CN107147926A - A kind of method of digital TV direct video inter-cut advertisement - Google Patents

A kind of method of digital TV direct video inter-cut advertisement Download PDF

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Publication number
CN107147926A
CN107147926A CN201710311545.8A CN201710311545A CN107147926A CN 107147926 A CN107147926 A CN 107147926A CN 201710311545 A CN201710311545 A CN 201710311545A CN 107147926 A CN107147926 A CN 107147926A
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China
Prior art keywords
advertisement
steps
time
video
carried out
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CN201710311545.8A
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Chinese (zh)
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CN107147926B (en
Inventor
纪琦华
蒲珂
曾泽基
李哲山
胡彬
方宏
蔡忠善
张毅萍
魏明
蔡辉
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中广热点云科技有限公司
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Publication of CN107147926A publication Critical patent/CN107147926A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4333Processing operations in response to a pause request
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/482End-user interface for program selection
    • H04N21/4826End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/854Content authoring
    • H04N21/8547Content authoring involving timestamps for synchronizing content

Abstract

The present invention relates to a kind of method of digital TV direct video inter-cut advertisement, Operation Server obtains several components in any two field picture of live video, some advertisement tags are set to any two field picture, advertisement tag is associated with promotional literature, advertisement tag occurrence number is monitored simultaneously, by rationally setting advertisement to play threshold value A, ensure that user's viewing video is played with video relevance than larger advertisement simultaneously, but turn avoid due to advertisement tag occurrence number is more and the problem of frequent advertisement, reduce detest degree of the user to advertisement, frequently occur advertisement;And flexible modulation is carried out to A according to the advertisement frequency of occurrences, prevent that same advertisement occurrence number is too many;Different advertisement tags are individually recorded, and are reached certain threshold value and are just played out once, can upset advertisement playing sequence, and the solution same period needs broadcasting advertisement excessive, it is difficult to the problem of arranging.

Description

A kind of method of digital TV direct video inter-cut advertisement

Technical field

The invention belongs to communication technical field, more particularly to a kind of method of digital TV direct video inter-cut advertisement.

Background technology

In digital TV value-added service, advertising service has very important status and effect, has become numerous business Family publicizes and promoted one of the most convenient, maximally efficient means of oneself commodity to people.But conventional ads mainly by Broadcasting advertisement content when video title, run-out or pause, the dispensing of blind bombing formula it is another its with video content and spectators Hobby relevance is relatively low, and advertisement putting accuracy is poor, and ad conversion rates are relatively low.

Therefore the accuracy of advertisement putting is improved so that appropriate user sees appropriate advertisement in due course, Through the active demand for recommending field as advertisement.The inserting method for associating advertisement using video tab is relatively broad, for example A kind of " advertisement sending method based on video tab " disclosed in Chinese patent application CN201610074611, S1 obtains video Several components in any two field picture, so as to obtain the component storehouse of video;S2, in the component storehouse All constituent elements carry out label advertisement matching, obtain the advertisement tag type that can be associated with the component;S3, basis The default advertisement of advertisement tag type queries and the corresponding relation of the advertisement tag type, obtain associated push wide Accuse;S4, in video display process, to any two field picture, push associated with the component being included in the two field picture Advertisement tag type, when user further triggers the advertisement tag type, will be pushed away with the advertisement tag type association Advertisement pushing is sent to user.The video content watched according to user carries out intelligent Matching with ad content, and advertising message is entered into one Step progresses greatly.And the higher adline intellectuality of the degree of association can be pushed to user in video display process and excavate individual subscriber Hobby and behavior, find real valuable client, are favorably improved the accuracy of moving advertising dispensing.Chinese patent application " a kind of to deliver the method for filling high in video " disclosed in CN00910233572 will have advertisement value member in video pictures Element is positioned and intercepted, and then adds attribute tags for the element of interception;Fill high for ad elements matching, so as to generate advertisement Bait, data that computer has the element of advertisement value by positioning properties, the element being intercepted, attribute tags, matching Advertisement putting data;During video playback advertisement bait is delivered according to advertisement putting data.Make to broadcast in video in this way Substantial amounts of advertisement is delivered to spectators while putting, the quality of advertisement is greatly improved.But the method that this kind breaks for commercialsy can be led The frequency for causing some advertisements to occur is very high, and repeatability is big, and user may be caused to review during video always with advertisement Appearance, produce negative Consumer's Experience.

