KR20000072330A - Method for Effectively Delivering the Advertisements to Users over the Internet - Google Patents

Abstract

PURPOSE: A method for transferring an advertisement for each site to a user in the internet is provided to enhance advertisement effect by providing a customized advertisement in accordance with a user's job, sex and trend using a profile of each user. CONSTITUTION: User clients(110a through 110n) are connected with a web server(130) through an internet(120). When a user downloads a program from the web server(130) and installs the program, a short cut icon is generated in a web browser control box of the user for controlling the program. When the icon is clicked, an image zone, a movement path and an executable event are displayed in the bar space of the explorer. The user is moved to the advertisement site and performs a certain event. The web server(130) displays the logo of a certain character or a corresponding site on the web browser of the user through an active X program.

Description

{Method for Effectively Delivering the Advertisements to Users over the Internet}

The present invention relates to a method of efficiently delivering advertisements and advertisements for each site to the user on the Internet. More specifically, in advertising on the Internet, the user does not merely visit the site, but the site. It relates to a method of deriving the content and the content of the service can be specifically understood.

Currently, most of the advertisements on the Internet are banner advertisements. Highly effective advertising methods using various media have appeared to attract the attention of advertising managers, but the basis of banner ads is expected to be unstable due to the characteristics of the web based on hyperlinks.

However, in the flood of advertisements, the click-through rate of banner advertisements is significantly lowered, and the flexibility of banner advertisement methods is not high enough to accommodate the needs of advertisers who require differentiation of their advertisements. However, it is even harder for users to click on undifferentiated generic banner ads.

Therefore, it has been requested to develop an advertising method that allows users to click on Internet banner advertisements without feeling rejection, and a representative method of developing banner advertisements is to issue mileage, prizes, or lottery tickets. . However, while such a conventional method may be effective in encouraging users to visit a site, most users receive a reward provided by moving to another site or closing a window as soon as they access the site through a banner advertisement. Because they receive only attention and do not show interest in advertisements, there is a constant debate that they are inefficient in terms of information transmission and exposure effects.

Therefore, the present invention has been made to solve the above problems, and more specifically, it is possible not only to induce a user to visit a site to be advertised, but also to grasp the contents of contents and services in the site in detail. It's about how to do that.

To this end, the present invention displays the path of the site to be advertised in the bar using the Explorer Bar function provided in MS Internet Explorer 4.0 or later, and when the user selects and visits the corresponding site, the user displays the generated Explorer Bar. Specifies the action to be performed (e.g., moves to a specific page within the site), and when the user does this, uses an Active X program to display an image such as a specific character or the logo of the site on the screen. If the user inserts it into the Image Zone in the Explorer Bar by dragging and dropping, the corresponding point is accumulated and rewarded to the user.

1 is a diagram illustrating a network access state of a method of efficiently delivering a promotion and advertisement for each site to a user on the Internet according to an embodiment of the present invention.

2 is a view showing an initial screen after executing a program according to an embodiment of the present invention.

3 is a diagram illustrating a screen after a user selects a path of a specific site according to an embodiment of the present invention.

4 is a diagram illustrating a screen that appears after performing an event specified by a user according to an exemplary embodiment of the present invention.

5 is a diagram illustrating a process of dragging and inserting a logo of a corresponding site created by a user using a mouse into an image zone according to an embodiment of the present invention.

6A and 6B are flowcharts illustrating a method of efficiently delivering a promotion and advertisement for each site to a user on the Internet according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110a-110n: Client 120: Internet

130: web server

Referring now to the drawings a preferred embodiment of the present invention will be described in detail.

FIG. 1 is a diagram illustrating a network access state of a method for efficiently delivering a promotion and advertisement for each site to a user according to an embodiment of the present invention.

According to FIG. 1, the clients 110a-110n of the user are connected to the web server 130 via the Internet 120.

