CN113269594A - Cinema advertisement management method and system based on big data - Google Patents
Cinema advertisement management method and system based on big data Download PDFInfo
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- G06Q30/00—Commerce
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Abstract
The invention discloses a cinema advertisement management method and a cinema advertisement management system based on big data, which relate to cinema advertisement putting technology and aim to solve the problem that the advertising effect of movie advertisements is influenced by the condition of inaccurate advertisement positioning because the movie showing or the movie to be shown is known only by limited advertisement posters, and the technical scheme is as follows: the method comprises the following steps: acquiring identity information of a current visitor of the cinema; acquiring a film watching record of the visitor according to the identity information of the current visitor; recommending the currently shown or to-be-shown film and television advertisements of the same category according to the obtained film and television watching records; and playing the fragments of the movie advertisement according to the acquired movie advertisement. According to the method and the system, identity information of the visitors visiting the cinema is obtained, the currently displayed and to-be-displayed movie advertisements are compared with movie works watched by the visitors, and the movie works of the same type as those in the watching history of the visitors are screened from the currently displayed and to-be-displayed movie advertisements, so that accurate popularization of the movie advertisements is improved.
Description
Technical Field
The present invention relates to a cinema advertisement delivery technology, and more particularly, to a cinema advertisement management method and system based on big data.
Background
With the economic development of China, various cinemas are developed rapidly like bamboo shoots in the spring after raining, the number of film viewers and the number of screen blocks are greatly increased compared with the prior cinemas, and by means of the rapid development of the cinemas, a high-quality propaganda medium of advertisements before showing on films is also continuously improved. However, when people visit a cinema, people only know about a movie showing or about to show through a limited advertisement poster, and the advertisement positioning is not accurate, so that the propaganda effect of the movie advertisement is influenced.
Therefore, a new solution is needed to solve this problem.
Disclosure of Invention
Aiming at the defects in the prior art, the invention aims to provide a cinema advertisement management method based on big data and a system thereof.
The technical purpose of the invention is realized by the following technical scheme: a big data-based cinema advertisement management method comprises the following steps:
acquiring identity information of a current visitor of the cinema;
acquiring a film watching record of the visitor according to the identity information of the current visitor;
recommending the currently shown or to-be-shown film and television advertisements of the same category according to the obtained film and television watching records;
and playing the fragments of the movie advertisement according to the acquired movie advertisement.
Through adopting above-mentioned technical scheme, carry out identity information's acquisition through the visitor to visiting the cinema, and show at present and watch movie works with the visitor in being about to the movie advertisement that shows and contrast, show at present and be about to screen in the movie advertisement that shows and watch with the visitor and watch movie works of the same kind in the history, thereby improve the accurate popularization of movie advertisement, when the visitor visits under the line cinema, also can the very first time filter favorite movie works, know the movie and TV that show in real time at present, the people of being convenient for carry out the selection operation of buying the ticket.
The invention is further configured to: the identity information of the current visitor in the cinema is obtained, including:
acquiring personal information reserved by a current visitor on a network ticket buying platform in a scanning mode;
the reserved personal information comprises any one or more types of information of personal basic information, family condition information, education experience information, work experience information and historical ticket buying information of the current visitor.
By adopting the technical scheme, the identity information of the visitor is reserved for the visitor, the personal information of the visitor is obtained within the permission range of the visitor, whether children exist or not is obtained through family condition information, movie advertisements suitable for children can be pushed, and meanwhile, the precision of movie advertisement pushing can be improved by matching education experiences, work experience information and historical ticket buying information.
The invention is further configured to: the obtaining of the film watching record of the visitor according to the identity information of the current visitor comprises the following steps:
acquiring the category of movie and television works for ticket purchasing in a recently set time period and the interval time period for watching the movie and television works from the historical ticket purchasing information;
the recommending of the currently showing or upcoming showing movie advertisements of the same category according to the obtained viewing records comprises the following steps:
acquiring the same category of movie advertisements in ticket purchasing information from the currently shown or to-be-shown movie advertisements, wherein matching information items of the characteristics of released crowds corresponding to the movie advertisements and the currently accessed personal information are N items, N is more than or equal to 2, and the movie advertisements are arranged in ascending order according to the number of N to serve as a recommended movie sequence.
By adopting the technical scheme, the type of watching the film and the watching time period are obtained from the ticket purchasing information, and the watching habits of the visiting audiences can be obtained, so that the ticket information of a specific time period can be pushed according to the watching habits of the visitors, and the film and television advertisements which are currently shown or are about to be shown are sorted according to the degree matched with the identity information, so that people can conveniently screen according to personal preferences.