The content of the invention

In order to solve the above problems, the invention provides a kind of method of digital TV direct video inter-cut advertisement, specifically Scheme is as follows:

A kind of method of digital TV direct video inter-cut advertisement, comprises the following steps:

S1:Operation Server obtains several components in any two field picture of live video, and any two field picture is set Some advertisement tags are put, and the live video data for being provided with advertisement tag is packaged, DTV group is sent to Broadcast transmission network;

S2:The promotional literature associated with the advertisement tag is packaged, DTV multicast transmission net is sent to Network, when user terminal watches live video program first, receives and stores promotional literature;

S3:When user terminal starts viewing live video, start the advertisement tag of monitoring video frame, and count, when identical wide Label occurrence number is accused when reaching predetermined threshold value A, the advertisement being associated in the advertisement tag is transferred for the A+1 time when occurring literary Part;

S4:The associated promotional literature information of the advertisement tag is shown, step S5 is performed, then by same advertisement tag Counting reset, started counting up from newly, repeatedly S3 steps;

S5:The frequency W that promotional literature described in start recording is shown in certain period of time Δ T1;

S6:The frequency W and predeterminated frequency threshold range (B1, B2) are contrasted;When comparative result is W >=B2, Carry out step S7;When comparative result is W≤B1, step S8 is carried out;As B1 < W < B2, S9 steps are performed;

S7:It is A+X to adjust A values, performs S9 steps;

S8:It is A-X to adjust A values, performs S9 steps;

S9:Continue to show advertising message to preset time value TA, advertisement is closed.

Further, the different advertisement tags are provided with priority sequence number.

Further, also comprise the following steps after S3 steps:

S101:Judge the number of the advertisement tag of the A+1 times appearance carried in same frame of video, during equal to 1, carry out S4 Step;During more than 1, S102 steps are carried out;

S102:The broadcasting record of promotional literature corresponding to the advertisement tag is counted, judges whether to have and broadcasts Put and be recorded as 0 time, if judged result for " be " and if carry out S103 steps;Otherwise, S104 steps are carried out;

S103:The advertisement tag that broadcasting is recorded as into 0 time is set to first place, carries out S4 steps;

S104:Judge advertisement priority, choose the advertisement tag of highest priority, carry out S4 steps.

Preferably, the display mode of the advertising message is shown for the mode for the small window that floats.

Further, the component includes face, vehicle, article, scene and human body behavior;The promotional literature class Type includes video, picture, word or item purchase request link prompting.

Further, methods described also comprises the following steps:

S302:Type to the promotional literature judges, is linked when determining promotional literature for item purchase request During prompting, step S303 is carried out, S4 is otherwise carried out;

S303:Scene judgement is carried out to currently playing frame, promotional literature relative article position is obtained, will be to be played Location advertising is arranged at the article position, carries out S4 steps.

Preferably, the background of the item purchase request link prompting promotional literature is set to transparent.

Further, methods described also comprises the following steps:

S401:After the advertising message of display is clicked on by user, the advertisement details page is jumped to, while carrying out S402 steps Suddenly;

S402:Current live video is judged, if be time shift program, when judged result is "No", carried out S403 steps;When judged result is "Yes", S404 steps are carried out;

S403:Close audio to play, then carry out S405 steps;

S404:Suspend video playback, and record time out T1;Then S406 steps are carried out;

S405:During advertisement details page close, audio broadcasting is reopened;

S406:During advertisement details page close, restart video playback, and record restarts time T2.

