CN104333780A - System and method for broadcasting STB (set top box) advertisement in time division way - Google Patents
System and method for broadcasting STB (set top box) advertisement in time division way Download PDFInfo
- Publication number
- CN104333780A CN104333780A CN201410705108.0A CN201410705108A CN104333780A CN 104333780 A CN104333780 A CN 104333780A CN 201410705108 A CN201410705108 A CN 201410705108A CN 104333780 A CN104333780 A CN 104333780A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- descriptor
- top box
- pictures
- set top
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
Abstract
The invention discloses a system and a method for broadcasting STB (set top box) advertisement in a time division way. The method comprises the following steps: a front-end advertisement editing system correlates any pictures for a certain program and specifies the display date range and time range of each picture, then respectively packages picture data, correlation description information and time frame description information and integrates into a standard TS stream, and then multiplexes the TS stream by a multiplexer and transmits the TS stream in a network; a back-end STB filters the picture data and the corresponding correlation information as well as the time frame description information and makes correspondence, finds out corresponding pictures and the time frame description information of the pictures in the description information according to program parameters and compares with the current date and time of the SET, and displays the corresponding pictures in the allowable display range. Therefore, advertises and radio and television departments have more choices in advertising.
Description
Technical field
The present invention relates to technical field of digital television set-top, be specifically related to system that a kind of Set Top Box advertisement timesharing broadcasts and method thereof.
Background technology
Current domestic broadcasting and TV are progressively changed from anolog TV signals to digital television signal, and Digital Television have also been obtained in the whole nation and popularizes widely.Digital Television translation project input cost is quite high, and especially terminal set top box input cost is huge, and current income only has television program receiving expense, how to carry out value-added service, becomes a difficult problem of broadcasting and TV.And Set Top Box ad system is as one of the value-added service of Digital Television, its effect just seems more and more important.
But present ad system does not support the function that picture was broadcast by the period, before not upgraded by front end amendment picture, a program can only permanent display advertisement.This mode is quite dumb, than if demand only at prime time advertising; Or prime time and conventional period need just can not realize when playing different advertisements.And the maintenance of front end advertisement will become very difficult.
Therefore Set Top Box ad system is supported for Different periods, and the function of timesharing advertising picture just seems very necessary.
Summary of the invention
Instant invention overcomes the deficiencies in the prior art, the system providing a kind of Set Top Box advertisement timesharing to broadcast and method thereof, can not support for solving existing digital advertisement system the technical problem that picture was broadcast by the period.
Consider the problems referred to above of prior art, according to an aspect disclosed by the invention, the present invention by the following technical solutions:
The method that Set Top Box advertisement timesharing is broadcast, it comprises:
Advertisement editing system in front end for certain programming association plurality of pictures, and specifies date range and the time range of every pictures;
Then image data, association descriptor and period descriptor are packed respectively, then be integrated into the TS stream of standard;
Again this TS is flowed through multiplexer multiplexing, multiplexing after transmit in network; And then by modulator, the signal of carrying advertisement data is emphasized a certain fixing frequency;
Image data and corresponding related information and period descriptor filter and carry out correspondence by backend machine top box again;
Then in descriptor, find corresponding picture and the period descriptor of picture when being often switched to the program of advertisement by program parameter, and compare with current set top box date and time, if just show corresponding picture in the scope allowing display.
The present invention can also be:
The system that Set Top Box advertisement timesharing is broadcast, it comprises:
Front end edit system, for associating program with plurality of pictures and specifying date range and the time range of every pictures;
Broadcast control system, for image data, association descriptor and period descriptor being packed respectively, then is integrated into the TS stream of standard;
Multiplexer, for TS is flowed multiplexing after and transmit in network;
Modulator, for emphasizing a certain fixing frequency by the signal of carrying advertisement data;
Set Top Box, for filtering image data and corresponding related information and period descriptor and carry out correspondence;
Television set, in descriptor find corresponding picture and the period descriptor of picture when being often switched to the program of advertisement by program parameter for showing, and compare to current set top box date and time, it is allowing the corresponding picture in the scope shown.
