CN109309852B - Video advertisement processing method, terminal and medium - Google Patents

Video advertisement processing method, terminal and medium Download PDF

Info

Publication number
CN109309852B
CN109309852B CN201811314798.1A CN201811314798A CN109309852B CN 109309852 B CN109309852 B CN 109309852B CN 201811314798 A CN201811314798 A CN 201811314798A CN 109309852 B CN109309852 B CN 109309852B
Authority
CN
China
Prior art keywords
advertisement
user
closing
instruction
terminal
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201811314798.1A
Other languages
Chinese (zh)
Other versions
CN109309852A (en
Inventor
杨富山
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CN201811314798.1A priority Critical patent/CN109309852B/en
Publication of CN109309852A publication Critical patent/CN109309852A/en
Application granted granted Critical
Publication of CN109309852B publication Critical patent/CN109309852B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/441Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
    • H04N21/4415Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4627Rights management associated to the content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Health & Medical Sciences (AREA)
  • Computer Security & Cryptography (AREA)
  • Biomedical Technology (AREA)
  • General Health & Medical Sciences (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The application provides a video advertisement processing method, a terminal and a medium, wherein the method comprises the steps of obtaining authorization information of a user when the user logs in a video player; setting an instruction database, wherein a plurality of operation instructions are stored in the instruction database; reading advertisements to be delivered from the queues to be delivered of authorized users for advertisement delivery; when a closing instruction obtained by a playing interface of the user operation terminal is received in the advertisement putting process, comparing the closing instruction with the instruction database; and if the same operation instruction as the closing instruction exists in the instruction database, closing the advertisement being played. The user can receive the closing instruction through the playing interface, and the advertisement being played can be closed, so that the interestingness of closing the advertisement is increased, the touch technology is more reasonably applied to the internet video advertisement interface, the advertisement skipping after paying is changed into the advertisement skipping without charge, the operability and experience of the user are improved, and the certain popularity of products in the advertisement is improved.

