KR19990078840A - Registration and Operating Method of Advertisement Program for the Internet - Google Patents

Abstract

The present invention relates to a method for registering and operating an Internet advertising program, which is divided into a server advertising program 10 and a user advertising program 20, and stores and classifies register information of a user, stores advertising data, When the user connects to the Internet and waits for the channel to be open (11), and when there is no traffic on the user's computer, the advertisement data is transmitted to the user's advertisement program (12). And 13 when the advertising program is active, and if the advertiser has set the target advertisement, selects the user and transmits the advertisement data (14). Determines that it is in the active state, that is, it terminates the transmission and maintains the standby state (15), and analyzes the log file of the user Accumulate and record your records, record and process your website preferences and behavior, and generate data and reports. In addition, the user advertisement program 30 monitors the operation status of the system at the same time as the first execution 21 when the user's computer 30 is operating the Internet. Receives advertising data from the program and waits (22), and when the user starts operating the Internet, it is immediately activated (23) and visually shows the advertising data until the loading is finished, and automatically deactivates when the loading is finished. When the user clicks the advertisement screen while the advertisement data is activated, the advertisement window is enlarged to display a double time advertisement, and the user hyperlinks the advertiser to the advertisement window. By clicking on the URL of the user and going to the appropriate website, installing the advertising program on the user's or In the locked state, the system is monitored while the Internet is operating, and the set advertisement program is automatically activated or turned off.

Description

Registration and Operating Method of Advertisement Program for the Internet}

The present invention relates to a method of registering and operating an advertising program for the Internet, and more particularly, by connecting to a website on the Internet while installing and registering an advertising program on a computer or server of a user or an advertiser. The present invention relates to a method of registering and operating an advertisement program for the Internet that monitors a system at the time of surfing and automatically activates or turns off a set advertisement program.

Currently, the internet network is growing faster than any other media (radio, TV, cable broadcasting, etc.) due to the exponential increase in the number of Internet users, and the possibility of future development is highly appreciated. Such a medium called the Internet network has the potential to cause huge demand market, and thus the advertisement is expanding through the Internet, breaking the existing advertising method.

As such, companies aiming for more effective advertising are concentrating their budget on advertising through media such as computer communication and internet network, and the effect is also gradually improving, making the Internet network one of the full-fledged mass media.

The characteristics of advertisements through the Internet network can be divided into several categories, and they can be divided into interrelationship, one-to-one advertisement, distribution network secured by advertisement itself, accurate customer information provision, and ease of effect measurement. Customization is easy, direct sales are possible, targeted advertising can be made, and the customer's response appears immediately, so there is an advantage that can be measured.

Advertisement using the internet network with this advantage is suggested as the only alternative to overcome the limitations of the general mass media, and the advertisement through the internet is not only a change of the existing paradigm but also a status of the strongest market competition in the future. We believe it will be possible to secure

Such types of Internet advertising include banner type, protrusion type, and transmission type, and banner type is a bar-shaped advertisement in the form of a text or image in a part of a web page. In addition, in the case of the protruding type, the new window is formed while the web page is downloaded, and the advertisement effect can be enjoyed through a single exposure. In addition, in the case of the transmission type, it is possible to advertise in a dedicated browser including an advertisement window, and there is an advantage that target advertisement is possible and animation or sound effect can be expected.

As such, banner-type advertisements in the form of advertisements using the Internet have a small and compact size, which are generally familiar, but cannot exhibit size restrictions, animation or sound effects, and simply depend on the corresponding website. There is a disadvantage. In addition, protruding ads are likely to be unclear and perceived as obstructions, and this also relies heavily on the website.

In addition, in the case of the transmission type, there is a disadvantage in that the relative exposure is insufficient, but this type of advertisement is in the expansion trend.

To date, the banner-type advertisement accounts for more than half in the form of advertisement, and the transmission-type advertisement, which is easy to measure the advertising effect in terms of efficiency, is expanding.

The present invention is to solve the shortcomings of the form of advertising using the Internet, as one of the transmission-type advertising, the server is driven in conjunction with each other through the advertising program and the user advertising program to send and receive advertising and user data according to the situation The purpose is to enable installation and registration from a corresponding website or various recording media.