Compared with prior art, one of beneficial effect of the present invention is:
The system that a kind of Set Top Box advertisement timesharing of the present invention is broadcast and method thereof, can make each advertisement putting business and each broadcasting and TV have more selection when the advertisement of dispenser top box, thus increase income, and can not increase the input of any headend equipment; Typesetting is carried out to the advertisement that segment limit time certain such as will show for a week in front end, and the advertisement fixed time section that will show for different program all need not be safeguarded in one week after once playing again, thus reduces maintenance cost.
Accompanying drawing explanation
In order to clearer explanation present specification embodiment or technical scheme of the prior art, below the accompanying drawing used required in the description to embodiment or prior art is briefly described, apparently, the accompanying drawing that the following describes is only the reference to some embodiments in present specification, for those skilled in the art, when not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 shows the system block diagram that Set Top Box advertisement timesharing is according to an embodiment of the invention broadcast.
Fig. 2 shows back-end realization schematic flow sheet according to an embodiment of the invention.
Fig. 3 shows picture flow for displaying schematic diagram according to an embodiment of the invention.
Embodiment
Below in conjunction with embodiment, the present invention is described in further detail, but embodiments of the present invention are not limited thereto.
As shown in FIG. 1 to 3, the system that a kind of Set Top Box advertisement timesharing is broadcast, it comprises:
Front end edit system, for associating program with plurality of pictures and specifying date range and the time range of every pictures;
Broadcast control system, for image data, association descriptor and period descriptor being packed respectively, then is integrated into the TS stream of standard;
Multiplexer, for TS is flowed multiplexing after and transmit in network;
Modulator, for emphasizing a certain fixing frequency by the signal of carrying advertisement data;
Set Top Box, for filtering image data and corresponding related information and period descriptor and carry out correspondence;
Television set, in descriptor find corresponding picture and the period descriptor of picture when being often switched to the program of advertisement by program parameter for showing, and compare to current set top box date and time, it is allowing the corresponding picture in the scope shown.
The method that Set Top Box advertisement timesharing is broadcast, it comprises:
Advertisement editing system in front end for certain programming association plurality of pictures, and specifies date range and the time range of every pictures;
Then image data, association descriptor and period descriptor are packed respectively, then be integrated into the TS stream of standard;
Again this TS is flowed through multiplexer multiplexing after transmit in network; And then by modulator, the signal of carrying advertisement data is emphasized a certain fixing frequency;
Image data and corresponding related information and period descriptor filter and carry out correspondence by backend machine top box again;
Then in descriptor, find corresponding picture and the period descriptor of picture when being often switched to the program of advertisement by program parameter, and compare with current set top box date and time, if just show corresponding picture in the scope allowing display.
Particularly, timesharing is broadcast and is referred to that Set Top Box advertisement can show different advertisements by different date and time.
Such as four advertising pictures ABCD, arranging display time interval scope is:
A:2014.8.8-2014.8.9, then representing regardless of time in this two days date ranges can show always.
B:18:00-19:00, then represent that this hour of every day can Show Picture.
C:2014.8.818:00-2014.8.819:00, then represent that this hours window of No. 8 these days is interior and allow display.
D:0, then represent and do not limit the period, can show always, and compatibility does not have the advertisement of period function.
Performing step:
1. advertisement editing system in front end is for certain programming association plurality of pictures, and such as SCTV1 associates ABCD tetra-pictures, and specifies showing date and time range of every pictures.
2. then by image data with associate descriptor and period descriptor and to pack respectively the TS stream being integrated into standard again;
3. then this TS is flowed through multiplexer multiplexing after transmit in network.
4. first image data and corresponding related information and period descriptor filter and carry out correspondence by backend machine top box; At this moment descriptor has ABCD tetra-pictures to show under just describing SCTV1, and describes the display time interval scope of every pictures.
