CN114255084A - Advertisement page display method, device and system - Google Patents
Advertisement page display method, device and system Download PDFInfo
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- CN114255084A CN114255084A CN202111572877.4A CN202111572877A CN114255084A CN 114255084 A CN114255084 A CN 114255084A CN 202111572877 A CN202111572877 A CN 202111572877A CN 114255084 A CN114255084 A CN 114255084A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T11/00—2D [Two Dimensional] image generation
- G06T11/60—Editing figures and text; Combining figures or text
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T13/00—Animation
- G06T13/80—2D [Two Dimensional] animation, e.g. using sprites
Abstract
The invention discloses a method, a device and a system for displaying an advertisement page, and relates to the technical field of computers. One embodiment of the method comprises: responding to an advertisement page loading request of a client user, and sending a page data acquisition request to a server, wherein the page data acquisition request indicates advertisement parameter information; receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template; the target advertisement template is analyzed to generate a rendering node tree, the rendering node tree is laid out and rendered to generate an advertisement view corresponding to the advertisement page, and the advertisement view and the interaction event are bound to generate an interactive advertisement page. The implementation mode not only ensures the diversity and real-time dynamic update of the displayed advertisement page, but also reduces the dependence on WebView and the like and reduces the page development workload.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method, a device and a system for displaying an advertisement page.
Background
With the development of internet technology, in order to improve the conversion rate of advertisements, the requirements of advertisement services on the diversification of displayed advertisements and the quick iterative update of the displayed advertisements are higher and higher.
At present, there are two main methods for displaying advertisement pages: (1) based on WebView, realizing the communication between JavaScript and Native by Hybrid development, further exposing the Native capability to HTML5 page showing advertisements, and realizing dynamic update of advertisement pages by loading URL; (2) and defining a layout description file based on a Domain Specific Language (DSL) and issuing the layout description file to the client so that the client performs layout and rendering based on the layout description file to generate an advertisement page.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art: when the advertisement page is generated by a Hybrid development mode based on WebView, the whole WebView is required to be relied on, and additional development is required to be carried out aiming at Native and the like by combining services, so that the stability and the universality are poor; although the advertisement page can be generated based on the Domain Specific Language (DSL) definition layout description file, although the flexibility of dynamic update and display of the advertisement page can be achieved, the access cost and the learning cost are high, and the page development workload is large because extra DSL definition and other work need to be performed.
Disclosure of Invention
In view of this, embodiments of the present invention provide an advertisement page display method, apparatus, and system, which can reduce dependency on an installation package such as WebView and avoid additional development work such as defining DSL while ensuring diversity and real-time dynamic update of displayed advertisement pages.
In order to achieve the above object, according to an aspect of the embodiments of the present invention, there is provided an advertisement page display method, including:
responding to an advertisement page loading request of a client user, and sending a page data acquisition request to a server, wherein the page data acquisition request indicates advertisement parameter information;
receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template;
the target advertisement template is analyzed to generate a rendering node tree, the rendering node tree is laid out and rendered to generate an advertisement view corresponding to the advertisement page, and the advertisement view and the interaction event are bound to generate an interactive advertisement page.
Optionally, binding the advertisement view with the interaction event to generate an interactable advertisement page comprises:
acquiring position information of a sub-view layer needing to bind an interaction event in an advertisement view based on the path attribute;
and binding the interaction events corresponding to the sub-view layers based on the position information.
Optionally, the method further comprises: and setting scaling and position information for the sub-view layers in the advertisement view so as to adapt to different display screens when the advertisement page is displayed to the client user.
Optionally, the target advertisement template is obtained by assembling advertisement materials into a basic advertisement template by the server side based on a preset issuing strategy; the advertisement material and the basic advertisement template are respectively obtained from an advertisement template design platform by the service end based on advertisement parameter information.
Optionally, the basic advertisement template is a JSON template generated in advance in the advertisement template design platform, and the basic advertisement template includes one or more of the following: picture template, character template, animation template, picture and character mixed template.
Optionally, the advertisement parameter information comprises one or more of: ad spot information, client device identifier, material picture information, client user representation.
According to another aspect of the embodiments of the present invention, there is provided an advertisement page display method, including:
receiving a page data acquisition request sent by a client, wherein the page data acquisition request is generated by the client in response to an advertisement page loading request of a client user, and the page data acquisition request indicates advertisement parameter information;
determining a target advertisement template from an advertisement template design platform based on advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template;
and issuing the target advertisement template to the client so that the client displays the advertisement page according to the target advertisement template.
