CN104918062A - Method and system for improving advertisement interaction of unidirectional set-top box - Google Patents
Method and system for improving advertisement interaction of unidirectional set-top box Download PDFInfo
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- CN104918062A CN104918062A CN201510278806.1A CN201510278806A CN104918062A CN 104918062 A CN104918062 A CN 104918062A CN 201510278806 A CN201510278806 A CN 201510278806A CN 104918062 A CN104918062 A CN 104918062A
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- advertisement
- top box
- program
- code stream
- advertising pictures
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
- H04N21/23614—Multiplexing of additional data and video streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
Abstract
Provided in the invention is a method for improving advertisement interaction of a unidirectional set-top box. A front-end advertisement editing tool identifies a program and an advertisement picture and an advertisement picture link correspond to the program one by one based on the identifier; the front-end advertisement editing tool carries out packaging on advertisement picture data, advertisement picture link data, and a service group association list and combination to form an advertisement code stream; the front-end advertisement editing tool carries out multiplexing on a program code stream and the advertisement code stream by a multiplexer and then the advertisement code stream is modulated to a sending frequency point by a modulator; the modulated advertisement code stream and the program code stream are sent to a set-top box by a transmission medium, the set-top box receives the corresponding program code stream and the advertisement code stream and enables correspondence of the advertisement picture, link and program to be realized, and when the program is played, the corresponding advertisement picture is displayed correspondingly; and a user controls the set-top box remotely to display advertisement information of the corresponding program. In addition, the invention also provides a system for improving advertisement interaction of a unidirectional set-top box. Therefore, user interaction is substantially improved.
Description
Technical field
The present invention relates to a kind of method and system improving one-way set-top box advertisement interaction.
Background technology
The information bar advertisement putting of traditional one-way set-top box is substantially based on picture type advertisement putting, and user passively can only watch display advertising, cannot aggressively feed back advertisement, thus correctly cannot react advertisement delivery effect timely; Such as when user reveals purchase interest to certain part commodity list that information bar advertising pictures is shown in viewing TV programme process, but due to not merchandise news or commodity cannot be obtained in time intuitively, and greatly hit the enthusiasm that user buys commodity, or after viewing program, user forgets or cannot accurate description merchandise news cause buying these commodity, thus makes advertisement putting side run off this part consumer.
Although existing bi-directional set-top box has better advertisement interaction effect than one-way set-top box, the advantage that one-way set-top box has bi-directional set-top box incomparable, one-way set-top box cost is lower, and price is more close to the users, in occupation of staple market.
Summary of the invention
The technical problem to be solved in the present invention, is to provide a kind of method and system improving one-way set-top box advertisement interaction, improves the interactive of advertisement.
One of the present invention is achieved in that a kind of method improving one-way set-top box advertisement interaction, comprises the steps:
Program identifies by step 1, front end advertisement edit tool, advertising pictures and advertising pictures is linked and program one_to_one corresponding by this mark;
Advertising pictures data, advertising pictures link data and BAT bouquet association table are carried out packing synthesis advertisement code stream by step 2, front end advertisement edit tool;
Program stream and advertisement code stream are undertaken multiplexing by multiplexer by step 3, front end advertisement edit tool, by modulator, advertisement code stream are modulated to transmission frequency afterwards;
Step 4, by transmission medium by the advertisement code stream after modulation and program stream transmitter top box, Set Top Box receives corresponding program stream and advertisement code stream, and broadcast program;
Step 5, user show the advertising message of respective program by remote pilot Set Top Box.
Further, in described step 2, BAT bouquet association table comprises: network identity, original network identification, transport stream identification, service identification, event identifier and service group's mark, the advertising pictures data finding program corresponding by the mark in business association table and advertising pictures peer link.
Further, in described step 4, broadcast program is specially further: broadcast program, plays corresponding advertising pictures simultaneously.
