KR20020043589A - Interactive system and method for viewing on line advertising - Google Patents

Abstract

The interactive advertising system on-line enables a consumer to receive data and / or images via a communication system such as the Internet to watch the advertisement. The consumer may optionally view the advertisement simultaneously with the information. The fraudulent consumer has a consumer station that communicates with a host with a web site. The advertising provider communicates with the host, and when the consumer establishes communication, the advertising provider communicates with the consumer station via the host. The host sends an arbitrary invitation to watch the advertisement. The invitation may take the form of a flashing icon requesting the consumer's response. The consumer station receives the advertisement without downloading or installing software therein. If the consumer chooses to watch the advertisement, the consumer gets a reward, credit, or benefit in proportion to the time the advertisement was watched. The compensation can be supplemented for internal time cost.

Description

INTERACTIVE SYSTEM AND METHOD FOR VIEWING ON LINE ADVERTISING}

There are already a variety of interactive internet advertising systems that enable an advertising provider to pay at least a portion of the internet time cost of the customer in return for viewing the advertisement by a customer that has access to the internet. The concept of watching advertisements on a customer's computer as a means to reduce the cost of information transfer is already known. The known advertising system takes into account changes in advertising but needs to download software that interacts with the operating system on the customer's computer. The software must be installed artificially. More recently, the method of advertising on a widespread interactive system on the Internet has been extended allowing customers to connect to advertising providers for the reception of advertisements so that customers can spend their Internet connection costs on-line. The advertising method is usually incidental to the main program, which is performed as a banner that is mixed with the information and appears on the computer screen and is operated by the user.

Banner advertising on the Internet is controlled by service and information providers and the providers randomly insert advertisements during internet browsing. The user has no control over such arbitrary advertisements and cannot spend the Internet cost by watching the advertisements. In fact, the user may be distracted from the user's main navigational purpose by the advertisement. A more recent alternative form of advertising involves interaction between an advertising provider and a target consumer and in which such advertisement forms are provided with advertisements that may be tailored to a particular customer profile and the client is provided with the advertisement. Make it possible to spend money by watching. In such a system, the customer has some control and choice over the timing and scope of viewing the ad being watched. In return, the customer has free access to the Internet in proportion to the time of viewing the advertisement. When advertising and information are provided in a mixed form, it is important that the advertisements are inserted in a way that interferes with the advertising that the customer does not want to receive in exchange for free access to the Internet. Such interaction systems include embedding advertisements in related computer programs, but this approach has the disadvantage that advertisements cannot be easily updated. The systems allow for convenient updates for the benefit of the customer and enable them to be affected by the customer's profile. The update is made at the customer's work site. Advertising providers have found that they can be attracted to the idea of watching an advertisement in exchange for free internet access for a period of time where it is viewed. As an example of a known system, US Pat. No. 5,774,869 describes a method of enhancing the product of a sponsor by providing a customer with a paid access sponsor on the Internet. The method described above uses internet access software and the software has a unique PIN number for each customer computer. An Internet Entry Server checks the pin number and confirms the number of times the sponsor has made Internet access. In return, the internet access server performs a registration processor, which includes personal questions about the customer, in which the sponsor collects questions for the user's response and guides the user to the sponsor's Internet page. tour, where the user is exposed to the sponsor's current products and services. The user can then browse using the Internet and after the free time the user has the option to use the paid product. One disadvantage of the system is that Internet navigation is limited during guided travel and is entirely sponsor dependent during the travel. The system described above does not give the user a friendliness in that the user is forced to take a guided tour due to the system settings and access software whenever he wants to connect to the Internet. In this case, the user needs to install new internet access software if he wants to give up sponsored internet access.

Thus, under the described system, a guided tour is compulsory for the Internet connection to be paid by the sponsor. This situation hinders the customer during internet browsing where the customer wants the Internet costs to be offset.

U.S. Patent 5,446,919 describes communication systems and methods having demographically or psychologically limited viewers. The system uses a database with information about the viewer and uses the most appropriate media message for the viewer.

U.S. Patent 5,740,549 describes an advertising distribution system that includes a database for storing updatable data. The database includes categorized advertising methods. The information manager at each work station communicates with the data server from time to time to update information items stored in local memory and advertising methods with at least a subset of the information items stored in the data server. The system further comprises a subset of workstations, the workstations storing information indicative of viewing preferences indicating signer information and indicative of categories in which the signer wants to view the information item or not. It includes a profiler for. The user may arbitrarily select the advertisement information and the system will detect an ignored criteria that does not have to be entered for a predetermined amount of time. It is an object of the invention to distribute information and advertisements to a computer of a subscriber whose advertisements and information are automatically displayed when the user's computer is turned on and a predetermined ignored standard is detected. The invention described in US Pat. No. 5,740,549 combines advertising and information provision on the Internet in a way that is acceptable to both users and advertisers. The system is specifically designed to distribute information while the user's computer is not in use. The system does not allow full control over the reception of advertisements in situations where no advertisements are needed. However, the system has the advantage of being able to be updated and such an advantage is to distinguish it from systems in which advertisements are embedded or resident on computer programs and information cannot be easily updated.

