CN105554532A - Method and system for precisely putting advertisements and information in live TV - Google Patents

Method and system for precisely putting advertisements and information in live TV Download PDF

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Publication number
CN105554532A
CN105554532A CN201610086004.5A CN201610086004A CN105554532A CN 105554532 A CN105554532 A CN 105554532A CN 201610086004 A CN201610086004 A CN 201610086004A CN 105554532 A CN105554532 A CN 105554532A
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China
Prior art keywords
data flow
frame
information
advertisement
number label
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韦登林
张淼舰
周爱
贵琦
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CHINA EPG TECHNOLOGY Co Ltd
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CHINA EPG TECHNOLOGY Co Ltd
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Priority to CN201610086004.5A priority Critical patent/CN105554532A/en
Publication of CN105554532A publication Critical patent/CN105554532A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/4405—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving video stream decryption

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention provides a method and system for precisely putting advertisements and information in a live TV. The method comprises the steps that frame serial number tags are embedded into a second data flow and a first data flow with a replaceable data flow; the first data flow is decoded and the frame serial number tag and frame image PTS value are extracted from the first data flow by a terminal device; when the previous display frame image PST value of the start frame of the replaceable data flow is accordant with the next display frame image PTS value of the first data flow returned by a switchable display unit, the switchable display unit switches to output the second data flow, and a display screen displays the second data flow; and when the next display frame image PST value of the end frame of the replaceable data flow is accordant with the next display frame image PTS value of the first data flow returned by the switchable display unit, the switchable display unit switches to output the first data flow, and the display screen displays the first data flow. According to the method, the advertisements and information can be precisely put according to operation requirements, the operation modes are enriched, and the values of the advertisements and information are enhanced.

Description

The method and system that a kind of live telecast accurate advertisement, information are thrown in
Technical field
The present invention relates to digital television techniques field, particularly relate to the method to digital TV terminal pushed information, is exactly the method and system of a kind of live telecast accurate advertisement, information input specifically.
Background technology
The integrated planning of General Bureau of Radio, Film and Television to future digital TV is that cable TV covers city, live broadcasting satellite and ground GB covering rural area and border district, and China Mobile multimedia broadcasting (CMMB) mobile terminal television is for meeting the demand of consumer's mobile TV.
In profit model, the profit of cable digital TV mainly relies on the advertisement intercutted in program, these advertisements are all popular advertisements, and the common practice of Set Top Box carries out decoding to single programs stream to export at present, therefore the advertisement that user watches is all carry in program, content is all the same, and ad content and service accurately cannot be thrown in for specific user group by operator, and this just greatly reduces the value of advertisement self.
And for live broadcasting satellite and CMMB, live broadcasting satellite provides free point program mainly for user from far-off regions, it is national Funded Projects; CMMB is mainly when the emergency and the accident that occur national regulation, and CMMB emergency terminal realizes providing urgent notice service to user, is the important channel of government emergency event handling; Both all belongs to public good engineering, there is no profit model.
Therefore, those skilled in the art urgently research and develop the accurate put-on method of a kind of live telecast advertising message, for specific user group precisely throws in advertisement, the information content, at utmost embody the value of advertisement, information.
Summary of the invention
In view of this, the technical problem to be solved in the present invention is the method and system providing a kind of live telecast accurate advertisement, information to throw in, it is all the same for solving the ad content watched when user in prior art watches same channel live program, ad content, information and service accurately cannot be thrown in for specific user group by operator, cause advertisement, information value run off problem.
In order to solve the problems of the technologies described above, a kind of method that a specific embodiment of the present invention provides live telecast accurate advertisement, information to throw in, comprising: utilize frame of video number label embedded system the second data flow and containing replaceable data flow the first data flow in embed frame number label; Media are utilized to upload the first data flow and second data flow of the embedding frame number label that management system receiver, video frame number label embedded system returns; Utilize program broadcast platform by program broadcast platform from media upload management system call be embedded with frame number label the first data stream transmitting to terminal equipment; Utilize advertisement/accurate information throw in operation platform from media upload management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
The system that another embodiment of the present invention provides a kind of live telecast accurate advertisement, information to throw in, comprise: frame of video number label embedded system, for the second data flow and containing replaceable data flow the first data flow in embed frame number label; Media upload management system, for receiving the first data flow and second data flow of the embedding frame number label that described frame of video number label embedded system returns; Program broadcasts platform, for by program broadcast platform from described media upload management system call be embedded with frame number label the first data stream transmitting to terminal equipment; Operation platform is thrown in advertisement/accurate information, for upload from described media management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
A kind of method that another embodiment of the present invention provides live telecast accurate advertisement, information to throw in, comprising: utilize the first decoding unit decodes to be embedded with frame number label and comprise the first data flow of replaceable data flow; Frame number extraction unit is utilized to extract all frame picture pts values of described first data flow and all frame number labels; Utilize changeable display unit to transmit decoded first data flow to view screen, and return next display frame image pts value of the first data flow to frame number extraction unit; Beginning decoding instruction is produced according to next display frame image pts value of the first data flow that a upper display frame image pts value and the changeable display unit of the start frame of described replaceable data flow return; The second decoding unit decodes is utilized to be embedded with the second data flow of frame number label according to described beginning decoding instruction; Frame switch control unit is utilized to send a upper display frame image pts value of the start frame of described replaceable data flow to changeable display unit; Changeable display unit is utilized to transmit decoded second data flow to view screen according to a upper display frame image pts value of the start frame of current display frame image pts value and described replaceable data flow.
The system that another embodiment of the present invention provides a kind of live telecast accurate advertisement, information to throw in, comprising: the first decoding unit, be embedded with for decoding frame number label and comprise the first data flow of replaceable data flow; Frame number extraction unit, for extracting all frame picture pts values of described first data flow and all frame number labels; Changeable display unit, for transmitting decoded first data flow to view screen, and returns next display frame image pts value of the first data flow to frame number extraction unit; Frame switch control unit, next display frame image pts value of the first data flow that a upper display frame image pts value and changeable display unit for the start frame according to described replaceable data flow return produces and starts decoding instruction; Second decoding unit, for being embedded with the second data flow of frame number label according to described beginning decoding instruction decoding.Described frame switch control unit is also for sending a upper display frame image pts value of the start frame of described replaceable data flow to changeable display unit; Described changeable display unit also transmits decoded second data flow for a upper display frame image pts value of the start frame according to current display frame image pts value and described replaceable data flow to view screen.
Based on above-mentioned embodiment of the present invention, can learn that the method and system that live telecast accurate advertisement, information are thrown at least have following beneficial effect or feature: for watching habit, the hobby of bilateral network according to each user, throw in corresponding ad content, information and service to this user's playback terminal; Can according to operation demand to different user delivery accurate advertisement, the information content for unilateral network, advertisement operators can precisely throw in advertisement, the information content for specific user group, at utmost embodies the value of advertisement, information; Terminal equipment chip is decoded two-way programme televised live simultaneously, and in programme televised live handoff procedure, the impression of user's naked eyes is less than the action switched, the channel live program that what user experienced remain in viewing complete set.