5. then in descriptor, find corresponding picture and the period descriptor of picture when being often switched to the program of advertisement by program parameter TSID and SERID, and compare with current set top box date and time, if just Showed Picture in the scope allowing display.
In sum, the invention solves traditional Set Top Box advertisement can only show advertising pictures shortcoming at same program, achieve the function that can show different advertising pictures in the different date and time of same program.Identical broadcast condition under, improve the value-added service income of broadcasting and TV exponentially, and reduce the maintenance cost of front end.
In this specification, each embodiment adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiment, identical similar portion cross-reference between each embodiment.
Spoken of in this manual " embodiment ", " another embodiment ", " embodiment ", etc., refer to the specific features, structure or the feature that describe in conjunction with this embodiment and be included at least one embodiment of the application's generality description.Multiple place occurs that statement of the same race is not necessarily refer to same embodiment in the description.Furthermore, when describing specific features, structure or a feature in conjunction with any embodiment, what advocate is also fall within the scope of the invention to realize this feature, structure or feature in conjunction with other embodiments.
Although with reference to multiple explanatory embodiment of the present invention, invention has been described here, but, should be appreciated that, those skilled in the art can design a lot of other amendment and execution mode, these amendments and execution mode will drop within spirit disclosed in the present application and spirit.More particularly, in the scope of and claim open in the application, multiple modification and improvement can be carried out to the building block of subject combination layout and/or layout.Except the modification of carrying out building block and/or layout is with except improvement, to those skilled in the art, other purposes also will be obvious.
Claims (2)
1. the method broadcast of Set Top Box advertisement timesharing, is characterized in that it comprises:
Advertisement editing system in front end for certain programming association plurality of pictures, and specifies date range and the time range of every pictures;
Then image data, association descriptor and period descriptor are packed respectively, then be integrated into the TS stream of standard;
Again this TS is flowed through multiplexer multiplexing, multiplexing after transmit in network; And then by modulator, the signal of carrying advertisement data is emphasized a certain fixing frequency;
Image data and corresponding related information and period descriptor filter and carry out correspondence by backend machine top box again;
Then in descriptor, find corresponding picture and the period descriptor of picture when being often switched to the program of advertisement by program parameter, and compare with current set top box date and time, if just show corresponding picture in the scope allowing display.
2. the system broadcast of Set Top Box advertisement timesharing, is characterized in that it comprises:
Front end edit system, for associating program with plurality of pictures and specifying date range and the time range of every pictures;
Broadcast control system, for image data, association descriptor and period descriptor being packed respectively, then is integrated into the TS stream of standard;
Multiplexer, for TS is flowed multiplexing, multiplexing after and transmit in network;
Modulator, for emphasizing a certain fixing frequency by the signal of carrying advertisement data;
Set Top Box, for filtering image data and corresponding related information and period descriptor and carry out correspondence;
Television set, in descriptor find corresponding picture and the period descriptor of picture when being often switched to the program of advertisement by program parameter for showing, and compare to current set top box date and time, it is allowing the corresponding picture in the scope shown.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410705108.0A CN104333780A (en) | 2014-11-27 | 2014-11-27 | System and method for broadcasting STB (set top box) advertisement in time division way |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410705108.0A CN104333780A (en) | 2014-11-27 | 2014-11-27 | System and method for broadcasting STB (set top box) advertisement in time division way |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104333780A true CN104333780A (en) | 2015-02-04 |
Family
ID=52408418
