meanwhile, in the above description, the advertisement SDK 155 is described as being arranged in the user terminal 100, but the present invention is not limited thereto. That is, the advertisement SDK 155 may be arranged in the advertisement providing service apparatus 200. Accordingly, the advertisement according to the request of the user terminal 100 may be generated by the advertisement SDK 155 arranged in the advertisement providing service apparatus 200. It may be provided to the user terminal 100 according to the operation. To this end, the advertisement SDK 155 for each user terminal 100 is stored in the advertisement providing service apparatus 200, and the advertisement providing service apparatus 200 manages the advertisement SDK 155 for the respective user terminals 100. Can be supported. In addition, the advertisement providing service device 200 requests that the user terminal 100 select a specific advertisement and install the shortcut icon 157 related to the operation of the advertisement information 251 or automatically execute the shortcut icon (policy automatically). If the 157 is designed to be installed, the advertisement SDK 155 may be operated to store the shortcut icon 157 in the terminal storage unit 150 of the corresponding user terminal 100. The stored shortcut icon 157 may be output to the terminal display unit 140 according to the operation of the home application 151, and may support performance of a function related to the shortcut icon 157 according to a user selection. Meanwhile, the user terminal 100 may be a terminal on which a platform capable of supporting installation and operation of the shortcut icon 157 according to the operation of the advertisement SDK 155, for example, an Android platform is installed.

As described above, the advertisement information operation function according to the embodiment of the present invention supports the installation of shortcut icons that can use the advertisement-related functions in the user terminal 100 to perform server page access for a specific advertisement search. It can also support the use of advertisement-related functions without having to do so.

Meanwhile, the advertisement information operation function according to the above-described embodiment of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer-readable recording medium. In this case, the computer-readable recording medium may include program instructions, data files, data structures, and the like, alone or in combination. Meanwhile, the program instructions recorded on the recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in computer software.

Computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs and DVDs, and magnetic disks such as floppy disks. Magnetic-Optical Media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. In addition, program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

In the above description of the preferred embodiments through the specification and drawings with respect to the advertising information management function according to an embodiment of the present invention, although specific terms are used, it merely describes the technical details of the present invention and the understanding of the invention It is only used in a general sense to help, the present invention is not limited to the above-described embodiment. That is, various embodiments based on the technical idea of the present invention are possible to those skilled in the art.

The present invention relates to a system and method for operating an advertisement information, and an apparatus supporting the same. The present invention provides an advertisement information using function on a main page of a user terminal to facilitate advertisement search and advertisement information. .

Accordingly, the present invention can save time required to search for a specific advertisement, and even if the publication of a specific advertisement is terminated, it can be supported to perform the function of using advertisement information according to a user's desire, thereby providing a continuous advertisement effect.

10: advertising information operation system
100: user terminal 110: terminal communication unit
120: terminal input unit 140: terminal display unit
150: terminal storage unit 160: terminal control unit
200: advertisement providing service device
210: device communication unit 250: device storage unit
260: service control unit 300: communication network

Claims (13)

delete A device communication unit for establishing a communication channel with a user terminal and providing an advertisement to the user terminal;
When the user selects a specific advertisement, the user may support to store a shortcut icon supporting the function of using advertisement information included in the advertisement information related to the advertisement in the user terminal and output the same on the home screen according to the execution of the home application of the user terminal. Supporting device control unit; including;
When there are a plurality of home applications, the device control unit,
Support saving shortcut icons for each home application,
Regardless of the type of home application to be executed, the advertisement providing service apparatus for supporting the operation of the advertisement information, characterized in that for supporting the selection of the search and execution of the shortcut icon associated with the advertisement. delete delete delete delete delete delete Exposing an advertisement to a terminal display of the user terminal;
Selecting an advertisement exposed on the terminal display of the user terminal according to an input signal input by the terminal input unit;
Generating, by the terminal controller of the user terminal, at least one shortening execution icon related to the advertisement based on the advertisement information related to the advertisement; And
Storing and displaying, by the terminal controller of the user terminal, the shortcut icon;
Saving and displaying the shortcut icon is
Storing, by the terminal controller of the user terminal, the shortcut icon in a storage unit in a home application of the user terminal; And
And displaying, by the terminal controller of the user terminal, the shortcut execution icon on a home screen according to the execution of the home application.
If there are a plurality of home applications,
Storing, by the terminal controller of the user terminal, a shortcut icon in each home application; And
Supporting, by the terminal controller of the user terminal, a selection for searching and executing a shortcut icon related to the advertisement regardless of the type of home application to be executed;
Advertising information operating method further comprising a. The method of claim 9,
Generating the shortcut icon
And generating, by the terminal controller of the user terminal, the platform-based advertisement SDK generating the shortcut icon for an advertisement related function from the advertisement information. delete delete delete
KR1020120113628A 2012-10-12 2012-10-12 Advertisement Information Operating Method And System thereof, and Apparatus supporting the same KR102045917B1 (en)

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Cited By (1)

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KR102194339B1 (en) * 2020-05-20 2020-12-22 (주)모바일이 지배하는 세상 User terminal apparatus, System and Contorl method for Advertising System

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KR20000072330A (en) * 2000-08-29 2000-12-05 유인오 Method for Effectively Delivering the Advertisements to Users over the Internet
KR20030031938A (en) * 2003-02-20 2003-04-23 권영주 Dynamic image and text imformation display system and methed therefore
US20100312646A1 (en) * 2007-12-21 2010-12-09 Yahoo! Inc. System for serving advertisements targeted to geographic areas over mobile devices
KR101066462B1 (en) 2009-07-22 2011-09-23 이재석 The temperature gradient system for the global warming experiment

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Publication number Priority date Publication date Assignee Title
KR102194339B1 (en) * 2020-05-20 2020-12-22 (주)모바일이 지배하는 세상 User terminal apparatus, System and Contorl method for Advertising System

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