JP2001186494A - Video system and its method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase contract users by permitting the viewing charge of a pay TV broadcasting such as CATV or a satellite broadcasting to be inexpensive. SOLUTION: Respective kinds of picture information with a configuration for displaying a program picture after displaying an advertising picture, a configuration for displaying the advertising picture on the program picture and a configuration for displaying the advertising picture on the program picture by a prescribed rate are transmitted from the program transmitting part 101 of a pay TV server 100 and, then, setting for selecting one of the respective kinds of picture information is performed in a pay TV receiver. In the receiver, the respective kinds of information are received, the information corresponding to the setting is selected among received picture information to be displayed on a TV receiver, the display form or the display rate is reported to the server 100 and the charge calculating part 109 of the server 100 calculates viewing charge in accordance with the reported display mode or the rate.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a CATV (Cable T)
The present invention relates to a video system and method capable of reducing viewing fees by displaying an advertisement of an advertiser such as a company or an organization on a pay television broadcast program such as an elevision or a satellite broadcast in accordance with a user's choice.

[0002]

2. Description of the Related Art At present, pay TV broadcasts such as CATV and satellite broadcasts are being carried out, and users who have contracted with these broadcasters can view programs distributed by connecting a predetermined receiver to a television receiver. You can watch it.

[0003]

However, in the conventional apparatus, in addition to the high viewing fee of pay television broadcasting, there are many users who are satisfied with the current free terrestrial broadcasting. However, there is a problem that the system does not shift to pay television broadcasting.

[0004] When a large-capacity infrastructure such as FTTH (Fiber To The Home) is established and an optical fiber cable is connected to a home, broadcasting by video-on-demand or the like is started. Television broadcasts and the like also have several hundred channels all at once, and users can view a wider variety of programs.
However, also in this case, if the viewing fee is high, there is a problem that the user does not shift to the pay television broadcast.

[0005] The present invention has been made in view of the above points, and an image system and a video system capable of reducing the fee for viewing paid television broadcasts such as CATV and satellite broadcasts, thereby increasing the number of contract users. The aim is to provide a method.

[0006]

SUMMARY OF THE INVENTION According to the present invention, image information having a structure for displaying an advertisement image in a program image in an arbitrary form is transmitted from a server to a receiving device, and the receiving device displays the image information on a television receiver. Then, the server notifies the server of the display mode or the display ratio, the server calculates the charge in accordance with the notified display mode or the display ratio, and displays the advertisement displayed on the television receiver by the operation unit of the receiving device. Clicks on the image, notifies the server of specific information for specifying the clicked advertisement image, transmits and displays detailed information of the advertisement image information corresponding to the notified specific information to the terminal device, and displays the click information on the ID.
The number is counted for each number, and the charge is calculated according to the counted number.

[0007]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A first aspect of the present invention is to transmit image information configured to display a program image after displaying an advertisement image, and to calculate a charge in accordance with the notified display mode. Server and the TV receiver are connected,
A terminal device that receives the image information on the television receiver, performs the display, and notifies the server of the display mode.

[0008] According to this configuration, the broadcast company listens to the advertiser from the advertiser and broadcasts the advertisement. The advertisement is displayed on the television receiver of the contract user, and then the program image is displayed. , The user's viewing fee can be reduced by the amount displayed, and the number of contract users can be increased.

According to a second aspect of the present invention, there is provided a server for transmitting image information configured to display an advertisement image on a program image, calculating a charge in accordance with the notified display mode, and a television receiver. And a terminal device for receiving the image information on the television receiver, performing the display, and notifying the server of the display form.

According to this configuration, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement, and displays the advertisement on the television receiver of the contract user in the form of displaying the advertisement image on the program image. Therefore, the user's viewing fee can be reduced by the amount displayed, and the number of contract users can be increased.

A third aspect of the present invention is a server for transmitting image information configured to display an advertisement image on a program image at a predetermined ratio, and calculating a charge according to the notified display ratio. And, a television receiver is connected, receives the image information to this television receiver and performs the display,
And a terminal device for notifying the server of the display ratio of the advertisement image in the display.

According to this configuration, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement. The advertisement is displayed on the television set of the contract user at a predetermined ratio on the program image. Since the display can be performed in such a form, the viewing fee for the user can be reduced by the amount of the display, and the number of contract users can be increased.

According to a fourth aspect of the present invention, there is provided a structure for displaying a program image after displaying an advertisement image, a structure for displaying an advertisement image on a program image, and a method for displaying an advertisement image on a program image at a predetermined ratio. A server that transmits each image information with the configuration to be performed and calculates a charge according to the notified display mode or display ratio, and a television receiver are connected to select any one of the image information. A setting is performed, and any one of the received image information is selected and displayed on the television receiver according to the setting, and a terminal device that notifies the server of the display mode or display ratio is adopted. .

According to this configuration, the broadcasting company listens to the advertiser from the advertiser, broadcasts the advertisement, displays the advertisement on the television receiver of the contract user, and then displays the program image. In addition, since the advertisement image can be displayed in one of a form in which the advertisement image is displayed on the program image and a form in which the advertisement image is displayed at a predetermined ratio on the program image, the display fee of the user can be reduced by the display amount. Thus, the number of contract users can be increased.

According to a fifth aspect of the present invention, in any one of the first to fourth aspects, the image information includes time information for performing control for displaying an advertisement image for a predetermined time, and The advertisement image is displayed for the predetermined time in accordance with information.

According to this configuration, the display time of the advertisement image can be arbitrarily set.

According to a sixth aspect of the present invention, there is provided a television receiver comprising:
The advertisement image information and the display control information for displaying the advertisement image corresponding to the advertisement image information and then controlling the display of the program image corresponding to the program image information are multiplexed and transmitted, and the notified display is performed. A server that calculates a charge according to the form and a television receiver are connected, receive the multiplexed information, and display the display on the television receiver according to the display control information in the received multiplexed information. And a terminal device for notifying the server of the display form.

According to this structure, the broadcast company listens to the advertiser from the advertiser and broadcasts the advertisement. The advertisement is displayed on the television receiver of the contract user, and then the program image is displayed. , The user's viewing fee can be reduced by the amount displayed, and the number of contract users can be increased.

According to a seventh aspect of the present invention, there is provided a television receiver comprising:
Advertisement image information and display control information for controlling display of an advertisement image corresponding to the advertisement image information on a program image corresponding to the program image information are multiplexed and transmitted, and a display form notified is provided. A server for calculating a charge according to the
A television receiver is connected, receives the multiplexed information, performs the display on the television receiver according to the display control information in the received multiplexed information, and notifies the server of the display form. And a terminal device.

According to this configuration, the broadcast company listens to the advertiser from the advertiser and broadcasts the advertisement, and displays the advertisement on the television image of the contract user in the form of displaying the advertisement image on the program image. Since the display can be performed, the viewing fee of the user can be reduced by the amount of the display, whereby the number of contract users can be increased.

According to an eighth aspect of the present invention, there is provided an image processing apparatus comprising:
Advertisement image information and display control information for controlling display of an advertisement image corresponding to the advertisement image information at a predetermined ratio on a program image corresponding to the program image information are transmitted, and the display ratio notified is transmitted. A server that calculates a fee according to the following, a television receiver is connected, receives the multiplexed information, and performs the display on the television receiver according to the display control information in the reception multiplexed information. And a terminal device for notifying the server of the display ratio of the advertisement image in the display.

According to this configuration, the broadcasting company listens to the advertiser from the advertiser to broadcast the advertisement, and broadcasts the advertisement on the program image corresponding to the program image information to the contracted user's television receiver. Since the advertisement image corresponding to the advertisement image information can be displayed in the ratio, the viewing fee of the user can be reduced by the display amount, and the number of contract users can be increased.

According to a ninth aspect of the present invention, there is provided program image information,
Advertisement image information, control for displaying an advertisement image corresponding to the advertisement image information, and then displaying a program image corresponding to the program image information; control for displaying the advertisement image on the program image; A server for transmitting the respective display control information for controlling the display of the advertisement image at a predetermined ratio and calculating a charge according to the notified display mode or display ratio, and the television receiver are connected. , Setting for selecting any of the display control information is performed,
A terminal device that performs display based on the reception display control information selected according to the setting on the television receiver, and notifies the server of the display mode or display ratio.

According to this configuration, the broadcasting company listens to the advertiser for the advertisement fee, broadcasts the advertisement, and displays the advertisement image on the television receiver of the contract user, and then displays the program image. In addition, since the advertisement image can be displayed in one of a form in which the advertisement image is displayed on the program image and a form in which the advertisement image is displayed at a predetermined ratio on the program image, the display fee of the user can be reduced by the display amount. Thus, the number of contract users can be increased.

According to a tenth aspect of the present invention, in any one of the eighth to eleventh aspects, the display control information includes time information for performing control for displaying an advertisement image for a predetermined time. The advertisement image is displayed for the predetermined time according to time information.

According to this configuration, the display time of the advertisement image can be set arbitrarily.

According to an eleventh aspect of the present invention, a server for transmitting program image information and advertisement image information and calculating a charge according to the notified display form or display ratio is connected to a television receiver, A setting to display an advertisement image according to the program image information after displaying an advertisement image according to the advertisement image information, a setting to display the advertisement image on the program image, and a predetermined ratio to the program image Any of the settings for displaying the advertisement image is performed, and the received display image information and the advertisement image information are combined and displayed on the television receiver by the set display control. Alternatively, a terminal device for notifying the server of the display ratio is adopted.

According to this configuration, the broadcast company listens to the advertiser from the advertiser and broadcasts the advertisement. The advertisement is displayed on the television receiver of the contract user, and then the program image is displayed. In addition, since the advertisement image can be displayed in one of a form in which the advertisement image is displayed on the program image and a form in which the advertisement image is displayed at a predetermined ratio on the program image, the display fee of the user can be reduced by the display amount. Thus, the number of contract users can be increased.

The twelfth aspect of the present invention relates to the first to fourth, sixth to fourth aspects.
In any one of the ninth and eleventh aspects, the terminal device includes means for setting a display time of an advertisement image, and adopts a configuration in which the set display time and the advertisement image are displayed.

According to this configuration, the user can arbitrarily determine the display time of the advertisement image.

According to a thirteenth aspect of the present invention,
In any one of the two aspects, the terminal device notifies the server of the display time of the advertisement image displayed on the television receiver, and the server calculates the charge in consideration of the display time.

According to this configuration, it is possible to calculate the billing according to the result such as addition, subtraction, multiplication, and division of the display mode and the display time, or the display mode and the display ratio.

According to a fourteenth aspect of the present invention, in any one of the first to thirteenth aspects, the terminal device notifies the ID number of the terminal device at the time of notifying the server of the information. A configuration for calculating the charge for each ID number is adopted.

According to this configuration, it is possible to calculate the charge for each user.

According to a fifteenth aspect of the present invention, in any one of the first to fourteenth aspects, the server employs a configuration in which the server counts the notification of the display form or the display ratio from all the terminal devices.

