KR20020000624A - System and method for providing an advertisement - Google Patents

Abstract

PURPOSE: An advertisement exposure system and a method are provided to be capable of reducing the financial burden of users by providing a program required to the users without compensation as well as of minimizing the effect of advertisements by forcedly exposing advertisements suitable to the age and tendency of the users. CONSTITUTION: An advertisement exposure program and a plurality of moving image advertisement files are stored in an advertisement DB(184). Various product programs including a program limiting a usage period are stored in a program DB(183). Personal identity information related to members is stored in a membership DB(182). A program management server(120) reads a product program requested by a network user from the program DB to provide the program to the user without compensation and extends the usage period of the provided product program. An advertisement management server(160) drives the advertisement exposure program in user's terminals(10) to expose a moving image advertisement while downloading the product program.

Description

Ad exposure system and method {SYSTEM AND METHOD FOR PROVIDING AN ADVERTISEMENT}

The present invention relates to an advertisement exposure method and a network system for a network user, and in particular, a product program that can be used free of charge for a certain period of time (a program provided as a product, for example, a work software program, software produced for entertainment) And a program, a software program related to image art, an image file, etc.), and a advertisement exposure system and method for exposing advertisements corresponding to the user's age and characteristics in return.

Computers are currently used as a popular means of work or communication means or entertainment means, and numerous programs (animation and motion picture programs) for work, communication or entertainment through a computer have been developed and developed.

These programs may be distributed free of charge by the producer, but generally they must be purchased for a fee. Therefore, there is a problem that the program user has a financial burden.

Meanwhile, due to the development of communication and computers, the Internet is being used as a popular means of transcending borders, and the number of users is gradually increasing, and accordingly, services for Internet users are gradually increasing. In particular, advertising services targeting Internet users are essential for the operation of Internet sites.

However, the conventional advertisement service simply places an advertisement icon on a web site and waits for spontaneous advertisement exposure of an internet user. Therefore, an advertisement effect cannot be expected unless an internet user clicks on an advertisement icon.

Accordingly, an object of the present invention is to solve a conventional problem and to reduce the financial burden of a network user by allowing a network user to use a desired program free of charge.

In addition, the present invention aims to maximize the effect of the advertisement by forcibly exposing the advertisement corresponding to the age and characteristics of the network user.

In addition, the present invention has an effect that can provide information to the client to determine how much the advertisement affects the general public or how compared to the competitor's advertisement.

In addition, an object of the present invention is to enable network users to receive additional network services such as event participation, surveys, product purchases, etc., as well as advertisement confirmation through an advertisement window through which advertisements are exposed.

1 is a conceptual diagram of an advertisement exposure method according to an embodiment of the present invention.

2 is a block diagram of an advertisement exposure system according to an embodiment of the present invention.

3A and 3B illustrate an advertisement window exposed to a network terminal by an advertisement exposure system according to an exemplary embodiment of the present invention.

4 is a schematic operation flowchart of an advertisement exposure system according to an embodiment of the present invention.

5 is a diagram illustrating a process of updating an advertisement exposure program by the advertisement exposure system according to an exemplary embodiment of the present invention.

6 is a view showing an advertisement exposure process is extended by the advertisement exposure system according to an embodiment of the present invention and the advertisement exposure process accordingly.

An advertisement exposure system according to a feature of the present invention for achieving the above object provides a network user with a service for supplying a program free of charge by connecting to a terminal of a network user. In this case, the present invention limits the free use period of the program provided to the network user to a certain time limit, and allows the user to apply for a free use extension to extend the free use period. In addition, when the program is downloaded to the terminal of the network user and / or extends the free expiration date to the network user, the advertisement is displayed by the advertisement exposure program. Exposed to the network user's terminal.

Here, the advertisement is preferably a video.

The advertisement exposure program is preferably provided to the terminal of the user in the system of the present invention when the network user registers as a member or downloads the program, but may be installed in the terminal of the network user through a CD.

The advertisement file of the advertisement exposure program is preferably provided in consideration of the age, hobby, etc. of the Internet user.

