CN110544186A - Operation and distribution system for film industry and use method thereof - Google Patents
Operation and distribution system for film industry and use method thereof Download PDFInfo
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Abstract
the invention belongs to the technical field of film development, and particularly relates to an operation and distribution system in the film industry, which comprises a statistical module, an operation center, a ticket booking module, a ticket selling module and an advertisement module, wherein the statistical module comprises a people flow counter installed at the door of a cinema, a position detector installed on a sight seat, a sight video camera and a monitoring display screen installed in a film showing hall, the operation center comprises a background operation computer and an analysis processing computer, the ticket booking module comprises a solid shop ticket booking module, a network ticket booking module and an automatic ticket vending machine, the ticket selling module comprises a paper ticket, an electronic ticket and a two-dimensional code ticket, and the people flow counter, the position detector and the sight video camera are all in signal connection with a signal input end of the statistical module. The invention adopts the statistical module to carry out statistics and calculation on the type of the film showing and the flow of film viewers, obtains the type of the current popular film and the popular trend of the film, and makes data support for the further film shooting type of the film company, thereby ensuring the box office income of the shot film.
Description
Technical Field
the invention relates to the technical field of film development, in particular to an operation and distribution system for the film industry.
Background
At present, the current situation of the movie industry is that a plurality of management and process aspects are not professional, and the movie industry does not have a unified informatization system for movie box-office income combined with movie industry release, so that the information for determining market normalization and promotion, such as movie box-office income, popularity, field order, film arrangement and the like, is not transparent, the movie industry is in a workshop operation mode, the factors of scattered information management, disordered personnel management, unclear film ground release structuralization and the like cause that financial capital generates fear on movie investment, and further the healthy development of the movie industry is slowed down, so that the continuous healthy development of the movie industry in the future needs to provide a system for providing corresponding data support for the production and release of new movies, and avoid that the shot movies do not accord with the aesthetic requirements of audiences, and avoid loss on investors.
1. The current movie operation system can not analyze the popularity trend of the movie, so that the type of the shot movie does not meet the requirements of audiences, the good visual perception can not be provided for the audiences, the seating rate of the movie of a movie company is low, and the investment loss of shooting is caused at the bottom of a box office.
2. The current movie operation system can not well popularize the shot movie, and can not correspondingly adjust the playing and film arrangement of the movie through the film watching experience of audiences.
Disclosure of Invention
technical problem to be solved
Aiming at the defects of the prior art, the invention provides an operation and distribution system in the film industry and a using method thereof, and solves the problem of asymmetric investment and income caused by the fact that the information for determining the normalized propulsion of the market, such as the income, the number of people, the field number, the film arrangement and the like, is opaque in the film box office in the prior art.
(II) technical scheme
In order to achieve the purpose, the invention provides the following technical scheme: the utility model provides a film trade operation issuing system, includes statistics module, operation center, orders module, ticket module and advertisement module, statistics module contains the people flow counter of installing in the cinema gate, installs the position detector on seeing the shadow seat, installs in the sight film camera and the monitoring display screen in film projection room, the operation center contains backstage operation computer and analysis processes computer, orders the module and contains entity shop and orders module, network and orders the module and ticket vending machine, the ticket module contains paper ticket, electron ticket and two-dimensional code ticket, the people flow counter position detector the equal signal connection of sight film camera statistics module's signal input part.
The number of people who come in and go out of the cinema is recorded and counted by a people flow counter arranged at the door of the cinema, a position detector arranged on a film watching seat is used for recording and counting the seating rate of the whole audience when a film is played, a film watching camera arranged in a film showing hall is used for recording and counting the playing content, the playing frequency and the playing time period of the film, the recorded and counted data are respectively transmitted to an operation center by the three, the operation center deduces the type of the current hotness film according to the big data, data support is provided for new film production and film arrangement, and the film watching camera arranged in the film showing hall can also monitor whether the currently played film is consistent with the film arrangement film in real time, so that the problem of ticket stealing house income is avoided.
In a further embodiment, a signal output end of the statistical module is in signal connection with the monitoring display screen and a signal input end of the operation center, and a command output end of the operation center is in signal connection with the ticket booking module, the ticket selling module and the advertisement module.