U. S. Patent No. 5,933, 811 describes a system and method for delivering customized advertising within the structure of an intercommunication system, whereby an internet consumer credits an Internet account whenever a consumer sees an advertisement. It is supposed to have). The system grants credit to the consumer via an Internet provider based on the number of advertisements viewed by the consumer. The system makes it possible for Internet providers to advertise in order to reduce the connection costs of consumers. The system described in this patent is relatively complex in that it is in the form of relying directly on the interaction between the service provider, the consumer and the advertising provider via the consumer's computer. The system is characterized in that it downloads a consumer control module stored on the consumer's computer as well as the consumer member code. The system operation is controlled in part at the consumer end, which relies on the control module to determine interactions with the advertising providers. The embedded ad request on the consumer computer causes the consumer computer to execute the referenced content provider script and obtains the content provider member code. The possible software is specific to the consumer computer and the customer Enhance the consumer browsers so that advertisements can be merged with the electrical content obtained from the content provider The content provider website must be registered with the advertising provider before it can receive personalized advertising services.

Each content provider creates a program called content provider script and sends an advertisement request to an advertising provider that identifies the advertising provider script. The system is entirely dependent on software which makes it relatively complex and possible. The purpose of the system is to separate the content provider from generating advertising data, from contacting each advertiser, and from the advertising staff. In other words, the system places the responsibility for advertising in the hands of other providers. However, the system benefits only indirectly in that it is inadequately complex and the consumer must rely on the service provider to benefit from the connection with the advertising provider.

Another known interactive Internet advertising system uses a serving engine, which provides consumer access to advertisements in exchange for payment of a percentage of on Internet on line costs. I use it. The system allows consumers to watch advertisements while browsing, documenting or emailing the World Wide Web. However, the system includes a complex registration system, which requires the consumer to provide a profile and download the enabling software to control the system. The consumer should inform the advertising provider when they do not want to receive the advertisement, rather than being locked in and having the option of when to request the advertisement. Once registered, interaction with the site continues until the consumer bans the advertisement. The ideal form for Internet advertising is that consumers have the benefit of selectively screening advertisements and at the same time gaining credit for the cost of internet connections. The purpose is that the advertisement is associated with the consumer, does not disturb the consumer too often, the consumer can be controlled by the consumer without being continuously subordinated to a single advertising provider and without the consumer downloading their own proprietary software. It can only be attractive to consumers if they advertise in the simplest way. Moreover, it is desirable to have the flexibility to set when to request an advertisement rather than actively canceling the advertisement if the consumer does not want to watch the advertisement.

Summary of the Invention

The present invention aims to provide a simple alternative system of known interactive advertising system by providing an interactive advertising system, wherein the alternative system allows the consumer to exercise complete control over the receipt of the advertisement. It has the benefit of credit, profit and rewards from internet access in proportion to the time it is exposed to advertising. According to the present invention there is provided a system that is mutually exposed to advertisements on-line, the system comprising: A consumer station capable of communicating directly or indirectly with an advertising provider, wherein the system establishes whether a consumer will watch an advertisement in response to an invitation from an advertising provider and the process may involve the consumer receiving information from the information provider. The advertising provider provides advertising to the consumer while receiving, the system is operable without having to download software specific to the consumer and interoperates with the consumer's operating system as needed, where the consumer Benefits in the form of cash, rewards, rewards, credit or internet access costs in proportion to the advertising time watched.

In another broad form, the present invention includes the following: An online interactive advertising system, wherein the advertising system allows the user to watch an advertisement in the process of receiving an electronic data and / or image. Enable viewing of the advertisement by user selection at the same time; The system includes the following; A consumer station, the station receiving electrical data or images; An information provider for transmitting the electrical data or images, a host provider having a website in communication with the consumer station, an advertisement provider station in communication with the host; Wherein the advertisement provider station communicates with the consumer station via the Internet under the setting of the consumer station in response to an invitation from the host via the host; In the above, the consumer receives the advertisement by responding to an arbitrary invitation from the host displayed at the consumer station, without the need for consumer oriented enabling software to be downloaded to the consumer station, wherein When a consumer is set to watch the advertisement from an advertising provider, the consumer gains rewards, benefits, and credit in proportion to the time the advertisement is viewed.

As another aspect of broad meaning, the present invention includes the following;

An interactive advertising system, wherein the system allows a consumer to select whether to view an advertisement, the system including an advertisement provider computer that communicates with the consumer computer while the consumer obtains information from the information provider, wherein the advertisement A provider computer communicates with the consumer computer via an advertisement provider's website by means of the consumer in response to an invitation from the advertisement provider; There is no need for the consumer-oriented software to be downloaded to the consumer computer above, and the advertisement is displayed on the screen of the consumer computer after the consumer is registered with the advertisement provider by forwarding the consumer's email address to the provider. Receive the advertisement by responding to an arbitrary invitation from a provider; The random invitation is represented by a moving icon on the screen of the consumer computer and if the consumer does not respond to the random invitation within a predetermined time, the consumer does not receive an advertisement and incentives such as credit, cash, or reward It includes such predetermined idleness criteria such as not listening, and after a certain period of time in the above process, the invitation is optionally re-displayed on the consumer's computer and the consumer is not able to receive the advertisement online. Have a chance of reselection; In the above, when the consumer allows the reception of the advertisement by signaling to the advertisement provider, the advertisement is sent to the consumer's computer for a predetermined time and the advertisement is then activated again by the consumer signaling the advertisement provider. Will remain in a paused state until it is done; In this way, the system enables the consumer to watch the advertisements simultaneously with the Internet information by the consumer's choice, and in such a manner, the consumer can receive credits and rewards in proportion to the extent to which the consumer is exposed to the advertising message. Gain or offset Internet costs; The system can be operated without the need for the consumer to download specific software.