Description

Video advertisement processing method, terminal and medium
Technical Field
The application belongs to the technical field of information, and particularly relates to a video advertisement processing method, a terminal and a medium.
Background
Existing applications prefer to insert advertisements during use by the user, thereby increasing advertising revenue for the operator, particularly for video players. The existing video players can choose to insert advertisements before and during the playing of the video. The hottest film has the longest commercial break, and some commercials can be played in a single time of up to 2 minutes. Some hot-cut films will have commercials inserted 2-3 times during the playing process.
After the user needs to charge the member fee every month to become a member, the video player can automatically shield the advertisement for the member, although the user is free from the trouble of the advertisement, the user needs to pay, and the experience of the user is reduced.
Disclosure of Invention
Aiming at the defects in the prior art, the video advertisement processing method, the terminal and the medium are provided, and operability and experience of a user are improved.
In a first aspect, a method for processing video advertisements includes:
when a user logs in a video player, acquiring authorization information of the user;
setting an instruction database, wherein a plurality of operation instructions are stored in the instruction database;
reading advertisements to be delivered from the queues to be delivered of authorized users for advertisement delivery;
when a closing instruction obtained by a playing interface of the user operation terminal is received in the advertisement putting process, comparing the closing instruction with the instruction database;
and if the same operation instruction as the closing instruction exists in the instruction database, closing the advertisement being played.
Preferably, the closing instruction includes a cross symbol or a text drawn on the playing interface by the user.
Preferably, an operation window is arranged on the playing interface;
the receiving of the closing instruction obtained from the play interface of the user operation terminal in the advertisement putting process specifically includes:
when detecting that a finger of a user clicks an operation window on a terminal, starting to acquire a closing instruction, and recording a sliding running track of the finger of the user on the operation window in real time;
and when the time that the finger leaves the operation window is detected to exceed the preset pause time, finishing acquiring a closing instruction, and defining the recorded running track as the closing instruction.
Preferably, the operation window is arranged in the middle of the playing interface.
Preferably, after the closing the advertisement being played, the method further comprises:
counting the advertisement types of the authorized users for closing the advertisements;
when detecting that the number of advertisements for closing an advertisement type by an authorized user reaches a preset closing number upper limit, defining the advertisement type as a dislike type of the user;
and removing the advertisements to be delivered which accord with the dislike type from the queue to be delivered of the user.
Preferably, after the advertisement to be delivered meeting the dislike type is removed from the queue to be delivered of the user, the method further includes:
receiving interested advertisement types set by authorized users;
and selecting the advertisements to be launched which accord with the types of the interested advertisements from the queues to be launched of the users for launching.
Preferably, after the reading of the advertisement to be delivered from the queue to be delivered of the authorized user for advertisement delivery, before the receiving of the closing instruction obtained by the operation of the play interface of the user terminal in the advertisement delivery process, the method further includes:
in the advertisement putting process, a gravity sensor of the terminal is used for recording the moving track of the terminal on the space in real time;
and if the operation instruction which is consistent with the recorded moving track exists in the instruction database, closing the advertisement which is played.
Preferably, the movement trajectory includes a roll or a shake.
In a second aspect, a terminal comprises a processor, an input device, an output device, and a memory, the processor, the input device, the output device, and the memory being interconnected, wherein the memory is configured to store a computer program, the computer program comprising program instructions, and the processor is configured to invoke the program instructions to perform the method of the first aspect.
In a third aspect, a computer-readable storage medium stores a computer program comprising program instructions which, when executed by a processor, cause the processor to perform the method of the first aspect.
According to the technical scheme, the video advertisement processing method, the terminal and the medium, the user can close the advertisement being played by receiving the closing instruction through the playing interface, the interestingness of closing the advertisement is increased, the touch technology is more reasonably applied to the internet video advertisement interface, the paid skipping of the advertisement is changed into the free skipping of the advertisement, the operability and experience of the user are improved, and the certain popularity of products in the advertisement is improved.
Drawings
In order to more clearly illustrate the detailed description of the present application or the technical solutions in the prior art, the drawings that are needed in the detailed description of the present application or the technical solutions in the prior art will be briefly described below. Throughout the drawings, like elements or portions are generally identified by like reference numerals. In the drawings, elements or portions are not necessarily drawn to scale.
Fig. 1 is a flowchart of a video advertisement processing method according to an embodiment of the present application.
Fig. 2 is a flowchart for determining a dislike type according to an embodiment of the present disclosure.
Fig. 3 is a flowchart for determining a type of an advertisement of interest according to an embodiment of the present application.
