KR20010111352A - Internet advertising apparatus and method using magnification effect - Google Patents

Abstract

The present invention discloses an internet advertising apparatus and method using the magnification effect. Internet advertisement method using the magnification effect according to the present invention, the method comprising the steps of: (a) displaying a web page including the content of the advertisement prepared in advance on the web browser screen of the user terminal; (b) checking the movement of the cursor on the displayed web page; And (c) if the user manipulates the input means to place the cursor on the advertisement content, loading the advertisement content by a predetermined number of times instead of the displayed advertisement content and displaying the advertisement content for a predetermined time.

By expanding the advertisement image according to the movement of the cursor on the advertisement image according to the present invention, the user can acquire a message about the advertisement without much effort, the advertiser also has the advantage of bringing the maximum advertising effect.

Description

Internet advertising apparatus and method using magnification effect

The present invention relates to advertisement provision in a telecommunication network connection environment, and more particularly, to an internet advertisement apparatus and method using an enlargement effect.

In general, the Internet refers to a communication network connecting the whole world using a Transmission Control Protocol / Internet Protocol (TCP / IP) protocol. Recently, with the generalization of the Internet, advertising services using the Internet have been actively active. Internet information providers offer advertisements to users in various forms, typically banners, with different information across various web pages. Banner advertisements typically support HTML (HyperText Markup Language) links, which link to other specific web pages when the user clicks on the banner.

One of the conventional methods of internet advertisement using a banner specifies an amount around a banner advertisement, and when the user clicks with a mouse, the amount is deposited in a predetermined account. However, the initial increase in the number of clicks by attracting users' attention, the amount deposited in the account is more than a certain amount, it is difficult to actually pay, and the advertising effect is not great. In addition, as another Internet advertising method, the user does not pay an amount by clicking the banner advertisement, but rather attracts the user's attention by allowing the amount to be paid in a differential amount. However, if the user is not willing to click on the banner advertisement, no matter how much the prize or the amount of money is offered, it is meaningless.

Such a conventional internet advertising method using a banner currently does not actually have a high access rate for a user to see an advertisement and access another linked web page, and may not enter the user's view properly when there are many banners on a page. Accordingly, there is a need for a more effective internet advertising method that allows the user to easily utilize the advertisement while actually entering the user's field of view, and the advertiser can also bring the maximum advertisement effect.

The technical problem to be achieved by the present invention is to enlarge the advertisement image according to the movement of the cursor on the advertisement image, to increase the user's advertisement acquisition rate, the advertiser also brings the maximum advertising effect, Internet advertising apparatus and method using the enlargement effect. To provide.

1 is a block diagram schematically illustrating an Internet advertisement apparatus using an enlargement effect according to the present invention.

2 is a flow chart for explaining the Internet advertising method using the magnification effect according to the present invention.

3A and 3B are exemplary diagrams of a web page including advertisement images displayed on a web browser.

In order to achieve the above object, the Internet advertising apparatus using the magnification effect, the advertisement information database storing the advertisement content; And a web page including the advertisement contents prepared in advance in response to a request of a web browser of the user terminal, and checking the movement of the cursor on the web page for the advertisement contents to enlarge the advertisement contents by a predetermined multiple. Have a server.

In addition, in order to achieve the above object, the Internet advertising method using the magnification effect, (a) displaying a web page including the advertising content prepared in advance on the web browser screen of the user terminal; (b) checking the movement of the cursor on the displayed web page; And (c) if the user manipulates the input means to place the cursor on the advertisement content, loading the advertisement content by a predetermined number of times instead of the displayed advertisement content and displaying the advertisement content for a predetermined time.

Hereinafter, with reference to the accompanying drawings, the present invention will be described in detail.

According to FIG. 1, the Internet advertisement apparatus according to the present invention includes an advertisement providing web server 100 and an advertisement information database (DB) 112. The advertisement providing web server 100 conceptually includes a web page transmission unit 110 including advertisement information, a cursor checker 120 on an advertisement image, and an advertiser web server connection unit 130. The apparatus shown in FIG. 1 is particularly limited to advertising services on any web site, and the rest of components, such as member DBs and various DBs and other servers, have been omitted to clarify the gist of the present invention.