In addition, the present invention monitors the user's system simultaneously with the operation of the Internet, and automatically activates the advertisement for a set time on the web page whenever there is a connection of the website, and automatically advertises after the set time elapses. It is an object of the present invention to provide a method of registering and operating an advertisement program for the Internet, which enables the advertisement data to be updated from a server while the website is in operation.

1 is a block diagram showing the operation of a server and a user advertisement program for an advertisement for the Internet according to the present invention;

2A to 2C are flowcharts illustrating a method of registering and operating an advertisement program for the Internet according to the present invention.

In order to achieve the above object, the present invention provides the steps of starting the installation of an advertising program for the Internet, accessing a website for the installation of the advertising program, using a recording medium without accessing the website, and Accessing the site or driving the recording medium outputs the initial screen for installation, understanding the basics of the initial screen, inputting and judging whether the basic terms are agreed, and agreeing to the basics. If so, the step of inputting whether a member or an advertiser, the step of inputting whether or not to register as a full member if the member, the step of performing registration and registration of new details as a full member when registering as a full member, and the ID as a regular member And issuing a password; not issuing an ID and password when registering as a non-member; After entering the password, download a certain amount of basic program and data, automatically install the program during the download, input the basic setup of the installed program, and if it is the default setup, install the default value. And setting up a random setup if it is not the default setup, and installing a direction, position, dwell time, down%, browse size, and shape of the screen according to the desired setup by the random setup. Determining and inputting whether the installation of programs and setups has been completed; determining and inputting the completion of installation and rebooting the computer; completing the installation of the advertisement program by rebooting the computer; Determining whether the Internet is connected after rebooting, and accessing the Internet Automatically loading and driving the advertising program, starting the monitoring of the system by accessing and automatically loading the Internet, determining whether the URL of the Internet has changed, and if there is a change in the URL, Activating the advertising program according to the set condition while the web browser of the user is activated; determining whether the set time of the activated advertising program has elapsed; automatically turning off the activated advertising program after the set time has elapsed; Continuously monitoring whether there is a URL change in the off state, updating the data about the advertisement by automatically opening the channel on the server of the advertisement program after activation of the corresponding web browser, and in the step Determine if you are accessing the appropriate website Steps, contracting the advertisement by phone or visit if the website is not connected, outputting the initial screen when the website is connected, and familiarizing the basics of the initial screen, basic Entering and judging whether or not to agree to the matters, registering as an advertiser if the basics are agreed, issuing an ID and password when the advertiser is registered, and filling out an application form for the advertiser. And setting the advertisement form, time, amount and duration, checking when the input is completed, and providing various information about the advertisement and the advertiser by the input. It is characteristic.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating the operation of a server and a user advertisement program for advertisement for the Internet according to the present invention.

The present invention is basically divided into a server advertisement program 10 and a user advertisement program 20, and the two programs are driven in conjunction with each other, and transmit and receive advertisement data and user data according to the situation.

When the advertisement programs 10 and 20 are connected to the user's Internet and are operating any website, that is, the server advertisement program 10 transmits the advertisement data to the advertisement program 20 for the user while there is no data transmission and reception. The user advertisement program 20 stores the received advertisement data, and then when the user operates another website, that is, a URL (Uniform Resource Locator) can accurately and conveniently locate the location of numerous information resources existing on the Internet. One of the addresses to be displayed is activated immediately when the protocol / server address / path of information is displayed) and the advertisement is started at the set position and size. It is also active while the user is loading and automatically turned off when loading is complete. At this time, the user advertisement program is monitored by monitoring the user's computer and is operated by determining the change of the website and the reception status of the website.

As the main function of the server advertisement program 10 of the present invention, the register information of the user is stored and classified, the advertisement data is stored, and the user waits 11 in the open state at the same time as the user accesses the Internet, When there is no traffic (communication state or traffic volume) in the computer, the advertisement data is transmitted 12 to the advertisement program for the user. If the download of the website and the advertising program is activated in the user computer 30, the standby 13 is performed. If the advertiser has set the target advertisement, the user is selected and the advertisement data is transmitted (14). If the user changes to another website while moving, the traffic is determined to be active, that is, the transmission is terminated and the standby state is maintained (15), and the user's log file is analyzed and accumulated and recorded. In addition, the operating preferences and behaviors of the website used are recorded, processed, and generated by data and report.

