KR20000024642A - Computer advertising method with advertisement exclusive program - Google Patents

Abstract

PURPOSE: A methode for an advertisement using a computer with an exclusive advertisement program is provided to certify directly an efficiency of advertisement by installing an exclusive advertisement program to a user and updating it continuously according to a user's selecting advertisement. CONSTITUTION: A method for an advertisement using a computer with an exclusive advertisement program comprises the steps of: inputting personal information to register a member; installing an exclusive advertisement program(31) to the member's own computer(30); accumulating points or an amount of money corresponding to a selected advertisement; calculating exactly the accumulated points or amount of money to input it to a point management database(12) and updating the exclusive advertisement program; exchanging merchandise displayed on a management site(15) connected to a merchandise management database(14) according to the accumulated points or amount of money; notifying a result of the selected advertisement to a sponsor.

Description

Computer advertising method with advertisement exclusive program {Computer advertising method with advertisement exclusive program}

The present invention relates to a method of advertising by using the Internet and a computer, and in particular, when an advertisement-only program is installed on a user's computer, the advertisement-only program is continuously updated through the Internet network so that the new program is not connected to the Internet network. In the case of selecting an advertisement when the advertisement can be provided and not connected to the Internet network, and when selecting the advertisement provided by the administrator's site, a predetermined amount or score is accumulated and added to the advertisement-only program and the administrator server. It can be used by the user, and the administrator relates to a computer advertising method using an advertisement-only program that can provide the user with advertisement selection statistics.

Recently, as personal computers are widely used in companies and homes, and the Internet using the personal computers is rapidly spreading in Korea and around the world, its population is exploding. Therefore, as many people use the personal computer and the Internet, the personal computer and the Internet have attracted attention as a new medium of advertisement.

In particular, personal computers are primarily intended for closed use by individuals, making it extremely difficult to advertise through personal computers from the outside. Recently, however, as computer communication networks such as the Internet network have become popular, many advertisement methods using a communication-only program have been developed when a computer is connected to the Internet network.

For example, if you open a related Internet site on the administrator server and users who use the Internet are registered as members by accessing their Internet sites, members pay a certain amount of cash each time they visit the site and view advertisements. Accumulating scores or cyber money, and advertisers are widely used to pay advertising fees to site administrators according to the agreement.

In this case, a band-shaped graphic related to an advertisement called a banner advertisement is displayed on the homepage of a site administrator, and when a member visitor clicks on the banner advertisement, the user is connected to the advertiser's Internet site, or more detailed contents of the advertisement Advertise your product or company to visitors, and the advertiser pays the site administrator a certain amount, and the site administrator clicks on the banner ad to pay a selected amount or score to the selected visitor. I use it.

However, the Internet banner advertisement method requires the user to always visit the relevant site of the administrator by using a communication-only program such as a general web browser or a communication-only program provided by the administrator while the user is always connected to the Internet. Advertisers have the problem that, like other ads, advertisers do not actively reach the user and passively wait for access to certain sites on the Internet.

In addition, when the user is connected to the Internet and visits a related site, the user must select a banner-type advertisement by clicking the mouse. The selected banner advertisement is linked to the advertiser's site or to a screen showing more details. There is a problem that the effect of the advertisement is reduced because it becomes a one-time advertisement because you can not see the advertisement.

In addition, the conventional Internet advertisements are displayed in a predetermined size in a predetermined position on the homepage of the administrator site, there is a problem that there is a limit of the number of postings, and access to the corresponding homepage regardless of the user's choice Presented to all users, the advertiser has a problem that can not confirm the effect of the advertisement.

The present invention is to solve the above problems, an object of the present invention is to convert the advertiser or advertising provider-centered advertising to customer-centered advertising in the computer-based advertising, advertisers actively to users It is possible to continuously advertise even when not connected to the Internet for access, and when connected to the administrator through the Internet network, the administrator can continuously replace the new advertisement and mount the advertisement on a personal computer.

Another object of the present invention is to present various types of advertisements to users by using an advertisement-only program to effectively advertise to users of various tastes.

Still another object of the present invention is to allow a user, a provider, and an advertiser to check each other for payment to users who select an advertisement, and to allow an administrator to collect information about the advertisement selected by the user.

In order to achieve the above object, the present invention provides an administrator server for providing an advertisement-related site, a user computer that can access the administrator server through an internet network and communicate online therewith, and the administrator server through an internet network. In a system provided with advertisers that can communicate online,

If an advertisement-only program is installed on a user's computer, the advertisement-only program can be continuously updated through the Internet network, so that new advertisements can be provided even when not connected to the Internet network. In case of selecting advertisement through the program, and in case of selecting advertisement provided by the administrator's site, the user can check and use the predetermined amount or score and the selected advertisement information by accumulating and adding them to the exclusive program and the administrator server. In addition, the manager intends to provide a computer advertisement method using an advertisement-only program that can provide advertisement selection statistics to an advertiser according to the user's selected advertisement information.

