CN107147926B - A kind of method of digital TV direct video inter-cut advertisement - Google Patents

A kind of method of digital TV direct video inter-cut advertisement Download PDF

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Publication number
CN107147926B
CN107147926B CN201710311545.8A CN201710311545A CN107147926B CN 107147926 B CN107147926 B CN 107147926B CN 201710311545 A CN201710311545 A CN 201710311545A CN 107147926 B CN107147926 B CN 107147926B
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China
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advertisement
step
video
time
digital tv
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CN201710311545.8A
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Chinese (zh)
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CN107147926A (en
Inventor
纪琦华
蒲珂
曾泽基
李哲山
胡彬
方宏
蔡忠善
张毅萍
魏明
蔡辉
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中广热点云科技有限公司
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Abstract

The present invention relates to a kind of methods of digital TV direct video inter-cut advertisement, Operation Server obtains several components in live video any frame image, several advertisement tags are arranged to any frame image, advertisement tag and promotional literature are associated, advertisement tag frequency of occurrence is monitored simultaneously, threshold value A is played by the way that advertisement is rationally arranged, guarantee that user watches video and plays and the bigger advertisement of video relevance simultaneously, but it in turn avoids since advertisement tag frequency of occurrence is more and problem that advertisement is frequent, user is reduced to the detest degree of advertisement, frequently occur advertisement;And flexible modulation is carried out to A according to the advertisement frequency of occurrences, prevent same advertisement frequency of occurrence too many;Different advertisement tags individually record, and reach certain threshold value and just play out once, advertisement playing sequence can be upset, solve the same period need to play advertisement it is excessive, it is difficult to the problem of arranging.

Description

A kind of method of digital TV direct video inter-cut advertisement

Technical field

The invention belongs to field of communication technology, in particular to a kind of method of digital TV direct video inter-cut advertisement.

Background technique

In digital TV value-added service, advertising service has very important status and effect, has become numerous quotient Family publicizes and promotes oneself commodity one of the most convenient, the most effective means to people.But conventional ads mainly by Broadcasting advertisement content when video title, run-out or pause, blindly bomb formula dispensing it is another its with video content and spectators It is lower to like relevance, advertisement dispensing accuracy is poor, and ad conversion rates are lower.

Therefore the accuracy that advertisement is launched is improved, so that user appropriate sees advertisement appropriate in due course, Recommend the urgent need in field through becoming advertisement.Inserting method using video tab association advertisement is relatively broad, such as " a kind of advertisement sending method based on video tab " disclosed in Chinese patent application CN201610074611, S1 obtain video Several components in any frame image, to obtain the component library of video;S2, in the component library All constituent elements carry out label advertisement matching, and obtaining can be with the associated advertisement tag type of the component;S3, basis It is wide to obtain associated push for the corresponding relationship of the preset advertisement of advertisement tag type queries and the advertisement tag type It accuses;S4, in video display process, to any frame image, push and include that component in the frame image is associated Advertisement tag type will be pushed away with the advertisement tag type association when user further triggers the advertisement tag type Send advertisement pushing to user.Intelligent Matching is carried out according to the video content of user's viewing and ad content, by advertising information into one Step progresses greatly.And the higher advertisement type intelligence of the degree of association can be pushed to user in video display process and excavate individual subscriber Hobby and behavior find really valuable client, help to improve the accuracy of moving advertising dispensing.Chinese patent application Disclosed in CN00910233572 " a method of it is high that filling is launched in video " it will be in video pictures with the member of advertisement value Element is positioned and is intercepted, and then adds attribute tags for the element of interception;It is matched for ad elements and fills high, to generate advertisement Bait, computer have the data of element of the advertisement value, element being intercepted, attribute tags, matched by positioning properties Data are launched in advertisement;Data are launched according to advertisement when video playing and launch advertisement bait.It can be broadcast in this way in video A large amount of advertisement is launched to spectators while putting, greatly improves the quality of advertisement.But the method that this kind breaks for commercialsy can be led The frequency for causing certain advertisements to occur is very high, and repeatability is big, may cause user and reviews video in the process always with advertisement Appearance, generate negative user experience.