Optionally, the step of determining a target advertisement template from the advertisement template design platform based on the advertisement parameter information includes:
respectively acquiring one or more basic advertisement templates and one or more advertisement materials from an advertisement template design platform based on advertisement parameter information;
and assembling the advertisement materials into the basic advertisement template based on a preset issuing strategy, and determining the target advertisement template.
Optionally, the basic advertisement template is a JSON template generated in advance in the advertisement template design platform, and the basic advertisement template includes one or more of the following: picture template, character template, animation template, picture and character mixed template.
To achieve the above object, according to another aspect of an embodiment of the present invention, there is provided an advertisement page presentation apparatus including: the system comprises a page data request module, a page data receiving module and an advertisement page generating module; wherein the content of the first and second substances,
the page data request module is used for responding to an advertisement page loading request of a client user and sending a page data acquisition request to the server, wherein the page data acquisition request indicates advertisement parameter information;
the page data receiving module is used for receiving advertisement parameter information returned by the server to the target advertisement template, wherein the target advertisement template is internally provided with corresponding advertisement materials;
and the advertisement page generation module is used for analyzing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view and the interaction event to generate an interactive advertisement page.
According to another aspect of the embodiments of the present invention, there is provided an advertisement page presentation apparatus including: the system comprises a receiving module, a template determining module and a sending module; wherein the content of the first and second substances,
the system comprises a receiving module, a processing module and a display module, wherein the receiving module is used for receiving a page data acquisition request sent by a client, the page data acquisition request is generated by the client in response to an advertisement page loading request of a client user, and the page data acquisition request indicates advertisement parameter information;
the template determining module is used for determining a target advertisement template based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template;
and the issuing module is used for issuing the target advertisement template to the client so that the client executes advertisement page display according to the target advertisement template.
According to another aspect of the embodiment of the invention, an advertisement page display system comprises a client, a server and an advertisement template design platform; wherein the content of the first and second substances,
the client is used for responding to an advertisement page loading request of a client user and sending a page data acquisition request to the server, wherein the page data acquisition request indicates advertisement parameter information; receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template; analyzing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view and the interaction event to generate an interactive advertisement page;
the server is used for receiving a page data acquisition request sent by the client; determining a target advertisement template from an advertisement template design platform based on advertisement parameter information; issuing the target advertisement template to the client;
and the advertisement template design platform is used for receiving the advertisement parameter information sent by the server, determining a basic advertisement template and advertisement materials according to the advertisement parameter information, and sending the basic advertisement template and the advertisement materials to the server.
To achieve the above object, according to still another aspect of embodiments of the present invention, there is provided an electronic device for displaying an advertisement page, including: one or more processors; a storage device for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement any of the methods of advertisement page presentation described above.
To achieve the above object, according to still another aspect of embodiments of the present invention, there is provided a computer readable medium having stored thereon a computer program which, when executed by a processor, implements any one of the advertisement page presentation methods described above.
One embodiment of the above invention has the following advantages or benefits: under the condition that a client user requests to load an advertisement page, the advertisement page is generated and displayed by receiving the advertisement template and the advertisement materials dynamically issued by the server and based on the received advertisement template and the received advertisement materials, so that the diversity of the displayed advertisement page and the real-time dynamic update of the advertisement page are ensured, meanwhile, components such as WebView and the like are not required to be relied on, DSL definition or extra development work aiming at services is not required, and the stability and the universality of the advertisement page display method are improved.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a schematic diagram of a main flow of an advertisement page presentation method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a main flow of an advertisement page presentation method according to another embodiment of the present invention;
FIG. 3 is a schematic diagram of a main flow of an advertisement page presentation method according to still another embodiment of the present invention;
FIG. 4 is a schematic diagram of the main blocks of an advertising page presentation apparatus according to one embodiment of the present invention;
FIG. 5 is a schematic diagram of the main blocks of an advertisement page presentation apparatus according to another embodiment of the present invention;
fig. 6 is a schematic diagram of the main structure of an advertisement page presentation system according to an embodiment of the present invention;
FIG. 7 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 8 is a schematic structural diagram of a computer system suitable for implementing a terminal device or a server according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a schematic diagram of a main flow of an advertisement page presentation method according to an embodiment of the present invention, and as shown in fig. 1, the advertisement page presentation method is applied to a client, and may specifically include the following steps:
step S101, responding to the advertisement page loading request of the client user, sending a page data acquisition request to the server, wherein the page data acquisition request indicates advertisement parameter information.