1 is a schematic diagram of an internet system for applying the present invention.

2 is a flowchart illustrating an embodiment of the present invention.

3 is a schematic explanatory diagram of an example of an embodiment of the present invention.

Explanation of symbols for the main parts of the drawings

10: administrator server 11: registered member information database

12: score management database 13: advertising database

14: Product Database 15: Admin Site

20: Internet network 30: user computer

31: Ad Only Program 40: Advertiser Server

Hereinafter, with reference to Figures 1 to 3 attached to a preferred embodiment of the present invention that can specifically realize the above object.

1 is a schematic conceptual diagram of an internet system for implementing the present invention.

The administrator server 10 having the registered member information database 11, the score management database 12, the advertisement database 13, the product database 14 and the manager site 15, the internet network 20, An advertiser server connected to the manager site 15 through an internet network 20 and an advertisement dedicated program 31 installed therein, and an advertiser server connected to the manager site 15 through the internet network 20. It is a system with 40.

2 is a flowchart illustrating an embodiment of the present invention.

In order to use an advertisement-only program, a user accesses an administrator site 15 of the administrator server 10 using his user computer 30 and inputs his own information to register himself as a user. (S10),

The advertisement-only program installation process (S20) for receiving the advertisement-only program from the administrator to install on his user computer 30,

An advertisement selection process (S30) in which the user selects an advertisement while using the user's computer 30;

A cumulative score (S40) for accumulating scores corresponding to the selected advertisement and information on the selected advertisement in an advertisement-only program installed in the user computer 30 in the above process;

Accessing the manager site 15 transmits the accumulated amount or score and the selected advertisement information to settle the cumulative scores up to now, and updates the advertisement-only program 31 of the user at the request of the advertiser or the needs of the administrator. Score settlement and renewal process (S50),

A score use process (S60) for exchanging a product displayed on the manager site 15 for a cumulative amount or score in association with the product database 14;

The cumulative score and the selected advertisement information are organized into specific conditions, and the advertisement result providing process for providing an advertisement result to the advertiser (S70).

The user registration process (S10) is a user, if you want to register as a member of the administrator site and receive the service, according to the general user registration procedure requested by the administrator site 15 and the name and address (ID) and The process of entering and registering personal registration data such as passwords.

The advertisement-only program installation process (S20) may download the advertisement-only program 31 from the administrator server 10 through the administrator site 15 and install it on the user's computer 30, which is provided separately by the administrator. It can also be installed directly on the user's computer 30 through the storage means of.

In addition, this process is to install the advertising-only program 31 on the user's computer 30, the advertising-only program 31 is a program dedicated to the various applications are installed according to the installation information for all applications When the application program is driven and used by the user so that 31 is programmatically linked, when the user selects a menu from the application or clicks a selection with a mouse, an advertisement-only program is called to display an advertisement.

The advertisement selection process (S30) is an online (On-line) state connected to the Internet network 20 or off-line (Off- not connected to the Internet network 20 while the user uses his user computer 31). It is a process of selecting an advertisement displayed through the advertisement-only program 31 while using the program regardless of the line state. This process consists of displaying the detailed advertisement contents stored in the advertisement-only program for the selected advertisement in the offline state, or inducing a connection to the company of the selected advertisement through the Internet network 20.

In the online state, the manager site 15 is accessed to display advertisements displayed on a predetermined location of the manager's advertisement dedicated homepage or the manager's site 15 managed by the manager server 15 and linked to the advertisement database 13. If selected, it is a process of displaying a more detailed advertisement contents stored in the advertisement database 13 for the selected advertisement on the screen or inducing a connection to the company homepage of the selected advertisement.

The score and the selected advertisement information accumulating process (S40) is a process of accumulating the score, cyber money and a predetermined amount corresponding to the score corresponding to the advertisement selected in the process in the advertisement-only program 31 installed in the user computer 30 to be. This process may store the selected advertisement information for the advertisement selected by the user together with the score, and the information may include information such as the number of advertisement selection, selection time, season, weather, day of the week and anniversary.

When the score settlement and update process (S50) is connected to the manager site 15, if the predetermined condition is met according to the accumulated score or amount and the selected advertisement information, the accumulated amount or score and the selected advertisement information are stored in the manager server ( 10) through the score management database 12, the user's job including new advertisements and updated information for each advertisement in the user's advertisement-only program 31 at the request of the advertiser or the needs of the administrator It is a process of updating to an advertisement-only program 31 that includes only advertisements optimized for the user according to information such as age, gender, and taste.

The predetermined condition is that if the cumulative amount or the cumulative score exceeds a certain amount or the score, or if the used time exceeds a predetermined time or is connected, the manager server 10 displays the accumulated amount or score and the selected advertisement information continuously. The process of storing in the score management database 12 through.

Therefore, the cumulative score or amount of the user stored in the score management database 12 is also transmitted to the advertisement-only program 31 of the user computer 30 so that the user can check his score and use it.

The score using process (S60) is the amount or score obtained through the above process can be exchanged for goods displayed on the manager site 15 in conjunction with the product database 14 or exchanged for a predetermined cash It is a process to make sure.

The advertisement result providing process (S70) organizes the cumulative score and the selected advertisement information of the user under specific conditions and transmits the result to the advertiser server 40 through the Internet network 20 to confirm the result of the advertisement in detail. It is a process to provide materials that can improve the effectiveness of advertising.

Therefore, the advertiser can adjust the price of the score for the self-advertisement, analyze the characteristics of the characteristics of the main users who selected the advertisement as a basis for the next advertisement.

3 is a schematic explanatory diagram of an example of an embodiment of the present invention, in which the user selects an advertisement and shows an advertisement displayed on the screen.

As shown in FIG. 3, when the user uses his computer, an advertisement-only program 31 is loaded to display the current user's score on the screen 50 through the score display window 51. Using the application 52, the user can select from among various advertisements such as the banner advertisement 53, the mouse pointer advertisement 54, the window advertisement 55, and the attachment advertisement 56, which are presented through the advertisement-only program 31. When a particular advertisement is selected and used on the screen 50, the cumulative score is added by various conditions.

Referring to the effects of the present invention described above are as follows.

As described above, according to the present invention, users can select only the advertisements they need through various forms of advertisements, and administrators can use the registered customer information to select advertisements selected according to the user's occupation, age, gender and taste. It can be presented to customers of a certain level in various forms, so that users and advertisers can be efficiently connected to each other to obtain high trust and support from both parties.

In addition, advertisers can advertise at any time while users are using the computer, regardless of the connection between the Internet and the computer, and when the user connects to the Internet and accesses the administrator's site, the updated advertisement program is displayed. The new advertisements can be presented to users at regular intervals by sending them. Since the results of the advertisements are collected, the effects of the advertisements can be checked and information for the next advertisement can be collected to improve the efficiency of the advertisements.

Claims (4)

A user registration process (S10) for registering a user by inputting his or her own information; An advertisement-only program installation process (S20) for installing an advertisement-only program on a user computer 30 thereof; An advertisement selection process (S30) in which the user selects an advertisement while using the user's computer 30; The accumulated amount or score and the selected advertisement information corresponding to the score or amount corresponding to the advertisement selected in the above process and the selected advertisement information accumulated in the advertisement-only program installed in the user computer 30 (S40), A score settlement and update process of calculating the accumulated amount or score and the selected advertisement information of the accumulated score of the manager's score management database 12 and updating the user's advertisement-only program 31 at the request of the advertiser or the needs of the administrator. (S50), A score use process (S60) for exchanging a product displayed on the manager site 15 for a cumulative amount or score in association with the product database 14; Computing the cumulative scores and the selected advertisement information under a specific condition to provide an advertising result to the advertiser advertising results providing process (S70) characterized in that the computer advertising method using an exclusive program. According to claim 1, wherein the score settlement and update process (S50) is a cumulative amount or score and the selected advertisement when a certain condition according to the accumulated score or amount and the selected advertisement information when connected to the manager site (15) The information is stored in the score management database 12 through the manager server 10, and new advertisements and updated information for each advertisement are displayed in the advertisement-only program 31 of the user at the request of the advertiser or the needs of the administrator. The computer advertising method using an advertisement-only program, characterized in that for updating them to an advertisement-only program (31) containing an advertisement in a state optimized for the user according to information such as the user's job, age, gender, taste. According to claim 2, wherein the predetermined condition is that the cumulative amount or the cumulative score exceeds a certain amount or score, or if the time used exceeds a predetermined time or connected, the accumulated amount or score and the selected advertisement information continuously. Computer advertising method using an advertising-only program, characterized in that stored in the score management database (12). The method of claim 1, wherein the advertisement result providing process (S70) organizes the cumulative score and amount and the selected advertisement information of the user under specific conditions, and transmits the advertisement to the advertiser server 40 through the Internet network 20. Computer advertising method using an advertising-only program, characterized in that can be confirmed in detail the results of the advertisement.