The monitoring display screen is used for displaying playing related information of a current film, and the operation center analyzes and processes viewing data received by the statistic module, so that current hot film types and film types with hot trends can be rapidly and accurately acquired, pre-selling can be performed through the ticket booking module in a targeted mode, and corresponding advertisement putting can be performed through the advertisement module.
In further embodiments, the advertising module includes television placement advertisements, movie placement advertisements, computer advertisements, cell phone advertisements, and elevator advertisements.
The television advertisement implantation refers to playing related pictures or short videos of a movie when the television play starts or ends, the movie advertisement implantation refers to leading out a next series of story lines at the tail of the movie after the movie playing ends, the computer advertisement refers to pictures and videos of the movie related to on-off animation or screen saver animation of a computer, the mobile phone advertisement comprises friend circle advertisements, timing push advertisements and alarm clock advertisements, and the elevator advertisement comprises a movie poster, a movie catkin video and a movie key content excerpt video arranged at the door of an elevator.
in a further embodiment, the ticketing module comprises an electronic ticket, a two-dimensional code ticket and a paper ticket.
The electronic ticket sends a group of digital and alphabetical combined information to the audience through the ticket booking module, the audience inputs the received group of information to a personal computer or a cinema screen for playing a film before watching the film, and then the personal computer or the cinema screen plays a film signal with a corresponding definition grade according to the received signal, for example, the display grade of a household computer is low in requirement and is VGA \ QHD \ HD grade, so that the cost of the electronic movie ticket of the household computer is relatively low, and the playing grade of the cinema screen is FHD \2K \4K grade, so that the cost of the electronic movie ticket of a film source is relatively high; the two-dimension code ticket is that the operation center sends a group of two-dimension codes to a mobile terminal of a film viewer, before viewing the film, a scanning mechanism arranged at the entrance of the cinema scans the two-dimension codes to obtain a pass instruction, so that a person purchasing film viewing permission can enter a projection hall to view the film, wherein the two-dimension code ticket comprises a single ticket, a double ticket, a family ticket and a group ticket, and the two-dimension code ticket, the family ticket and the group ticket respectively correspond to a single person, two persons, multiple persons and a unit to view the; the paper ticket is a paper ticket printed by a ticket selling module through a ticket selling machine, and can be divided into a single ticket, a double ticket, a family ticket and a group ticket.
In a further embodiment, the mobile advertisement further comprises a guide video in a professional movie APP, a consumer product APP and an entertainment APP.
Wherein, professional film APP pops out the floral grouping and the poster of current popular film when being used for ordering the film, supplementary people select the good film of wonderful content, when people use consumer goods APP, pop out the coupon of film, people can see the shadow according to this coupon to realize the dual experience of consumption and amusement, people are when using recreation APP to play a game, also can draw out with the relevant or close film of recreation content, so that make the recreation user also can produce the idea of seeing the shadow.
A movie industry operation distribution system, comprising the steps of:
S1: the statistical module is used for knowing the other preferences of the audience to the movie, including the play attention and recommendation indexes of the swordsmen dramas, the science fiction dramas, the family dramas, the main melody dramas, the action dramas, the domestic dramas and the overseas dramas, so as to determine the shooting type, the playing type and the corresponding time nodes of the movie, for example, the shooting, playing and recommendation proportion of the science fiction dramas is increased at the time when the science fiction dramas begin to be popular, the shooting, playing and recommendation proportion of the science fiction dramas desired is summarized, and the appropriate guidance and drainage are carried out.
S2: and within the period from one month to the previous day of the movie release, the advertisement module is adopted to gradually enable potential audiences to know the basic content and the wonderful node content of the movie, so as to enable the final result of the movie not to be disclosed. The audience is gradually informed of the reasons for the film and the basic contents including the main action of the film, the story background of the film, the investment and special effects of the film, and the like, and the frequency of the advertisements gradually rises from the beginning of a month until three days before showing are the peak and then gradually falls. The viewer is made familiar with the movie and accepts it step by step, and the viewer selects the appropriate scheduling time in consideration of the viewer's schedule of viewing time.