The user advertisement program 30 monitors the operation status of the system at the same time as the first execution 21 when the user's computer 30 is operating the Internet. Receives advertising data and waits (22), and when the user starts operating the Internet, it is immediately activated (23) and visually shows the advertising data until the loading is finished, and when loading is finished, it is automatically inactivated and turned off (24), and when the user clicks on the advertisement screen while showing the advertisement data, the advertisement window is enlarged to display a double time advertisement, and the user hyperlinks the advertiser's URL hyperlinked to the advertisement window. Click to go to the appropriate website. The situations 22 and 23 are repeated when the website is in operation and when the website is accessed.

The flow of a program according to the present invention having such a function will be described in more detail with reference to a flowchart of a method for registering and operating an Internet advertising program of FIGS. 1A to 1C.

First, the step of starting the installation of the advertising program for the Internet is performed (S100), and in step S101, the website is accessed through a modem or the like through a wired or wireless communication network for the installation of the advertising program.

In this case, in step S102, a recording medium such as a CD or a floppy disk may be simply used without access to a corresponding website, and in this case, it is preferable to insert and distribute a bundle or a freeware or other program.

In step S103, an initial screen for installation is output by accessing a website or driving a recording medium, and the initial screen may be used to understand the characteristics of an advertising program, a contract of use, or basic matters for operating the program. It is included, and in step S104 the user is familiar with the basics of this initial screen.

Therefore, after the user is familiar with the basic matters, the step S105 of inputting and determining whether the user agrees with the basic matters is performed.

In step S106, if the agreement of the basics is made, a member or an advertiser is inputted. In the case of a member, in step S107, whether a member is registered as a full member or a guest is a non-member.

When registering as a regular member in step S108, the personal details as a regular member are input and registration is performed. In the case of personal details, the member's name, address, age, gender, hobbies and interests, etc. are filled out. Such personal details are used as a material for intensively providing advertisements necessary for members.

In step S109, if there is an entry and registration of the personal details, an ID and password as a corresponding member are issued, and when registering as a non-member in steps S110 and S111, the ID and password are not issued. .

When the registration and the input of the password are completed in step S112, the program is stored in the user computer by transmitting a certain amount of basic programs and data. In step S113, the program is automatically installed during the download, and the basic setup of the installed program is input in step S114. The basic setup is performed by the user by random setup as in the step S117 through the step S116 of performing a setup with default values without additional setting, and entering a random setup if not the default setup (S116). The direction, location, dwell time, down%, browse size and shape of the screen will be installed. In this case, the advertisement is executed in a manner desired by the user, and the form, time, and size of the advertisement may be set. For example, the ad window can be displayed in any direction from up, down, left, or right, set the position where the ad window is activated, or stay down (30 seconds or 1 minute) or down% (based on the percentage of website downloads). According to the setting, for example, until 80% of the download is made), and set the input window, that is, the size and shape of the browse.

In addition, after determining and entering whether the installation of the program and the setup is terminated in step S118, and in step S119, it is determined and input whether to confirm the installation termination and reboot the computer, and in step S120, the computer is rebooted. This completes the installation of the advertising program.

The advertisement data activated by the advertisement program includes text, HTML, shock wave flash, sound, video, and picture files.

When the installation of the advertising program is completed, it is determined in step S121 whether the Internet connection is made after the computer is rebooted. This is because the advertisement program is driven at the same time as the connection of the Internet, so that when the Internet is connected as in step S122, the advertisement program is automatically loaded and driven. Therefore, in step S123, the monitoring of the system is started by the connection and automatic loading of the Internet, and in step S124 it is determined whether the URL of the Internet has changed. This is to monitor when the user exits the current website or accesses another website by monitoring the system, and determines the change of the URL for accessing the website.

If there is a change in the URL, the advertisement program is activated according to a condition set while the web browser of the corresponding URL is activated in step S125. After determining whether the set time of the activated advertising program has elapsed in step S126, the activated advertising program is automatically turned off by the time or condition set in step S127. Further, in step S128, it is continuously monitored whether there is a change in the URL again in the off state.

