CN104918062B - A kind of method and system improving one-way set-top box advertisement interaction - Google Patents
A kind of method and system improving one-way set-top box advertisement interaction Download PDFInfo
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- CN104918062B CN104918062B CN201510278806.1A CN201510278806A CN104918062B CN 104918062 B CN104918062 B CN 104918062B CN 201510278806 A CN201510278806 A CN 201510278806A CN 104918062 B CN104918062 B CN 104918062B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
- H04N21/23614—Multiplexing of additional data and video streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides a kind of method of raising one-way set-top box advertisement interaction, and program is identified by front end advertisement edit tool, is corresponded advertising pictures and advertising pictures link with program by the mark；Advertisement edit tool in front end carries out advertising pictures data, advertising pictures link data and BAT bouquet association table to be packaged synthesis advertisement code stream；Program stream and advertisement code stream are multiplexed by advertisement edit tool in front end by multiplexer, are later modulated advertisement code stream to transmission frequency point by modulator；Modulated advertisement code stream and program stream are sent into set-top box by transmission medium, set-top box receives corresponding program stream and advertisement code stream, and advertising pictures, link are mapped with program, shows respective advertisement picture when playing program；User shows the advertising information of respective program by remote control set-top box, and the present invention also provides a kind of systems of raising one-way set-top box advertisement interaction, substantially increases the interactivity of user.
Description
Technical field
The present invention relates to a kind of method and system of raising one-way set-top box advertisement interaction.
Background technique
Based on the information bar advertisement of traditional one-way set-top box is launched and substantially launched with picture type advertisement, user can only be by
It is dynamic to watch display advertising, aggressive advertisement can not be fed back, so that correctly can not timely react advertisement launches effect
Fruit；Such as when user during watching TV programme to information bar advertising pictures show certain part commodity show to buy it is emerging
Interest, but commodity can not be obtained due to not intuitive merchandise news or in time, and the product that user buys commodity has been hit significantly
Polarity, or after watching program user forget or can not accurate description merchandise news lead to not buy the commodity, thus
Advertisement dispensing side is set to be lost this some consumers.
Although existing bi-directional set-top box has better advertisement interaction effect, one-way set-top box than one-way set-top box
There is the advantage that bi-directional set-top box is incomparable, one-way set-top box cost is lower, and price is closer to user, in occupation of main city
?.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of method of raising one-way set-top box advertisement interaction and is
System, improves the interactivity of advertisement.
A kind of method that one of present invention is achieved in that raising one-way set-top box advertisement interaction, includes the following steps:
Program is identified by step 1, front end advertisement edit tool, by the mark by advertising pictures and advertising pictures chain
It connects and is corresponded with program；
Step 2, front end advertisement edit tool by advertising pictures data, advertising pictures link data and BAT bouquet association table into
Row is packaged synthesis advertisement code stream；
Program stream and advertisement code stream are multiplexed by step 3, front end advertisement edit tool by multiplexer, are passed through later
Modulator modulates advertisement code stream to transmission frequency point；
Modulated advertisement code stream and program stream are sent set-top box by transmission medium by step 4, and set-top box receives phase
The program stream and advertisement code stream answered, and play program；
Step 5, user show the advertising information of respective program by remote control set-top box.
Further, BAT bouquet association table includes: that network identity, original network identification, transmission are failed to be sold at auction in the step 2
Knowledge, service identification, event identifier and service group's mark, find the corresponding advertisement of program by the mark in BAT bouquet association table
Image data and advertising pictures related link.
Further, it is further that program is played in the step 4 specifically: play program, while playing corresponding advertisement
Picture.
Further, step 5 is further specifically: user sends one by remote control and obtains advertising information instruction, set-top box
After receiving the instruction, set-top box background process is by the corresponding advertisement link progress network address redirection of advertising pictures and according to two dimensional code
Code origination point battle array array, and dot matrix array is signed in and shows that user passes through one on TV in figure layer in the form of two dimensional code
Terminal, which scans the two-dimensional code, to be checked or is bought.