Wherein the advertisement parameter information comprises one or more of the following: ad spot information, client device identifier, material picture information, client user representation. Specifically, the ad slot information includes, but is not limited to, an ad slot identification, a number of ad slots, an application name that is showing an ad page, and the like. The client device identifier refers to a device identifier used for issuing advertisement data and performing operations such as tracking and analyzing subsequent advertisement conversion effects, and for the iOS client, the client device identifier is IDFA, and for the Android client, the client device identifier is IMEI, OAID, and the like. The material picture information refers to information such as picture size, picture format and the like suitable for the advertisement material. The user portrait at the client side refers to a user label adopted for targeted advertisement delivery, such as user gender, user age, user common login address and the like.
And S102, receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein the target advertisement template is internally provided with corresponding advertisement materials.
The advertisement template is a JSON template generated in advance in an advertisement template design platform, and comprises one or more of the following components: picture template, character template, animation template, picture and character mixed template. Specifically, the JSON file exported based on the advertisement styles designed by the After Effects software is analyzed by using an advertisement template design platform, the relevant attributes of the advertisement styles in the JSON file are extracted to be configured, diversified JSON format advertisement templates are generated, and the JSON templates can be edited and previewed in real time. Therefore, the diversity of the advertisement templates can be ensured, and the real-time dynamic updating and maintenance of the advertisement model can be realized.
It can be understood that, for the advertisement page to be loaded, a plurality of advertisement slots may be adopted, or only one advertisement slot may be adopted, and the advertisement material displayed in each advertisement slot may be the same or different, so that different advertisement pages correspond to different advertisement parameter information. For the same group of advertisement parameter information, different advertisement templates or advertisement materials may also be applicable, that is, there may be one-to-one or one-to-many relationship between the advertisement parameter information and the advertisement templates or advertisement materials, respectively. Therefore, when the server side acquires a plurality of basic advertisement templates from the advertisement template design platform based on the advertisement parameter information or acquires a plurality of advertisement materials from the material library, one or more advertisement templates need to be selectively assembled into one or more bases to obtain one or more target advertisement templates, and then the target advertisement templates are issued to the client side.
In an optional implementation manner, the server side respectively acquires one or more advertisement templates and one or more basic advertisement materials corresponding to the advertisement parameter information under the condition of receiving the page data request; and based on a preset issuing strategy, filling/assembling the advertisement materials into the basic advertisement template to obtain a target advertisement template, and then issuing the target advertisement template to the client. If the preset issuing strategy indicates that the client device identifiers corresponding to the basic advertisement template with the label of A, B, C are IDFA, IMEI and OAID, respectively, the issued advertisement template assembled with the advertisement materials can be selected based on the client device identifiers in the advertisement parameter information; if the preset delivery policy indicates that the age groups of the users to which the basic advertisement template labeled A, B, C is applicable are 0-19, 20-39, and 40-60, respectively, the delivered target advertisement template may be selected based on the user portrait of the client in the advertisement parameter information. In addition, the advertisement template and the advertisement material can be randomly selected and sent to the client after being assembled, or the advertisement template and the advertisement material can be selected according to a certain proportion and sent to the client after being assembled, and the like. Therefore, by dynamically issuing the assembled advertisement template and the advertisement material to the client, the diversity of the advertisement pages generated by the client is ensured, and the dynamic update of the advertisement pages displayed by the client is realized.
Step S103, analyzing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view and the interaction event to generate an interactive advertisement page.
Preferably, an advertisement page is generated by adopting a lottiee parsing system based on the target advertisement template for displaying. And lottiee is an animation library which can be applied to iOS and Android, a JSON file is derived by analyzing After Effects animation, and vector animation is rendered by a mobile terminal native mode.
Where interaction events include, but are not limited to, clicking, jumping, sliding, panning, and the like. It can be understood that the advertisement view includes one or more sub-views, and each sub-view corresponds to one layer, so that binding the advertisement view and the interaction event actually means to implement binding of the sub-view layer and the interaction event, such as adding a click event on the sub-view layer, deleting a click event, and the like. Based on the method, the interchangeability of the advertisement pages can be realized, the interchangeability of the advertisement pages can be flexibly adjusted, and the user experience is improved.