According to this configuration, for example, the broadcast company can notify the advertiser that the number of times of advertisement display contracted with the advertiser has been reached from the count value.

[0037] A sixteenth aspect of the present invention, in the fifteenth aspect, adopts a configuration in which the server stops transmitting advertisement image information when the number of counts reaches a predetermined number.

According to this configuration, for example, a broadcasting company can automatically cancel a broadcast according to a contract with an advertiser.

According to a seventeenth aspect of the present invention, in any one of the first to sixteenth aspects, the server transmits billing guidance information, and the terminal device receives the guidance information and transmits the billing guidance information to the television receiver. Is adopted.

According to this configuration, the user can know the discount of the viewing fee when necessary.

According to an eighteenth aspect of the present invention, in any one of the first to seventeenth aspects, the terminal device operates a declaration to start displaying an advertisement image, and when the operation is performed, the terminal device displays the advertisement. A configuration including means for starting display of an image is employed.

According to this configuration, the advertisement image can be displayed according to the user's intention.

According to a nineteenth aspect of the present invention, in any one of the first to eighteenth aspects, when the terminal device performs an operation of selecting an advertisement image displayed on the television receiver, the terminal device executes the operation. A configuration that includes a unit that notifies the server of specific information that specifies the selected advertisement image, and that the server includes a unit that transmits to the terminal device detailed information of the advertisement image information corresponding to the notified specific information. Take.

According to this configuration, when the user wants to see the details of the advertisement image being displayed, this can be easily realized.

According to a twentieth aspect of the present invention, in any one of the first to eighteenth aspects, the server includes means for transmitting the detailed information of the advertisement image information, and the terminal device includes a television receiver. When an operation of selecting an advertisement image displayed on the television set is performed, a means for displaying the detailed information on the television receiver is adopted.

According to this configuration, when the user wants to see the details of the advertisement image being displayed, this can be easily realized.

According to a twenty-first aspect of the present invention, in the nineteenth aspect or the twentieth aspect, the terminal device notifies the server of selection information indicating that the advertisement image has been selected, together with the ID number of the terminal device. Means, wherein the server counts the notified selection information for each ID number, and calculates means according to the counted number.

According to this configuration, the fee is calculated for the user performing the click operation while viewing the advertisement, so that the basis for calculating the fee can be made more accurate.

A twenty-second aspect of the present invention, in the twenty-first aspect, employs a configuration in which the server counts selection information notified from all terminal devices.

According to this configuration, for example, the broadcast company can notify the advertiser that the number of times of advertisement display contracted with the advertiser has been reached from the count value.

A twenty-third aspect of the present invention, in the twenty-second aspect, adopts a configuration in which the server stops transmitting the advertisement image information when the number of counts reaches a predetermined number.

According to this configuration, for example, the broadcasting company can automatically cancel the broadcasting according to the contract with the advertiser.

According to a twenty-fourth aspect of the present invention, in any one of the nineteenth aspect to the twenty-third aspect, when an operation of selecting an advertisement image is performed, the terminal device displays the advertisement of the selected advertisement image. The main Internet homepage is accessed, and information received in response to the access is displayed on the television receiver.

According to this configuration, when the user wants to know the advertisement of the advertiser and other details, it can be easily realized.

A twenty-fifth aspect of the present invention, in any one of the first to twenty-fourth aspects, employs a configuration in which the server transmits different information to each terminal device.

According to this configuration, the broadcasting company can broadcast on a user-by-user basis according to the contents of the contract with the user.

According to a twenty-sixth aspect of the present invention, a television receiver is provided with a terminal device in the video system according to any one of the first to twenty-fifth aspects.

According to this configuration, the apparatus on the user side can be made more compact accordingly.

According to a twenty-seventh aspect of the present invention, image information configured to display an advertisement image on a program image in an arbitrary form is transmitted from a server to a terminal device, and the terminal device transmits the image information to a television receiver. And the server notifies the server of the display mode or the display ratio, and the server calculates the charge according to the notified display mode or the display ratio.

According to this method, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement, and displays the advertisement on the program image displayed on the television receiver 210 of the contract user in an arbitrary form. Can reduce the user's viewing fee by the amount displayed,
The number of contract users can be increased.

According to a twenty-eighth aspect of the present invention, a display for displaying an advertisement image according to the advertisement image information in any form on the program image information, the advertisement image information, and the program image corresponding to the program image information is provided. The control information is multiplexed and transmitted from the server to the terminal device, the terminal device performs display according to the display control information on the television receiver, and notifies the server of the display form or display ratio, and the server However, the accounting is calculated according to the notified display mode or display ratio.

According to this method, the broadcast company listens to the advertiser from the advertiser and broadcasts the advertisement, and transmits the advertisement to the contracted user's television receiver in an advertisement image according to the advertisement image information in an arbitrary form. , The user's viewing fee can be reduced by the amount displayed, and the number of contract users can be increased.

According to a twenty-ninth aspect of the present invention, a program image information and an advertisement image information are transmitted from a server to a terminal device, and the terminal device transmits a program image corresponding to the program image information to the terminal device according to the advertisement image information. According to the setting for combining and displaying the advertisement image in an arbitrary form, the advertisement image is combined with the program image and displayed on the television receiver, and the display form or display ratio is notified to the server, and the server is The billing is calculated according to the notified display mode or display ratio.

According to this method, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement, and transmits the advertisement to the contracted user's television receiver in an advertisement image according to the advertisement image information in an arbitrary form. , The user's viewing fee can be reduced by the amount displayed, and the number of contract users can be increased.

According to a thirtieth aspect of the present invention, in any one of the twenty-seventh aspect to the twenty-ninth aspect, an operation for selecting an advertisement image displayed on a television receiver is performed by an operation means of a terminal device. Then, specific information for specifying the selected advertisement image is notified to the server, and detailed information of the advertisement image information corresponding to the notification specific information is transmitted to the terminal device and displayed.

According to this method, when the user wants to see the details of the advertisement image being displayed, this can be easily realized.

According to a thirty-first aspect of the present invention, in the thirtieth aspect, selection information indicating that the advertisement image has been selected is notified to the server together with the ID number of the terminal device, and the notified selection information is transmitted to the server. Counting is performed for each number, and billing is calculated according to the counted number.

According to this method, the charge is calculated for the user performing the click operation while viewing the advertisement, so that the basis of the charge calculation can be made more accurate.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

(Embodiment) FIG. 1 is a block diagram showing a configuration of a pay television server in a video system according to an embodiment of the present invention. FIG. 2 is a block diagram showing a configuration of a pay television receiver in the video system according to the embodiment of the present invention.

The video system according to the present embodiment performs a television broadcast with an advertisement from a server of a broadcasting company, and executes a method such as a contract user selecting an advertisement on a television receiver side, thereby obtaining the television broadcast. It is designed to discount the viewing fee.

The pay television server 100 shown in FIG. 1 is installed in a broadcasting station of a broadcasting company that distributes television programs, and includes a program transmitting unit 101 and an advertisement image transmitting unit 102.
Multiplex processing section 103, program transmission section 104, control section 105, communication section 106, contractor ID management section 107
, An ID-specific click number counter unit 108, an ID-specific advertisement exposure type determining unit 115, a charge calculating unit 109, an advertisement exposure number counter unit 111, and an advertisement click number counter unit 110.

Further, a charging processing system 112 is connected to the charging calculation unit 109, a wired or wireless broadcasting line 113 is connected to the program transmission unit 104, and a telephone line or a dedicated line is connected to the communication unit 106. Communication line 1 such as line
14 are connected.

The pay television receiver 200 shown in FIG.
It is installed at home or the like, for example, as a set top box, and includes a receiving unit 201, a decoder unit 202, a display control unit 203, an image synthesizing unit 204,
The communication system includes connection units 205 and 206, a control unit 207, a call control unit 208, and a communication unit 209.

The connection unit 205 includes the television receiver 2
10 is connected, and a key input unit 211 is connected to the connection unit 206.
Is connected, and the receiving unit 201 is connected to the broadcast line 113.
However, a communication line 114 is connected to the communication unit 209.

That is, the video system according to the present embodiment is configured by connecting pay television server 100 and pay television receiver 200 connected to television receiver 210 via broadcast line 113 and communication line 114. Have been.

However, when the pay television server 100 and the pay television receiving apparatus 200 are connected by a cable broadcast line 113, for example, in the case of CATV, the TV
Since the two-way communication is possible on the broadcasting line 113 which is a cable, the pay television server 1 does not have the communication line 114.
00 and the communication unit 209 of the pay television receiver 200 are connected by a broadcast line 113.

In this embodiment, pay television receiver 200 is externally connected to television receiver 210 as shown in FIG. 2, but is built in television receiver 210. You may.

The program sending section 101 is provided with a television receiver 210
In addition, image information of a variety of television programs (hereinafter referred to as program image information) to be viewed by a user on a TV screen and an advertisement of an advertiser such as a company or an organization are displayed on a program displayed according to the program image information. The advertisement display type program image information processed as described above is transmitted.

The display of the advertisement by the advertisement display type program image information is performed by the advertisement image information in the information, and the advertisement image information visually conveys the advertisement to the user by images, characters, marks, and the like. Or auditoryly transmitted by voice or the like.

The advertisement is displayed in order to discount the viewing fee of the contract user, and a display mode described later is predetermined according to the discount rate.

There are the following five display modes. First
In the advertisement display mode, a program is displayed after an advertisement is first displayed for a predetermined time. In the second advertisement display mode, an advertisement is displayed at an arbitrary position in a program. In the third advertisement display mode, an advertisement is displayed at an arbitrary position of a program at a predetermined area ratio with respect to the program. The fourth advertisement display mode displays the advertisement for a predetermined time when displaying the advertisement in the second advertisement display mode. In the fifth advertisement display mode, when displaying an advertisement in the third advertisement display mode, the advertisement is displayed for a predetermined time.

However, when the display time of the advertisement in the first, fourth and fifth advertisement display modes and the area ratio of the advertisement in the third advertisement display mode are arbitrarily determined in advance by the broadcast company, the broadcast company and the user may When it is determined according to the contract, it may be set arbitrarily by the user operating the key input unit 211.

The advertisement image transmitting section 102 transmits the advertisement image information in accordance with the advertisement image transmission control of the control section 105.

The advertisement image transmission control means that the initial advertisement image information of all the advertisers is transmitted first, and when the contract user who sees the display advertisement image corresponding to the advertisement image clicks on the advertisement image, the user pays. In accordance with the number of steps of the click information for each advertiser notified from the television receiver 200, control is performed so as to transmit the advertisement image information of the advertiser. For example, as the number of steps increases, advertisement image information for describing the advertisement in more detail is added to the previous one and transmitted. In addition, control for transmitting detailed advertisement image information in advance may be performed.

The multiplex processing section 103 includes a program transmission section 101
Program image information and advertisement display type program image information, advertisement image information from the advertisement image transmission unit 102, and the control unit 10
5 is multiplexed with the advertisement display control information to be described later, and the multiplexed information is output.