Summary of the invention

To solve the above-mentioned problems, the present invention provides a kind of methods of digital TV direct video inter-cut advertisement, specifically Scheme is as follows:

A kind of method of digital TV direct video inter-cut advertisement, includes the following steps:

S1: Operation Server obtains several components in live video any frame image, sets to any frame image Several advertisement tags are set, and the live video data provided with advertisement tag is packaged, are sent to DTV group Broadcast transmission network;

S2: promotional literature associated with the advertisement tag is packaged, DTV multicast transmission net is sent to Network receives and stores promotional literature when user terminal watches live video program for the first time;

S3: when user terminal starts to watch live video, starting the advertisement tag of monitoring video frame, and count, when identical wide Label frequency of occurrence is accused when reaching preset threshold A, is transferred when occurring for the A+1 time literary in the associated advertisement of the advertisement tag Part;

S4: showing the associated promotional literature information of the advertisement tag, step S5 is executed, then by same advertisement tag Counting reset, started counting from newly, repeatedly S3 step;

S5: the frequency W that promotional literature described in start recording is shown in certain period of time Δ T1;

S6: the frequency W and predeterminated frequency threshold range (B1, B2) are compared;When comparison result is W >=B2, Carry out step S7;When comparison result is W≤B1, step S8 is carried out;As B1 < W < B2, S9 step is executed;

S7: adjustment A value is A+X, executes S9 step;

S8: adjustment A value is A-X, executes S9 step;

S9: continue to show advertising information to preset time value TA, advertisement is closed.

Further, the different advertisement tags are provided with priority serial number.

Further, further include following steps after S3 step:

S101: judging the number of the advertisement tag of the A+1 times had in same video frame appearance, when being equal to 1, carries out S4 Step;When greater than 1, S102 step is carried out;

S102: counting the broadcasting record of promotional literature corresponding to the advertisement tag, judges whether to have and broadcast It puts and is recorded as 0 time, carry out S103 step if judging result is " being ";Otherwise, S104 step is carried out;

S103: the advertisement tag for being recorded as 0 time will be played and be set as the first, carry out S4 step;

S104: judging advertisement priority, chooses the advertisement tag of highest priority, carries out S4 step.

Preferably, the display mode of the advertising information is that the float mode of small window is shown.

Further, the component includes face, vehicle, article, scene and human body behavior;The promotional literature class Type includes video, picture, text or item purchase request link prompt.

Further, the method also includes following steps:

S302: judging the type of the promotional literature, links when determining promotional literature for item purchase request When prompt, step S303 is carried out, S4 is otherwise carried out;

S303: carrying out scene judgement to currently playing frame, obtain promotional literature relative article position, will be to be played Location advertising is set to the article position, carries out S4 step.

Preferably, the background of the item purchase request link prompt promotional literature is set as transparent.

Further, the method also includes following steps:

S401: after the advertising information of display is clicked by user, the advertisement details page is jumped to, while carrying out S402 step Suddenly;

S402: current live video is judged, if be time shift program, when judging result is "No", carry out S403 step;When judging result is "Yes", S404 step is carried out;

S403: it closes audio and plays, then carry out S405 step;

S404: pause video playing, and record time out T1;Then S406 step is carried out;

S405: when advertisement details page close, audio broadcasting is reopened;

S406: when advertisement details page close, restart video playing, and record and restart time T2.

Further, the method also includes:

S407: while pause video playing, user terminal receives the multicast video streams in T1 to T1+ Δ T2 period, shape It is stored at cache file, the instruction for stopping multicast video streams then being sent to Operation Server;

S408: when restarting video playing, user terminal is transferred cache file and is played out, while sending out to Operation Server Send application unicast instruction;

S409: Operation Server receives application unicast instruction, establishes lapse data channel, and send time-shifting files data packet To user terminal;

S410: user terminal receives time-shifting files, and when user terminal plays and stabs node to time-shifting files packet time, will Time-shifting files data packet is decoded broadcasting, then deletes temporary file.