Here, the advertisement exposure program may be driven according to an external signal or a plurality of video advertisement files (or programs), an exposure selection file (or program) for selecting one or more of the plurality of video advertisement files in a set order or randomly. It is preferable to include a driving file (or program) and additional service information related to each video advertisement, which is used as a definition of an advertisement exposure program.

The external signal is preferably a program download start signal transmitted to a user's terminal in the system of the present invention and / or a download start signal of a patch program for extending the time limit.

An advertisement exposure program is installed in the terminal of the network user, and the advertisement exposure program is executed while the network terminal is downloading the program from the system of the present invention to display one or more video advertisements on the monitor of the network terminal.

One or more video ads appearing on the monitor appear simultaneously through one or more window ad windows, each window ad window including a first frame on which the ad appears and a second frame for providing network services associated with the ad. It is preferably made of a frame. Here, the network service in the second frame may be a survey, a comparison of advertisements among competitors, a link to a shopping mall for purchasing a product targeted by the advertisement, and the like.

Therefore, the advertisement exposure system according to the characteristics of the present invention for achieving the above technical problem, in the advertisement exposure system that provides a product advertising service by connecting to the terminal of the user via a network,

An advertisement database storing an advertisement exposure program and a plurality of video advertisement files;

A program database for storing various commodity programs, to which a program for limiting expiration date is attached;

A member database that stores personally identifiable information about the member;

A program management server for freely reading a product program requested by a network user from the program database and extending the expiration date of the product program provided to the network user at the request of the network user; And

The program management server includes an advertisement management server that allows the advertisement exposure program stored in the advertisement database to be run on the terminal of the network user so that the video advertisement is exposed while downloading the product program from the program management server to the terminal of the network user.

The advertisement exposure method according to another aspect of the present invention for achieving the above technical problem, in the advertisement exposure system that provides a product advertising service connected to the user's terminal through a network,

I) installing the advertisement exposure program in the terminal of the network user that meets the first condition;

II) a second step of receiving a request for use of the product program from the network terminal; And

III) transmitting a first signal to the network terminal so that a network user can use the corresponding product program, and simultaneously driving the advertisement exposure program to expose an advertisement to a monitor of the network terminal.

Here, the advertisement exposure method of the present invention determines whether the advertisement exposure program is installed in the network terminal when receiving a request for using the corresponding product program from the user's terminal, and the advertisement exposure program is installed in the network terminal. It is preferable to further include step II-1), if any, to allow the product program to be provided, and to prevent the product program from being provided unless the advertisement exposure program is installed.

Here, in step II-1, transmitting a start signal notifying the start of download to the network terminal to the network terminal, and determining whether the driving signal of the advertisement exposure program is received from the network terminal by the start signal. It is desirable to determine whether the advertisement exposure program is installed.

The network user who satisfies the first condition may be a network user who subscribes to the advertisement exposure system as a member, a network user who requests the installation of the advertisement exposure program, and a network user who downloads the product program for the first time. Can be.

The product program may be one of a program or a file that takes a long time to download, such as a game program, an animation program, a video program, a general software program, and an image file.

The first signal may be a corresponding product program, or may be a patch file for extending the usage period of the corresponding product program.

Step III preferably includes the step of determining the up data of the advertisement exposure program, updating the advertisement exposure program by transmitting advertisement information to the network terminal for the up data of the advertisement exposure program.

In addition, step III is characterized in that one or more advertisement windows appear on the monitor of the network terminal, and different advertisements appear in the advertisement window of the one director.

Hereinafter, with reference to the accompanying drawings will be described advertising system and method according to an embodiment of the present invention.

1 is a conceptual diagram of an advertisement exposure method according to an embodiment of the present invention. In FIG. 1, the advertisement exposure system 100 of the present invention provides the following contents to the network terminal 10 connected through a wired or wireless network.

1. Provide product programs free of charge. In this case, the product program may be a game program, a video program (movie, drama, etc.), an animation, an image file, or the like.

Here, the free commodity program includes a program for limiting the period or the number of times of free use, and accordingly, the commodity program checks the date or the number of use by itself. In order to use the product program whose expiration date has expired, the network user should access the advertisement exposure system of the present invention and request the extension of the usage period.

