CN103546782B - Method and system for dynamically adding advertisements during video playing - Google Patents
Method and system for dynamically adding advertisements during video playing Download PDFInfo
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- CN103546782B CN103546782B CN201310327506.9A CN201310327506A CN103546782B CN 103546782 B CN103546782 B CN 103546782B CN 201310327506 A CN201310327506 A CN 201310327506A CN 103546782 B CN103546782 B CN 103546782B
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Abstract
The invention discloses a method and a system for dynamically adding advertisements during video playing. The method includes steps of parsing film-source information of a video when the video is played on a client side, and transmitting the parsed film-source information to an advertisement server; enabling the advertisement server to form a corresponding advertisement configuration file corresponding to the received film-source information and feeding the advertisement configuration file to the client side; enabling the client side to parse the advertisement configuration file by the aid of a preset protocol and forming an advertisement queue and an advertisement database corresponding to the advertisement queue; enabling the client side to query the advertisement queue according to playing progress of the video, querying the advertisement database according to an advertisement ID (identity) of an advertisement when the detected current playing progress of the video reaches playing time of the advertisement in the advertisement queue, acquiring corresponding advertisement data, introducing configuration parameters among the advertisement data when the advertisement is created, forming a final advertisement entity and displaying the advertisement entity.
Description
Technical field
The present invention relates to field, more particularly to dynamic addition advertisement during a kind of video playback are realized in android system advertisement
Method and system.
Background technology
At present, the related realization method of advertisement is added to video in android system seldom, even if there is addition phase
The operation of advertisement is closed, is also mostly that the series advertisements adding method cannot root in the static advertising of video playback blocking period addition
Different advertisements are pushed according to the Different Dynamic of piece source contents, while in terms of advertisement shows, because the position of these advertisements and big
Little realized by the xml static topologies of Android, so the advertisement of particular size can only be shown in the middle of screen, because
Experience of the realization of this this series advertisements to user is just as, it is impossible to bring the sensation of novelty to user, while what advertisement was played
Exposure rate is relatively low, and the attention rate of user is not high.
Therefore, prior art has yet to be improved and developed.
The content of the invention
In view of above-mentioned the deficiencies in the prior art, it is an object of the invention to provide dynamic addition advertisement during a kind of video playback
Method and system, it is intended to solve the problems, such as that existing advertisement adding method advertisement exposure rate is low, user's attention rate is low.
Technical scheme is as follows：
A kind of method of dynamic addition advertisement during video playback, wherein, including step：
A, client parse the film source information of the video when video is played, and the film source information for parsing is sent
To Advertisement Server；
B, Advertisement Server form corresponding advertisement configuration file according to the film source information for receiving, and advertisement configuration is literary
Part is back to client；
C, client utilize predetermined protocol analysis advertisement configuration file, and form ad queue and corresponding advertisement
Data base；
D, client inquire about ad queue according to the playing progress rate of video, when the currently playing progress for detecting video is reached
During the reproduction time of the advertisement in ad queue, advertising database is inquired about according to the advertisement ID of the advertisement, obtain corresponding advertisement
Data, and it is when the advertisement is created that the configuration parameter in ad data is incoming, final advertisement entity is formed, and opened up
Show.
The method of dynamic addition advertisement during described video playback, wherein, in step A, call Android platform many
The acquisition Multimedia Metadata method of controlling media play class is obtaining film source information.
The method of dynamic addition advertisement during described video playback, wherein, step D is specifically included：
D1, the mode of the absolute layout provided using Android are laid out to broadcast interface；
D2, the advertisement base layer window for creating unified style, realize loading the animation effect of the advertisement base layer window, and reserve
Content shows differentiation interface；
D3, in carrying advertisement, loading content shows differentiation interface, realizes showing different types of advertisement.
The method of dynamic addition advertisement during described video playback, wherein, step D also includes：
The click event of the advertisement of D4, monitoring users to showing, when user's click advertisement is listened to, shows respective advertisement
Details or jump to the page containing details.
The method of dynamic addition advertisement during described video playback, wherein, comprising a plurality of advertisement letter in the ad queue
Breath, includes and the one-to-one a plurality of ad data of every advertising message, comprising wide in every advertising message in advertising database
ID and reproduction time are accused, is provided with every ad data comprising adline, display location, shown size, ad content
And the configuration parameter of click event.