Appropriately, the invitation includes a flashing icon, such as when the icon is flashed, the consumer does not receive the advertisement or receives credits, rewards, awards, etc. in return for viewing the advertisement. Alternatively, the icon may not be flashed and may emit sound or provide motion in a manner that may attract the consumer's attention to invite interaction from the consumer.

In a broader sense, the invention includes the following:

An advertising system that interacts on-line, wherein the system is selected to view an advertisement by a user receiving electrical data and / or images from an information provider, the system comprising: A consumer computer receiving electrical data or images, an information provider providing the electrical data or images; An advertisement provider station in communication with the consumer computer, wherein the advertisement provider station communicates with the consumer computer via the Internet under settings by the consumer in response to an invitation of an advertisement provider; There is no need for the consumer oriented software to be downloaded to the consumer computer above, and the consumer receives the advertisement by responding to an arbitrary invitation from the advertisement provider displayed on the consumer computer, where the consumer receives the advertisement from the advertisement provider. When choosing to watch the advertisement, the consumer is rewarded in proportion to the time of viewing the advertisement.

As another broad method, the present invention includes:

A method for a consumer to selectively view advertisements provided by an advertisement provider, wherein the advertisement viewing is while spending information on the online time or watching information supplied by the information provider to obtain profits, cash or rewards, etc. Is made on the Internet in the same way that consumers selectively view advertisements; The method includes the following steps:

a) connecting the consumer computer to the information provider via the Internet,

b) establishing a link to the web page of the advertising provider via the information provider computer,

c) sending detailed information, such as the computer's email address, to an advertising provider to establish a link between the consumer computer and the advertising provider computer,

d) receiving an invitation from the advertisement provider's computer to the consumer's computer, the invitation being arbitrarily displayed for receiving advertisements at the consumer's choice while the consumer receives information from the information provider;

e) allowing the optional invitation to be displayed on a consumer's computer for a predetermined time, in the process;

i) if the consumer ignores the invitation to receive the advertisement, the invitation is re-displayed to allow the consumer to accept the invitation to receive the advertisement after stopping after a predetermined idleness period;

ii) when the consumer accepts the random invitation from the advertiser to receive an advertisement from an advertising provider, the consumer displays an advertisement banner displaying a consumer profile targeted advertisement on the consumer's computer screen. Receive the banner ad and continue to receive it until the consumer cancels the ad,

f) In case of choosing to receive as in step ii), the consumer gains credit for the online costs due to internet connection in proportion to the time spent by the consumer by viewing the advertisement provided by the advertising provider. .

As another method in a broad sense, the present invention includes:

A method of viewing advertisements provided by an advertising provider at the consumer's choice, wherein the viewing can optionally watch advertisements while viewing the information supplied by the information provider to spend the cost of the Internet for online time. The method takes place while the consumer is on the Internet, the method comprising the following steps:

a) connecting the consumer computer to the information provider computer via the Internet,

b) establishing a link to the web page of the advertising provider via the information provider computer,

c) sending details of the consumer computer, such as the computer's email address, to establish a link between the consumer computer and the advertisement provider computer;

d) receiving from the advertising provider's computer to the consumer's computer an arbitrarily marked invitation to receive the advertisement by the consumer's choice while the consumer is receiving information from the information provider;

e) causing said random invitation to be displayed on a consumer's computer for a predetermined time, in said step;

i) If the consumer ignores the invitation to receive the advertisement, the invitation remains an arbitrary flashing icon and may disappear and at any time to allow the consumer a later opportunity for the invitation to receive the advertisement. To reappear,

ii) if the consumer allows an arbitrary invitation to receive an advertisement from an advertising provider, the consumer receives an advertising banner on the consumer's computer screen and the advertising banner is the consumer's profile, post code or email Represent an advertisement targeted to a predetermined parameter, such as an address; After a predetermined time of providing an advertisement in the process, the advertisement provider stops providing the advertisement and reactivates the invitation to the consumer to request the supply of the advertisement.

f) In the case of electing to accept advertisements as in step ii) of e), during the period of advertisement provision, the advertising provider will provide the consumer with cash, rewards, awards or equivalents, or costs in accordance with the online time of the internet connection. Credit is provided, which is provided in proportion to the time spent by the consumer to watch the advertisement provided by the advertising provider.