2. When the advertisement exposure program is installed in the network terminal 10 so that the network user downloads the product program free of charge or when the expiration date of the product program is extended, the advertisement exposure program is driven to advertise on the network terminal 10. To be exposed.

3. The advertisement exposed to the network terminal 10 is exposed through one or more advertisement window windows, so that the network user can check different advertisements at the same time.

4. The shopping mall for the purchase of additional services related to the exposed advertisement, that is, a survey commissioned or self-made by an advertisement provider, and an advertisement product, without merely exposing an advertisement through the advertisement window exposed to the network terminal 10. Additional services such as links to, events, and links to other sites can be provided through advertisement windows.

5. The product program is sent to the e-mail address entered by the network user and the advertisement is displayed on the terminal of the network user so that the network user can provide the product program as a gift to others.

Here, the driving of the advertisement program can be performed whenever the network user uses the product program.

The method of providing the advertisement exposure program may be performed as a download when the network user registers as a member in the advertisement exposure system 100, or the network user may install the advertisement program on-line or off-line. This is done by providing the user with a recording medium in which a CD or an advertisement program can be stored offline when required, or as a download when the network user is provided free of charge. Here, those skilled in the art can provide the advertisement exposure program in a method other than the method described above.

In Fig. 1, the condition of the installation of the advertisement exposure program is indicated as extending the expiration date, which is the case of updating the advertisement exposure program.

In the above, the advertisement window is shown in detail in Figs. 3a and 3b. In FIG. 3A, the product terminal P1 and the advertisement exposure program P2 are installed in the network terminal 10, and as the advertisement exposure program P2 is driven, one or more advertisement windows are displayed on the monitor of the network terminal 10. appear. Here, it is preferable that each advertisement appearing in one or more advertisement windows is different.

Here, the advertisement window is shown in detail in FIG. 3B. In FIG. 3B, the advertisement window may be divided into two or more frames. Preferably, the advertisement window includes a frame F1 in which an advertisement appears and a frame F2 for providing an additional service related to the advertisement. . Here, when the frame (F2) is clicked, a window for providing a corresponding additional service is displayed.

Therefore, the advertisement exposure program includes a plurality of video advertisement files, a program (or file) for an additional service provided by an advertiser in association with each video advertisement, and an exposure selection file informing the order of selectively displaying among the plurality of video advertisements. It includes. The video advertisement file included in the advertisement exposure program is provided differently according to the gender, age, hobbies, interests, etc. of the network user.

Hereinafter, an advertisement exposure system according to an embodiment of the present invention for achieving the operation described with reference to FIG. 1 will be described with reference to FIG. 2.

2 is a block diagram of an advertisement exposure system according to an embodiment of the present invention. In FIG. 2, the advertisement exposure system 100 according to the embodiment of the present invention includes a web manager 110, a program provider 120, an expiration date manager 130, an advertisement provider 140, and an advertisement determiner 150. ), The advertisement screening result management unit 160, the additional service management unit 170, and the Web DB 181, the user DB 182, the program DB 183, the advertising DB 184, the additional service DB (185) Database server 180 is included.

The web manager 110 manages the web DB 181 and the user DB 182 and is responsible for the interface with the network terminal 10, and manages members and provides a web page corresponding to a request signal received from the network terminal 10. And perform an operation in response to the request signal.

When the Internet user wants to download the program or when the Internet user registers as a member, the web manager 110 simultaneously drives the program providing unit 120 and the advertisement determination unit 150, and the product desired by the Internet user. It manages to provide programs and advertisement programs suitable for Internet users.

In addition, when the Internet user requests the extension of the expiration date, the web manager 110 drives the expiration date management unit 130 to manage the expiration date of the product program installed in the terminal of the Internet user.

The program providing unit 120 reads and provides a product program requested by an Internet user among a plurality of product programs stored in the program DB 183, and uses a signal indicating the type of product program downloaded to the network terminal 10. Transfer to the management unit 130. The program providing unit 120 transmits the product program selected by the Internet user to an e-mail address input by the Internet user when the Internet user requests that the Internet user provide the product program to another person instead of the user.

The expiration date manager 130 determines the expiration date as a signal indicating the type of the merchandise program received from the program provider 120, and stores information on the determined expiration date in the corresponding user memory area in the user DB 182. . When the Internet user requests an extension of the expiration date, the patch file is read from the program DB 183 and transmitted to the network terminal 10.