More specifically, binding an advertisement view with an interaction event to generate an interactable advertisement page includes: acquiring position information of a sub-view layer needing to bind an interaction event in an advertisement view based on the path attribute; and binding the interaction events corresponding to the sub-view layers based on the position information. If the click event is added to the sub-view layer as an example for description, the algorithm used is as follows:
the keyPath is a path attribute, and coordinate information (position) and anchor point information (anchoro) of the sub-view layer in the canvas can be obtained based on the path attribute, so that position information (rect) of the sub-view layer is calculated based on the coordinate information (position) and the anchor point information (anchoro), and a click event is added to a corresponding position of the advertisement view based on the calculated position information (rect). Based on the method, when the advertisement view is displayed to the client user, when the click event triggered by the user is received, the target class can be found through the target, the click behavior of the user is responded, the interaction between the user and the advertisement page is realized, and the effective conversion of the advertisement can be promoted.
In an optional implementation manner, scaling and position information is set for the sub-view layers in the advertisement view, so that different display screens can be adapted when the advertisement page is displayed to the client user. Specifically, taking a fixed sub-view layer size as an example for explanation, the view scaling algorithm that can be used is as follows:
based on this, through changing the show size of advertisement view for the advertisement view can multiple show screen of adaptation, has avoided elements such as button, logo, characters to appear warping, tensile scheduling problem in the advertisement, has guaranteed the uniformity of bandwagon effect and advertisement design effect, has further promoted user experience.
Based on the embodiment, under the condition that the client user requests to load the advertisement page, the target advertisement template assembled with the advertisement materials and dynamically issued by the server is received, and the advertisement page is generated and displayed based on the received target advertisement template, so that the diversity of the displayed advertisement page and the real-time dynamic update of the advertisement page are ensured, meanwhile, components such as WebView and the like are not required to be relied on, DSL definition is not required to be carried out, or extra development work is not required to be carried out aiming at the service, and the stability and the universality of the advertisement page display method are improved. In addition, flexible control of interaction events in the advertisement pages can be realized through the path attributes, the interactivity of the advertisement pages is ensured, and effective conversion of the advertisements is promoted. Furthermore, the adaptability of the advertisement view and the screen size can be realized by presetting the scaling of the picture layer, so that the problems of deformation, stretching and the like of elements such as buttons, logo, characters and the like in the advertisement are avoided, the consistency of the display effect and the advertisement design effect is ensured, and the user experience is improved.
Referring to fig. 2, on the basis of the above embodiment, an embodiment of the present invention provides another advertisement page display method, which specifically includes the following steps:
step S201, responding to an advertisement page loading request of a client user, and sending a page data obtaining request to a server, where the page data obtaining request indicates advertisement parameter information.
Step S202, receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein the target advertisement template is internally provided with corresponding advertisement materials.
Step S203, the target advertisement template is analyzed to generate a rendering node tree, and the rendering node tree is laid out and rendered to generate an advertisement view corresponding to the advertisement page.
Step S204, acquiring the position information of the sub-view layer needing to bind the interaction event in the advertisement view based on the path attribute.
And step S205, based on the position information, binding the interaction event corresponding to the sub-view layer.
Step S206, the advertisement view is loaded to be displayed to the client user.
Fig. 3 is a schematic diagram of a main flow of an advertisement page presentation method according to another embodiment of the present invention, and as shown in fig. 3, the advertisement page presentation method is applied to a server, and may specifically include the following steps:
step S301, receiving a page data obtaining request sent by a client, wherein the page data obtaining request is generated by the client in response to an advertisement page loading request of a client user, and the page data obtaining request indicates advertisement parameter information.
Wherein the advertisement parameter information comprises one or more of the following: ad spot information, client device identifier, material picture information, client user representation. Specifically, the ad slot information includes, but is not limited to, an ad slot identification, a number of ad slots, an application name that is showing an ad page, and the like.
Step S302, a target advertisement template is determined from an advertisement template design platform based on advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template.
Specifically, according to the embodiment of the invention, the server side respectively obtains one or more basic advertisement templates and one or more advertisement materials corresponding to the advertisement parameter information from the advertisement template design platform based on the advertisement parameter information, and assembles the advertisement materials into the basic advertisement templates based on a preset issuing strategy so as to obtain the target advertisement template.
The basic advertisement template is a JSON template generated in advance in an advertisement template design platform, and comprises one or more of the following components: picture template, character template, animation template, picture and character mixed template.