Further, step 5 is specially further: user sends one by remote control and obtains advertising message instruction, after Set Top Box receives this instruction, set-top box background process advertisement link corresponding for advertising pictures is carried out network address be redirected and according to Quick Response Code code origination point battle array array, and dot matrix array is signed in layer with the form of Quick Response Code display on TV, user is undertaken checking or buy these article by a terminal scanning Quick Response Code.
The present invention's two is achieved in that a kind of system improving one-way set-top box advertisement interaction, comprises as lower module:
Mark respective modules, program identifies by front end advertisement edit tool, advertising pictures and advertising pictures is linked and program one_to_one corresponding by this mark;
Packetization module, advertising pictures data, advertising pictures link data and BAT bouquet association table are carried out packing synthesis advertisement code stream by front end advertisement edit tool;
Sending module, program stream and advertisement code stream are undertaken multiplexing by multiplexer by front end advertisement edit tool, by modulator, advertisement code stream are modulated to transmission frequency afterwards;
Receive playing module, by transmission medium by the advertisement code stream after modulation and program stream transmitter top box, Set Top Box receives corresponding program stream and advertisement code stream, and broadcast program;
Interactive module, user is by the advertising message of remote pilot Set Top Box display respective program.
Further, in described packetization module, BAT bouquet association table comprises: network identity, original network identification, transport stream identification, service identification, event identifier and service group's mark, the advertising pictures data finding program corresponding by the mark in business association table and advertising pictures peer link.
Further, in described reception playing module, broadcast program is specially further: broadcast program, plays corresponding advertising pictures simultaneously.
Further, interactive module is specially further: user sends one by remote control and obtains advertising message instruction, after Set Top Box receives this instruction, set-top box background process advertisement link corresponding for advertising pictures is carried out network address be redirected and according to Quick Response Code code origination point battle array array, and dot matrix array is signed in layer with the form of Quick Response Code display on TV, user is undertaken checking or buy these article by a terminal scanning Quick Response Code.
Tool of the present invention has the following advantages: advertising pictures, advertising pictures link are bound with content of TV program by the present invention, and purchase link is presented with Quick Response Code form, be redirected by network address and assessment statistics is carried out to advertisement delivery effect of the present invention, indirectly achieve the quick purchase to promotion item on one-way set-top box, improve the interactive of advertisement, achieve quick purchase, substantially increase the value-added service income of radio and TV operator and the income from sales of advertisement putting business.
Accompanying drawing explanation
The present invention is further illustrated in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 is a kind of flowchart improving the method for one-way set-top box advertisement interaction of the present invention.
Embodiment
As shown in Figure 1, the present invention improves the method for one-way set-top box advertisement interaction, comprises the steps:
Program identifies by step 1, front end advertisement edit tool, advertising pictures and advertising pictures is linked and program one_to_one corresponding by this mark, and wherein advertising pictures link refers to the concrete goods links of advertisement; Wherein by this mark by advertising pictures and advertising pictures link with program one to one relation deposit in BAT bouquet association table;
Advertising pictures data, advertising pictures link data and BAT bouquet association table are carried out packing synthesis advertisement code stream by step 2, front end advertisement edit tool, BAT bouquet association table comprises: network identity, original network identification, transport stream identification, service identification, event identifier and service group's mark, the advertising pictures data finding program corresponding by the mark in business association table and advertising pictures peer link; These marks are as information searching location use, such as: at a TS (TS:Transport Stream, transport stream or code stream, program and business information are that the data flow being organized into TS form is transmitted over a transmission medium) innerly find out a business information, will know this business information in that network, in which TS and this business information this stream in mark, so, by filtering layer by layer, just can the position of accurately this business information of positioning describing, and they are found out carry out Organization of Data.
Program stream and advertisement code stream are undertaken multiplexing by multiplexer by step 3, front end advertisement edit tool, by modulator, advertisement code stream are modulated to transmission frequency afterwards;
Step 4, by transmission medium by the advertisement code stream after modulation and program stream transmitter top box, Set Top Box receives corresponding program stream and advertisement code stream, and broadcast program, plays corresponding advertising pictures simultaneously;
Step 5, user send one by remote control and obtain advertising message instruction, after Set Top Box receives this instruction, set-top box background process advertisement link corresponding for advertising pictures is carried out network address be redirected and according to Quick Response Code code origination point battle array array, and dot matrix array is signed in layer with the form of Quick Response Code display on TV, user is undertaken checking or buy these article by a terminal scanning Quick Response Code.