The advertisement display control information is information for performing control to display the advertisement image information in any of the first to fifth advertisement display modes on the program image information.

When the advertisement display control information is not transmitted, the user operates key input unit 2 of pay television receiver 200.
By setting the advertisement image to be displayed in any of the advertisement display modes by the operation 11, it is also possible to realize the advertisement display by the advertisement display control according to the setting.

The program transmitting unit 104 includes a multiplex processing unit 103
Is transmitted to the pay television receiver 200 via the broadcast line 113.

The communication section 106 receives an information signal such as click information transmitted from the pay television receiver 200 via the communication line 114.

The contractor ID management unit 107 includes a communication unit 106
The control unit 105 checks the contractor ID such as a telephone number extracted from the information signal received by the control unit 105, and outputs an information signal of the matched contractor ID.

The ID-specific click number counter unit 108 counts the number of clicks for each contractor ID matched by the collation by the contractor ID management unit 107. The number of clicks refers to the key input unit 2 in order for the contract user to know the advertisement displayed in the program image of the television receiver 210 in more detail.
This is the number of clicks in the operation 11.

[0093] The number of clicks may be set in the key input unit 2
11 includes a case where a click operation for accessing an Internet homepage of an advertiser of an advertisement image is performed.

The advertisement-exposure-type determining section 115 for each ID sets the user to any one of the above-described five advertisement display modes on the pay television receiver 200, and sets the type of the advertisement display mode notified in this case to the contractor. This is determined for each ID.

First, the billing calculation unit 109 stores the contractor ID counted by the ID-specific click number counter unit 108.
The billing for the contracted user is calculated in accordance with the number of clicks for each click, and this is output to the billing system 112. The calculation is performed so that the basic amount of the viewing fee initially contracted with the broadcasting company by the user is discounted according to the number of clicks.

Secondly, the charge calculation unit 109 calculates the charge for the contract user in accordance with the type of the advertisement display form for each contractor ID determined by the ID-specific advertisement exposure type determination unit 115. Is output to the accounting processing system 112. The calculation is performed such that the basic amount of the viewing fee initially contracted by the user with the broadcasting company is discounted according to the type of advertisement display form.

The billing processing system 112 includes a billing calculation unit 1
The monthly viewing fee is calculated from the billing information for each contractor ID calculated in step 09.

[0098] The advertisement click counter 110 counts the click information of all contract users extracted by the control unit 105 from the information signal received by the communication unit 106. In other words, the count value is incremented by "1" every time all contract users click.

The advertisement exposure number counter unit 111 includes the communication unit 1
It counts the number of times the advertisement is displayed on the television receivers 210 of all the contracted users extracted by the control unit 105 from the information signal received at 06. That is, every time an advertisement image is displayed on the television receivers 210 of all contract users, the count value is incremented by "1".

The count value of each of the counters 110 and 111 is notified to the advertiser that the value has been contracted between the advertiser and the broadcasting company, or when the count value has reached the number of contracts. , For example, to stop the distribution of the advertising image information of the advertiser.

The control unit 105 controls the entire pay television server 100, for example, controls the timing of generating a clock signal, in addition to the control described above.

The receiving section 201 receives the multiplexed information transmitted from the program transmitting section 101 of the pay television server 100 via the broadcasting line 113.

The decoder section 202 decodes the multiplexed information received by the receiving section 201.

When the first display control setting according to the advertisement display type program image information is performed in the control unit 207, the display control unit 203 sets the program image and the advertisement image based on the advertisement display type program image information in the multiplexed information. Is displayed on the television receiver 210.

Further, the display control unit 203 includes a control unit 207
In the case where the second display control setting according to the advertisement display control information is performed, in the advertisement display form according to the advertisement display control information in the multiplexed information, the program image corresponding to the program image information in the multiplexed information is displayed. , For controlling the display of the advertisement image corresponding to the advertisement image information on the television receiver 210.

Further, the display control unit 203 is provided with the key input unit 2
When any one of the advertisement display modes is set in the control unit 105 by the setting operation 11 and the third display control setting according to the set advertisement display mode is performed, the multiplexing is performed in the set advertisement display mode. The control is performed to display an advertisement image corresponding to the advertisement image information on the television receiver 210 on a program image corresponding to the program image information in the conversion information.

The image synthesizing section 204 synthesizes the advertisement image information with the program image information in accordance with the advertisement display form by the display control of the display control section 203.

The connection unit 205 is connected to the pay television receiver 20.
0 is electrically connected to the television receiver 210, and an image corresponding to the combined image information combined by the image combining unit 204 is displayed on the television receiver 210.

The connection section 206 is for electrically connecting the key input section 211 to the control section 207.

[0110] The key input section 211 is
The user performs an operation such as a click for selecting an advertisement image displayed in the above, or an operation of selecting and setting the advertisement display mode, a click operation for accessing an Internet homepage of an advertiser of the advertisement image, and the like. However,
The click operation means, for example, an operation of pressing a button at a position selected by a pointer on a display screen, such as a mouse device as input means in a personal computer.

[0111] In addition to the control described above, the control unit 207 controls the advertiser of the clicked advertisement image when notifying the click information to the pay television server 100;
Further, when a click operation for accessing the advertiser's advertiser's Internet homepage is performed from the key input unit 211, control for notifying the click information to the pay television server 100 in the same manner as the click information, and a display control unit The control for notifying the pay television server 100 of the type of the advertisement display mode used for the display control in 203 and the call control unit 208 issuing a call command when the advertisement is clicked and the advertisement display mode setting operation is performed. Control to output to
Further, it controls the overall operation of the pay television receiver 200, for example, the generation timing control of a clock signal.

The call control unit 208 makes a call to the pay television server 100 every time a call instruction is input from the control unit 207, and after the call is connected to the pay television server 100 by this call, When the time for transmitting the click information and the advertisement display form information elapses, the call is disconnected.

Further, the call control unit 208 is provided with the key input unit 21
When a click operation to access the advertiser's advertiser's Internet homepage from 1 is performed, call connection and subsequent call disconnection for transmitting the click information to the pay television server 100 as well as the click information are performed. , For controlling a call connection to an Internet provider (not shown) via the communication line 114.

Communication unit 209 transmits click information and advertisement display form information from control unit 207 to communication unit 106 of pay television server 100 via communication line 114,
In addition, a call connection is made to an Internet provider to receive Internet information of an advertiser. The received Internet information is displayed on the television receiver 210 under the control of the control unit 207.

An operation of the video system having such a configuration will be described.

However, it is assumed that the user has made a contract with the broadcasting company to pay a predetermined viewing fee and distribute the program broadcast.

In this case, there are a contract for distributing only a program broadcast as currently implemented, and a contract for distributing a program broadcast with an advertisement as described above. In the latter case, as described above, the pay TV server 10
0 is connected to the television receiver 210.

First, the operation for transmitting advertisement display type program image information from pay television server 100 to pay television receiving apparatus 200 will be described.

[0119] However, in the pay television receiver 200, it is assumed that the above-mentioned first display control setting has been performed in the control unit 207 by the user.

First, the advertisement display type program image information is stored in the first
When the advertisement display mode information is set, the advertisement display type program image information set with the first advertisement display mode information is transmitted from the program transmission section 101 of the pay television server 100,
This is transmitted to the program transmission unit 104 via the multiplex processing unit 103.
To the broadcast line 113 from the program transmission unit 104.
Is transmitted to the pay television receiving apparatus 200 via.

[0121] The transmitted advertisement display type program image information is received by the receiving unit 201, decoded by the decoder unit 202, and then output to the display control unit 203.

The display control unit 203 detects the first advertisement display form information in the advertisement display type program image information, and performs display control according to the detected first advertisement display form, thereby displaying the advertisement display type program image information. Are combined in the image combining unit 204, and the combined image is displayed on the television receiver 210.

In this case, since the composition is performed according to the first advertisement display mode, the advertisement image is first displayed on the entire screen of the television receiver 210, and the program image is displayed after a predetermined time has elapsed.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of the type of the set advertisement display mode, that is, information indicating the first advertisement display mode, together with the contractor ID. .

In response to this control, call control unit 208 performs a call connection by calling out to pay television server 100, and communication unit 209 transmits the first connection to which the subscriber ID is added.
The advertisement display form information is transmitted to the pay television server 100 via the communication line 114.

The transmitted first advertisement display form information is
After being received by the communication unit 106, it is output to the control unit 105, and the contractor ID is extracted in the control unit 105. Thereafter, in the contractor ID management unit 107, the extracted contractor ID is collated. Is output to the advertisement-by-ID advertisement exposure type determination unit 115.

[0127] The ID-specific advertisement exposure type determination unit 115 determines the type of advertisement display mode for each contractor ID. In this case, it is determined that the display mode is the first advertisement display mode, and the result is output to the charge calculation unit 109.

[0128] Charge calculation section 109 calculates the charge for the contracted user in accordance with the first advertisement display form of the determined contractor ID, and outputs the calculation result to charge processing system 112.

[0129] In billing system 112, a monthly viewing fee is calculated from the calculated billing information for each subscriber ID.

Therefore, the user can watch the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined first advertisement display form.

Further, in the control unit 105, the communication unit 1
06, the fact that the advertisement image is displayed on the television receiver 210 of the contract user is extracted from the first advertisement display form information, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up. For example, when the advertisement image is displayed once on the television receiver 210 of all 10,000 contract users, the count value becomes 10,000 times.

Based on the count value, the broadcasting company notifies the advertiser that the number of advertisement display contracts with the advertiser has been reached, and when the count value reaches the contract number, the broadcast company A process of stopping distribution of the main advertisement image information is performed. These notification and stop processing can be realized by providing a not-shown notification unit and advertisement distribution stop unit (not shown) in the pay television server 100.

Next, when the second advertisement display mode information is set in the advertisement display type program image information, the program transmission unit 101 of the pay television server 100 sends the advertisement display type information in which the second advertisement display mode information is set. The program image information is transmitted, and this is transmitted from the program transmitting unit 104 to the pay television receiving apparatus 200 via the multiplexing processing unit 103.

The transmitted advertisement display type program image information is received by the receiving unit 201, decoded by the decoder unit 202, and then output to the display control unit 203. The display control unit 203 outputs the advertisement display type program image information. The second advertisement display form information in the information is detected, and by the display control according to the detected second advertisement display form, the program image information and the advertisement image information in the advertisement display type program image information are converted into the image combining section 204. And the combined image is displayed on the television receiver 210.

In this case, since the composition is performed in accordance with the second advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed.

At the time of this display control, the control unit 207 performs control to notify the pay television server 100 of information indicating the second advertisement display mode together with the contractor ID.

In response to this control, call control unit 208 makes a call connection to pay television server 100 by calling, and communication unit 209 transmits a second call to which the subscriber ID is added.
The advertisement display form information is transmitted to pay television server 100.