The method of dynamic addition advertisement during described video playback, wherein, the different types of advertisement includes that picture is wide
Accuse and/or copy.
The system of dynamic addition advertisement during a kind of video playback, wherein, including client and Advertisement Server；The visitor
Family end includes parsing sending module, parsing configuration module, advertising display module, and the Advertisement Server is formed including configuration file
Module；
Parsing sending module, for when video is played, parsing the film source information of the video, and by the film source for parsing
Information is sent to Advertisement Server；
Configuration file forms module, for forming corresponding advertisement configuration file according to the film source information for receiving, and will
Advertisement configuration file is back to client；
Parsing configuration module, for using predetermined protocol analysis advertisement configuration file, and forms ad queue and therewith
Corresponding advertising database；
Advertising display module, for inquiring about ad queue according to the playing progress rate of video, when detecting currently broadcasting for video
When degree of putting into reaches the reproduction time of the advertisement in ad queue, advertising database is inquired about according to the advertisement ID of the advertisement, obtained
Corresponding ad data, and it is when the advertisement is created that the configuration parameter in ad data is incoming, final advertisement entity is formed,
And be shown.
The system of dynamic addition advertisement during described video playback, wherein, the advertising display module includes：
Layout units, the mode of the absolute layout for being provided using Android is laid out to broadcast interface；
Window creation unit, for creating the advertisement base layer window of unified style, realizes loading the advertisement base layer window
Animation effect, and reserved content shows differentiation interface；
Loading unit, in carrying advertisement, loading content to show differentiation interface, realizes that displaying is different types of wide
Accuse.
The system of dynamic addition advertisement during described video playback, wherein, comprising a plurality of advertisement letter in the ad queue
Breath, includes and the one-to-one a plurality of ad data of every advertising message, comprising wide in every advertising message in advertising database
ID and reproduction time are accused, is provided with every ad data comprising adline, display location, shown size, ad content
And the configuration parameter of click event.
Beneficial effect：Film source information is sent to Advertisement Server by the present invention, is generated for film source letter by Advertisement Server
The advertisement configuration file of breath, so can form ad queue and corresponding advertisement number in client according to the advertisement configuration file
According to storehouse, so as to load the advertisement related to film source information in client, present invention achieves in the random time section of video playback
Point addition advertisement, and the present invention in ad content independently of player, even if ad content has been changed, player also without
Code need to be changed, only need to regenerate advertisement configuration file in Advertisement Server is sent to client, reduce code dimension
The complexity of shield.
Description of the drawings
The flow chart of the method preferred embodiment of dynamic addition advertisement when Fig. 1 is a kind of video playback of the invention.
Fig. 2 is the interface schematic diagram of the embodiment of ad queue and corresponding advertising database in the present invention.
The schematic diagram of the specific embodiment of advertisement one added when Fig. 3 is video playback in the present invention.
The structured flowchart of the system preferred embodiment of dynamic addition advertisement when Fig. 4 is a kind of video playback of the invention.
Specific embodiment
The method and system of dynamic addition advertisement when the present invention provides a kind of video playback, to make the purpose of the present invention, skill
Art scheme and effect are clearer, clear and definite, and below the present invention is described in more detail.It should be appreciated that tool described herein
Body embodiment only to explain the present invention, is not intended to limit the present invention.
Fig. 1 is referred to, the method for dynamic addition advertisement when Fig. 1 is a kind of video playback of the invention, it is characterised in that include
Step：
S101, client parse the film source information of the video when video is played, and the film source information for parsing is sent out
Deliver to Advertisement Server；
S102, Advertisement Server form corresponding advertisement configuration file according to the film source information for receiving, and advertisement is matched somebody with somebody
Put file and be back to client；
S103, client utilize predetermined protocol analysis advertisement configuration file, and form ad queue and corresponding
Advertising database；
S104, client inquire about ad queue according to the playing progress rate of video, when the currently playing progress for detecting video
During the reproduction time of the advertisement in arrival ad queue, advertising database is inquired about according to the advertisement ID of the advertisement, obtained corresponding
Ad data, and it is when the advertisement is created that the configuration parameter in ad data is incoming, final advertisement entity is formed, and carry out
Show.