Step S303, the target advertisement template is issued to the client, so that the client displays the advertisement page according to the target advertisement template.
Based on the embodiment, in response to the page data acquisition request sent by the client, the server dynamically issues the target advertisement template assembled with the advertisement material, so that the client generates and displays the advertisement page based on the received target advertisement template, the diversity of the displayed advertisement page and the real-time dynamic update of the advertisement page are ensured, meanwhile, components such as WebView and the like are not required to be relied on, DSL definition or extra development work aiming at services is not required, and the stability and the universality of the advertisement page display method are improved. In addition, flexible control of interaction events in the advertisement pages can be realized through the path attributes, the interactivity of the advertisement pages is ensured, and effective conversion of the advertisements is promoted. Furthermore, the adaptability of the advertisement view and the screen size can be realized by presetting the scaling of the picture layer, so that the problems of deformation, stretching and the like of elements such as buttons, logo, characters and the like in the advertisement are avoided, the consistency of the display effect and the advertisement design effect is ensured, and the user experience is improved.
Referring to fig. 4, on the basis of the above embodiment, an advertisement page displaying apparatus 400 according to an embodiment of the present invention includes: a page data request module 401, a page data receiving module 402, and an advertisement page generating module 403; wherein the content of the first and second substances,
a page data request module 401, configured to send a page data obtaining request to a server in response to an advertisement page loading request of a client user, where the page data obtaining request indicates advertisement parameter information;
the page data receiving module 402 is configured to receive a target advertisement template returned by the server based on the advertisement parameter information, where the target advertisement template is internally assembled with corresponding advertisement materials;
the advertisement page generating module 403 is configured to parse the target advertisement template to generate a rendering node tree, perform layout and rendering on the rendering node tree to generate an advertisement view corresponding to the advertisement page, and bind the advertisement view and the interaction event to generate an interactive advertisement page.
It should be noted that the advertisement page displaying apparatus 400 provided in this embodiment is integrated in an iOS client or an Android client in a Software Development Kit (SDK) manner for displaying advertisement pages.
In an optional implementation manner, the server side respectively obtains one or more basic advertisement templates and one or more advertisement materials corresponding to the advertisement parameter information under the condition of receiving the page data request; and based on a preset issuing strategy, filling/assembling the advertisement materials into the basic advertisement template to obtain a target advertisement template, and then issuing the target advertisement template to the client.
In an alternative embodiment, binding an advertisement view with an interaction event to generate an interactable advertisement page includes: acquiring position information of a sub-view layer needing to bind an interaction event in an advertisement view based on the path attribute; and binding the interaction events corresponding to the sub-view layers based on the position information.
In an optional implementation manner, the advertisement page generating module 403 is further configured to set a scaling and position information for the sub-view layers in the advertisement view, so as to adapt to different display screens when the advertisement page is displayed to the client user.
In an alternative embodiment, the advertisement parameter information includes one or more of the following: ad spot information, client device identifier, material picture information, client user representation.
In an alternative embodiment, the advertisement template is a pre-generated JSON template, and the advertisement template includes one or more of: picture template, character template, animation template, picture and character mixed template.
Referring to fig. 5, on the basis of the above embodiment, another advertisement page display apparatus 500 provided in the embodiment of the present invention includes a receiving module 501, a template determining module 502, and an issuing module 503; wherein the content of the first and second substances,
a receiving module 501, configured to receive a page data obtaining request sent by a client, where the page data obtaining request is generated by the client in response to an advertisement page loading request of a client user, and the page data obtaining request indicates advertisement parameter information;
a template determining module 502, configured to determine a target advertisement template based on the advertisement parameter information, where corresponding advertisement materials are assembled in the target advertisement template;
the issuing module 503 is configured to issue the target advertisement template to the client.
Specifically, according to the embodiment of the present invention, the template determining module 502 is further configured to: respectively acquiring one or more basic advertisement templates and one or more advertisement materials from an advertisement template design platform based on advertisement parameter information; and assembling the advertisement materials into the basic advertisement template based on a preset issuing strategy, and determining the target advertisement template.
The basic advertisement template is a JSON template generated in advance in an advertisement template design platform, and comprises one or more of the following components: picture template, character template, animation template, picture and character mixed template.