The transmitted second advertisement display form information is:
After being received by the communication unit 106, it is output to the control unit 105, and the contractor ID is extracted in the control unit 105. Thereafter, in the contractor ID management unit 107, the extracted contractor ID is collated. Is output to the ID-specific advertisement exposure type determination unit 115.

The ID-specific advertisement exposure type determining unit 115 determines that the type of the advertisement display mode is the second advertisement display mode for each contractor ID, and the charging calculation unit 109 determines the type of the determined contractor ID. In accordance with the second advertisement display form, the charge for the contract user is calculated, and the calculated contractor ID is calculated in the charge processing system 112.
A monthly viewing fee is calculated from each billing information.

[0140] Therefore, the user can view the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined second advertisement display form.

Further, in the control unit 105, the communication unit 1
06, it is extracted that the advertisement image is displayed on the television receiver 210 of the contract user from the second advertisement display mode information, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

From this count value, the broadcasting company notifies the advertiser that the number of advertisement display contracts with the advertiser has been reached, and when the count value has reached the contract number, the broadcast company A process of stopping distribution of the main advertisement image information is performed.

Next, when the third advertisement display mode information is set in the advertisement display type program image information, the pay TV server 100 sends the advertisement display type information with the third advertisement display mode information set to the pay television receiver 200. Program image information is transmitted.

[0144] The transmitted advertisement display type program image information is received by pay television receiver 200, and its display control unit 203 detects third advertisement display form information in the information. By the display control according to the three advertisement display modes, the image combining section 204 combines the program image information and the advertisement image information in the advertisement display type program image information, and the combined image is displayed on the television receiver 210.

In this case, since the composition is performed in accordance with the third advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed at a set area ratio with respect to the program image.

At the time of this display control, the control unit 207 performs a control of notifying the pay television server 100 of information indicating the third advertisement display mode together with the contractor ID. From 209, Contractor I
The third advertisement display mode information to which D has been added is transmitted to the pay television server 100.

The transmitted third advertisement display form information is
It is received by the pay television server 100, the contractor ID is extracted by the control unit 105, and the contractor ID management unit 107
, The extracted contractor IDs are collated, and the third advertisement display mode information of the matched contractor IDs is
The separate advertisement exposure type determination unit 115 determines for each contractor ID, and the charge calculation unit 109 calculates the charge for the contract user in accordance with the third advertisement display mode of the determined contractor ID. Billing system 1
At 12, a monthly viewing fee is calculated from the calculated billing information for each subscriber ID.

Therefore, the user can watch the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined third advertisement display form.

Further, in the control unit 105, the communication unit 1
It is extracted from the third advertisement display mode information received at 06 that the advertisement image has been displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

Based on the count value, the broadcasting company notifies the advertiser that the number of advertisement display contracts with the advertiser has been reached, and when the count value reaches the contract number, the broadcast company A process of stopping distribution of the main advertisement image information is performed.

Next, when the fourth advertisement display mode information is set in the advertisement display type program image information, the advertisement display type program image information in which the fourth advertisement display mode information is set is transmitted from the pay television server 100. , Pay television receiver 200
Received at.

From the received advertisement display type program image information, the display control unit 203 detects the fourth advertisement display mode information, and the display control according to the fourth advertisement display mode causes the image synthesis unit 204 to display the program image. The information and the advertisement image information are combined and displayed on the television receiver 210.

In this case, since the composition is performed in accordance with the fourth advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed for a predetermined time.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of information indicating the fourth advertisement display mode together with the contractor ID, and according to this control, the communication unit From 209, Contractor I
The fourth advertisement display mode information to which D has been added is transmitted and received by pay television server 100.

[0155] From the received fourth advertisement display mode information, the control unit 105 extracts the contractor ID, and the contractor ID management unit 107 checks the extracted contractor ID, and matches. The fourth advertisement display form information of the contractor ID is determined for each contractor ID by the ID-specific advertisement exposure type determination section 115, and the charge calculation section 109 according to the fourth advertisement display form of the determined contractor ID. Then, the billing for the corresponding contract user is calculated, and the billing system 112 calculates a monthly viewing fee from the calculated billing information for each contractor ID.

Therefore, the user can watch pay television broadcasts at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined fourth advertisement display form.

In the control unit 105, the communication unit 1
It is extracted from the fourth advertisement display mode information received in 06 that the advertisement image is displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

[0158] From this count value, the broadcasting company notifies the advertiser that the number of advertisement displays contracted with the advertiser has been reached. A process of stopping distribution of the main advertisement image information is performed.

Next, when the fifth advertisement display form information is set, the pay television server 100 transmits the advertisement display type program image information in which the fifth advertisement display form information is set. Received.

From the received advertisement display type program image information, the display control section 203 detects fifth advertisement display form information, and the display control according to the fifth advertisement display form causes the image composition section 204 to display the program image. The information and the advertisement image information are combined and displayed on the television receiver 210.

In this case, since the composition is performed in accordance with the fifth advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed at a predetermined area ratio with respect to the program image for a predetermined time.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of information indicating the fifth advertisement display mode together with the contractor ID, and according to this control, the communication unit From 209, Contractor I
The fifth advertisement display mode information to which D has been added is transmitted and received by pay television server 100.

From the received fifth advertisement display mode information, the control unit 105 extracts the contractor ID, and the contractor ID management unit 107 collates the extracted contractor ID with each other. The fifth advertisement display mode information of the contractor ID is determined for each contractor ID by the ID-specific advertisement exposure type determination unit 115, and the charging calculation unit 109 determines the fifth advertisement display mode of the determined contractor ID according to the fifth advertisement display mode. Thus, the charge for the contracted user is calculated.

The calculation in this case is performed according to the display amount obtained by multiplying the area ratio of the advertisement by the display time.

Further, in the accounting processing system 112,
A monthly viewing fee is calculated from the calculated billing information for each contractor ID.

[0166] Therefore, the user can watch the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined fifth advertisement display mode.

Further, in the control unit 105, the communication unit 1
It is extracted from the fifth advertisement display mode information received at 06 that the advertisement image has been displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

[0168] From this count value, the broadcasting company notifies the advertiser that the number of advertisement display contracted with the advertiser has been reached. A process of stopping distribution of the main advertisement image information is performed.

In addition, the pay television server 100 sends the first
To the fifth advertisement display mode information, and the user operates the key input unit 211 to operate the pay television receiver 200.
Is set in the control unit 207 to select any of the first to fifth advertisement display form information, and in accordance with this setting, the control unit 2
07 may instruct the display control unit 203 to select any of the first to fifth advertisement display form information.

When the display time of the advertisement in the first, fourth, and fifth advertisement display modes and the area ratio of the advertisement in the third advertisement display mode are arbitrarily determined in advance by the broadcast company, the broadcast company and the user may When it is determined according to the contract, it may be set arbitrarily by the user operating the key input unit 211.

Next, an operation in the case where program image information, advertisement image information, and advertisement display control information are multiplexed and transmitted from the pay television server 100 to the pay television receiver 200 will be described.

However, the advertisement display control information for performing the display control in the first advertisement display mode is defined as the first advertisement display control information,
The advertisement display control information for performing the display control in the advertisement display form is referred to as the second advertisement display control information, and the advertisement display control information for performing the display control in the third advertisement display form is referred to as the third advertisement display control information. Ad display control information that controls the display of
The advertisement display control information and the advertisement display control information for performing the display control in the fifth advertisement display mode are referred to as fifth advertisement display control information.

[0173] In the pay television receiver 200, it is assumed that the above-mentioned second display control setting has been performed on the control unit 207 by the user.

First, the program image information is transmitted from the program transmission unit 101 of the pay television server 100, the advertisement image information is transmitted from the advertisement image transmission unit 102, the first advertisement display control information is transmitted from the control unit 105 to the multiplex processing unit 103. Suppose it was done.

[0175] The multiplexing processing section 103 multiplexes the image information and the advertisement display control information, and transmits the multiplexed information to the pay television receiving apparatus 200 via the broadcast line 113 by the program transmitting section 104. You.

[0176] The transmitted multiplexed information is transmitted to the receiving unit 20.
1 and decoded by the decoder unit 202,
It is output to the display control unit 203.

[0177] The display control unit 203 performs display control according to the first advertisement display control information in the multiplexed information.
The program image information and the advertisement image information in the multiplexed information are combined in the image combining unit 204, and the combined image is displayed on the television receiver 210.

In this case, since the synthesis is performed in accordance with the first advertisement display mode, the advertisement image is first displayed on the entire screen of the television receiver 210, and the program image is displayed after a predetermined time has elapsed.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of the type of the set advertisement display mode, that is, information indicating the first advertisement display mode together with the contractor ID. .

In response to this control, call control unit 208 performs a call connection by making a call to pay television server 100, and communication unit 209 transmits the first call to which the subscriber ID is added.
The advertisement display form information is transmitted to the pay television server 100 via the communication line 114.

The transmitted first advertisement display form information is:
After being received by the communication unit 106, it is output to the control unit 105, and the contractor ID is extracted in the control unit 105. Thereafter, in the contractor ID management unit 107, the extracted contractor ID is collated. Is output to the advertisement-by-ID advertisement exposure type determination unit 115.

[0182] The ID-specific advertisement exposure type determination unit 115 determines the type of advertisement display mode for each contractor ID. In this case, it is determined that the display mode is the first advertisement display mode, and the result is output to the charge calculation unit 109.

[0183] Charge calculating section 109 calculates the charge for the contract user in accordance with the first advertisement display mode of the determined contractor ID, and outputs the calculation result to charge processing system 112.

In the accounting system 112, a monthly viewing fee is calculated from the calculated accounting information for each subscriber ID.

Therefore, the user can watch the pay television broadcast at a discount rate according to the contract by viewing the advertisement image for the predetermined time.

Further, in the control section 105, the communication section 1
06, the fact that the advertisement image is displayed on the television receiver 210 of the contract user is extracted from the first advertisement display form information, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up. For example, when the advertisement image is displayed once on the television receiver 210 of all 10,000 contract users, the count value becomes 10,000 times.

[0187] From this count value, the broadcasting company notifies the advertiser that the number of advertisement displays contracted with the advertiser has been reached. A process of stopping distribution of the main advertisement image information is performed. These notification and stop processing can be realized by providing a not-shown notification unit and advertisement distribution stop unit (not shown) in the pay television server 100.

Next, the program image information from the program transmission unit 101 of the pay television server 100, the advertisement image information from the advertisement image transmission unit 102, the second advertisement display control information from the control unit 105, and the multiplex processing unit 103. Assume that it has been sent.

In this case, the multiplexing processing section 103 multiplexes the program image information, the advertisement image information, and the second advertisement display control information, and transmits the multiplexed information to the pay television receiver 200 via the broadcast line 113. Sent.

The transmitted multiplex information is transmitted to the receiving section 20.
1 and decoded by the decoder unit 202,
In the display control unit 203, each image of the program image information and the advertisement image information in the multiplexed information is combined by the image combining unit 204 by display control according to the second advertisement display control information in the multiplexed information. The composite image is displayed on television receiver 210.