As another broad method, the present invention includes:

A method of viewing advertisements provided by an advertising provider at the consumer's choice, wherein the viewing may allow the consumer to selectively view the advertisement while viewing the information supplied by the information provider in order to spend Internet costs over online time. In that way, while the consumer is on the Internet, the method comprises the following steps:

a) connecting the consumer computer to the information provider computer via the Internet,

b) establishing a link to the web page of the host advertising provider via the information provider's computer,

c) sending details of the consumer computer, such as the computer's email address, to the advertising provider to establish a link between the consumer computer and the advertisement provider computer;

d) receiving an invitation from the advertisement provider's computer to the consumer's computer that is arbitrarily indicated to receive the advertisement at the consumer's choice while the consumer receives the information from the information provider;

e) allowing the optional invitation to be presented on the consumer's computer for a predetermined time, in the process;

i) if the consumer ignores the invitation to obtain credit, reward or reward for viewing the advertisement, the invitation is maintained as an arbitrary flash icon and the maintenance status is determined by the consumer as the viewing price for the advertisement. Or until you signal your ad provider that you want to receive rewards,

ii) if the consumer accepts the advertiser's invitation to obtain credit, reward, or reward in return for viewing the advertisement from the advertising provider, the consumer continues to receive the advertisement in the advertisement banner on the consumer's screen; After a predetermined time of obtaining credit, reward, award, etc. in return for viewing an advertisement in, the icon moves to indicate that the consumer no longer obtains credit, reward, award, etc. in return for viewing the advertisement received on the consumer computer. To start,

f) in the case of electing to accept the advertisement, as in step ii) of step e), during the period of advertisement provision, the advertisement provider is proportional to the time spent by the consumer to watch the advertisement provided by the advertisement provider for a predetermined time. Provide credit to consumers for profits, cash, rewards, awards, or the like, or for the cost over time online on the Internet.

According to a suitable embodiment, the invitation to the consumer displayed on the consumer's computer to receive the advertisement of the advertisement provider is an icon that is flashed and the consumer clicks on the icon or responds by keyboard and alternative means or information. In this process, the advertising provider combines the details of a particular customer's email and delivers the advertisement to the consumer computer until the consumer cancels the advertisement. One advantage of the system is that consumer computers do not need downloaded software to access advertisements.

In a broader sense, the invention includes the following:

An interactive system for access from a consumer computer at the consumer's choice, advertisements supplied by an advertising provider in communication with the consumer computer while the consumer computer is obtaining information from the information provider; The system includes a consumer computer, the consumer computer establishing communication with an information provider computer responsive to an invitation from an advertisement provider computer at the consumer's choice, and at the consumer's choice in response to the advertisement provider's invitation. An advertising provider in communication with the consumer computer via the web site of; Wherein the consumer can receive the advertisement by responding to an invitation from an advertisement provider displayed on the consumer computer screen without having to download the possible software to the consumer computer, the receipt of the advertisement being the email address of the consumer. And / or after registering with the advertising provider by forwarding data such as a consumer's postal code to the provider; The random invitation is represented by an icon that is flashed on the consumer's screen, similar to a banner ad, and when the consumer responds to the random invitation within a predetermined time, the advertisement is placed on the client's computer for an arbitrary time unknown to the consumer. Transmission of the advertisement allows the consumer a repeated opportunity to set whether or not to receive the advertisement while online; In this manner, the system enables the consumer to watch advertisements at the same time as the Internet information by the consumer's choice, and in the same manner as described above, the consumer credits and cash in proportion to the exposure range determined by the consumer himself for the advertisement message. Make it possible to earn rewards, awards or the like, or spend Internet time.

In a broader sense, the invention includes the following;

An interactive system for transmitting advertisements from an advertisement provider computer to a consumer computer via the Internet, the system comprising:

A consumer computer capable of establishing an internet connection with the information provider;

An advertisement provider computer capable of establishing a connection with the consumer computer;

A registration module residing in an advertisement provider computer for receiving a data containing data about the consumer to identify and profile the consumer, such as the consumer's email address and / or postal code;

Such as an icon or indicia displayed on a consumer computer sent by an advertisement provider to allow the consumer to choose whether or not to receive the advertisement from the advertisement provider, where the consumer may display the icon or indication if he or she wishes to receive an advertisement. Send a signal to the advertising provider via;

When a consumer sends a request to an advertisement provider via the icon to request to receive an advertisement, the means present on the computer of the advertisement provider to confirm the received signal as the signal of a particular consumer, the consumer's request for the advertisement. Means present in the information provider computer to terminate such an icon or indication when a predetermined period of idleness of the icon or indication is detected, such as not signaling via such an icon or indication, The advertisement provider computer at < RTI ID = 0.0 > e. ≪ / RTI > permanently or temporarily terminates the presentation of the icon or indication and causes the icon to reappear after a predetermined time has passed;

A consumer's computer that allows the consumer to choose whether to watch the advertisement;

When choosing to watch the advertisement above, the advertisement provider provides the consumer with credit, cash, rewards, rewards or the like in proportion to the amount of time the consumer has spent viewing the advertisement. The consumer gets the same each time he notifies the advertiser of the message by responding to the invitation icon.

The advantages of an interactive system according to the invention include the user's ability to earn compensation when working on any program on-line. Another advantage is that the advertiser only pays for user approval of the advertisement provider's advertisements. In addition, the advertiser is in direct contact with consumers and the advertiser is in direct contact with potential customers by obtaining a detailed analysis of the consumer.

According to one embodiment, a consumer may assign a reward earned by viewing an advertisement to predetermined recipients, such as a church or community, individual, school, etc., on-line.