Further, the S410 step is mainly made of following steps:

S501: user terminal receives time-shifting files data packet, and records the timestamp information Tx of current time-shifting files data packet The timestamp information Tx-1 of file data packet was moved with upper a period of time;

S502: judging the size of Tx Yu T1+ Δ T2, when judging result is that Tx is less than T1+ Δ T2, carries out S503 step; When judging result is that Tx is equal to T1+ Δ T2, S504 step is carried out;When judging result is that Tx is greater than T1+ Δ Ta, S505 is carried out Step;

S503: moving file data packet for the moment in discarding, repeats S501;

S504: moving file data packet for the moment, and start to save current and later time-shifting files data in discarding, carries out S10 step;

S505: the lapse data file of text move of upper a period of time number of packages accordingly and later is saved;Carry out S10 step;

S10: when user terminal was played to TX or Tx-1 time point, time-shifting files data packet is decoded broadcasting, then Delete cache file.

The method of digital TV direct video inter-cut advertisement provided by the invention plays threshold value A by the way that advertisement is rationally arranged, Guarantee that user watches video broadcasting simultaneously and the bigger advertisement of video relevance, but in turn avoids occurring due to advertisement tag Number is more and problem that advertisement is frequent, reduces user to the detest degree of advertisement, frequently occurs advertisement;And occurred according to advertisement Frequency carries out flexible modulation to A, prevents same advertisement frequency of occurrence too many;Different advertisement tags individually record, and reach certain threshold Value just plays out once, advertisement playing sequence can be upset, solve the same period need to play advertisement it is excessive, it is difficult to arrange The problem of opening.

Detailed description of the invention

The flow chart of the method for 1 digital TV direct video inter-cut advertisement of Fig. 1 embodiment;

The partial process view of the method for 2 digital TV direct video inter-cut advertisement of Fig. 2 embodiment;

The flow chart of the method for 3 digital TV direct video inter-cut advertisement of Fig. 3 embodiment;

The partial process view of the method for 4 digital TV direct video inter-cut advertisement of Fig. 4 embodiment.

Specific embodiment

The invention will be further described with reference to the accompanying drawings and examples, and the following example is for explaining only the invention Summary of the invention, be not intended to limit the scope of the invention.

Embodiment 1

As shown in Figure 1, a kind of method of digital TV direct video inter-cut advertisement, includes the following steps:

S1: Operation Server obtains several components in live video any frame image, sets to any frame image Several advertisement tags are set, and the live video data provided with advertisement tag is packaged, are sent to DTV group Broadcast transmission network;

S2: promotional literature associated with the advertisement tag is packaged, DTV multicast transmission net is sent to Network receives and stores promotional literature when user terminal watches live video program for the first time;

S3: when user terminal starts to watch live video, starting the advertisement tag of monitoring video frame, and count, when identical wide Label frequency of occurrence is accused when reaching preset threshold A, is transferred when occurring for the A+1 time literary in the associated advertisement of the advertisement tag Part;

S4: showing the associated promotional literature information of the advertisement tag, step S5 is executed, then by same advertisement tag Counting reset, started counting from newly, repeatedly S3 step;

S5: the frequency W that promotional literature described in start recording is shown in certain period of time Δ T1;

S6: the frequency W and predeterminated frequency threshold range (B1, B2) are compared;When comparison result is W >=B2, Carry out step S7;When comparison result is W≤B1, step S8 is carried out;As B1 < W < B2, S9 step is executed;

S7: adjustment A value is A+X, executes S9 step;

S8: adjustment A value is A-X, executes S9 step;

S9: continue to show advertising information to preset time value TA, advertisement is closed.