In this case, since the composition is performed in accordance with the second advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed.

At the time of this display control, the control unit 207 performs control to notify the pay television server 100 of information indicating the second advertisement display mode together with the contractor ID.

In response to this control, call control unit 208 makes a call connection to pay television server 100 by calling, and communication unit 209 transmits the second call to which the subscriber ID is added.
The advertisement display form information is transmitted to pay television server 100.

The transmitted second advertisement display form information is
After being received by the communication unit 106, it is output to the control unit 105, and the contractor ID is extracted in the control unit 105. Thereafter, in the contractor ID management unit 107, the extracted contractor ID is collated. Is output to the ID-specific advertisement exposure type determination unit 115.

The ID-specific advertisement exposure type determination section 115 determines that the type of the advertisement display mode is the second advertisement display mode for each contractor ID, and the charging calculation section 109 determines the type of the determined contractor ID. In accordance with the second advertisement display form, the charge for the contract user is calculated, and the calculated contractor ID is calculated in the charge processing system 112.
A monthly viewing fee is calculated from each billing information.

Therefore, the user can watch the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined second advertisement display form.

Further, in the control unit 105, the communication unit 1
06, it is extracted that the advertisement image is displayed on the television receiver 210 of the contract user from the second advertisement display mode information, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

Based on this count value, the broadcasting company notifies the advertiser that the number of advertisement displays contracted with the advertiser has been reached. A process of stopping distribution of the main advertisement image information is performed.

Next, the program image information from the program transmission section 101 of the pay television server 100, the advertisement image information from the advertisement image transmission section 102, the third advertisement display control information from the control section 105, and the multiplex processing section 103. Assume that it has been sent.

In this case, the multiplex processing section 103 multiplexes the program image information, the advertisement image information, and the third advertisement display control information, and sends the multiplexed information to the pay television receiver 200 via the broadcast line 113. Sent.

The transmitted multiplex information is transmitted to the receiving unit 20.
1 and decoded by the decoder unit 202,
In the display control unit 203, the respective images of the program image information and the advertisement image information in the multiplexed information are combined in the image combining unit 204 by display control according to the third advertisement display control information in the multiplexed information. The composite image is displayed on television receiver 210.

In this case, since the composition is performed in accordance with the third advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed at a set area ratio with respect to the program image.

At the time of this display control, the control unit 207 performs control to notify the pay television server 100 of information indicating the third advertisement display mode together with the contractor ID, and in response to this control, the communication unit From 209, Contractor I
The third advertisement display mode information to which D has been added is transmitted to the pay television server 100.

The transmitted third advertisement display form information is:
It is received by the pay television server 100, the contractor ID is extracted by the control unit 105, and the contractor ID management unit 107
, The extracted contractor IDs are collated, and the third advertisement display mode information of the matched contractor IDs is
The separate advertisement exposure type determination unit 115 determines for each contractor ID, and the charge calculation unit 109 calculates the charge for the contract user in accordance with the third advertisement display mode of the determined contractor ID. Billing system 1
At 12, a monthly viewing fee is calculated from the calculated billing information for each subscriber ID.

[0205] Therefore, the user can watch the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined third advertisement display form.

Further, in the control unit 105, the communication unit 1
It is extracted from the third advertisement display mode information received at 06 that the advertisement image has been displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

From this count value, the broadcasting company notifies the advertiser that the number of advertisement display contracts with the advertiser has been reached, and when the count value reaches the contract number, the broadcast company A process of stopping distribution of the main advertisement image information is performed.

Next, the program image information is transmitted from the program transmission unit 101 of the pay television server 100, the advertisement image information is transmitted from the advertisement image transmission unit 102, the fourth advertisement display control information is transmitted from the control unit 105 to the multiplex processing unit 103. Assume that it has been sent.

In this case, the multiplex processing section 103 multiplexes the program image information, the advertisement image information, and the fourth advertisement display control information, and sends the multiplexed information to the pay television receiver 200 via the broadcast line 113. Sent.

[0210] The transmitted multiplexed information is transmitted to the receiving unit 20.
1 and decoded by the decoder unit 202,
In the display control unit 203, each image of the program image information and the advertisement image information in the multiplexed information is synthesized by the image synthesizing unit 204 by display control according to the fourth advertisement display control information in the multiplexed information. The composite image is displayed on television receiver 210.

In this case, since the composition is performed according to the fourth advertisement display mode, an arbitrary portion of the program image displayed on the full screen is
The advertisement image is displayed for a predetermined time.

At the time of this display control, the control unit 207 performs a control of notifying the pay television server 100 of information indicating the fourth advertisement display mode together with the contractor ID. From 209, Contractor I
The fourth advertisement display mode information to which D has been added is transmitted and received by pay television server 100.

[0213] The control unit 105 extracts the contractor ID from the received fourth advertisement display mode information, and the contractor ID management unit 107 collates the extracted contractor ID, and agrees. The fourth advertisement display form information of the contractor ID is determined for each contractor ID by the ID-specific advertisement exposure type determination section 115, and the charge calculation section 109 according to the fourth advertisement display form of the determined contractor ID. Then, the billing for the corresponding contract user is calculated, and the billing system 112 calculates a monthly viewing fee from the calculated billing information for each contractor ID.

[0214] Therefore, by viewing the advertisement image in the predetermined fourth advertisement display form, the user can view pay television broadcasts at a discount rate for viewing the advertisement image.

Further, in the control unit 105, the communication unit 1
It is extracted from the fourth advertisement display mode information received in 06 that the advertisement image is displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

Based on this count value, the broadcasting company notifies the advertiser that the number of advertisement display contracts with the advertiser has been reached, and when the count value has reached the contract number, the broadcast company A process of stopping distribution of the main advertisement image information is performed.

Next, the program image information is sent from the program sending section 101 of the pay television server 100, the advertisement image information is sent from the advertisement image sending section 102, the fifth advertisement display control information is sent from the control section 105 to the multiplex processing section 103. Assume that it has been sent.

In this case, the multiplex processing section 103 multiplexes the program image information, the advertisement image information, and the fifth advertisement display control information, and sends the multiplexed information to the pay television receiver 200 via the broadcast line 113. Sent.

The transmitted multiplexed information is transmitted to
1 and decoded by the decoder unit 202,
In the display control unit 203, each image of the program image information and the advertisement image information in the multiplexed information is synthesized by the image synthesizing unit 204 by display control according to the fifth advertisement display control information in the multiplexed information. The composite image is displayed on television receiver 210.

In this case, since the composition is performed in accordance with the fifth advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed at a predetermined area ratio with respect to the program image for a predetermined time.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of information indicating the fifth advertisement display mode together with the contractor ID, and according to this control, the communication unit From 209, Contractor I
The fifth advertisement display mode information to which D has been added is transmitted and received by pay television server 100.

[0222] From the received fifth advertisement display mode information, the control unit 105 extracts a contractor ID, and the contractor ID management unit 107 checks the extracted contractor ID, and matches them. The fifth advertisement display mode information of the contractor ID is determined for each contractor ID by the ID-specific advertisement exposure type determination unit 115, and the charging calculation unit 109 determines the fifth advertisement display mode of the determined contractor ID according to the fifth advertisement display mode. Thus, the charge for the contracted user is calculated.

In this case, the calculation is performed according to the display amount obtained by multiplying the advertisement area ratio by the display time.

Further, in the charging system 112,
A monthly viewing fee is calculated from the calculated billing information for each contractor ID.

[0225] Therefore, the user can watch the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined fifth advertisement display mode.

Further, in the control section 105, the communication section 1
It is extracted from the fifth advertisement display mode information received at 06 that the advertisement image has been displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

From this count value, the broadcasting company notifies the advertiser that the number of advertisement display contracted with the advertiser has been reached, and when the count value has reached the contract number, the broadcasting company A process of stopping distribution of the main advertisement image information is performed.

In addition, the pay television server 100 sends the first
All of the advertisement display control information for performing display control in the fifth advertisement display mode is multiplexed with the program image information and the advertisement image information and transmitted, and the user operates the key input unit 211 to control the pay television receiver 200. The part 207 includes first to fifth
A setting for selecting any one of the advertisement display control information is performed, and the control unit 207 sends the first to the display control unit 203 in accordance with the setting.
An instruction to select any of the fifth to fifth advertisement display control information may be given.

When the display time of the advertisement in the first, fourth, and fifth advertisement display modes and the area ratio of the advertisement in the third advertisement display mode are arbitrarily determined in advance by the broadcast company, if the broadcast company and the user When it is determined according to the contract, it may be set arbitrarily by the user operating the key input unit 211.

Next, the program image information and the advertisement image information are multiplexed and transmitted from the pay television server 100 to the pay television receiving device 200, and both information are transmitted in accordance with the third display control setting of the pay television receiving device 200. The operation in the case of synthesizing is described.

First, the program image information is sent from the program sending unit 101 of the pay television server 100 to the multiplexing processing unit 103, and the multiplexing processing unit 103 multiplexes each piece of information. By section 104
It is transmitted to pay television receiver 200 via broadcast line 113.

The transmitted multiplex information is transmitted to the receiving section 20.
1 and decoded by the decoder unit 202,
It is output to the display control unit 203.

Here, assuming that the control unit 207 is set to instruct the display control unit 203 to perform display control according to the first advertisement display mode.
Display control according to the first advertisement display mode is performed, whereby the program image information and the advertisement image information are
04, and the combined image is output to the television receiver 2
10 is displayed.

In this case, since the composition is performed in accordance with the first advertisement display mode, the advertisement image is first displayed on the entire screen of the television receiver 210, and the program image is displayed after a predetermined time has elapsed.

At the time of this display control, the control unit 207 performs a control of notifying the pay television server 100 of the type of the set advertisement display mode, that is, information indicating the first advertisement display mode, together with the contractor ID. .

In response to this control, call control unit 208 performs a call connection to pay television server 100 by calling, and communication unit 209 transmits the first call to which the subscriber ID is added.
The advertisement display form information is transmitted to the pay television server 100 via the communication line 114.

The transmitted first advertisement display form information is
After being received by the communication unit 106, it is output to the control unit 105, and the contractor ID is extracted in the control unit 105. Thereafter, in the contractor ID management unit 107, the extracted contractor ID is collated. Is output to the advertisement-by-ID advertisement exposure type determination unit 115.

[0238] The ID-specific advertisement exposure type determination section 115 determines the type of advertisement display mode for each contractor ID. In this case, it is determined that the display mode is the first advertisement display mode, and the result is output to the charge calculation unit 109.

[0239] Charge calculating section 109 calculates the charge for the contract user in accordance with the first advertisement display mode of the determined contractor ID, and outputs the calculation result to charge processing system 112.

In billing system 112, a monthly viewing fee is calculated from the calculated billing information for each subscriber ID.

Accordingly, the user can watch the pay television broadcast at a discount rate according to the contract by watching the advertisement image for the predetermined time.