The invention is further configured to: the playing of the segments of the video advertisement according to the acquired video advertisement includes:
when only one movie advertisement in the recommended movie sequence exists, outputting and circularly playing the fragment of the movie advertisement;
when the movie advertisements in the recommended movie sequence contain at least two items, calculating the time length for playing all the movie advertisements, and when the time length is less than 30 minutes, sequentially playing the movie advertisements in the recommended movie sequence;
and when the duration is greater than 30 minutes, outputting and playing the top M items with larger number of N of the matching information, wherein the duration of the movie advertisement of the top M items is less than 30 minutes in total.
By adopting the technical scheme, when only one item of movie is matched with the identity information, the fragments of the response can be accurately pushed for the visitors to watch, and when the recommended movie advertisements are too many, the fragments of the movie works in the front of the sequence are pushed at first, so that the visitors can select conveniently.
The invention is further configured to: further comprising:
responding to the confirmation of the visitor according to the fragments of the movie advertisements to acquire the showing time or the playing schedule of the movie works;
and recommending ticket business information for purchasing the film and television works according to the reserved personal information.
By adopting the technical scheme, people can learn the showing time and the playing schedule of movie works after watching the fragments of the movie advertisements for propaganda, and purchase tickets according to the reserved personal information, so that ticket business purchase can be realized after people watch the fragments, and the propaganda effect and income of a cinema are improved.
A big-data based theatre advertising management system comprising:
the playing device is used for receiving and playing the fragments of the movie advertisements;
the storage module is connected with the playing device and is used for storing the currently shown or to-be-shown movie and television advertisements of the same category;
the identity recognition module is used for responding to code scanning of the visitor to acquire identity information of the current visitor;
and the network ticket buying equipment is connected with the identity recognition module and used for receiving the identity information of the visitor so as to output the reserved personal information.
Through adopting above-mentioned technical scheme, the identity identification module seeks to acquire visitor's identity information through the mode of sweeping the sign indicating number to through the movie & TV fragment that storage module storage was currently showing and is about to show, can carry out the propelling movement when the visitor logs in, and play through playback devices, the visitor of being convenient for watches, connect network ticket buying equipment simultaneously, can purchase the ticket to selected movie & TV works.
The invention is further configured to: the identity recognition module comprises a two-dimensional code generator and intelligent mobile equipment, wherein the two-dimensional code generator is connected with the network ticket purchasing equipment, and the two-dimensional code generator is used for generating a verification two-dimensional code for acquiring identity verification authorization of WeChat or Payment treasures.
Through adopting above-mentioned technical scheme, generate the two-dimensional code through the two-dimensional code generater to when intelligent mobile device sweeps the code operation to the two-dimensional code, can verify the identity through believe a little or the precious operation of payment, the people's of being convenient for operation.
The invention is further configured to: the storage module comprises a plurality of storage units, wherein the plurality of storage units store video clip files which are currently or are about to be shown for propaganda, and the format of the video clip files comprises any one of MPEG, MOV, ASF, WMV, NAVI, 3GP, F4V and RMVB.
By adopting the technical scheme, a plurality of storage units in the storage module can store any one video format of MPEG, MOV, ASF, WMV, NAVI, 3GP, F4V and RMVB, so that the applicability is wide, and the requirements of different video advertisement segments are met.
In conclusion, the invention has the following beneficial effects:
identity information is obtained through visitors visiting a cinema, and movie works are watched with visitors in movie advertisements which are currently showing and about to show are compared, movie works of the same type in history are watched with visitors in movie advertisements which are currently showing and about to show, so that the popularization of movie advertisements is improved, and when visitors visit a cinema, favorite movie works can be screened at the first time, movie televisions which are currently showing in real time are known, and people can conveniently purchase tickets and select.
Drawings
FIG. 1 is a first flowchart of a first embodiment of the present invention;
fig. 2 is a block diagram of a first embodiment of the present invention.
Detailed Description
The invention is described in detail below with reference to the figures and examples.
A big data-based cinema advertisement management method, as shown in fig. 1 and 2, comprising: the identity information of the current visitor in the cinema is obtained, specifically, the identity information of the current visitor in the cinema is obtained in a scanning mode, the identity information comprises any one or more types of information of the current visitor in a network ticket buying platform, the reserved personal information comprises personal basic information, family condition information, education experience information, work experience information and historical ticket buying information, then the watching record of the visitor is obtained according to the identity information of the current visitor, the same type of movie advertisements which are currently or about to be shown are recommended according to the obtained watching record, and finally, when people go to the cinema from a visit line, the movie works which are currently shown and about to be shown are accurately pushed according to the movie information which is watched and purchased in the past.