The present invention improves the system of one-way set-top box advertisement interaction, comprises as lower module:
Mark respective modules, program identifies by front end advertisement edit tool, advertising pictures and advertising pictures is linked and program one_to_one corresponding by this mark;
Packetization module, advertising pictures data, advertising pictures link data and BAT bouquet association table are carried out packing synthesis advertisement code stream by front end advertisement edit tool, described BAT bouquet association table comprises: network identity, original network identification, transport stream identification, service identification, event identifier and service group's mark, the advertising pictures data finding program corresponding by the mark in business association table and advertising pictures peer link;
Sending module, program stream and advertisement code stream are undertaken multiplexing by multiplexer by front end advertisement edit tool, by modulator, advertisement code stream are modulated to transmission frequency afterwards;
Receive playing module, by transmission medium by the advertisement code stream after modulation and program stream transmitter top box, Set Top Box receives corresponding program stream and advertisement code stream, and broadcast program, play corresponding advertising pictures simultaneously;
Interactive module, user sends one by remote control and obtains advertising message instruction, after Set Top Box receives this instruction, set-top box background process advertisement link corresponding for advertising pictures is carried out network address be redirected and according to Quick Response Code code origination point battle array array, and dot matrix array is signed in layer with the form of Quick Response Code display on TV, user is undertaken checking or buy these article by a terminal scanning Quick Response Code.
Front end advertisement edit tool, owing to can uniquely indicate a program by TSID and SERVERID, so by TSID and SERVERID by picture and peer link and specific program one_to_one corresponding, then image data, peer link are packed by privately owned list structure, last and BAT bouquet association table (for describing relevant mapping information) synthesizes standard code stream.
Send and transmitting device, this part comprises multiplexer, for the advertisement code stream that 1 step generated and other code stream multiplexs such as program stream; Modulator, modulation code flows to the frequency that can send; Transmission medium, for transmission code stream.
Terminal set top box receives and filters respective advertisement picture and the advertisement link of other programs, when user switches program, and the advertising pictures that display is corresponding; After user presses certain button, set-top box background process advertisement link corresponding for advertising pictures is carried out network address be redirected and according to Quick Response Code code origination point battle array array, and dot matrix array is signed in layer with the form of Quick Response Code display on TV, can according to the ruuning situation of Set Top Box internal memory at that time, select to carry out compression display, to save memory headroom to Quick Response Code.User is available after seeing Quick Response Code to be scanned by mobile phone or other equipment, reaches the object of access advertiser website.Wherein network address is redirected, and is mainly used in adding up the number of times being accessed or bought commodity by this invention, is convenient to radio and TV operator to advertisement putting business assessment charging.
Particularly, such as when user is in viewing certain grade of TV programme, purchase interest is shown to the clothes that leading role in play wears, and radio and TV operator has thrown in the advertising pictures of leading role with money clothes, user the key brief introduction that jumps to these clothes can be bought with Quick Response Code and links by the remote controller buttons in hand, this Quick Response Code has pointed to the purchase network address of these clothes, and user is by mobile phone or other device scan Quick Response Codes visit the online shopping mall at commodity place and on-line payment completes quick purchase.
Although the foregoing describe the specific embodiment of the present invention; but be familiar with those skilled in the art to be to be understood that; specific embodiment described by us is illustrative; instead of for the restriction to scope of the present invention; those of ordinary skill in the art, in the modification of the equivalence done according to spirit of the present invention and change, should be encompassed in scope that claim of the present invention protects.
Claims (8)
1. improve a method for one-way set-top box advertisement interaction, it is characterized in that: comprise the steps:
Program identifies by step 1, front end advertisement edit tool, advertising pictures and advertising pictures is linked and program one_to_one corresponding by this mark;
Advertising pictures data, advertising pictures link data and BAT bouquet association table are carried out packing synthesis advertisement code stream by step 2, front end advertisement edit tool;
Program stream and advertisement code stream are undertaken multiplexing by multiplexer by step 3, front end advertisement edit tool, by modulator, advertisement code stream are modulated to transmission frequency afterwards;
Step 4, by transmission medium by the advertisement code stream after modulation and program stream transmitter top box, Set Top Box receives corresponding program stream and advertisement code stream, and broadcast program;
Step 5, user show the advertising message of respective program by remote pilot Set Top Box.
2. a kind of method improving one-way set-top box advertisement interaction according to claim 1, it is characterized in that: in described step 2, BAT bouquet association table comprises: network identity, original network identification, transport stream identification, service identification, event identifier and service group's mark, the advertising pictures data finding program corresponding by the mark in business association table and advertising pictures peer link.
3. a kind of method improving one-way set-top box advertisement interaction according to claim 1, is characterized in that: in described step 4, broadcast program is specially further: broadcast program, plays corresponding advertising pictures simultaneously.
4. a kind of method improving one-way set-top box advertisement interaction according to claim 3, it is characterized in that: step 5 is specially further: user sends one by remote control and obtains advertising message instruction, after Set Top Box receives this instruction, set-top box background process advertisement link corresponding for advertising pictures is carried out network address be redirected and according to Quick Response Code code origination point battle array array, and dot matrix array is signed in layer with the form of Quick Response Code display on TV, user is undertaken checking or buy these article by a terminal scanning Quick Response Code.
5. improve a system for one-way set-top box advertisement interaction, it is characterized in that: comprise as lower module:
Mark respective modules, program identifies by front end advertisement edit tool, advertising pictures and advertising pictures is linked and program one_to_one corresponding by this mark;
Packetization module, advertising pictures data, advertising pictures link data and BAT bouquet association table are carried out packing synthesis advertisement code stream by front end advertisement edit tool;
Sending module, program stream and advertisement code stream are undertaken multiplexing by multiplexer by front end advertisement edit tool, by modulator, advertisement code stream are modulated to transmission frequency afterwards;
Receive playing module, by transmission medium by the advertisement code stream after modulation and program stream transmitter top box, Set Top Box receives corresponding program stream and advertisement code stream, and broadcast program;
Interactive module, user is by the advertising message of remote pilot Set Top Box display respective program.
6. a kind of system improving one-way set-top box advertisement interaction according to claim 5, it is characterized in that: in described packetization module, BAT bouquet association table comprises: network identity, original network identification, transport stream identification, service identification, event identifier and service group's mark, the advertising pictures data finding program corresponding by the mark in business association table and advertising pictures peer link.
7. a kind of system improving one-way set-top box advertisement interaction according to claim 5, is characterized in that: in described reception playing module, broadcast program is specially further: broadcast program, plays corresponding advertising pictures simultaneously.
8. a kind of system improving one-way set-top box advertisement interaction according to claim 7, it is characterized in that: interactive module is specially further: user sends one by remote control and obtains advertising message instruction, after Set Top Box receives this instruction, set-top box background process advertisement link corresponding for advertising pictures is carried out network address be redirected and according to Quick Response Code code origination point battle array array, and dot matrix array is signed in layer with the form of Quick Response Code display on TV, user is undertaken checking or buy these article by a terminal scanning Quick Response Code.
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| CN201510278806.1A CN104918062B (en) | 2015-05-28 | 2015-05-28 | A kind of method and system improving one-way set-top box advertisement interaction |
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| CN201510278806.1A CN104918062B (en) | 2015-05-28 | 2015-05-28 | A kind of method and system improving one-way set-top box advertisement interaction |
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| CN104918062A true CN104918062A (en) | 2015-09-16 |
| CN104918062B CN104918062B (en) | 2019-03-12 |
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