First, when a user downloads and installs a program from the web server 130, a shortcut icon for controlling the program is created in the user's web browser control box, and when selected and executed, an image zone and a path to move to the explorer bar space In this case, the event to be performed is displayed. Accordingly, when the user moves to the presented advertisement site and performs a specific event, the web server 130 displays the specific character or the logo of the corresponding site on the user's web browser through the Active X program, and the user moves the above. The generated character or logo moving on the screen is picked up using a mouse and inserted into the created image zone (Drag and Drop method). At this time, the web server 130 by providing mileage points in the user's account provides the user with the price of clicking the advertisement.

2 is a diagram illustrating an initial screen after executing a program according to an exemplary embodiment of the present invention.

According to FIG. 2, when the user's web browser is connected to a specific site 210 and clicks on the shortcut icon 240 generated in the control box area using the mouse 220, the user's web browser is displayed in the left space of the web browser. The explorer bar 250 is generated, and the path 27 of the site to which the image zone 260 and the user can access is displayed in the form of a hyperlink.

3 is a diagram illustrating a screen after a user selects a path of a specific site according to an exemplary embodiment of the present invention.

According to FIG. 3, as a user selects a path of a specific site from FIG. 2, the web browser is moved to the corresponding site 310, and at this time, the explorer bar 320 instructs an event to be performed by the user. 340. In this embodiment, the specific event is designated as selecting a specific submenu within the site.

4 is a diagram illustrating a screen that appears after performing an event specified by a user according to an exemplary embodiment of the present invention.

According to FIG. 4, the user is moved to the corresponding page by performing the execution event displayed in FIG. 3, and after deciding a time for the user to view the page for a specific time, the user uses the Active X program. The logo is displayed on the web browser to move and informs the user that the user is qualified to earn mileage points (440).

FIG. 5 is a diagram illustrating a process of dragging and inserting a logo of a corresponding site created by a user using a mouse into an image zone according to an embodiment of the present invention.

According to FIG. 5, a user may pick up a logo of the generated site by using a mouse and drag it to an image zone 530 generated in an explorer bar (560). After all the work is done by the user, the web server rewards the user by accumulating mileage points into the user's account.

6A and 6B are flowcharts illustrating a method of efficiently delivering advertisements and advertisements for respective sites to a user on the Internet according to an embodiment of the present invention.

First, when the user connects to the web server via the Internet (step S101) and downloads and installs the program (step S102), a shortcut icon for controlling the program is created in the control box of the user's web browser (step S101). S103). After the shortcut icon is generated, when the user selects and clicks the shortcut icon (step S104), the explorer bar of the web browser is executed, and the path of the image zone and the movable advertisement site is displayed in the explorer bar (step S105). At this time, if the user selects a path of a specific site (step S106), the web browser moves to the site (step S107), and an explorer bar displays an event that the user should perform (step S108). The web server determines whether the user has performed the displayed event (step S109), and if the result is determined, after a specific time elapses (a time when the user can grasp the contents of the page), an image such as a specific character or a logo of the corresponding site is determined. Is displayed on a web page to move on the screen (step S110), and it is picked up and inserted into the image zone of the explorer bar (drag and drop method) (step S111) so that the corresponding mileage points are accumulated in the user's account. (Step S112), the web server checks whether the user continues to surf (step S113) and prepares to repeat it.

Through this method, the user gets mileage points, and using the accumulated points, various services such as free lottery ticket, serial comic service, music service, game service, etc. (patents and patent applications previously filed by the applicant) No. 10-2000-0028504, 10-2000-0042283, 10-2000-0042284) to expand the service to be used in conjunction with the advertisement portal service.

The expected effect in this way is that unlike traditional advertising sites, it does not only induce visits to the site, but also provides users with the fun of searching for a specific character or image by performing events provided. By allowing users to directly access the functions and pages they want to emphasize on the advertisement site, it is possible to effectively increase the time for accessing the website of the user and to increase the advertising effect more efficiently.

Also, there is no need to enter the URL to visit the ad serving website to view the ad or to be rewarded for clicks on the banner, just like traditional ad models. You can access the service immediately and use it as a portal (banner) for banner advertising, so you can easily use the service, and induce users to click on internet banner ads to reward them. It is effective to receive.

