JPH08163060A - Data receiver, data transmitter and data broadcast system - Google Patents

Abstract

PURPOSE: To change the amount of advertisement to be displayed corresponding to a paid reception charge. CONSTITUTION: Data including at least publication and advertisement sent through a transmission line are received and displayed on a display section 22. The transmitted data include a parameter deciding amount of advertisement to be displayed on the display section 22 and the parameter is set to an advertisement amount setting section 14. Then a display/reproduction management section 16 applies control to display data of advertisement to the display section 22 corresponding to the setting content of the advertisement amount setting section 14.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION The present invention is applicable to, for example, satellite lines and CA.
A data receiving device that receives and outputs data of a publication such as a newspaper, a magazine, or a book, which is electronically distributed via a transmission line such as a TV network, and which includes advertisement data.
The present invention relates to a data transmission device and a data broadcasting system.

[0002]

2. Description of the Related Art Recently, for example, data broadcasting for electronically distributing multimedia data in which data of newspapers (newspaper data) (text data) is combined with data of still images, graphics, moving images, voices, etc. As a system, for example, a system in which multimedia data is inserted into a satellite data channel and the multimedia data is transmitted via the satellite is considered.

In this case, for example, in a data receiving device at each home (user side) (reception contractor) who has contracted to deliver multimedia data, the multimedia data received from the satellite and inserted into the data channel. Is taken out. Then, this multimedia data is recorded on a recording medium such as a magnetic disk or a magneto-optical disk, and is read from the recording medium according to a user's request. The read data is displayed on a display or the like, is printed out, or is output from a speaker, so that the user can read the publication,
It is designed to allow you to view still images, graphics, videos, and hear audio.

By the way, as a method for a service operation company (service center) that distributes multimedia data to obtain income for service operation, there is a method of collecting a reception fee from a reception contractor. Then, for charging the reception fee, for example, a charging object, which is a program for performing the charging process, is transmitted to the data receiving device, the data receiving device is caused to perform the charging process according to the charging object, and the result is serviced The applicant of the present application has previously proposed such things as sending back to the management company.

Further, as a method for the service management company to obtain an income, there is also a method of distributing an advertisement of a sponsor to collect an advertisement fee from the sponsor. Therefore, the advertisement data is inserted into the newspaper data so that the subscriber can effectively watch the advertisement (for example, after the newspaper article screen is displayed only on a predetermined page, the advertisement screen is forcibly displayed. If one page is inserted, or the index of the advertisement (ad headline) is displayed in the margin of the article screen and the part is instructed, the detailed screen of the advertisement will be displayed.) The applicant has previously proposed.

[0006]

By the way, while some subscribers do not like broadcasting in which advertisements are frequently displayed (output) mixed with newspaper data, on the other hand, Even for broadcasting, there are people who want to reduce the reception fee.

[0007] Therefore, it is difficult to expand the service if all the subscribers are uniformly provided with the broadcast service in which the same amount of advertisement is displayed and the same reception fee is imposed. There is a risk.

The present invention has been made in view of such a situation, and changes the amount of advertisement to be output according to the reception fee, or changes the reception fee according to the amount of advertisement output. It is something that can be done.

[0009]

A data receiving device according to a first aspect of the present invention is a data receiving device for receiving data transmitted through a transmission path and containing at least data of publications and advertisements (for example, FIG. 2). (Eg, the data receiving unit 12 shown in)
An output means for outputting the data received by the receiving means (for example, the speaker 20 and the display unit 22 shown in FIG. 2) and a setting means for setting a parameter for determining the output amount of the advertisement output from the output means (for example, 2, the advertisement amount setting unit 14 shown in FIG. 2) and output control means (for example, the display / reproduction management shown in FIG. 2) that controls the output means to output the advertisement data corresponding to the setting contents of the setting means. Part 16
Etc.) and are provided.

A data transmitting device according to a second aspect is the data receiving device according to the first aspect, in which at least data of a publication and an advertisement is transmitted to a device for which a predetermined reception fee has been paid. A transmitting device that calculates a parameter that determines the output amount of the advertisement set in the setting device in accordance with the reception fee (for example, edit / edit shown in FIG. 1).
The production system 1 and the like) and the transmitting means (for example, the broadcast transmitting device 2 shown in FIG. 1) which transmits the parameters calculated by the calculating means together with the publication and advertisement data.

The data broadcasting system according to claim 3 is
A data receiving apparatus according to claim 1 and a data transmitting apparatus according to claim 2 are provided.

[0012] A data receiving apparatus according to a fourth aspect of the present invention is a receiving means (for example, receiving means for receiving data transmitted through a transmission path and containing at least publication and advertisement data.
7), output means for outputting the data received by the receiving means (for example, the speaker 20 or the display section 22 shown in FIG. 7), and the advertisement output from the output means. Storage means for storing competence (for example,
The display log file 24 shown in FIG. 7) and the output amount of the advertisement stored in the storage unit are transmitted to a predetermined center station (for example, the advertisement display log transmission unit 41 shown in FIG. 7).
Etc.) and are provided.

In the data receiving apparatus according to the fifth aspect, the center station charges the fee corresponding to the output amount of the advertisement transmitted from the transmitting means (for example, the calculator 42 shown in FIG. 7).
Etc.).