It is to be understood that above-mentioned general description and following embodiment are only exemplary and illustrative, its can not limit the present invention for advocate scope.
Accompanying drawing explanation
Appended accompanying drawing is below a part for specification of the present invention, and it depicts example embodiment of the present invention, and appended accompanying drawing is used for principle of the present invention is described together with the description of specification.
The flow chart of the specific embodiment one of the method that a kind of live telecast accurate advertisement that Fig. 1 provides for the specific embodiment of the invention, information are thrown in;
The flow chart of the specific embodiment two of the method that a kind of live telecast accurate advertisement that Fig. 2 provides for the specific embodiment of the invention, information are thrown in;
The flow chart of the specific embodiment three of the method that a kind of live telecast accurate advertisement that Fig. 3 provides for the specific embodiment of the invention, information are thrown in;
The flow chart of the specific embodiment four of the method that a kind of live telecast accurate advertisement that Fig. 4 provides for the specific embodiment of the invention, information are thrown in;
The block diagram of the specific embodiment one of the system that a kind of live telecast accurate advertisement that Fig. 5 provides for the specific embodiment of the invention, information are thrown in;
The block diagram of the specific embodiment two of the system that a kind of live telecast accurate advertisement that Fig. 6 provides for the specific embodiment of the invention, information are thrown in;
The flow chart of the specific embodiment five of the method that a kind of live telecast accurate advertisement that Fig. 7 provides for the specific embodiment of the invention, information are thrown in;
The flow chart of the specific embodiment six of the method that a kind of live telecast accurate advertisement that Fig. 8 provides for the specific embodiment of the invention, information are thrown in;
The block diagram of the specific embodiment three of the system that a kind of live telecast accurate advertisement that Fig. 9 provides for the specific embodiment of the invention, information are thrown in;
The embody rule schematic diagram one of the system that a kind of live telecast accurate advertisement that Figure 10 provides for the specific embodiment of the invention, information are thrown in;
The embody rule schematic diagram two of the system that a kind of live telecast accurate advertisement that Figure 11 provides for the specific embodiment of the invention, information are thrown in;
The overall flow figure that a kind of live telecast accurate advertisement that Figure 12 provides for the specific embodiment of the invention, information are thrown in.
Embodiment
Clearly understand for making the object of the embodiment of the present invention, technical scheme and advantage, below by with accompanying drawing and describe the spirit clearly demonstrating disclosed content in detail, any art technical staff is after the embodiment understanding content of the present invention, when can by the technology of content institute of the present invention teaching, be changed and modify, it does not depart from spirit and the scope of content of the present invention.
Schematic description and description of the present invention is for explaining the present invention, but not as a limitation of the invention.In addition, in drawings and the embodiments use element/component that is identical or like numerals will to be used to represent identical or similar portions.
About " first " used herein, " second " ... Deng, the not special meaning of censuring order or cis-position, is also not used to limit the present invention, and it is only in order to distinguish the element or operation that describe with constructed term.
About direction used herein term, such as: upper and lower, left and right, front or rear etc., be only the direction with reference to accompanying drawing.Therefore, the direction term of use is used to illustrate and is not used for limiting this creation.
About " comprising " used herein, " comprising ", " having ", " containing " etc., be open term, namely mean including but not limited to.
About used herein " and/or ", comprise the arbitrary of described things or all combine.
About term used herein " roughly ", " about " etc., in order to modify any can the quantity of microvariations or error, but this slight variations or error can't change its essence.Generally speaking, the scope of the microvariations that this type of term is modified or error can be 20% in some embodiments, can be 10% in some embodiments, can be 5% or other numerical value in some embodiments.It will be understood by those skilled in the art that the aforementioned numerical value mentioned can adjust according to actual demand, not as limit.
Some in order to the word that describes the application by lower or discuss in the other places of this specification, to provide those skilled in the art about guiding extra in the description of the application.
The flow chart of the specific embodiment one of the method that a kind of live telecast accurate advertisement that Fig. 1 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 1, at server side, program broadcast platform to terminal equipment transmission be embedded with frame number label and containing the first data flow of replaceable data flow; Advertisement/accurate information throws in operation platform is embedded with the second data flow from frame number label to terminal equipment transmission, and the frame number of the second data flow can 2 frames at least more than the frame number of replaceable data flow.
This accompanying drawing embodiment comprises:
Step 101: utilize frame of video number label embedded system the second data flow and containing replaceable data flow the first data flow in embed frame number label.
One piece of data stream is had to be replaceable data flow according in known first data flow of frame number label, for example, first data flow is the video flowing (program and advertisement, propaganda film, public service film etc.) that certain television channel broadcasts, and namely replaceable data flow is the data flow such as advertisement, propaganda film, public service film between program.
Frame of video number label embedded system carries out the embedding of frame number label frame by frame to audio-visual content (the first data flow and the second data flow), and the audio-visual content of embedding frame number label and the frame number label data information of diaphone video are turned back to media uploads management system.Wherein, frame number label data information comprises video and audio file name, duration, start frame sequence number, end frame sequence number (constraint: the frame number of each video and audio file is unique).
Step 102: utilize media to upload the first data flow and second data flow of the embedding frame number label that management system receiver, video frame number label embedded system returns.
The frame number of the second data flow can 2 frames at least more than the frame number of described replaceable data flow, second data flow can be advertisement, information etc., when terminal equipment will play replaceable data flow, terminal starts the second data stream, now replaceable data flow no longer play by terminal equipment, but (during this period, replaceable data flow is still decoded to play the second data flow to user, just the broadcasting code source of display device is the second data flow, instead of the first data flow).
In specific embodiments of the invention, embed frame number label frame by frame to the first data flow and the second data flow, such as the first data flow has 100 two field picture compositions, numbers to respectively this 100 two field picture according to broadcasting sequential, X1, X2 ... X100, wherein, X40 ~ X49 two field picture is replaceable data flow.So the frame number of the second data flow can be 12 frames, numbers, Z1, Z2 according to broadcasting sequential to the two field picture of the second data flow ..., Z12.When television channel plays X40 ~ X49 two field picture, terminal equipment (Set Top Box) can select broadcasting second data flow (i.e. Z1, Z2, Z12), after finishing the second data flow, then switchback original channel, continue to play X50 ~ X100, thus accurate advertisement/information pushing can be realized for different terminal equipment (different geographical or different watching habit).
Step 103: utilize program to broadcast platform and broadcast platform by program and upload management system from media and call the first data flow (live telecast) being embedded with frame number label and transfer to terminal equipment.
Program broadcasts platform and broadcasts platform by broadcasting and be transferred to each program by transmission channel after the first data flow (comprise live programming content and can the replace audio frequency and video) layout of embedding frame number label.Meanwhile, program broadcasts platform and programme televised live broadcasting list (basic EPG: programm name+broadcast time) is sent to EPG broadcast platform.
Step 104: utilize advertisement/accurate information to throw in operation platform and upload management system from media and call the second data flow (accurate advertisement, information) being embedded with frame number label and transfer to terminal equipment.