Further, methods described also includes:

S407:While suspending video playback, user terminal receives the multicast video streams in T1 to T1+ Δ T2 periods, shape Stored into cache file, the instruction for stopping multicast video streams then being sent to Operation Server;

S408:When restarting video playback, user terminal is transferred cache file and played out, while being sent out to Operation Server Send application unicast instruction;

S409:Operation Server receives application unicast instruction, sets up lapse data passage, and send time-shifting files packet To user terminal;

S410:User terminal receives time-shifting files, and when user terminal is played and stabs node to time-shifting files packet time, will Time-shifting files packet carries out decoding broadcasting, then deletes temporary file.

Further, the S410 steps are mainly made up of following steps:

S501:User terminal receives time-shifting files packet, and records the timestamp information Tx of current time-shifting files packet The timestamp information Tx-1 of file data bag was moved with upper a period of time;

S502:Judge Tx and T1+ Δs T2 size, when judged result is that Tx is less than T1+ Δ T2, carry out S503 steps; When judged result is that Tx is equal to T1+ Δ T2, S504 steps are carried out;When judged result is that Tx is more than T1+ Δ Ta, S505 is carried out Step;

S503:File data bag is moved in discarding for the moment, S501 is repeated;

S504:File data bag is moved in discarding for the moment, and starts to preserve current and later time-shifting files data, is carried out S10 steps;

S505:Preserve the lapse data file of text move number of packages of upper a period of time according to this and afterwards;Carry out S10 steps;

S10:When user terminal was played to TX or Tx-1 time points, time-shifting files packet is subjected to decoding broadcasting, then Delete cache file.

The method for the digital TV direct video inter-cut advertisement that the present invention is provided, by rationally setting advertisement to play threshold value A, Ensure that user's viewing video is played with video relevance than larger advertisement simultaneously, but turn avoid because advertisement tag occurs Number of times is more and the problem of frequent advertisement, user is to the detest degree of advertisement for reduction, frequently occurs advertisement;And occurred according to advertisement Frequency carries out flexible modulation to A, prevents that same advertisement occurrence number is too many;Different advertisement tags are individually recorded, and reach certain threshold Value is just played out once, can upset advertisement playing sequence, and the solution same period needs broadcasting advertisement excessive, it is difficult to arrange The problem of opening.

Brief description of the drawings

The flow chart of the method for the digital TV direct video inter-cut advertisement of Fig. 1 embodiments 1;

The partial process view of the method for the digital TV direct video inter-cut advertisement of Fig. 2 embodiments 2;

The flow chart of the method for the digital TV direct video inter-cut advertisement of Fig. 3 embodiments 3;

The partial process view of the method for the digital TV direct video inter-cut advertisement of Fig. 4 embodiments 4.

Embodiment

The invention will be further described with reference to the accompanying drawings and examples, and the following example is only used for explaining the present invention The content of the invention, be not intended to limit the scope of the invention.

Embodiment 1

As shown in figure 1, a kind of method of digital TV direct video inter-cut advertisement, comprises the following steps:

S1:Operation Server obtains several components in any two field picture of live video, and any two field picture is set Some advertisement tags are put, and the live video data for being provided with advertisement tag is packaged, DTV group is sent to Broadcast transmission network;

S2:The promotional literature associated with the advertisement tag is packaged, DTV multicast transmission net is sent to Network, when user terminal watches live video program first, receives and stores promotional literature;

S3:When user terminal starts viewing live video, start the advertisement tag of monitoring video frame, and count, when identical wide Label occurrence number is accused when reaching predetermined threshold value A, the advertisement being associated in the advertisement tag is transferred for the A+1 time when occurring literary Part;

S4:The associated promotional literature information of the advertisement tag is shown, step S5 is performed, then by same advertisement tag Counting reset, started counting up from newly, repeatedly S3 steps;

S5:The frequency W that promotional literature described in start recording is shown in certain period of time Δ T1;

S6:The frequency W and predeterminated frequency threshold range (B1, B2) are contrasted;When comparative result is W >=B2, Carry out step S7;When comparative result is W≤B1, step S8 is carried out;As B1 < W < B2, S9 steps are performed;

S7:It is A+X to adjust A values, performs S9 steps;

S8:It is A-X to adjust A values, performs S9 steps;

S9:Continue to show advertising message to preset time value TA, advertisement is closed.