In step S129, after the corresponding web browser is activated, data about the advertisement is updated by automatically opening a channel to the server of the advertisement program. This allows the user to retrieve updated or new advertisement data from the server without traffic in the system after downloading the website, so that there is no need to spend extra time to receive the advertisement data during the downloading of the website. These features include the effect of shortening the transmission time of an important website by advertisement data that is transmitted with a website or is constantly generated in a program operated by a specific computer communication service provider.

On the other hand, in the case of the advertiser in step S106, it is determined whether the connection to the corresponding website is made in step S130, and in the case of not accessing the website, direct phone call or visit as in step S131 system. It is considered that the contract of advertisement and the installation of the program have been made.

When the website is connected in step S132, the initial screen is output. After reading the basics of the initial screen in step S133, the user inputs and judges whether the user agrees to the basics in step S134. If the agreement is made, the registration is made as an advertiser in step S135.

In addition, when the registration of the advertiser is made, the ID and password for the advertiser are issued in step S136, and the step S137 of creating an application for the advertiser is performed. In addition, the advertisement by the advertiser is set in step (S138) to set the form, time, amount and duration according to the advertisement, and check whether the input is completed in step (S139) according to whether the detailed information about the advertisement has been entered. do. Finally, in step S140, various information about advertisements and advertisers are provided from the server according to the input information. In the case of the advertiser, it is determined that the provisional advertising contract is primarily made, and thus the advertisement and the effect of the advertisement can be determined.

As such, after all the advertising programs for users such as members and advertisers are installed and inputted by the server advertising program for the advertising agency, various types of advertisements can be performed between the advertiser and the user through the server. In exchange for information or viewing of advertisements, when a user clicks on an advertisement when the advertisement is activated, a mileage bonus can be generated to provide electronic cash, prizes, or prizes, and the advertiser can select the advertisement in real time. Allows you to advertise on your computer and measure, in real time, the information, effectiveness, or survey of your ads after the advertiser registers your ads, as well as targeted ads based on your preferences or preferences. To help.

In particular, when an advertisement is activated, the user is given a degree of interest in the corresponding advertisement, for example, if the advertisement is activated a set number of times, one point is given to one corresponding advertisement, and if the user clicks on the activated advertisement, two points are given. When a survey is given on an advertisement, 10 points are awarded, and the given score is added as a mileage bonus to determine whether to earn a certain mileage bonus (for example, 40 points). This is to induce the user to watch the Internet advertisements and to accumulate the points given according to the interests in order to block the possibility of abuse, thereby activating the advertisements so that they can not earn a random point.

In addition, if a certain mileage bonus is given according to the user's interest, and earned when the mileage bonus reaches the set mileage bonus, the user can purchase an electronic lottery ticket with the accumulated mileage bonus. And benefits are returned to the user. This allows the user to purchase the mileage bonus scores earned by the interest in the advertisement as an electronic lottery, and allows the user to enter and set the desired lottery number (eg, Article 1 234567). The purchased electronic lottery can announce the results of the lottery by announcing the result of the lottery on a predetermined date, preferably every day at a predetermined time. At this time, the winning result is posted on the homepage or sent to the winner's E-mail address, and the winnings can be paid in cash or prizes.

In addition, in the operation of the advertising program of the present invention, the user of the website can determine the characteristics of the website entered or clicked during the operation of the Internet, and can proportionally provide advertisements associated with the most kinds of websites. Make sure Unlike the personal details of the user, this allows the user to provide similar or related advertisements only according to the websites that the user prefers or intensively accesses, thereby enabling more effective advertising.

As described above, the registration and operation method of the Internet advertisement program according to the present invention may be sufficiently changed, converted, replaced, and replaced in consideration of the above, and is not limited to the above.