As shown in fig. 2, obtaining the viewing record of the current visitor according to the identity information of the current visitor includes: obtaining the category of movie and television works purchased in a recently set period and the interval period for watching the movie and television works from historical ticket purchasing information, wherein the set time is set to be a set period of nearly three months, nearly six months and nearly one year, the category of the movie and television works is classified according to city classification items, such as comedy, suspense, thrill and the like, the interval period is a time table for showing and playing the movie on the cinema and specifically comprises a daytime field, a midnight field and the like, after obtaining the watching record of a visitor, the movie and television advertisements of the same category which are currently shown or are about to be shown are recommended according to the obtained watching record, specifically, the movie and television advertisements of the same category as those in the ticket purchasing information are obtained from the currently shown or about to be shown, the matching information items of the characteristics of the released crowd corresponding to the movie and the currently accessed personal information are N, and N is more than or equal to 2, arranging the movie advertisements in ascending order according to the number from N to serve as a recommended movie sequence, and outputting and circularly playing the fragments of the movie advertisements when only one movie advertisement in the recommended movie sequence is available; when the movie advertisements in the recommended movie sequence at least contain two items, calculating the time length for playing all the movie advertisements, when the time length is less than 30 minutes, sequentially playing the movie advertisements in the recommended movie sequence, when the time length is more than 30 minutes, outputting and playing the first M items with larger number of N of the matching information, and the time length of the movie advertisements of the first M items is less than 30 minutes in total.
And finally, responding to the confirmation of the visitor according to the fragments of the movie and television advertisements to acquire the showing time or the playing time table of the movie and television works, recommending and purchasing ticket information of the movie and television works according to the reserved personal information, specifically, clicking the fragments of the movie and television advertisements which are watched at the visitor to acquire the details of the movie and television works corresponding to the movie and television advertisements, including the time of a main actor, a director and showing, and displaying the showing time table and the showing times of the day and the three days for the movie and television works which are showing at the moment, so that people can conveniently pre-buy the movie and television works.
In a second embodiment, a big data-based cinema advertisement management system, which is the big data-based cinema advertisement management system in the first embodiment, includes:
the playing device is used for receiving and playing the fragments of the movie advertisements;
the storage module is connected with the playing device and used for storing the currently shown or to-be-shown movie advertisements of the same category, and comprises a plurality of storage units, wherein the current shown or to-be-shown movie fragment files for propaganda are stored in the plurality of storage units, and the format of the movie fragment files comprises any one of MPEG, MOV, ASF, WMV, NAVI, 3GP, F4V and RMVB;
the identity recognition module responds to code scanning of the visitor to acquire identity information of the current visitor, and specifically comprises a two-dimensional code generator and intelligent mobile equipment, wherein the two-dimensional code generator is connected with the network ticket purchasing equipment and is used for generating a verification two-dimensional code for acquiring identity verification authorization of WeChat or Payment treasures;
and the network ticket buying equipment is connected with the identity recognition module and used for receiving the identity information of the visitor so as to output the reserved personal information.
In this embodiment, the storage module is a mechanical hard disk or a solid state disk disposed in the computer device, and is partitioned to form a plurality of partitions for storing movie advertisement fragments as storage units, and specifically, each partition can store the movie advertisement fragments according to the classification of movies and videos, and can arrange and name each movie advertisement, so as to recommend the movie currently being shown and the movie to be shown according to the guessing preference of the view record of the visitor, the playing device is connected with the computer device to obtain the movie advertisement fragments stored in the mechanical hard disk or the solid state disk for playing, the identity recognition module is a two-dimensional code generator connected with the network cloud data on the basis of the network ticket purchasing device, and can read and verify the identity information stored in the cloud database when the intelligent mobile terminal scans the two-dimensional code and skips over the network connection, the technology can be based on WeChat and Payment applications.
The above description is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above embodiments, and all technical solutions belonging to the idea of the present invention belong to the protection scope of the present invention. It should be noted that modifications and embellishments within the scope of the invention may occur to those skilled in the art without departing from the principle of the invention, and are considered to be within the scope of the invention.
Claims (8)
1. A cinema advertisement management method based on big data is characterized in that: the method comprises the following steps:
acquiring identity information of a current visitor of the cinema;
acquiring a film watching record of the visitor according to the identity information of the current visitor;
recommending the currently shown or to-be-shown film and television advertisements of the same category according to the obtained film and television watching records;
and playing the fragments of the movie advertisement according to the acquired movie advertisement.
2. The big-data-based cinema advertisement management method according to claim 1, wherein: the identity information of the current visitor in the cinema is obtained, including:
acquiring personal information reserved by a current visitor on a network ticket buying platform in a scanning mode;
the reserved personal information comprises any one or more types of information of personal basic information, family condition information, education experience information, work experience information and historical ticket buying information of the current visitor.