Referring to fig. 6, on the basis of the above embodiment, an advertisement page display system 600 provided in the embodiment of the present invention includes an advertisement page display apparatus 400, a server 500, and an advertisement template design platform 601; the advertisement page display device 400 is configured to send a page data obtaining request to a server in response to an advertisement page loading request of a client user, where the page data obtaining request indicates advertisement parameter information; receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template; analyzing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view and the interaction event to generate an interactive advertisement page;
the server 500 is used for receiving a page data acquisition request sent by a client; determining a target advertisement template from the advertisement template design platform 601 based on the advertisement parameter information; issuing the target advertisement template to the client;
the advertisement template design platform 601 is configured to receive advertisement parameter information sent by the server, determine a basic advertisement template and advertisement materials according to the advertisement parameter information, and send the basic advertisement template and the advertisement materials to the server.
Fig. 7 shows an exemplary system architecture 700 of a client or a server to which the advertisement page presentation method or the advertisement page presentation apparatus according to the embodiment of the present invention may be applied.
As shown in fig. 7, the system architecture 700 may include terminal devices 701, 702, 703, a network 704, and a server 705. The network 704 serves to provide a medium for communication links between the terminal devices 701, 702, 703 and the server 705. Network 504 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
A user may use the terminal devices 701, 702, 703 to interact with a server 705 over a network 704, to receive or send messages or the like. Various communication client applications, such as shopping applications, web browser applications, search applications, instant messaging tools, mailbox clients, social platform software, and the like, may be installed on the terminal devices 701, 702, and 703.
The terminal devices 701, 702, 703 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 705 may be a server that provides various services, such as a background management server that supports shopping websites browsed by users using the terminal devices 701, 702, and 703. The background management server can analyze and process the received data such as the product information inquiry request and feed back the processing result to the terminal equipment.
It should be understood that the number of terminal devices, networks, and servers in fig. 7 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 8, shown is a block diagram of a computer system 800 suitable for use with a terminal device implementing an embodiment of the present invention. The terminal device shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 8, the computer system 800 includes a Central Processing Unit (CPU)801 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)802 or a program loaded from a storage section 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data necessary for the operation of the system 800 are also stored. The CPU 801, ROM 802, and RAM 803 are connected to each other via a bus 804. An input/output (I/O) interface 805 is also connected to bus 804.
The following components are connected to the I/O interface 805: an input portion 806 including a keyboard, a mouse, and the like; an output section 807 including a signal such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 808 including a hard disk and the like; and a communication section 809 including a network interface card such as a LAN card, a modem, or the like. The communication section 809 performs communication processing via a network such as the internet. A drive 810 is also connected to the I/O interface 805 as necessary. A removable medium 811 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 810 as necessary, so that a computer program read out therefrom is mounted on the storage section 808 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 809 and/or installed from the removable medium 811. The computer program executes the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 801.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor comprises a page data request module, a page data receiving module and an advertisement page generating module. The name of these modules does not constitute a limitation to the module itself in some cases, for example, the advertisement page generation module may also be described as "a module for parsing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view with the interaction event to generate an interactive advertisement page".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: responding to an advertisement page loading request of a client user, and sending a page data acquisition request to a server, wherein the page data acquisition request indicates advertisement parameter information; receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template; the target advertisement template is analyzed to generate a rendering node tree, the rendering node tree is laid out and rendered to generate an advertisement view corresponding to the advertisement page, and the advertisement view and the interaction event are bound to generate an interactive advertisement page.
According to the technical scheme of the embodiment of the invention, under the condition that a client user requests to load the advertisement page, the target advertisement template assembled with the advertisement material and dynamically issued by the server is received, and the advertisement page is generated and displayed based on the received target advertisement template, so that the diversity of the displayed advertisement page and the real-time dynamic update of the advertisement page are ensured, meanwhile, components such as WebView and the like are not required to be relied on, DSL definition or extra development work aiming at services is not required, and the stability and the universality of the advertisement page display method are improved.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (14)
1. An advertisement page display method is characterized by comprising the following steps:
responding to an advertisement page loading request of a client user, and sending a page data acquisition request to a server, wherein the page data acquisition request indicates advertisement parameter information;
receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template;
analyzing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view and the interaction event to generate an interactive advertisement page.
2. The advertisement page presentation method according to claim 1, wherein said binding said advertisement view with an interaction event to generate an interactable advertisement page comprises:
acquiring position information of a sub-view layer needing to bind an interaction event in the advertisement view based on the path attribute;
and binding the interaction event corresponding to the sub-view layer based on the position information.