Fig. 4 is a flowchart of closing an advertisement according to the second embodiment of the present application.
Fig. 5 is a flowchart of another advertisement closing method provided in the second embodiment of the present application.
Fig. 6 is a block diagram of a terminal according to a fourth embodiment of the present application.
Detailed Description
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. The following examples are merely used to more clearly illustrate the technical solutions of the present application, and therefore are only examples, and the protection scope of the present application is not limited thereby. It is to be noted that, unless otherwise specified, technical or scientific terms used herein shall have the ordinary meaning as understood by those skilled in the art to which this application belongs.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
In particular implementations, the terminals described in embodiments of the present application include, but are not limited to, other portable devices such as mobile phones, laptop computers, or tablet computers having touch sensitive surfaces (e.g., touch screen displays and/or touch pads). It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or touchpad).
In the discussion that follows, a terminal that includes a display and a touch-sensitive surface is described. However, it should be understood that the terminal may include one or more other physical user interface devices such as a physical keyboard, mouse, and/or joystick.
The terminal supports various applications, such as one or more of the following: a drawing application, a presentation application, a word processing application, a website creation application, a disc burning application, a spreadsheet application, a gaming application, a telephone application, a video conferencing application, an email application, an instant messaging application, an exercise support application, a photo management application, a digital camera application, a web browsing application, a digital music player application, and/or a digital video player application.
Various applications that may be executed on the terminal may use at least one common physical user interface device, such as a touch-sensitive surface. One or more functions of the touch-sensitive surface and corresponding information displayed on the terminal can be adjusted and/or changed between applications and/or within respective applications. In this way, a common physical architecture (e.g., touch-sensitive surface) of the terminal can support various applications with user interfaces that are intuitive and transparent to the user.
The first embodiment is as follows:
a video advertisement processing method, as shown in fig. 1, comprising:
s1: when a user logs in a video player, acquiring authorization information of the user;
specifically, the user can become an authorized user by registering a user account of the video player. The registration needs to provide the relevant information of the user, such as the mobile phone number, the identification number, the name, etc. After the user is registered, the user can become an authorized user without charging money.
S2: setting an instruction database, wherein a plurality of operation instructions are stored in the instruction database;
specifically, the operation instruction is set by the user, and the corresponding operation instruction is set according to the way the user wants to close the advertisement. The operation instruction may be text information, audio information, image information, video information, or the like.
S3: reading advertisements to be delivered from the queues to be delivered of authorized users for advertisement delivery;
specifically, the advertisements to be delivered are sequentially queued and stored in the queue to be delivered. When an advertisement is put each time, the next advertisement to be put needs to be read from the queue to be put for putting.
S4: when a closing instruction obtained by a playing interface of the user operation terminal is received in the advertisement putting process, comparing the closing instruction with the instruction database;
specifically, the user obtains the closing instruction by touching the playing interface with a finger, and in addition, the closing instruction may also be a voice signal and is acquired by the terminal. Or image signals acquired by the terminal. Preferably, the closing instruction provided by the present embodiment includes a cross symbol or a text drawn on the playing interface by the user. I.e., the user can draw cross-symbols ("X") or text ("go, no, big, small", etc.) on the play interface. The user can set the setting according to own preference. And if the user sets the operation instruction for skipping the advertisement to draw the cross symbol, skipping the advertisement when detecting that the user draws the cross symbol on the playing interface.
S5: and if the same operation instruction as the closing instruction exists in the instruction database, closing the advertisement being played.
According to the method, the user can close the advertisement being played by receiving the closing instruction through the playing interface, so that the interestingness of closing the advertisement is increased, the touch technology is more reasonably applied to the internet video advertisement interface, the paid skipping of the advertisement is changed into the free skipping of the advertisement, the operability and experience of the user are improved, and the certain popularity of products in the advertisement is improved.
The method is also used for receiving instructions through the playing interface, watching the film free of charge in advance, watching the film without downloading a client and the like. When the tasks executed are different, the corresponding instructions are different. And when the received user instruction is consistent with an operation instruction, executing the requirement corresponding to the operation instruction.
Besides, the method of the embodiment also has a big data analysis function.
After the closing the advertisement being played, referring to fig. 2, the method further includes:
s11: counting the advertisement types of the authorized users for closing the advertisements;
specifically, the advertisement types include daily supplies, bedclothes, foods, clothes, shoes, cosmetics, and the like. When a user closes an advertisement, the advertisement type of the advertisement is recorded.