[0014]

In the data receiving apparatus according to claim 1,
The data including at least the publication and advertisement data transmitted through the transmission path is received, and the speaker 20 is received.
Alternatively, it is output from the display unit 22. A parameter that determines the output amount of the advertisement output from the speaker 20 or the display unit 22 is set in the advertisement amount setting unit 14, and the control of outputting the advertisement data is performed according to the setting content. So, for example, corresponding to the paid subscription fee,
It is possible to change the amount of advertisements that are output.

In the data transmitting apparatus according to the second aspect, a parameter that determines the output amount of the advertisement is calculated corresponding to the paid reception fee and is transmitted together with the data of the publication and the advertisement. Therefore, it is possible to change the amount of advertisement output on the receiving side in accordance with the paid reception fee.

In the data broadcasting system according to claim 3, the data receiving device according to claim 1 and
Since the data transmission device described in (1) is provided, it is possible to change the amount of advertisement to be output in accordance with the paid reception fee.

In the data receiving apparatus according to the fourth aspect, the data transmitted through the transmission path and including at least the data of the publication and the advertisement is received and output. Then, the output amount of the output advertisement is stored and transmitted to a predetermined center station. Therefore, it is possible to change the reception fee, for example, according to the output amount of advertisement.

In the data receiving apparatus according to the fifth aspect, the center station charges the bill corresponding to the output amount of the transmitted advertisement. Therefore, it is possible to change the charging mode for each user, for example, according to the amount of the output advertisement.

[0019]

1 shows an example of the configuration of a data broadcasting system to which the present invention is applied. In this data broadcasting system, multimedia data centered on publications such as newspaper data is transmitted from the production / editing system 1 and the broadcast transmission device 2 on the transmission side, and data reception / display on the reception side is performed. The device 3 is adapted to receive the data.

That is, the article database and related information are input to the production / editing system 1. The article database is a database constructed by, for example, a newspaper company, and contains article information, photo information, layout information, etc. for printing on a newspaper. The related information is not stored in the article database, for example, additional text data, still image data, moving image data (composed of image data and voice data accompanying the image data) (for example, in newspaper articles Corresponding, such as images and audio of news programs), audio data, etc. are included. In addition, related information is the advertisement of the sponsor (advertising information)
The advertisement data is composed of multimedia data that is a combination of text data, still image data, moving image data, voice data, and the like. The data in the article database and related information are, for example, digitized.

In the production / editing system 1, article database data (newspaper data) and related information are edited. That is, the newspaper data is edited for each paper, for example, in an easy-to-search format on the receiving side (data receiving / displaying device 3) for each article. For example, this editing creates a screen for searching (search screen) in which the layout is unchanged and only the headline is visible and the paper surface is reduced as it is. Further, the search screen (headline) is associated with the article (article data) describing the details so that the corresponding article can be displayed from the headline of the search screen. In addition, if necessary,
The search screen (headline) and article data are also associated with related information.

Further, the advertisement data (multimedia data) included in the related information includes summary data (corresponding to the above-mentioned headline) having an outline of the advertisement and detailed data having the details (see above). Corresponding to the article), and is edited on an ad-by-ad basis, and further related. It should be noted that the advertisement data includes not only the summary data and the detailed data as described above but also the summary data without the summary data, that is, only the detailed data.

The data (multimedia data) edited in such a form that the receiving side can easily retrieve the data is supplied to the broadcast transmitter 2. In the broadcast transmission device 2, the data from the production / editing system 1 is converted into a format for transmission, and further subjected to necessary processing (for example, scrambling processing or modulation processing) and transmitted. Broadcast transmitter 2
The data transmitted from the device is transmitted through a predetermined transmission line (for example, a wireless line such as a satellite line, PSTN, I
It is transmitted to the receiving side (data receiving device / display device 3) via an SDN, CATV cable, a dedicated line, or a wired line such as other data line.

The data receiving / displaying device 3 receives a data from the broadcast transmitting device 2, and a display block (outputting block) for outputting the received data (displaying the data as an image or outputting as sound). It consists of and. The data reception / display device 3 receives the data from the broadcast transmission device 2, and converts the format of the data from the transmission format to the original format (newspaper data format). And
Data (multimedia data) is displayed on the display unit 22 (FIG. 2) described later or is output from the speaker 20 according to the user's operation.

As the advertisement data, text data, still image data, moving image data, and audio data itself are transmitted, and the advertisement can be easily changed, for example, according to the intention of the sponsor. , It is possible to transmit a program that performs an output process of advertisement as an object. In this case, by executing the program on the receiving side (data receiving / displaying device 3), edited text data, still image data, moving image data, and audio data itself are transmitted as advertisement data. The advertisement will be displayed and output in the same manner as at the time.

In addition to the program for performing the above-described output processing, for example, a program for recording the output result of the advertisement and its recording result are stored in a predetermined center station (service center).
It is also possible to transmit an object such as a program to be transmitted to the computer.

Next, FIG. 2 shows an example of the structure of the data receiving / displaying device 3 when the data is transmitted from the broadcast transmitting device 2 through, for example, a satellite line. In the data receiving / displaying device 3, the amount of advertisement to be output can be changed according to the reception fee.