The present invention relates to Internet advertising and more specifically to making it possible for a customer online to watch the advertisement in order to spend or delete Internet time expenses or to accept compensation that may be applied to the purpose required by the customer. The present invention further comprises a system and method that enables a customer to optionally receive an advertisement from an advertising provider via a host, the system and method being specific to a predetermined customer profile. It may also be that the client does not need to download software from an advertising provider or host for direct interaction with the client computer. The system provides customers with things such as credit, profits and rewards in exchange for watching the advertisement, and through such rewards it is possible for the customer to make the choice to directly or indirectly reduce internet costs.

The invention is described in accordance with appropriate but non-limiting embodiments and with reference to the accompanying examples.

1 shows a schematic design of a system according to one embodiment of the invention.

Figure 2 illustrates a block diagram in accordance with a suitable embodiment of the present invention.

3 shows a schematic design of an exemplary system arrangement in accordance with a suitable embodiment of the present invention.

The system is primarily described in relation to viewing advertisements via a user's computer, but the system is applicable to other media capable of receiving information such as wireless application protocol phones, digital television receivers and web pads. Do.

1 shows a schematic design of an interactive communication system according to a suitable embodiment of the present invention. The illustrated system includes a consumer computer 1, which is capable of internet browsing via a service or information providing computer 2. The advertisement provider computer 3 can access the consumer computer 1 via the service provider computer 2 and is included in the system. The consumer computer 1 is linked to the service provider computer 2 in a general way of dialing an information provider computer, where the consumer computer 1 is accessible to the web page of the advertising provider. The consumer interacts with the web page to register as the recipient of the advertisement.

2 shows a block diagram of the processing required for a consumer to connect and use the system. In order to operate the system, the consumer must connect the consumer computer 1 to the information provider computer 2. The connection is made in the usual way by dialing any service provider via known communication protocols. Once the consumer is connected to the Internet, the consumer can freely access the selected web site. The consumer typically has to pay a fee to the information provider during internet online time. A consumer using the system of the present invention has the option of reducing the rate by obtaining credit, cash rewards or awards, or by setting up to watch an advertisement and such a method is in accordance with the present invention distinguished from known systems. How the system interacts with the advertising provider. As mentioned previously, known systems are inadequately complicated to set up, are a deterring factor and do not give consumers enough choices for the provision of advertisements. In use, once the customer is connected to the Internet, the consumer accesses the selected advertiser's web site with prompt instructions for registration.

According to the registration according to the invention, the consumer's simple process is to call the advertiser's website and choose to send the consumer's email address so that the advertiser can identify the particular consumer. The consumer may also send a profile so that the advertisement can be made appropriately for the consumer. A simple act of sending a consumer's email address to an advertising provider, the consumer is automatically registered and after that the advertising provider sends a facility to the consumer to include the advertisement and include the icon, the icon of the advertisement. It is used to select whether to receive or not, and invites consumers.

At this point, the consumer has a choice as to whether to ignore or respond to the invitation. If the consumer ignores the invitation, there is no benefit to watching the advertisement or the advertisement. The icon will newly invite the consumer to watch the advertisement, and the invitation will appear in the form of a flash icon.

In fact, the consumer will not permanently ignore the invitation to receive the advertisement. The system causes the invitation to reappear any ad again. If the consumer chooses to receive the advertisement, the advertising provider sends the advertisement to the consumer and the advertisement continues until the consumer chooses to cancel the advertisement or until a predetermined amount of time has elapsed, in which the advertisement and the profit are stored by the consumer. It will stop until you receive a new advertisement.

According to another embodiment, in the system of the present invention, an advertisement is always sent to a consumer computer and signals the advertisement provider via an icon that the consumer wants to earn credit, advertisement, or award for viewing the transmitted advertisement continuously. In order to accept the invitation in the form of a flash icon, the consumer will not earn credit for viewing and in the process the icon will stop flashing for a predetermined time unknown to the consumer. The advantage of the system described above is that the system does not require proprietary software and can be controlled by the consumer; Once registered, the consumer can control whether to receive an advertisement.

Appropriately, there may be one advertisement distributed to the consumer per minute and the advertisement is available for any time unknown to the consumer and is limited to between 5-30 minutes to ensure that the consumer actually watches the advertisement. It doesn't work that way.

According to an alternative embodiment the interactive system can be suitably modified to be distributed via a digital television receiver, web pad or wireless application protocol (WAP) telephone. In that case, the consumer station becomes a television receiver or a wireless application protocol telephone and the devices receive the banner advertisement in a similar manner and determine whether to receive the advertisement in response to the flashing invitation on the banner or on the screen display. .

Advertisements watched by consumers within the structure of the system can be customized appropriately for each viewer. The system provides a display banner wherein an advertisement is watched on the banner and the banner is sent to a viewer computer. The system does not use cookies and does not require installation software between the viewer station or downloaded software and the operating system. The system can be used immediately after user registration. Email and postal codes can be the parameters required to log in. The animated images are stored as GIF files.

A typical operating area is shown in FIG. 3. The apparatus includes a consumer station 10, which receives banner advertisement images 11 using HTTP. Banner ads are provided by an ad loader 12 which communicates with a read / write database from which the account status and parameters of the ad viewer can be determined and also Profile a particular consumer. The database 13 comprises an advertiser database 31a which logs the advertising activity for a particular consumer and also the database 13 is a profile for a particular consumer. A user profile database 13b containing data. The described device works as follows. Once the email or postal code is verified, a collection of 30 minute sequence of reference codes is made. An animated GIF file is loaded and presented every minute and viewer interaction is required at 5-30 minute intervals. User interaction must occur within 30 seconds for a prompt. If the interaction is too late, no credit is given to the viewer and the system will stop. The request is made if a list of watched address reference codes is sent after the interaction and the advertisement supply is deplete. The system further comprises an advertiser loader and a scheduler, each of which loads and plans advertiser information. Java applications are developed under the Windows environment, with an average loading time of 2 minutes for advertising. The loader / scheduler provides a system usage graph by using a configuration file in the form of a readable text file. The database and script form an advertised reference code schedule using the database backup process used to form the history data base, which is maintained and debugged continuously. (debugged).

The main advantage of the system described is that no end viewer is required to mediate the download of the software. In the technical sense, software is required, but the end user is not associated with the program and the software is not permanently stored in the end viewer of a receiving station such as a computer. The software is effectively in effect transient and this temporary aspect appears only when the viewer is watching the advertisement and does not interact with the operating system on which the viewer station is installed and the browser when viewing the advertisement. It appears in that it interacts with software. In the prior art of the present invention, an advertisement viewer or the like needed to load platform specific enabling software via a medium such as a CD, and the software was connected to an operating system of a receiving station. Will interact. The CD ROM runs the program at the bottom of the viewing screen. Since the present invention uses browser specific software and does not require download in a technical sense, interaction with icons is essential. In the use of the system according to the invention it is necessary for the viewer to click on an icon that enables viewing of an advertisement. One advantage of the system of the present invention is that the host can know when the viewer is watching the advertisement, which is attractive to the advertiser. For security reasons, the icons forming the viewer invitation can be changed to prevent tampering with the system. Since there is no software downloaded to the viewing station operating system, there is no software that can be changed by the viewer. Although the icon does not appear to the viewer in any other form, it may be recognized that the icon is not the same for any computer. The host may know when the viewer is watching the advertisement.

It will be easy for those skilled in the art to make various modified and modified inventions without departing from the overall spirit and scope of the invention as broadly described in the specification of the invention.

Claims (30)

A consumer station for receiving electronic data or images; A information provider for delivering electronic data and images to the consumer station, a host having a web site communicating with and interacting with the consumer station, a advertising provider communicating with the host ; Including the Wherein the advertising provider communicates via the host with the consumer station via the Internet according to the choice of the consumer station in response to the host's invitation; In the above, the consumer receives the advertisement by responding to a random invitation from the host, without the need for software to be downloaded and installed inside the consumer station, and also the In response, the advertisement is displayed at a consumer station, and when the consumer chooses to view an advertisement from the advertising provider via the host, the consumer is rewarded in proportion to the time at which the advertisement was viewed. a person characterized by earning rewards, credits or benefits, at the same time as performing the task of receiving electronic data and / or images, at the same time the advertisement of the user Interactive on-line advertising system that enables viewing of viewable advertisements tive advertising system). The method according to claim 1, The invitation is random and is indicated by an icon or alarm at the consumer station, and if the system does not respond to the random invitation within a predetermined time, the invitation is canceled by itself. Predetermined ignore standards such as allowing the consumer station to reappear arbitrarily after a certain period of time so that the consumer is allowed to again have the opportunity to choose whether or not to receive the advertisement when on-line. Online interactive advertising system that includes idleness criteria. The method according to claim 2, The consumer may watch an advertisement with information of the information provider at the consumer's choice, and by viewing the advertisement, the consumer may be exposed to the advertisement provided by the advertisement provider. On-line interactive advertising system comprising being able to offset an online time cost in proportion to. The method according to claim 3, And the advertising station is at a distance from the consumer station. The method according to claim 4, And the invitation is a flashing icon. The method according to claim 5, And the consumer station is a computer. The method according to claim 5, And wherein said consumer station is a digital television receiver, webpad, or wireless application protocol phone. The method according to claim 7, Wherein the advertisement appears at a predetermined location on a screen of a computer, video, or television. The method according to claim 8, And wherein the advertisement appears in the form of a banner on the screen of the consumer station. The method according to claim 9, And the icon appears at any location within the banner. The method according to claim 10, And the banner is mobile. The method according to claim 11, And the icon is visible regardless of the position within the banner and available by an internet browser when received by a consumer computer. The method according to claim 12, And the advertisement is displayed irrespective of any data or image displayed on the screen of the consumer station. The method according to claim 13, Viewer software enables a consumer to watch an advertisement, a browser is driven in such a way that the software is inserted into the viewer software, and the viewer software is on a computer when viewing of the advertisement is terminated. Interactive advertising system on-line, including not remaining. The method according to claim 14, The consumer is an on-line interactive advertising system comprising registering with an advertising provider by providing a consumer profile. The method according to claim 15, Wherein the rewards are rebates for the consumer for the costs of internet time in proportion to the time spent watching the advertisement. A consumer computer receiving electronic data and / or images, an information provider providing said electronic data or images, An information provider station in communication with the consumer computer, the advertisement provider station in communication with the consumer computer via the Internet at the consumer's choice, in response to the invitation of the advertisement provider; The consumer does not have to be required to download a consumer oriented enabling software to a consumer computer, so that the consumer responds to the random invitation of an advertising provider displayed on the consumer computer. Receives water; In the case where the consumer chooses to watch the advertisement of the advertising provider, the consumer is entitled to rewards, credits, bonuses or selected benefits in proportion to the time of advertisement watched. An interactive advertising system on-line that enables selective viewing of advertisements by a person receiving electronic data and / or images of an information provider. The method according to claim 17, The consumer station is a computer terminal connected to the Internet, wherein the invitation is arbitrary and is displayed in the form of a flashing icon on the screen of the consumer computer terminal, and the system includes predetermined identity criteria and the The override standard states that if a consumer computer does not respond to an arbitrary invitation within a predetermined time, the invitation is canceled by itself and randomly reappears after a certain amount of time on the consumer computer, thereby receiving the advertisement while the consumer is on-line. Advertisement systems that interact on-line, including acting in such a way as to allow for an opportunity to choose again. The method according to claim 18, The consumer may watch the advertisement along with the Internet information at the consumer's choice. In this manner, the consumer may spend an Internet time expense in proportion to the range exposed to the advertisement provided by the advertisement provider. Interactive system that interacts on-line, including allowing. The method according to claim 19, And wherein the advertising station is located on a remote site from the consumer computer. An advertisement provider in communication with the consumer computer while the consumer obtains data or information online from the information provider, the consumer computer in communication with the information provider, wherein the advertisement provider computer responds to the invitation of the advertisement provider computer. Communicate with a consumer computer via an advertisement provider web site at the consumer's choice; The consumer receives the advertisement by reacting to an arbitrary invitation of an advertising provider appearing on the screen of the consumer computer without requiring software downloaded to the consumer computer; The random invitation is represented by a flashing icon on the screen of the consumer computer and includes a predetermined ignore standard and the override standard allows the consumer to watch the advertisement if the consumer computer does not respond to the random invitation within a predetermined time. It is made in such a way that it does not receive credits, cash, prizes, etc., after which the invitation is randomly redisplayed after a certain period of time on the consumer computer screen. Allow the opportunity to re-select whether or not to receive the advertisement while on-line; If the consumer accepts the advertisement by signaling to the advertisement provider, the advertisement is sent to the consumer's computer for a predetermined amount of time and the advertisement continues to signal the advertisement provider. The system is suspended until reactivated by the consumer. In this manner, the system allows the consumer to view advertisements with the Internet information at the consumer's choice. Allow to obtain things like credit, awards or spend Internet time in proportion to the exposure to; Wherein the system is adapted to enable a consumer to operate without downloading specific software, wherein the advertising system enables selective viewing of advertisements on the consumer computer while the consumer computer is online. The method according to claim 21, When the icon is flashed, the consumer does not receive an advertisement and does not earn credits, rewards, awards, etc. in return for watching the advertisement. A consumer computer capable of establishing communication with an information provider computer in response to the invitation of the advertisement provider at the consumer's choice, and via the advertisement provider web site in response to the invitation of the advertisement provider at the consumer's choice; An advertising provider capable of communicating with the computer; In the above, the consumer receives without having to download enabling consumer oriented software, and the advertisements in response to the arbitrary invitation of the advertisement provider are displayed on the consumer computer and the indication is displayed to the consumer. After registering with the advertising provider by forwarding such things as the email address and / or the consumer's post code to the advertising provider; The random invitation is represented by a flashing icon on the screen of the consumer computer within or near the banner advertisement and the display mode is that if the consumer responds to the random invitation within a predetermined time period, the advertisement may be displayed while the consumer is online. Sent to the consumer's computer for any time unknown to the consumer while allowing the user to be able to opt back; In this way, the consumer allows viewing of advertisements with Internet information at the consumer's choice, and