S3: within one month to one week before the movie shows, topics related to the movie are manufactured, for example, the merits of the power supplies of the same type in the past are evaluated, similar movies can also be evaluated through a professional movie evaluation organization, and movie links are appropriately sent, so that the interest and the watching desire of audiences in the movies are aroused;
S4: in the movie playing process, a reward question-answer form is adopted to enable audiences to see the afterfeel of the movie through a mobile phone or a computer, appropriately refine the evaluation of essence in the movie and shield the evaluation of movie results, so that the curiosity and attention of the current movie are prevented from being influenced by the audiences;
s5: customizing entity products related to the movie content, such as T-shirts, headwear, 3D glasses and toys, feeding back audiences in a mode of watching movies and sending gifts, further enhancing the advertising effect of the movies, enabling the movies to continuously generate high popularity and attention, promoting high attendance rate of the movies and obtaining high box-office income.
(III) advantageous effects
Compared with the prior art, the invention provides a movie industry operation issuing system and a using method thereof, and the system has the following beneficial effects:
1. the operation and distribution system in the film industry adopts the statistical module to carry out statistics and calculation on the type of film showing and the flow of film viewers, obtains the type of the current popular film and the popular trend of the film, and supports the data of the further film shooting type of a film company, thereby ensuring the quality of the shot film and the box office income.
2. This film trade operation issuing system adopts TV advertisement, computer advertisement, cell-phone video, cell-phone APP to preheat and the advertisement to the movie film that will show, cultivates spectator to the attention rate and the acceptance of current type film, increases the high heat degree and the attention rate of the production that makes the film last, impels the high seat rate of the movie to and obtain high box office income. .
Drawings
FIG. 1 is a schematic diagram of a layer signal connection structure according to the present invention.
In the figure: 1. a statistical module; 101. a people flow counter; 102. a position detector; 103. a film viewing camera; 104. monitoring the display screen; 2. an operation center; 201. running the computer in the background; 202. an analysis processing computer; 3. a booking module; 301. a brick-and-mortar store booking module; 302. a network booking module; 303. a ticket vending machine; 4. a ticketing module; 401. an electronic ticket; 402. a two-dimensional code ticket; 403. a paper ticket; 5. an advertisement module; 501. implanting advertisements into the television; 502. the advertisement is planted in the movie; 503. computer advertising; 504. mobile phone advertisement; 505. and (5) elevator advertising.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a more thorough understanding of the present invention. It will be apparent, however, to one skilled in the art, that the present invention may be practiced without one or more of these specific details. In other instances, well-known features have not been described in order to avoid obscuring the invention.
Examples
Referring to fig. 1, the present invention provides the following technical solutions: a movie industry operation and distribution system comprises a statistic module 1, an operation center 2, a ticket booking module 3, a ticketing module 4 and an advertisement module 5, wherein the statistic module 1 comprises a people flow counter 101 installed at the door of a cinema, a position detector 102 installed on a sight seat, a sight video camera 103 and a monitoring display screen 104 installed in a movie projection hall, the operation center 2 comprises a background operation computer 201 and an analysis processing computer 202, the ticket booking module 3 comprises a physical shop ticket booking module 301, a network ticket booking module 302 and an automatic ticket vending machine 303, the ticketing module 4 comprises a paper ticket 403, an electronic ticket 401 and a two-dimensional code ticket 402, and the people flow counter 101, the position detector 102 and the sight video camera 103 are all in signal connection with a signal input end of the statistic module 1.
In this embodiment, the people flow counter 101 installed at the entrance of the theater adopts a TM5645 type infrared sensing point counter for recording and counting the number of people going in and out of the theater, the position detector 102 installed on the viewing seat adopts a CX-493 type reflective sensor for recording and counting the seating rate of the whole audience during movie playing, the viewing camera 103 installed in the movie theater adopts a W30-SW08 type high-definition camera capable of recording and counting the playing content, the playing frequency and the playing time period of the movie, the three transmit the recorded and counted data to the operation center 2, the analysis processing computer 202 in the operation center 2 analyzes and processes the data and further transmits the data to the operation computer 201, the data rewarded by the operation computer 201 is transmitted to various professional movie websites, video game stations, and the like through the internet, The video website and the advertisement website are communicated with each other, and the type of the current hotness film is deduced according to the big data, so that data support is provided for new film making and film arrangement, and the film watching camera 103 arranged in the film showing hall can monitor whether the currently played film is consistent with the film arrangement film in real time, so that the problem of ticket room revenue stealing is avoided.
