CN102685550A - Network video advertisement placing method and system - Google Patents
Network video advertisement placing method and system Download PDFInfo
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- CN102685550A CN102685550A CN2011100933359A CN201110093335A CN102685550A CN 102685550 A CN102685550 A CN 102685550A CN 2011100933359 A CN2011100933359 A CN 2011100933359A CN 201110093335 A CN201110093335 A CN 201110093335A CN 102685550 A CN102685550 A CN 102685550A
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Abstract
The invention discloses a network video advertisement placing method and system. Video data and advertisement data are converted into standard format through a transcoding server and are sent to a video content analysis server which adds tags to the standard video data and advertisement data, the tag-added video data and advertisement data are stored in a video database and an advertisement database, a client side sends a request for playing videos to a video playing server, and the video playing server loads corresponding video data in the client side according to the request and loads corresponding advertisement data in the client side according to the tags added to the video data. By means of the technical scheme, advertisements are placed when watch effects of the video data are not influenced, and the advertisements with different types are placed according to relevant content of the videos, so that advertisement placing is accurate and has obvious effects. Besides, the network videos and the advertisements are not bound, information of the advertisement placing can be conveniently calculated, and charge of network media is facilitated.
Description
Technical field
The present invention relates to the Internet video technical field, relate in particular to a kind of network video advertisement put-on method and system.
Background technology
The Internet era, constantly have new media to emerge in large numbers based on digital technology.Be accompanied by the appearance and the application of flash technology, Web2.0, P2P technology, also emerged in large numbers abundant internet advertising format in the Digital Media, wherein the most outstanding is network video advertisement.Network video advertisement mainly refers to the video ads put at Internet video Streaming Media upslide, like the video ads of throwing on the net cast medium under the P2P technology such as video sharing website such as excellent cruel, potato and PPLive, PPStream.
Network video advertisement remains the most important source of profits of video media at present, and compared to conventional ads, network video advertisement possesses some outstanding speciality.Network video advertisement has been broken the restriction that television advertising broadcasts chronologically, and this advertisement just can be watched as long as medium are broadcasted in visit in the place any time.Simultaneously network video advertisement adopts advanced multimedia technology, merges video, audio frequency, image, animation and text in one, and more than the simple form of expression of the animation of legacy network advertisement and text, expressive force is more lively.Network video advertisement is accompanied by the growth of Internet video in the digitlization process grows up, and its market increases with surprising rapidity simultaneously.
The network video advertisement implementation method that video media is commonly used at present mainly contains following two kinds:
1, break for commercialsy, the user watches before a program or the one section video on the net, it will be appreciated that one section advertisement, and sometimes advertisement insertion is clicked the advertisement meeting generally speaking and opened the ad content relevant website or the page in the middle of program or after playing programs finishes.
2, cover advertisement, the short time appears at the literal of video top or bottom or appears at the middle image ad of video, is similar to the roll titles advertisement of common TV programme and the program sponsor information of TV programme ending broadcast etc.
But; Commercial breaks is to interrupt normal video to broadcast the behavior that breaks for commercialsy; Advertisement is broadcasted and is full of the whole video picture; Thereby the user can select to drag progress bar and skip video, if obsessive broadcast (not allowing family allowable to drag progress bar during commercial breaks), runs into advertisement when the user tends to take to be similar to TV reception and channel switching method is avoided it.This form also can be regarded as a kind of unnecessary bothering by the user, does not allow that the client drags more to make the user dislike.The out of patience user of part is shifted, and they just hope and spend a little time to see one section simple video.
Cover advertisement and be and a kind ofly directly be synthesized to appointed positions in the video through coded system, realize the broadcast of advertisement when not influencing the user and watch with succinct advertising language or picture.Sometimes the user is difficult to cover advertisement and is regarded as advertisement, thinks that they are the part of video, are ignored by the user easily.Sometimes influenced the effect of watching owing to appointed positions is not too suitable.Covering advertisement simultaneously, to be subject to its area of on video pictures, showing too little, simple text introduction and can not pass on the characteristic of rich choice of products, and the user can only obtain a spot of amount of information.And advertisement and video are bound relatively, need the manpower of labor to readjust embedded broadcasting method when broadcasting when advertisement need be adjusted.
Summary of the invention
The objective of the invention is to propose a kind of network video advertisement put-on method and system, advertisement putting is more accurate, and is remarkably productive, and Internet video and advertisement need not to bind.