S12: when detecting that the number of advertisements for closing an advertisement type by an authorized user reaches a preset closing number upper limit, defining the advertisement type as a dislike type of the user;
specifically, if the number of advertisements of an advertisement type closed by the user reaches the upper limit of the closed number, the advertisement category is indicated to be closed by a larger number of advertisements, and the user is not interested in the advertisement of the type. The upper limit of the closing quantity is set by an operator, and can be 50 times, 100 times, 200 times and the like.
S13: and removing the advertisements to be delivered which accord with the dislike type from the queue to be delivered of the user.
Specifically, after the advertisement types that the user dislikes are determined, the advertisement of the type is not pushed when the advertisement is pushed to the user next time. For example, after the number of advertisements for closing food reaches 100 times, the advertisements for food are not pushed to the user. By adopting the method to push the advertisement, the advertisement can be pushed to the real potential user, and the benefit of advertisement propaganda is improved.
Besides screening out advertisements which are not interested by the user, the method can also screen out advertisements which are interested by the user and emphatically push the advertisements to the user. After the method removes the advertisement to be delivered which meets the dislike type from the queue to be delivered of the user, referring to fig. 3, the method further includes:
s21: receiving interested advertisement types set by authorized users;
specifically, the user can set interested advertisements by himself, for example, advertisements that the user likes clothes, shoes and cosmetics, and the interested advertisement types can be set as clothes, shoes and cosmetics.
S22: and selecting the advertisements to be launched which accord with the types of the interested advertisements from the queues to be launched of the users for launching.
Specifically, when the user sets the advertisement type of interest, the advertisement of the category may be pushed to the user with emphasis. For example, when the user sets the advertisement type of interest to clothes, shoes, and cosmetics, the advertisement of the clothes, shoes, and cosmetics is emphasized to be pushed to the user when the advertisement pushing is performed.
Example two:
embodiment two is to add two methods for closing the advertisement on the basis of embodiment one.
Firstly, referring to fig. 4, an operation window is arranged on the playing interface;
the receiving of the closing instruction obtained by the user operating the playing interface in the advertisement putting process specifically includes:
s31: when detecting that a finger of a user clicks an operation window on a terminal, starting to acquire a closing instruction, and recording a sliding running track of the finger of the user on the operation window in real time;
s32: and when the time that the finger leaves the operation window is detected to exceed the preset pause time, finishing acquiring a closing instruction, and defining the recorded running track as the closing instruction.
Specifically, the method includes recording a running track of a finger in real time when a user starts to touch a playing interface, and defining the running track from the start of touching the playing interface to the current time as a closing instruction when the finger leaves an operation window for a time exceeding a set time and the user instruction input is considered to be finished. The operation window is used for limiting the range of effective input, the track of the finger sliding in the operation window is the effective running track, and if the finger slides out of the operation window, the finger is considered to leave the operation window. The pause time is set by the operator and can be 2-5 seconds.
Preferably, the operation window is arranged in the middle of the playing interface.
Secondly, referring to fig. 5, after the method reads the advertisement to be delivered from the queue to be delivered of the authorized user for advertisement delivery, before the method receives a close instruction obtained by a play interface of the user operation terminal during advertisement delivery, the method further includes:
s41: in the advertisement putting process, a gravity sensor of the terminal is used for recording the moving track of the terminal on the space in real time;
s42: and if the operation instruction which is consistent with the recorded moving track exists in the instruction database, closing the advertisement which is played.
Specifically, the user can close the advertisement by moving the operation terminal in the space, for example, the advertisement being played can be closed by turning the mobile phone over, or the advertisement being played can be closed by shaking the mobile phone, so that the interest is improved. The moving track of the terminal in space is obtained through a gravity sensor arranged on the terminal, the gravity sensor is used for detecting the moving position of the terminal, and the moving track is defined according to the moving position of the terminal.
For the sake of brief description, the method provided in the embodiments of the present application may refer to the corresponding contents in the foregoing method embodiments.
Example three:
the first embodiment provides a method that includes a step of determining the advertisement type of interest to the user by counting the number of times the advertisement is turned off, but the above steps are simple in judgment logic, and therefore a third embodiment provides a step of analyzing the advertisement type of interest to the user by using an artificial fish swarm algorithm. An Artificial Fish school Algorithm (AFSA for short) is a group intelligent optimization Algorithm based on animal behaviors, which is newly proposed by national scholars in LieLei, Shaozhijiang and Qianyuan. The algorithm is simple and easy to implement, has good capability of obtaining a global extreme value and avoiding trapping in a local extreme value, has certain self-adaption capability to a search space, is insensitive to initial value and parameter selection, and has strong robustness and good convergence performance.