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410705108.0A Pending CN104333780A (en) | 2014-11-27 | 2014-11-27 | System and method for broadcasting STB (set top box) advertisement in time division way |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104333780A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104918062A (en) * | 2015-05-28 | 2015-09-16 | 福建新大陆通信科技股份有限公司 | Method and system for improving advertisement interaction of unidirectional set-top box |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101207820A (en) * | 2007-11-27 | 2008-06-25 | 深圳市同洲电子股份有限公司 | Method and system for displaying advertisement data and digital television receiving terminal |
| CN101521731A (en) * | 2009-04-07 | 2009-09-02 | 武汉东太信息产业有限公司 | Digital television advertisement system and realization method of FLASH technology in digital television advertisement system |
| CN101562686A (en) * | 2009-04-29 | 2009-10-21 | 山东泰信电子有限公司 | Method for downloading software of universal set-top box (STB) platform |
| CN102158479A (en) * | 2011-03-01 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Advertisement broadcasting control method and system |
| US20110265116A1 (en) * | 2010-04-23 | 2011-10-27 | Peter Stern | Zone control methods and apparatus |
-
2014
- 2014-11-27 CN CN201410705108.0A patent/CN104333780A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101207820A (en) * | 2007-11-27 | 2008-06-25 | 深圳市同洲电子股份有限公司 | Method and system for displaying advertisement data and digital television receiving terminal |
| CN101521731A (en) * | 2009-04-07 | 2009-09-02 | 武汉东太信息产业有限公司 | Digital television advertisement system and realization method of FLASH technology in digital television advertisement system |
| CN101562686A (en) * | 2009-04-29 | 2009-10-21 | 山东泰信电子有限公司 | Method for downloading software of universal set-top box (STB) platform |
| US20110265116A1 (en) * | 2010-04-23 | 2011-10-27 | Peter Stern | Zone control methods and apparatus |
| CN102158479A (en) * | 2011-03-01 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Advertisement broadcasting control method and system |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104918062A (en) * | 2015-05-28 | 2015-09-16 | 福建新大陆通信科技股份有限公司 | Method and system for improving advertisement interaction of unidirectional set-top box |
| CN104918062B (en) * | 2015-05-28 | 2019-03-12 | 福建新大陆通信科技股份有限公司 | A kind of method and system improving one-way set-top box advertisement interaction |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US9894422B2 (en) | Method and apparatus for transreceiving broadcast signal for panorama service | |
| US8549576B2 (en) | Dynamic application insertion for MPEG stream switching | |
| EP3217672A1 (en) | Transmission device, transmission method, reception device, and reception method | |
| US8760579B2 (en) | Video display apparatus, video display system and video display method | |
| EP3267685B1 (en) | Transmission device, transmission method, receiving device, and receiving method | |
| CN103026713A (en) | Auxiliary data in 3D video broadcast | |
| CN102088631B (en) | Live and demand broadcast method of digital television (TV) programs as well as related device and system | |
| CN108353196B (en) | Transmission device, transmission method, reception device, and reception method | |
| CN103155574A (en) | Transmitter, transmission method, and receiver | |
| CN102771131A (en) | Stereoscopic image data transmission device, stereoscopic image data transmission method, stereoscopic image data reception device and stereoscopic image data reception method | |
| CN104284099B (en) | A kind of method and system shown based on multichannel input large-size screen monitors | |
| CN104333780A (en) | System and method for broadcasting STB (set top box) advertisement in time division way | |
| CN106254934A (en) | The acquisition methods of a kind of front cover picture and device | |
| CN104221367A (en) | System for generating and receiving stereoscopic-2d backward compatible video stream, and method thereof | |
| CN104301791A (en) | Method for optimizing starting advertisements of set top box | |
| US20100180301A1 (en) | Digital broadcasting receiving apparatus | |
| CN103686336A (en) | Video playing control method and device | |
| CN104394425A (en) | System and method for advertisement carousel of set top box | |
| KR102165449B1 (en) | multimedia apparatus and method for controlling cursor thereof | |
| CN104954870A (en) | Method and system for quickly updating mosaic program data of STB (Set Top Box) | |
| KR20120027587A (en) | Apparatus and method for multi-screen image broadcasting | |
| CN103826150B (en) | The set top box ad system and its method of a kind of Region control | |
| CN104796578A (en) | Multi-screen synchronization method based on program audio features | |
| CN1838744A (en) | Electronic program guide showing method | |
| CN106251293A (en) | The display packing of a kind of front cover picture and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150204 |