For reaching this purpose, the present invention adopts following technical scheme:
A kind of network video advertisement put-on method may further comprise the steps:
A, video data and ad data change into reference format through transcoding server, send to the video content analysis server;
B, video content analysis server add label to the video data and the ad data of standard;
The video data of C, standard stores in the video database after adding label, and the ad data of standard stores advertising database into after adding label;
The request that D, client are sent displaying video to the video playback server, the video playback server loads corresponding video data according to described request in client;
E, video playback server load the corresponding advertisement data according to added label in the video data in client.
Further comprising the steps of:
The record of carrying advertisement data is returned to advertisement statistics server.
Step B further may further comprise the steps:
Video data is divided into shot sequence, from camera lens, extracts key frame of video;
The camera lens combination that semanteme is relevant is clustered into video scene;
Video is carried out the extraction and the tracking of object;
According to the extraction and the tracking results of object in the video, the maximum time that continues the background in the video marks out with corresponding positional information, to the position of an ad data of a video scene mark.
Adopt the color histogram based on whole two field picture of uncompressed domain, the measuring similarity that colored square carries out inter frame image, accomplish video data is divided into shot sequence.
A kind of network video advertisement jettison system; Comprise transcoding server, video content analysis server, video database, advertising database, video playback server and client side, transcoding server is connected with the video content analysis server, and the video content analysis server is connected with advertising database with video database respectively; Video database is connected with the video playback server respectively with advertising database; The video playback server is connected with client, wherein
Transcoding server is used for video data and ad data are changed into reference format, sends to the video content analysis server;
The video content analysis server is used for the video data of standard and ad data are added label, and sends to video database and advertising database respectively;
Video database is used to store the video data that adds the standard behind the label;
Advertising database is used to store the ad data that adds the standard behind the label;
The video playback server is used for loading corresponding video data according to the client sent request in client, and in client, loads the corresponding advertisement data according to added label in the video data;
Client is used for sending to the video playback server request of displaying video.
Also comprise advertisement statistics server, advertisement statistics server is connected with the video playback server, and advertisement statistics server is used to obtain the record of carrying advertisement data.
Adopted technical scheme of the present invention, advertisement delivery when not influencing the video data viewing effect is thrown in dissimilar advertisements according to the related content of video, and advertisement putting is more accurate, and is remarkably productive; Internet video and advertisement simultaneously do not bound, and the information of advertisement delivery is convenient to statistics, favourable network media charge.
Description of drawings
Fig. 1 is the structural representation of network video advertisement jettison system in the specific embodiment of the invention.
Fig. 2 is the flow chart that network video advertisement is thrown in the specific embodiment of the invention.
Embodiment
Further specify technical scheme of the present invention below in conjunction with accompanying drawing and through embodiment.
Fig. 1 is the structural representation of network video advertisement jettison system in the specific embodiment of the invention.As shown in Figure 1, this system comprises transcoding server 101, video content analysis server 102, video database 103, advertising database 104, video playback server 105, client 106 and advertisement statistics server 107.
Transcoding server is connected with the video content analysis server; The video content analysis server is connected with advertising database with video database respectively; Video database is connected with the video playback server respectively with advertising database; The video playback server is connected with client, and advertisement statistics server is connected with the video playback server.
Transcoding server changes into reference format with video data and ad data, sends to the video content analysis server.
The video content analysis server adds label to the video data and the ad data of standard, and sends to video database and advertising database respectively.
The video data library storage adds the video data of the standard behind the label.
The ad data library storage adds the ad data of the standard behind the label.
The video playback server loads corresponding video data according to the client sent request in client, and in client, loads the corresponding advertisement data according to added label in the video data.
Client is sent the request of displaying video to the video playback server.
Advertisement statistics server obtains the record of carrying advertisement data.
Fig. 2 is the flow chart that network video advertisement is thrown in the specific embodiment of the invention.As shown in Figure 2, this flow process may further comprise the steps:
The video content analysis server mainly is that the content of video data is analyzed automatically, comprising the video lens cutting, and video content analysis, advertisement follow-up location mark etc.Video content can be defined as dissimilar according to different scene, and advertisement just is divided into different types according to the classification of video content, not exclusively depends on video.Specifically may further comprise the steps:
At first be the video lens cutting, video can be regarded as the sequence of a continuous static image, and each width of cloth still image wherein is called a frame.Camera lens in the video flowing is made up of the time continuous video frames, the start-stop operation that its corresponding video camera is once noted down.Polytype transient mode is arranged between the camera lens, and modal is " shear ", shows as the camera lens conversion of the mutability that takes place in adjacent two interframe.In addition, also there are some complicated transient modes, as fade in, fade out etc.The video lens cutting is divided into a set of shots sequence with video exactly, after the camera lens cutting, from camera lens, extracts the key frame of video of ability representative shot content.The used camera lens cutting method of this embodiment is image color information such as the color histogram based on whole two field picture of uncompressed domain, the colored square measuring similarity that carries out inter frame image.
Next is the video scene analysis, and scene analysis is the camera lens combination that semanteme is relevant, the process of cluster.For instance, suppose to have the video-frequency band of one section two people's dialogue, in shooting process, the focus of video camera is switched between two people back and forth, uses shot segmentation technique, will inevitably be divided into a plurality of camera lenses to this section video.And the continuous in time camera lens of this group is correlated with, and is called scene because this set of shots is a three unities.To the key frame that each camera lens extracts, take into account definition, have or not captions, characteristic such as similarity makes up, cluster becomes a video scene.
Be object extraction and tracking once more, the content in the video made rim detection, face tracking etc.The background subtraction method is mainly used in the tracking of foreground information, has utilized the characteristic of video image, from the video flowing that obtains continuously, extracts needed dynamic object information.Adjacent two frames of careful contrast can find that wherein most background pixel all remains unchanged.Only the pixel difference at the part consecutive frame that the prospect moving target is arranged is bigger.The position and the temporal information of the people's face that occurs in the personnel selection face tracking technique positioning video.
Be the location advertising mark at last, according to the extraction and the tracking results of object in the video, the maximum time that continues the background in the video marks out with corresponding positional information.In order to guarantee not influence the viewing effect of video, general only to possible location advertising of the video labeling under the same scene.The size of background decides the type of advertisement delivery in the video.Here be to adopt sorting technique, to the video data classification, such as being divided into news category, amusement class, sport category etc., the video data different field that ad data is thrown in respectively according to the difference of actual advertisement product.
The video data of step 203, standard stores in the video database after adding label, and the ad data of standard stores advertising database into after adding label.
The request that step 204, client are sent displaying video to the video playback server, the video playback server loads corresponding video data according to described request in client.
The above; Be merely the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, anyly is familiar with this technological people in the technical scope that the present invention disclosed; The variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (6)
1. a network video advertisement put-on method is characterized in that, may further comprise the steps:
A, video data and ad data change into reference format through transcoding server, send to the video content analysis server;
B, video content analysis server add label to the video data and the ad data of standard;
The video data of C, standard stores in the video database after adding label, and the ad data of standard stores advertising database into after adding label;
The request that D, client are sent displaying video to the video playback server, the video playback server loads corresponding video data according to described request in client;
E, video playback server load the corresponding advertisement data according to added label in the video data in client.
2. a kind of network video advertisement put-on method according to claim 1 is characterized in that, and is further comprising the steps of:
The record of carrying advertisement data is returned to advertisement statistics server.
3. a kind of network video advertisement put-on method according to claim 1 is characterized in that step B further may further comprise the steps:
Video data is divided into shot sequence, from camera lens, extracts key frame of video;
The camera lens combination that semanteme is relevant is clustered into video scene;
Video is carried out the extraction and the tracking of object;
According to the extraction and the tracking results of object in the video, the maximum time that continues the background in the video marks out with corresponding positional information, to the position of an ad data of a video scene mark.
4. a kind of network video advertisement put-on method according to claim 3; It is characterized in that; Adopt the color histogram based on whole two field picture of uncompressed domain, the measuring similarity that colored square carries out inter frame image, accomplish video data is divided into shot sequence.
5. a network video advertisement jettison system is characterized in that, comprises transcoding server, video content analysis server, video database, advertising database, video playback server and client side; Transcoding server is connected with the video content analysis server; The video content analysis server is connected with advertising database with video database respectively, and video database is connected with the video playback server respectively with advertising database, and the video playback server is connected with client; Wherein
Transcoding server is used for video data and ad data are changed into reference format, sends to the video content analysis server;
The video content analysis server is used for the video data of standard and ad data are added label, and sends to video database and advertising database respectively;
Video database is used to store the video data that adds the standard behind the label;
Advertising database is used to store the ad data that adds the standard behind the label;
The video playback server is used for loading corresponding video data according to the client sent request in client, and in client, loads the corresponding advertisement data according to added label in the video data;
Client is used for sending to the video playback server request of displaying video.
6. a kind of network video advertisement jettison system according to claim 5 is characterized in that, also comprises advertisement statistics server, and advertisement statistics server is connected with the video playback server, and advertisement statistics server is used to obtain the record of carrying advertisement data.
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