In step S101, video data source is pre-defined, at least one video is included in the video data source,
During video in the player plays video data sources, the film source information of currently playing video is obtained and parses, in Android
In system, class can be controlled by calling Android platform multimedia（MediaPlayer）GetMetadata（Obtain many
Media metadata）Method is obtaining metadata（That is film source information）, the title of video, director are contained in film source information, are sent out
The information such as row time.
After parsing film source information, client sends the film source information for parsing to Advertisement Server, such as by XML
（Extensible markup language）Agreement is sent to Advertisement Server.
In step s 102, Advertisement Server is received after film source information, will generate advertisement configuration text for film source information
Part, is then sent to client by advertisement configuration file.
The advertisement configuration file is generated for film source information, and the content of advertisement configuration file can be some advertisements
URL, and the advertisement that the advertisement configuration file is configured is associated with video content, such as in certain video playback mistake
Certain time period is shown automobile in journey, then the advertisement of configuration is probably the advertisement related to automobile, if certain time period
It is shown that computer, then the advertisement of configuration is probably the advertisement related to computer.And the advertisement configuration file further comprises
The information such as the reproduction time of each advertisement, so can be seamlessly connected with the content of video playback, be beneficial to excite the exposure of advertisement
Rate.In the present embodiment, it is to be based on some popular films or regard that the advertisement of advertisement configuration file configuration is associated with video content
Frequently, due to the quantity of silver screen hits or video be it is limited, typically only several or more than ten, thus can first preview these heat
Door film or video, then obtaining can add the time period of relevant advertisements, or is obtained from network according to film source information and can be added
Plus the time period of advertisement, and these related advertisements are configured by Advertisement Server, to improve the degree of association of addition advertisement.
In step s 103, client is received after advertisement configuration file, by according to the association defined with Advertisement Server
Discuss to parse advertisement configuration file, and form ad queue and corresponding advertising database.
Illustrate, as shown in Fig. 2 it is an ad queue, a plurality of advertising message is included in the ad queue, extensively
Accuse and include in data base and the one-to-one a plurality of ad data of every advertising message, in every advertising message comprising advertisement ID with
And corresponding reproduction time, comprising adline, display location, display size, ad content and point in every ad data
Hit event.The adline includes display advertising and text advertisements.
In step S104, client can according to the playing progress rate of video to inquire about ad queue in whether carrying advertisement
Advertisement in queue, such as in embodiment as shown in Figure 2, when video playback to 1:During 30 moment, ad queue is inquired
In loading in need advertisement, so corresponding ad data only need to be obtained from advertising database, and show corresponding
Advertisement.
Specifically, step S104 can be refined as following steps：
S201, the mode of the absolute layout provided using Android are laid out to broadcast interface；
S202, the advertisement base layer window for creating unified style, realize loading the animation effect of the advertisement base layer window, and in advance
Content is stayed to show differentiation interface；
S203, in carrying advertisement, loading content shows differentiation interface, realizes showing different types of advertisement；
The click event of the advertisement of S204, monitoring users to showing, when user's click advertisement is listened to, shows corresponding wide
The details of announcement jump to the page containing details.
Above-mentioned steps are specifically described below.
Because the advertisement of video loading is divided into display advertising and the class of text advertisements two, this two series advertisements is only in display content
On difference, and in display location, show and can unify to treat in size, click event, so can adopt to audience
Self-defining commercial paper being described, as parent realize by self-defining commercial paper, and display advertising and text advertisements are used as son
The Similar integral parent, and realize that the content of itself shows, advertisement parent and its subclass realize that process has：
The AbsoluteLayout provided using Android platform（Absolute layout）Mode, relative to Android platform
The mode of the relative placement of offer, absolute layout can be realized adding advertisement control in screen optional position, and specifically can use should
The parameter of absolute layout：AbsoluteLayout.LayoutParams.x and AbsoluteLayout.LayoutParams.y can
To navigate to the arbitrary coordinate on broadcast interface, the advertisement Similar integral layout realizes the interface layout in screen optional position, from
And realize dynamically adding the advertisement control of arbitrary size in screen optional position.
In order to realize the unification of advertisement windows whole style and the differentiation of display content, self-defining commercial paper creates system
The advertisement base layer window of one style, and realize loading the animation effect of the advertisement base layer window, for example create circular, square wide
Base layer window and some other title are accused, the different types of advertisement of these styles can be shared.Meanwhile, the present invention also reserves interior
Hold and show differentiation interface addView（）, for realizing the display of different type advertisement, display advertising and text advertisements are weighed respectively
New loading content shows differentiation interface addView（）, you can exhibiting pictures advertisement and text advertisements are realized, wherein, picture is wide
That what is accused is embodied as addView（ImageView bitmap）, text advertisements are addView（TextView textview）.