The system that the two of the present invention are achieved in that a kind of raising one-way set-top box advertisement interaction, including following module:
Respective modules are identified, program is identified by front end advertisement edit tool, by the mark by advertising pictures and extensively
It accuses image link and program corresponds；
Advertising pictures data, advertising pictures link data and business group are associated with by packetization module, front end advertisement edit tool
Table carries out being packaged synthesis advertisement code stream；
Program stream and advertisement code stream are multiplexed by sending module, front end advertisement edit tool by multiplexer, later
Advertisement code stream is modulated to transmission frequency point by modulator；
Playing module is received, modulated advertisement code stream and program stream are sent by set-top box, machine top by transmission medium
Box receives corresponding program stream and advertisement code stream, and plays program；
Interactive module, user show the advertising information of respective program by remote control set-top box.
Further, BAT bouquet association table includes: network identity, original network identification, transport stream in the packetization module
It is corresponding wide to find program by the mark in BAT bouquet association table for mark, service identification, event identifier and service group's mark
Accuse image data and advertising pictures related link.
Further, it is further that program is played in the reception playing module specifically: play program, while playing corresponding
Advertising pictures.
Further, interactive module is further specifically: user sends one by remote control and obtains advertising information instruction, machine top
After box receives the instruction, set-top box background process is by the corresponding advertisement link progress network address redirection of advertising pictures and according to two dimension
Code code origination point battle array array, and dot matrix array is signed in and shows that user passes through on TV in figure layer in the form of two dimensional code
One terminal, which scans the two-dimensional code, to be checked or is bought.
The present invention has the advantage that the present invention binds advertising pictures, advertising pictures link with content of TV program, and
Purchase link is presented with quick response code form, assessment statistics is carried out to advertisement delivery effect of the invention by network address redirection,
The quick purchase to promotion item on one-way set-top box is realized indirectly, is improved the interactivity of advertisement, is realized quick purchase,
Substantially increase the value-added service income of radio and TV operator and the income from sales of advertisement putting business.
Detailed description of the invention
The present invention is further illustrated in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 is a kind of execution flow chart for the method for improving one-way set-top box advertisement interaction of the present invention.
Specific embodiment
As shown in Figure 1, the method that the present invention improves one-way set-top box advertisement interaction, includes the following steps:
Program is identified by step 1, front end advertisement edit tool, by the mark by advertising pictures and advertising pictures chain
It connects and is corresponded with program, wherein advertising pictures link refers to the specific goods links of advertisement；Wherein pass through the mark for advertisement
Picture and advertising pictures link are deposited in BAT bouquet association table with the one-to-one relationship of program；
Step 2, front end advertisement edit tool by advertising pictures data, advertising pictures link data and BAT bouquet association table into
Row is packaged synthesis advertisement code stream, and BAT bouquet association table includes: network identity, original network identification, transport stream identification, business mark
Knowledge, event identifier and service group's mark, find the corresponding advertising pictures data of program by the mark in BAT bouquet association table
And advertising pictures related link；These mark be as information searching positioning, such as: a TS (TS:
TransportStream, transport stream or code stream, program and business information are organized into the data flow of TS form over a transmission medium
Transmission) it is inner find out a business information it is necessary to know this business information in that network, in which TS and this business
So by layering, the position for describing this business information can be precisely located in mark of the information in this stream
It sets, and they is found out carry out data organization.
Program stream and advertisement code stream are multiplexed by step 3, front end advertisement edit tool by multiplexer, are passed through later
Modulator modulates advertisement code stream to transmission frequency point；
Modulated advertisement code stream and program stream are sent set-top box by transmission medium by step 4, and set-top box receives phase
The program stream and advertisement code stream answered, and program is played, while playing corresponding advertising pictures；
Step 5, user send one by remote control and obtain advertising information instruction, after set-top box receives the instruction, after set-top box
Platform process is incited somebody to action by the corresponding advertisement link progress network address redirection of advertising pictures and according to two dimensional code code origination point battle array array
Dot matrix array is signed in shows that user is scanned the two-dimensional code by a terminal and checked on TV in the form of two dimensional code in figure layer
Or purchase.