In FIG. 2, a receiving antenna (parabolic antenna) 11, a data receiving unit 12, and a data decoding / recording unit 15 constitute a receiving block, and a timer circuit 13, an advertisement amount setting unit 14, and a data decoding / recording unit. Recording unit 15,
Display / playback management unit 16, instruction operation input unit 17, remote controller 18, audio playback unit 19, speaker 20, video playback unit 2
1, the display unit 22, the article / advertisement list storage unit 23, and the display log file 24 configure a display block (output block). Although the reception block and the display block constitute one data reception / display device 3 here, the reception block and the display block can be configured as independent devices. .

In this case, in the broadcast transmitter 2, the multimedia data is inserted into a data channel of a satellite and transmitted. Then, the data is received by the receiving antenna 11 and supplied to the data receiving unit 12. In the data receiving section 12, for example, the signal from the receiving antenna 11 is demodulated, and the data inserted in the data channel is taken out (when the data is scrambled, descramble processing is also performed). This data is supplied to the data decoding / recording unit 15 and stored (recorded) in a built-in storage (recording) device such as a hard disk device.

The data output from the data receiving section 12 can be recorded on a recording medium such as a magneto-optical disk (for example, Minidisk (trademark)). When the data is recorded on such a recording medium, it is possible to copy the data from the recording medium to the storage device built in the data decoding / recording unit 15 thereafter.

When the data is recorded in the built-in recording device, the data decoding / recording unit 15 reads the data (multimedia newspaper data and advertisement data) and creates a list (article / advertisement list). Then article /
The advertisement list storage unit 23 stores it.

Here, one screen of the display unit 22 described later is
If it is a page, in the above-mentioned production / editing system 1,
Each article data of the newspaper data is adapted to be edited into data in page units, for example. Then, a unique ID (hereinafter,
The article ID is appropriately added. In addition, a unique ID is used for advertisement data as well.
(Hereinafter, appropriately referred to as an advertisement ID) is added. Furthermore, the advertisement data is given in advance a priority order to be displayed on the display unit 22. The data decoding / recording unit 15 is added to the above-mentioned article / advertisement list.
The article ID of the newspaper data and the advertisement ID of the advertisement data recorded in (1) are described, and each advertisement ID is described in association with the priority order of the advertisement data.

The data decoding / recording unit 15 stores the article / advertisement list in the article / advertisement list storage unit 23, and then, under the control of the display / reproduction management unit 16, stores the data stored in the built-in storage device. Is reproduced, the data is converted into a format (newspaper data format) that can be handled by the display reproduction management unit 16 and thereafter, and is output to the display reproduction management unit 16.

The display / playback management section 16 is shown in FIG. 6 described later in response to a signal supplied from the instruction operation input section 17 (this is a signal corresponding to the operation of the remote controller 18 as described later). Perform the processing according to the flowchart.
That is, the display / reproduction management unit 16 controls, for example, the data decoding / recording unit 15 to reproduce the data from the storage device incorporated therein. When the data is audio data, the audio reproducing unit 19 is used. When the data is moving image data, the moving image reproducing unit 21 is used, and when the data is text data or still image data (including photo data). Is the display unit 22
To each output. As a result, an image is displayed on the display unit 22 and a sound is output from the speaker 20.

Further, the display / reproduction management section 16 causes the display section 22 to continuously display article data of a predetermined number of pages n and then displays article data of other pages, for example. When 18 is operated and a signal corresponding to the operation is supplied from the instruction operation input unit 17,
Before the article data of the page corresponding to the operation of the remote controller 18, the advertisement data that is not displayed and has the highest priority is read from the data decoding / recording unit 15 and displayed on the display unit 22. Alternatively, it is output from the speaker 20.

Further, the display / reproduction management unit 16 displays the data of the same page on the display unit 22 for a predetermined time T, for example, when the data decoding / recording unit 15 still displays the data. The data of the advertisement that has not been (output) and has the highest priority is read, and the data of the advertisement is output to the display unit 22 (or the speaker 20) to change the display (output content). . The time counting is performed by the timer circuit 13, and the display / reproduction management unit 16 refers to the output of the timer circuit 13 to determine that the article data of the same page is displayed on the display unit 22 in a predetermined state. Whether the display has continued for the time (whether the display on the display unit 22 has been changed for a predetermined time)
To judge.

Further, the display / playback management section 16 reads the data from the data decoding / recording section 15, and the advertisement ID of the advertisement data displayed on the display section 22 (output from the speaker 20) (the same applies to the article data). Is recorded in the display log file 24. Therefore, the display log file 24 records the advertisement ID of the advertisement data that has already been displayed (output), and the article / advertisement list storage unit 23 stores the priority order of the advertisement data together with the advertisement ID. Therefore, in the display / playback management unit 16, the above-mentioned advertisement data that has not yet been displayed and has the highest priority is read from the data decoding / recording unit 15.
Article / advertisement list storage 23 and display log file 2
4 is referred to.

The moving picture reproducing section 21 includes a display / reproduction management section 16
When the video data is supplied from the video data, the video data and the audio data are separated from the video data (as described above, the video data includes the audio data accompanying the image data). Then, the image data is displayed on the display unit 22,
The audio data is output to the audio reproduction unit 19, respectively.

