CN106507179A - A kind of program commercial of EPG determines method and device - Google Patents

A kind of program commercial of EPG determines method and device Download PDF

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Publication number
CN106507179A
CN106507179A CN201610917983.4A CN201610917983A CN106507179A CN 106507179 A CN106507179 A CN 106507179A CN 201610917983 A CN201610917983 A CN 201610917983A CN 106507179 A CN106507179 A CN 106507179A
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CN
China
Prior art keywords
program
advertisement
according
epg
label
Prior art date
Application number
CN201610917983.4A
Other languages
Chinese (zh)
Inventor
李贤�
Original Assignee
天脉聚源(北京)传媒科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 天脉聚源(北京)传媒科技有限公司 filed Critical 天脉聚源(北京)传媒科技有限公司
Priority to CN201610917983.4A priority Critical patent/CN106507179A/en
Publication of CN106507179A publication Critical patent/CN106507179A/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4332Content storage operation, e.g. storage operation in response to a pause request, caching operations by placing content in organized collections, e.g. local EPG data repository
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65Transmission of management data between client and server
    • H04N21/658Transmission by the client directed to the server
    • H04N21/6581Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84Generation or processing of descriptive data, e.g. content descriptors

Abstract

The invention discloses a kind of program commercial of EPG determines method and device.It is related to digital TV technology, solves in prior art, the user's advertisement that intercuts during video frequency program is lost interest in advertisement caused by institute does not have propaganda function, and has an effect on the technical problem of Consumer's Experience.Wherein, the method includes:In the epg, program label is added for program according to programme content;When EPG is edited, related advertisement tag is screened according to the program label of the program, and the mapping relations that sets up between the program and the advertisement belonging to the advertisement tag;Play to the program before playing from the program during terminating, corresponding advertisement is played according to the mapping relations.

Description

A kind of program commercial of EPG determines method and device

Technical field

The present invention relates to digital TV technology, a kind of more particularly to EPG (Electronic Program Guide, Electronic program guides) program commercial determine method and device.

Background technology

User is substantially all and is using DTV now.DTV is one from programme acquisition, program making, program Transmit until the system end to end of user side all process signals in a digital manner, the broadcast type based on DVB technical standards and " hand over Mutual formula " DTV. adopt advanced user management technique the quality of programme content and quantity can be made perfection and for use Family brings more programs to select and more preferable program quality effect, and digital television system can transmit multiple business, such as high definition Clear degree TV (being abbreviated as " HDTV " or " high definition "), standard definition television (being abbreviated as " SDTV " or " SD "), interactive TV, BSV is liquid crystal-spliced and data service etc..Compared with simulated television, DTV has that picture quality is high, program capacity (is greatly More than 10 times of analog television transmission passage program capacity) and sound accompaniment effect good the characteristics of.

Set Top Box is than an indispensable connection television set and the equipment of outside source when watching DTV.It can So that the digital signal of compression is changed into television content, and show on a television set.Signal can come from wire cable, satellite Antenna, broadband network and terrestrial broadcasting.Set Top Box receive content can provide except simulated television image, sound it Outward, more it is to receive digital content, including electronic program guides, internet webpage, captions etc..Enable users to existing Digital television program is watched on television set, and the amusement of formula digitized, education and commercialization activity can be interacted by network.Number The basic function of word machine top box is to receive digital television signal, such as:(1) electronic program guides (EPG), it provides the user with one Easily use, friendly interface, a kind of mode for seeing program can be want with quick access.

In prior art, the advertisement that intercuts during video program play is generally all the demand for not accounting for user Or the relatedness with TV programme, therefore the advertisement of the multipair greatly broadcasting of user is also interested, and then usually causes being sick of for user Sense, causes advertisement not have effect, and has an effect on Consumer's Experience.

Content of the invention

The present invention provides a kind of program commercial of EPG and determines method and device, and for solving in prior art, user is to regarding The advertisement that intercuts during a frequency program advertisement caused by institute of loseing interest in does not have propaganda function, and has an effect on Consumer's Experience Technical problem.