In the control unit 105, the communication unit 1
06, the fact that the advertisement image is displayed on the television receiver 210 of the contract user is extracted from the first advertisement display form information, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up. For example, when the advertisement image is displayed once on the television receiver 210 of all 10,000 contract users, the count value becomes 10,000 times.

Based on this count value, the broadcasting company notifies the advertiser that the number of advertisement display contracts with the advertiser has been reached, and when the count value has reached the contract number, the broadcast company A process of stopping distribution of the main advertisement image information is performed.

Next, assuming that the control unit 207 is set to instruct the display control unit 203 to perform display control in accordance with the second advertisement display mode, the display control unit 203 switches the display mode to the second advertisement display mode. The display control is performed according to the program image information and the advertisement image information.
4 and the combined image is output to the television receiver 21
Displayed as 0.

In this case, since the composition is performed in accordance with the second advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed.

At the time of this display control, the control unit 207 performs control to notify the pay television server 100 of information indicating the second advertisement display mode together with the contractor ID.

[0247] In response to this control, call control unit 208 makes a call connection to pay television server 100 by calling, and communication unit 209 issues a second call to which the subscriber ID is added.
The advertisement display form information is transmitted to pay television server 100.

The transmitted second advertisement display form information is
After being received by the communication unit 106, it is output to the control unit 105, and the contractor ID is extracted in the control unit 105. Thereafter, in the contractor ID management unit 107, the extracted contractor ID is collated. Is output to the ID-specific advertisement exposure type determination unit 115.

[0249] The ID-specific advertisement exposure type determination unit 115 determines that the type of the advertisement display mode is the second advertisement display mode for each contractor ID, and the charging calculation unit 109 determines the type of the determined contractor ID. In accordance with the second advertisement display form, the charge for the contract user is calculated, and the calculated contractor ID is calculated in the charge processing system 112.
A monthly viewing fee is calculated from each billing information.

Therefore, the user can watch the pay television broadcast at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined second advertisement display form.

In the control unit 105, the communication unit 1
06, it is extracted that the advertisement image is displayed on the television receiver 210 of the contract user from the second advertisement display mode information, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

From this count value, the broadcasting company notifies the advertiser that the number of advertisement display contracted with the advertiser has been reached, and when the count value has reached the contract number, the broadcasting company A process of stopping distribution of the main advertisement image information is performed.

Next, assuming that the control unit 207 is set to instruct the display control unit 203 to perform display control in accordance with the third advertisement display mode, the display control unit 203 sets the third advertisement display mode. The display control is performed according to the program image information and the advertisement image information.
4 and the combined image is output to the television receiver 21
Displayed as 0.

In this case, since the composition is performed in accordance with the third advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed at a set area ratio with respect to the program image.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of information indicating the third advertisement display mode together with the contractor ID, and according to this control, the communication unit From 209, Contractor I
The third advertisement display mode information to which D has been added is transmitted to the pay television server 100.

The transmitted third advertisement display form information is:
It is received by the pay television server 100, the contractor ID is extracted by the control unit 105, and the contractor ID management unit 107
, The extracted contractor IDs are collated, and the third advertisement display mode information of the matched contractor IDs is
The separate advertisement exposure type determination unit 115 determines for each contractor ID, and the charge calculation unit 109 calculates the charge for the contract user in accordance with the third advertisement display mode of the determined contractor ID. Billing system 1
At 12, a monthly viewing fee is calculated from the calculated billing information for each subscriber ID.

[0257] Therefore, by viewing the advertisement image in the predetermined third advertisement display form, the user can view pay television broadcasts at a discount rate for viewing the advertisement image.

In the control unit 105, the communication unit 1
It is extracted from the third advertisement display mode information received at 06 that the advertisement image has been displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

Based on the count value, the broadcasting company notifies the advertiser that the number of advertisement display contracts with the advertiser has been reached, and when the count value reaches the contract number, the broadcast company A process of stopping distribution of the main advertisement image information is performed.

Next, assuming that the control unit 207 is set to instruct the display control unit 203 to perform display control according to the fourth advertisement display mode, the display control unit 203 sets the fourth advertisement display mode. The display control is performed according to the program image information and the advertisement image information.
4 and the combined image is output to the television receiver 21
Displayed as 0.

In this case, since the composition is performed in accordance with the fourth advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed for a predetermined time.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of information indicating the fourth advertisement display mode together with the contractor ID, and according to this control, the communication unit From 209, Contractor I
The fourth advertisement display mode information to which D has been added is transmitted and received by pay television server 100.

The control unit 105 extracts a contractor ID from the received fourth advertisement display mode information, and the contractor ID management unit 107 checks the extracted contractor ID and matches the extracted contractor ID. The fourth advertisement display form information of the contractor ID is determined for each contractor ID by the ID-specific advertisement exposure type determination section 115, and the charge calculation section 109 according to the fourth advertisement display form of the determined contractor ID. Then, the billing for the corresponding contract user is calculated, and the billing system 112 calculates a monthly viewing fee from the calculated billing information for each contractor ID.

[0264] Therefore, by viewing the advertisement image in the predetermined fourth advertisement display form, the user can view pay television broadcasts at a discount rate for viewing the advertisement image.

In the control unit 105, the communication unit 1
It is extracted from the fourth advertisement display mode information received in 06 that the advertisement image is displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

[0266] From this count value, the broadcasting company notifies the advertiser that the number of advertisement displays contracted with the advertiser has been reached. A process of stopping distribution of the main advertisement image information is performed.

Next, assuming that the control unit 207 is set to instruct the display control unit 203 to perform display control in accordance with the fifth advertisement display mode, the display control unit 203 sets the fifth advertisement display mode. The display control is performed according to the program image information and the advertisement image information.
4 and the combined image is output to the television receiver 21
Displayed as 0.

In this case, since the composition is performed in accordance with the fifth advertisement display mode, an arbitrary portion of the program image displayed on the entire screen is displayed.
The advertisement image is displayed at a predetermined area ratio with respect to the program image for a predetermined time.

At the time of this display control, the control unit 207 performs control of notifying the pay television server 100 of information indicating the fifth advertisement display mode together with the contractor ID, and according to this control, the communication unit From 209, Contractor I
The fifth advertisement display mode information to which D has been added is transmitted and received by pay television server 100.

The control unit 105 extracts the contractor ID from the received fifth advertisement display mode information, and the contractor ID management unit 107 collates the extracted contractor ID with each other. The fifth advertisement display mode information of the contractor ID is determined for each contractor ID by the ID-specific advertisement exposure type determination unit 115, and the charging calculation unit 109 determines the fifth advertisement display mode of the determined contractor ID according to the fifth advertisement display mode. Thus, the charge for the contracted user is calculated.

In this case, the calculation is performed according to the display amount obtained by multiplying the advertisement area ratio by the display time.

Further, in the charging processing system 112,
A monthly viewing fee is calculated from the calculated billing information for each contractor ID.

Therefore, the user can watch pay television broadcasts at a discount rate for viewing the advertisement image by viewing the advertisement image in the predetermined fifth advertisement display mode.

In the control unit 105, the communication unit 1
It is extracted from the fifth advertisement display mode information received at 06 that the advertisement image has been displayed on the television receiver 210 of the contract user, and this extracted information is used as the advertisement exposure number counter unit 111.
, And the count value of the number of times of advertisement display in all contract users is counted up.

[0275] From this count value, the broadcasting company notifies the advertiser that the number of advertisement displays contracted with the advertiser has been reached. A process of stopping distribution of the main advertisement image information is performed.

When the display time of the advertisement in the first, fourth, and fifth advertisement display forms and the area ratio of the advertisement in the third advertisement display form are arbitrarily determined in advance by the broadcast company, if the broadcast company and the user When it is determined according to the contract, it may be set arbitrarily by the user operating the key input unit 211.

[0277] In addition, instead of setting the five advertisement display modes in the pay television receiver 200 in advance, by selecting and setting the advertisement display mode, a guide for discounting the viewing fee is provided to the television receiver 210. The same discount as described above may be obtained by displaying and displaying the display and performing a setting operation from the key input unit 211 in accordance with the procedure indicated in the guidance.

However, the information of the guidance is transmitted to the pay television receiving apparatus 200 as multiplexed information under the control of the control section 105 of the pay television server 100, and the display control section 203 of the pay television receiving apparatus 200 having received the information is transmitted to the pay control section 200. Then, control for displaying the guidance on the television receiver 210 is performed.

[0279] The pay television receiver 200
Even if any of the third display control settings are performed, the user does not start the discount processing according to the setting at the start of the television broadcast, but operates the user to declare the start of the advertisement display from the key input unit 211. When the control unit 207 recognizes the operation command, the control unit 207 instructs the display control unit 203 to perform display control of the advertisement image according to the setting, thereby starting the discount processing. You may.

Next, the contract user watching the advertisement image displayed on the television receiver 210 performs an operation of clicking the displayed advertisement image from the key input unit 211 in order to see more detailed advertisement information. The operation when this operation is performed will be described.

However, the television receiver 210 has the above-mentioned 5
It is assumed that an advertisement image corresponding to one of the advertisement display modes is displayed.

[0282] Here, when the user clicks the display advertisement image by a click operation of key input section 211 in order to see a more detailed advertisement of the display advertisement, control section 207 transmits the click information to pay television. Control for notifying the server 100, control for notifying the advertiser of the clicked advertisement image, and control for outputting a call command to the call control unit 208 are performed.

[0283] In response to this control, the call control unit 208 makes a call connection by calling the pay television server 100, and the communication unit 209 adds the information of the advertiser of the clicked advertisement image to the information of the advertiser of the clicked advertisement image. The added click information is
It is transmitted to pay television server 100 via communication line 114.

The transmitted click information is transmitted to the communication unit 1
06, it is output to the control unit 105, and the control unit 105 extracts the contractor ID. Thereafter, the contractor ID management unit 107 causes the extracted contractor I to be extracted.
D is collated, and the click information of the matched contractor ID is output to the click number counter unit 108 by ID.

[0285] The click number counter for each ID counter 108 counts the number of clicks for each contractor ID that matches in the comparison, and outputs this count value to the charging calculation section 109.

[0286] Charge calculating section 109 calculates the charge for the contracted user according to the count value of the contractor ID. That is, a calculation is performed in which the basic amount of the viewing fee initially contracted by the user with the broadcasting company is discounted according to the count value for each subscriber ID, and the calculation result is output to the charging processing system 112.

[0287] In billing system 112, a monthly viewing fee is calculated from the calculated billing information for each subscriber ID.

[0288] Therefore, by clicking the displayed advertisement image, the user can watch the pay-TV broadcast at a discount rate corresponding to the number of clicks.

When the click information received by communication section 106 is output to control section 105, control section 105
In, advertisement image transmission control is performed. With this control, the advertising image information of the advertiser according to the number of steps of the click information for each advertiser is added to the previous one and transmitted from the advertising image transmitting unit 102 to the multiplexing processing unit 103.