The method for the digital TV direct video inter-cut advertisement that the present invention is provided, in frame of video carrying advertisement tag, and with Relevant advertisements are associated, but when playing video, the number of times that advertisement tag occurs is counted, when reaching certain threshold value, Just carry out insertion advertisement, it is to avoid video playback advertisement frequently occurs reduction user's perception, after advertisement is shown, count clear Zero, since new;The frequency that advertisement occurs is counted simultaneously, and threshold range is set according to reasonable, frequency occurs to advertisement Rate carries out specification, and carries out flexible modulation to A according to the advertisement frequency of occurrences, prevents that same advertisement occurrence number is too many;It is different wide Accuse label individually to record, reach certain threshold value and just play out once, advertisement playing sequence can be upset, solve the same time Section needs broadcasting advertisement excessive, it is difficult to the problem of arranging.

Embodiment 2

The method of the digital TV direct video inter-cut advertisement of the present embodiment, the difference with embodiment 1 is, such as Fig. 2 institutes Show, further limit, the different advertisement tags are provided with priority sequence number;Also comprise the following steps after S3 steps:

S101:Judge the number of the advertisement tag of the A+1 times appearance carried in same frame of video, during equal to 1, carry out S4 Step;During more than 1, S102 steps are carried out;

S102:The broadcasting record of promotional literature corresponding to the advertisement tag is counted, judges whether to have and broadcasts Put and be recorded as 0 time, S103 steps are carried out if judged result is "Yes";Otherwise, S104 steps are carried out;

S103:The advertisement tag that broadcasting is recorded as into 0 time is set to first place, carries out S4 steps;

S104:Judge advertisement priority, choose the advertisement tag of highest priority, carry out S4 steps.

Need the advertisement of display big in the method for the digital TV direct video inter-cut advertisement of the present embodiment, same frame of video When 1, all advertisements are sorted successively according to priority, broadcasting priority is highest, more fair to advertiser, still Need the occurrence number for treating advertisement first to be judged, if the advertisement never occurred, even if priority is relatively low, also enter Row is played, and the situation for preventing some advertisements from can not be played due to regulatory issues further improves fairness.

Embodiment 3

The method of the digital TV direct video inter-cut advertisement of the present embodiment, the difference with embodiment 1 is, such as Fig. 3 institutes Show, further limit, the component includes face, vehicle, article, scene and human body behavior;The promotional literature type Link and point out including video, picture, word or item purchase request.

Methods described also comprises the following steps:

S302:Type to the promotional literature judges, is linked when determining promotional literature for item purchase request During prompting, step S303 is carried out, S4 is otherwise carried out;

S303:Scene judgement is carried out to currently playing frame, promotional literature relative article position is obtained, will be to be played Location advertising is arranged at the article position, carries out S4 steps.

Wherein, the background of item purchase request link prompting promotional literature is set to transparent.

The method for the digital TV direct video inter-cut advertisement that the present embodiment is provided, links for item purchase request and points out Advertisement, is arranged at frame of video article position, and advertising goal is strong, and does not influence user to watch video.

Embodiment 4

The method of the digital TV direct video inter-cut advertisement of the present embodiment, the difference with embodiment 1 is, such as Fig. 4 institutes Show, further limit, methods described also comprises the following steps:

S401:After the advertising message of display is clicked on by user, the advertisement details page is jumped to, while carrying out S402 steps Suddenly;

S402:Current live program is judged, if support time-shifting function, when judged result is "No", carried out S403 steps;When judged result is "Yes", S404 steps are carried out;

S403:Close audio to play, then carry out S405 steps;

S404:Suspend video playback, and record time out T1;Then S407 steps are carried out;

S405:During advertisement details page close, audio broadcasting is reopened;

S407:While suspending video playback, user terminal receives the multicast video streams in T1 to T1+ Δ T2 periods, shape Stored into cache file, the instruction for stopping multicast video streams then being sent to Operation Server, S406 steps are carried out;

S406:During advertisement details page close, restart video playback, and record restarts time T2;

S408:When restarting video playback, user terminal is transferred cache file and played out, while being sent out to Operation Server Send application unicast instruction;

S409:Operation Server receives application unicast instruction, sets up lapse data passage, and send time-shifting files packet To user terminal;

S501:User terminal receives time-shifting files packet, and records the timestamp information Tx of current time-shifting files packet The timestamp information Tx-1 of file data bag was moved with upper a period of time;

S502:Judge Tx and T1+ Δs T2 size, when judged result is that Tx is less than T1+ Δ T2, carry out S503 steps; When judged result is that Tx is equal to T1+ Δ T2, S504 steps are carried out;When judged result is that Tx is more than T1+ Δ Ta, S505 is carried out Step;

S503:File data bag is moved in discarding for the moment, S501 is repeated;

S504:File data bag is moved in discarding for the moment, and starts to preserve current and later time-shifting files data, is carried out S10 steps;

S505:Preserve the lapse data file of text move number of packages of upper a period of time according to this and afterwards;Carry out S10 steps;

S10:When user terminal was played to TX or Tx-1 time points, time-shifting files packet is subjected to decoding broadcasting, then Delete cache file.

The method for the digital TV direct video inter-cut advertisement that the present embodiment is provided, is put to open and jumps to advertisement in advertisement During the page, whether time shift is supported to currently playing program, if program supports time shift, the operation starts time-shifting function, right Live pause;When user terminal carries out pausing operation, server continues to send the multicast packet in preset time period to user terminal Bag, rather than stop multicast packet transmission at once, and set up lapse data passage, it is to avoid user suspends and waste bandwidth for a long time The problem of;Restart after play operation triggering, communicated with server, set up lapse data passage, server lookup T1 Time-shifting files data after time point, are packaged and delivered to user terminal, and this process generally requires the regular hour, can have broadcasting Of short duration interim card pause, but the user terminal of the present embodiment transfers the temporary file being locally stored, response is fast, without waiting for broadcasting Time-shifting files packet is received while putting temporary file, broadcasting seamless connection can be made, another user has preferably user's body Test.

Claims (10)

1. a kind of method of digital TV direct video inter-cut advertisement, it is characterised in that comprise the following steps:
S1:Operation Server obtains several components in any two field picture of live video, if being set to any two field picture Dry advertisement tag, and the live video data for being provided with advertisement tag is packaged, it is sent to DTV multicast biography Defeated network;
S2:The promotional literature associated with the advertisement tag is packaged, DTV multicast transmission network is sent to, used When live video program is watched at family end first, receive and store promotional literature;
S3:When user terminal starts viewing live video, start the advertisement tag of monitoring video frame, and count, when same advertisement mark Label occurrence number is when reaching predetermined threshold value A, is transferred when occurring in the associated promotional literature of the advertisement tag for the A+1 time;
S4:The associated promotional literature information of the advertisement tag is shown, step S5 is performed, then by the meter of same advertisement tag Number is reset, and is started counting up from newly, repeats S3 steps;
S5:The frequency W that promotional literature described in start recording is shown in certain period of time Δ T1;
S6:The frequency W and predeterminated frequency threshold range (B1, B2) are contrasted;When comparative result is W >=B2, carry out Step S7;When comparative result is W≤B1, step S8 is carried out;As B1 < W < B2, S9 steps are performed;
S7:It is A+X to adjust A values, performs S9 steps;
S8:It is A-X to adjust A values, performs S9 steps;
S9:Continue to show advertising message to preset time value TA, advertisement is closed.
2. the method that digital television program as claimed in claim 1 breaks for commercialsy, it is characterised in that the different advertisement tags It is provided with priority sequence number.
3. the method that digital television program as claimed in claim 2 breaks for commercialsy, it is characterised in that also include after S3 steps Following steps:
S101:Judge the number of the advertisement tag of the A+1 times appearance carried in same frame of video, during equal to 1, carry out S4 steps Suddenly;During more than 1, S102 steps are carried out;
S102:The broadcasting record of promotional literature corresponding to the advertisement tag is counted, judges whether to have and plays note Record as 0 time, S103 steps are carried out if judged result is "Yes";Otherwise, S104 steps are carried out;
S103:The advertisement tag that broadcasting is recorded as into 0 time is set to first place, carries out S4 steps;
S104:Judge advertisement priority, choose the advertisement tag of highest priority, carry out S4 steps.
4. the method that digital television program as claimed in claim 1 breaks for commercialsy, it is characterised in that the advertising message it is aobvious Show mode and shown for the mode for the small window that floats.
5. the method that digital television program as claimed in claim 1 breaks for commercialsy, it is characterised in that the component includes Face, vehicle, article, scene and human body behavior;The promotional literature type includes video, picture, word or article purchase please Link is asked to point out.
6. the method that digital television program as claimed in claim 4 breaks for commercialsy, it is characterised in that methods described is also included such as Lower step:
S302:Type to the promotional literature judges, is item purchase request link prompting when determining promotional literature When, step S303 is carried out, S4 is otherwise carried out;
S303:Scene judgement is carried out to currently playing frame, promotional literature relative article position is obtained, by advertisement to be played Position is arranged at the article position, carries out S4 steps.
7. the method that digital television program as claimed in claim 6 breaks for commercialsy, it is characterised in that the item purchase request The background of link prompting promotional literature is set to transparent.
8. the method that digital television program as claimed in claim 1 breaks for commercialsy, it is characterised in that methods described is also included such as Lower step:
S401:After the advertising message of display is clicked on by user, the advertisement details page is jumped to, while carrying out S402 steps;
S402:Current live program is judged, if to support the program of time shift, when judged result is "No", carried out S403 steps;When judged result is "Yes", S404 steps are carried out;
S403:Close audio to play, then carry out S405 steps;
S404:Suspend video playback, and record time out T1;Then S406 steps are carried out;
S405:During advertisement details page close, audio broadcasting is reopened;
S406:During advertisement details page close, restart video playback, and record restarts time T2.
9. the method that digital television program as claimed in claim 8 breaks for commercialsy, it is characterised in that methods described also includes:
S407:While suspending video playback, user terminal receives the multicast video streams in T1 to T1+ Δ T2 periods, forms slow Deposit file to be stored, the instruction for stopping multicast video streams then being sent to Operation Server;
S408:When restarting video playback, user terminal is transferred cache file and played out, while sending Shen to Operation Server Please unicast instruction;
S409:Operation Server receives application unicast instruction, sets up lapse data passage, and send time-shifting files packet to Family end;
S410:User terminal receives time-shifting files, and when user terminal is played and stabs node to time-shifting files packet time, by time shift File data bag carries out decoding broadcasting, then deletes temporary file.
10. the method that digital television program as claimed in claim 9 breaks for commercialsy, it is characterised in that the S410 steps master To be made up of following steps:
S501:User terminal receives time-shifting files packet, and records the timestamp information Tx of current time-shifting files packet and upper The timestamp information Tx-1 of file data bag is moved for the moment;
S502:Judge Tx and T1+ Δs T2 size, when judged result is that Tx is less than T1+ Δ T2, carry out S503 steps;When sentencing When disconnected result is that Tx is equal to T1+ Δ T2, S504 steps are carried out;When judged result is that Tx is more than T1+ Δ Ta, S505 steps are carried out Suddenly;
S503:File data bag is moved in discarding for the moment, S501 is repeated;
S504:File data bag is moved in discarding for the moment, and starts to preserve current and later time-shifting files data, S10 steps are carried out Suddenly;
S505:Preserve the lapse data file of text move number of packages of upper a period of time according to this and afterwards;Carry out S10 steps;
S10:When user terminal was played to TX or Tx-1 time points, time-shifting files packet is subjected to decoding broadcasting, then deleted Cache file.
CN201710311545.8A 2017-05-05 2017-05-05 A kind of method of digital TV direct video inter-cut advertisement CN107147926B (en)

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