Specifically, the signal output end of the statistical module 1 is in signal connection with the monitoring display screen 104 and the signal input end of the operation center 2, and the instruction output end of the operation center 2 is in signal connection with the ticket booking module 3, the ticket selling module 4 and the advertisement module 5.
in this embodiment, the monitoring display screen 104 adopts an NT-24 type touch display one-stripe machine for displaying the playing related information of the current movie, and the operation center 2 analyzes and processes the viewing data received by the statistics module 1, so as to quickly and accurately obtain the current popular movie type and the movie type with the popular trend, and thus, the pre-sale is performed through the ticket booking module 3 in a targeted manner, and the corresponding advertisement delivery is performed through the advertisement module 5.
Specifically, the advertisement module 5 includes a television advertisement 501, a movie advertisement 502, a computer advertisement 503, a mobile phone advertisement 504, and an elevator advertisement 505.
In this embodiment, the tv-embedded advertisement 501 refers to a related picture or a short video of a movie played at the beginning or the end of the tv series, the movie-embedded advertisement 502 refers to a story line of a next series drawn at the end of the movie, the computer advertisement 503 refers to a picture and a video related to the movie of a power-on/power-off animation or a screen saver animation of a computer, the mobile phone advertisement 504 includes a friend circle advertisement, a timing push advertisement and an alarm clock advertisement, and the elevator advertisement 505 includes a movie poster, a movie catkin video and a movie key content excerpt video arranged at the door of an elevator.
specifically, the ticketing module 4 includes an electronic ticket 401, a two-dimensional code ticket 402, and a paper ticket 403.
In this embodiment, the electronic ticket 401 sends a group of combined information of numbers and letters to the audience through the ticket ordering module 3, the audience inputs the received group of information to a personal computer or a cinema screen for playing a film before watching the film, and then the personal computer or the cinema screen plays a film signal with a corresponding definition grade according to the received signal, for example, the display grade of the home computer is low and is VGA \ QHD \ HD grade, so the cost of the electronic movie ticket of the home computer is relatively low, while the cinema screen plays in FHD \2K \4K grade, so the cost of the electronic movie ticket of the film source is relatively high; the two-dimensional code ticket 402 is that the operation center 2 sends a group of two-dimensional codes to the mobile terminal of a film viewer, before viewing the film, a scanning mechanism arranged at the entrance of the cinema scans the two-dimensional codes to obtain a pass instruction, so that a person purchasing film viewing permission can enter a projection hall to view the film, wherein the two-dimensional code ticket 402 comprises a single ticket, a double ticket, a family ticket and a group ticket, and the two-dimensional code ticket 402 is respectively corresponding to one person, two persons, multiple persons and a unit for viewing the film; the paper ticket 403 is a paper ticket printed by the ticketing module 4 through a ticketing machine, and can be divided into a single ticket, a double ticket, a family ticket and a group ticket.
Specifically, the mobile phone advertisement 504 further includes a professional movie APP, a consumer product APP, and a drainage video in the entertainment APP.
in the embodiment, the professional movie APP pops out the festoons and posters of the current popular movie when being used for ordering the movie, and assists people to select the good movie of the wonderful content.
A movie industry operation distribution system, comprising the steps of:
S1: the statistical module 1 is used for knowing the audience preferences of the movie, including the play attention and recommendation index of the swordsmen, the science fiction, the family drama, the main melody drama, the action drama, the domestic drama and the overseas drama, so as to determine the movie shooting type, the play type and the corresponding time node, for example, the shooting, playing and recommendation proportion of the science fiction is increased at the time when the science fiction starts to be popular, the thinking of the audience is summarized, and the appropriate guidance and drainage are carried out.
S2: within a period from one month to the previous day of movie release, an advertisement module is adopted to gradually let potential audiences know the basic content and the wonderful node content of the movie, on the premise that the final result of the movie cannot be disclosed, the audiences gradually know the antecedent cause and the basic content of the movie, including the main actor of the movie, the story background of the movie, the investment and the special effect of the movie, and the like, and the advertisement frequency gradually rises from the starting point of one month until three days before showing are the peak value, and then gradually falls. The viewer is made familiar with the movie and accepts it step by step, and the viewer selects the appropriate scheduling time in consideration of the viewer's schedule of viewing time.