3. The big-data-based cinema advertisement management method according to claim 2, wherein: the obtaining of the film watching record of the visitor according to the identity information of the current visitor comprises the following steps:
acquiring the category of movie and television works for ticket purchasing in a recently set time period and the interval time period for watching the movie and television works from the historical ticket purchasing information;
the recommending of the currently showing or upcoming showing movie advertisements of the same category according to the obtained viewing records comprises the following steps:
acquiring the same category of movie advertisements in ticket purchasing information from the currently shown or to-be-shown movie advertisements, wherein matching information items of the characteristics of released crowds corresponding to the movie advertisements and the currently accessed personal information are N items, N is more than or equal to 2, and the movie advertisements are arranged in ascending order according to the number of N to serve as a recommended movie sequence.
4. The big-data-based cinema advertisement management method according to claim 3, wherein: the playing of the segments of the video advertisement according to the acquired video advertisement includes:
when only one movie advertisement in the recommended movie sequence exists, outputting and circularly playing the fragment of the movie advertisement;
when the movie advertisements in the recommended movie sequence contain at least two items, calculating the time length for playing all the movie advertisements, and when the time length is less than 30 minutes, sequentially playing the movie advertisements in the recommended movie sequence;
and when the duration is greater than 30 minutes, outputting and playing the top M items with larger number of N of the matching information, wherein the duration of the movie advertisement of the top M items is less than 30 minutes in total.
5. The big-data-based cinema advertisement management method according to claim 2, wherein: further comprising:
responding to the confirmation of the visitor according to the fragments of the movie advertisements to acquire the showing time or the playing schedule of the movie works;
and recommending ticket business information for purchasing the film and television works according to the reserved personal information.
6. A big-data-based cinema advertisement management system employing a big-data-based cinema advertisement management system according to claim 4 or 5, characterized in that: the method comprises the following steps:
the playing device is used for receiving and playing the fragments of the movie advertisements;
the storage module is connected with the playing device and is used for storing the currently shown or to-be-shown movie and television advertisements of the same category;
the identity recognition module is used for responding to code scanning of the visitor to acquire identity information of the current visitor;
and the network ticket buying equipment is connected with the identity recognition module and used for receiving the identity information of the visitor so as to output the reserved personal information.
7. The big-data based cinema advertisement management system according to claim 6, wherein: the identity recognition module comprises a two-dimensional code generator and intelligent mobile equipment, wherein the two-dimensional code generator is connected with the network ticket purchasing equipment, and the two-dimensional code generator is used for generating a verification two-dimensional code for acquiring identity verification authorization of WeChat or Payment treasures.
8. A big-data based cinema advertisement management system according to claim 7, characterized in that: the storage module comprises a plurality of storage units, wherein the plurality of storage units store video clip files which are currently or are about to be shown for propaganda, and the format of the video clip files comprises any one of MPEG, MOV, ASF, WMV, NAVI, 3GP, F4V and RMVB.
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| CN202110647510.8A CN113269594A (en) | 2021-06-08 | 2021-06-08 | Cinema advertisement management method and system based on big data |
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| CN202110647510.8A CN113269594A (en) | 2021-06-08 | 2021-06-08 | Cinema advertisement management method and system based on big data |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116934389A (en) * | 2023-06-12 | 2023-10-24 | 嘉兴华数广电网络有限公司 | Digital television value ticket card management system based on cloud computing and cross-platform technology |
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| CN107103485A (en) * | 2017-01-05 | 2017-08-29 | 李汉洙 | It is a kind of that method and system is recommended according to the automatic advertising of movie theatre visitor information |
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2021
- 2021-06-08 CN CN202110647510.8A patent/CN113269594A/en active Pending
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| CN105897720A (en) * | 2016-04-29 | 2016-08-24 | 乐视控股（北京）有限公司 | Online cinema system and online cinema play method |
| CN106355452A (en) * | 2016-09-22 | 2017-01-25 | 郑州云海信息技术有限公司 | Cinema advertising management system based on big data |
| CN107025570A (en) * | 2017-01-05 | 2017-08-08 | 李汉洙 | A kind of method in movie theatre advertisement |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116934389A (en) * | 2023-06-12 | 2023-10-24 | 嘉兴华数广电网络有限公司 | Digital television value ticket card management system based on cloud computing and cross-platform technology |
| CN116934389B (en) * | 2023-06-12 | 2024-02-23 | 嘉兴华数广电网络有限公司 | Digital television value ticket card management system based on cloud computing and cross-platform technology |
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