The system that the present invention improves one-way set-top box advertisement interaction, including following module:
Respective modules are identified, program is identified by front end advertisement edit tool, by the mark by advertising pictures and extensively
It accuses image link and program corresponds；
Advertising pictures data, advertising pictures link data and business group are associated with by packetization module, front end advertisement edit tool
Table carry out be packaged synthesis advertisement code stream, the BAT bouquet association table include: network identity, original network identification, transport stream identification,
Service identification, event identifier and service group's mark, find the corresponding advertisement figure of program by the mark in BAT bouquet association table
Sheet data and advertising pictures related link；
Program stream and advertisement code stream are multiplexed by sending module, front end advertisement edit tool by multiplexer, later
Advertisement code stream is modulated to transmission frequency point by modulator；
Playing module is received, modulated advertisement code stream and program stream are sent by set-top box, machine top by transmission medium
Box receives corresponding program stream and advertisement code stream, and plays program, while playing corresponding advertising pictures；
Interactive module, user send one by remote control and obtain advertising information instruction, after set-top box receives the instruction, set-top box
The corresponding advertisement link of advertising pictures is carried out network address redirection and according to two dimensional code code origination point battle array array by background process, and
Dot matrix array is signed in and shows that user is scanned the two-dimensional code by a terminal and looked on TV in figure layer in the form of two dimensional code
It sees or buys.
Front end advertisement edit tool, since a program uniquely can be indicated by TSID and SERVERID, so logical
It crosses TSID and SERVERID to correspond picture and related link and specific program, then leads to image data, related link
It crosses privately owned table structure to be packaged, finally synthesizes standard code stream with BAT bouquet association table (for describing relevant mapping information).
It sends and transmitting device, this part includes multiplexer, advertisement code stream and program stream for generating 1 step etc.
Other code stream multiplexs；Modulator, modulation code flow to the frequency point that can be sent；Transmission medium is used for transmission code stream.
Terminal set top box receives and filters the respective advertisement picture and advertisement link of other programs, switches program in user
When, show corresponding advertising pictures；After user presses some key, set-top box background process is by the corresponding advertisement of advertising pictures
Link carries out network address redirection and according to two dimensional code code origination point battle array array, and dot matrix array is signed in figure layer with two dimensional code
Form show on TV, compression can be carried out to two dimensional code and shown according to the operating condition of set-top box memory at that time, selection,
To save memory headroom.User can be scanned after seeing two dimensional code with by mobile phone or other equipment, reach access advertisement
The purpose of website.Wherein network address redirects, and is mainly used for the number that statistics was accessed or bought commodity by the invention, is convenient for broadcasting and TV
Operator assesses charging to ad placement service.
Specifically, for example, when user watch certain grade of TV programme, the clothes that leading role in play wears are shown to buy emerging
Interest, and radio and TV operator has launched leading role with the advertising pictures of money clothes, and user can be with one by the remote controller buttons in hand
Key jumps to the brief introduction of the clothes and two dimensional code purchase links, which has been directed toward the purchase network address of the clothes, and user passes through
Mobile phone or other equipment scan the two-dimensional code to access online shopping mall and the on-line payment completion quickly purchase where commodity.
Although specific embodiments of the present invention have been described above, those familiar with the art should be managed
Solution, we are merely exemplary described specific embodiment, rather than for the restriction to the scope of the present invention, it is familiar with this
The technical staff in field should be covered of the invention according to modification and variation equivalent made by spirit of the invention
In scope of the claimed protection.