The analysis method comprises the following steps:
a: and constructing a plurality of artificial fishes with the advertisement information according to the classification variable of the advertisement information of the advertisement.
And obtaining classification variables of the advertisement information, and randomly initializing the upper bound and the lower bound of all states of the artificial fish in the effective interval of the classification variables to generate N similar artificial fishes to represent N advertisements.
B: and calculating the adaptive value of each artificial fish and updating the bulletin board.
C: and dynamically setting the artificial fish searching visual field.
D: and each artificial fish simulates foraging behavior, rear-end collision behavior and clustering behavior respectively.
1) And setting the central position of the artificial fish swarm.
And calculating the central position of the cluster, and respectively taking the average value of the upper and lower bounds of each dimension of the state of all the artificial fishes in the cluster.
2) Simulating the foraging behavior of the artificial fish.
3) Simulating the clustering behavior of artificial fish.
4) Simulating the rear-end collision behavior of the artificial fish.
E: updating the bulletin board after each artificial fish passes through foraging behavior, herding behavior or rear-end collision behavior;
specifically, after each action of the artificial fish, the adaptive value of the artificial fish and the adaptive value of the bulletin board are checked, and if the artificial fish is better than the bulletin board, the artificial fish is replaced by the bulletin board.
F: if the termination condition is satisfied, outputting the optimal advertisement.
Specifically, if a preset termination condition (e.g., an iteration stop condition) is met, the artificial fish in the bulletin board is the optimal advertisement, i.e., the advertisement with the best advertisement benefit, otherwise, the step C is returned to continue to be executed.
In addition, the method of the third embodiment further includes a step of closing the advertisement by face recognition on the basis of the first embodiment, and includes:
acquiring a face image in real time;
processing the face image, extracting a face contour in the face image, and defining an area in the face contour as a face area;
specifically, since the expression needs to be extracted in the face area of the user, in order to extract the expression of the user more accurately in the following, the face contour in the face image needs to be drawn first.
When an expression acquisition instruction is received, generating an acquisition window in the face area; defining the image in the acquisition window as an expression image;
and carrying out image processing on the expression image, and closing the advertisement being played when the expression image is consistent with a preset closing expression.
Specifically, the expression of the user is collected through a collection window. Therefore, the user can add expression recognition on the basis of face recognition, and after the face of the user is recognized, whether the expression of the user is consistent with a preset expression or not needs to be recognized, such as blinking, tongue opening, glaring or mouth distortion. This improves the interest of the player.
For the sake of brief description, the method provided in the embodiments of the present application may refer to the corresponding contents in the foregoing method embodiments.
Example four:
a terminal, see fig. 6, comprising a processor 801, an input device 802, an output device 803 and a memory 804, the processor 801, the input device 802, the output device 803 and the memory 804 being interconnected via a bus 805, wherein the memory 804 is configured to store a computer program comprising program instructions, and the processor 801 is configured to invoke the program instructions to perform the method according to embodiments one to three.
It should be understood that in the embodiments of the present Application, the Processor 801 may be a Central Processing Unit (CPU), and the Processor may be other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, a discrete hardware component, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The input device 802 may include a touch pad, a fingerprint sensor (for collecting fingerprint information of a user and direction information of the fingerprint), a microphone, etc., and the output device 803 may include a display (LCD, etc.), a speaker, etc.
The memory 804 may include both read-only memory and random access memory, and provides instructions and data to the processor 801. A portion of the memory 804 may also include non-volatile random access memory. For example, the memory 804 may also store device type information.
For a brief description, the embodiments of the present application do not refer to the corresponding contents in the foregoing method embodiments.
Example five:
a computer-readable storage medium, storing a computer program comprising program instructions, which when executed by a processor, cause the processor to perform the method of embodiments one to three.
The computer readable storage medium may be an internal storage unit of the terminal according to any of the foregoing embodiments, for example, a hard disk or a memory of the terminal. The computer readable storage medium may also be an external storage device of the terminal, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like provided on the terminal. Further, the computer-readable storage medium may also include both an internal storage unit and an external storage device of the terminal. The computer-readable storage medium is used for storing the computer program and other programs and data required by the terminal. The computer readable storage medium may also be used to temporarily store data that has been output or is to be output.
For the sake of brief description, the media provided in the embodiments of the present application, and portions of the embodiments that are not mentioned in the description, refer to the corresponding contents in the foregoing method embodiments.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the present disclosure, and the present disclosure should be construed as being covered by the claims and the specification.