The audio reproduction unit 19 is a display / reproduction management unit 16
Alternatively, the audio data supplied from the video playback unit 21 may be D /
It is A-converted and output to the speaker 20. As a result, the speaker 20 outputs a voice corresponding to the voice data. The display unit 22 displays the text data or the still image data supplied from the display / reproduction management unit 16, or the image data supplied from the moving image reproduction unit 21.

The remote controller 18 is operated when the display / reproduction management section 16 is caused to perform a predetermined process. Remote control 18
From, the light corresponding to the operation (for example, infrared rays)
Is emitted, and the light is received by the instruction operation input unit 17. The instruction operation input unit 17 outputs a signal corresponding to the received light to the display / reproduction management unit 16. As a result, the display / reproduction management unit 16 performs processing corresponding to the operation of the remote controller 18.

The advertisement amount setting unit 14 is set with parameters for determining the output amount of the advertisement output from the speaker 20 or the display unit 22. That is, for example, a password or the like is set as a parameter for determining the advertisement output amount corresponding to the reception fee (subscription fee) paid by the user at the time of the reception contract. This parameter is set as follows, for example.

That is, the data receiving / displaying device 3 is provided with a receiving device ID as a unique ID for each device, and after the user having the data receiving / displaying device 3 pays the reception fee, The paid reception fee is input to the production / editing system 1 shown in FIG. 1 together with the reception device ID. In the production / editing system 1, a parameter that determines the amount of advertisement set in the advertisement amount setting unit 14 is calculated corresponding to the input reception fee, and the parameter is associated with the input receiving device ID, and the broadcast transmitting device is obtained. 2 is supplied. In the broadcast transmitter 2, the receiver ID and the parameter are transmitted together with the multimedia data of the publication and the advertisement.

In the data receiving / displaying device 3, the receiving device ID and the parameters transmitted together with the multimedia data of the publication and the advertisement are received by the receiving antenna 11, and the data receiving unit 12 and the data decoding / recording unit 15 are operated. It is supplied to the display / reproduction management unit 16 via the. In the display / playback management unit 16, the supplied receiving device ID is
It is determined whether or not it matches the receiving device ID assigned to itself, and if they match, the parameter associated with the receiving device ID is extracted. Then, this parameter is supplied to and set by the advertisement amount setting unit 14.

In addition, the parameter setting may be performed by the user, for example, after the user purchases the data receiving / displaying device 3 and pays the reception fee, and then dispatches a dispatcher from the service center. It is also possible to do so.

After the parameters are set in the advertisement amount setting unit 14, the display / reproduction management unit 16 displays the advertisement data stored in the data decoding / recording unit 15 in accordance with the parameters in the speaker 20 and the display unit 22. The control to output to is performed. That is, the display / playback management unit 16 is configured to change the above-mentioned variables n and T, which determine the frequency of advertisement insertion and the like, according to the parameters, and display and output the advertisement.

Next, the operation will be described with reference to FIGS. When the remote controller 18 is operated to output data, a signal corresponding to the operation is output from the instruction operation input unit 17 to the display / reproduction management unit 16. Then, the display / reproduction management unit 16 reproduces, for example, the data of the search screen of newspaper data among the data stored in the data decoding / recording unit 15, and supplies it to the display unit 22. As a result, the search screen is displayed on the display unit 22.

Further, at this time, the display / reproduction management unit 16
Controls the display unit 22 to display the cursor 31 (FIG. 3). The cursor 31 is moved according to the operation of the remote controller 18.

The remote controller 31 is operated to move the cursor 31 to
If you move to the position of any heading on the search screen and further operate the remote control 31 to specify that position,
The display / reproduction management unit 16 reads the article data associated with the headline from the data decoding / recording unit 15,
Output to the display unit 22. As a result, the article data is displayed on the display unit 22, as shown in FIG. 3, for example.

After displaying the article data as described above, by operating the remote controller 18, the article data displayed on the display unit 22 can be changed, for example, in page units. That is, when the remote controller 18 is operated to display the article data of the previous or next page of the currently displayed article data, the display / playback management unit 16 causes the article data of the page corresponding to the operation. Is read from the data decoding / recording unit 15 and displayed on the display unit 22.

Then, the display unit 22 displays a predetermined number of pages n.
When the remote controller 18 is operated to display the article data of another page (for example, the article data of the next page) after the article data of (n is a positive integer) is continuously displayed. The display / playback management unit 16 reads from the data decoding / recording unit 15 the advertisement data that is not displayed before the article data of the next page and has the highest priority, and displays the read data. It is displayed on the section 22.

That is, for example, assuming that FIG. 3 shows that n pages worth of article data are continuously displayed on the display unit 22, then the article data of the next page is displayed. When the remote controller 18 is operated, not the article data is displayed, but an advertisement as shown in FIG. 4 (in this case, a movie advertisement) is displayed. In this case, when the advertisement data includes voice data, the voice data is transmitted via the voice reproduction unit 19 to the speaker 20.
Output from

When the output (display) of the advertisement data is completed, the display / reproduction management unit 16 reads the article data of the page corresponding to the operation of the remote controller 18 from the data decoding / recording unit 15, and the display unit 22. To display. Thereby, on the display unit 22, for example, a screen display (display of article data of a page corresponding to the operation of the remote controller 18) as shown in FIG. 5 is performed.