The embodiment of the present invention provides a kind of program commercial of electronic program guide (EPG) and determines method, including:

In the epg, program label is added for program according to programme content;

When EPG is edited, related advertisement tag is screened according to the program label of the program, and set up the program with The mapping relations between advertisement belonging to the advertisement tag;

Play to the program before playing from the program during terminating, played according to the mapping relations corresponding Advertisement.

In method provided in an embodiment of the present invention, by adopting in the epg, it is that program adds program mark according to programme content Sign;When EPG is edited, related advertisement tag is screened according to the program label of the program, and set up the program with described The mapping relations between advertisement belonging to advertisement tag;Play to the program before playing from the program during terminating, According to the technological means that the mapping relations play corresponding advertisement, realize that intercutted is wide during TV programme are played It is all the advertisement related to the program to accuse, and solves the advertisement that intercuts in program playing process in prior art and does not consider The demand of user or the technical problem with the relatedness of TV programme, and then raising interest of the user to advertisement is achieved, reduce Discontented, the lifting of promotion advertisement function, it is ensured that the technique effect of Consumer's Experience of advertisement of the user to playing.

Optionally, the program label records the program category and/or program characteristic of the program.

Optionally, the method also includes:It is that advertisement tag is added in advertisement according to ad content.

Optionally, the advertisement tag records the type and/or advertised product feature of the advertised product.

Optionally, the program label or advertisement tag are specially:Word, character, figure or color.

In method provided in an embodiment of the present invention, program or advertisement can pass through to add program label or advertisement tag Mode is realizing the particular type or the feature that mark off program or advertisement, and then can obtain advertisement by advertisement tag and program The corresponding program of label sets up association automatically, and plays the technique effect of the advertisement of association during program is played.

Based on same inventive concept, the embodiment of the present invention continues to provide a kind of program commercial of electronic program guide (EPG) Determining device, including:

Add module, in the epg, adding program label according to programme content for program;

Mapping block, for when EPG is edited, screening related advertisement tag according to the program label of the program, and The mapping relations that sets up between the program and the advertisement belonging to the advertisement tag;

Playing module, during terminating to program broadcasting before playing from the program, according to the mapping Relation plays corresponding advertisement.

In device provided in an embodiment of the present invention, with the epg, it is that program adds program label according to programme content; When EPG is edited, related advertisement tag is screened according to the program label of the program, and the program is set up with the advertisement The mapping relations between advertisement belonging to label;Play to the program before playing from the program during terminating, according to The mapping relations play the function of corresponding advertisement, realize the advertisement that during TV programme are played, intercuts all be with The related advertisement of the program, solves the need that user is not considered in the advertisement that intercuts in program playing process in prior art Ask or the technical problem with the relatedness of TV programme, and then achieve raising interest of the user to advertisement, user is reduced to broadcasting Discontented, the lifting of promotion advertisement function, it is ensured that the technique effect of Consumer's Experience of the advertisement that puts.

Optionally, the program label records the program category and/or program characteristic of the program.

Optionally, the add module, it is that advertisement tag is added in advertisement to be additionally operable to according to ad content.

Optionally, the advertisement tag records the type and/or advertised product feature of the advertised product.

Optionally, the program label or advertisement tag are specially:Word, character, figure or color.

In device provided in an embodiment of the present invention, program or advertisement can pass through to add program label or advertisement tag Mode is realizing the particular type or the feature that mark off program or advertisement, and then can obtain advertisement by advertisement tag and program The corresponding program of label sets up association automatically, and plays the technique effect of the advertisement of association during program is played.

Other features and advantages of the present invention will be illustrated in the following description, also, partly be become from description Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can pass through in the explanation that is write In book, claims and accompanying drawing, specifically noted structure is realizing and obtain.

Below by drawings and Examples, technical scheme is described in further detail.