The method of digital TV direct video inter-cut advertisement provided by the invention, in video frame carrying advertisement tag, and with Relevant advertisements are associated, but when playing video, and the number occurred to advertisement tag counts, when reaching certain threshold value, Insertion advertisement is just carried out, avoiding video playing advertisement from frequently occurring reduces user's perception, after advertisement is shown, counts clear Zero, since new;The frequency occurred simultaneously to advertisement counts, and according to reasonable setting threshold range, frequency occurs to advertisement Rate is standardized, and carries out flexible modulation to A according to the advertisement frequency of occurrences, prevents same advertisement frequency of occurrence too many;It is different wide It accuses label individually to record, reaches certain threshold value and just play out once, advertisement playing sequence can be upset, solve the same time Section needs to play advertisement excessive, it is difficult to the problem of arranging.

Embodiment 2

The method of the digital TV direct video inter-cut advertisement of the present embodiment, the difference from embodiment 1 is that, such as Fig. 2 institute Show, further limit, the difference advertisement tag is provided with priority serial number;Further include following steps after S3 step:

S101: judging the number of the advertisement tag of the A+1 times had in same video frame appearance, when being equal to 1, carries out S4 Step;When greater than 1, S102 step is carried out;

S102: counting the broadcasting record of promotional literature corresponding to the advertisement tag, judges whether to have and broadcast It puts and is recorded as 0 time, carry out S103 step if judging result is "Yes";Otherwise, S104 step is carried out;

S103: the advertisement tag for being recorded as 0 time will be played and be set as the first, carry out S4 step;

S104: judging advertisement priority, chooses the advertisement tag of highest priority, carries out S4 step.

The method of the digital TV direct video inter-cut advertisement of the present embodiment needs advertisement to be shown big in same video frame When 1, all advertisements are successively sorted according to priority, play priority be it is highest, it is more fair to advertiser, still Need the frequency of occurrence for treating advertisement first to be judged, if the advertisement never occurred, even if priority is lower, also into The case where row plays, and prevents certain advertisements from cannot play due to regulatory issues, further increases fairness.

Embodiment 3

The method of the digital TV direct video inter-cut advertisement of the present embodiment, the difference from embodiment 1 is that, such as Fig. 3 institute Show, further limit, the component includes face, vehicle, article, scene and human body behavior;The promotional literature type It links and prompts including video, picture, text or item purchase request.

The method also includes following steps:

S302: judging the type of the promotional literature, links when determining promotional literature for item purchase request When prompt, step S303 is carried out, S4 is otherwise carried out;

S303: carrying out scene judgement to currently playing frame, obtain promotional literature relative article position, will be to be played Location advertising is set to the article position, carries out S4 step.

Wherein, the background of item purchase request link prompt promotional literature is set as transparent.

The method of digital TV direct video inter-cut advertisement provided in this embodiment is linked for item purchase request and is prompted Advertisement is arranged in video frame article position, and advertising goal is strong, and does not influence user and watch video.

Embodiment 4

The method of the digital TV direct video inter-cut advertisement of the present embodiment, the difference from embodiment 1 is that, such as Fig. 4 institute Show, further limit, the method also includes following steps:

S401: after the advertising information of display is clicked by user, the advertisement details page is jumped to, while carrying out S402 step Suddenly;

S402: current live program is judged, if support time-shifting function, when judging result is "No", carry out S403 step;When judging result is "Yes", S404 step is carried out;

S403: it closes audio and plays, then carry out S405 step;

S404: pause video playing, and record time out T1;Then S407 step is carried out;

S405: when advertisement details page close, audio broadcasting is reopened;

S407: while pause video playing, user terminal receives the multicast video streams in T1 to T1+ Δ T2 period, shape It is stored at cache file, the instruction for stopping multicast video streams then being sent to Operation Server, carry out S406 step;

S406: when advertisement details page close, restart video playing, and record and restart time T2;