Claims (6)

1. A method for processing video advertisements, comprising:
when a user logs in a video player, acquiring authorization information of the user;
setting an instruction database, wherein a plurality of operation instructions are stored in the instruction database;
reading advertisements to be delivered from the queues to be delivered of authorized users for advertisement delivery;
when a closing instruction obtained by a playing interface of the user operation terminal is received in the advertisement putting process, comparing the closing instruction with the instruction database;
if the same operation instruction as the closing instruction exists in the instruction database, closing the advertisement being played;
the closing instruction comprises a cross symbol or a character drawn on a playing interface by a user;
after the closing of the advertisement being played, the method further comprises:
counting the advertisement types of the authorized users for closing the advertisements;
when detecting that the number of advertisements for closing an advertisement type by an authorized user reaches a preset closing number upper limit, defining the advertisement type as a dislike type of the user;
removing the advertisement to be delivered which accords with the dislike type from the queue to be delivered of the user;
an operation window is arranged on the playing interface;
the receiving of the closing instruction obtained from the play interface of the user operation terminal in the advertisement putting process specifically includes:
when detecting that a finger of a user clicks an operation window on a terminal, starting to acquire a closing instruction, and recording a sliding running track of the finger of the user on the operation window in real time;
when the time that the finger leaves the operation window is detected to exceed the preset pause time, finishing collecting a closing instruction, and defining a recorded running track as the closing instruction;
after the advertisement to be delivered is read from the queue to be delivered of the authorized user for advertisement delivery, before a closing instruction obtained by operating a play interface of the user terminal is received in the advertisement delivery process, the method further includes:
in the advertisement putting process, a gravity sensor of the terminal is used for recording the moving track of the terminal on the space in real time;
and if the operation instruction which is consistent with the recorded moving track exists in the instruction database, closing the advertisement which is played.
2. The video advertisement processing method of claim 1,
the operation window is arranged in the middle of the playing interface.
3. The video advertisement processing method of claim 1,
after the advertisements to be delivered which are in line with the dislike types are removed from the queue to be delivered of the user, the method further comprises the following steps:
receiving interested advertisement types set by authorized users;
and selecting the advertisements to be launched which accord with the types of the interested advertisements from the queues to be launched of the users for launching.
4. The video advertisement processing method of claim 1,
the movement track comprises turning or shaking.
5. A terminal, comprising a processor, an input device, an output device, and a memory, the processor, the input device, the output device, and the memory being interconnected, wherein the memory is configured to store a computer program comprising program instructions, the processor being configured to invoke the program instructions to perform the method of any of claims 1-4.
6. A computer-readable storage medium, characterized in that the computer storage medium stores a computer program comprising program instructions that, when executed by a processor, cause the processor to perform the method according to any of claims 1-4.
CN201811314798.1A 2018-11-06 2018-11-06 Video advertisement processing method, terminal and medium Active CN109309852B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201811314798.1A CN109309852B (en) 2018-11-06 2018-11-06 Video advertisement processing method, terminal and medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201811314798.1A CN109309852B (en) 2018-11-06 2018-11-06 Video advertisement processing method, terminal and medium