Advertisement/accurate information throws in the frame number label data information of the frame of video number label database purchase accurate advertisement/information (i.e. the second data flow) in operation platform.Operation platform is thrown in advertisement/accurate information can collect user watched behavior, formulates accurate advertisement/information simultaneously and throws in strategy (throw in strategy as: throw in by user watched hobby, throw on a time period, by region input etc.); Advertisement/accurate information jettison system in advertisement/accurate information input operation platform is according to user watched behavior and throw in tactful delivery accurate advertisement/information content, is sent in the lump by frame number label data information corresponding for accurate advertisement/information from frame of video number label database simultaneously.Accurate advertisement/information (i.e. the second data flow) needs the content safety carrying out signing to protect accurate advertisement/information before input, specifically, after frame of video sequence number treatment system (comprising frame number extraction unit and frame switch control unit) receives accurate advertisement/information (i.e. the second data flow), first certification is carried out to the signature of the second data flow, the legitimacy of certification second data stream contents, when the second data stream contents is legal, frame of video sequence number treatment system just loads accurate advertisement/information content to the second decoding unit, decoding is carried out to accurate advertisement/information content ready.
In a specific embodiment of the present invention, the first frame of described second data flow is identical with the second content frame and the first frame is quiet, and last three content frames of described second data flow are identical and last two frames are quiet.In the handoff procedure of show code source, user is from vision or the imperceptible exception of the sense of hearing, ensures that the second data flow is by the complete broadcasting of terminal equipment, further increases user experience, achieves the steady switching in show code source.
The flow chart of the specific embodiment two of the method that a kind of live telecast accurate advertisement that Fig. 2 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 2, before frame number label is embedded to the first data flow and the second data flow, need making first data flow and the second data flow.
In this accompanying drawing embodiment, utilize frame of video number label embedded system the second data flow and containing replaceable data flow the first data flow in embed frame number label before, live telecast accurate advertisement, information throw in method also comprise:
Step 100-1: utilize program platform to make and upload management system to media and upload the first data flow containing replaceable data flow.Replaceable data flow is generally the Media Streams such as propaganda film, advertisement, public service film.
Step 100-2: utilize accurate advertisement/information platform to make and upload management system to media and upload the second data flow.Second data flow can be the Media Stream such as advertisement, information.
Step 100-3: utilize media to upload management system and send the first data flow and the second data flow to frame of video number label embedded system.
The flow chart of the specific embodiment three of the method that a kind of live telecast accurate advertisement that Fig. 3 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 3, advertisement/accurate information throw in operation platform can according to described user watched behavioural information from media upload management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
In this accompanying drawing embodiment, utilize advertisement/accurate information to throw in operation platform and upload before management system calls the second data stream transmitting of being embedded with frame number label to terminal equipment from media, the method also comprises:
Step 103-1: utilize advertisement/accurate information to throw in operation platform and formulate advertisement/information input strategy.Advertisement/information is thrown in strategy and is comprised: throw according to user watched behavioural information, throw in, according to region input etc. according to the time period.User watched behavioural information comprises watching habit information, hobby programme information etc.
Step 104 ': according to described advertisement/information throw in strategy utilize advertisement/accurate information throw in operation platform from media upload management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
As shown in Figure 3, can according to the watching habit of each user, hobby for bilateral network, terminal of televising to this user throws in corresponding ad content, information and service, the propelling movement of specific information content is allowed to have more specific aim, thus improve the audience ratings of this advertisement/information content, therefore promote the value of advertisement/information content.In addition, (such as, strategy can be thrown according to information according to operation needs for unilateral network operator, information is thrown in strategy and is comprised input on a time period, by region input etc.), utilize delivery accurate advertisement of the present invention, the information content, enrich operation mode, promote advertisement value.
The flow chart of the specific embodiment four of the method that a kind of live telecast accurate advertisement that Fig. 4 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 4, utilizes EPG broadcast platform to provide the EPG data with frame number label to terminal equipment.
In this accompanying drawing embodiment, utilize program to broadcast platform and broadcast platform by program and upload before management system calls the first data stream transmitting of being embedded with frame number label to terminal equipment from media, the method also comprises:
Step 102-1: utilize EPG broadcast platform to provide the EPG data with frame number label to terminal equipment.
The frame number label data information of frame of video number label database purchase first data flow in platform (programme televised live and audio-video document can be replaced) is broadcasted see Fig. 4, EPG; The EPG broadcasting list database purchase program broadcasted in platform broadcasts broadcasting list data (basic EPG) information that platform sends.The EPG system that upgrades in time that EPG broadcasts in platform mates corresponding frame number label data according to the programme information in broadcasting list from frame of video number label database, and the EPG forming band frame number information is sent to program and broadcasts platform.The EPG system that upgrades in time that EPG broadcasts in platform mates corresponding frame number label data according to the programme information in broadcasting list from frame of video number label database, the EPG data forming band frame number label are sent to program and broadcast platform, and program broadcasts platform by the EPG transfer of data with frame number label to terminal equipment.
The block diagram of the specific embodiment one of the system that a kind of live telecast accurate advertisement that Fig. 5 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 5, at server side, program broadcast platform to terminal equipment transmission be embedded with frame number label and containing the first data flow of replaceable data flow; Advertisement/accurate information throws in operation platform is embedded with the second data flow from frame number label to terminal equipment transmission, and the frame number of the second data flow can 2 frames at least more than the frame number of replaceable data flow.
In this accompanying drawing embodiment, live telecast accurate advertisement, information throw in system comprises frame of video number label embedded system 10, media upload management system 20, program broadcasts platform 30, operation platform 40 is thrown in advertisement/accurate information, wherein, frame of video number label embedded system 10 for the second data flow and containing replaceable data flow the first data flow in embed frame number label; Media upload management system 20 for the first data flow of embedding frame number label of receiving described frame of video number label embedded system 10 and returning and the second data flow; Program broadcast platform 30 for by program broadcast platform from described media upload management system 20 call be embedded with frame number label the first data stream transmitting to terminal equipment; Advertisement/accurate information throw in operation platform 40 for upload from described media management system 20 call be embedded with frame number label the second data stream transmitting to terminal equipment.
In a specific embodiment of the present invention, the first frame of described second data flow is identical with the second content frame and the first frame is quiet, and last three content frames of described second data flow are identical and last two frames are quiet.In the handoff procedure of show code source, user is from vision or the imperceptible exception of the sense of hearing, ensures that the second data flow is by the complete broadcasting of terminal equipment, further increases user experience, achieves the steady switching in show code source.
The block diagram of the specific embodiment two of the system that a kind of live telecast accurate advertisement that Fig. 6 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 6, advertisement/accurate information is thrown in operation platform and is also thrown in strategy for formulating advertisement/information, and according to described advertisement/information throw in strategy from described media upload management system call be embedded with frame number label the second data stream transmitting to terminal equipment.For bilateral network, advertisement/accurate information throws in operation platform can collect user terminal information (comprising user watched information and terminal device information), and formulate advertisement/information input strategy according to user terminal information, and then push accurate advertisement/information to particular terminal device.