Here, the page number of article data continuously displayed on the display unit 22 can be counted, for example, only when the article data of the next page is displayed. In this case, when the page number is incremented by 1 and the article data is displayed, the advertisement data (advertisement page) is displayed once every n pages.

In FIG. 3, when turning the page to the next page, the cursor 31 is placed at the shaded portion in FIG.
By moving the remote controller 18 and operating the remote controller 18 there.

Further, the display / reproduction management section 16 refers to the output of the timer circuit 14 and changes the display state after the screen display of the display section 22 becomes the state shown in FIG. 3, for example. When a predetermined time T elapses without being displayed, the data of the advertisement which is not yet displayed and has the highest priority is read from the data decoding / recording unit 15 and the data of the advertisement is output to the display unit 22. The display is changed accordingly. As a result, the advertisement data is displayed (output) as shown in FIG. 4, for example. Then, when the output (display) of the advertisement data is completed, the display /
The reproduction management unit 16 reads the original article data from the data decoding / recording unit 15 and outputs it to the display unit 22. As a result, the display state of the display unit 22 becomes the original state, that is, for example, as shown in FIG.

By the way, as described above, the variables n, T
Is determined according to the parameter set in the advertisement amount setting unit 14. In the present embodiment, parameters for making the variables n and T large are set for the data receiving / displaying device 3 owned by the user who paid a high reception fee, for example. As described above, since the advertisement is inserted once in n pages, when the variable n is increased, the frequency of insertion of the advertisement page decreases. Further, since the advertisement is inserted when the device is not operated for the time T, when the variable T is increased, the page of the advertisement is also inserted less frequently.

Therefore, the frequency of advertisement output is low for users who paid a high reception fee.

Further, in the present embodiment, for example, for the data receiving / displaying device 3 owned by the user who paid a low reception fee, the parameters for making the variables n and T small are set. Has been done. Therefore, the frequency of advertisement output is high for users who pay a low reception fee.

As described above, according to the reception fee paid,
Since the amount of advertisements to be output can be changed, for example, even for users who do not like broadcasts in which advertisements are frequently displayed (output) and broadcasts in which advertisements are frequently displayed (output). , It is possible to provide services suitable for both users who desire to reduce the reception fee.

Next, referring to the flowchart of FIG.
The operation of the display / playback management unit 16 will be further described.
According to the flowchart of FIG. 6, when the page number is incremented by 1 and the article data is displayed, the advertisement data (advertisement page) is displayed once every n pages. In addition, the page number of the article data is counted only when the article data of the next page is displayed as described above.

It is also assumed that the transmitted data has already been received and stored in the data decoding / recording unit 15. Furthermore, it is assumed that parameters have already been set in the advertisement amount setting unit 14. In addition, here, it is assumed that the above-mentioned variables n and T themselves are set as parameters.

In the display / reproduction management section 16, when the power of the apparatus is turned on, first, in step S1, an initialization process is performed. That is, the display / reproduction management unit 16
Is a CPU that executes the process of FIG. 6, a ROM that stores a program (advertisement reproduction process by charge) and a system program corresponding to the process of FIG. 6, and a CPU
It is composed of a RAM or the like that stores data necessary for the operation of the above, and in step S1, the RAM and the registers of the CPU are cleared. Further, step S1
In the article / advertisement list storage unit 2 as necessary.
3 and the display log file 24 are cleared.

After that, the display / reproduction management unit 16 causes the data decoding / storage unit 15 to read the data stored in the storage device incorporated therein in step S2, and proceeds to step S3 to set the advertisement amount setting unit 14 Read variables n and T from.

Further, in the display / reproduction management section 16, in step S4, the data decoding / recording section 15 is caused to refer to the data (newspaper data) recorded therein to create the article / advertisement list as described above. . Further, in step S4, the article / advertisement list is transferred from the data decoding / recording unit 15 to the article / advertisement list storage unit 23 and stored therein.

Then, the data on the search screen of newspaper data, for example, is retrieved from the data decoding / recording unit 15 and displayed on the display unit 22 as described above. After that, when the remote controller 18 is operated so as to specify the position of any headline on the search screen, the process proceeds to step S5, and the article data related to the headline is the data decoding / recording unit 1
5, and the process proceeds to step S6. Step S6
Then, the article data (display image data) is transferred to the display unit 22 together with the display command for displaying the article data. As a result, the screen as shown in FIG. 3 is displayed.

In the above case, the data of the search screen is first displayed, but other than this, for example, the article data of the first page may be displayed.

Then, in step S7, the remote controller 1
It is determined whether or not 8 has been operated (hereinafter, the operation of the remote controller 18 is appropriately referred to as an input event). Step S7
In, if it is determined that there was no input event,
In step S8, it is determined whether or not a predetermined time T has elapsed since the screen of the display unit 22 was in the current display state.

In step S8, when it is determined that the predetermined time T has passed since the screen of the display unit 22 was in the current display state, the process proceeds to step S9, and the article / advertisement list storage unit 23 (article / Advertisement list (Advertisement I of the articles / advertisement list stored in the advertisement list storage unit 23
D and a list in which the order of priority is described)) and the display log file 24 are referred to, and the data of the advertisement which has not yet been displayed and has the highest priority is read from the data decoding / recording unit 15. Further, the data of the advertisement is output to the display unit 22, which causes the display unit 2
In 2, the advertisement data is displayed on the entire screen as shown in FIG. If the advertisement data includes voice data, the voice is output from the speaker 20. When the output (display) of the advertisement data is completed, the process proceeds to step S10, and the display log file 2
In step 4, the advertisement ID of the advertisement data currently displayed on the display unit 22 and the output time of the advertisement are recorded.
Return to 7.

