JP4738371B2 - Program output method and viewer terminal device - Google Patents

Description

  The present invention relates to a program output method and a viewer terminal device applied when distributing and outputting program content through broadcasting, a network, or the like.

  Currently, TV and radio broadcast programs are mainly supported by advertising revenue. Some pay-per-view channels exist, but many people watch free broadcasts where advertisements are broadcast along with the program.

  In conventional analog broadcasting, the same content that was broadcast uniformly could only be viewed, but with the digitization of broadcasting, for example, products for families / individuals, It is possible to advertise for expression. However, the broadcast schedule of the program and the advertisement itself is fixed, and the style of broadcasting with the advertisement between the programs is the same.

Also, advertisements occupy a fixed position even in services that are premised on paid viewing. For example, Japanese Patent Application Laid-Open No. 9-18850 “Multimedia Communication System and Communication Device” in Patent Document 1 selects viewing with advertisements. Discloses a system for discounting billing.
Japanese Patent Laid-Open No. 9-18850

  The prior art as described above has the following problems.

  In other words, since certain types of programs are not produced on the assumption that there are advertisements, insertion of advertisements during the broadcast may greatly hinder program viewing. For example, in sports broadcasts, the game is not progressed in time with the broadcast, so that a good play or addition of points that occurred while the advertisement was broadcast may be missed. A movie produced for the theater may be different from the originally intended expression, for example, the tension may be interrupted by inserting an advertisement.

  In addition, the fact that the channel can be changed during the advertisement by so-called zapping is a big loss for broadcast stations and program sponsors.

  The objective of this invention is providing the program output method and viewer terminal device which can deliver a program with respect to a viewer, without impairing value by advertisement. Another object of the present invention is to provide a program output method and a viewer terminal device that contribute to an improvement in the audience rating of an advertisement by giving the viewer an incentive to view the advertisement.

  In order to achieve the above object, an invention according to claim 1 is provided in a viewer terminal device that is connected to a program transmission device that transmits program content via a program transmission path, and that receives and outputs the transmitted program content. A program output method that permits viewing of a first program content transmitted from the program transmission device and a second program content as long as the output time of the first program content is whatever. Receiving a service application condition indicating the above, an identifier for specifying the second program content that is permitted to be viewed when the service application condition is satisfied, and a viewer who receives and outputs the first program content An event occurrence time for calculating an output time of the first program content in the terminal device is associated with an identifier for specifying the second program content. Recording, taking out an event occurrence time corresponding to an identifier for specifying the second program content, and adding the output time of the first program content based on the taken event occurrence time; A step of permitting the viewer terminal device to output the second program content specified by the identifier when the combined output time satisfies the service application condition.

  The invention according to claim 2 is the program output method according to claim 1, wherein the event time includes an output start time of the first program content and an output end time of the first program content, The step of summing calculates a difference between the output start time of the first program content and the output end time of the first program content, and when there are a plurality of calculated differences, sums the differences. Features.

  The invention according to claim 3 is the program output method according to claim 1, wherein a communication line is used as the program transmission path.

  The invention according to claim 4 is the program output method according to claim 1, wherein the first program content is advertisement information.

  The invention according to claim 5 is the program output method according to claim 1, wherein the output period of the first program content is composed of a plurality of non-consecutive periods.

  The invention according to claim 6 is the program output method according to any one of claims 1 to 5, wherein an output time of the second program content is set corresponding to an output amount of the first program content. It is characterized by determining.

  The invention according to claim 7 is a viewer terminal device that is connected to a program transmission device that transmits program content via a program transmission path, and that receives and outputs the transmitted program content. And a service application condition that indicates what the output time of the first program content is allowed to view the second program content, and permits the viewing when the service application condition is satisfied. Means for transmitting an identifier for identifying the second program content to the viewer terminal device; and calculating an output time of the first program content in the viewer terminal device that has received and output the first program content. An event occurrence time for recording and an identifier for identifying the second program content, and an identifier for identifying the second program content. A corresponding event occurrence time is extracted, and based on the extracted event occurrence time, a means for adding the output time of the first program content, and when the added output time satisfies the service application condition, the viewer The terminal device further comprises means for permitting the output of the second program content specified by the identifier.