It is user for responding the click event of user in addition, being also provided with the callback events of user's click in the present invention
Show more detailed advertising message, setOnClickListener can be utilized in the initialized constructed fuction of commercial paper（）Come
The monitoring of registration click event, when the click event for listening to advertisement of the user to showing, then by realizing
OnClickListener（Click event）Come the details or jump page of display advertisement to show more detailed advertisement
Information.The mode for showing details can be that browser is realized or started by pop-up box to open advertisement named web page
To realize.
In carrying advertisement, specifically video can be obtained using the interface of the currently playing progress of acquisition of Mediaplayer
Currently playing progress, while inquiring about the next one in ad queue needs the reproduction time of advertisement to play, it is currently playing enter
When degree reaches the reproduction time, just corresponding ad data, advertisement number are obtained from advertising database according to the advertisement ID of advertisement
The configuration ginseng of the information such as size, ad content and click event is provided with including adline, display location, shown according in
Number, then shows corresponding advertisement when advertisement is created by the advertisement entity that the incoming formation of configuration parameter is final.
Illustrate, as shown in figure 3, it is the advertisement specific embodiment of an addition, the automobile on right side is in video in figure
Certain time period occur, dynamic text advertisements can be also added to the upper right side of automobile, if user is to this advertising message sense
Interest, can click on and check details；Lower left shows a secondary display advertising in figure, and clicking on the display advertising will jump to phase
Close the purchase page.So in video display process, the picture or text of arbitrary size are achieved that in screen optional position, generated
This advertising message.
Based on said method, the system of dynamic addition advertisement when the present invention also provides a kind of video playback, as shown in figure 4,
It includes client 100 and Advertisement Server 200；The client 100 includes parsing sending module 110, parsing configuration mould
Block 120, advertising display module 130, the Advertisement Server 200 includes that configuration file forms module 210；
Parsing sending module 110, for when video is played, parsing the film source information of the video, and will parse
Film source information is sent to Advertisement Server；
Configuration file forms module 210, for forming corresponding advertisement configuration file according to the film source information for receiving, and
Advertisement configuration file is back to into client；
Parsing configuration module 120, for using predetermined protocol analysis advertisement configuration file, and formed ad queue and with
Corresponding advertising database；
Advertising display module 130, for inquiring about ad queue according to the playing progress rate of video, when detecting the current of video
When playing progress rate reaches the reproduction time of the advertisement in ad queue, advertising database is inquired about according to the advertisement ID of the advertisement, obtained
Corresponding ad data is taken, and it is when the advertisement is created that the configuration parameter in ad data is incoming, form final advertisement reality
Body, and be shown.
Further, the advertising display module 130 includes：
Layout units, the mode of the absolute layout for being provided using Android is laid out to broadcast interface；
Window creation unit, for creating the advertisement base layer window of unified style, realizes loading the advertisement base layer window
Animation effect, and reserved content shows differentiation interface；
Loading unit, in carrying advertisement, reloading content differentiation interface is shown, realizes showing different type
Advertisement；
Monitoring unit, for the click event of advertisement of the monitoring users to showing, when user's click advertisement is listened to, exhibition
Show the details of respective advertisement or jump to the page containing details.
A plurality of advertising message is included in the ad queue, is included in advertising database and is corresponded with every advertising message
A plurality of ad data, comprising advertisement ID and reproduction time in every advertising message, be provided with every ad data and include
Adline, display location, the configuration parameter for showing size, ad content and click event.
It is described in detail in method above with regard to the ins and outs of above-mentioned modular unit, therefore repeats no more.
In sum, film source information is sent to Advertisement Server by the present invention, is generated for film source letter by Advertisement Server
The advertisement configuration file of breath, so can form ad queue and corresponding advertisement number in client according to the advertisement configuration file
According to storehouse, so as to load the advertisement related to film source information in client, present invention achieves in the random time section of video playback
Point addition advertisement, and the present invention in ad content independently of player, even if ad content has been changed, player also without
Code need to be changed, only need to regenerate advertisement configuration file in Advertisement Server is sent to client, reduce code dimension
The complexity of shield.