When the transmitted advertising image information is multiplexed by multiplexing processing section 103 and transmitted as multiplexed information to pay television receiving apparatus 200, control section 207 responds to the click by the previous user. Control for displaying detailed advertisement image information in the multiplexed information corresponding to the click information of the advertiser is performed, and according to this control, the display control unit 2 is controlled.
03 performs control to combine the detailed advertising image information with the program image information, whereby both images are combined by the image combining unit 204 and displayed on the television receiver 210.

On the other hand, control unit 1 of pay television server 100
In the case where the control for transmitting the advertisement information including the detailed advertisement image information is performed in advance at 05, the user performs a click operation, and when the click information is output to the control unit 105, Is performed to display more detailed advertisement image information corresponding to the click information of the advertiser.

When the click information received by communication unit 106 is output to control unit 105, control unit 105
In the above, it is extracted from the click information that the advertisement image has been clicked on the television receiver 210 of the contract user, and this extracted information is used as the advertisement click number counter unit 110.
The count value of the number of clicks of all contract users is counted up. For example, if 10,000 of all contract users click once, the count value becomes 10,000.

[0293] From this count value, the broadcasting company notifies the advertiser that the number of advertisement displays contracted with the advertiser has been reached. A process of stopping distribution of the main advertisement image information is performed. These notification and stop processing can be realized by providing a not-shown notification unit and advertisement distribution stop unit (not shown) in the pay television server 100.

[0294] The click number counter unit 108 for each ID is also provided.
The count value (the number of clicks) in the advertisement click number counter unit 110 includes a value obtained when a click operation of accessing the Internet homepage of the advertiser of the advertisement image from the key input unit 211 is performed.

When a click operation for accessing the home page is performed, control for notifying the click information to pay television server 100 and control for outputting a call command to call control unit 208 are performed in control unit 207. ,
In the call control unit 208, control for making a call connection to the Internet provider is performed.

[0296] When a call connection is made in accordance with this control, the communication unit 209 performs a call connection to an Internet provider, receives Internet information of the advertiser, and transmits the received Internet information to the control unit 20.
7 is displayed on the television receiver 210 in accordance with the control of FIG.

When the video-on-demand system currently under development is applied to the above-described video system, the pay television server 100 can incorporate the advertisement information according to the user's individual contract into the program information and transmit it. It becomes possible.

As described above, according to the video system of the present embodiment, the pay television server 100 transmits the advertisement display type program image information configured to display the advertisement image and then display the program image. TV receiver 200
Then, the advertisement display type program image information is received and displayed on the television receiver 210, and this display form is displayed on the pay television server 1.
00, and the pay television server 100 calculates the charge according to the display form. Therefore, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement. Since the advertisement image can be displayed on the television receiver 210 in the form of displaying the program image, the display fee of the user can be reduced by the display amount, thereby increasing the number of contract users. be able to.

[0299] Also, the advertisement display type program image information configured to display the advertisement image on the program image is transmitted from the pay television server 100, and the pay television receiver 200
Upon receiving the advertisement display type program image information, the television receiver 2
10 and this display form is displayed on the pay television server 100.
And the pay TV server 100 calculates the charge according to the display form. Therefore, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement.
Since the advertisement image can be displayed on the program image in the form of displaying the advertisement image on the television receiver 210 of the contract user, the display fee of the user can be reduced by the amount of the display, thereby increasing the number of contract users. Can be planned.

[0300] Also, the pay television server 100 transmits advertisement display type program image information configured to display an advertisement image at a predetermined ratio on the program image, and the pay television receiver 200 transmits the advertisement display type program image information. The image information is received and displayed on the television receiver 210, this display form is notified to the pay television server 100, and the pay television server 100 calculates the charge according to the display form. Listen to advertisers from advertisers, broadcast ads,
Since this advertisement can be displayed on the television receiver 210 of the contract user in a form in which the advertisement image is displayed at a predetermined ratio on the program image, the display fee for the user can be reduced by the display amount. Thus, the number of contract users can be increased.

[0301] Also, from the pay television server 100, a structure in which an advertisement image is displayed and then a program image is displayed, a structure in which an advertisement image is displayed on a program image, and a structure in which an advertisement image is displayed in a predetermined ratio on a program image The advertising display type program image information with the configuration is transmitted, the advertising display type program image information is received by the pay television receiver 200 and displayed on the television receiver 210, and the display form or display ratio is determined by the pay television server. 100, and the pay TV server 100 calculates the charge according to the display form or display ratio. Therefore, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement. Television receiver 210 of contract user
In addition, the advertisement image is displayed after displaying the program image, the advertisement image is displayed on the program image, or the advertisement image is displayed at a predetermined ratio on the program image. Therefore, the user's viewing fee can be reduced by the amount displayed, and the number of contract users can be increased.

[0302] Also, the advertisement display type program image information is provided with time information for performing control for displaying the advertisement image for a predetermined time, and the pay television receiver 200 displays the advertisement image for a predetermined time according to the time information. Therefore, the display time of the advertisement image can be set arbitrarily.

[0303] Also, from the pay television server 100, the advertisement display control for displaying the program image information, the advertisement image information, and the advertisement image corresponding to the advertisement image information, and then displaying the program image corresponding to the program image information. The information is multiplexed and transmitted to the pay television receiver 200, and the pay television receiver 200 displays an image on the television receiver according to the display control information in the multiplexed information. And the pay TV server 100 calculates the charge according to the notified display form. Therefore, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement. User's television receiver 210
In addition, since the program image can be displayed after displaying the advertisement image, the user's viewing fee can be reduced by the amount of the display, whereby the number of contract users can be increased.

[0304] Also, from the pay television server 100, the program image information, the advertisement image information, and the advertisement display control information for controlling the display of the advertisement image corresponding to the advertisement image information on the program image corresponding to the program image information. Are multiplexed and transmitted to the pay television receiver 200, and the pay television receiver 200
An image is displayed on the television receiver according to the display control information in the multiplexed information, and this display form is displayed on the pay television server 100.
And the pay TV server 100 calculates the charge according to the notified display form. Therefore, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement. Since the advertisement image can be displayed on the program image on the user's television receiver 210, the user's viewing fee can be reduced by the display amount, thereby increasing the number of contract users. be able to.

[0305] Also, the pay television server 100 performs an advertisement for controlling to display the program image information, the advertisement image information, and the advertisement image corresponding to the advertisement image information at a predetermined ratio on the program image corresponding to the program image information. The display control information is multiplexed and transmitted to the pay television receiver 200, and the pay television receiver 200 displays an image on a television receiver according to the display control information in the multiplexed information. Since the server 100 is notified and the pay television server 100 calculates the charge according to the notified display mode, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement. , The contracted user's television receiver 21
In addition, since the advertisement image corresponding to the advertisement image information can be displayed at a predetermined ratio on the program image corresponding to the program image information, the user's viewing fee can be reduced by the display amount. Thus, the number of contract users can be increased.

[0306] Further, control for displaying the program image information, the advertisement image information, and the advertisement image corresponding to the advertisement image information from the pay television server 100, and then displaying the program image corresponding to the program image information, Multiplexes each advertisement display control information for controlling the display of the advertisement image on the program image and the control of displaying the advertisement image on the program image at a predetermined ratio, and transmits the multiplexed information to the pay television receiver 200;
Then, an image is displayed on the television receiver according to the display control information in the multiplexed information, and this display form is changed to the pay television server 1.
00, and the pay TV server 100 calculates the charge according to the notified display form.
The broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement, and transmits the advertisement to the contracted user's television receiver 210,
The advertisement image can be displayed in one of a form in which the program image is displayed after the advertisement image is displayed, a form in which the advertisement image is displayed on the program image, and a form in which the advertisement image is displayed at a predetermined ratio on the program image. Therefore, the user's viewing fee can be reduced by the amount of the display, and the number of contract users can be increased.

[0307] Also, the advertisement display control information includes time information for performing control for displaying an advertisement image for a predetermined time, and the pay television receiver 200 displays the advertisement image for a predetermined time according to the time information. The display time of the advertisement image can be set arbitrarily.

[0308] Also, the program image information and the advertisement image information are transmitted from the pay television server 100 to the pay television receiver 200.
And the pay television receiver 200 displays the advertisement image and then displays the program image, displays the advertisement image on the program image, and displays the advertisement image on the program image at a predetermined ratio. By the display control according to any of the settings, the program image information and the advertisement image information are combined and displayed on the television receiver, and the display form or the display ratio is notified to the pay television server 100. Since the billing is calculated according to the notified display form or display ratio, the broadcasting company listens to the advertiser from the advertiser and broadcasts the advertisement and broadcasts the advertisement to the television receiver 210 of the contract user. In addition, the advertisement image is displayed and then the program image is displayed, the advertisement image is displayed on the program image, or the advertisement image is displayed at a predetermined ratio on the program image. Since it is Rukoto, the display content,
It is possible to reduce the user's viewing fee, thereby increasing the number of contract users.

[0309] Also, the pay television receiving apparatus 200 operates the key input section 2 for setting the display time of the advertisement image in the control section 207.
11 is provided to display the set advertisement time and the advertisement image, so that the user can arbitrarily determine the display time of the advertisement image.

[0310] Also, pay television receiving apparatus 200 notifies pay television server 100 of the display time of the advertisement image displayed on pay television receiving apparatus 200, and pay television server 100 pays for the display time in consideration of the display time. Since the calculation is performed, it is possible to calculate the charge according to the result such as addition, subtraction, multiplication, and division of the display form and the display time, or the display form and the display ratio.

[0311] When the pay television receiving apparatus 200 notifies the pay television server 100 of information, the pay television receiving apparatus 200 notifies the pay television server 200 of the ID number.
However, since the charge is calculated for each ID number, the charge for each user can be calculated.

[0312] Also, since the pay television server 100 counts the notification of the display form or display ratio from all the pay television receivers 200, for example, the broadcast company can determine the number of notifications from the advertiser based on this count value. , The advertiser can be notified that the number of times the contract has been displayed is reached.

[0313] Also, since the pay television server 100 stops transmitting the advertisement image information when the number of counts reaches a predetermined number, for example, the broadcasting company responds to the contract with the advertiser. Broadcasts can be automatically canceled.

[0314] Also, pay television server 100 transmits billing guidance information, and pay television receiver 200 receives the guidance information and displays it on television set 210. Can be known when necessary.

[0315] Also, since the pay television receiver 200 operates the declaration of the start of displaying the advertisement image and starts displaying the advertisement image when this operation is performed, the advertisement is displayed according to the user's will. Images can be displayed.

Also, pay television receiving apparatus 200 clicks on the advertisement image displayed on television receiver 210, and notifies pay television server 100 of specific information for specifying the clicked advertisement image.
Transmits the detailed information of the advertisement image information corresponding to the notified specific information to the pay television receiver 200. Therefore, when the user wants to see the details of the advertisement image being displayed, the user can easily do so. Can be realized.

Also, the pay television server 100 transmits the advertisement image information including the detailed information, and the pay television receiver 200 clicks the advertisement image displayed on the pay television receiver 200. Is displayed on the television receiver 210, so that if the user wants to see the details of the advertisement image being displayed, this can be easily realized.

Also, pay television receiver 200 notifies the server of click information indicating that the advertisement image has been clicked, together with the ID number of pay television receiver 200, and pay television server 100 transmits the notified click information to the server. Since the count is performed for each ID number and the charge is calculated according to the count number, the charge is calculated when the user sees the advertisement and performs the click operation.
The basis of the charge calculation can be made more accurate.

[0319] Also, since the pay television server 100 counts the click information notified from all the pay television receivers 200, for example, the broadcasting company is contracted with the advertiser from this count value. It is possible to notify the advertiser that the number of displayed advertisements has reached.

[0320] In addition, since the pay television server 100 stops transmitting the advertisement image information when the number of counts reaches the predetermined number, for example, the broadcasting company responds to the contract with the advertiser. Broadcasts can be automatically canceled.

When the pay TV receiver 200 clicks on the advertisement image, the pay TV receiver 200 accesses the Internet homepage of the advertiser of the clicked advertisement image, and transmits the information received in response to the access to the TV receiver. Since the information is displayed on the display 210, when the user wants to know the advertisement of the advertiser and other details, it can be easily realized.

Also, since the pay television server 100 transmits different information to each of the pay television receivers 200, the broadcasting company can perform broadcasting according to the contract contents with the users individually.

Also, since the pay television receiver 200 is built in the television receiver 210, the device on the user side can be made more compact accordingly.

[0324]

As described above, according to the present invention,
The viewing fee for pay TV broadcasting such as CATV and satellite broadcasting can be reduced, thereby increasing the number of contract users.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of a pay television server in a video system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a pay television receiver in the video system according to the embodiment.

[Explanation of symbols]

 REFERENCE SIGNS LIST 100 pay television server 101 program transmission unit 102 advertisement image transmission unit 103 multiplex processing unit 104 program transmission unit 105, 207 control unit 106, 209 communication unit 107 contractor ID management unit 108 click-by-ID counter unit 109 charging calculation unit 110 Ad click count counter section 111 Ad exposure count counter section 115 Advertising exposure type discriminating section by ID 201 Receiving section 203 Display control section 204 Image synthesis section

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Satoru Satoru Kotani 4-3-1 Tsunashima Higashi, Kohoku-ku, Yokohama-shi, Kanagawa Prefecture Inside Matsushita Communication Industrial Co., Ltd. Katsuhiko Ogawa 2-3-1 Otemachi, Chiyoda-ku, Tokyo Nippon Telegraph and Telephone Corporation (72) Inventor Shinji Tetsuya Otemachi, Chiyoda-ku, Tokyo 2-3-1, Nippon Telegraph and Telephone Corporation F-term (reference) 5C063 AB03 AC01 AC10 DA07 EB35 5C064 BA01 BB01 BB07 BC04 BC07 BC10 BC18 BC23 BD03 BD08 BD09

Claims (31)

[Claims] 1. A server for transmitting image information configured to display a program image after displaying an advertisement image, and calculating a charge in accordance with a notified display mode, and a television receiver, A terminal device that receives the image information on the television receiver, performs the display, and notifies the server of the display mode. 2. A server for transmitting image information configured to display an advertisement image on a program image and calculating a charge in accordance with a notified display mode, and a television receiver, the television receiver being connected to the server. And a terminal device that receives the image information on a receiver, performs the display, and notifies the server of the display form. 3. A server that transmits image information configured to display an advertisement image on a program image at a predetermined ratio, and calculates a charge according to the notified display ratio.
A television device is connected, a terminal device that receives the image information and performs the display on the television receiver, and notifies the server of a display ratio of the advertisement image in the display,
An image system comprising: 4. A configuration for displaying a program image after displaying an advertisement image, a configuration for displaying an advertisement image on the program image,
A server that transmits each image information of a configuration that displays an advertisement image at a predetermined ratio on a program image and calculates a charge according to a display mode or a display ratio that is notified, and a television receiver are connected, A setting for selecting any of the image information is performed, and any of the received image information is selected and displayed on the television receiver in accordance with the setting, and the display form or the display ratio is transmitted to the server. A terminal device for notifying,
An image system comprising: 5. The image information includes time information for performing control for displaying an advertisement image for a predetermined time, and the terminal device displays the advertisement image for the predetermined time in accordance with the time information. The video system according to claim 1. 6. A program image information, advertisement image information, and display control information for controlling to display an advertisement image corresponding to the advertisement image information and then display a program image corresponding to the program image information are multiplexed. And a server that calculates the charge according to the notified display mode and a television receiver are connected to receive the multiplexed information, and the display control information in the received multiplexed information is And a terminal device for performing the display on the television receiver in response to the display mode and notifying the server of the display mode. 7. Multiplexing and transmitting program image information, advertisement image information, and display control information for controlling display of an advertisement image corresponding to the advertisement image information on a program image corresponding to the program image information. And a server that calculates a charge according to the display form notified, and a television receiver are connected, receive the multiplexed information, and respond to the display control information in the received multiplexed information. A terminal device for performing the display on the television receiver and notifying the server of the display mode. 8. Program information, advertisement image information, and display control information for controlling display of an advertisement image corresponding to the advertisement image information at a predetermined ratio on a program image corresponding to the program image information. A server that transmits and calculates a charge according to the notified display ratio and a television receiver are connected, receives the multiplexed information, and responds to the display control information in the received multiplexed information. A terminal device for performing the display on the television receiver and notifying the server of a display ratio of the advertisement image in the display. 9. A control for displaying program image information, advertisement image information, an advertisement image corresponding to the advertisement image information, and then displaying a program image corresponding to the program image information, and displaying the advertisement image on the program image. Transmit each display control information for controlling the display of the image and the display of the advertisement image at a predetermined ratio on the program image, and calculate the charge according to the notified display form or display ratio. Server and a television receiver are connected, setting for selecting any of the display control information is performed, and display based on the reception display control information selected according to the setting is performed on the television receiver. And a terminal device for notifying the server of the display mode or the display ratio. 10. The display control information includes time information for performing control for displaying an advertisement image for a predetermined time, and the terminal device displays the advertisement image for the predetermined time in accordance with the time information. The video system according to claim 8 or 9. 11. A server for transmitting program image information and advertisement image information, and calculating a charge according to the notified display mode or display ratio, and a television receiver, and connecting the server to the server. Setting to display a program image according to the program image information after displaying the advertisement image,
One of a setting for displaying the advertisement image on the program image and a setting for displaying the advertisement image at a predetermined ratio on the program image is performed, and the received display of the program is performed by the set display control. A video system comprising: a terminal device that combines the image information and the advertisement image information and displays the combined information on the television receiver, and notifies the server of the display mode or display ratio. 12. The terminal device according to claim 1, further comprising means for setting a display time of the advertisement image, and displaying the advertisement image and the set display time.
12. The video system according to any one of items 9 and 11. 13. The terminal device notifies a server of a display time of an advertisement image displayed on a television receiver, and the server calculates a charge in consideration of the display time. An image system according to any one of claims 10 and 12. 14. The terminal device according to claim 1, wherein the terminal device notifies an ID number of the terminal device when notifying information to a server, and the server calculates a charge for each of the ID numbers.
The video system according to any one of claims 1 to 13. 15. The video system according to claim 1, wherein the server counts the notification of the display form or the display ratio from all the terminal devices. 16. The video system according to claim 15, wherein the server stops transmitting the advertisement image information when the number of counts reaches a predetermined number. 17. The server transmits billing guidance information,
17. The video system according to claim 1, wherein a terminal device receives the guide information and displays the guide information on a television receiver. 18. The terminal device according to claim 1, further comprising means for operating a declaration of display start of the advertisement image and starting display of the advertisement image when the operation is performed.
The video system according to any one of claims 1 to 17. 19. A terminal device comprising: means for, when an operation of selecting an advertisement image displayed on a television receiver is performed, notifying a server of specific information for specifying the selected advertisement image, 2. The server according to claim 1, wherein the server includes means for transmitting detailed information of the advertisement image information corresponding to the notified specific information to the terminal device. 3.
8. The video system according to any one of 8. 20. A server, comprising: means for transmitting the detailed information of the advertisement image information, wherein the terminal device transmits the detailed information when an operation of selecting the advertisement image displayed on the television receiver is performed. 19. The video system according to claim 1, further comprising means for displaying information on the television receiver. 21. A terminal device, comprising: means for notifying a server of selection information indicating that an advertisement image has been selected, together with an ID number of the terminal device, wherein the server transmits the notified selection information to the ID number. 21. The video system according to claim 19, further comprising means for counting each time and calculating a charge according to the counted number. 22. The video system according to claim 21, wherein the server counts the selection information notified from all the terminal devices. 23. The video system according to claim 22, wherein the server stops transmitting the advertisement image information when the count reaches a predetermined number. 24. When an operation of selecting an advertisement image is performed, the terminal device accesses an Internet homepage of an advertiser of the selected advertisement image, and transmits information received in response to the access to a television receiver. The image system according to any one of claims 19 to 23, wherein the image is displayed on a device. 25. The video system according to claim 1, wherein the server transmits different information to each terminal device. 26. A television receiver comprising a terminal device in the video system according to claim 1. Description: 27. Image information configured to display an advertisement image in a program image in an arbitrary form is transmitted from a server to a terminal device,
In the terminal device, the image information is displayed on a television receiver, and the display form or display ratio is notified to the server,
The method according to claim 1, wherein the server calculates a charge according to the notified display mode or display ratio. 28. A program image information, advertisement image information, and display control information for displaying an advertisement image corresponding to the advertisement image information in an arbitrary form on a program image corresponding to the program image information by multiplexing the program image information and the advertisement image information. Transmitted from the server to the terminal device, the terminal device performs a display according to the display control information on the television receiver, notifies the display mode or display ratio to the server, the server, the notified display A charging method for an image, wherein charging is calculated according to a form or a display ratio. 29. A program image information and an advertisement image information are transmitted from a server to a terminal device, and the terminal device converts an advertisement image according to the advertisement image information into a program image according to the program image information in an arbitrary form. According to the setting to be synthesized display, the advertisement image is synthesized with the program image and displayed on the television receiver, the display mode or display ratio is notified to the server, and the server is notified of the notified display mode or A charging method for an image, wherein the charging is calculated according to the display ratio. 30. When an operation for selecting an advertisement image displayed on a television receiver is performed by an operation means of the terminal device,
28. The server according to claim 27, further comprising a step of notifying the server of specific information for specifying the selected advertisement image, and transmitting detailed information of the advertisement image information corresponding to the notification specific information to the terminal device for display. Item 30. An image charging method according to any one of Items 29 to 29. 31. Selection information indicating that an advertisement image has been selected is notified to the server together with the ID number of the terminal device, and the notified selection information is counted for each ID number, and charged according to the count number. 31. The image charging method according to claim 30, further comprising: