KR20010092191A - Electronic advertising method in internet - Google Patents

Abstract

PURPOSE: An internet advertising method is provided to secure a connection inducing number of an internet user in proportion to advertising costs by performing a banner advertisement of a web site of a membership system through personal homepage on the internet of members registered in the web site and by supplying a predetermined compensation in proportion to a connection inducing rate or a selling amount. CONSTITUTION: A member registered in the web site of a membership system participates to a profit distributing program(210). The web site checks a personal homepage of the member and registers the homepage(220). The web site issues an advertisement banner(230). The member inserts the issued advertisement banner to the personal homepage on the internet(240). If a user visits the internet personal homepage(250) and selects the inserted advertisement banner(260), the user is connected to the web site in accordance with link information of the banner(270). The web site identifies a member who induced the connection(280). A predetermined compensation is provided to the member who induced the connection(290).

Description

Electronic advertising method in internet}

The present invention relates to an internet advertising method, and more particularly, to an internet advertising method through a personal homepage of a member registered on a membership web site.

Due to the development of the World Wide Web (WWW) technology that makes it possible to conveniently use various resources or services provided on the Internet, the number of Internet users is increasing rapidly. Internet users can conveniently navigate the Internet with a simple mouse operation by running a web browser on a computer.

As the number of Internet users increases, each company operates a corporate website on the Internet, and is developing various business models on the Internet that target Internet users. It can be said that the success of a specific website is determined by the number of accesses of the Internet users to the website. Web sites on the Internet plan various events in order to induce access to the Internet users. Internet banner advertising and the like.

With the rapid increase in the number of Internet users, the advertising market on the Internet is expanding at a very rapid pace. However, the advertising on the Internet is mainly focused on advertisements on Internet banners through well-known websites, such as search sites yahoo. It is coming true. The number of banner ads on the famous Korean search website, Yahoo Korea Web site, is currently up to 50 million won a week.

However, banner advertisements through well-known websites have a high advertising effect in that the banner advertisements are exposed to Internet users who access the famous websites or members who register on the websites, but in reality, the advertising costs are compared with the costs of the advertisements. Advertising efficiency is not very high in terms of the number of access induction. That is, the Internet banner advertisement through a famous web site is generally operated at a flat rate, and thus there is a problem that the number of access inductions in proportion to the advertisement cost is not guaranteed.

In order to solve the above problems, the present invention provides a banner advertisement of a member web site through a personal homepage on the Internet of members registered to the member web site, and is determined in proportion to the induction rate or sales. By providing a reward, it is to provide an Internet advertising method that can ensure the number of times the Internet users induce a connection in proportion to the advertising cost.

1 schematically illustrates an operation method of an internet advertisement method according to an embodiment of the present invention.

2 schematically illustrates a flowchart of an internet advertising method according to an embodiment of the present invention.

3A and 3B illustrate an example of a homepage guide screen configuration for participation in a profit sharing program according to an embodiment of the present invention.

3C illustrates an example of a reward details guide screen distributed to members participating in a profit sharing program according to an embodiment of the present invention.

In order to solve the above technical problem, an aspect of the present invention provides a method for advertising a web site on the Internet, the method comprising: (a) an advertisement banner for advertising the web site to members registered to the web site; Providing a; (b) inserting the advertisement banner provided in step (a) into the personal homepage of the member's Internet; (c) accessing the web site by selecting an advertisement banner by an internet user visiting the personal homepage of the member; (d) identifying at the web site a member that has driven access to the web site through step (c); And (e) characterized in that it comprises the step of providing a predetermined reward to the member identified in step (d).

In addition, each advertisement banner provided to members in step (a) includes link information for a predetermined web page of the web site, and step (d) preferably identifies a member through the predetermined web page. Do.

In addition, the step (e), it is preferable to provide a reward as a percentage of the advertising costs incurred in order to induce access to the web site.

According to another aspect of the present invention, there is provided a method of advertising a web site on the Internet, comprising: (a) providing an advertising banner for advertising the web site to members registered to the web site; (b) an Internet user visits a personal homepage on the member's Internet and requests a connection to the web site caused by clicking on the advertisement banner provided in step (a) inserted in the member's personal homepage. Receiving; (c) identifying, at the web site, the member that induced the access request received in step (b); And (d) characterized in that it comprises the step of providing a predetermined reward to the member identified in step (c).

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the configuration and operation of the present invention. 1 schematically illustrates an operation method of an internet advertisement method according to an embodiment of the present invention.

Websites on the Internet are often operated on a membership basis to increase access times for Internet users. Membership-type websites require Internet users to register as members on the website (almost no additional fee is required to register as a member), and provide various additional services when registering as a member. . The reason why the website is operated in a membership system is that the number of accesses to the website can be increased as the Internet user has a sense of belonging as a member through the registration process on the website. The present invention focuses on the fact that, as the Internet has become commonplace, members who register on a membership web site also generally manage their personal homepage on the Internet. Subsequently, an operation method of the present invention will be described with reference to FIG. 1.

In the embodiment of the present invention, the member-based web site 130 and the personal homepage, and the member 120 and the general Internet user 110 having an ID on the member-based web site interact. The member 120 induces a user access to the member web site 130 through his personal homepage, and receives the revenue accordingly. For this purpose, the member 120 promotes the member web site 130 in his or her personal homepage and personal homepage, whereby an Internet user 110 who visited the personal homepage of the member 120 visits the member web on the personal homepage. Encourage users to click on a banner ad for site 130.

Subsequently, a specific operation method of the advertisement method (revenue distribution program) according to the embodiment of the present invention will be described with reference to FIG. 2. 2 schematically illustrates a flowchart of an internet advertising method according to an embodiment of the present invention.