In this accompanying drawing embodiment, the system that live telecast accurate advertisement, information are thrown in also comprises program platform 50, accurate advertisement/information platform 60, wherein, program platform 50 uploads the first data flow containing replaceable data flow for making and uploading management system to described media; Accurate advertisement/information platform 60 uploads the second data flow for making and uploading management system to described media.Described media upload management system 20 also for sending the first data flow and the second data flow to described frame of video number label embedded system 10, wherein, described frame of video number label embedded system 10 embeds frame number label frame by frame to the first data flow and the second data flow.Advertisement/accurate information is thrown in operation platform 60 and is also thrown in strategy for formulating advertisement/information, and according to described advertisement/information throw in strategy from described media upload management system 20 call be embedded with frame number label the second data stream transmitting to terminal equipment.Wherein, for bilateral network, operation platform 60 can be thrown in by advertisement/accurate information and transmit the second data flow to terminal equipment, also can broadcast platform 30 by program and transmit the second data flow to terminal equipment; For unilateral network, platform 30 can be broadcast by program and transmit the second data flow to terminal equipment.
See Fig. 6, the system that live telecast accurate advertisement, information are thrown in also comprises EPG and broadcasts platform 70, and wherein, EPG broadcasts platform 70 for providing the EPG data with frame number label to terminal equipment.
Can according to the watching habit of each user, hobby for bilateral network, terminal of televising to this user throws in corresponding ad content, information and service, the propelling movement of specific information content is allowed to have more specific aim, thus improve the audience ratings of this advertisement/information content, therefore promote the value of advertisement/information content.In addition, (such as, strategy can be thrown according to information according to operation needs for unilateral network operator, information is thrown in strategy and is comprised input on a time period, by region input etc.), utilize delivery accurate advertisement of the present invention, the information content, enrich operation mode, promote advertisement value.
The flow chart of the specific embodiment five of the method that a kind of live telecast accurate advertisement that Fig. 7 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 7, in terminal equipment side, that the first decoding unit decodes is embedded with frame number label and comprise the first data flow of replaceable data flow; Second decoding unit decodes is embedded with the second data flow of frame number label; Described second data flow can replace described replaceable data flow as show code source, namely terminal equipment is under normal circumstances using the first data flow as show code source, when the first decoding unit decodes is to replaceable data flow in the first data flow, terminal equipment is using the second data flow as show code source.
This accompanying drawing embodiment comprises:
Step 111: utilize the first decoding unit decodes to be embedded with frame number label and comprise the first data flow of replaceable data flow.At server end, frame of video number label embedded system embeds frame number label in the first data flow, program broadcasts platform and sends to program to broadcast platform by transmission channel the first data flow embedding frame number label, program is broadcast platform and is play the first data flow to terminal equipment, and the first data flow can be audio and video data streams, program stream etc.
Then first data flow is first just shown stored in video stream buffer district after the first decoding unit decodes exports, and the frame number extraction unit in the frame of video sequence number treatment system of terminal equipment side can the frame number label of each two field picture of advantage distillation first data flow, PTS (Presentation Time Stamp) value of each frame picture and each frame.
Step 112: utilize frame number extraction unit to extract all frame picture pts values of described first data flow and all frame number labels.
Step 113: utilize changeable display unit to transmit decoded first data flow to view screen, and return next display frame image pts value of the first data flow to frame number extraction unit.The video frequency program that changeable display unit is decoded for exporting current efficient decoding unit (the first decoding unit or the second decoding unit) to view screen.Next display frame image is exactly the next display frame image of view screen current display frame image.
Step 114: produce beginning decoding instruction according to next display frame image pts value of the first data flow that a upper display frame image pts value and the changeable display unit of the start frame of described replaceable data flow return.If the first data flow is made up of program A, replaceable data flow, program C according to broadcasting sequential, a upper display frame image of the start frame of replaceable data flow is exactly the end frame image of program A.
Step 115: utilize the second decoding unit decodes to be embedded with the second data flow of frame number label according to described beginning decoding instruction.Second decoding unit is embedded with the second data flow of frame number label according to starting decoding instruction decoding.At server end, frame of video number label embedded system embeds frame number label in the second data flow, and the second data flow can be advertisement, information etc.Accurate advertisement/information (i.e. the second data flow) needs the content safety carrying out signing to protect accurate advertisement/information before the decoding, specifically, after frame of video sequence number treatment system (comprising frame number extraction unit and frame switch control unit) receives accurate advertisement/information (i.e. the second data flow), first certification is carried out to the signature of the second data flow, the legitimacy of certification second data stream contents, when the second data stream contents is legal, frame of video sequence number treatment system just loads accurate advertisement/information content to the second decoding unit, decoding is carried out to accurate advertisement/information content ready.
Step 116: utilize frame switch control unit to send a upper display frame image pts value of the start frame of described replaceable data flow to changeable display unit.
Step 117: utilize changeable display unit to transmit decoded second data flow to view screen according to a upper display frame image pts value of the start frame of current display frame image pts value and described replaceable data flow.Current display frame image is exactly the two field picture that current view screen is play.
In the specific embodiment of the invention, frame number 2 frames at least more than the frame number of described replaceable data flow of described second data flow.When switching show code source, delay (postponing usually to be no more than 1 frame picture) may be had, frame number 2 frames at least more than the frame number of replaceable data flow of the second data flow, both ensured in the handoff procedure of show code source, user can not feel abnormal, ensure again complete broadcasting second data flow, realize the steady switching in show code source.
See Fig. 7, in the process of broadcasting first data flow, when being played to replaceable data flow, stop broadcasting first data flow (during this period, terminal equipment does not stop receiving the decode the first data flow), start to play the second data flow, after the reproduction time section of replaceable data flow, start again to play the first data flow, pass through such scheme, terminal equipment, originally showing in the time period of replaceable data flow, has but shown the second data flow, thus realizes the propelling movement of accurate information.And second data flow frame number 2 frames more than replaceable data flow more than, prevent the problem because show code source switching delay causes spectators to do not feel like oneself, there will not be Huaping phenomenon, improve user experience.
The flow chart of the specific embodiment six of the method that a kind of live telecast accurate advertisement that Fig. 8 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 8, after the second data flow finishes, terminate the second decoding unit decodes, screen replays the first data flow of the first decoding unit decodes simultaneously.
This accompanying drawing embodiment, the method that live telecast accurate advertisement, information are thrown in also comprises:
Step 118: produce end decoding instruction, to terminate the second decoding unit decodes according to next display frame image pts value of the first data flow that next display frame image pts value and the changeable display unit of the end frame of described replaceable data flow return.If the first data flow is made up of program A, replaceable data flow, program C according to broadcasting sequential, next display frame image of the end frame of replaceable data flow is exactly the start frame image of program C.
Step 119: utilize frame switch control unit to send next display frame image pts value of the end frame of described replaceable data flow to changeable display unit.
Step 120: utilize changeable display unit to transmit decoded first data flow to view screen according to next display frame image pts value of the end frame of current display frame image pts value and described replaceable data flow.