Claims (4)
1. a kind of method for improving one-way set-top box advertisement interaction, characterized by the following steps:
Program is identified by step 1, front end advertisement edit tool, by the mark by advertising pictures and advertising pictures link with
Program corresponds；
Step 2, front end advertisement edit tool are beaten advertising pictures data, advertising pictures link data and BAT bouquet association table
Include into advertisement code stream；
Program stream and advertisement code stream are multiplexed by step 3, front end advertisement edit tool by multiplexer, pass through modulation later
Device modulates advertisement code stream to transmission frequency point；
Modulated advertisement code stream and program stream are sent set-top box by transmission medium by step 4, and set-top box receives corresponding
Program stream and advertisement code stream, and program is played, while playing corresponding advertising pictures；
Step 5, user by remote control send one obtain advertising information instruction, after set-top box receives the instruction, set-top box background into
The corresponding advertisement link of advertising pictures is carried out network address redirection and according to two dimensional code code origination point battle array array by journey, and by dot matrix
Array is signed in shows that user is scanned the two-dimensional code by a terminal and checks or purchase on TV in the form of two dimensional code in figure layer
It buys.
2. a kind of method for improving one-way set-top box advertisement interaction according to claim 1, it is characterised in that: the step
BAT bouquet association table includes: network identity, original network identification, transport stream identification, service identification, event identifier and business in 2
Group identification finds the corresponding advertising pictures data of program and advertising pictures correlation chain by the mark in BAT bouquet association table
It connects.
3. a kind of system for improving one-way set-top box advertisement interaction, it is characterised in that: including following module:
Respective modules are identified, program is identified by front end advertisement edit tool, by the mark by advertising pictures and advertisement figure
Piece link is corresponded with program；
Packetization module, front end advertisement edit tool by advertising pictures data, advertising pictures link data and BAT bouquet association table into
Row is packaged synthesis advertisement code stream；
Program stream and advertisement code stream are multiplexed by multiplexer, are passed through later by sending module, front end advertisement edit tool
Modulator modulates advertisement code stream to transmission frequency point；
Playing module is received, modulated advertisement code stream and program stream are sent by set-top box by transmission medium, set-top box connects
Corresponding program stream and advertisement code stream are received, and plays program, while playing corresponding advertising pictures；
Interactive module, user send one by remote control and obtain advertising information instruction, after set-top box receives the instruction, set-top box background
The corresponding advertisement link of advertising pictures is carried out network address redirection and according to two dimensional code code origination point battle array array by process, and by point
Battle array array signs in figure layer in the form of two dimensional code display on TV, user scanned the two-dimensional code by a terminal check or
Purchase.
4. a kind of system for improving one-way set-top box advertisement interaction according to claim 3, it is characterised in that: the packing
BAT bouquet association table includes: network identity, original network identification, transport stream identification, service identification, event identifier and industry in module
Business group identification, finds the corresponding advertising pictures data of program and advertising pictures correlation chain by the mark in BAT bouquet association table
It connects.
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| CN201510278806.1A CN104918062B (en) | 2015-05-28 | 2015-05-28 | A kind of method and system improving one-way set-top box advertisement interaction |
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| CN201510278806.1A CN104918062B (en) | 2015-05-28 | 2015-05-28 | A kind of method and system improving one-way set-top box advertisement interaction |
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| CN104918062B true CN104918062B (en) | 2019-03-12 |
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| CN105228026B (en) * | 2015-09-25 | 2019-01-18 | 深圳Tcl数字技术有限公司 | The more equipment display methods of teletext, apparatus and system |
| CN105791926A (en) * | 2016-03-30 | 2016-07-20 | 深圳市九洲电器有限公司 | Set top box program payment method and system |
| CN106021897B (en) * | 2016-05-13 | 2018-06-19 | 杭州华昊信息科技有限公司 | A kind of information for hospital display system |
| CN106504025B (en) * | 2016-10-27 | 2021-11-09 | 腾讯科技（北京）有限公司 | Multimedia information processing method and device |
| CN110213631B (en) * | 2018-04-10 | 2022-01-25 | 腾讯科技（深圳）有限公司 | OTT video service-based effect data generation method and device |
| CN110798711B (en) * | 2018-08-01 | 2022-07-08 | 腾讯科技（深圳）有限公司 | Advertisement information processing method, device, computer equipment and storage medium |
| CN109523304B (en) * | 2018-10-22 | 2024-03-05 | 北京奇虎科技有限公司 | Advertisement previewing method and device |
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