Description of the drawings

Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for description, the reality with the present invention Applying example is used for explaining the present invention together, is not construed as limiting the invention.In the accompanying drawings:

Fig. 1 is the stream that a kind of program commercial of the electronic program guide (EPG) provided in the embodiment of the present invention one determines method Cheng Tu;

Fig. 2 is the stream that a kind of program commercial of the electronic program guide (EPG) provided in the embodiment of the present invention two determines method Cheng Tu;

Fig. 3 is a kind of knot of the program commercial determining device of the electronic program guide (EPG) provided in the embodiment of the present invention three Structure schematic diagram.

Specific embodiment

The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that preferred reality described herein Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.

Embodiment one

The embodiment of the present invention provides a kind of program commercial of electronic program guide (EPG) and determines that method, the method are suitable for deployment On the equipment that EPG can be edited, such as on Set Top Box or on server.As shown in figure 1, the method includes:

101, in the epg, it is that program adds program label according to programme content;

Optionally, the program label records the program category and/or program characteristic of the program.

102, when EPG is edited, related advertisement tag is screened according to the program label of the program, and sets up the section The mapping relations between advertisement belonging to mesh and the advertisement tag;

Optionally, the program label or advertisement tag are specially:Word, character, figure or color.

The class of different program categories or advertised product is represented by the program label of different colours or advertisement tag for example Type, and be associated according to identical color, set up mapping relations;As red program label is mapped to red advertisement label pair In the advertisement that answers.

103, play to the program before playing from the program during terminating, phase is played according to the mapping relations The advertisement that answers.

For example, before program broadcasting, in program playing process, or after program just terminates, play what mapping relations were mapped to Advertisement.

In method provided in an embodiment of the present invention, by adopting in the epg, it is that program adds program mark according to programme content Sign;When EPG is edited, related advertisement tag is screened according to the program label of the program, and set up the program with described The mapping relations between advertisement belonging to advertisement tag;Play to the program before playing from the program during terminating, According to the technological means that the mapping relations play corresponding advertisement, realize that intercutted is wide during TV programme are played It is all the advertisement related to the program to accuse, and solves the advertisement that intercuts in program playing process in prior art and does not consider The demand of user or the technical problem with the relatedness of TV programme, and then raising interest of the user to advertisement is achieved, reduce Discontented, the lifting of promotion advertisement function, it is ensured that the technique effect of Consumer's Experience of advertisement of the user to playing.

Optionally, the method also includes:It is that advertisement tag is added in advertisement according to ad content.

Optionally, the advertisement tag records the type and/or advertised product feature of the advertised product.

In method provided in an embodiment of the present invention, program or advertisement can pass through to add program label or advertisement tag Mode is realizing the particular type or the feature that mark off program or advertisement, and then can obtain advertisement by advertisement tag and program The corresponding program of label sets up association automatically, and plays the technique effect of the advertisement of association during program is played.

Embodiment two

The embodiment of the present invention is specifically as a example by executing the method on the server, there is provided a kind of program commercial of EPG determines Method, as shown in Fig. 2 the method includes:

200, it is that advertisement tag is added in advertisement according to ad content;

Optionally, the advertisement tag records the type and/or advertised product feature of the advertised product.Such as liquor is wide Accuse, food series advertisements, daily necessities advertisement etc..

The process that advertisement tag should be added for advertisement can be carried out in the epg, it is also possible to carry out in edit advertisement;And 200 order for executing is also not limited to this, it is also possible to carry out in 201 or 202.

201, in the epg, it is that program adds program label according to programme content;

Optionally, the program label records the program category and/or program characteristic of the program.Such as cuisines program, joy Music program etc..

Optionally, the program label or advertisement tag are specially:Word, character, figure or color.

202, when EPG is edited, related advertisement tag is screened according to the program label of the program, and sets up the section The mapping relations between advertisement belonging to mesh and the advertisement tag;

The class of different program categories or advertised product is represented by the program label of different colours or advertisement tag for example Type, and be associated according to identical color, set up mapping relations;As red program label is mapped to red advertisement label pair In the advertisement that answers.