It should be appreciated that the application of the present invention is not limited to above-mentioned citing, and for those of ordinary skills, can
To be improved according to the above description or be converted, all these modifications and variations should all belong to the guarantor of claims of the present invention
Shield scope.
Claims (7)
1. a kind of method that dynamic adds advertisement during video playback, it is characterised in that including step：
A, client parse the film source information of the video when video is played, and the film source information for parsing is sent to wide
Accuse server；
B, Advertisement Server form corresponding advertisement configuration file according to the film source information for receiving, and advertisement configuration file is returned
It is back to client；
C, client utilize predetermined protocol analysis advertisement configuration file, and form ad queue and corresponding ad data
Storehouse；
D, client inquire about ad queue according to the playing progress rate of video, when the currently playing progress for detecting video reaches advertisement
During the reproduction time of the advertisement in queue, advertising database is inquired about according to the advertisement ID of the advertisement, obtains corresponding ad data,
And it is when the advertisement is created that the configuration parameter in ad data is incoming, final advertisement entity is formed, and be shown；
Step D is specifically included：
D1, the mode of the absolute layout provided using Android are laid out to broadcast interface；
D2, the advertisement base layer window for creating unified style, realize loading the animation effect of the advertisement base layer window, and reserved content
Show differentiation interface；
D3, in carrying advertisement, loading content shows differentiation interface, realizes showing different types of advertisement.
2. the method that dynamic adds advertisement during video playback according to claim 1, it is characterised in that in step A,
The acquisition Multimedia Metadata method of Android platform multimedia control class is called obtaining film source information.
3. the method that dynamic adds advertisement during video playback according to claim 1, it is characterised in that step D is also
Including：
The click event of the advertisement of D4, monitoring users to showing, when user's click advertisement is listened to, shows the detailed of respective advertisement
Thin information jumps to the page containing details.
4. the method that dynamic adds advertisement during video playback according to claim 3, it is characterised in that the ad queue
In include a plurality of advertising message, include in advertising database and the one-to-one a plurality of ad data of every advertising message, per bar
Comprising advertisement ID and reproduction time in advertising message, it is provided with every ad data comprising adline, display location, shows
Show size, ad content and click on the configuration parameter of event.
5. the method that dynamic adds advertisement during video playback according to claim 1, it is characterised in that the different type
Advertisement include display advertising and/or copy.
6. the system that dynamic adds advertisement during a kind of video playback, it is characterised in that including client and Advertisement Server；Institute
Stating client includes parsing sending module, parsing configuration module, advertising display module, and the Advertisement Server includes configuration file
Form module；
Parsing sending module, for when video is played, parsing the film source information of the video, and by the film source information for parsing
Send to Advertisement Server；
Configuration file forms module, for forming corresponding advertisement configuration file according to the film source information that receives, and by advertisement
Configuration file is back to client；
Parsing configuration module, for using predetermined protocol analysis advertisement configuration file, and forms ad queue and corresponds to therewith
Advertising database；
Advertising display module, for according to the playing progress rate of video inquire about ad queue, when detect video it is currently playing enter
When degree reaches the reproduction time of the advertisement in ad queue, advertising database is inquired about according to the advertisement ID of the advertisement, obtain correspondence
Ad data, it is and when the advertisement is created that the configuration parameter in ad data is incoming, form final advertisement entity, go forward side by side
Row shows；
The advertising display module includes：
Layout units, the mode of the absolute layout for being provided using Android is laid out to broadcast interface；
Window creation unit, for creating the advertisement base layer window of unified style, realizes loading the animation of the advertisement base layer window
Effect, and reserved content shows differentiation interface；
Loading unit, in carrying advertisement, loading content to show differentiation interface, realizes showing different types of advertisement.
7. the system that dynamic adds advertisement during video playback according to claim 6, it is characterised in that the ad queue
In include a plurality of advertising message, include in advertising database and the one-to-one a plurality of ad data of every advertising message, per bar
Comprising advertisement ID and reproduction time in advertising message, it is provided with every ad data comprising adline, display location, shows
Show size, ad content and click on the configuration parameter of event.
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| CN103152621A (en) * | 2013-02-27 | 2013-06-12 | 四三九九网络股份有限公司 | Configuration method, displaying method and playing method of recommended video |
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