by viewing the consumer, such as credit, cash, rewards, rewards, etc. Or accessing advertisements supplied by an advertisement provider by communicating with the consumer computer by the consumer's choice while the consumer is obtaining information from the information provider, including allowing Internet time expenses. interactive system that can accessing). a) connecting the consumer computer to the information provider computer via the Internet; b) establishing an on-line link to an advertising provider via said information provider; c) receiving a randomly displayed invitation from an advertisement provider's computer to the consumer computer while the consumer is obtaining information from the information provider, for receiving the advertisement at the consumer's choice; d) allowing the optional invitation to be displayed on a consumer computer for a predetermined time, after the process; i) if the consumer ignores the invitation to receive the advertisement, the invitation is suspended after a predetermined idleness period and re-displayed at any time so that the consumer can later accept the invitation to receive the advertisement. , ii) if the consumer accepts the arbitrary invitation from the advertiser to receive the advertisement from an advertising provider, the consumer receives the advertisement on the consumer's computer screen; e) when choosing to receive in step ii), the consumer views the advertisement provided by the advertising provider to obtain credit for the online costs due to the internet connection in proportion to the amount of time the consumer has spent. ; Advertisements provided by an advertising provider while the user browses the Internet, which is made in such a way that the consumer can selectively view advertisements while watching the information supplied by the information provider to spend Internet online time costs including To watch them at the consumer's choice. The method of claim 24, The advertisement appears in a banner and the advertisement on the banner is viewed by the consumer's choice, including displaying the advertisement targeted to the consumer's profile until the consumer cancels the advertisement. How to. The method according to claim 25, Sending a consumer computer details, such as an email address of the consumer computer, to an advertisement provider to establish a consumer profile link between the customer's computer and the advertisement provider's computer. How to watch an ad by. a) connecting the consumer computer to the information provider computer via the Internet, b) establishing a link to the web page of a provider host via the information provider computer, c) sending details of the consumer computer, such as the computer's email address, to the host to establish a link between the consumer computer and the advertisement provider computer; d) receiving from the advertising provider's computer to the consumer's computer an arbitrarily marked invitation to receive the advertisement via the host at the consumer's choice while the consumer is receiving information from the information provider; e) allowing the random invitation to be displayed on a consumer's computer for a predetermined time, after the process; i) If the consumer ignores the invitation to receive the advertisement, the invitation remains an arbitrary flashing icon and is re-displayed at any time to allow a subsequent opportunity to accept the invitation to receive the advertisement. , ii) if the consumer allows an arbitrary invitation sent from the host to receive an advertisement from an advertising provider, the consumer receives an advertising banner on the consumer's computer screen and the advertising banner includes the consumer's profile, postal code ( an advertisement targeted to a predetermined parameter such as post code) or an email address; After a predetermined time of providing an advertisement in the above process, the advertisement provider stops providing the advertisement and reactivates the invitation to the consumer to request the supply of the advertisement, f) If consent is selected in step ii) of step e), during the period of advertisement provision, the advertiser will give the consumer credit for cash, rewards, awards or equivalents, or the cost of the online time of the internet connection. And the provision is given in proportion to the amount of time the consumer has spent watching the advertisement provided by the advertisement provider, wherein the system does not need to download the available software to the operating system of the consumer computer. Interacting with and operating; The consumer provided with the advertisement provided by the advertising provider while on the Internet, the consumer being able to selectively view the advertisement while viewing the information provided by the information provider to spend Internet online time costs Can be selectively watched. a) connecting the consumer computer to the information provider computer via the Internet; b) establishing a link to the web page of the advertisement provider computer via the information provider computer; c) sending details of the consumer computer, such as an email address of the consumer computer, to an advertisement provider to establish a link between the consumer computer and the advertisement provider computer; d) receiving an invitation from an advertisement provider computer to the consumer computer that is optionally displayed for receiving advertisements at the consumer's choice while the consumer receives information from an information provider; e) allowing the optional invitation to be displayed on the consumer computer for a predetermined time, after the process; i) if the consumer ignores an invitation to obtain credit, rewards, rewards as a reward for viewing the advertisement, the invitation may cause the consumer to provide the credit provider with the credit, reward, reward, etc. in return for viewing the advertisement. It remains an arbitrary flashing icon until you signal that you want to receive the same thing, ii) if the consumer accepts the invitation of the advertising provider to receive credit, reward or reward in return for viewing the advertisement from the advertising provider, the consumer continues on a advertising banner on the consumer computer. After receiving a commercial, and after a predetermined time for obtaining credit, reward, award, etc. in return for viewing the advertisement after the process, the icon displays the credit, reward, award, etc. in exchange for viewing the advertisement sent to the consumer computer. Starting flashing indicating that it no longer gets; f) in the event of an invitation to receive an advertisement, such as step ii) of e), during the period of advertisement provision, the advertisement provider consumes the consumer for viewing the advertisement provided by the advertisement provider for a predetermined reward period. Providing credit to the consumer in proportion to an hour, such as cash, rewards or rewards, or online time costs of an internet connection; Advertising provided by the advertising provider while the consumer is on the Internet, the method being configured to allow the consumer to selectively view the advertisement while viewing the information provided by the information provider to spend Internet online time costs. How consumers can watch selectively. The method according to claim 28, The invitation to the consumer displayed on the consumer computer to receive an advertisement from an advertising provider is a flashing icon, where the consumer may click on the icon or alternatively, such as a keyboard input or other signal that can signal the advertising provider. Responding by means, after which the advertising provider combines details, such as the email address of a particular consumer, and after the association the advertising provider includes providing the advertisement to the consumer computer until the consumer cancels the advertisement. How consumers can selectively watch ads. A consumer computer capable of establishing an internet connection with the information provider; An advertisement provider computer capable of establishing a connection with the consumer computer; A registration module installed on the advertisement provider computer for receiving data from the consumer that includes an email address and / or data of the consumer computer to identify and profile the consumer, such as a postal code; An icon or such indicia present on the consumer computer delivered by the advertising provider to be a means of signaling when the consumer desires to receive an advertisement and to allow the consumer to select the advertising provider advertisement; Means that exist on the computer of the advertisement provider to confirm the received signal as the signal of a particular consumer when the consumer signals the advertisement provider via the icon to the consumer's request to receive an advertisement, the consumer If a consumer request for a signal is not signaled via the icon or indicia, if a predetermined disregard period of the icon or indicia is detected, the icon or display is terminated and the computer of the advertisement provider is later determined Afterwards either permanently or temporarily terminating the display of the icon or indication, the icon being displayed on the consumer's computer so that the consumer can reappear on the consumer's computer to allow the consumer to choose to view the advertisement. Means present; Wherein if the consumer chooses to watch the advertisement, the advertising provider may provide the consumer with such things as credit, cash, rewards, rewards in proportion to the time spent viewing the consumer's advertisement. An interactive system for sending advertisements from an advertising provider to a consumer computer via the Internet.