S408: when restarting video playing, user terminal is transferred cache file and is played out, while sending out to Operation Server Send application unicast instruction;

S409: Operation Server receives application unicast instruction, establishes lapse data channel, and send time-shifting files data packet To user terminal;

S501: user terminal receives time-shifting files data packet, and records the timestamp information Tx of current time-shifting files data packet The timestamp information Tx-1 of file data packet was moved with upper a period of time;

S502: judging the size of Tx Yu T1+ Δ T2, when judging result is that Tx is less than T1+ Δ T2, carries out S503 step; When judging result is that Tx is equal to T1+ Δ T2, S504 step is carried out;When judging result is that Tx is greater than T1+ Δ Ta, S505 is carried out Step;

S503: moving file data packet for the moment in discarding, repeats S501;

S504: moving file data packet for the moment, and start to save current and later time-shifting files data in discarding, carries out S10 step;

S505: the lapse data file of text move of upper a period of time number of packages accordingly and later is saved;Carry out S10 step;

S10: when user terminal was played to TX or Tx-1 time point, time-shifting files data packet is decoded broadcasting, then Delete cache file.

The method of digital TV direct video inter-cut advertisement provided by the present embodiment, is put to open and jumps to advertisement in advertisement When the page, whether time shift is supported to currently playing program, if program supports time shift, which starts time-shifting function, right Live pause;When user terminal carries out pausing operation, server continues to send the multicast packet in preset time period to user terminal Packet, rather than stop multicast packet at once and send, and establish lapse data channel, avoid user from suspending and waste bandwidth for a long time The problem of;It after restarting play operation triggering, is communicated with server, establishes lapse data channel, server inquires T1 Time-shifting files data after time point, are packaged and delivered to user terminal, this process generally requires the regular hour, and can make to play has Of short duration Caton pause, but the user terminal of the present embodiment transfers the temporary file being locally stored, and response is fast, without waiting, is broadcasting Time-shifting files data packet is received while putting temporary file, can make to play seamless connection, another user has preferably user's body It tests.

Claims (10)