In addition, terminal equipment utilize described second data flow replace described replaceable data flow as show code source before, need the described frame number label of actual program to carry out mating with the EPG data with frame number label to verify, after coupling is verified, just carry out the switching of show code source, otherwise do not carry out the switching of show code source.
Due to network delay, EPG (electronic program guides) the data real-time update reason such as not in time, the program that the programme information that EPG packet contains is play with terminal equipment does not mate, namely in EPG data, the frame number of program is corresponding with the frame number of the data flow that terminal equipment is play does not go up, if now carry out the switching of show code source, replaceable data flow may be caused to be played, second other TV programme of data flow cover part, namely the broadcasting in the second data flow generation just can not cover the broadcasting of replaceable data flow, cannot ensure that video broadcasts safety, user experience is poor.
In a specific embodiment of the present invention, the first frame of described second data flow is identical with the second content frame and the first frame is quiet, and last three content frames of described second data flow are identical and last two frames are quiet.In the handoff procedure of show code source, user is from vision or the imperceptible exception of the sense of hearing, ensures the complete broadcasting of the second data flow, further increases user experience.
Assuming that replaceable data flow has N frame, second data flow has N+2 frame, the first frame picture moment that second decoding unit decodes exports the second data flow and switching display unit switch the moment shown and mate, so the second data flow is played to N frame end from the 1st frame, and then switching display unit switches back the first data flow and continues broadcasting.
Fail to mate completely if the first frame picture moment that the second decoding unit decodes exports the second data flow and switching display unit switch the moment shown, switching display unit switches the decoding being later than the second decoding unit and exports (error is no more than 1 frame picture), so the second data flow is played to N+1 frame end (guaranteeing consistent with replaceable data flow frame number) from the 2nd frame, and then switching display unit switches back original channel and continues broadcasting first data flow.Initial 2 content frames due to the second data flow are the same and the 1st frame is quiet; N, N+1 content frame is the same and N+1 frame is quiet, the process of show code source from the first data flow handoff to the second data flow, user is from vision or the imperceptible exception of the sense of hearing, also ensure that the complete broadcasting of the second data flow, achieve the steady switching of program.
In like manner, the second data flow finish switch back first decoding unit export time, no matter switching display unit switchback first decoding unit moment coupling or be later than the first decoding unit (during coupling, second data flow is played to N frame end from the 1st frame, or the second data flow is played to N+1 frame end from the 2nd frame; When being later than the first decoding unit, the second data flow is played to N+1 frame end from the 1st frame, or the second data flow is played to N+2 frame end from the 2nd frame.Evening, namely one frame picture lacked the first data flow one frame picture, because program is coherent, therefore on Consumer's Experience without impact) export, with per family it is seen that the last frame picture of the second data flow (N, N+1, N+2 content frame is consistent and N+1, N+2 frame is quiet), in whole handoff procedure, user is from vision or the imperceptible exception of the sense of hearing, do not have picture flower screen to occur, also any frame picture not having replaceable data flow occurs, achieves the steady switching of program.
The block diagram of the specific embodiment three of the system that a kind of live telecast accurate advertisement that Fig. 9 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 9, in terminal equipment side, that the first decoding unit decodes is embedded with frame number label and comprise the first data flow of replaceable data flow; Second decoding unit decodes is embedded with the second data flow of frame number label; Described second data flow can replace described replaceable data flow as show code source, namely terminal equipment is under normal circumstances using the first data flow as show code source, when the first decoding unit decodes is to replaceable data flow in the first data flow, terminal equipment is using the second data flow as show code source.
This accompanying drawing embodiment, the system that live telecast accurate advertisement, information are thrown in comprises the first decoding unit 1, changeable display unit 2, frame number extraction unit 3, frame switch control unit 4, second decoding unit 5, wherein, the first decoding unit 1 be embedded with frame number label for decoding and comprise the first data flow of replaceable data flow, frame number extraction unit 3 is for extracting all frame picture pts values of described first data flow and all frame number labels, changeable display unit 2 for transmitting decoded first data flow to view screen, and returns next display frame image pts value of the first data flow to frame number extraction unit, frame switch control unit 4 produces for next display frame image pts value of the first data flow that a upper display frame image pts value and the changeable display unit of the start frame according to described replaceable data flow returns and starts decoding instruction, second decoding unit 5 is for being embedded with the second data flow of frame number label according to described beginning decoding instruction decoding, in specific embodiments of the invention, accurate advertisement/information (i.e. the second data flow) needs the content safety carrying out signing to protect accurate advertisement/information before the decoding, specifically, after frame of video sequence number treatment system (comprising frame number extraction unit and frame switch control unit) receives accurate advertisement/information (i.e. the second data flow), first certification is carried out to the signature of the second data flow, the legitimacy of certification second data stream contents, when the second data stream contents is legal, frame of video sequence number treatment system just loads accurate advertisement/information content to the second decoding unit, decoding is carried out to accurate advertisement/information content ready, described frame switch control unit 4 is also for sending a upper display frame image pts value of the start frame of described replaceable data flow to changeable display unit, described changeable display unit 2 also transmits decoded second data flow for a upper display frame image pts value of the start frame according to current display frame image pts value and described replaceable data flow to view screen.
In other embodiment of the present invention, next display frame image pts value of the first data flow that described frame switch control unit 4 also returns for next display frame image pts value and the changeable display unit of the end frame according to described replaceable data flow produces and terminates decoding instruction, decodes to terminate the second decoding unit 5; Described frame switch control unit 4 is also for sending next display frame image pts value of the end frame of described replaceable data flow to changeable display unit 2; Described changeable display unit 2 also transmits decoded first data flow for next display frame image pts value of the end frame according to current display frame image pts value and described replaceable data flow to view screen.
The embody rule schematic diagram one of the system that a kind of live telecast accurate advertisement that Figure 10 provides for the specific embodiment of the invention, information are thrown in, as shown in Figure 10, programme televised live platform makes live programming content and can replace audio frequency and video (can be propaganda film, advertisement, public service film etc. for audio frequency and video); Programme televised live platform is by the live programming content after making and can upload to media and upload management system for audio frequency and video.
Accurate advertisement/information platform makes dissimilar accurate advertisement/information, and the accurate advertisement/information content after making is uploaded to media and uploads management system.
Media upload management system management programme televised live platform and the audio-visual content uploaded of accurate advertisement/information platform, and audio-visual content are sent to frame of video number label embedded system.
Frame of video number label embedded system carries out label sequence number embedding frame by frame to audio-visual content, and the frame number label data information of embedding frame number label audio-visual content and diaphone video is turned back to media uploads management system.Wherein frame number label data information comprises video and audio file name, duration, start frame sequence number, end frame sequence number (constraint: the frame number of each video and audio file is unique).
Advertisement/accurate information throws in the frame number label data information of frame of video number label database purchase accurate advertisement/message file in operation platform; Advertisement/accurate information is thrown in operation platform and is collected user watched behavior, formulates accurate advertisement/information simultaneously and throws in strategy (throw in strategy as: throw in by user watched hobby, throw on a time period, by region input etc.); Advertisement/accurate information jettison system is according to user watched behavior and throw in tactful delivery accurate advertisement/information content, is sent in the lump by frame number label data information corresponding for advertisement/information from frame of video number label database simultaneously; Accurate advertisement/information content needs the content safety carrying out signing to protect accurate advertisement/information before input.
Programme televised live broadcast platform is by the live programming content of embedding frame number label and can broadcast platform for broadcasting and be transferred to each programme televised live by transmission channel after audio frequency and video layout; Programme televised live broadcasts platform and is sent to by programme televised live broadcasting list (basic EPG: programme televised live title+broadcast time) EPG to broadcast platform, can for audio frequency and video layout between two between programme televised live.
EPG broadcasts frame of video number label database purchase programme televised live and the frame number label data information that can replace audio-video document in platform; Broadcasting list database purchase programme televised live broadcasts broadcasting list data (basic EPG) information that platform sends.The EPG system that upgrades in time mates corresponding frame number label data according to the programme televised live information in broadcasting list from frame of video number label database, and the EPG forming band frame number information is sent to programme televised live and broadcasts platform.
EPG with frame number information comprises programme televised live title, time started, end time, start frame label sequence number, end frame label sequence number.Example is as follows:
Advertisement B
StartTime:2015:11:23:09:00:00
EndTime:2015:11:23:09:00:15
StartFrameLable:1000000100
EndFrameLable:1000000425
As shown in Figure 10, the system that the specific embodiment of the invention provides a kind of live telecast accurate advertisement, information to throw in, comprise program platform, information platform (i.e. accurate advertisement/information platform), media upload management platform (namely media upload management system), frame number label embedding platform (i.e. frame of video number label embedded system), program broadcasts platform, advertisement/accurate information throws in operation platform, EPG broadcasts platform, wherein, program platform is for making and uploading the first data flow containing replaceable data flow; Information platform is used for making and uploading the second data flow; Media upload management platform for managing described first data flow and described second data flow uploaded; Frame number label embeds platform and is used for carrying out the embedding of frame number label frame by frame to described first data flow and described second data flow; Program broadcast platform for be embedded with to terminal equipment transmission frame number label and containing the first data flow of replaceable data flow; Advertisement/accurate information throws in the second data flow that operation platform is used for being embedded with to terminal equipment transmission frame number label; EPG broadcasts platform for providing the EPG data with frame number label to terminal equipment.Wherein, frame number 2 frames at least more than the frame number of described replaceable data flow of described second data flow, the first frame of described second data flow is identical with the second content frame and the first frame is quiet, and last three content frames of described second data flow are identical and last two frames are quiet.
The embody rule schematic diagram two of the system that a kind of live telecast accurate advertisement that Figure 11 provides for the specific embodiment of the invention, information are thrown in, as shown in figure 11, programme televised live is broadcast platform and is received programme televised live from transmission channel and containing frame number label E PG data, then broadcast to terminal equipment (shown in figure).The support of terminal equipment chip is video decode two-way code stream simultaneously.Wherein a road Video decoding module is used for the programme televised live of decoded channels A; Another road Video decoding module is for accurate advertisement/information data of decoding.
The time tag of audio frequency and video displaying time is called Presentation Time Stamp (PTS), and the Decoding Time Stamp of audio frequency and video is called Decoding Time Stamp (DTS).Decoder module by VBV_delay, (after utilizing video stream buffer district that video flowing is cached to the corresponding vbv_delay time when decoding, restarting decoders decode, showing, realizing the synchronous of audio frequency and video by video flowing delay value.Decoding Time Stamp (DTS) and Presentation Time Stamp (PTS) are used for determining decoding and the order of display.
The handling process that terminal equipment receives after live programming content is as follows:
User watches the programme televised live of direct broadcast band A, video decode 1 module decoding programme televised live A.By above-mentioned explanation, be first then just shown stored in video stream buffer district after the decoded 1 module decoding of programme televised live A and export; Therefore the frame number extraction module in frame of video sequence number treatment system can each two field picture of advantage distillation programme televised live A, the pts value of each frame picture and the frame number label data of each frame.
When user's equipment of opening a terminal starts the programme televised live A of viewing channel A, what first the frame of video sequence number treatment system frame number label data information of programme televised live A that its frame number extraction module can be extracted and EPG broadcasted that platform provides carry out mating containing frame number label E PG data verifies.If coupling is verified, illustrates that the programme televised live in the EPG data that EPG broadcast platform provides and live TV stream broadcasts data consistent, accurate advertisement/information can be carried out and throw in.Otherwise, if it fails to match in checking, do not carry out accurate advertisement/information and throw in.
After coupling is verified, the EPG data that frame of video sequence number treatment system can be broadcasted platform and provides according to EPG know the EPG data of Ti the audio frequency and video B after programme televised live A, thus learn can for the frame tagging serial number range of audio frequency and video B (supposition can audio frequency and video B be replaced to comprise frame tagging sequence number number be N).
Frame of video sequence number treatment system can send to advertisement/accurate information to throw in operation platform for the frame tagging sequence number number N of audio frequency and video B.Advertisement/accurate information throws in operation platform according to the user watched behavior of collecting and input strategy, go out from Platform Screening accurate advertisement/information D that frame tagging sequence number number is N+2 (constraints the present invention), be sent to frame of video sequence number treatment system.
First frame of video sequence number treatment system carries out certification to the signature of video content after receiving accurate advertisement/information D, the legitimacy of certification video content.Frame of video sequence number treatment system loads accurate advertisement/information D content to video decode 2 module, carries out decoding ready to accurate advertisement/information content D.
Changeable display module is for exporting the video living broadcast programs of current efficient decoding module decoding.The PTS of next corresponding for the current frame image of decoding 1 module decoding output display frame image is sent to frame of video sequence number treatment system by changeable display module simultaneously.When the pts value of the programme televised live A end frame image that frame number extraction module extracts is consistent with " decode 1 next display frame image PTS " value that changeable display module returns, frame switching controls module sends decode control commands to video decode 2 module and starts decoding, sends decoding 1 switch frame pts value (i.e. the end frame PTS of programme televised live A) to changeable display module simultaneously.When changeable display module judges that decoding 1 present frame picture PTS is consistent with the switch frame PTS that frame switching controls module sends, switch output video decode 2 modules decoding video content, i.e. accurate advertisement/information D.
When the pts value of the start frame image of the programme televised live C that frame number extraction module extracts is consistent with " decode 1 next display frame image PTS " value that changeable display module returns (when next frame is programme televised live C start frame), frame switching controls module sends decode control commands to video decode 2 module and stops decoding, sends decoding 1 switch frame pts value (i.e. programme televised live C start frame PTS) to changeable display module simultaneously.When changeable display module judges that decoding 1 present frame picture PTS is consistent with the switch frame PTS that frame switching controls module sends, switch output video decode 1 module decoding video content, i.e. programme televised live C.
Wherein, can be N for audio frequency and video frame number, accurate advertisement/information frame number be N+2; Initial two content frames of accurate advertisement/information are consistent and the first frame is quiet, the consistent and reason that last two frames are quiet of last three content frames of accurate advertisement/information:
N+2，N+1，N，……，2，1
Assuming that can be N (1 for audio frequency and video frame number ... N), accurate advertisement/information frame number is N+2 (1 ... N+2).
Mate if the first frame picture moment of video decode 2 module decoding output accurate advertisement/information D and changeable display module switch the moment shown, so accurate advertisement/information D is played to N frame end from the 1st frame, and then changeable display module switches back channel A and continues broadcasting programme televised live C.Due to accurate advertisement/information D initial 1st, 2 content frames are the same and the 1st frame is quiet, finish at programme televised live A and switch to user in accurate advertisement/information D process and, from vision or all imperceptible exception of the sense of hearing, achieve the steady switching of programme televised live.
Fail to mate completely if the first frame picture moment of video decode 2 module decoding output accurate advertisement/information D and changeable display module switch the moment shown, changeable display module switches the decoding being later than video decode 2 module and exports (error is no more than 1 frame picture), so accurate advertisement/information D is played to N+1 frame end (guaranteeing consistent with replacing audio frequency and video B frame number) from the 2nd frame, and then changeable display module switches back channel A and continues broadcasting programme televised live C.Due to accurate advertisement/information D initial 1st, 2 content frames are the same and the first frame is quiet; N, N+1 content frame is the same and N+1 frame is quiet, finish at programme televised live A and to switch in accurate advertisement/information D process user from vision or all imperceptible exception of the sense of hearing, also ensure that the integrality of accurate advertisement/information D, achieve the steady switching of programme televised live.
In like manner, accurate advertisement/information D finish switch back video decode 1 module export time, no matter changeable display module Switch Video decoding 1 moment coupling or be later than decoding 1 module (during coupling, accurate advertisement/information D is played to N frame end from the 1st frame, or accurate advertisement/information D is played to N+1 frame end from the 2nd frame; When being later than decoding 1 module, accurate advertisement/information D is played to N+1 frame end from the 1st frame, or accurate advertisement/information D is played to N+2 frame end from the 2nd frame.Evening, namely one frame picture lacked the initial frame picture of programme televised live C, because programme televised live C is coherent, therefore on Consumer's Experience without impact) export, with per family it is seen that the last frame picture of accurate advertisement/information D (N, N+1, N+2 content frame is consistent and N+1, N+2 frame is quiet), in whole handoff procedure, user is from vision or the imperceptible exception of the sense of hearing, do not have picture flower screen to occur, do not have and can occur for any frame picture of audio frequency and video B, achieve the steady switching of programme televised live yet.
By technique scheme, user watches programme televised live by view screen, and when broadcast advertisement, each user is due to watching habit difference hobby difference, and the adline watched is not identical yet.
As shown in figure 11, in a specific embodiment of the present invention, terminal equipment comprises the first decoding unit (i.e. video decode 1), the second decoding unit (i.e. video decode 2), switching display unit (i.e. changeable display module), frame number processing unit (i.e. frame of video sequence number treatment system), display unit (i.e. view screen), wherein, the first decoding unit be embedded with frame number label for decoding and comprise the first data flow of replaceable data flow; Second decoding unit is embedded with the second data flow of frame number label for decoding; Switching display unit is used for utilizing described second data flow to replace described replaceable data flow to be show code source; Frame number processing unit is used for control that the extraction of frame number label and frame switch thus realizes the replacement in show code source; Display unit is for showing described first data flow or described second data flow.Wherein, frame number 2 frames at least more than the frame number of described replaceable data flow of described second data flow, the first frame of described second data flow is identical with the second content frame and the first frame is quiet, and last three content frames of described second data flow are identical and last two frames are quiet.
The overall flow figure that a kind of live telecast accurate advertisement that Figure 12 provides for the specific embodiment of the invention, information are thrown in, as shown in figure 12, frame number label is embedded in a stream at server side, in terminal equipment side, in broadcasting first data flow replaceable data flow time period in, play the second data flow to screen, thus allow specific user see the content of the second data flow, and the content of replaceable data flow frequently.
This accompanying drawing embodiment comprises:
Step 100: server side the second data flow and containing replaceable data flow the first data flow in embed frame number label;
Step 200: to decode the first data flow in terminal equipment side, extracts frame number label and frame picture pts value from the first data flow;
Step 300: when a upper display frame image pts value of replaceable data flow start frame is consistent with next display frame image pts value of the first data flow that changeable display unit returns, changeable display unit switches output second data flow, and view screen shows the second data flow;
Step 400: when next display frame image pts value of next display frame image pts value and the first data flow that changeable display unit returns of replaceable data flow end frame is consistent, changeable display unit switches output first data flow, and view screen shows the first data flow.
The invention provides the method and system of a kind of live telecast accurate advertisement, information input, for watching habit, the hobby of bilateral network according to each user, throw in corresponding ad content, information and service to this user's playback terminal; Can according to operation demand to different user delivery accurate advertisement, the information content for unilateral network, specific accurate advertisement, information can be pushed for specific user group, the accurate advertisement that when user can be made to watch channel live program, everyone sees, information are different, thus at utmost embody the value of accurate advertisement between programme televised live, information; Terminal equipment chip is decoded two-way programme televised live simultaneously, and in programme televised live handoff procedure, the impression of user's naked eyes is less than the action switched, the channel live program that what user experienced remain in viewing complete set.
The present invention at least also has following beneficial effect: utilize the two-way operator of the present invention can push accurate advertisement/information content for specific user group, user can accomplish when watching channel live program that the advertisement that everyone sees is different, Dou Shi operator is that user is customized, thus at utmost embodies the value of advertisement/information content; Unilateral network operator can need delivery accurate advertisement, the information content according to operation, enriches operation mode, promotes advertisement value.The present invention can be the public good such as live broadcasting satellite, CMMB engineering and brings profit model, reduces country and subsidizes burden.Terminal equipment chip is decoded two-way programme televised live simultaneously, and in programme televised live handoff procedure, the impression of user's naked eyes is less than the action switched, the channel live program that what user experienced remain in viewing complete set.
The above-mentioned embodiment of the present invention can be implemented in various hardware, Software Coding or both combinations.Such as, embodiments of the invention also can be the program code of the execution said procedure performed in data signal processor (DigitalSignalProcessor, DSP).The present invention also can relate to the several functions that computer processor, digital signal processor, microprocessor or field programmable gate array (FieldProgrammableGateArray, FPGA) perform.Can configure above-mentioned processor according to the present invention and perform particular task, it has been come by the machine-readable software code or firmware code performing the ad hoc approach defining the present invention's announcement.Software code or firmware code can be developed into different program languages and different forms or form.Also can be different target platform composing software codes.But the different code pattern of the software code of executing the task according to the present invention and other types configuration code, type and language do not depart from spirit of the present invention and scope.
The foregoing is only the schematic embodiment of the present invention, under the prerequisite not departing from design of the present invention and principle, the equivalent variations that any those skilled in the art makes and amendment, all should belong to the scope of protection of the invention.

Claims (15)

1. a method for live telecast accurate advertisement, information input, it is characterized in that, the method comprises:
Utilize frame of video number label embedded system the second data flow and containing replaceable data flow the first data flow in embed frame number label;
Media are utilized to upload the first data flow and second data flow of the embedding frame number label that management system receiver, video frame number label embedded system returns;
Utilize program broadcast platform by program broadcast platform from media upload management system call be embedded with frame number label the first data stream transmitting to terminal equipment; And
Utilize advertisement/accurate information throw in operation platform from media upload management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
2. the method for live telecast accurate advertisement as claimed in claim 1, information input, it is characterized in that, the method also comprises:
Utilize program platform to make and upload management system to media and upload the first data flow containing replaceable data flow;
Utilize accurate advertisement/information platform to make and upload management system to media and upload the second data flow; And
Utilize media to upload management system and send the first data flow and the second data flow to frame of video number label embedded system.
3. live telecast accurate advertisement as claimed in claim 1, the information method of throwing in, is characterized in that, the second data flow and containing the first data flow of replaceable data flow in embed frame number label, specifically comprise:
Frame number label is embedded frame by frame to the first data flow and the second data flow.
4. the method for live telecast accurate advertisement as claimed in claim 1, information input, it is characterized in that, utilizing advertisement/accurate information to throw in operation platform uploads before management system calls the second data stream transmitting of being embedded with frame number label to terminal equipment from media, and the method also comprises:
Utilize advertisement/accurate information to throw in operation platform and formulate advertisement/information input strategy; And
According to described advertisement/information throw in strategy utilize advertisement/accurate information throw in operation platform from media upload management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
5. live telecast accurate advertisement as claimed in claim 4, the information method of throwing in, is characterized in that, described advertisement/information is thrown in strategy and formulated according to user watched behavioural information and/or time period information and/or regional information.
6. the method for live telecast accurate advertisement as claimed in claim 1, information input, it is characterized in that, utilize program to broadcast platform to broadcast platform by program and upload before management system calls the first data stream transmitting of being embedded with frame number label to terminal equipment from media, the method also comprises:
EPG broadcast platform is utilized to provide the EPG data with frame number label to terminal equipment.
7. a system for live telecast accurate advertisement, information input, it is characterized in that, this system comprises:
Frame of video number label embedded system, for the second data flow and containing replaceable data flow the first data flow in embed frame number label;
Media upload management system, for receiving the first data flow and second data flow of the embedding frame number label that described frame of video number label embedded system returns;
Program broadcasts platform, for by program broadcast platform from described media upload management system call be embedded with frame number label the first data stream transmitting to terminal equipment; And
Operation platform is thrown in advertisement/accurate information, for upload from described media management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
8. the system of live telecast accurate advertisement as claimed in claim 7, information input, it is characterized in that, this system also comprises:
Program platform, uploads the first data flow containing replaceable data flow for making and uploading management system to described media; And
Accurate advertisement/information platform, uploads the second data flow for making and uploading management system to described media,
Described media upload management system also for sending the first data flow and the second data flow to described frame of video number label embedded system.
9. the system of live telecast accurate advertisement as claimed in claim 7, information input, it is characterized in that, described frame of video number label embedded system embeds frame number label frame by frame to the first data flow and the second data flow.
10. the system of live telecast accurate advertisement as claimed in claim 7, information input, it is characterized in that, described advertisement/accurate information is thrown in operation platform and is also thrown in strategy for formulating advertisement/information, and according to described advertisement/information throw in strategy from described media upload management system call be embedded with frame number label the second data stream transmitting to terminal equipment.
The system that 11. live telecast accurate advertisements as claimed in claim 7, information are thrown in, it is characterized in that, this system comprises:
EPG broadcasts platform, for providing the EPG data with frame number label to terminal equipment.
The method that 12. 1 kinds of live telecast accurate advertisement, information are thrown in, it is characterized in that, the method comprises:
That utilize the first decoding unit decodes to be embedded with frame number label and comprise the first data flow of replaceable data flow;
Frame number extraction unit is utilized to extract all frame picture pts values of described first data flow and all frame number labels;
Utilize changeable display unit to transmit decoded first data flow to view screen, and return next display frame image pts value of the first data flow to frame number extraction unit;
Beginning decoding instruction is produced according to next display frame image pts value of the first data flow that a upper display frame image pts value and the changeable display unit of the start frame of described replaceable data flow return;
The second decoding unit decodes is utilized to be embedded with the second data flow of frame number label according to described beginning decoding instruction;
Frame switch control unit is utilized to send a upper display frame image pts value of the start frame of described replaceable data flow to changeable display unit; And
Changeable display unit is utilized to transmit decoded second data flow to view screen according to a upper display frame image pts value of the start frame of current display frame image pts value and described replaceable data flow.
The method that 13. live telecast accurate advertisements as claimed in claim 12, information are thrown in, it is characterized in that, the method also comprises:
End decoding instruction is produced, to terminate the second decoding unit decodes according to next display frame image pts value of the first data flow that next display frame image pts value and the changeable display unit of the end frame of described replaceable data flow return;
Frame switch control unit is utilized to send next display frame image pts value of the end frame of described replaceable data flow to changeable display unit; And
Changeable display unit is utilized to transmit decoded first data flow to view screen according to next display frame image pts value of the end frame of current display frame image pts value and described replaceable data flow.
The system that 14. 1 kinds of live telecast accurate advertisement, information are thrown in, it is characterized in that, this system comprises:
First decoding unit, be embedded with for decoding frame number label and comprise the first data flow of replaceable data flow;
Frame number extraction unit, for extracting all frame picture pts values of described first data flow and all frame number labels;
Changeable display unit, for transmitting decoded first data flow to view screen, and returns next display frame image pts value of the first data flow to frame number extraction unit;
Frame switch control unit, next display frame image pts value of the first data flow that a upper display frame image pts value and changeable display unit for the start frame according to described replaceable data flow return produces and starts decoding instruction; And
Second decoding unit, for being embedded with the second data flow of frame number label according to described beginning decoding instruction decoding,
Described frame switch control unit is also for sending a upper display frame image pts value of the start frame of described replaceable data flow to changeable display unit;
Described changeable display unit also transmits decoded second data flow for a upper display frame image pts value of the start frame according to current display frame image pts value and described replaceable data flow to view screen.
The system that 15. live telecast accurate advertisements as claimed in claim 14, information are thrown in, is characterized in that,
Next display frame image pts value of the first data flow that described frame switch control unit also returns for next display frame image pts value and the changeable display unit of the end frame according to described replaceable data flow produces and terminates decoding instruction, to terminate the second decoding unit decodes;
Described frame switch control unit is also for sending next display frame image pts value of the end frame of described replaceable data flow to changeable display unit; And
Described changeable display unit also transmits decoded first data flow for next display frame image pts value of the end frame according to current display frame image pts value and described replaceable data flow to view screen.
CN201610086004.5A 2016-02-15 2016-02-15 Method and system for precisely putting advertisements and information in live TV Pending CN105554532A (en)

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