On the other hand, in step S8, the display unit 22
Is displayed for a predetermined time T after the current screen is displayed.
However, if it is determined that the time has not yet passed, step S
Return to 7.

When it is determined in step S7 that there is an input event, the process proceeds to step S11, and it is determined whether or not the input event causes the article data of the next page to be displayed. Step S1
If it is determined that the input event does not display the article data of the next page in step 1, step S
In step 12, display processing corresponding to the input event is performed (executed).

That is, for example, when the input event is to display the article data of the previous page, the article data is read from the data decoding / recording unit 15,
It is supplied to the display unit 22 and displayed.

After that, the process proceeds to step S13, and the article ID of the article data displayed on the display unit 22 in step S12.
Is recorded in the display log file 24. In step S13, the article ID is
When it is determined that the log is already recorded in the display log file 24, the step S10 is skipped and the step S10 is skipped.
Return to 7. In step S13, step S
Article ID of the article data displayed on the display unit 22 in 12
However, when it is determined that the article ID is not recorded in the display log file 24, the process proceeds to step S11, the article ID is recorded in the display log file 24, and the process returns to step S7.

On the other hand, when it is determined in step S11 that the input event is for displaying the article data of the next page, the process proceeds to step S14, and the article data to be displayed corresponding to the input event is the last time. , After the advertisement data is displayed on the entire screen of the display unit 22,
It is determined whether or not it is the n + 1th page.

When it is determined in step S14 that the article data to be displayed corresponding to the input event is not the n + 1th page since the advertisement data was last displayed on the entire screen of the display unit 22 (n If it is within the page), the process proceeds to step S16, and the number of pages of the article data displayed corresponding to the input event is counted since the advertisement data was displayed on the entire screen of the display unit 22 last time. The variable P is incremented by 1, and the process returns to step S5. In this case, in step S5, the article data of the page corresponding to the input event is read from the data decoding / recording unit 15.

Here, the above-mentioned variable P is reset (set to 0) every time the processing of step S15 (processing of displaying advertisement data on the entire screen of the display unit 22) described later is performed. Has been done. Step S
The determination process of 14 is performed by referring to this variable P.

On the other hand, in step S14, n + since the article data to be displayed corresponding to the input event has been displayed the advertisement data on the entire screen of the display unit 22 last time.
If it is determined that it is the first page, step S
In step 15, the article / advertisement list storage unit 23 and the display log file 24 are referred to, and the data of the advertisement which has not been displayed and has the highest priority is read from the data decoding / recording unit 15. Further, the data of the advertisement is output to the display unit 22, which causes the display unit 2
In 2, the advertisement data is displayed on the entire screen as shown in FIG. That is, the advertisement is output at a ratio of one page to n pages of the article.

Then, when the output (display) of the advertisement data is completed, the process proceeds to step S16, and the above-described processing is performed.

Next, FIG. 7 shows another configuration example of the data receiving / displaying device 3. In the figure, parts corresponding to those in FIG. 2 are designated by the same reference numerals. That is, the data receiving / displaying device 3 is the same as the data receiving / displaying device 3 of FIG. 2 except that the timer circuit 13 and the advertisement amount setting unit 14 are deleted and the advertisement display log transmitting unit 41 is newly provided. It is similarly configured.

Therefore, in this data receiving / displaying device 3,
So-called compulsory display of advertisement is not performed by the variables n and T as the above-mentioned parameters.

The advertisement display log transmitting unit 41 is connected to the computer 42 of the service center via the telephone line,
The recorded contents of the display log file 24 are transmitted to the computer 42 periodically or at an arbitrary timing. The service center (center station) is shown in FIG.
It may be the same as the transmitting side (production / editing system 1 and broadcast transmitting apparatus 2) shown in (1) or may be independent.

Next, the operation will be described with reference to FIGS. 8 and 9. In the data reception / display device 3, the display / reproduction management unit 16 reads the article data from the data decoding / recording unit 15 and outputs it to the display unit 22, as in the case described with reference to FIG. In addition, the article / advertisement list storage unit 23 and the display log file 24 are referred to, and the data that has not been output from the data decoding / recording unit 15 (summary data) and has the highest priority is It is read and output to the display unit 22.

As a result, as shown in FIG. 8 for example, the article data is displayed on the display unit 22 and, for example, the index area secured in the lower right part of the screen (to the extent that it does not hinder the viewing of the article data) is displayed. Area 32), the advertisement summary data is displayed.

After the article data is displayed as described above, the article data to be displayed on the display unit 22 can be changed in page units by operating the remote controller 18.

On the other hand, the data of the advertisement displayed in the advertisement display area 32 has its outline as a content, and if the display portion is moved and designated, the more detailed data of the advertisement ( Detailed data) is data decryption /
If it is recorded in the recording unit 15, the display / reproduction management unit 16 reads the detailed data from the data decoding / recording unit 15, and the audio reproduction unit 1 (via the moving image reproduction unit 21).
9 or output to the display unit 22. As a result, as shown in FIG. 9, the voice of the advertisement is output from the speaker 20, or the detailed advertisement is displayed on the entire screen of the display unit 22.