Optionally, this set up mapping relations process can also editor EPG before execute, for example first set up program label with The corresponding relation of advertisement tag, then, when EGP is edited, selects according to the corresponding relation Automatic sieve related to program a lot Advertisement selects the advertisement that intercut for editorial staff.

In the present embodiment, by setting up the corresponding relation of program label and advertisement tag, can be easy to when epg is edited, According to program can the related advertisement of automatic screening, contribute to quickly editing EPG.

203, play to the program before playing from the program during terminating, phase is played according to the mapping relations The advertisement that answers.

For example, before program broadcasting, in program playing process, or after program just terminates, play what mapping relations were mapped to Advertisement.As advertisement and program are corresponding according to classification by label, therefore broadcast in a program or at the end of program is firm The advertisement for going out, is related to programme content.

In method provided in an embodiment of the present invention, by adopting in the epg, it is that program adds program mark according to programme content Sign;When EPG is edited, related advertisement tag is screened according to the program label of the program, and set up the program with described The mapping relations between advertisement belonging to advertisement tag;Play to the program before playing from the program during terminating, According to the technological means that the mapping relations play corresponding advertisement, realize that intercutted is wide during TV programme are played It is all the advertisement related to the program to accuse, and solves the advertisement that intercuts in program playing process in prior art and does not consider The demand of user or the technical problem with the relatedness of TV programme, and then raising interest of the user to advertisement is achieved, reduce Discontented, the lifting of promotion advertisement function, it is ensured that the technique effect of Consumer's Experience of advertisement of the user to playing.

Embodiment three

Realize for the ease of the method in above-described embodiment one, two, the embodiment of the present invention continues to provide a kind of electronic programming The program commercial determining device of guide EPG, as shown in figure 3, including:

Add module 31, in the epg, adding program label according to programme content for program;

Mapping block 32, for when EPG is edited, screening related advertisement tag according to the program label of the program, And the mapping relations that sets up between the program and the advertisement belonging to the advertisement tag;

Playing module 33, during terminating to program broadcasting before playing from the program, reflects according to described Penetrate relation and play corresponding advertisement.

Optionally, the program label records the program category and/or program characteristic of the program.

Optionally, the add module 31, it is that advertisement tag is added in advertisement to be additionally operable to according to ad content.

Optionally, the advertisement tag records the type and/or advertised product feature of the advertised product.

Optionally, the program label or advertisement tag are specially:Word, character, figure or color.

In device provided in an embodiment of the present invention, program or advertisement can pass through to add program label or advertisement tag Mode is realizing the particular type or the feature that mark off program or advertisement, and then can obtain advertisement by advertisement tag and program The corresponding program of label sets up association automatically, and plays the technique effect of the advertisement of association during program is played.

In device provided in an embodiment of the present invention, with the epg, it is that program adds program label according to programme content; When EPG is edited, related advertisement tag is screened according to the program label of the program, and the program is set up with the advertisement The mapping relations between advertisement belonging to label;Play to the program before playing from the program during terminating, according to The mapping relations play the function of corresponding advertisement, realize the advertisement that during TV programme are played, intercuts all be with The related advertisement of the program, solves the need that user is not considered in the advertisement that intercuts in program playing process in prior art Ask or the technical problem with the relatedness of TV programme, and then achieve raising interest of the user to advertisement, user is reduced to broadcasting Discontented, the lifting of promotion advertisement function, it is ensured that the technique effect of Consumer's Experience of the advertisement that puts.

Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can adopt complete hardware embodiment, complete software embodiment or with reference to software and hardware in terms of reality Apply the form of example.And, the present invention can be adopted in one or more computers for wherein including computer usable program code The shape of the upper computer program that implements of usable storage medium (including but not limited to disk memory and optical memory etc.) Formula.