The advertisement determiner 150 determines a video advertisement file to be provided to an internet user and an order to be screened in the network terminal. That is, the advertisement determination unit 150 selects a video advertisement file corresponding to the user's gender, age, hobby, occupation, and the like from among a plurality of advertisements stored in the advertisement DB 184 to be provided to the user, and the video provided to the user. A file or signal indicating the order in which the advertisement file is exposed is transmitted to the user's terminal.

In addition, the advertisement determining unit 150 manages the update of the video advertisement file in the advertisement exposure program in more detail, and determines the updated advertisement information accordingly, and determines the advertisement exposure program provided to the network terminal 10. It delivers to the advertisement providing unit 140.

The advertisement providing unit 140 reads the advertisement information determined by the advertisement determining unit 150 from the advertisement DB 184 and provides the advertisement exposure program when the advertisement exposure program is provided to the Internet user and when the advertisement file of the advertisement exposure program is updated. do.

The advertisement screening result manager 160 collects and manages information on the advertisements that are displayed on the network terminal 10, that is, the exposed advertisements. The advertisement information exposed by the network terminal 10 may be provided by being countered by an advertisement exposure program, or a corresponding advertisement exposure signal may be received whenever the advertisement is exposed, and the result may be countered.

The screening result of each advertisement counted by the advertisement screening result manager 160 may be provided to the advertising company.

The supplementary service manager 170 manages various supplementary service information requested from an advertisement company and various supplementary service information provided by the advertisement exposure system of the present invention to be provided to an internet user. Here, the various additional services commissioned by the advertising agency are various event information, surveys, advertisement evaluations, links to other shopping mall sites for purchasing the corresponding advertisement products, information of advertisement products, and the like. The various additional services provided by the system of the present invention are games, entertainment, events, and the like.

The operation of the additional service manager 170 is when an Internet user requests an additional service provided by the system of the present invention and when the frame F2 is clicked on an advertisement window exposed to the terminal of the Internet user.

Here, when the Internet user clicks on the frame F2, the network terminal 10 signals the additional service (the additional service requested by the advertiser) corresponding to the video advertisement shown in the frame F1. And the additional service manager 170 determines the type of the additional service received, thereby enabling the survey, the advertisement evaluation, and the purchase of the advertisement product related to the advertisement shown in the frame F1. Additional service information, such as a link to the web site and advertisement product information, is provided to the Internet user.

The web DB 181 stores home page file information, web page file information, hypertext information, and the like. The user DB 182 provides personal identification information for each member, type of program provided to the member, and information provided to the member. The advertisement program information, the advertisement information exposed to the member, the exposure number information, and the like are stored.

The program DB 183 stores various commodity program information such as a work software program, a game software program, an animation, a video program, an image file, and a patch file for extending the period, and the advertisement DB 184 is provided for the video advertisement. The information is stored, and in more detail, a plurality of video advertisement information requested by an advertising company or a product supplier, information for classifying the video advertisement information by age, gender, and interest field, and an advertisement exposure program that exposes the advertisement information. Etc are stored. Here, those skilled in the art can store the advertisement exposure program including a plurality of advertisements classified according to gender, age, and interest in the advertisement DB 184.

The additional service DB 185 stores additional service information requested from an advertisement company or a product supplier and additional service information provided by the system of the present invention.

Hereinafter, the operation of the advertisement exposure system according to the embodiment of the present invention will be described with reference to FIGS. 4 to 6.

4 is a schematic operation flowchart of an advertisement exposure system according to an embodiment of the present invention. Referring to FIG. 4, when a connection request signal is generated from the network terminal 10 (S410), the web manager 110 of the advertisement exposure system 100 provides a home page (S411), whereby the user authenticates member authentication information. Enter the member authentication (S412, S413).

Here, the member authentication is to determine whether the ID and password match the information stored in the user DB 182 if the existing member, and if the non-member receives personal identification information including the ID and password through the membership registration process will be.