The index area 32 may display the headline of the article instead of the summary data of the advertisement. When the index heading of the article is displayed in the index area 32, that part is displayed on the remote controller 1
When instructed by 8, the detailed article associated with the headline is displayed.

Next, the operation will be further described with reference to the flowchart in FIG. Device power is O
When set to N, the display / reproduction management unit 16 first performs the same initial setting process as in step S1 or S2 described in FIG. 6 in step S21 or S22.

After that, the process proceeds to step S23, and predetermined article data (display image data) out of the data read from the data decoding / recording section 15 and advertisement summary data (or article heading) (display image data). Is transferred to the display unit 22 together with a display command for displaying it. As a result, the display unit 22 displays the screen as shown in FIG. 8 according to the display command.

Then, the process proceeds to step S24, and it is determined whether or not there is an input event. If it is determined that there is no input event, the process returns to step S24.

When it is determined in step S24 that there is an input event, the process proceeds to step S25, and it is determined whether or not the input event specifies the index area 32 (FIG. 8). In step S25, the input event is index area 3
If it is determined that 2 is not specified, that is, if the input event specifies, so to speak, an invalid area, the process returns to step S24. If it is determined in step S25 that the input event specifies the index area 32, the process proceeds to step S26, and the data displayed in the index area 32 is
It is determined whether the data is summary data of the advertisement.

When it is determined in step S26 that the data displayed in the index area 32 is not the advertisement summary data, that is, when the data displayed in the index area 32 is, for example, an article heading, In step S29, the data associated with the headline (article data in this case) is data decoded /
It is read (taken out) from the recording unit 15.

Then, in step S30, it is determined whether the data read in step S29 is voice data. When it is determined in step S30 that the data is voice data, step S3
In step 1, the reproduction start command is transferred to the sound reproducing unit 19 together with the sound data. As a result, the speaker 20
Outputs a voice corresponding to the voice data. When the sound output is completed, the process returns to step S23, and the processing from step S23 is repeated.

Here, the data of the screen as shown in FIG. 8, which has been displayed until the input event occurs, is stored in the RAM incorporated in the display / reproduction management section 16. When the process returns to step S23 after the end of step S31 (or steps S33 and S34 described later), the screen data stored in the RAM is
It is transferred to the display unit 22 together with the display command. As a result, the screen (original screen) shown in FIG. 8 is displayed.

On the other hand, if it is determined in step S30 that the data read in step S29 is not voice data, the process proceeds to step S32 and the data is
It is determined whether the data is moving image data. Step S3
2, the data read in step S29 is
If it is determined to be moving image data, step S33.
Then, the moving image data and the reproduction start command are transferred to the moving image reproducing unit 21. As a result, the moving image is displayed on the display unit 22 as described above, and the
The audio accompanying the video is output. When video and audio output (video display and audio output) is completed,
Returning to step S23, the processing from step S23 is repeated again.

If it is determined in step S32 that the data read out in step S29 is not moving image data, that is, the data is neither voice data nor moving image data, and therefore the text data If it is still image data, the process proceeds to step S34, and the text data or still image data is transferred to the display unit 22 together with the display command. As a result, the text data or the still image data is displayed on the display unit 22. When the display of the text data or the still image data ends, the process returns to step S23.

On the other hand, in step S26, when it is determined that the data displayed in the index area 32 is the advertisement summary data, the process proceeds to step S27, and the display / reproduction management unit 16 causes the advertisement I of the advertisement data.
D is detected by referring to the article / advertisement list storage unit 23, is recorded in the display log file 24, and proceeds to step S29.

In step S29, detailed data (advertisement data) associated with the designated advertisement summary data.
Is read from the data decoding / recording unit 15, the process proceeds to step S30, and the process described above is performed.

When the output of the detailed advertisement data is completed, the display / reproduction management section 16 records the output time in the display log file 24. The output time is recorded in association with the advertisement ID recorded in step S27.

By the way, the data receiving / displaying device 3 is adapted to perform regular communication with the service center (FIG. 7) when a predetermined time elapses after the completion of step S27. That is, after a lapse of a predetermined time, the process proceeds to step S28, and the advertisement ID recorded in the display log file 24, the output time of the advertisement data corresponding to the advertisement ID, and the like are transferred to the advertisement display log transmission unit 41. . The advertisement display log transmission unit 41 determines the advertisement ID from the advertisement ID transferred from the display log file 24 or the output time.
Is calculated (corresponding to the total number of advertisements output) or the subtotal value of the output time.

Further, the advertisement display log transmitting unit 41 calls the telephone number of the computer (user management computer) 42 of the service center, thereby establishing the connection with the computer 42. Then, the advertisement display log transmission unit 41 transmits the advertisement ID, the total number thereof, the output time of each advertisement, and the subtotal value thereof to the computer 42 together with the reception device ID attached to the data reception / display device 3. .