In addition, by utilizing the characteristics of providing services through the user's authentication, based on the profile of each user to provide customized advertising according to the user's occupation, age, gender, or taste, the target advertising (Target Advertisement) required by the company side It is also expected that the effect.

Claims (9)

Internet users access the web server to download and install the program on the user's client, Creating a shortcut icon to execute a service in a control box of a web browser by installing a program; Generating an explorer bar when the shortcut icon is clicked; Displaying information such as an image zone and a path of a site to be advertised on the generated explorer bar; Displaying an event to be performed by the user in an explorer bar when the user selects a path of the site and moves the web browser to the corresponding page; When the user performs the event, displaying a specific character or an image such as a logo of the site in a web browser to move around on the screen; Inserting the generated image into the image zone by dragging and dropping with a mouse; After inserting the image, a method of effectively communicating the advertisements and advertisements for each site to the user on the Internet, including accumulating the mileage points in the user's account. The method of claim 1, In the case of the above-mentioned web browsers, users can efficiently promote and promote each site on the Internet provided by various web browsers including MS Internet Explorer, that is, Netscape's Navigator, PC communication browser, and wireless Internet browser. How to pass to. The method according to claim 1 and 2, By creating the explorer bar, A method of efficiently delivering advertisements and advertisements for each site to the user on the Internet, which is provided by a function of generating the explorer bar on the right side or the bottom of the web browser using a browser assistant program. The method according to claim 1 and 2 and 3, The program for generating the explorer bar, It also includes a function to check the type and version of the web browser. According to the type and version of the checked web browser, the function of executing the service by allocating the left space of the web browser using the explorer bar when the version of the Internet Explorer 4.0 or higher version of the MS company; In the case of other web browsers (Navigate's Navigator or other dedicated browsers), promotion and advertisement of each site on the Internet, including the ability to use the browser assistant program to allocate space on the right or bottom of the browser to run the service. How to effectively communicate to your users. The method of claim 1, In the step of creating an explorer bar of the web browser through the installed program, Allocate space on the left side of the web browser using the Explorer Bar feature provided in Internet Explorer 4.0 or later. A function of displaying a path of a specific site by utilizing the allocated space; When the user selects a path to a specific site, the main browser goes to that site, and the explorer bar displays the events to be performed within the site, After performing the event, a method for efficiently delivering the promotion and advertisement of each site to the user on the Internet comprising the step of displaying the Image Zone, a space for containing the image. The method of claim 1 In the step of creating an explorer bar in the user's web browser, Placing a shortcut icon for creating and executing a banner zone in a control box of the web browser; When the shortcut icon is activated by clicking on the shortcut icon, the service is executed, and when the shortcut icon is deactivated, the service is terminated. The method of claim 1, In the step of displaying the path of the site to be advertised on the generated explorer bar, Inserting a link in the path of the site, the user to click on the link, including the ability to move to the site, the method for efficiently delivering the advertisement and advertisement for each site to the user on the Internet The method of claim 1, In the step of displaying an image of a specific character or the logo of the site, the service and the company's logo in a web browser, and moving the image by dragging and dropping the image into the Image Zone, Determine if the user performed the indicated event, As a result of determination, using the ActiveX program from the web server to display a specific character or images of the site's logo, service and company logo, etc. in the web browser, When the user inserts a moving image into the Image Zone by dragging and dropping, the web server detects this and accumulates the mileage points in the user's account. How to communicate effectively to your users. On your computer, When the downloaded program is installed, a function to create a shortcut icon for accessing the service in the control box of the web browser, The ability to create an explorer bar when the shortcut is running, A function of displaying a path of a site that can be moved in the generated explorer bar and an image zone that can contain an image; When the user selects a specific site and moves the web page, the function to display the event to be performed on the page, Determining whether the user has performed the event; As a result, if the user performed an event, the user can display a specific character or image in a web browser to move it. Determining whether the user has picked up the image with a mouse and inserted it into the Image Zone; The computer-readable recording medium having recorded the program for realizing the function of accumulating the corresponding mileage points in the user's account as a result of the determination.