When the system 100 of the present invention receives personal identification information from the member, the advertisement determination unit 150 and the advertisement providing unit 140 based on the personal identification information based on the personal identification information according to age, gender, hobbies, interests After the exposure program is downloaded and installed to the member terminal 10 of the member, and if the member has already installed the advertisement exposure program, the type of advertisement installed in the member terminal 10 of the member is determined to be updated or updated, and then Take countermeasures.

After the membership authentication, the Internet user requests a product program service to receive the program for free (S414), and the program provider 120 reads the list information of the product program from the program DB 182 and provides it ( S415).

When the Internet user selects the desired one from the list of commodity programs (S416), the program provider 120 reads the commodity program from the program DB 182 and downloads it to the terminal 10 of the Internet user (S417). .

When the advertisement exposure program is installed in the terminal 10 of the Internet user, the advertisement exposure program is driven when the terminal 10 of the Internet user connects to the system of the present invention and connected to the system of the present invention. At this time, the driving is the same as the standby state, so that the system 100 of the present invention can confirm that the advertisement exposure program is installed in the user terminal 10. Here, those skilled in the art can perform the operation of the exposure program when the Internet user requests to extend the use of the product program when the Internet user wants to download the product program from the system of the present invention.

The advertisement exposure program installed in the user's terminal 10 receives and executes a signal indicating that the product program starts downloading from the program provider 120 or the web manager 110, thereby exposing the advertisement during the product program download. If the advertisement exposure program is not installed in the terminal 10 of the Internet user, the advertisement exposure program is downloaded and installed in the user's terminal 10 in preference to the product program, and is driven while the product program is downloaded. To expose (S418).

The exposed advertisements allow different advertisements to appear simultaneously through one or more advertisement windows. At this time, by using advertisements provided by competitors at the same time, it is possible to maximize profits by allowing internet users to simultaneously evaluate competitors' advertisements and provide the results to competitors.

On the other hand, the exposure of the advertisement is controlled by the exposure order program included in the advertisement exposure program, the exposure order program to expose the advertisement in a predetermined order or randomly so that each advertisement is exposed at least once. do.

When the advertisement is exposed in the user terminal 10, the advertisement exposure program transmits a signal indicating the type of the exposed advertisement to the advertisement screening result manager 160, and the advertisement screening result manager 160 displays the information of the member who has been exposed. The number of exposures of the corresponding advertisements and the number of exposures of the corresponding members of the corresponding members are determined using the exposed advertisement types, and the advertisements are stored in the advertisement DB 184 and the user DB 182 (S419).

Here, when the Internet user clicks on the frame F2 in the advertisement window of FIG. 3B, that is, when the user selects the additional service (S420), the user terminal 10 generates a signal indicating the type of the additional service and the additional service manager ( 170).

Then, the additional service manager 170 determines the type of the additional service and reads the equivalent information from the additional service DB 185 and transmits the information to the user terminal 10 (S421 and S422).

Accordingly, the Internet user executes an additional service provided by the additional service manager 170 to survey a product targeted by the advertisement shown in the frame F1, or to participate in event information provided by an advertising company, compare an advertisement, and a shopping mall. It is possible to connect to the (S423).

In the above, the execution result of the additional service is received by the additional service manager 170 and stored in the additional service DB 185, and the result is provided to the advertising agency server 20 (S424).

Then, based on the results provided by the supplementary service DB 185, the advertiser may determine how appealing his advertisement is to the consumer, whether or not he / she participates in the planned event, or how his advertisement is compared to other competitors' advertisements. It is possible to judge the degree.

5 is a diagram illustrating a process of updating an advertisement exposure program by the advertisement exposure system according to an exemplary embodiment of the present invention. In FIG. 5, when an Internet user requests a connection and selects a product program through a member authentication process, the program providing unit 120 transmits a signal to the user terminal 10 indicating the start of downloading of the product program selected by the user. (S510, S511, S512, S513).

Then, the advertisement exposure program is driven to transmit a signal indicating the start of the advertisement exposure program to the web management unit 110, and the web management unit 110 confirms that the advertisement exposure program is driven by the received signal and the user DB 182. The advertisement information provided to the user is confirmed from (S514, S515).