As described above, the method of registering and operating the Internet advertisement program of the present invention is an Internet program in which a server advertisement program, a user and an advertiser computer, and an advertisement program for a user are linked to each other. Unlike the operation of a certain website, it adopts a transmission type advertisement, and operates and runs independently without the dependency of a website or a browsing, and the website is loaded without occupying the screen of the monitor or closing the window. It is automatically activated only when it is in progress, and automatically turned off when loading is completed or completed to maximize the user convenience by not disturbing or compromising the website, and providing more powerful and vivid advertisement forms by simultaneously providing animation and sound. Station Providing a high-quality advertising window, the effect of attention of the advertisement is high, and it is possible not only to link and link with advertisers and users, but also to receive advertisement data only when there is no traffic of the website without updating the advertisement data separately. The loss of time is minimized, and user interest can be guaranteed according to the interest in advertisement.

Claims (8)

Starting the installation of the advertising program for the Internet, Accessing a website for installation of an advertising program, Using the recording medium without accessing the website, Outputting an initial screen for installation by accessing a website or driving a recording medium; Learn the basics of the initial screen, Inputting and judging whether you agree with the basics, Once you've agreed to the basics, enter your membership or advertiser, If you are a member, enter whether or not to register as a full member, When registering as a full member, inputting and registering a new specification as a full member; Issuing an ID and password as a full member; Do not issue an ID and password when registering as a non-member, Downloading a certain amount of basic programs and data when the registration and password entry are completed; The steps to automatically install the program during download, Entering the basic setup of the installed program, If it is a basic setup, install it with the set default value, If it's not the default setup, enter the random setup, Installing the direction, location, dwell time, down%, browse size and shape of the screen of the advertisement program desired by the user by arbitrary setup; Determining and entering whether the installation of the program and the setup has been completed; Confirming the completion of installation and determining and entering whether to reboot the computer, Completing the installation of the advertisement program by rebooting the computer; Determining whether an internet connection is established after the computer reboots, Automatically loading and driving an advertising program when the Internet is connected; Starting the monitoring of the system by accessing and automatically loading the internet; Determining whether the URL on the Internet has changed, If there is a change in the URL, the step of activating the advertising program according to the conditions set while the web browser of the corresponding URL is activated, Determining whether the set time of the activated advertisement program has elapsed; Automatically turning off the active program when the set time has elapsed, Continuously monitoring whether there has been a change in the URL while it is off, After the activation of the corresponding web browser, updating the data about the advertisement by automatically opening the channel on the server of the advertisement program, Determining whether the user accesses the website corresponding to the advertiser in the determining of whether the member is the advertiser; If you do not have access to the website, contracting the advertisement by phone or visit, When the website is connected, the initial screen is displayed, Learn the basics of the initial screen, Inputting and judging whether you agree with the basics, Once you have agreed to the basics, register as an advertiser, When the advertiser is registered, issuing an ID and password, Filling out an application for the advertiser, Setting the ad type, time, amount, and date range, Steps to confirm when the input is completed, The method of registering and operating the Internet advertising program, characterized in that the step of providing a variety of information about the advertisement and the advertiser according to the input. The method of claim 1, wherein the advertisement data includes text, HTML, pop wave flash, sound, video, and picture files. The method of claim 1, wherein the advertisement form provides a target advertisement according to a user's preference or preference. According to claim 1, When the advertisement is activated when the user clicks on the corresponding advertisement generates a mileage bonus and register the electronic cash or gift certificate when the mileage bonus reaches the set point, the Internet advertising program, characterized in that And method of operation. The method according to claim 1 or 4, wherein when the advertisement is activated, the user grants a predetermined mileage bonus according to the interest in the corresponding advertisement, and determines whether to accumulate when the granted mileage bonus reaches the set mileage bonus. How to register and operate the advertising program for the Internet, characterized in that the lottery lottery is made on the date corresponding to the purchase of the desired lottery number by purchasing the electronic lottery ticket with the accumulated mileage bonus. The method of claim 1, wherein after the advertiser registers the advertisement, information, effects, or surveys about the advertisement may be measured in real time. 2. The Internet of claim 1, wherein the website user determines the characteristics of the website entered or clicked during the operation of the Internet and intensively provides advertisements associated with the most types of websites. How to register and operate your advertising program. [2] The method of claim 1, wherein an advertisement related to the Internet is determined and the related advertisements are intensively determined by determining new details such as age, occupation, gender, and hobbies of the registered members.