S3: within one month to one week before the movie shows, topics related to the movie are manufactured, for example, the merits of the power supplies of the same type in the past are evaluated, similar movies can also be evaluated through a professional movie evaluation organization, and movie links are appropriately sent, so that the interest and the watching desire of audiences in the movies are aroused;
S4: in the movie playing process, a reward question-answer form is adopted to enable audiences to see the afterfeel of the movie through a mobile phone or a computer, appropriately refine the evaluation of essence in the movie and shield the evaluation of movie results, so that the curiosity and attention of the current movie are prevented from being influenced by the audiences;
s5: customizing entity products related to the movie content, such as T-shirts, headwear, 3D glasses and toys, feeding back audiences in a mode of watching movies and sending gifts, further enhancing the advertising effect of the movies, enabling the movies to continuously generate high popularity and attention, promoting high attendance rate of the movies and obtaining high box-office income.
The human flow counter 101, the position detector 102, the viewing camera 103 and the monitoring display screen 104 in the present embodiment are known technologies that have been disclosed to be widely used in daily industrial production.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. The utility model provides a film trade operation issuing system, includes statistics module (1), operation center (2), booking ticket module (3), ticketing module (4) and advertisement module (5), its characterized in that: statistics module (1) contains and installs in people flow counter (101) at the cinema gate, installs position detector (102) on seeing the shadow seat, installs in sight shadow camera (103) and monitoring display screen (104) in movie theater, operation center (2) contain backstage operation computer (201) and analysis and processing computer (202), order ticket module (3) contain entity shop and order ticket module (301), network and order ticket module (302) and ticket machine (303), ticket module (4) contain paper ticket (403), electronic ticket (401) and two-dimensional code ticket (402), people flow counter (101) position detector (102) sight shadow camera (103) equal signal connection the signal input part of statistics module (1).
2. The movie industry operation distribution system as claimed in claim 1, wherein: the signal output end of the statistical module (1) is in signal connection with the monitoring display screen (104) and the signal input end of the operation center (2), and the instruction output end of the operation center (2) is in signal connection with the ticket booking module (3), the ticket selling module (4) and the advertisement module (5).
3. The movie industry operation distribution system as claimed in claim 1, wherein: the advertisement module (5) comprises a television embedded advertisement (501), a movie embedded advertisement (502), a computer advertisement (503), a mobile phone advertisement (504) and an elevator advertisement (505).
4. The movie industry operation distribution system as claimed in claim 1, wherein: the ticketing module (4) comprises an electronic ticket (401), a two-dimensional code ticket (402) and a paper ticket (403).
5. The movie industry operation distribution system according to claim 3, wherein: the mobile phone advertisement (504) also comprises a professional movie APP, a consumer product APP and a drainage video in the entertainment APP.
6. The movie industry operations distribution system according to any one of claims 1 to 5, comprising the steps of:
S1: the statistical module (1) is used for knowing the other preferences of audiences to the movie, including the play attention and recommendation indexes of swordsmen dramas, science fiction dramas, family dramas, main melody dramas, action dramas, domestic dramas and overseas dramas, so as to determine the shooting type, the play type and the corresponding time nodes of the movie;
s2: within the period from one month to the previous day of the movie release, the advertisement module () is adopted to gradually let potential audiences know the basic content and the wonderful node content of the movie, so as to take the condition that the final result of the movie cannot be revealed as the standard;
S3: within one month to one week before the movie shows, topics related to the movie are manufactured, for example, the merits of the power supplies of the same type in the past are evaluated, similar movies can also be evaluated through a professional movie evaluation organization, and movie links are appropriately sent, so that the interest and the watching desire of audiences in the movies are aroused;
S4: in the movie playing process, a reward question-answer form is adopted to enable audiences to see the afterfeel of the movie through a mobile phone or a computer, and the evaluation of essence in the movie is appropriately refined and the evaluation of movie results is shielded;
S5: customizing physical products related to the movie content, such as T-shirts, headwear, 3D glasses and toys, feeding back audiences in the way of seeing and sending gifts, and further enhancing the propaganda effect of the movie.
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| CN201910825356.1A CN110544186A (en) | 2019-09-02 | 2019-09-02 | Operation and distribution system for film industry and use method thereof |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112115756A (en) * | 2020-03-22 | 2020-12-22 | 张冬梅 | Block chain management platform for content analysis |
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