In general, the Internet advertisement is a web-based environment in which the user terminals 150, the web server 100 of the web site carrying the advertisement, the advertiser web servers 160, etc. are connected through a communication network, preferably the Internet 140. Is a service supported by the advertisement providing web server 100. Here, the user terminal 150 is provided with a web browser, the web browser is connected to the advertisement providing web server 100 via the Internet 140, the advertisement providing web server 100 in advance in response to a request of the web browser Send web pages containing prepared advertisement information. Alternatively, the advertisement providing web server 100 links the web browser to one of a plurality of predetermined advertiser web servers 160 in response to a request of the web browser.

Here, the advertisement providing web server 100 and the advertiser web servers 160 are basically computers that have installed server software capable of answering a request from a web client such as a web browser. In addition, a web browser means an HTML document that is a standard document of the web, that is, software that can read a web page and communicate with a web server using a common gateway interface (CGI), but a computer that executes the software. It is also used as a concept.

In addition, various databases referred to by the advertisement providing web server 100, in the present invention, the advertisement information database 112, the member information database 122, the log file database 124, etc., respectively, add, update, and retrieve related data. It is easily stored systematically in a recording medium such as a hard disk, and is used as a concept to encompass the recording medium and the data stored in the recording medium.

Referring to FIG. 1, in the advertisement providing web server 100, the web page transmitting unit 110 delivers an arbitrary web page including advertisement contents to a web browser of the user terminal 100 connected through the Internet 140. do. Here, the advertisement content is written in advance from the advertisement information database 112.

The cursor checker 120 checks the movement of the cursor on the webpage with respect to the webpage displayed by the webpage transmitter 110 in the web browser. That is, it is checked whether the user operates the input means, typically a mouse, to bring the cursor on the advertisement content or clicks on the advertisement content with the mouse. The cursor checker 120 outputs the check result to the web page transmitter 110 when the cursor is placed on the advertisement content. Meanwhile, the cursor checker 120 outputs the check result to the advertiser web server access unit 130 when the user clicks on the advertisement content with the mouse.

According to the check result, the web page transmitter 110 enlarges the corresponding advertisement content by a predetermined multiple of a predetermined time in the web page displayed in the web browser. Meanwhile, the advertiser web server access unit 130 accesses the web page of the corresponding advertiser site according to the information linked to the advertisement content or displays the web page through a separate window according to the check result.

The operation of the present invention will now be described as follows.

Figure 2 is a flow chart for explaining the Internet advertising method according to a preferred embodiment of the present invention.

After the user accesses a web site on the Internet established by the advertisement providing web server 100 through a web browser, the advertisement providing web server 100 accesses a web page requested from the user or a web page to be basically passed through the Internet. Through the 140, to the web browser of the user terminal. In this case, for example, a web page including an advertisement image in the form of a banner advertisement is transmitted to the web browser of the user terminal (step 200).

After operation 200, the movement of the cursor is checked by the user's manipulation of the input means on the web page displayed in the web browser (operation 202). It is determined whether the cursor is placed on the advertisement image (step 204). The user often passes through the advertisement image when the cursor is moved on the web page using the input means for the desired work. In operation 204, when it is determined that the cursor is positioned on the advertisement image, a magnified advertisement image of a predetermined multiple (eg, 2 times, 3 times ...) is loaded instead of the basic advertisement image and displayed for a predetermined time (206). step).

By way of example, a web page sent from a web server to a user's web browser via the Internet may have a pair of layers for the banner ad, the first layer for the primary advertisement image and the second layer for the enlarged advertisement image. Can be configured. Accordingly, in operation 200, the first layer is initialized to a show state, and the second layer is initialized to a hide state. In operation 206, the first layer is a hide state and the second layer is a display state. Is converted to. Layer technology is supported by the Dynamic HTML (DHTML) standard.

The state of these layers uses JavaScript's event handling to ensure that certain events are translated to each other as they occur. We use onMouseOver as an event, for example, and call a function in the JavaScript language at the same time the event occurs. This function is defined by the present invention and acts to convert the first layer into the hide state and the second layer into the display state.

3A and 3B are examples of a web page including an advertisement image in the form of a banner advertisement displayed on a web browser. Referring to FIG. 3A, for example, there is a banner advertisement with the phrase "Samsung Soft friends". The advertisement image is provided in various forms such as a moving image and a still image, and is read out from an advertisement information DB managed by a web server and pre-filled in a web page. In Figure 3a, for example, when the cursor is placed on the "Samsung Soft Friends", the banner advertisement is enlarged by a predetermined multiple as shown in Figure 3b according to the present invention.

Referring back to FIG. 2, after step 206, it is determined whether the cursor is out of a predetermined distance in the enlarged advertisement image (step 208). If the cursor is out of a predetermined distance, the basic advertisement image is displayed again (step 210). As another example, the enlarged advertisement image may be displayed for a predetermined time and then disappear automatically without going through the step 208 after the step 206.

On the other hand, if it is determined in step 204 that the cursor is placed on the advertisement image, it is determined whether the user clicks on the advertisement image with the mouse (step 212). If so, generally, a web page of the corresponding advertiser web site hyperlinked to the advertisement image is accessed (step 214). Alternatively, the web page of the advertiser's website is displayed in a separate window.

So far, the Internet advertisement apparatus using the magnification effect and method thereof have been described in a web-based environment connected to the Internet using a web browser and a web server. However, these environmental conditions are only applications, and it will be appreciated that the present invention can be carried out through various communication networks such as optical cable, wireless Internet, intranet, and mobile communication network. In addition, as a user terminal, various information terminals capable of receiving web services, such as a user computer, an Internet phone, a personal digital assistant (PDA), and an IMT2000 terminal, may be used.

As described above, the present invention enlarges the advertisement image according to the movement of the cursor on the advertisement image, so that the user can learn the message about the advertisement without difficulty, and the advertiser also has the advantage of bringing the maximum advertisement effect. have.

Claims (6)

In the Internet advertising device using the magnification effect, An advertisement information database storing advertisement contents; And In response to a request from a web browser of a user terminal, a web page including the advertisement contents prepared in advance is transmitted, and an advertisement for expanding the advertisement contents by a predetermined multiple by checking a movement of a cursor on the web page with respect to the advertisement contents. An internet advertising device comprising a providing web server. The web server of claim 1, wherein the web server having the advertisement function includes: A web page transmission unit which transmits a web page including advertisement contents to a web browser of the user terminal and enlarges the corresponding advertisement contents by a predetermined multiple of a predetermined time in the web page displayed on the web browser according to a check result; A cursor checker which checks whether the user has moved the cursor on the advertisement contents by operating the input means, and outputs the check result to the web page transmitter; And And an advertiser web server access unit for accessing a web page of an advertiser site according to information hyperlinked to the advertisement content when the cursor check unit is checked that the user clicks on the advertisement content by operating an input unit. Internet advertising device. The method of claim 1 or 2, wherein the advertisement content, Internet advertising device characterized in that displayed in the form of banner advertising in the web page. In the Internet advertising method using the magnification effect, (a) displaying a web page including advertisement content prepared in advance on a web browser screen of a user terminal; (b) checking the movement of the cursor on the displayed web page; And (c) if the user manipulates the input means to place the cursor on the advertisement content, loading the advertisement content by a predetermined multiple instead of the displayed advertisement content and displaying the advertisement content for a predetermined time period. . The web page of claim 4, wherein the web page has a pair of layers, each of which comprises a first layer for a basic advertisement and a second layer for an enlarged advertisement for the advertisement content. In step (a), the first layer is initialized to the display state, and the second layer is initialized to the hyde state. In step (c), the first layer is converted to the hide state and the second layer is converted to the display state. Internet advertising method. The method of claim 4, wherein after step (c), (d) determining whether the cursor is out of a predetermined distance in the enlarged advertisement contents, and if it is out of the enlarged advertisement contents, displaying the advertisement contents displayed in the step (a) again.