3. The advertising page presentation method according to claim 2, further comprising:
and setting scaling and position information for sub-view layers in the advertisement view so as to adapt to different display screens when the advertisement page is displayed to the client user.
4. An advertising page presentation method according to claim 1,
the target advertisement template is obtained by assembling advertisement materials into a basic advertisement template by the server based on a preset issuing strategy; the advertisement material and the basic advertisement template are respectively obtained from an advertisement template design platform by the server based on the advertisement parameter information.
5. An advertising page presentation method according to claim 4,
the basic advertisement template is a JSON template generated in the advertisement template design platform in advance, and the basic advertisement template comprises one or more of the following components: picture template, character template, animation template, picture and character mixed template.
6. An advertising page presentation method according to claim 1,
the advertisement parameter information includes one or more of: ad spot information, client device identifier, material picture information, client user representation.
7. An advertisement page display method is characterized by comprising the following steps:
receiving a page data acquisition request sent by a client, wherein the page data acquisition request is generated by the client in response to an advertisement page loading request of a client user, and the page data acquisition request indicates advertisement parameter information;
determining a target advertisement template from an advertisement template design platform based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template;
and issuing the target advertisement template to the client so that the client displays an advertisement page according to the target advertisement template.
8. The method for displaying an advertisement page according to claim 7, wherein the step of determining a target advertisement template from an advertisement template design platform based on the advertisement parameter information comprises:
respectively acquiring one or more basic advertisement templates and one or more advertisement materials from an advertisement template design platform based on the advertisement parameter information;
and assembling the advertisement materials into the basic advertisement template based on a preset issuing strategy, and determining the target advertisement template.
9. An advertising page presentation method according to claim 8,
the basic advertisement template is a JSON template generated in the advertisement template design platform in advance, and the basic advertisement template comprises one or more of the following components: picture template, character template, animation template, picture and character mixed template.
10. An advertising page display apparatus, comprising: the system comprises a page data request module, a page data receiving module and an advertisement page generating module; wherein the content of the first and second substances,
the page data request module is used for responding to an advertisement page loading request of a client user and sending a page data acquisition request to a server, wherein the page data acquisition request indicates advertisement parameter information;
the page data receiving module is used for receiving the advertisement parameter information returned by the server to a target advertisement template, wherein the target advertisement template is internally provided with corresponding advertisement materials;
the advertisement page generating module is used for analyzing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to the advertisement page, and binding the advertisement view and the interaction event to generate an interactive advertisement page.
11. An advertising page display apparatus, comprising: the system comprises a receiving module, a template determining module and a sending module; wherein the content of the first and second substances,
the receiving module is used for receiving a page data acquisition request sent by a client, wherein the page data acquisition request is generated by the client in response to an advertisement page loading request of a client user, and the page data acquisition request indicates advertisement parameter information;
the template determining module is used for determining a target advertisement template based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template;
the issuing module is used for issuing the target advertisement template to the client so that the client executes advertisement page display according to the target advertisement template.
12. An advertisement page display system is characterized by comprising a client, a server and an advertisement template design platform; wherein the content of the first and second substances,
the client is used for responding to an advertisement page loading request of a client user and sending a page data acquisition request to the server, wherein the page data acquisition request indicates advertisement parameter information; receiving a target advertisement template returned by the server based on the advertisement parameter information, wherein corresponding advertisement materials are assembled in the target advertisement template; analyzing the target advertisement template to generate a rendering node tree, laying out and rendering the rendering node tree to generate an advertisement view corresponding to an advertisement page, and binding the advertisement view and an interaction event to generate an interactive advertisement page;
the server is used for receiving a page data acquisition request sent by the client; determining a target advertisement template from an advertisement template design platform based on the advertisement parameter information; issuing the target advertisement template to the client;
the advertisement template design platform is used for receiving advertisement parameter information sent by the server side, determining the basic advertisement template and the advertisement material according to the advertisement parameter information, and sending the basic advertisement template and the advertisement material to the server side.
13. An electronic device for presenting an advertising page, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-9.
14. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-9.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2024041367A1 (en) * | 2022-08-26 | 2024-02-29 | 华为技术有限公司 | Advertisement display method, and terminal, server and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2024041367A1 (en) * | 2022-08-26 | 2024-02-29 | 华为技术有限公司 | Advertisement display method, and terminal, server and system |
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