Publications (2)

Publication Number Publication Date
CN109309852A CN109309852A (en) 2019-02-05
CN109309852B true CN109309852B (en) 2022-05-27

Family

ID=65221797

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201811314798.1A Active CN109309852B (en) 2018-11-06 2018-11-06 Video advertisement processing method, terminal and medium

Country Status (1)

Country Link
CN (1) CN109309852B (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111679776B (en) * 2020-06-10 2022-06-14 Oppo广东移动通信有限公司 Advertisement playing control method and device, electronic device and storage medium
CN112905081B (en) * 2021-03-19 2023-01-31 上海掌门科技有限公司 Method, device, medium and program product for displaying presence information
CN113242454B (en) * 2021-03-31 2023-05-12 深圳市鹰硕技术有限公司 Account management method, device and system based on virtual view and storage medium
CN115879574A (en) * 2021-09-27 2023-03-31 华为技术有限公司 Health management method, related device and communication system
CN114339418A (en) * 2021-12-31 2022-04-12 深圳市雷鸟网络传媒有限公司 Advertisement playing method and device of television program, computer equipment and storage medium

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102685550A (en) * 2011-04-14 2012-09-19 天脉聚源(北京)传媒科技有限公司 Network video advertisement placing method and system
CN103546782A (en) * 2013-07-31 2014-01-29 Tcl集团股份有限公司 Method and system for dynamically adding advertisements during video playing
CN103729784A (en) * 2014-01-26 2014-04-16 合一信息技术(北京)有限公司 Interactive advertisement management method and system
CN107864403A (en) * 2016-09-22 2018-03-30 中兴通讯股份有限公司 The method, apparatus and system of a kind of commercial breaks

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140149916A1 (en) * 2012-11-28 2014-05-29 SoMo Audience Corp. Content manipulation using swipe gesture recognition technology

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102685550A (en) * 2011-04-14 2012-09-19 天脉聚源(北京)传媒科技有限公司 Network video advertisement placing method and system
CN103546782A (en) * 2013-07-31 2014-01-29 Tcl集团股份有限公司 Method and system for dynamically adding advertisements during video playing
CN103729784A (en) * 2014-01-26 2014-04-16 合一信息技术(北京)有限公司 Interactive advertisement management method and system
CN107864403A (en) * 2016-09-22 2018-03-30 中兴通讯股份有限公司 The method, apparatus and system of a kind of commercial breaks

Also Published As

Publication number Publication date
CN109309852A (en) 2019-02-05

Similar Documents

Publication Publication Date Title
CN109309852B (en) Video advertisement processing method, terminal and medium
CN109286850B (en) Video annotation method and terminal based on bullet screen
CN109788345B (en) Live broadcast control method and device, live broadcast equipment and readable storage medium
CN111353068A (en) Video recommendation method and device
CN110222256B (en) Information recommendation method and device and information recommendation device
CN113115099A (en) Video recording method and device, electronic equipment and storage medium
US9589296B1 (en) Managing information for items referenced in media content
CN111258484A (en) Video playing method and device, electronic equipment and storage medium
CN108256537A (en) A kind of user gender prediction method and system
CN109308334A (en) Information recommendation method and device, search engine system
CN108460651A (en) Vehicle recommends method and device
CN113506124B (en) Method for evaluating media advertisement putting effect in intelligent business district
CN108563713B (en) Keyword rule generation method and device and electronic equipment
CN114238618A (en) Information pushing method, electronic equipment and storage medium
CN107688587B (en) Media information display method and device
CN108805606B (en) Internet advertisement device and method
CN115834959B (en) Video recommendation information determining method and device, electronic equipment and medium
CN110012321B (en) Method and device for putting video advertisement positions
CN108769730B (en) Video playing method and device, computing equipment and storage medium
CN113077295B (en) Advertisement graded delivery method based on user terminal, user terminal and storage medium
CN113254845B (en) Big data based education system and data processing method
CN114764485B (en) Information display method and device, storage medium and computer equipment
CN115034826A (en) Advertisement putting method and device, electronic equipment and readable storage medium
CN113139085B (en) User interest mining method and system
CN113377975A (en) Multimedia resource processing method and device, computer equipment and storage medium

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant