CN106355452A - Cinema advertising management system based on big data - Google Patents
Cinema advertising management system based on big data Download PDFInfo
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- CN106355452A CN106355452A CN201610840640.2A CN201610840640A CN106355452A CN 106355452 A CN106355452 A CN 106355452A CN 201610840640 A CN201610840640 A CN 201610840640A CN 106355452 A CN106355452 A CN 106355452A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention discloses a cinema advertising management system based on big data and belongs to the technical field of cinema advertising putting. The cinema advertising management system based on big data comprises an advertising base module, a film information analysis module, a playing control module, a projection module, and a business settlement module; the advertising base module, the film information analysis module, the projection module and the business settlement module are connected respectively with the playing control module, the advertising base module is used for storing and managing advertising materials and corresponding tag information, and the film information analysis module is used for analyzing and managing film information. The cinema advertising management system based on big data integrating management, pushing and playing enables efficiency of cinema advertising management to be greatly improved and advertising putting difficulty to be decreased, advertising effect is greatly improved, and the system is well worthy of popularization and application.
Description
Technical field
The present invention relates to movie theatre advertisement putting technical field, specifically provide a kind of movie theatre advertising management system based on big data
System.
Background technology
In recent years, computer application is more and more extensive.With social and economic development further, user is to calculating
The properties of machine are proposed higher and higher requirement.Along with the raising of computer properties, big data technology is more next
More causes concern.Big data technology is it is simply that quickly obtain the technology of valuable information from various types of data.Greatly
Data fields have occurred in that technology new in a large number, and they become the powerful mean that big data gathers, stores, processes and presents.
Big data processes key technology and generally comprises: big data collection, big data are processed, big data stores and management, big data analysis
And excavation, big data represent and apply.Wherein big data is excavated also known as the Knowledge Discovery in data base, is the artificial intelligence of current people
The hot issue of energy database area research.So-called data mining refers to disclose from the mass data of data base implicit
, the outstanding process of information that is not previously known and having potential value.Data mining is a kind of decision support processes, is based primarily upon
Artificial intelligence, machine learning, pattern recognition, statistics, data base and visualization technique etc., analyze enterprise increasingly automatedly
Data, makes the reasoning of inductive, therefrom excavates potential pattern, and aid decision making person adjusts market strategy, reduces risks, does
Go out correct decision-making.
Along with China's expanding economy, all kinds of movie theatres spring up like bamboo shoots after a spring rain as development swift and violent, viewing number and screen
Block number relatively before have and significantly lifted.And the fast development by movie theatre, before piece, this high-quality public media of advertisement also has
Significant progress.But, there is advertisement positioning and forbidden in current movie theatre advertisement, part ad quality is low, throws in advertising channel
Opaque the problems such as, bring certain harmful effect to the development of movie theatre advertisement putting.Using big data technology to movie theatre advertisement
Input improves, and can effectively solve above-mentioned various problem, is that the advertisement industry of movie theatre contributes.
Content of the invention
The technical assignment of the present invention is for above-mentioned problem, provides one kind to integrate management, push, play,
And can greatly improve the efficiency of movie theatre advertising management, reduce advertisement putting difficulty, significant increase advertising effect based on
The movie theatre Advertising Management System of big data.
For achieving the above object, the technical scheme is that
A kind of movie theatre Advertising Management System based on big data, by advertisement library module, film information analysis module, plays control mould
Block, projection module and business accounting module composition, described advertisement library module, film information analysis module, projection module and business
Settlement module is connected with play control module respectively；Advertisement library module is used for storage management ad material and corresponding label letter
Breath, film information analysis module is used for analysis management film information；When advertisement needs being customized to push, play and control mould
Block passes through to obtain film audience analysis information from film information analysis module, according to ad material and corresponding label information from wide
Accuse in library module and transfer ad material, be committed to projection module and play out, after finishing, be transferred to playing statistical data
Business accounting module.
Movie theatre is by the ad material needing to throw in and corresponding label information by the unified storage management of advertisement library module.Film
Information analysis module is analyzed to film and film audient, draws every characteristic and the demand point of certain film audient, thus
Directly being customized of advertisement can be pushed, will greatly be lifted extensively by the advertisement that this processes backward spectators' push broadcasting
The effect of publicity accused, meanwhile, the ad content of broadcasting and movie contents in correspondence with each other, thus obtaining original the effect of publicity.
The system also is responsible for the daily management of advertisement play system, by advertising management in the broadcasting time of advertisement, ad pool,
The business such as the Intelligent treatment of advertising expenditure and enterprise's contract carry out the transformation of tape itization, while the lifting efficiency of management, significantly drop
Low regular maintenance cost.
Preferably, ad material is uploaded to advertisement library module by client, system maintenance personnel and client are advertisement jointly
Material formulates corresponding label information, and is managed by advertisement base module stores.
The advertisement putting demand of itself and ad material only need to be committed to the system, system maintenance personnel and client by client
Jointly formulate corresponding label information for ad material, and carried out supplement, the explanation of every terms of information by system maintenance personnel, you can
In ad pool, smoothly add advertisement to be put.
Preferably, described play control module directly carries out advertisement broadcasting according to the playing sequence content of user's customization,
After finishing, carry out business accounting to business accounting module business transferring statistical data.
Compared with prior art, the present invention had based on the movie theatre Advertising Management System of big data following outstanding beneficial
Effect:
(1) described advertisement library module is used for unified storage management ad material and corresponding label information, and film information analyzes mould
Block manages film audience analysis information by big data technical Analysis, draws every characteristic and the demand point of certain film audient,
Such that it is able to directly push being customized of advertisement, make the ad content of broadcasting with movie contents in correspondence with each other, greatly carry
Rise the effect of publicity of advertisement；
(2) the system is responsible for the daily management of advertisement play system, by advertising management in the broadcasting time of advertisement, ad pool, wide
The business such as the Intelligent treatment of announcement expense and enterprise's contract carry out the transformation of tape itization, while the lifting efficiency of management, substantially reduce
Regular maintenance cost.
Brief description
Fig. 1 is the structural representation of the movie theatre Advertising Management System based on big data of the present invention；
Fig. 2 is the flow chart that the movie theatre Advertising Management System based on big data of the present invention uploads ad material；
Fig. 3 is the flow chart that the movie theatre Advertising Management System based on big data of the present invention plays advertisement.
Specific embodiment
Below in conjunction with drawings and Examples, the movie theatre Advertising Management System based on big data for the present invention is made further
Describe in detail.
Embodiment
As shown in figure 1, the present invention's is divided by advertisement library module, film information based on the movie theatre Advertising Management System of big data
Analysis module, play control module, projection module and business accounting module composition.Advertisement library module, film information analysis module, put
Reflect module to be connected with play control module respectively with business accounting module.Advertisement library module be used for storage management ad material and
Corresponding label information.As shown in Fig. 2 after client uploads ad material, being advertisement element jointly by system maintenance personnel and client
Corresponding label information formulated by material, and ad material is managed by advertisement base module stores with corresponding label information.Film is believed
Breath analysis module is used for analysis management film audience analysis information.When the advertisement that being customized in need pushes, play control
Molding block passes through to obtain film audience analysis information from film information analysis module, according to ad material and corresponding label information
Transfer ad material from advertisement library module, be committed to projection module and play out, after finishing, statistical data will be play and pass
It is handed to business accounting module.Meanwhile, play control module directly can carry out advertisement and broadcasts according to the playing sequence content of user's customization
Put.
As shown in figure 3, the present invention's is judged to playing task first based on the movie theatre Advertising Management System of big data
Whether pushed using orientation and play, result of determination is divided into following two scenes:
(1) do not use orientation to push to play: play control module is broadcast according to user's playing sequence set in advance and number of times
Put, after finishing playing, carry out business accounting to business accounting module business transferring statistical data；
(2) pushed using orientation and play: system first passes through film information analysis module and transfers film analysis information, according to analysis
Result relies on ad material set in advance and corresponding label information in advertisement library module to transfer corresponding ad material, to
Projection module assigns play instruction, collects advertisement and play statistical information after finishing playing, to business accounting module business transferring system
Count and carry out business accounting.
Embodiment described above, the simply present invention more preferably specific embodiment, those skilled in the art is at this
The usual variations and alternatives carrying out in the range of inventive technique scheme all should comprise within the scope of the present invention.
Claims (3)
1. a kind of movie theatre Advertising Management System based on big data it is characterised in that: by advertisement library module, film information analyze mould
Block, play control module, projection module and business accounting module composition, described advertisement library module, film information analysis module, put
Reflect module to be connected with play control module respectively with business accounting module；Advertisement library module be used for storage management ad material and
Corresponding label information, film information analysis module is used for analysis management film information；When advertisement needs being customized to push
When, play control module is passed through to obtain film audience analysis information from film information analysis module, according to ad material and correspondence
Label information transfer ad material from advertisement library module, be committed to projection module play out, after finishing, will play
Statistical data is transferred to business accounting module.
2. the movie theatre Advertising Management System based on big data according to claim 1 it is characterised in that: client by advertisement element
Material uploads to advertisement library module, and system maintenance personnel formulate corresponding label information for ad material jointly with client, and by wide
Accuse library module storage management.
3. the movie theatre Advertising Management System based on big data according to claim 1 and 2 it is characterised in that: described broadcasting
Control module directly carries out advertisement broadcasting according to the playing sequence content of user's customization.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610840640.2A CN106355452A (en) | 2016-09-22 | 2016-09-22 | Cinema advertising management system based on big data |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610840640.2A CN106355452A (en) | 2016-09-22 | 2016-09-22 | Cinema advertising management system based on big data |
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| Publication Number | Publication Date |
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| CN106355452A true CN106355452A (en) | 2017-01-25 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610840640.2A Pending CN106355452A (en) | 2016-09-22 | 2016-09-22 | Cinema advertising management system based on big data |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109996093A (en) * | 2017-12-29 | 2019-07-09 | 上海淘票儿信息科技有限公司 | Data processing system and method, movie playing method and server |
| CN110544186A (en) * | 2019-09-02 | 2019-12-06 | 江苏山海文化传播有限公司 | Operation and distribution system for film industry and use method thereof |
| CN112465537A (en) * | 2020-10-27 | 2021-03-09 | 北京智能广宣科技有限公司 | Automatic settling system and method for cinema advertisement playing cost |
| CN113269594A (en) * | 2021-06-08 | 2021-08-17 | 绍兴市壹点通传媒有限公司 | Cinema advertisement management method and system based on big data |
| CN113781124A (en) * | 2020-09-18 | 2021-12-10 | 北京智能广宣科技有限公司 | Intelligent adjustment method for cinema advertisement play list |
Citations (3)
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|---|---|---|---|---|
| CN1413329A (en) * | 1999-08-13 | 2003-04-23 | 电影播放公司 | System and method for digitally providing and displaying advertisement information to cinemas and theaters |
| CN102685550A (en) * | 2011-04-14 | 2012-09-19 | 天脉聚源(北京)传媒科技有限公司 | Network video advertisement placing method and system |
| US20140359653A1 (en) * | 2013-05-31 | 2014-12-04 | University Of Ontario Institute Of Technology | Systems, Methods, and Computer Program Products for Providing Video-Passwords For User Authentication |
-
2016
- 2016-09-22 CN CN201610840640.2A patent/CN106355452A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1413329A (en) * | 1999-08-13 | 2003-04-23 | 电影播放公司 | System and method for digitally providing and displaying advertisement information to cinemas and theaters |
| CN102685550A (en) * | 2011-04-14 | 2012-09-19 | 天脉聚源(北京)传媒科技有限公司 | Network video advertisement placing method and system |
| US20140359653A1 (en) * | 2013-05-31 | 2014-12-04 | University Of Ontario Institute Of Technology | Systems, Methods, and Computer Program Products for Providing Video-Passwords For User Authentication |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109996093A (en) * | 2017-12-29 | 2019-07-09 | 上海淘票儿信息科技有限公司 | Data processing system and method, movie playing method and server |
| CN110544186A (en) * | 2019-09-02 | 2019-12-06 | 江苏山海文化传播有限公司 | Operation and distribution system for film industry and use method thereof |
| CN113781124A (en) * | 2020-09-18 | 2021-12-10 | 北京智能广宣科技有限公司 | Intelligent adjustment method for cinema advertisement play list |
| CN113781124B (en) * | 2020-09-18 | 2024-04-02 | 北京智能广宣科技有限公司 | Intelligent adjustment method for cinema advertisement play list |
| CN112465537A (en) * | 2020-10-27 | 2021-03-09 | 北京智能广宣科技有限公司 | Automatic settling system and method for cinema advertisement playing cost |
| CN113269594A (en) * | 2021-06-08 | 2021-08-17 | 绍兴市壹点通传媒有限公司 | Cinema advertisement management method and system based on big data |
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