The web manager 110 determines whether to update the advertisement exposure program of the user terminal 10, that is, update the advertisement, by checking the advertisement information provided to the user (S516). Here, the advertisement update is preferably made when the newly received advertisement corresponds to the gender, age, hobbies, and interests of the Internet user.

In the determination (S516), if the advertisement update is determined, the advertisement providing unit 140 transmits the new advertisement information, the HTML file of the additional service related to the advertisement information, and the advertisement exposure order information to the user terminal 10. (S517).

Then, the advertisement exposure program installed in the user's terminal 10 is updated (or updated), and when the update is completed, the program provider 120 downloads the product program, and during the product download, the advertisement exposure program is executed to execute one or more advertisement programs. Different advertisements are exposed through the advertisement window (S518).

As the advertisement exposure program is updated, new additional services related to the updated advertisements are provided to Internet users.

Hereinafter, the additional service is described with reference to FIG. 4 and will not be described.

6 is a view showing an advertisement exposure process is extended by the advertisement exposure system according to an embodiment of the present invention and the advertisement exposure process accordingly. In FIG. 6, when an internet user drives a product program installed in his terminal 10 (S610), the product program determines the date checked by the user terminal 10, or checks the date by itself and gives it to the product program. It is determined whether the expired usage period (expiration date) has expired (S611, S612).

In the determination (S612), if the expiration date has not expired, the Internet user can continue to use the product program, and if the expiration date has expired, the product program cannot be used.

If the expiration date of the commodity program expires, the Internet user can extend the use of the commodity program by requesting an extension of time, and for this purpose, access to the system of the present invention through the Internet network, and to the expiration date management unit 130. Request for extension of expiration date should be requested (S613, S614, S615, S616).

When the extension period of use request, the expiration date management unit 130 checks the expiration date of the program installed in the user from the user DB 182, and accordingly the program DB (183) And reads the data into the user's terminal 10 (S617).

Then, the advertisement exposure program installed in the user terminal 10 is driven when the patch file is downloaded so that different advertisements are displayed on the monitor through one or more advertisement windows (S618).

When the download is completed, the advertisement exposure program is completed, the Internet user can use the product program (S620).

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art will be able to variously modify and change the present invention without departing from the spirit and scope of the invention as set forth in the claims below. It will be appreciated.

According to an embodiment of the present invention through the above description, the present invention has the effect of reducing the financial burden of the network user by allowing the network user to use the desired program for free.

In addition, the present invention has the effect of maximizing the effect of the advertisement by allowing the network user to check the advertisement corresponding to the age and characteristics of the network user whenever a certain condition is satisfied.

In addition, the present invention provides the advertisement client with information that knows how much the advertisement affects the general public or how compared with the competitor's advertisement, the product supplier (supplier) can know the effect of the advertisement It works.

In addition, the present invention has the effect that the network user can be provided with additional network services, as well as advertising confirmation through the advertisement window that the advertisement is exposed.

Claims (25)

In an advertisement exposure system that provides a product advertising service by connecting to a user terminal through a network, An advertisement database storing an advertisement exposure program and various video files; Various programs in which programs for limiting expiration date are added, and a program database storing various files; A member database that stores personally identifiable information about the member; A program management server for freely reading a product program requested by a network user from the program database and extending the expiration date of the program provided to the network user at the request of the network user; And And an advertisement management server for exposing the advertisement exposure program stored in the advertisement database to the terminal of the network user while downloading the product program from the program management server to the terminal of the network user. In claim 1, An additional service database storing various additional service information related to each video advertisement, and an additional service management unit for reading the additional service selected by the network user and reading the determined additional service from the additional service database and transmitting it to the network terminal. Ad exposure system, characterized in that. In claim 2, The additional service, Ad exposure system, characterized in that the event information related to the advertisement, the survey related to the advertisement, the evaluation of the advertisement, a link to another shopping mall site that allows the purchase of the advertisement product, the information of the advertisement product. In claim 1, The ad exposure program, A plurality of video advertisement programs, an exposure sequence program for managing the exposure sequence of the plurality of video advertisement programs, a driving program for driving the video advertisement program according to an external signal, and additional service information related to each video advertisement. Ad exposure system. In claim 4, The external signal is And a product start download signal transmitted from the program management server and / or a download start signal of a patch program for extending the time limit. In claim 1, The ad exposure program, And when the network user registers as a member, is downloaded from the advertisement management server to the terminal of the network user. In claim 1, The ad exposure program, Advertisement exposure system characterized in that the CD is installed in the terminal of the network user. In claim 1, The ad exposure program, Advertisement exposure system, characterized in that when a network user downloads a product program is downloaded from the advertisement management server to the terminal of the network user. The method according to any one of claims 6 to 8, The advertisement exposure program installed in the terminal of the network user, Advertisement exposure system, characterized in that when the program management server downloads a patch file for extending the expiration date of the product program to the terminal of the network user to expose the corresponding advertisement. In claim 1, The ad exposure program, Ad exposure system, characterized in that different video ads are simultaneously exposed through one or more ad windows. In claim 10, The ad window, The first frame where the video ad appears, a survey associated with the video ad, a preference for the ad, a link to another shopping mall site to purchase the product targeted by the video ad, event information provided by the advertiser that requested the video ad, Ad exposure system comprising at least one frame, including a second frame for providing the same additional service. In claim 1, The program management server, A program providing unit for reading and providing a product program requested by an Internet user among a plurality of product programs stored in the program database; The patch file is received from the program provider as a signal informing the type of the merchandise program, determines the expiration date of the merchandise program provided to the network user as the signal, and extends the set period when the network user requests the extension of the expiration date. Advertisement exposure system comprising a period of use management to read from the program database to provide. In claim 1, The ad management server, An advertisement determination unit for determining an advertisement exposure program to be provided to an Internet user and an exposure order of advertisements to be displayed on the network terminal, and providing the network terminal with order information of an advertisement exposure program determined by the advertisement determination unit and an advertisement to be displayed; And an advertisement display result management unit for receiving and managing information on advertisements displayed on the network terminal. In claim 13, The advertising decision unit, Advertisement exposure system characterized in that the advertisement program is determined based on the gender, age, hobbies, interests of the network user. In claim 13, The advertising decision unit, From time to time, it is determined whether the advertisement exposure program provided to the network terminal is updated, and accordingly, the advertisement information to be updated is determined, and an advertisement is downloaded to the network terminal to update the advertisement exposure program installed in the network terminal. Ad exposure system, characterized in that. In an advertisement exposure system that provides a product advertising service by connecting to a user terminal through a network, I) installing an advertisement exposure program to a terminal of a network user meeting the first condition; II) a second step of receiving a request for use of the product program from the network terminal; And III) a third step of transmitting a first signal to the network terminal so that a network user can use the corresponding product program, and simultaneously running the advertisement exposure program to expose an advertisement to a monitor of the network terminal. How to expose your ads. The method of claim 16, Upon receiving a request for using the product program from the network terminal, it is determined whether the advertisement exposure program is installed in the network terminal, and if the advertisement exposure program is installed in the network terminal, the product program can be downloaded. The method of claim 1, further comprising the step (II-1) to prevent the download of the product program if the advertisement exposure program is not installed. The method of claim 17, In step II-1, The advertisement exposure program is installed by transmitting a start signal indicating the start of download to the network terminal to the network terminal, and determining whether the driving signal of the advertisement exposure program is received from the network terminal by the start signal. Advertising exposure method characterized in that it determines. The method of claim 16, A network user who meets the first condition And a network user who subscribes as a member to the advertisement exposure system. The method of claim 16, A network user who meets the first condition And a network user who requests the installation of the advertisement exposure program. The method of claim 16, The first signal is an advertisement exposure method, characterized in that the product program. The method of claim 21, And the first signal is a patch file for extending a period of use of the product program. The method of claim 16, Step III includes determining the up data of the advertisement exposure program, and updating the advertisement exposure program by transmitting advertisement information to the network terminal for up data of the advertisement exposure program. The method of claim 23, In step III, at least one advertisement window is displayed on a monitor of the network terminal and different advertisements are displayed on the at least one advertisement window. The method of claim 16, And providing an additional service related to an advertisement to the network terminal through an advertisement window exposed on the monitor of the network terminal, and collecting the result of the provided additional service, data, and providing the additional service to the advertiser.