  According to an eighth aspect of the present invention, in the viewer terminal device according to the seventh aspect, the event time includes an output start time of the first program content and an output end time of the first program content. The means for adding calculates the difference between the output start time of the first program content and the output end time of the first program content, and when there are a plurality of calculated differences, adds the differences. It is characterized by.

  The invention according to claim 9 is the viewer terminal device according to claim 7, wherein a communication line is used as the program transmission path.

  According to a tenth aspect of the present invention, in the viewer terminal device according to the seventh aspect, the first program content is advertisement information.

  According to an eleventh aspect of the present invention, in the viewer terminal device according to the seventh aspect, the output period of the first program content is composed of a plurality of non-consecutive periods.

  According to a twelfth aspect of the present invention, in the viewer terminal device according to any one of the seventh to eleventh aspects, an output time of the second program content corresponding to an output amount of the first program content. It is characterized by determining.

  As described above, according to the present invention, it is possible to prevent the value of a program from being lost due to an advertisement and to enhance the enjoyment of the viewer for watching the program. In addition, viewers are given incentives to view advertisements and answer questionnaires, and it can be expected to improve advertisement viewing rates and questionnaire response rates. Thereby, it is possible to achieve both high value-added program services for viewers and advertisements.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  In this embodiment, an example in which a network is used as a program distribution route will be described. When the viewer terminal accesses the program distribution server via the network, video and audio are transmitted by streaming. The program distribution server accumulates and distributes program and advertisement data, but can also distribute in real time while digitizing with a live encoder. In the following example, it is assumed that the broadcast video of the baseball game is distributed live, and viewers are provided with a service that allows users to enjoy the game without interruption by advertising by viewing the advertisements in advance. . The encoded data is distributed while receiving appropriate edits such as insertion of an advertisement. However, in this embodiment, a port for directly accessing untouched data is also provided. Is also provided separately. When the viewer instructs the use of the service, the viewer terminal automatically switches the access destination, thereby displaying an advertisement or changing the display of the program.

  FIG. 1 is a block diagram showing the configuration of an on-demand program distribution system according to an embodiment of the present invention. In FIG. 1, 100 is a program distribution server, 140 is a viewer terminal device, and 130 is a communication network connecting them.

  In the program distribution server 100, reference numeral 110 denotes a program management unit that manages video data stored in the program content storage unit 102 and the advertisement content storage unit 104 and video data that the live encoder 106 encodes and inputs in real time. Do. The program distribution unit 112 communicates with the viewer terminal 140 via the communication device 116 and distributes the program. At that time, the advertisement editing unit 114 inserts an advertisement video into the program to be distributed as necessary. Information relating to the program distribution schedule and management of video data is stored in the video management information storage unit 108, which is also distributed as additional information as necessary. Further, the user management unit 120 manages user management information stored in the user management information storage unit 122 and a distribution log on the distribution log storage unit 124. The user management information storage unit 122 stores user management information related to a user who receives a program distribution service. The distribution log storage unit 124 stores a distribution log in which the video distribution status is recorded.

  In the viewer terminal 140, the program received by the communication device 142 is decoded by the decoder 144, the video is output from the display 146, and the audio is output from the speaker 148. The viewer uses the input device 150 to select a program and apply for service use. The user management information storage unit 152 stores user information for managing the viewer terminal 140. The advertisement output information storage unit 154 stores information related to the output status of advertisements. The control device 160 controls all of these and performs video reception and display processing.

  For the network 130, a public line network is used for a general service, and a local line such as a LAN or a CATV line network is used for a service for a specific area. Further, wireless communication may be used as long as sufficient performance for video distribution can be ensured.

  FIG. 2 is an explanatory diagram schematically showing an example of a program distribution service to which the present embodiment is applied.

  In FIG. 2, reference numerals 200 and 202 respectively indicate changes in the program output status along the time axis in the normal case and when the service of this embodiment is applied. 210 denotes a time zone before the start time of distribution of the program to be applied, 212 denotes a time zone during distribution of the program to which the service is applied, and 214 denotes a time zone after the end of the distribution. In the case of a normal program display shown at 200, the program is broadcast with an advertisement between the programs, and is displayed and output at the viewer terminal. On the other hand, when this service 202 is applied, advertisements of program sponsors are distributed together in advance and displayed on the viewer terminal before the distribution start time of the program to which the service is applied. An uncut relay video is displayed on the terminal on which the advertisement is displayed, and the program is displayed in the same manner as a normal program display after the distribution of the program to which the service is applied.

  FIG. 3 is a flowchart showing a process of switching to the program display 202 shown in FIG. 2 when the service application condition is satisfied in the viewer terminal 140. FIG. 4 is a flowchart showing an advertisement output status recording process corresponding to a program service for switching display in the viewer terminal 140. FIG. 5 is an example of a table structure of advertisement output information recorded in the advertisement output information storage unit 154 by the recording process of FIG. First, the table structure in FIG. 5 will be described.

  In FIG. 5, 500 indicates advertisement output information recorded in the advertisement output information storage unit 154. The program ID 502, the program name 504, and the program schedule 506 are areas for storing information related to programs to which the service is applied. A program ID 502 represents an ID for identifying a program. The program name 504 stores the program name. The program schedule 506 stores a schedule for distributing the program. In this embodiment, a unique program ID is assigned to each program in order to manage the program to be distributed. When distributing a program or an advertisement corresponding to the program, additional information including this program ID is added together. Shall be sent to The service application condition 508 is an area for storing conditions for applying a service when displaying this program. The advertisement output time 510 stores the time when the advertisement corresponding to the program is output at the viewer terminal 140.

  In the present embodiment, a program that can be used for the service is announced in advance before it starts, and when a viewer applies for online use, an advertisement corresponding to the program is distributed. Referring to the flowchart of FIG. 4, the process of recording the advertisement output status on the viewer terminal 140 as the advertisement output information 500 in the advertisement output information storage unit 154 after the viewer applies for the use of the service online. explain.

  When the viewer applies for the use of the service, an advertisement corresponding to the program service is distributed to the viewer terminal 140 that has applied for the application, and the viewer terminal 140 receives this advertisement (step 402). Along with the advertisement, the program ID of the program using the service is sent as additional information, so a table of advertisement output information 500 is generated and the information is stored (step 404). In this embodiment, it is assumed that the contents of program ID 502, program name 504, program schedule 506, and service application condition 508 are sent. The advertisement output time 510 is initialized with zero. The current time is recorded as the output start time T0 (step 406), and the advertisement is output from the display 146 and the speaker 148 (step 408).

  Since there may be a plurality of advertisements, it is determined whether one advertisement is completed (step 410). If it is determined that one advertisement is completed, it is determined whether there is a next advertisement (step 412). If an advertisement for the same program service is distributed, the process returns to step 408 to output the advertisement. The time when the last advertisement ends is recorded as the output end time T1 (step 414), and T1-T0 is stored in the advertisement output time 510 of the advertisement output information 500 as the advertisement output time (step 416).

If an event that interrupts output occurs during the advertisement, the time is immediately recorded as the output end time T1 (step 414), and T1-T0 is stored in the advertisement output time 510 as the advertisement output time (step 414). 416). In this embodiment, it is assumed that access to the program distribution server is cut off and advertisement distribution is interrupted (step 420), and that the viewer terminal is turned off (step 422).
In the flowchart of FIG. 4, the process is performed when the advertisement is continuously output. However, the output of the advertisement can be temporarily interrupted and restarted for some reason. In that case, if there is the advertisement output information 500 having the same program ID 502 as the subscribed program, it is determined that the advertisement is resumed, and the advertisement output time 510 may be added up. Also, instead of calculating the output duration at the time when the advertisement is output, record all the event reception times such as the advertisement reception start time, end time, and power operation, etc. The advertisement output time may be calculated.

  Next, with reference to the flowchart of FIG. 3, the process for determining the output status of the advertisement and changing the program output method will be described. When the start time of the program for which the use of the service is applied is reached, the advertisement output information 500 is read from the advertisement output information storage unit 154 (step 300), and it is determined whether or not the conditions for applying the service are satisfied (step 302). . In the present embodiment, on condition that an advertisement corresponding to the service has been output from the viewer terminal 140 for a predetermined time or more, and the advertisement output time 510 satisfies the service application condition 508, the service is applied and the program is applied. Display is performed (step 304), and if the condition is not satisfied, the program is displayed by a normal method (step 306).

  As shown in FIG. 2, when watching a program without using this service (200), there is an interruption due to an advertisement in the middle of the program, and the content proceeds regardless of the convenience of the distribution side such as a baseball broadcast. Things will miss interesting scenes that occurred during the advertising time. When viewing the program using this service (202), if the advertisements are viewed together before the program start (210), the program itself (212) can be viewed without being interrupted by the advertisement. With no advertisement interruptions, you can enjoy the program with peace of mind.

  In this embodiment, the recording of the advertisement output status and the service application processing are all performed by the viewer terminal 140, but information is managed for each viewer terminal on the program distribution server 100 side, and the video is switched. May be.

  Next, another embodiment of program display to which the present invention is applied will be described.

  In the present embodiment, an example will be described in which broadcasting is used as a program distribution route, and output status is determined by coupon information distributed in addition to an advertisement. The viewer views the broadcast of the advertisement with a coupon that is known in advance from the program guide or the like. When an advertisement is output for a predetermined time, the advertisement output status is recorded as a coupon point. Since the coupon points can be added together, the viewer can accumulate the coupon points as needed. In addition, the viewer can enjoy a program display to which the present service is applied by selecting a favorite program from a plurality of programs to be applied using the accumulated points. Coupon points to be added can be changed according to the length of the advertisement output time, the time zone, and the contents of the advertisement, and these conditions may be distributed in advance as part of the program guide or together with the advertisement each time. It is also possible to send to. Of course, you can also issue advertising coupons that can only be used for specific programs.

  In the following example, a service is provided in which a baseball game relay can be enjoyed by extending the broadcast time using an advertisement coupon even after the end of the normal broadcast time. The deviation of the broadcast time of the next program caused by extending the broadcast time is adjusted by cutting the subsequent advertisement broadcast. In this embodiment, a program to which the service is applied is broadcast on a channel different from the channel on which the normal program is broadcast, and the channel is automatically selected depending on whether or not the service is used at the viewer terminal. The display will be changed.

  FIG. 6 is a block diagram showing a functional configuration of a broadcast video distribution system to which the present embodiment is applied.

  In FIG. 6, reference numeral 600 denotes a broadcast station program distribution server, reference numeral 640 denotes a viewer terminal device, and reference numeral 630 denotes a broadcast facility that broadcasts a program from the broadcast station to the viewer. Reference numeral 670 denotes a communication network that connects the program distribution server 600 and the viewer terminal 640.

  In the program distribution server 600, reference numeral 610 denotes a program management unit that manages video data stored in the program content storage unit 602 and the advertisement content storage unit 604 and video data that the live encoder 606 encodes and inputs in real time. Do. The program distribution unit 612 organizes the program and the advertisement in the advertisement editing unit 614 to generate a video to be actually broadcasted, and sends it out from the sending device 616 to the broadcasting facility 630.

  The video management information storage unit 608 stores information related to program distribution schedules and video data management, and stores information related to advertisement coupons and coupon usage for programs as additional information as necessary.

  The user management unit 620 manages user management information stored in the user management information storage unit 622 and distribution logs on the distribution log storage unit 624. When performing interactive service, the user management unit 620 communicates with each viewer terminal 640 through the communication device 618. The user management information storage unit 622 stores information related to the user who receives the video distribution service. The distribution log storage unit 624 stores a distribution log in which the video distribution status is recorded.

  In the viewer terminal 640, the program received by the receiving device 642 is decoded by the decoder 644, the video is output from the display 646, and the audio is output from the speaker 648. The viewer uses the input device 650 to select a program and apply for service use. The user management information storage unit 652 stores information for managing the viewer terminal 640. The coupon information storage unit 654 stores information related to coupon points accumulated by outputting the advertisement with coupons. The channel switching device 656 normally selects a channel designated by the viewer using the input device 650 from the received broadcast radio wave and displays it on the display 646. When the service of this embodiment is applied, the channel switching device 656 automatically displays the corresponding program display. A channel is selected and displayed on the display 646. The communication device 658 communicates with the program distribution server 600 via the communication network 670 when using the interactive service with the broadcasting station 630. The control device 660 controls all of these and performs video reception and display processing.

  FIG. 7 is an explanatory diagram schematically showing an example of a program distribution service to which the present embodiment is applied.

  In FIG. 7, 700, 702, and 704 are respectively a case where a service is applied using 100 points of an advertisement coupon, and a case where a service is applied using 200 points of an advertisement coupon. The change in the output status of the program is shown along the time axis. Reference numeral 710 denotes a program end time in the case of the normal program display 700. Reference numeral 712 denotes the end time of the service application program 702 when 100 points are used for the advertisement coupon. 714 is the end time of the service application program 704 when 200 points of advertisement coupons are used. Reference numeral 716 denotes a point in time when the contents of each program output are the same. In the case of 700, when the scheduled broadcast end time 710 of the program 1 is reached, the broadcast of the program 1 is ended regardless of whether or not the program being broadcast ends, and the next program 2 is broadcast. Begin. In the case of 702, even when the scheduled broadcast end time 710 of the program 1 is reached, the extension time for 100 points of coupons can be viewed, and when the end time 712 is reached, the broadcast of the program 1 ends. The next program 2 starts broadcasting. Here, the shift in the broadcast time of the program 2 caused by extending the broadcast time is adjusted by cutting the subsequent advertisement broadcast. In the case of 704, the program can be re-extended until the end time 714 of the service application program from the case of 702, and when the end time 714 is reached, the broadcast of the program 1 is terminated and the next program 2 is broadcast. start. Again, the deviation in the broadcast time of the program 2 caused by extending the broadcast time is adjusted by cutting the subsequent advertisement broadcast. By these adjustments, the contents of each program output become the same when time 716 is reached.

  FIG. 8 is a diagram illustrating an example of a screen for confirming use of an advertisement coupon. In FIG. 8, reference numeral 800 denotes a screen displayed on the display 646 of the viewer terminal device 640. The viewer views this screen 800, selects and instructs the number of coupon points to be used from the input device 650, and applies for the use of the service.

  FIG. 9 is a flowchart showing a process of switching the program display using the advertisement coupon in the viewer terminal 640. FIG. 10 is an example of coupon application information sent from the program distribution server during the display switching process. First, the coupon application information in FIG. 10 will be described.

  In FIG. 10, 1000 indicates coupon application information. The coupon application information 1000 includes an information storage area for a program ID 1002, a program name 1004, and a broadcast channel 1006. These areas 1002 to 1006 are areas for storing information relating to programs to which the service is applied. The program ID 1002 stores a program ID for identifying the program, the program name 1004 stores the program name, and the broadcast channel 1006. Stores the broadcast channel. In the present embodiment, the broadcast band is divided after the service application time to the service end time, and both the normal display program and the display program to which the service is applied are broadcast in parallel. In the area 1008 for storing the service contents of the coupon application information 1000, a use point 1010 and a channel 1012 for displaying a program corresponding to the use point 1010 are stored.

  With reference to the flowchart of FIG. 9 and the table of FIG. 10, the process of switching the program display using the advertisement coupon will be described.

  When providing a service, first, a coupon usage confirmation screen is displayed on the viewer terminal 640, and service guidance and coupon usage confirmation are performed for the viewer (step 902). In the case of the present embodiment, the screen 800 is displayed on the display 646 at the end of the baseball broadcast program broadcast (710 in FIG. 7). Waiting for the viewer to express his / her intention with the input device 650 (step 904). When the viewer's intention is displayed, it is determined whether or not the coupon is used according to the content of the intention (step 906). When the content is to be applied using the coupon, the coupon application information 1000 shown in FIG. 10 is obtained by subtracting a predetermined coupon point from the points stored in the coupon information storage unit 654 (step 908). , The channel switching device 656 switches to the channel 1012 corresponding to the point number 1010 to be used (step 910), and the program is displayed (step 912).

  Also, if there is no response to coupon use even after a certain period of time has elapsed since the screen 800 was displayed (step 914), it is determined that the service is not used, and a channel for displaying a normal program, in this case, used A channel (1000 ch) with point 1010 of 0 point is selected (step 916), and a program is displayed (step 912). When the user indicates that the coupon is not used (step 906), the process also proceeds to step 916.

  After the time when the display contents of the respective channels become the same (716 in FIG. 7), the coupon use channel is automatically switched to the normal program channel at a good timing, and the application of the service is terminated.

  FIG. 11 is a flowchart showing an exemplary flow of processing for viewing coupon-attached advertisements and acquiring coupon points used in the present embodiment in the viewer terminal 640. FIG. 12 is an example of advertisement coupon information used for coupon acquisition, and is distributed together with an advertisement with a coupon. First, the advertisement coupon information in FIG. 12 will be described.

  In FIG. 12, 1200 indicates advertisement coupon information. The advertisement coupon information 1200 includes an advertisement ID 1202 for identifying an advertisement with this coupon, a point granting condition 1204 as a condition for giving a coupon point, and a granting point 1206 given when the condition 1204 is satisfied. The In the example of FIG. 12, when the viewer answers the questionnaire shown in the advertisement, 10 points are obtained. Of course, the point granting condition may be just watching, or more actively requesting materials or applying for products, or a combination thereof. In this embodiment, only one set of conditions is set. However, a plurality of conditions may be set, and 1 point may be used for viewing only, 5 points may be used for questionnaire responses, and the like. In addition to the questionnaire, you may get points by answering the quiz, or you may get points according to the number of correct answers to the quiz.

  The flow of the process which acquires a coupon point is demonstrated using the flowchart of FIG.

  When receiving the advertisement, the viewer terminal 640 confirms whether there is advertisement coupon information corresponding to the advertisement (step 1100). After the advertisement is output (step 1102), it is determined whether the advertisement is a coupon-attached advertisement (step 1104). In the case of an advertisement with a coupon, it is checked whether or not the point granting condition 1204 is satisfied (step 1106). If the point granting condition is satisfied, the corresponding coupon point 1206 is added to the accumulated points recorded so far in the viewer's coupon information storage unit 654 (step 1108). When the coupon is not attached to the advertisement in Step 1104 and when the granting condition is not satisfied in Step 1106, the process ends without adding the coupon points.

  According to the present embodiment, as shown in FIG. 7, when the service is used (702, 704), compared to the case of normal program display (700) that does not use the service, the usage amount of each coupon is increased. Accordingly, the program can be viewed longer than usual, and can be enjoyed without missing a good play or a decisive moment that occurred after the end of the regular broadcast time.

  In the above embodiment, the service is guided at the end of the normal program (710), but the coupon usage confirmation screen is also displayed at the end of the extended time of 100 coupon points (712). 100 points may be added and the service applied program may be extended again until the end time 714 of the service applied program so that the service can be applied.

  Also, in the above embodiment, the channel is automatically switched by the viewer terminal, but the contents of the channel of the coupon use are scrambled and broadcast, and the descrambling release key is sent only to the coupon user. Good.

  Furthermore, in the above embodiment, the output status of the advertisement broadcast separately from the program is recorded. However, the output status is recorded with a predetermined time of broadcasting of the program itself as a checkpoint, and thereafter It is also possible to change the display content of the program.

  In the above-described embodiment, an example in which a later sports program is viewed without an advertisement mainly by viewing an advertisement for a predetermined time has been described. However, for example, in a viewer-participation drama, depending on the choice of the viewer The present invention can also be applied when changing the contents of a program to be output thereafter.

It is a block diagram which shows the structure of the program delivery system by the on-demand which concerns on the 1st Embodiment of this invention. It is explanatory drawing which showed typically an example of the program delivery service which concerns on the 1st Embodiment of this invention. It is a flowchart figure which shows the flow of the process which switches the program display which concerns on the 1st Embodiment of this invention. It is a flowchart figure which shows the flow of a process which records the output condition of the advertisement corresponding to the program service which performs display switching. It is a figure which shows an example of the table structure of the advertisement output information recorded on an advertisement output information storage part. It is a block diagram which shows the structure of the video delivery system by the broadcast which concerns on the 2nd Embodiment of this invention. It is explanatory drawing which showed typically the example of the program delivery service which concerns on the 2nd Embodiment of this invention. It is a figure which shows the example of the screen which confirms utilization of an advertisement coupon. It is a flowchart figure which shows the flow of the process which switches a program display using an advertisement coupon. It is a figure which shows an example of the coupon application information sent from a program delivery server in the case of a display switching process. It is the flowchart figure which showed the flow of an example of the process which acquires the coupon point utilized in the 2nd Embodiment of this invention. It is a figure which shows an example of the advertisement coupon information used for coupon acquisition.

Explanation of symbols

100, 600: Program distribution server 102, 602: Program content storage unit 104, 604 ... Advertisement content storage unit 106, 606 ... Live encoder 108, 608 ... Video management information storage unit 110, 610 ... Program management unit 112, 612 ... Program Distribution unit 114, 614 ... Advertisement editing unit 116, 142, 618, 658 ... Communication device 120, 620 ... User management unit 122, 622 ... User management information storage unit 124, 624 ... Distribution log storage unit 130, 670 ... Communication network 140 , 640 ... viewer terminal devices 144 and 644 ... decoders 146 and 646 ... displays 148 and 648 ... speakers 150 and 650 ... input devices 152 and 652 ... user management information storage unit 154 ... advertisement output information storage units 160 and 660 ... control device 616 ... Sending device 630 ... Broadcasting equipment 64 ... receiving device 654 ... coupon information storage unit 656 ... channel switching device

Claims (12)

A program output method in a viewer terminal device connected to a program transmission device for transmitting program content via a program transmission path and receiving and outputting the transmitted program content,
A first program content transmitted from the program transmission device, and a service application condition indicating what kind of output time of the first program content is permitted to view the second program content; Receiving an identifier that identifies the second program content that is allowed to be viewed when the service application condition is satisfied;
An event occurrence time for calculating an output time of the first program content in the viewer terminal device that has received and output the first program content is recorded in association with an identifier that identifies the second program content. And steps to
Extracting an event occurrence time corresponding to an identifier for specifying the second program content, and adding the output time of the first program content based on the extracted event occurrence time;
And allowing the viewer terminal device to output the second program content specified by the identifier when the combined output time satisfies the service application condition. . The program output method according to claim 1,
The event time includes an output start time of the first program content and an output end time of the first program content,
The step of summing calculates a difference between the output start time of the first program content and the output end time of the first program content, and when there are a plurality of calculated differences, sums the differences. A program output method as a feature. The program output method according to claim 1,
A program output method using a communication line as the program transmission path. The program output method according to claim 1,
The program output method, wherein the first program content is advertisement information. The program output method according to claim 1,
The program output method, wherein the output period of the first program content is composed of a plurality of non-consecutive periods. In the program output method according to any one of claims 1 to 5,
A program output method, comprising: determining an output time of the second program content in accordance with an output amount of the first program content. A viewer terminal device that is connected to a program transmission device that transmits program content via a program transmission path, and that receives and outputs the transmitted program content,
A service application condition indicating whether the first program content and the output time of the first program content are permitted to view the second program content, and the service application condition is satisfied Means for transmitting to the viewer terminal device an identifier for identifying the second program content that is permitted to be viewed when
An event occurrence time for calculating an output time of the first program content in the viewer terminal device that has received and output the first program content is recorded in association with an identifier that identifies the second program content. Means to
Means for extracting an event occurrence time corresponding to an identifier for specifying the second program content, and summing up an output time of the first program content based on the extracted event occurrence time;
When the combined output time satisfies the service application condition, the viewer terminal device comprises means for permitting output of the second program content specified by the identifier. apparatus. The viewer terminal device according to claim 7,
The event time includes an output start time of the first program content and an output end time of the first program content,
The means for summing calculates a difference between the output start time of the first program content and the output end time of the first program content, and when there are a plurality of calculated differences, sums the differences. A viewer terminal device. The viewer terminal device according to claim 7,
A viewer terminal device using a communication line as the program transmission path. The viewer terminal device according to claim 7,
The viewer terminal device, wherein the first program content is advertisement information. The viewer terminal device according to claim 7,
The viewer terminal device, wherein an output period of the first program content is composed of a plurality of non-consecutive periods. The viewer terminal device according to any one of claims 7 to 11,
A viewer terminal device, wherein an output time of the second program content is determined in accordance with an output amount of the first program content.

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