First, a member registered on the membership website registers for participation in the "revenue distribution program" according to the embodiment of the present invention (step 210). Here, members who apply for participation in the profit sharing program should have their own personal homepage on the Internet. And, "revenue share" means that a portion of the Internet advertising costs for inducing access to the member-based website or a percentage of the revenue generated when the Internet user accesses the member-based website is distributed to the member who induced the access.

3A and 3B illustrate an example of a homepage guide screen configuration in the membership website for application for participation in a profit sharing program according to an embodiment of the present invention. The member inputs his or her site name, universal resource locator (URL), name, telephone number, address, and e-mail address as basic information according to the guide screen for application for participation in the profit sharing program. Also, the e-mail address of the recommended member can be selectively entered. It would be desirable to automatically send a referral mail to the recommending member to encourage participation in the profit sharing program.

Subsequently, in the guide screen of FIG. 3B according to the selection of "Next", the member enters the details of his personal homepage. After completing the necessary input, click "Request" to provide a guide screen displayed at the bottom of FIG. 3B. 3A and 3B illustrate an example of a guide screen for applying for participation in a profit sharing program according to an embodiment of the present invention, and the present invention is not limited thereto.

When the member applies for participation in the profit sharing program, the member web site checks the personal homepage of the member and registers it (step 220). The advertisement banner is issued to the member (step 230). Here, it is preferable that the advertisement banner is issued online through an electronic mail. In addition, the advertisement banner preferably includes a unique identifier for identifying the advertisement banner. For example, each advertisement banner may be identified by including link information for a specific web page on the membership web site for each advertisement banner.

Next, the member inserts the advertisement banner issued in step 230 into the personal homepage on his Internet (step 240). Here, in the technical field of the present invention, a method of inserting an advertisement banner on a personal homepage may be simply performed by including an advertisement banner image and corresponding link information in a personal homepage document in HTML (HyperText Markup Language) format. Those of ordinary skill will understand. On the other hand, the member will perform the self-promotion of the advertising banner on the personal homepage in order to obtain a reward through "income distribution", that is, access induction.

When an Internet user visits the member's Internet personal homepage (step 250) and selects (mouse clicks) the advertising banner inserted in step 240 (step 260), the user accesses the member web site according to the link information of the banner. (Step 270).

Next, the member web site identifies the member who led the access in step 270 (step 280). If link information for a specific web page on the membership web site is allocated to each of the advertisement banners issued in step 230, the member may be easily identified through this.

Finally, a profit share, i.e., a predetermined reward is provided to the member who led the access (step 290). The form of compensation here may be cash, cyber money, electronic money, discount coupons, lottery or other forms. The reward in step 290 is preferably in the form of providing a percentage of the advertising costs incurred to induce access to the membership web site. In addition, if the Internet user connected in step 270 generates sales in the membership web site, it may be desirable to adopt a method of providing a predetermined ratio of the sales. In some cases, however, there may be a restriction to exclude from compensation if a connection is repeated from the same Internet address within a predetermined time to compensate only for a valid connection.

3C is a reward details guide screen distributed to a member participating in a profit sharing program according to an embodiment of the present invention, and illustrates an example of depositing 50 won of cyber money into the member's electronic wallet for each induction of access. will be.

So far, the present invention has been described with reference to the preferred embodiment (s). Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

According to the present invention, by performing a banner advertisement through the personal homepage of the members registered on the member-based website, and providing a reward in proportion to the access induction rate or sales, it is possible to ensure the number of times to induce the Internet users in proportion to the advertising cost have.

In addition, by adopting a profit sharing method, it is possible to induce active participation and self-promotion of members, thereby increasing the number of members indirectly, that is, increasing loyalty, that is, loyalty. Ultimately, membership websites can attract relatively high Internet users while spending relatively low advertising costs.

Claims (8)

In the method of advertising a website on the Internet, (a) providing an advertisement banner for advertising the website to members registered on the website; (b) inserting the advertisement banner provided in step (a) into the personal homepage of the member's Internet; (c) accessing the web site by selecting an advertisement banner by an internet user visiting the personal homepage of the member; (d) identifying at the web site a member that has driven access to the web site through step (c); And (e) providing a predetermined reward to the member identified in step (d). The method of claim 1, Each advertisement banner provided to members in step (a) includes link information for a predetermined web page of the website, The step (d) is an Internet advertising method, characterized in that for identifying the member through the predetermined web page. The method of claim 1, wherein step (e) Internet advertising method, characterized in that a reward for providing a percentage of the advertising costs incurred in order to induce access to the web site. The method of claim 3, wherein the compensation provided in the step (e), The Internet advertisement method is provided by depositing a predetermined cyber money online in the electronic wallet of the member identified in the step (d) every time one connection induction occurs. The method of claim 1, wherein step (e) The Internet advertising method, characterized in that the step (c) provides a predetermined percentage of the revenue generated by the Internet user accessing the web site. In the method of advertising a website on the Internet, (a) providing an advertisement banner for advertising the website to members registered on the website; (b) an Internet user visits a personal homepage on the member's Internet and requests a connection to the web site caused by clicking on the advertisement banner provided in step (a) inserted in the member's personal homepage. Receiving; (c) identifying, at the web site, the member that induced the access request received in step (b); And (d) providing a predetermined reward to the member identified in step (c). The method of claim 1, Each advertisement banner provided to members in step (a) includes link information for a predetermined web page of the website, The step (c) of the Internet advertising method, characterized in that identifying the member through the predetermined web page. The method of claim 1, wherein step (d) Internet advertising method, characterized in that a reward for providing a percentage of the advertising costs incurred in order to induce access to the web site.