The present invention is the flow process with reference to method according to embodiments of the present invention, equipment (system) and computer program Figure and/or block diagram are describing.It should be understood that can be by computer program instructions flowchart and/or each stream in block diagram Journey and/or the combination of square frame and flow chart and/or the flow process in block diagram and/or square frame.These computer programs can be provided Instruct the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices The device of the function of specifying in present one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames.

These computer program instructions may be alternatively stored in and can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory is produced to be included referring to Make the manufacture of device, the command device realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or The function of specifying in multiple square frames.

These computer program instructions can be also loaded in computer or other programmable data processing devices so that in meter Series of operation steps is executed on calculation machine or other programmable devices to produce computer implemented process, so as in computer or The instruction executed on other programmable devices is provided for realization in one flow process of flow chart or multiple flow processs and/or block diagram one The step of function of specifying in individual square frame or multiple square frames.

Obviously, those skilled in the art can carry out the essence of various changes and modification without deviating from the present invention to the present invention God and scope.So, if these modifications of the present invention and modification belong to the scope of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to comprising these changes and modification.

Claims (10)

1. a kind of program commercial of electronic program guide (EPG) determines method, it is characterised in that include:
In the epg, program label is added for program according to programme content;
When EPG is edited, related advertisement tag is screened according to the program label of the program, and set up the program with described The mapping relations between advertisement belonging to advertisement tag;
Play to the program before playing from the program during terminating, played according to the mapping relations corresponding wide Accuse.
2. method according to claim 1, it is characterised in that
The program label records the program category and/or program characteristic of the program.
3. method according to claim 1 and 2, it is characterised in that the method also includes:
It is that advertisement tag is added in advertisement according to ad content.
4. method according to claim 3, it is characterised in that the advertisement tag records the type of the advertised product And/or advertised product feature.
5. method according to claim 1 and 2, it is characterised in that the program label or advertisement tag are specially:Text Word, character, figure or color.
6. the program commercial determining device of a kind of electronic program guide (EPG), it is characterised in that include:
Add module, in the epg, adding program label according to programme content for program;
Mapping block, for when EPG is edited, screening related advertisement tag according to the program label of the program, and setting up The mapping relations between advertisement belonging to the program and the advertisement tag;
Playing module, during terminating to program broadcasting before playing from the program, according to the mapping relations Play corresponding advertisement.
7. device according to claim 6, it is characterised in that
The program label records the program category and/or program characteristic of the program.
8. the device according to claim 6 or 7, it is characterised in that the add module, be additionally operable to according to ad content be Advertisement tag is added in advertisement.
9. device according to claim 8, it is characterised in that the advertisement tag records the type of the advertised product And/or advertised product feature.
10. the method according to claim 6 or 7, it is characterised in that the program label or advertisement tag are specially:Text Word, character, figure or color.
CN201610917983.4A 2016-10-20 2016-10-20 A kind of program commercial of EPG determines method and device CN106507179A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107147926A (en) * 2017-05-05 2017-09-08 中广热点云科技有限公司 A kind of method of digital TV direct video inter-cut advertisement

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CN102685550A (en) * 2011-04-14 2012-09-19 天脉聚源(北京)传媒科技有限公司 Network video advertisement placing method and system
CN104639958A (en) * 2015-02-06 2015-05-20 百度在线网络技术(北京)有限公司 Advertisement delivery method and system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101179739A (en) * 2007-01-11 2008-05-14 腾讯科技(深圳)有限公司 Method and apparatus for inserting advertisement
US20120167140A1 (en) * 2010-12-23 2012-06-28 Electronics And Telecommunications Research Institute System and method of providing personalized service
CN102685550A (en) * 2011-04-14 2012-09-19 天脉聚源(北京)传媒科技有限公司 Network video advertisement placing method and system
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107147926A (en) * 2017-05-05 2017-09-08 中广热点云科技有限公司 A kind of method of digital TV direct video inter-cut advertisement
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