In the computer 42 of the service center, the data transmitted from the advertisement display log transmitting unit 41 is received, classified by the receiving device ID and stored. Then, in the computer 42, for example, the subtotal value of the output time of the advertisement is referred to among the data, and the value is calculated (however, the total value of the subtotal value for a predetermined period (for example, one month)) The billing process is performed correspondingly.

That is, in the present embodiment, the reception fee is calculated so that, for example, when the advertisement output time is long, the fee is low, and when the advertisement output time is short, the fee is high.

Therefore, a user who has watched many advertisements will be charged a low reception fee, but a user who watched most advertisements will be charged a high reception fee. Become.

As described above, since the billing form can be changed in accordance with the amount of advertisements viewed (output), that is, the reception fee can be changed, for example, advertisements are frequently displayed (output). It is possible to provide services that are suitable for both users who do not like such broadcasts and those who want to lower the reception fee even for broadcasts where advertisements are frequently displayed (output). Becomes

[0104] Normally, an advertising fee is collected from the sponsor who is the advertiser, but in this case, it is possible to collect an advertising fee corresponding to the output time of the advertisement. That is, in this case, the computer 42 is caused to calculate the subtotal value of the output time of the advertisement for each advertisement ID, and to obtain the advertisement fee in proportion to the subtotal value.

By doing so, it is possible to collect a high advertising charge from the sponsor of an advertisement with a long output time and a low advertising charge from a sponsor of an advertisement with a short output time. Become.

The data receiving / displaying device 3 shown in FIG. 7 is configured by providing the timer circuit 13 and the advertising charge setting unit 14 shown in FIG. It is also possible to insert the or to output the advertisement in units of a predetermined time T. Furthermore, in this case, when the user instructs the summary data of the advertisement displayed in the index area 32 and voluntarily outputs the advertisement, and when the advertisement is in units of n pages or in units of time T as described above. It is also possible to transmit the data to the computer 42 of the service center separately from the case where the data is output in.

Further, although the case where the data is transmitted through the satellite line has been described in the present embodiment, other than this,
Wireless lines other than satellite lines, PSTN, ISDN, C
It is possible to transmit the data via a wired line such as an ATV cable, a dedicated line, or another data line.

Furthermore, in this embodiment, newspaper data including advertisement data is transmitted.
It is also possible to transmit data of publications such as magazines and books, and other data including advertisement data.

[0109]

As described above, according to the present invention, for example, the amount of advertisements to be output is changed according to the received fee paid, or the amount of advertisements to be output is changed according to the amount of advertisements output. It is possible to change the fee. As a result, it is possible to provide a service according to the user's request.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of an embodiment of a data broadcasting system to which the present invention is applied.

FIG. 2 is a block diagram showing a configuration example of a data receiving / displaying device 3 of FIG.

FIG. 3 is a diagram showing how article data is displayed.

FIG. 4 is a diagram showing a state in which advertisement data is output.

FIG. 5 is a diagram showing how article data is displayed.

FIG. 6 is a flowchart for explaining the operation of the data receiving / displaying device 3 of FIG.

7 is a block diagram showing another configuration example of the data receiving / displaying device 3 of FIG.

FIG. 8 is a diagram showing how article data and advertisement data are displayed.

9 is a diagram showing a state in which detailed data associated with the outline data displayed in the index area 31 of FIG. 8 is output.

10 is a flowchart for explaining the operation of the data receiving / displaying device 3 of FIG.

[Explanation of symbols]

 1 Production / Editing System 2 Broadcasting Transmitter 3 Data Receiving / Displaying Device 11 Receiving Antenna 12 Data Receiving Section 13 Timer Circuit 14 Advertisement Setting Section 15 Data Decoding / Recording Section 16 Display / Playback Management Section 17 Instruction Operation Input Section 18 Remote Control 19 Audio playback unit 20 Speaker 21 Video playback unit 22 Display unit 23 Article / advertisement list storage unit 24 Display log file 31 Cursor 32 Index area 41 Advertisement display log transmission unit 42 User management computer

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁶ Identification code Internal reference number FI technical display area H04N 7/035 7/16 C

Claims (5)

[Claims] 1. Receiving means for receiving data including at least publication and advertisement data transmitted through a transmission path, output means for outputting the data received by the receiving means, and the output means. A setting unit that sets a parameter that determines the output amount of the advertisement to be output from the output unit; and an output control unit that controls the output unit to output the data of the advertisement corresponding to the setting content of the setting unit. And a data receiving device. 2. The data receiving device according to claim 1, wherein the data transmitting device transmits at least data of a publication and an advertisement to a device for which a predetermined reception fee has been paid. Corresponding to, a calculating means for calculating a parameter that determines the output amount of the advertisement set in the setting means, and a transmitting means for transmitting the parameter calculated by the calculating means together with the publication and advertisement data. A data transmission device comprising: 3. A data broadcasting system comprising the data receiving device according to claim 1 and the data transmitting device according to claim 2. 4. Receiving means for receiving data including at least publication and advertisement data transmitted through a transmission path, output means for outputting the data received by the receiving means, and the output means. A data receiving device comprising: a storage unit that stores the output amount of the advertisement output from the storage unit; and a transmission unit that transmits the output amount of the advertisement stored in the storage unit to a predetermined center station. . 5. The data receiving apparatus according to claim 4, wherein the center station has a charging unit that charges according to an output amount of the advertisement transmitted from the transmitting unit.