KR20000053790A - Internet advertising method using user blanks and web page creating method therefor - Google Patents

Abstract

PURPOSE: A method for advertising by using a user input field and a web page producing method, is provided to increase a ad-view rate of the user and to generate efficiency of advertisements by formerly displaying an advertisement image than a text-input field, on the user input field. The method enables to mutually convert status of layers by presence of a pair of layers to the user input field, when an event is generated. CONSTITUTION: A method for advertising by using a user input field and a web page producing method, in a web page transmitted to a web browser from a web server via a communication network, comprises the steps of: displaying an advertisement image on at least one user input field; if an event is generated, displaying an advertisement image corresponding to the event by shifting into a text-input blank(S2); receiving requested information from the user via the user input field(S3); if the user desires to continue on filling out another field, returning to the S2; and if the user selects a user-admit-button, transmitting all of the received information to the web server through the S3.

Description

Internet advertising method using user blanks and web page creating method therefor}

The present invention relates to providing an advertisement in an internet access environment, and more particularly, to an internet advertising method using a user input field of a web page and a web page generating method for the same.

In general, the Internet refers to a computer communication network that connects the world using the Transmission Control Protocol / Internet Protocol (TCP / IP) protocol. Recently, with the generalization of the Internet, advertising services using the Internet have been actively active. Internet information providers offer advertisements to users in various forms, typically banners, along with other information across various web pages. Banner advertisements typically support HTML (HyperText Markup Language) links, which link to other specific web pages when the user clicks on the banner.

However, such a conventional method of internet advertising using a banner does not actually have a high connection rate at which a user sees an advertisement and accesses another linked web page, and may not enter the user's view properly when there are many banners on a page. have. Accordingly, there is a need for a more effective internet advertising method that allows the user to easily utilize the advertisement while actually entering the user's field of view, and the advertiser can also bring the maximum advertisement effect.

The technical problem to be achieved by the present invention is to display an advertisement image first in place of the original text input space in the user input box position, thereby improving the advertisement acquisition rate of the user, and also provides an advertiser the Internet advertising method that brings the maximum advertising effect. It is.

Another technical problem to be solved by the present invention is to provide a web page generation method that effectively supports the Internet advertising method using the user input field by having a pair of layers for the user input box and configuring the state of the event generator layer to each other. It is.

1 is a flow chart for explaining the Internet advertising method according to the present invention.

2 is a flowchart for explaining a web page generation method according to the present invention.

3 is an exemplary view of an initial screen of a user input box displayed on a web browser.

4 is an exemplary view of a result screen when an event occurs for the first user input box in FIG. 3.

5 is an exemplary view of a result screen when an event occurs for the next user input box in FIG. 4.

6 is an exemplary view of a result screen when an event occurs for the next user input box in FIG. 5.

In order to achieve the above object, the advertisement method according to the present invention using the user input field in the web page transmitted from the web server to the user's web browser via a computer communication network,

(a) displaying an advertisement image at a location of at least one user input box included in a web page to receive necessary information from a user; And (b) when an event is generated according to a user's input means contact with the displayed advertisement image, changing and displaying the advertisement image into an original text inputable space.

In order to achieve the above another object, a web page generation method including an advertisement to be transmitted from a web server to a user's web browser through a computer communication network,

(a) setting at least one user input box for receiving necessary information from a user; (b) For each user input field, there is a pair of layers consisting of a first layer for an advertisement image and a second layer for blank text input space, and the states of the layers are converted to each other when a predetermined event occurs. step; And (c) initializing the first layer to the display state and the second layer to the hide state by pre-writing an advertisement image at each user input box position using a previously prepared advertisement information database.

Hereinafter, with reference to the accompanying drawings of the present invention will be described.

First, a brief description will be given of a web server (not shown) that provides a web service to help understanding of the present invention. Internet advertising is a service supported by a web server in a web-based environment in which a user's computer, a site operator's web server, advertiser web servers, and the like are connected via a communication network, preferably the Internet. Here, the user's computer has a web browser, the web browser is connected to a web server via the Internet, and the web server transmits web pages prepared in advance in response to a request of the web browser. Alternatively, the web server links the web browser to one of a plurality of predetermined advertiser web servers in response to a request of the web browser.

Here, web servers and advertiser web servers are basically computers with server software installed that can respond to requests from web clients such as web browsers. In addition, a web browser means an HTML document that is a standard document of the web, that is, software that can read a web page and communicate with a web server using a common gateway interface (CGI), but a computer that executes the software. It is also used as a concept. In addition, in the present invention, various DBs referred to by the web server, advertisement information DB, member DB, and the like are systematically stored in a recording medium such as a hard disk so that relevant data can be easily added, updated, and retrieved. It is used as a concept to encompass the data stored in the recording medium.

Now, with reference to Figure 1 will be described in detail the Internet advertising method using the user input field.

After a user accesses a web site on the Internet built on a web server through a web browser, the web server accesses a web page requested by the user or a web page basically required, such as a membership page or a member login page. Send it to your web browser. At this time, if the transmitted web page includes user input fields for receiving necessary information from the user, the web browser operates as follows.

1 is a flow chart for explaining the Internet advertising method according to the present invention.

First, advertisement images are displayed at user input fields on a web browser screen (step 100). 3 is an exemplary view of an initial screen of a user input box displayed on a web browser. Referring to FIG. 3, for example, items such as a name, a phone number, and an address are provided to obtain information required for membership. Advertisement images are displayed next to each item in place of user input fields (typically, a space for a limited number of characters). Here, the advertisement image is provided in various forms such as a video, a still image, is read out from the advertisement information DB managed by the web server and pre-filled in the web page. The user must see the ad to use the user field.

After step 100, it is determined whether the user has touched the input means on the displayed advertisement image. As an embodiment, it is determined whether the user places or clicks the mouse on the advertisement image by using a mouse, which is the most widely used input means for manipulating a web page on a web browser (step 102). When an event is generated according to the input means contact, the advertisement image is changed to the original text input space and displayed. In an embodiment, the advertisement image is converted into a hyde state and the user input field is displayed in the original text input space (step 104).

After step 104, the necessary information is input from the user through the corresponding user input box displayed in the blank (step 106). 4 is an exemplary view of a result screen when an event occurs for the first user input box in FIG. 3. In FIG. 3, for example, when a user moves or mouses over an advertisement image beside a name item, an original text input space is displayed as shown in FIG. 4, and the user enters a name. At this time, the web page keeps other advertisement images intact, and generates an event only for the advertisement image with a mouse touch.

After step 106, if the user wants to continue inputting to another user input box (step 108), the process proceeds to step 102. That is, when there are a plurality of user input fields in the web page, steps 102 to 106 are performed for each user input box.

5 illustrates a result screen when an event occurs for the next user input box in FIG. 4, and FIG. 6 illustrates a result screen when an event occurs for the next user input box in FIG. 5. In FIG. 4, when the user moves the mouse over or clicks on the advertisement image next to the phone number item, an original text input space is displayed as shown in FIG. 5, and the user enters a phone number. Similarly, in FIG. 5, when the mouse is placed or clicked on the advertisement image beside the address item, the original text input space is displayed as shown in FIG. 6, and the user inputs an address.

Referring back to FIG. 1, in step 108, when a user completes inputting all user input fields and selects a user submit button prepared in advance on a web page (not shown, usually displayed at the bottom of the web page), all inputs are received. The information is transmitted to the web server (step 112).

In the present invention, a web page transmitted from a web server to a user's web browser via the Internet is a pair of layers consisting of a first layer for an advertisement image and a second layer for original text input blanks for one user input field. It is configured to have. Accordingly, in operation 100, the first layer is initialized to the display state, and the second layer is initialized to the hyde state. In operation 104, the first layer is converted to the hide state and the second layer is converted to the display state.

Now, referring to Figure 2 will be described in detail a web page generation method including the advertisement according to the present invention.

First, user input fields for receiving necessary information from a user are set (operation 200). For example, in order to generate a member registration page, user input fields for inputting a member ID, a password, a name, an address, a phone number, an email, and the like will be required.

For each user input box, there is a pair of layers, and when an event occurs, the state of the layers is converted to each other (step 202). That is, there are N × 2 (where N is the number of input fields) layers in one web page. Layer technology is supported by the Dynamic HTML (DHTML) standard. In the present invention, for each user input box, an advertisement image exists in the first layer, and an original text input space exists in the second layer.

In addition, although the first layer and the second layer may both be in the display state and the hide state, the first layer and the second layer may be in mutually opposite states at the same time. In other words, it can be said that a pair of layers are overlapped at the same position. Here, the display state 'show' and the hide state 'hide' are supported by JavaScript. JavaScript's event handling allows the state of the layers to be switched between each other as soon as a certain event occurs. Specifically, for example, onMouseOver, onMouseClick, and the like are used as events, and a function in the JavaScript language is called at the same time as the event occurs. This function is defined by the present invention and acts to convert the first layer into the hide state and the second layer into the display state.

When a pair of layers is configured for each input field, the advertisement image is pre-filled at each user input position using the advertisement information DB prepared in advance, thereby initializing the first layer to the display state and the second layer to the hyde state (204). step). Next, a web page providing an advertisement is completed using a user input box and stored in a recording medium readable by a web server (step 206).

After the web pages are generated in this manner, the web server transmits the web page requested from the user to the web browser via the Internet (step 208). Next, the pre-filled advertisement images are deleted, and user information received through the original text input spaces (second layer) is received from the web browser (step 210). The received user information is stored in advance in a recording medium such as a member DB (step 212). For reference, the web server randomly updates the advertisement images by referring to the advertisement information DB before transmitting the web page to the web browser.

So far, the method of advertising and the method of generating a web page for the web-based environment using a web browser and a web server have been described. However, these environmental conditions are only applications, and it will be appreciated that the present invention can be carried out through various computer communication networks such as optical cable, wireless Internet, and mobile communication network.

As described above, the present invention displays advertisement images using input fields of a web page that is not currently used as an advertisement space, so that the user's information or advertisement acquisition rate is high as the residence time is long and the concentration is high. To increase, the advertiser also has the advantage of bringing the maximum advertising effect in terms of residence time and perception.

Claims (7)

In the advertising method using a user input field in a web page transmitted from a web server to a user's web browser via a computer communication network, (a) displaying an advertisement image at a location of at least one user input field included in the web page to receive necessary information from a user; And (b) when an event is generated in response to a user's input means contacting the displayed advertisement image, changing and displaying the corresponding advertisement image into an original text inputable space. Advertising method. The method of claim 1, wherein after step (b), (c) receiving necessary information from the user through the corresponding user input box displayed in the blank; (d) if the user wants to continue inputting to another user input box, proceeding to step (b); And (e) if a user selects a user submit button prepared in advance on the web page, transmitting all the information input through the step (c) to the web server; . The web page of claim 1, wherein the web page has a pair of layers including a first layer for an advertisement image and a second layer for an original text inputable space for a user input field. In the step (a), the first layer is initialized to the display state, and the second layer is initialized to the hyde state.In step (b), the first layer is converted to the hide state and the second layer is converted to the display state. How to advertise with user fields. The method of claim 1, wherein the input unit is a mouse, and generates an event when the user places or clicks the mouse on an advertisement image. In the method of generating a web page containing an advertisement to be sent from the web server to the user's web browser via a computer communication network, (a) setting at least one user input box for receiving necessary information from a user; (b) For each user input field, there is a pair of layers consisting of a first layer for an advertisement image and a second layer for blank text input space, and the states of the layers are converted to each other when a predetermined event occurs. step; And and (c) initializing the first layer to a display state and a second layer to a hyde state by pre-filling an advertisement image at each user input field using a previously prepared advertisement information database. How to create a web page that contains The method of claim 5, wherein the predetermined event, Generated when the user places or clicks an input means including a mouse on an advertisement image, and when the event occurs, the first layer initialized in the step (c) is converted into a hyde state and a second layer is converted into a display state. How to create a page. The method of claim 5, wherein the web page generated by the steps is stored in a recording medium readable by the web server.