1. a kind of method of digital TV direct video inter-cut advertisement, which comprises the steps of:
S1: Operation Server obtains several components in live video any frame image, if any frame image is arranged Dry advertisement tag, and the live video data provided with advertisement tag is packaged, it is sent to DTV multicast biography Defeated network;
S2: promotional literature associated with the advertisement tag is packaged, and is sent to DTV multicast transmission network, is used When live video program is watched at family end for the first time, promotional literature is received and stored;
S3: when user terminal starts to watch live video, start the advertisement tag of monitoring video frame, and count, when same advertisement mark Label frequency of occurrence is when reaching preset threshold A, is transferred when occurring in the associated promotional literature of the advertisement tag for the A+1 times;
S4: showing the associated promotional literature information of the advertisement tag, step S5 is executed, then by the meter of same advertisement tag Number is reset, and is started counting from newly, and S3 step is repeated;
S5: the frequency W that promotional literature described in start recording is shown in certain period of time Δ T1;
S6: the frequency W and predeterminated frequency threshold range (B1, B2) are compared;When comparison result is W >=B2, carry out Step S7;When comparison result is W≤B1, step S8 is carried out;As B1 < W < B2, S9 step is executed;
S7: adjustment A value is A+X, executes S9 step;
S8: adjustment A value is A-X, executes S9 step;
S9: continue to show advertising information to preset time value TA, advertisement is closed.
2. the method for digital TV direct video inter-cut advertisement as described in claim 1, which is characterized in that the difference advertisement Label is provided with priority serial number.
3. the method for digital TV direct video inter-cut advertisement as claimed in claim 2, which is characterized in that after S3 step also Include the following steps:
S101: judging the number of the advertisement tag of the A+1 times had in same video frame appearance, when being equal to 1, carries out S4 step Suddenly;When greater than 1, S102 step is carried out;
S102: counting the broadcasting record of promotional literature corresponding to the advertisement tag, judges whether to have to play and remember Record is 0 time, carries out S103 step if judging result is "Yes";Otherwise, S104 step is carried out;
S103: the advertisement tag for being recorded as 0 time will be played and be set as the first, carry out S4 step;
S104: judging advertisement priority, chooses the advertisement tag of highest priority, carries out S4 step.
4. the method for digital TV direct video inter-cut advertisement as described in claim 1, which is characterized in that the advertising information Display mode be that the float mode of small window is shown.
5. the method for digital TV direct video inter-cut advertisement as described in claim 1, which is characterized in that the component Including face, vehicle, article, scene and human body behavior;The promotional literature type includes video, picture, text or article purchase Buy hyperlink request prompt.
6. the method for digital TV direct video inter-cut advertisement as claimed in claim 4, which is characterized in that the method is also wrapped Include following steps:
S302: judging the type of the promotional literature, is item purchase request link prompt when determining promotional literature When, step S303 is carried out, S4 is otherwise carried out;
S303: scene judgement is carried out to currently playing frame, promotional literature relative article position is obtained, by advertisement to be played Position is set to the article position, carries out S4 step.
7. the method for digital TV direct video inter-cut advertisement as claimed in claim 6, which is characterized in that the article purchase The background of hyperlink request prompt promotional literature is set as transparent.
8. the method for digital TV direct video inter-cut advertisement as described in claim 1, which is characterized in that the method is also wrapped Include following steps:
S401: after the advertising information of display is clicked by user, the advertisement details page is jumped to, while carrying out S402 step;
S402: current live program is judged, if carried out for the program for supporting time shift when judging result is "No" S403 step;When judging result is "Yes", S404 step is carried out;
S403: it closes audio and plays, then carry out S405 step;
S404: pause video playing, and record time out T1;Then S406 step is carried out;
S405: when advertisement details page close, audio broadcasting is reopened;
S406: when advertisement details page close, restart video playing, and record and restart time T2.
9. the method for digital TV direct video inter-cut advertisement as claimed in claim 8, which is characterized in that the method is also wrapped It includes:
S407: while pause video playing, user terminal receives the multicast video streams in T1 to T1+ Δ T2 period, is formed slow It deposits file to be stored, the instruction for stopping multicast video streams then being sent to Operation Server;
S408: when restarting video playing, user terminal is transferred cache file and is played out, while sending Shen to Operation Server It please unicast instruction;
S409: Operation Server receive application unicast instruction, establish lapse data channel, and send time-shifting files data packet to Family end;
S410: user terminal receives time-shifting files, and when user terminal plays and stabs node to time-shifting files packet time, by time shift File data packet is decoded broadcasting, then deletes temporary file.
10. the method for digital TV direct video inter-cut advertisement as claimed in claim 9, which is characterized in that the S410 step Suddenly it is made of following steps:
S501: user terminal receives time-shifting files data packet, and records the timestamp information Tx of current time-shifting files data packet and upper The timestamp information Tx-1 of file data packet is moved for the moment;
S502: judging the size of Tx Yu T1+ Δ T2, when judging result is that Tx is less than T1+ Δ T2, carries out S503 step;When sentencing When disconnected result is that Tx is equal to T1+ Δ T2, S504 step is carried out;When judging result is that Tx is greater than T1+ Δ T2, S505 step is carried out Suddenly;
S503: moving file data packet for the moment in discarding, repeats S501;
S504: moving file data packet for the moment in discarding, and starts to save current and later time-shifting files data, carries out S10 step Suddenly;
S505: the lapse data file of text move of upper a period of time number of packages accordingly and later is saved;Carry out S10 step;
S10: when user terminal was played to Tx or Tx-1 time point, time-shifting files data packet is decoded broadcasting, is then deleted Cache file.
CN201710311545.8A 2017-05-05 2017-05-05 A kind of method of digital TV direct video inter-cut advertisement CN107147926B (en)

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